<\/span><\/h3>\nEmail marketing can build your brand, but you must cohesively display that brand in your email correspondence just as you do on social media and your website. Customizable email templates allow you to put your personal stamp on an existing template.<\/p>\n
You’ll save time, as you don’t have to do all the work of building a template from scratch. Your emails will look unique enough that you don’t have to worry about a visual overlap between you and the competition.<\/p>\n
Better yet, many eCommerce email marketing tools<\/a> don’t require you to know complicated coding languages to build a custom template. You can often rely on drag-and-drop features to set up your email, then save the template for future use.<\/p>\n<\/span>Integrations<\/span><\/strong><\/span><\/h3>\nEmail marketing is a small part of what your small business does, so you surely have many other tools in your marketing and sales workflow. Your new email marketing platform must play nicely with those other tools, integrating easily to increase the efficiency of both.<\/p>\n\r\n