{"id":45912,"date":"2023-09-09T12:30:08","date_gmt":"2023-09-09T12:30:08","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=45912"},"modified":"2026-03-24T08:21:30","modified_gmt":"2026-03-24T08:21:30","slug":"bounce-rates-email-deliverability","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/","title":{"rendered":"Bounce Rates and Email Deliverability \u2013 A Simple Guide"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">High email bounce rates can ruin your email deliverability, and nobody wants that &#8212; not even spammers \ud83d\ude05<\/span><\/p>\n<p><span style=\"font-size: 16px;\">While a high bounce rate isn&#8217;t always due to <a href=\"https:\/\/www.engagebay.com\/blog\/isp-email-deliverability\/\">ISPs blocking your email address<\/a>, it\u2019s still worth paying attention to. In this <\/span>guide blog post, we will talk about email bounce rates and explain how to calculate yours, and how to reach a good bounce rate.<\/p>\n<p>Let&#8217;s go.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/#What_Are_Email_Bounce_Rates\" >What Are Email Bounce Rates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/#What_Causes_High_Email_Bounce_Rates_9_Reasons_to_Know\" >What Causes High Email Bounce Rates? 9 Reasons to Know<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/#What_Is_the_Average_Bounce_Rate\" >What Is the Average Bounce Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/#How_To_Calculate_Your_Bounce_Rates\" >How To Calculate Your Bounce Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/#14_Ways_to_Improve_Your_Email_Bounce_Rate\" >14 Ways to Improve Your Email Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Email_Bounce_Rates\"><\/span><span style=\"color: #339966;\"><b>What Are Email Bounce Rates?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When an email bounces, an error prevents the recipient from receiving the message. Bounces are divided into soft and hard, with the type indicating the source of the issue. Soft bounces are temporary issues and can include technical problems or server trouble on the recipient\u2019s end. If you send the same email to another address, that address might receive it just fine.<\/p>\n<p>The good news about soft bounces is they\u2019re usually resolved quickly. If you try to contact the same email address later that day or the next day, your email shouldn\u2019t bounce a second time. Hard bounces are permanent. The ISP might have stopped your email, or a user could have reported you for sending spam.<\/p>\n<p>It doesn\u2019t matter how many days you wait to send another email to this address. Hard bounces are unlikely to be resolved, preventing you from making contact.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Causes_High_Email_Bounce_Rates_9_Reasons_to_Know\"><\/span><span style=\"color: #339966;\"><b>What Causes High Email Bounce Rates? 9 Reasons to Know<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you understand more about what an email bounce is, let\u2019s discuss why it happens.<\/p>\n<h3><span style=\"color: #993300;\"><b>1. ISP restrictions<\/b><\/span><\/h3>\n<p>What is your sender reputation like? If it\u2019s poor, an ISP might have restricted you from emailing customers within their network.<\/p>\n<p>Habits like mass-emailing large groups, sending irrelevant content, using link shorteners, failing to clean up tags, and other spammy practices can tank your sender reputation.<\/p>\n<p>In a scenario like this, your ability to send emails will be close to zero until you clean up your sender score. Fortunately, our <a href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">series on email deliverability<\/a> has been chock full of great tips and advice for giving your sender score a much-needed boost.<\/p>\n<h3><span style=\"color: #993300;\"><b>2. Blocked emails<\/b><\/span><\/h3>\n<p>A blocked email is a little different than one your ISP stops from sending. The server prevents a blocked email from coming through, usually through a college or government entity.<\/p>\n<p>If the emails to the rest of your list go through without a hitch, you\u2019ve got blocked emails on your contact list.<\/p>\n<h3><span style=\"color: #993300;\"><b>3. Spam filters<\/b><\/span><\/h3>\n<p>The above practices don\u2019t only hurt your sender score. They will cause your audience to mark your emails as spam. Once they do that, one of two things will happen when you email those parties.<\/p>\n<p>They will either unsubscribe and not receive your emails again or stay subscribed, but your emails will go in the spam filter. Either way, you might as well not bother sending any messages, as it\u2019s not like they will reach their destination.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">Read also: Prioritizing Email List Quality: The Road to Higher Open Rates<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>4. Auto replies<\/b><\/span><\/h3>\n<p>Your audience goes on vacation, takes leaves of absence, and otherwise steps away from their inboxes for extended periods. If they institute an auto-reply, your emails might bounce until they\u2019re back at their desk.<\/p>\n<p>However, oddly enough, receiving a bounce notification in this instance means the message was sent. That\u2019s the only time a bounce is a good thing, and even then, just barely.<\/p>\n<p>The bounces should stop once the customer is back at their desk and turns the auto-reply off.<\/p>\n<h3><span style=\"color: #993300;\"><b>5. Full inbox<\/b><\/span><\/h3>\n<p>Another soft bounce that can occur when emailing your contacts list is due to a full inbox. If your audience doesn\u2019t manage their inbox and allows it to get full, they can\u2019t receive more emails until they empty their messages.<\/p>\n<p>It\u2019s not only your emails that won\u2019t go through but anybody\u2019s, but of course, you won\u2019t know that.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-feedback-loops-for-deliverability\/\">Read also: Email Feedback Loops: How They Work, How to Set Them Up, and Some Tips<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>6. Server issue<\/b><\/span><\/h3>\n<figure id=\"attachment_43249\" aria-describedby=\"caption-attachment-43249\" style=\"width: 651px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message.png\"><img decoding=\"async\" class=\"wp-image-43249 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message.png\" alt=\"bounced email example\" width=\"651\" height=\"300\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message.png 1027w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message-300x138.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message-1024x472.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message-768x354.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message-595xh.png 595w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/a><figcaption id=\"caption-attachment-43249\" class=\"wp-caption-text\"><em>EngageBay media<\/em><\/figcaption><\/figure>\n<p>In some cases, email deliverability isn\u2019t something you\u2019ve done but due to a soft-bounce error on the part of the recipient\u2019s server. You\u2019ll usually get an undeliverable email error.<\/p>\n<p>This error could mean that the email address can\u2019t be found. The server could be unavailable, down, or overloaded in other instances.<\/p>\n<p>See what <a href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#:~:text=Other%20frequent%20SMTP%20error%20codes%20you%20could%20find%20in%20a%20bounced%20email%20are%20as%20follows%3A\">SMTP error codes<\/a> you may find in a bounced email.<\/p>\n<p>It\u2019s worth trying to send an email again later to understand what might cause this issue. Temporary problems will be resolved within a few hours, but if the email address can\u2019t be found, that\u2019s a hard bounce.<\/p>\n<p>You should strongly consider removing that contact from your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email list<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spf-dkim-dmarc-email-deliverability\/\">Read also: SPF, DKIM, DMARC: Detailed Guide to Email Authentication Protocols<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>7. Mistyped email address<\/b><\/span><\/h3>\n<p>You should always double-check that you correctly type the email addresses you\u2019re trying to reach. If you mistype even a single letter or number, you could email someone outside your list or reach no one at all.<\/p>\n<p>This issue is a soft bounce but won\u2019t be rectified until you realize and fix your error.<\/p>\n<h3><span style=\"color: #993300;\"><b>8. Dead email address<\/b><\/span><\/h3>\n<p>Disabled, abandoned, or dead email addresses will bounce when contacting them. If all your emails bounce to a specific address after several weeks or months, you shouldn\u2019t keep that email address on your contact list. Removing dead email addresses can result in a visibly lower bounce rate.&nbsp;<\/p>\n<h3><span style=\"color: #993300;\"><b>9. Miscellaneous<\/b><\/span><\/h3>\n<p>What if you\u2019re not sure why your emails are bouncing? They fall into this category. However, it\u2019s worth investigating whether you can communicate with these contacts again later or if they\u2019re unreachable.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">Read also: How To Avoid Spam Filters For Better Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_the_Average_Bounce_Rate\"><\/span><span style=\"color: #339966;\"><b>What Is the Average Bounce Rate?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_43245\" aria-describedby=\"caption-attachment-43245\" style=\"width: 515px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia.jpg\"><img decoding=\"async\" class=\" wp-image-43245\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia.jpg\" alt=\"Bounced email rate\" width=\"515\" height=\"332\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia.jpg 885w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia-300x194.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia-768x496.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia-595xh.jpg 595w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/a><figcaption id=\"caption-attachment-43245\" class=\"wp-caption-text\"><em>Source:&nbsp;Statista<\/em><\/figcaption><\/figure>\n<p>Now that you understand bounce rates and what causes them, how many email bounces should you expect as you launch your campaign? Not many. You&#8217;re in the clear if your bounce rate is under two percent. This rate assumes two emails out of 100 will bounce, so it\u2019s a small margin of error.&nbsp;<\/p>\n<p>The average email bounce rate chart shown above clearly shows how frequency affects bounces.&nbsp;<\/p>\n<p>If your bounce rate exceeds two percent, monitor it and try to understand why it\u2019s skirting over the limit. You shouldn\u2019t worry yet, but you do want to stay cognizant.<\/p>\n<p>That also applies if your rate inches up to 5%. This is more alarming but still not terribly worrisome. It\u2019s only when your bounce rate healthily exceeds five percent that you must retool your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">email marketing campaign<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/isp-email-deliverability\/\">Read also: ISP and Email Deliverability: How To Hit The Inbox Always<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Calculate_Your_Bounce_Rates\"><\/span><span style=\"color: #339966;\"><b>How To Calculate Your Bounce Rates<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How do you calculate your email bounce rate? You don\u2019t always manually have to. If you review your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-kpis\/\">email campaign metrics<\/a>, some email marketing tools will tell you the bounce and email deliverability rates. However, knowing how to calculate the bounce rate metric yourself is always good, so let\u2019s review.<\/p>\n<p><b>Divide the total bounced emails by the total attempted emails and multiply it by 100.&nbsp;<\/b><\/p>\n<p>For example, your bounce rate is five percent if you send 1,000 emails and 50 of them bounce. It\u2019s not great, as we established, but it&#8217;s fixable.<\/p>\n<p>If you sent 1,000 emails and 500 bounced, your bounce rate is 50%, which is quite disturbing. You should continue reading to the next section, where we explain how to fix a bad bounce rate.<\/p>\n<p>And if you send 1,000 emails and only five of them bounce, your email bounce rate is 0.5 percent, which is astronomically good. There&#8217;s nothing you can learn from this article, then. Perhaps we can learn something from you \ud83d\ude04<\/p>\n<p>A 0% bounce rate is a pipedream!<\/p>\n<p>There are various tools to calculate bounce rates, including EngageBay, Google Analytics, Adobe Analytics, and more.&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">Read also: Avoiding the Spam Folder: An Intro to Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Ways_to_Improve_Your_Email_Bounce_Rate\"><\/span><span style=\"color: #339966;\"><b>14 Ways to Improve Your Email Bounce Rate<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is a high email bounce rate getting you down? Here are some strategies for reducing it.<\/p>\n<h3><span style=\"color: #993300;\"><b>1. Verify and authenticate the domain<\/b><\/span><\/h3>\n<p>Check your email service provider or ESP settings to confirm if you have an option for domain verification. This setting means staking your claim as a business manager of the domain. You should have greater privileges than you did before, including link editing.<\/p>\n<h3><span style=\"color: #993300;\"><b>2. Request your email subscribers to update their info<\/b><\/span><\/h3>\n<p>Periodically, send emails requesting your subscribers to share any contact update information with you. Make changes to your email list accordingly. A lot of people change their email addresses for whatever reason, and if you don&#8217;t get their new email address, you might end up with a <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">bad open rate<\/a>.<\/p>\n<p>These things can affect your email deliverability.<\/p>\n<h3><span style=\"color: #993300;\"><b>3. Prune your email list<\/b><\/span><\/h3>\n<p>Speaking of abandoned email addresses, you don\u2019t want them on your contact list long-term. Once it becomes clear that the user isn\u2019t coming back (i.e., all your emails bounce for weeks or months), keeping them on your list is a liability.<\/p>\n<p>Your ISP might perceive the email addresses as spam traps, and you could otherwise hurt your <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">sender reputation<\/a> by failing to remedy a high bounce rate.<\/p>\n<p>Besides those email addresses that bounce, you should also remove suspended and nonexistent emails from your list.<\/p>\n<h3><span style=\"color: #993300;\"><b>4. A\/B test your emails<\/b><\/span><\/h3>\n<p>Get into a habit of split-testing your emails before you send them to optimize engagement and increase your open and click-through rates. You can also control your bounce rate through <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">A\/B testing<\/a> by eliminating spammy practices.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/manage-email-bounce-codes\/\">Read also: Learn To Manage Email Bounce Codes In 10 Minutes<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>5. Use targeted opt-in forms<\/b><\/span><\/h3>\n<p>Personalize the subscription process with your business from the get-go by using highly <a href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\">targeted opt-in forms<\/a> on your website and landing pages. Everything from the verbiage to the lead magnet should resonate with the audience group you\u2019re trying to reach. Having visually stunning and targeted forms can attract more website visitors, improve user engagement, and result in a low website bounce rate.&nbsp;<\/p>\n<h3><span style=\"color: #993300;\"><b>6. Skip the free domains<\/b><\/span><\/h3>\n<p>Free domains such as Yahoo! or Gmail are convenient and perfectly suitable for sending personal correspondence. However, they\u2019re not as professional as your own domain. Small businesses and startups especially shouldn\u2019t be cutting corners here &#8212; it is best to invest in <a href=\"https:\/\/www.engagebay.com\/blog\/engagebay-included-in-best-email-marketing-tools-list-for-2023-by-tekpon\/\">good email marketing software<\/a>.<\/p>\n<p>You\u2019ll increase trust and legitimacy in your business and reduce instances of soft bounces because a third-party domain is down that you have no control over.<\/p>\n<h3><span style=\"color: #993300;\"><b>7. Use captchas for your opt-ins<\/b><\/span><\/h3>\n<p>Captchas are a great way to weed out bots and spammy users attempting to join your email list. Most consumers expect to verify their human status when signing up or logging into a new service, so the presence of your captcha shouldn\u2019t inconvenience your target audience.<\/p>\n<h3><span style=\"color: #993300;\"><b>8. Choose a quality ESP<\/b><\/span><\/h3>\n<p>Did you know your choice of email service provider or ESP goes a long way toward influencing your email deliverability and trustworthiness among your audience? EngageBay is a top-notch ESP for startups and small businesses with free and low-cost services.<\/p>\n<p>You can launch <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequences<\/a>, automate your campaigns, use email templates, add personalization, build custom emails with drag-and-drop features, segment your audience, score leads, and <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">track your campaigns with EngageBay<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/smtp-response-codes\/\">Read also: 29 Critical SMTP Response Codes And How To Fix Them<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>9. Never buy email lists<\/b><\/span><\/h3>\n<p>This tip has come up elsewhere in our email deliverability series but bears repeating. Buying subscribers is like opening Pandora\u2019s box. You can\u2019t say for certain what will come out, but it will likely not be good.<\/p>\n<p>You could purchase <a href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\">spam traps<\/a>, dead email addresses, and contact information for other bad characters who can hurt your sender reputation. Worse yet, your bounces will likely go up significantly.<\/p>\n<h3><span style=\"color: #993300;\"><b>10. Keep your emails consistent<\/b><\/span><\/h3>\n<p>When emailing your audience, the last thing you want is them asking, \u201cWho is this again, and why am I subscribed to their content?\u201d<\/p>\n<p>Maintain consistent communication with your customers by emailing regularly (but never spamming) so they expect your emails to come through and even begin looking forward to them.<\/p>\n<h3><span style=\"color: #993300;\"><b>11. Segment your audience<\/b><\/span><\/h3>\n<p>One of the easiest ways to avoid sending bulk emails to 10,000 people is to divide your list. The more <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segmented your audience groups<\/a>, the better, as they\u2019ll receive more personalized content that speaks to their needs and pain points.<\/p>\n<p>This will reduce the likelihood of your subscribers reporting your emails as spam.<\/p>\n<h3><span style=\"color: #993300;\"><b>12. Incorporate double opt-ins<\/b><\/span><\/h3>\n<p>Do you <a href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\">implement double opt-ins<\/a> when users subscribe to your email list? If not, it\u2019s time to begin.<\/p>\n<p>Requiring twice the work will prevent uncommitted spammers from joining and keep your list from becoming populated with bots.<\/p>\n<h3><span style=\"color: #993300;\"><b>13. Guard against spam words<\/b><\/span><\/h3>\n<figure id=\"attachment_47118\" aria-describedby=\"caption-attachment-47118\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/email-spam-trigger-words.png\"><img decoding=\"async\" class=\"wp-image-47118\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/email-spam-trigger-words.png\" alt=\"SPAM trigger words\" width=\"511\" height=\"295\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/email-spam-trigger-words.png 975w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/email-spam-trigger-words-300x173.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/email-spam-trigger-words-768x443.png 768w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/a><figcaption id=\"caption-attachment-47118\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<p>Are you guilty of using the following words? This is a comprehensive list of spam words that spam filters catch, courtesy of <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30684\/the-ultimate-list-of-email-spam-trigger-words.aspx\">HubSpot<\/a>:<\/p>\n<ul>\n<li>You have been selected<\/li>\n<li>Will not believe your eyes<\/li>\n<li>While supplies last<\/li>\n<li>What are you waiting for?<\/li>\n<li>We hate spam<\/li>\n<li>Web traffic<\/li>\n<li>Urgent<\/li>\n<li>Unsolicited<\/li>\n<li>Unsecured debt<\/li>\n<li>Unlimited<\/li>\n<li>Undisclosed<\/li>\n<li>This won\u2019t last<\/li>\n<li>This isn\u2019t spam<\/li>\n<li>This isn\u2019t junk<\/li>\n<li>This isn\u2019t a scam<\/li>\n<li>Take action<\/li>\n<li>Subject to<\/li>\n<li>Social Security number<\/li>\n<li>Sign up free<\/li>\n<li>Sent in compliance<\/li>\n<li>See for yourself<\/li>\n<li>Score<\/li>\n<li>Requires initial investment<\/li>\n<li>Reserves the right<\/li>\n<li>Refinance<\/li>\n<li>Rates<\/li>\n<li>Quotes<\/li>\n<li>Pre-approved\/pre-approval<\/li>\n<li>Password<\/li>\n<li>Offer<\/li>\n<li>Obligation<\/li>\n<li>Not spam<\/li>\n<li>Not junk<\/li>\n<li>No strings attached<\/li>\n<li>No questions asked<\/li>\n<li>No purchase necessary<\/li>\n<li>No investment<\/li>\n<li>No interest<\/li>\n<li>No hidden fees<\/li>\n<li>No hidden costs<\/li>\n<li>No gimmick<\/li>\n<li>No fees<\/li>\n<li>No credit check<\/li>\n<li>No cost<\/li>\n<li>New customers only<\/li>\n<li>Muti-level marketing<\/li>\n<li>Mortgage rates<\/li>\n<li>Message contains<\/li>\n<li>Mass email<\/li>\n<li>Marketing solution<\/li>\n<li>Loans<\/li>\n<li>Lifetime<\/li>\n<li>Join millions<\/li>\n<li>Investment<\/li>\n<li>Income<\/li>\n<li>In accordance with laws<\/li>\n<li>Important information regarding<\/li>\n<li>Hidden charges<\/li>\n<li>Get started now<\/li>\n<li>Fantastic<\/li>\n<li>Discount<\/li>\n<li>Dear friend<\/li>\n<li>Debt<\/li>\n<li>Deal<\/li>\n<li>Credit card offers<\/li>\n<li>Confidentiality<\/li>\n<li>Compare rates<\/li>\n<li>Claims<\/li>\n<li>Cheap<\/li>\n<li>Check or money order<\/li>\n<li>Certified<\/li>\n<li>Cash<\/li>\n<li>Cards accepted<\/li>\n<li>Cancel anytime<\/li>\n<li>Billing<\/li>\n<li>Beneficiary<\/li>\n<li>Bargain<\/li>\n<li>As seen on<\/li>\n<li>All new<\/li>\n<\/ul>\n<p>If so, that can explain why many of your emails bounce. Clean up your <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">email subject lines<\/a> and body content of the above verbiage and you\u2019ll befriend your ISP and deliver more of the emails you send.<\/p>\n<h3><span style=\"color: #993300;\"><b>14. Clean your email list regularly<\/b><\/span><\/h3>\n<p>It\u2019s not enough to clean your email list once. You must go through it regularly, at least twice yearly, and filter out inactive email addresses.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">Related article: How To Avoid Spam Filters For Better Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><span style=\"color: #339966;\"><b>Bottom Line<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can\u2019t repair your email deliverability without fully understanding how your email bounce rates impact it.<\/p>\n<p>Bounces can be hard (permanent) or soft (temporary) in nature and caused by innocuous mistakes like mistyping an email address to serious errors like getting blocked by an ISP or put in a spam filter.<\/p>\n<p>Aim for a low bounce rate of 2% or less. <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-a-b-testing\/\">A\/B test your email campaigns<\/a>, use double opt-ins, keep your email content relevant, prune your email list routinely, and use a trustworthy ESP (like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>).<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', 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[&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":46668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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