Have you ever sent an email and expected it to get a high open rate, but it didn\u2019t? You dig back into the original message to decode what may have gone wrong.<\/p>\n
However, since you didn\u2019t A\/B test your email, any number of things could have impacted its success. Perhaps you chose the wrong send time, the subject lines needed a rework, or you didn\u2019t have easily accessible CTA buttons.<\/p>\n
A\/B testing leaves nothing to chance. You can meticulously test every element of your email campaign<\/a> before it goes live to increase open and clickthrough rates.<\/p>\n This guide article will explain how to optimize your eCommerce email marketing<\/a> with smart A\/B testing.<\/strong><\/p>\n In this blog post, we\u2019ll define what eCommerce email A\/B testing means, show you what components of an email campaign you can A\/B test, and share plenty of tips, examples, and best practices to begin sending eCommerce emails that convert.<\/p>\n Table of Contents<\/p>\n<\/span><\/div>\n