{"id":4573,"date":"2022-02-23T06:26:57","date_gmt":"2022-02-23T06:26:57","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=4573"},"modified":"2026-02-13T07:23:35","modified_gmt":"2026-02-13T07:23:35","slug":"content-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/","title":{"rendered":"10 Content Marketing Tips To Make Your Day"},"content":{"rendered":"<p>It&#8217;s no secret that content is king in the age of the internet. What may come as a surprise, however, is just how important content marketing has become for small businesses and startups.<\/p>\n<p>According to a study by Content Marketing Institute, content marketing now generates <a href=\"https:\/\/contentmarketinginstitute.com\/2017\/10\/stats-invest-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">three times more leads than outbound marketing efforts<\/a> such as cold calling, email blasts, or print advertising.<\/p>\n<p><strong>And leads generated from content marketing are also far more likely to result in sales.<\/strong><\/p>\n<p>In this blog post, we have 10 proven content marketing tips that can help you get awesome results. You&#8217;ll learn about:<\/p>\n<ul>\n<li>Effective keyword research<\/li>\n<li>Making videos<\/li>\n<li>Using lead magnets<\/li>\n<li>Storytelling &#8230;<\/li>\n<\/ul>\n<p>&#8230; and much more!<\/p>\n<p><span style=\"font-size: 16px;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#What_is_a_content_marketing_strategy\" >What is a content marketing strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#Why_is_a_content_marketing_strategy_important\" >Why is a content marketing strategy important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#How_will_content_marketing_change_in_the_future\" >How will content marketing change in the future?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#10_Essential_Content_Marketing_Tips_for_the_Smart_Marketer\" >10 Essential Content Marketing Tips for the Smart Marketer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#1_Begin_with_Extensive_Keyword_Research\" >#1. Begin with Extensive Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#2_Sharpen_Your_Headline-Writing_Skills\" >#2. Sharpen Your Headline-Writing Skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#3_Become_a_Master_Storyteller\" >3. Become a Master Storyteller<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#4_Write_Guest_Posts_or_Roundups\" >#4. Write Guest Posts or Roundups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#5_Dont_Do_Plain_Ol_Outreach_%E2%80%A6_Make_Videos\" >#5. Don\u2019t Do Plain Ol\u2019 Outreach &#8230; Make Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#6_Make_Lead_Magnets_with_Your_Content\" >#6. Make Lead Magnets with Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#7_Use_Content_Remarketing\" >#7. Use Content Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#8_Promote_Those_Share_Buttons\" >8. Promote Those Share Buttons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#9_Avoid_the_Passive_Voice\" >9. Avoid the Passive Voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#10_Stick_to_Evergreen_Content\" >10. Stick to Evergreen Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_content_marketing_strategy\"><\/span>What is a content marketing strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If traditional marketing (like ads) was about telling your customers you are good at what you do, then content marketing strategy is about showing your customers that you\u2019re good at what you do.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\">Traditional marketing talks at people. Content marketing talks with them. ~ Doug Kessler<\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">A content marketing strategy is a game plan in which businesses use and deploy online content (including written, audio, or video content) to achieve their business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key focus of all successful content marketing efforts is to attract, retain, and grow a clearly defined target audience at every stage of the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it\u2019s done right, it shows off your company\u2019s expertise and keeps your target audience engaged and loyal even at every step of the sales funnel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_a_content_marketing_strategy_important\"><\/span>Why is a content marketing strategy important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re glad you asked. Companies promote their products or services all the time, but most of the content they use for these promotions isn\u2019t relevant or particularly valuable to the target audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>This is the gap that can be closed with the right content marketing campaign.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that we now live in a world where your audience will ignore your content if your content ignores them. Content creation has to be based on these realities, no matter the content type. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that&#8217;s not clear enough, here are some sound reasons why a successful content marketing strategy is important for your business:<\/span><\/p>\n<ul>\n<li><strong>Establish yourself as a thought leader in your field.<\/strong> By partnering with expert <a href=\"https:\/\/www.compose.ly\/content-writing-services\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">content writing services<\/a>, you can produce high-quality material that positions your brand as a trusted industry authority. You can start by offering a free resource with all the basic information, and then lead to paid content as well.<\/li>\n<li><strong>Increase sales with little spend on marketing. <\/strong><span style=\"font-weight: 400;\">A good content marketer can generate leads without much extra spending. If your budget allows for it, <a href=\"https:\/\/www.engagebay.com\/blog\/data-driven-marketing\/\">marketing automation<\/a> will also help you increase sales and make tasks like sending emails, social media posting, and direct messaging a lot faster and easier.<\/span><\/li>\n<li><strong>Retain your audience. <\/strong><span style=\"font-weight: 400;\">According to Salesforce, it\u2019s cheaper to retain customers than it is to acquire new ones. By executing the right content strategy and building valuable community engagement, you can leverage content marketing to retain all your important customers, instead of hunting for new ones.&nbsp;<\/span><\/li>\n<li><strong>Build brand loyalty. <\/strong><span style=\"font-weight: 400;\">This is a no-brainer. With a better-equipped content marketing strategy, you can create a consistent message, a uniform brand voice for your customers. This adds up to improved brand awareness and high levels of brand loyalty in the long run.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\" wp-image-19986 aligncenter\" style=\"font-style: inherit; font-weight: bold; text-align: center;\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-01_SEMRush.png\" alt=\"content marketing tips and strategy\" width=\"707\" height=\"1499\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-01_SEMRush.png 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-01_SEMRush-142x300.png 142w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-01_SEMRush-483x1024.png 483w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-01_SEMRush-768x1628.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-01_SEMRush-725x1536.png 725w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-01_SEMRush-966x2048.png 966w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-01_SEMRush-595xh.png 595w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><em style=\"font-size: 14px; text-align: center;\">Source: SEMRUSH<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_will_content_marketing_change_in_the_future\"><\/span>How will content marketing change in the future?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Visual content and video marketing are emerging as the most preferred medium for content marketing, and this trend is expected to continue.<\/span><\/p>\n<p>Let&#8217;s talk about what else is important and set to grow in the future of content marketing:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Customer-focused Content:<\/strong> Content marketing is also about offering value to your customers. Great content that can empathize with the audience and put the customer\u2019s needs first is likely to gain more traction with customers. Be it email marketing or social media marketing, all relevant content should focus on the customer first.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Mobile Optimization:<\/strong> Mobile usage has grown seven-fold since 2017, and this upward trend is expected to continue. In the future, some of your quality content may not generate leads or views if it remains inaccessible through mobile phones.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Interactive Content<\/strong>: 62% of marketers already use interactive content, and this has proven to increase customer engagement quite well. <a href=\"https:\/\/blog.hubspot.com\/marketing\/interactive-content-stats?_ga=2.24441714.973110420.1638476198-245550756.1638476198%3F\">Interactive digital content is trending now<\/a> and may just be the type of content your ideal customer is looking for.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"10_Essential_Content_Marketing_Tips_for_the_Smart_Marketer\"><\/span>10 Essential Content Marketing Tips for the Smart Marketer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some content marketing tips that you can use to add value, find success and become a content marketing pro in your organization.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Begin_with_Extensive_Keyword_Research\"><\/span>#1. Begin with Extensive Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re stumped on what to write and the meme below resonates with you, your best bet is to start looking for the latest keyword research strategies.<\/p>\n<figure id=\"attachment_19990\" aria-describedby=\"caption-attachment-19990\" style=\"width: 742px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-19990\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-ideas.png\" alt=\"content marketing ideas\" width=\"742\" height=\"747\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-ideas.png 742w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-ideas-298x300.png 298w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-ideas-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-ideas-595xh.png 595w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><figcaption id=\"caption-attachment-19990\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Not only can you find an endless supply of fresh ideas from keyword research, but your articles will go further and earn you more traffic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the keywords rank so highly in the search engine, it means people are searching for them. That means potential customers who want to read about these topics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for you, that means retaining audience interest and staying on top of search or <a href=\"https:\/\/dataforseo.com\/apis\/google-trends-api\">Google trends API<\/a>.<\/span><\/p>\n<p><strong>When it comes to keyword research, lots of marketers use the<a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\"> Google Keyword Planner<\/a>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This paid service is a standard among marketers, but it\u2019s far from your only option. There are plenty of free tools for keyword planning\u2014one popular option is <a href=\"https:\/\/paragraph-generator.com\/free-chatgpt\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">ChatGPT free online<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use it to explore keyword ideas, generate blog topics around those keywords, and even get full content outlines or headlines tailored to your niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of your digital marketing efforts, you should have an editorial calendar. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some tools allow creating great calendars, or you can just use ready-made<\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/ganttpro.com\/content-marketing-plan-template\/\"> <span style=\"font-weight: 400;\">content marketing templates<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Unleash the power of top marketing strategies to skyrocket your business growth \u2013 explore our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">comprehensive guide now<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f31f.svg\" alt=\"\ud83c\udf1f\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Sharpen_Your_Headline-Writing_Skills\"><\/span>#2. Sharpen Your Headline-Writing Skills<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s in a headline? Oh, just everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A headline tells someone all they need to know about your article, social media post, or any other digital content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at it from the perspective of your customer. <\/span><\/p>\n<p><strong>Which article would <i>you <\/i>open and read<\/strong> if you see <span style=\"font-weight: 400;\">two headlines like these:<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><em><span style=\"font-weight: 400;\"> \u201c5 Fast and Effortless Ways to Grow Your Email List\u201d <\/span><\/em><\/li>\n<li style=\"text-align: left;\"><em><span style=\"font-weight: 400;\">\u201cTips on Growing Your Email List\u201d <\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Note:<\/strong> Using numbers and promising benefits are two ways to write compelling headlines. <\/span><\/p>\n<p><strong>Here are some more headline writing tips:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Don\u2019t give it all away<\/strong>. Create a sense of mystery. Share some interesting information in the headline but keep a lot more withheld .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ask questions, especially interesting ones.<\/strong> An offbeat question will pique a reader\u2019s curiosity and may get them in the mood to click through your content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Use keywords in the headline.<\/strong> If your headline omits the keyword, the reader may get the impression that the content isn&#8217;t what they were looking for. At the same time, see to it that the keyword doesn&#8217;t make the headline sound awkward. With the use of <a href=\"https:\/\/writesonic.com\/blog\/ai-content-writing-tools\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/writesonic.com\/blog\/ai-content-writing-tools\/&amp;source=gmail&amp;ust=1663157357477000&amp;usg=AOvVaw0VcSDzDycGHxPFwQHQkGLM\">AI content writing tools<\/a>, you can find generate alternative heading topics that would help you in testing out different options. However, while using AI tools it is necessary to be aware of the risks AI tools can pose and the steps you can take to mitigate them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Get a little negative.<\/strong> This may seem counterintuitive, but research proves it works. By using words like \u201cworst\u201d or \u201cnever\u201d in your headlines, you can get more engagement with your content. Needless to say, you should do this once in a while and not for every headline you write.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Keep it short.<\/strong> Google search results will ignore long headlines. Even while posting on social media, nobody has the time to read a long headline. While you&#8217;re at it, <a href=\"https:\/\/neilpatel.com\/blog\/title-tags-seo\/\">pay attention to your title tags<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Tone it up.<\/strong> The tone of the headline matters a lot. Try to create a sense of urgency, a solid reason that would make your target audience click on the link, and now. For instance, look at the headline of this video:<\/span><\/li>\n<\/ul>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"We Ranked #1 on Google in 3 Weeks (Here&#039;s How)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s9nFx_l7DSc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Become_a_Master_Storyteller\"><\/span>3. Become a Master Storyteller<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While <\/span><span style=\"font-weight: 400;\">content marketing tips<\/span><span style=\"font-weight: 400;\"> are often catered around promoting your posts, <strong>never forget: content is king<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does that mean? You shouldn\u2019t let high-quality content fall by the wayside in your eager attempts to build more traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might not think of writing your blog posts as crafting a story, but you can and should do this. Great storytelling techniques are what will keep your audience glued to your valuable content.<\/span><\/p>\n<p>A good illustration of this can be seen in how the <a href=\"https:\/\/stellapittslaw.com\/fathers-rights-lawyer-in-beverly-hills-ca\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">S.L. Pitts PC<\/a> lawyer website approaches content around father\u2019s rights by using informative and empathetic storytelling to educate readers while establishing credibility and trust.<\/p>\n<p><strong>How do you write more like a novelist and a little less like a boring or commercial blogger? Here are some great tips:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write anecdotally. Use a story that seems unrelated to prove a later point.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weave in the stories and experiences of your audience (with their permission, of course).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get descriptive, especially when writing about a setting. Make the reader feel like they\u2019re in that place or situation with you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share personal stories and tidbits.<\/span><\/li>\n<\/ul>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/\">Read also: eCommerce Content Marketing and Why You Need It<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"4_Write_Guest_Posts_or_Roundups\"><\/span>#4. Write Guest Posts or Roundups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Guest posting is an incredibly efficient way of boosting your traffic. Guest posting gives you more traffic in that your content gets introduced to a whole new audience.<\/span><\/p>\n<p>With the help of <a href=\"https:\/\/machined.ai\/blog\/best-ai-writing-tools\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">modern AI writing tools<\/a> and <a href=\"https:\/\/unaimytext.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">free humanizer<\/a> tools, you can create high-quality and original guest posts that often prioritize with your audience.<\/p>\n<p><span style=\"font-weight: 400;\">Also, the marketers writing guest posts for your website can get acquainted with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Begin by identifying the influential marketers that you could work with, and send them a pitch via email. Try to find marketers who are influential but not so influential that they don\u2019t respond to your pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your pitch, propose a working relationship where you will produce a blog post, video, reel, or podcast for their page and they do the same for yours.&nbsp;<\/span><\/p>\n<p>Once you have established a mutually beneficial relationship through content creation, you may also explore opportunities for podcast monetization, such as sponsorships, advertising, or premium content for subscribers.<\/p>\n<p><span style=\"font-weight: 400;\">Remember that not everyone will respond to your pitch, and that\u2019s okay. If you can find even a few marketers willing to work with you, that\u2019s a great start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Your other option is producing roundup posts.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These lists act as awesome resources for your audience. You can write about the most influential content marketers of the past year, or topics more related to your blog or business.<\/span><\/p>\n<p>There are certain content elements you must include in a post like this.<\/p>\n<p><span style=\"font-weight: 400;\">For the example of a &#8217;roundup&#8217; post about the most influential marketers, you\u2019d have blurbs about each marketer and include links to their social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These posts don\u2019t necessarily draw in traffic on their own. To maximize your traffic potential, you may have to do some outreach.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/inbound-marketing-guide\/\">Read more: Inbound Marketing Guide &#8212; Definition, Stages, and Strategy<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"5_Dont_Do_Plain_Ol_Outreach_%E2%80%A6_Make_Videos\"><\/span>#5. Don\u2019t Do Plain Ol\u2019 Outreach &#8230; Make Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your content has gone live on your blog. If it\u2019s a roundup list like we just described, you need to reach out to everybody you&#8217;ve featured in your roundup post. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the time, when it comes to outreach, marketers use email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s just one problem with emails. Okay, several problems. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A busy marketer or influencer gets tons of emails. They might mean to respond to yours but forget because another task distracts them. Sometimes even well-intentioned emails accidentally get torpedoed in the spam filter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next time you&#8217;re thinking of an <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">email marketing campaign<\/a>, make outreach videos instead. <\/span><\/p>\n<p><strong>To keep it crisp, each video should be just 30-60 seconds long. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Personalize the videos and tailor your message for the influencer or marketer\u2019s interests and audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of our favorite content marketing tips because it comes out of the left field but can have a major impact on your site traffic, if successful.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Make_Lead_Magnets_with_Your_Content\"><\/span>#6. Make Lead Magnets with Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another one of our top content marketing tips should serve you quite well as your work to double your traffic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tip? Use a <a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/\">lead magnet<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve just spent all this time writing a phenomenal blog post or some other <a href=\"https:\/\/nealschaffer.com\/short-form-vs-long-form-content\/\">long-form content<\/a>. Now you\u2019re doing outreach, social promotions, and other means of getting it out there. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a <a href=\"https:\/\/www.axioshq.com\/sentence-rewriter\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">rewording tool<\/a> to help you create content variations optimized for social media posts, email marketing campaigns, or even short video scripts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a lead magnet, you can extend the life of your post, getting more traffic and conversions in the process.<\/span><\/p>\n<figure id=\"attachment_18950\" aria-describedby=\"caption-attachment-18950\" style=\"width: 897px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-18950\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/digitalmarketer_lead_magnet.png\" alt=\"opt-in email example lead magnet\" width=\"897\" height=\"398\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/digitalmarketer_lead_magnet.png 897w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/digitalmarketer_lead_magnet-300x133.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/digitalmarketer_lead_magnet-768x341.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/digitalmarketer_lead_magnet-595xh.png 595w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><figcaption id=\"caption-attachment-18950\" class=\"wp-caption-text\"><em>Source: Digital Marketer<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_Content_Remarketing\"><\/span>#7. Use Content Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another tactic you can try for drawing in more traffic is content remarketing. This is also called behavioral remarketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve failed to convert customers or increase traffic in the past, then content remarketing is your second chance. <\/span><\/p>\n<p><strong>Review your potential customer\u2019s online behavior and actions and then create ads and innovative content specifically targeted to them.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Not every marketer will convert 100% of the leads and prospects they come across. <\/span><span style=\"font-weight: 400;\">It\u2019s just not going to happen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content remarketing gives you the chance to draw these leads back in with exciting articles, blog posts, resources, lists, social media posts, and other stuff your leads may care about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Once they\u2019re back on your site, you can <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-funnels-basics\/\">try again and convert them<\/a>.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing-strategies\/\">Read also: 8 Effective eCommerce Content Marketing Strategies<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"8_Promote_Those_Share_Buttons\"><\/span>8. Promote Those Share Buttons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s a simple digital marketing tip you can use to boost your traffic that almost seems a little <\/span><i><span style=\"font-weight: 400;\">too <\/span><\/i><span style=\"font-weight: 400;\">simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> When your posts or a featured snippet of your content get shared on social media, it generates a buzz. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have sharing buttons on your site? <\/span><span style=\"font-weight: 400;\">If not, you need to change that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>These sharing buttons should feature especially prominently in all of your blog posts.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, if one of your audience members reads something they particularly like, they can share it with their friends, family, colleagues, and anyone else they know.<\/span><\/p>\n<p><a href=\"https:\/\/www.saleshacker.com\/cold-calling-tips-techniques\/\"><img decoding=\"async\" class=\"aligncenter wp-image-19998 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/social-sharing-buttons.png\" alt=\"content marketing tips-6\" width=\"1729\" height=\"667\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/social-sharing-buttons.png 1729w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/social-sharing-buttons-300x116.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/social-sharing-buttons-1024x395.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/social-sharing-buttons-768x296.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/social-sharing-buttons-1536x593.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/social-sharing-buttons-595xh.png 595w\" sizes=\"(max-width: 1729px) 100vw, 1729px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Another simple but effective content marketing tip is to ask for shares. Yes, that\u2019s right, just ask! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of each blog post, you might write something like this: \u201cDid you enjoy this article? Be sure to share it!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By accompanying a statement like that with the share buttons, you make it easier for customers to spread your content around. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use a branded<\/span> <span style=\"font-weight: 400;\">link shortener<\/span><span style=\"font-weight: 400;\"> to create easy, short URLs for social media sharing.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/\">Read also: Content Marketing Funnels: The Key to Unlocking Your Brand\u2019s Potential<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"9_Avoid_the_Passive_Voice\"><\/span>9. Avoid the Passive Voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You want to showcase only the best of your content to your customers, right? One easy way to do that is to avoid passive voice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, unless your audience has majored in English or is a bunch of grammar snobs, passive voice won\u2019t offend your readers. What it <\/span><i><span style=\"font-weight: 400;\">will <\/span><\/i><span style=\"font-weight: 400;\">do is make your message fuzzy, unclear.<\/span><\/p>\n<p><strong>For a writer honing their craft with each new content piece, the<a href=\"http:\/\/www.hemingwayapp.com\/\"> Hemingway App<\/a> can be of great help.<\/strong><\/p>\n<figure id=\"attachment_13884\" aria-describedby=\"caption-attachment-13884\" style=\"width: 2028px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/hemingwayapp.com\/\"><img decoding=\"async\" class=\"wp-image-13884 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/hemingway-editor.png\" alt=\"hemingway-editor\" width=\"2028\" height=\"1274\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/hemingway-editor.png 2028w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/hemingway-editor-300x188.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/hemingway-editor-1024x643.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/hemingway-editor-768x482.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/hemingway-editor-1536x965.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/hemingway-editor-595xh.png 595w\" sizes=\"(max-width: 2028px) 100vw, 2028px\" \/><\/a><figcaption id=\"caption-attachment-13884\" class=\"wp-caption-text\"><em>The Hemingway Editor<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It\u2019s a free-to-use online platform, but you can also pay to download the app and edit your content faster. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Hemingway App will point out your past-tense sentences so you can make them, well, a thing of the past \ud83d\ude09<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/freelance-digital-marketing\/\">Read also: How to Get Started in Freelance Digital Marketing [Guide]<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"10_Stick_to_Evergreen_Content\"><\/span>10. Stick to Evergreen Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The last of our content marketing tips also has to do with the kind of content you&#8217;ll be writing. Remember: you should always strive to write evergreen content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create content that resonates across the board and can be relevant for a very long time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like the evergreen tree that inspired its namesake, evergreen content never goes out of season. It\u2019s timeless. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Writing a list of the top 10 marketing trends for 2023 may land you lots of clicks in the year. However, a post like this has an expiration date, and &#8212; let\u2019s face it &#8212; one year is a pretty short life for a piece of content you may have worked hard on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evergreen content doesn\u2019t focus on <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-sales-service-buzzwords\/\">seasonal trends<\/a>. You can write this article today, dig it out five years from now, and its content should still have weight, substance, relevance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that&#8217;s not the case, it\u2019s not evergreen content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, as a marketer, you can\u2019t always write evergreen content. That\u2019s okay. Your blog doesn\u2019t have to be filled exclusively with evergreen articles, but do try to pepper some in whenever you can. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best thing about evergreen content is that you can always pull these articles out of your archives, update them a bit, and promote them all over again on social media and via email to get more traffic.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/\">Read more: A Short and Sweet Guide to Content Marketing Automation<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These are some of the best tips for your content marketing strategy we could think of. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing in a content marketing plan can be among the best things you can do for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there are some other content marketing tips that you think we should include here, feel free to comment below.<\/span><\/p>\n<p>If you want to know how EngageBay can help your content marketing and email marketing workflows, just <a href=\"https:\/\/www.engagebay.com\/\">sign up for free<\/a> and we&#8217;ll get in touch!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that content is king in the age of the internet. 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In this blog post, we have 10 content marketing tips that can help you get awesome results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Content Marketing Tips To Make Your Day\" \/>\n<meta property=\"og:description\" content=\"Content marketing can get you some quality leads. 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