{"id":45650,"date":"2023-08-14T13:40:23","date_gmt":"2023-08-14T13:40:23","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=45650"},"modified":"2026-04-07T15:33:49","modified_gmt":"2026-04-07T15:33:49","slug":"ecommerce-abandoned-cart-email","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-abandoned-cart-email\/","title":{"rendered":"From Lost Sale to Sure Sale: Mastering the eCommerce Abandoned Cart Email"},"content":{"rendered":"

After trying all marketing tactics to drive traffic to your eCommerce site, the last thing you want is for your customer to abandon without completing the purchase. <\/span>The fact that around 80% of online shopping carts are abandoned causes retailers to lose a whopping $18 billion in annual sales revenue<\/a>. <\/span><\/p>\n

If you want to recover lost sales, you must include abandoned cart emails in your eCommerce email marketing strategy<\/a>. Well, cart abandonment emails have a 45% open rate. <\/span>No kidding!<\/span><\/p>\n

With the right abandoned cart emails, you can persuade such customers to come back and complete their purchases. <\/span><\/p>\n

In this blog post,<\/strong> you can learn the craft of writing the perfect eCommerce abandoned cart email and see industry-leading examples and email strategies that convert.<\/p>\n

Some of these email examples are from my own inbox, while others I’ve collated from the web. But before we get to the emails, let\u2019s understand why customers abandon their carts. <\/span><\/p>\n

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Table of Contents<\/p>\n<\/span><\/div>\n