Every email subscriber prefers customized email marketing experiences because they’re unique and more relevant. This is why personalized emails perform better than regular emails. But while personalization creates pleasant customer experiences, it is not possible without a clear email segmentation strategy.<\/p>\n
In eCommerce, email segmentation helps you tailor the right content and offers to the ideal recipients using pre-defined criteria.<\/p>\n
This article is a beginner’s guide to eCommerce email segmentation. And as you read on, you will learn the various categories of email segments, effective segmentation strategies, common mistakes to avoid, and some frequently asked questions.<\/p>\n
But you cannot understand all of these if you don’t know the concept of email segmentation. So, let’s start with the basics.<\/p>\n
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