3. Gender<\/strong><\/span><\/h3>\nOne of the simplest criteria for eCommerce email audience segmentation is gender. You\u2019ll rarely use gender alone when crafting messages for your email list, as it\u2019s too broad a criterion, but in conjunction with other demographics, geographics, and psychographics, it helps paint a clearer picture of your customers.<\/p>\n
4. Occupation<\/span><\/strong><\/h3>\nWhat do your customers do for a living? Knowing your audience\u2019s respective occupations also tells you what kinds of products and services they\u2019re interested in (or may be interested in), what kind of pain points they may have, and how much money they can afford to spend.<\/p>\n
5. Business Industry<\/span><\/strong><\/h3>\nYou can dig a lot deeper than a customer\u2019s occupation. For example, what industry do they belong to?<\/p>\n
An accountant is part of the finance industry while a pizza parlor employee is part of the hospitality industry. One\u2019s industry paints a broader picture of your audience\u2019s occupational pain points and earning potential.<\/p>\n
6. Business Type<\/span><\/strong><\/h3>\nYou should also know the business type of your audience. Industry and type are different criteria that serve to provide even more details as you build customer profiles<\/a> and strengthen your segmentation strategy.<\/p>\n\r\n