{"id":45745,"date":"2023-08-28T13:30:59","date_gmt":"2023-08-28T13:30:59","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=45745"},"modified":"2026-01-21T07:03:18","modified_gmt":"2026-01-21T07:03:18","slug":"sender-reputation-email-deliverability","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/","title":{"rendered":"Unlocking the Secrets of Sender Reputation: Your Key to Email Deliverability"},"content":{"rendered":"<p>All businesses have a reputation determined by their level of service, quality of goods, and reviews. However, your sender reputation is an entirely different ball of wax.<\/p>\n<p>The above factors might influence which customers decide to give you their hard-earned money, but they have no bearing on whether your emails get delivered. That\u2019s exactly what your sender reputation affects. Therefore, one of the most substantial <a href=\"https:\/\/www.engagebay.com\/blog\/here-is-your-to-do-list-of-9-tasks-for-high-email-deliverability\/\">steps to improving your email deliverability<\/a> is fixing a damaged sender reputation.<\/p>\n<p>In this article, we will examine email reputation in more detail, including what that is, how much it influences <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> performance, how to check your email reputation score, and\u2013most importantly\u2013how to improve it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/#What_Is_Email_Sender_Reputation\" >What Is Email Sender Reputation?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/#How_to_Check_Your_Email_Sender_Reputation\" >How to Check Your Email Sender Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/#5_Ways_to_Improve_Your_Email_Sender_Reputation\" >5 Ways to Improve Your Email Sender Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Email_Sender_Reputation\"><\/span><span style=\"color: #339966;\"><strong>What Is Email Sender Reputation?&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 480px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/media2.giphy.com\/media\/44H8TO3RVEApkxWGeH\/giphy.gif?cid=ecf05e47fv5bvqnwq66mygd8yhrxmn5kj2zopvzh4ku3eef9&amp;ep=v1_gifs_search&amp;rid=giphy.gif&amp;ct=g\" alt=\"\" width=\"480\" height=\"270\"><figcaption class=\"wp-caption-text\"><em>Image courtesy of Giphy<\/em><\/figcaption><\/figure>\n<p>Email sender reputation is a score that internet service providers generate to indicate that you\u2019re a safe sender or a spammer. All companies have a sender reputation. Well, unless your startup is brand new and hasn\u2019t sent a single email yet.<\/p>\n<p>Each future message adds or detracts from your score. A higher score tells ISPs to send your emails to their recipient, as you\u2019re a trustworthy sender.<\/p>\n<p>ISPs can count on your emails to contain relevant content and legitimate links. They know you\u2019re <a href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">not emailing spam traps<\/a> or dead addresses because you prune your list regularly.<\/p>\n<p>The lower your score, the more red flags your emails raise to ISPs. If you read <a href=\"https:\/\/www.engagebay.com\/blog\/isp-email-deliverability\/\">our guide on ISPs and email deliverability<\/a>, you\u2019ll recall that ISPs have the power to prevent your emails from reaching the recipients in their network.<\/p>\n<p>It\u2019s prudent for startups to learn their reputations from the get-go and strive to maintain a steady score so their ISPs can continue allowing their emails through.<\/p>\n<p>However, you\u2019re not a hopeless case, even if your reputation has already fallen by the wayside. You can take strides to improve it, falling back into the good graces of your ISP. We\u2019ll discuss how later in this guide, so don\u2019t miss it.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Check_Your_Email_Sender_Reputation\"><\/span><span style=\"color: #339966;\"><strong>How to Check Your Email Sender Reputation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How do you know what your reputation score is? You have ways to check, so let\u2019s go over them.<\/p>\n<h3><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/data443.com\/cyren-threat-intelligence\/\"><strong>Cyren IP Reputation Checker<\/strong><\/a><\/span><\/h3>\n<figure style=\"width: 686px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.courier.com\/_next\/image\/?url=https%3A%2F%2Fimages.ctfassets.net%2Fz7iqk1q8njt4%2F1HK53Bnu7SwROU7Ypg5ptx%2Ff4a2014f63574ddf5f60e40a97267e59%2Fcyren-ip-reputation-checker.png&amp;w=2048&amp;q=100\"><img decoding=\"async\" class=\"r48jcc pT0Scc iPVvYb\" src=\"https:\/\/www.courier.com\/_next\/image\/?url=https%3A%2F%2Fimages.ctfassets.net%2Fz7iqk1q8njt4%2F1HK53Bnu7SwROU7Ypg5ptx%2Ff4a2014f63574ddf5f60e40a97267e59%2Fcyren-ip-reputation-checker.png&amp;w=2048&amp;q=100\" alt=\"Cyren IP reputation check website screenshot\" width=\"686\" height=\"324\" aria-hidden=\"false\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of Courier<\/em><\/figcaption><\/figure>\n<p>Your IP reputation determines in part whether ISPs will deliver your emails. Cyren IP Reputation Checker is designed to assess and rank your reputation according to your IP address.<\/p>\n<p>Enter your IP on the website to learn whether you\u2019re blocked from sending emails.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/smtp-response-codes\/\">Read also: 29 Critical SMTP Response Codes And How To Fix Them<\/a><\/p>\n<h3><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/\"><strong>Microsoft SNDS<\/strong><\/a><\/span><\/h3>\n<figure style=\"width: 595px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/support.sparkpost.com\/content\/analyst\/inbox-and-design-tracker\/media\/microsoft_snds_set_up_and_configuration\/image_0.png\"><img decoding=\"async\" class=\"r48jcc pT0Scc iPVvYb\" src=\"https:\/\/support.sparkpost.com\/content\/analyst\/inbox-and-design-tracker\/media\/microsoft_snds_set_up_and_configuration\/image_0.png\" alt=\"Outlook SNDS email deliverability dashboard\" width=\"595\" height=\"301\" aria-hidden=\"false\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of SparkPost<\/em><\/figcaption><\/figure>\n<p>Get to know your sender score with Microsoft\u2019s Smart Network Data Services, or SDNS for short. You can review how many spam traps you contact through email, your IP reputation, and the rate of spam complaints you receive.<\/p>\n<p>You can even report the spam your business (or personal) email address receives from other parties within Microsoft SNDS.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/\">Read also: Email Seed Testing: A Time-Tested Email Deliverability Hack<\/a><\/p>\n<h3><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.sendforensics.com\/\"><strong>SendForensics<\/strong><\/a><\/span><\/h3>\n<figure style=\"width: 612px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i.ytimg.com\/vi\/zIg5Nb1Qi-A\/maxresdefault.jpg\"><img decoding=\"async\" class=\"r48jcc pT0Scc iPVvYb\" src=\"https:\/\/i.ytimg.com\/vi\/zIg5Nb1Qi-A\/maxresdefault.jpg\" alt=\"SendForensics dashboard screenshot\" width=\"612\" height=\"344\" aria-hidden=\"false\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of YouTube<\/em><\/figcaption><\/figure>\n<p>The suite of deliverability tools to increase engagement and reduce instances of spam makes SendForensics a tool worth using. Its services are not exclusively free, but the tool is in good company, as it\u2019s preferred by Dell and Intuit.<\/p>\n<p>The advanced deliverability analysis includes ML-powered spam tests that can identify spam triggers you might not have realized you\u2019re sending in your emails.<\/p>\n<p>SendForensics offers four paid pricing plans: Brand for $39 per month, Company for $63 per month, Agency for $159 per month, and Enterprise for $279 per month with annual billing.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-feedback-loops-for-deliverability\/\">Read also: Email Feedback Loops: How They Work, How to Set Them Up, and Some Tips<\/a><\/p>\n<h3><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.gmail.com\/postmaster\/\"><strong>Google Postmaster Tools<\/strong><\/a><\/span><\/h3>\n<figure style=\"width: 684px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.markpack.org.uk\/files\/2020\/04\/Screenshot-from-Google-Postmaster-Tools-showing-IP-reputation-graph-790x462.png\"><img decoding=\"async\" class=\"r48jcc pT0Scc iPVvYb\" src=\"https:\/\/www.markpack.org.uk\/files\/2020\/04\/Screenshot-from-Google-Postmaster-Tools-showing-IP-reputation-graph-790x462.png\" alt=\"Google Postmaster tools for IP reputation\" width=\"684\" height=\"400\" aria-hidden=\"false\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of Mark Pack<\/em><\/figcaption><\/figure>\n<p>Google\u2019s free Postmaster Tools will help you send better emails and fix your fallen reputation. You can <a href=\"https:\/\/www.engagebay.com\/blog\/gmail-cleanup\/\">use Gmail<\/a> to route your messages within Postmaster and rely on this service to track your email performance.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/complaint-rates-email-deliverability\/\">Read also: The Impact Of Spam Complaint Rates On Email Deliverability (And How To Fix It)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.ipvoid.com\/domain-reputation-check\/\"><strong>Ipvoid<\/strong><\/a><\/span><\/h3>\n<p>Confirm your <a href=\"https:\/\/www.engagebay.com\/blog\/domain-reputation\/\">domain reputation<\/a> with Ipvoid. Input your domain address, and Ipvoid will run a full analysis for free. It will use several domain blacklist report engines to check your status, including AZORult Tracker, Artists Against 419, AntiSocial Blacklist, and Phishunt.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/manage-email-bounce-codes\/\">Read also: Learn To Manage Email Bounce Codes In 10 Minutes<\/a><\/p>\n<h3><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.barracudacentral.org\/lookups\"><strong>BarracudaCentral<\/strong><\/a><\/span><\/h3>\n<figure id=\"attachment_46608\" aria-describedby=\"caption-attachment-46608\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-46608 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/barracuda-removal-request-1024x531.png\" alt=\"barracuda-removal-request\" width=\"1024\" height=\"531\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/barracuda-removal-request-1024x531.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/barracuda-removal-request-300x156.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/barracuda-removal-request-768x398.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/barracuda-removal-request.png 1275w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-46608\" class=\"wp-caption-text\"><em>Image courtesy of Barracuda<\/em><\/figcaption><\/figure>\n<p>Learn more about your reputation on BarracudaCentral. Its Barracuda Reputation System tracks IP addresses, URLs, and other spam metrics. You can use more in-depth Barracuda services by creating a login, but you can check your domain or IP reputation without one.<\/p>\n<h3><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.mail-tester.com\/\"><strong>MailTester<\/strong><\/a><\/span><\/h3>\n<p>Have you ever considered your newsletters could be the source of your poor sender reputation? If so, you must use a service like MailTester. It gauges how spammy your newsletters are. Send an email to MailTester\u2019s servers, and you\u2019ll receive its reputational insights in your inbox.<\/p>\n<p>It\u2019s that simple.<\/p>\n<h3><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/talosintelligence.com\/\"><strong>Talos<\/strong><\/a><\/span><\/h3>\n<figure style=\"width: 616px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"r48jcc pT0Scc iPVvYb\" src=\"https:\/\/blog.talosintelligence.com\/content\/images\/AVvXsEjXKqnr5G4xRAVDOfEK3noNkoSGsRmt94FjKY7tq40jVdbiQTy-75oAFRmM8PFpC5mvHMjEA64bAUC76PukXz178bRUmq_Ghxfq8vuQL9O5O3z4STyjKGbD9BecLws8QKzF6NjNj2u8Vgs8gbUmHsfxONddyxb43IQpyb-5S3U1rfJfUakMvj3fmnfm\/s16000\/ThreadHijacking-BlogGraphics-ExternalThreadHijacking.jpg\" alt=\"\" width=\"616\" height=\"401\" aria-hidden=\"false\"><figcaption class=\"wp-caption-text\"><em>Image courtesy of Talos<\/em><\/figcaption><\/figure>\n<p>Talos is a free Cisco tool for reputation lookups. Search by network owner, domain, or IP for real-time updates about your reputation status. You can review data like the top network owners and email volume history. <strong>&nbsp;<\/strong><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailer-daemon\/\">Read also: Understanding Mailer Daemon: How to Manage Bounce-Back Emails<\/a><\/p>\n<h3><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/senderscore.org\/\"><strong>Sender Score<\/strong><\/a><\/span><\/h3>\n<figure style=\"width: 777px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/images.ctfassets.net\/y6oq7udscnj8\/7x78o66sTpVrO7hObNsHJx\/a8fb4bd6781307195beda9c8f3306471\/image2.jpeg?w=1999&amp;h=952&amp;fl=progressive&amp;q=50&amp;fm=jpg\"><img decoding=\"async\" class=\"r48jcc pT0Scc iPVvYb\" src=\"https:\/\/images.ctfassets.net\/y6oq7udscnj8\/7x78o66sTpVrO7hObNsHJx\/a8fb4bd6781307195beda9c8f3306471\/image2.jpeg?w=1999&amp;h=952&amp;fl=progressive&amp;q=50&amp;fm=jpg\" alt=\"sender score web tool for email reputation\" width=\"777\" height=\"370\" aria-hidden=\"false\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of Mailjet<\/em><\/figcaption><\/figure>\n<p>Sender Score can help you improve your sender score in three steps. First, Sender Score will review your email program and indicate how well it\u2019s doing. Next, you can use resources and tools to improve your score and become a more conscientious email sender. <strong>&nbsp;<\/strong><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sunsetting-policy-email-deliverability\/\">Read also: Email Sunsetting Policy 101 For Beginners<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Ways_to_Improve_Your_Email_Sender_Reputation\"><\/span><span style=\"color: #339966;\"><strong>5 Ways to Improve Your Email Sender Reputation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did the email deliverability checkers produce some less-than-desired results about your sender reputation? Your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email list<\/a> won\u2019t receive your messages unless you change something, so how do you improve your reputation score?<\/p>\n<p>Here are our suggestions.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Switch up your email marketing strategy<\/strong><\/span><\/h3>\n<p>How many times can one person see the same old, same old? They get tired of it eventually and will begin disengaging. It begins with your audience not opening your emails anymore and sending them straight to the trash.<\/p>\n<p>Then, when they still keep receiving emails from you, they\u2019ll unsubscribe and report your messages as spam.<\/p>\n<p>You must continually engage with your audience, changing your email content to keep it fresh and enjoyable to read.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">Read also: Bounce Rates and Email Deliverability \u2013 A Simple Guide<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Divide and conquer<\/span><\/strong><\/h3>\n<p>Mass emails are a great way to tank your sender reputation. ISPs get suspicious about domains sending thousands of emails at once. Segmenting your audience and sending various <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-emails-advanced-segmentation-strategies\/\">segments emails<\/a> at different times keeps you in the good graces of your ISP.<\/p>\n<p>Your audience will also appreciate the tailored, personalized content that speaks to their needs, challenges, and pain points. They\u2019re less likely to unsubscribe and report you for sending spam.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/blacklists-greylists-whitelists-email-deliverability\/\">Read also: The Impact of Blacklists, Greylists, and Whitelists on Your Email Deliverability<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Prune your email list<\/span><\/strong><\/h3>\n<p>Make it a habit to clean up your email list every month or several months. Use an email marketing tool like EngageBay to retarget your less active users. Then, <a href=\"https:\/\/www.engagebay.com\/blog\/sunsetting-policy-email-deliverability\/\">sunset the email contacts<\/a> that don\u2019t open or interact with your emails.<\/p>\n<p>These could be deactivated email addresses that an ISP could flag as a spam trap.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ip-warming-email-deliverability\/\">Read also: IP Warming And Email Deliverability: Here\u2019s What To Know<\/a><\/p>\n<h3><span style=\"color: #993300;\">Check your blacklist status<\/span><\/h3>\n<p>Ipvoid combs through all the blacklist registries to determine if you\u2019re on them. We discussed this earlier in our <a href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">introduction to email deliverability<\/a>, but once you\u2019re blacklisted, you\u2019re prohibited from sending emails.<\/p>\n<p>Run a blacklist check at least monthly. What do you do if you find your name on a blacklist or several? You have a few options for removing yourself.<\/p>\n<p>You can contact the blacklist provider and tell them there\u2019s been a mistake and your name shouldn\u2019t be on there. However, you can only use this approach if your email reputation is otherwise squeaky clean and it was a genuine mistake.<\/p>\n<p>If you were placed on a blacklist because of a high bounce rate or other email errors, you must fix your mistakes first. Asking to get taken off a blacklist with a bad reputation won\u2019t make it happen.<\/p>\n<p>More than likely, you\u2019ll have to go through an automated removal process. The automated process will remove blacklisted brands according to reputation. If your sender score is moderately low, you\u2019ll get de-blacklisted faster than someone with a very bad score.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">Read also: Prioritizing Email List Quality: The Road to Higher Open Rates<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Improve your email list quality<\/span><\/strong><\/h3>\n<p>Avoid getting blacklisted again by cleaning up the quality of your email list. Change your subscription policy, making it easier to unsubscribe. This will allow on-the-fence users to exit your email list without reporting you for spam first.<\/p>\n<p>Losing subscribers doesn\u2019t hurt your sender reputation, but spam complaints do!<\/p>\n<p>Verify your emails using tools and <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-a-b-testing\/\">A\/B test<\/a> your messages before you send them to keep content high-quality for an audience that deserves the best.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">Read also: Avoiding the Spam Folder: An Intro to Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><span style=\"color: #339966;\"><strong>Bottom Line<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A tarnished email sender reputation can cause ISPs to block you, preventing your emails from reaching your audience. 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[&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":46606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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