Campaign Monitor<\/a>, 21.5 percent is the standard email open rate across industries in 2021. The rate can be slightly higher or lower depending on the industry, but let\u2019s use 21.5 percent as our average rate.<\/p>\nIf your campaign achieved an email open rate of 20.6 percent, that\u2019s excellent, as you\u2019re very close to the standard across industries. If you surpassed 21.5 percent, you could celebrate even further, as you know you have an above-average open rate.<\/p>\n
However, if your open rate is hovering at around 15 percent, you know it\u2019s below average and that your future marketing campaigns need retooling to get your open rates closer to the average.<\/p>\n
Of course, the open rate is one metric of many you\u2019ll begin measuring. Some will be higher than average, others lower. You can see your KPIs in real-time to improve them while your campaign is actively underway.<\/p>\n
After a campaign ends, you should actively measure all your metrics. How did they change while the campaign was underway versus when it ended? Compare your most recent campaign against the last one and campaigns last year.<\/p>\n
Were your most recent marketing campaigns more successful? If not, where have they fallen short?<\/p>\n
Any company\u2019s goal is to achieve more successful marketing than with the prior campaign, so an upward trajectory proves you\u2019re on the right track.<\/p>\n\r\n