{"id":45982,"date":"2023-08-22T14:07:20","date_gmt":"2023-08-22T14:07:20","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=45982"},"modified":"2025-05-19T08:08:51","modified_gmt":"2025-05-19T08:08:51","slug":"ai-ecommerce-email-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ai-ecommerce-email-marketing\/","title":{"rendered":"How AI is Revolutionizing eCommerce Email Marketing"},"content":{"rendered":"<p>It seems like nary a discussion can occur without talk shifting to AI. It\u2019s become so pervasive already, and continuous advancements into the 2020s seem poised for AI to continue its rapid advancement.<\/p>\n<p>This also raises the question \u2013 is there a role for AI in eCommerce email marketing? Indeed there is. This article will explore the relationship between AI and email marketing in the context of eCommerce.<\/p>\n<p>We also share a list of AI tools to try if you\u2019re ready to harness AI for your eCommerce email marketing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ai-ecommerce-email-marketing\/#What_Is_AI_in_Email_Marketing\" >What Is AI in Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ai-ecommerce-email-marketing\/#The_Benefits_of_AI_in_eCommerce_Email_Marketing\" >The Benefits of AI in eCommerce Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ai-ecommerce-email-marketing\/#9_Ways_to_Use_AI_In_Your_eCommerce_Email_Marketing\" >9 Ways to Use AI In Your eCommerce Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ai-ecommerce-email-marketing\/#How_To_Use_AI_For_Your_eCommerce_Email_Marketing\" >How To Use AI For Your eCommerce Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ai-ecommerce-email-marketing\/#9_AI_Email_Marketing_Tools_to_Try\" >9 AI Email Marketing Tools to Try<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ai-ecommerce-email-marketing\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_AI_in_Email_Marketing\"><\/span><span style=\"color: #339966;\"><strong>What Is AI in Email Marketing?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s begin by demystifying this confounding concept. AI is short for artificial intelligence. While it used to conjure up images of Terminator-like creatures, we now know AI as a tool\u2014like an <a href=\"https:\/\/deepai.org\/machine-learning-model\/text2img\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">AI image generator<\/a>, that can render fun visuals for us or help with writing and research.<\/p>\n<p>AI in email marketing is like email automation, only it&#8217;s much more intuitive. An <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email tool or software<\/a> will have built-in AI components that can infer data, make recommendations, and do tasks for you in real-time.<\/p>\n<p>How is this possible, you ask? Well, every AI tool has different algorithms, but many use machine learning. This allows the AI to learn based on the information it receives and continually improve.<\/p>\n<p>For example, if you use AI to write <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">email subject lines<\/a> for you, the technology can learn the kinds of subject lines you prefer and eventually begin churning them out for you just the way you like them.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_AI_in_eCommerce_Email_Marketing\"><\/span><span style=\"color: #339966;\"><strong>The Benefits of AI in eCommerce Email Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have an <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-business-plan\/\">eCommerce business<\/a>, utilizing artificial intelligence in your email marketing can pay excellent dividends. Let\u2019s see how.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Helps you engage more effectively<\/strong><\/span><\/h3>\n<p>Engaging with your audience is critical, whether they\u2019re still in the lead stage, recently converted, or long-term customers. AI allows you to produce instantly engaging, interesting content your audience will want to open.<\/p>\n<p>You should especially consider AI if your open rates have sagged lately.<\/p>\n<h3><strong><span style=\"color: #993300;\">Saves you time<\/span><\/strong><\/h3>\n<p>It takes time to come up with the perfect subject line or opener for your email, too much time for some marketers. You can\u2019t sacrifice this part of email marketing, as it affects engagement, but you also can\u2019t afford to agonize over your emails for too long when you have so much else to do.<\/p>\n<p>AI allows you to write engaging email content and still stick to deadlines. Between an AI tool and email automation, you\u2019ll spend far less time crafting the perfect email and more time reaping the rewards.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/\">Read also: Crafting the Perfect Mobile-Friendly eCommerce Email Design: [Tips + Examples]<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Personalizes content<\/strong><\/span><\/h3>\n<p>Emails must be personalized to perform, but this is another task that can take up monumental amounts of time. AI can do the <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">personalization elements<\/a> for you so your emails have that tailored look and feel. Your audience will be none the wiser about it.<\/p>\n<h3><strong><span style=\"color: #993300;\">Saves money and resources<\/span><\/strong><\/h3>\n<p>AI can help you design your emails so you don\u2019t have to hire a team of graphical experts. You can <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-heatmap-analysis\/\">compare email content<\/a>, reducing your reliance on software. You won\u2019t need a copywriting specialist or an email consultant.<\/p>\n<p>You will save time by reducing resources and third parties involved in email marketing.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">Read also: eCommerce Email Marketing Simplified: 15 Examples + Tips<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Ways_to_Use_AI_In_Your_eCommerce_Email_Marketing\"><\/span><span style=\"color: #339966;\"><strong>9 Ways to Use AI In Your eCommerce Email Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are the major functions of email marketing that AI can help you with.<\/p>\n<h3><strong><span style=\"color: #993300;\">1. Write subject lines<\/span><\/strong><\/h3>\n<p>As mentioned, those pesky subject lines you struggle with will be a thing of the past. Give the AI the crux of the subject line, including keywords, and you\u2019ll receive several subject line variations.<\/p>\n<p>Don\u2019t like \u2018em? That\u2019s fine. AI won\u2019t take it personally. Just ask it to generate more and keep going until you find the subject line you love.<\/p>\n<p>Of course, feel free to tweak any of the AI\u2019s recommendations to better suit your audience, brand, and goals.<\/p>\n<h3><strong><span style=\"color: #993300;\">2. Design your emails<\/span><\/strong><\/h3>\n<p>How much time do you spend selecting <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">the perfect email template<\/a>? What if we told you that AI could do that for you instead? It can!<\/p>\n<p>AI can select template recommendations based on the <a href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/\">type of email<\/a> you\u2019re sending and the audience, adding one more layer of personalization to your email marketing campaigns.<\/p>\n<h3><strong><span style=\"color: #993300;\">3. Write your emails<\/span><\/strong><\/h3>\n<p>AI can produce email content for you copy, which should save you time.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-product-recommendation-emails\/\">Read also: eCommerce Product Recommendation Emails You\u2019ll Love<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">4. Send your emails<\/span><\/strong><\/h3>\n<p>You likely rely on <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">email automation software<\/a> to schedule and deliver your messages, but AI can do it too. These tools are so intuitive that AI can even recommend the best days and times to send your messages based on your audience and email performance.<\/p>\n<h3><strong><span style=\"color: #993300;\">5. Split-test your emails<\/span><\/strong><\/h3>\n<p>Should your emails have more of what\u2019s in Column A or Column B? Split-testing is a necessary part of launching a successful email campaign, but it can take forever. Not with AI.<\/p>\n<p>It can speedily determine which elements will drive the most engagement so you can get that email sent.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ai-lead-generation-tools\/\">Read also:&nbsp;11 AI Lead Generation Tools in 2024 to Acquire Leads 10X Faster<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">6. Segment your audience<\/span><\/strong><\/h3>\n<p>The success of your email campaign hinges on <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-behavioral-targeting\/\">targeting the right audience<\/a>. AI can segment your audience into as many groups as required according to your selected criteria, including demographics, geographics, psychographics, or a combination.<\/p>\n<h3><strong><span style=\"color: #993300;\">7. Recommend the right products<\/span><\/strong><\/h3>\n<p>What products would interest your audience? You must always have the answer to this question to target them at precisely the right moment. <span style=\"font-size: 16px;\">AI can assist you in reviewing a customer\u2019s purchasing history and other data to recommend the right product to make their life easier and better.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">8. Prune your email list<\/span><\/strong><\/h3>\n<p>In our intro to email deliverability, we wrote about how having dead, deactivated, and spam email addresses in your contact list can hurt your credibility and potentially limit the emails you can send.<\/p>\n<p>AI can make quick work of deadheading your email list so only the most engaged, active audience members remain.<\/p>\n<h3><strong><span style=\"color: #993300;\">9. Retarget your audience<\/span><\/strong><\/h3>\n<p>Did you miss a first shot at your customers or leads and want to take a second crack? AI can help you write a <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/\">personalized retargeting email<\/a> campaign with tailored product and service recommendations that your audience cannot resist.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">Read also: 5 eCommerce Email Personalization Strategies [+ Examples]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Use_AI_For_Your_eCommerce_Email_Marketing\"><\/span><span style=\"color: #339966;\"><strong>How To Use AI For Your eCommerce Email Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you interested in exploring the vast world of AI eCommerce email marketing? Here are the steps to follow to implement AI into your next campaign.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 1 \u2013 Determine your goals<\/span><\/strong><\/h3>\n<p>What are your email marketing goals? How can AI help? Answering these questions will ensure you select <a href=\"https:\/\/www.engagebay.com\/blog\/ai-tools-for-small-businesses\/\">AI tools<\/a> that can guide you in the outcomes you seek, helping you save time and money right out of the gate.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 2 \u2013 Find the right AI tool<\/span><\/strong><\/h3>\n<p>Next, you can compare options to find the ideal email AI tool. We\u2019ll recommend some of our favorites in the next section, so make sure you don\u2019t miss it.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 3 \u2013 Use AI to improve your email campaign<\/span><\/strong><\/h3>\n<p>Now comes the fun part, implementing AI into your email marketing campaigns. You\u2019ll recall that AI utilizes machine learning, so don\u2019t feel frustrated if it\u2019s not everything you envisioned immediately. It will reach that point.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 4 \u2013 Monitor the results sharply<\/span><\/strong><\/h3>\n<p>As you begin using AI in your emails, <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-kpis\/\">track performance<\/a>. Do more customers and leads open your emails? What does the click-through rate look like? What about the bounce rate?<\/p>\n<p>AI might not immediately improve email performance, but your campaigns should be more bountiful, given the time.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Step 5 \u2013 Tweak the AI for better results<\/strong><\/span><\/h3>\n<p>However, that may require some tweaks and changes before you get there. Feel free to adjust the AI\u2019s extensiveness in your email marketing campaigns or make other changes so the technology suits you and your campaign.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ai-copywriting-tools\/\">Read also:&nbsp;12 Best AI Copywriting Tools in 2024 to Save You Hours Everyday<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_AI_Email_Marketing_Tools_to_Try\"><\/span><span style=\"color: #339966;\"><strong>9 AI Email Marketing Tools to Try<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s time to take your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/\">eCommerce email marketing<\/a> to the next level with artificial intelligence. Here are 9 tools that will help you do that.<\/p>\n<h3><span style=\"color: #993300;\"><strong>1. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/www.theseventhsense.com\/\"><strong>Seventh Sense<\/strong><\/a><\/span><\/h3>\n<p><img decoding=\"async\" class=\"r48jcc pT0Scc iPVvYb aligncenter\" src=\"https:\/\/www.theseventhsense.com\/hubfs\/Imagine_Seventh-Sense_HubSpot.jpg\" alt=\"Seventh Sense\" width=\"489\" height=\"275\" aria-hidden=\"false\"><\/p>\n<p>The HubSpot and Marketo tool Seventh Sense was built to maximize engagement and email performance without ditching the software you\u2019re already using.<\/p>\n<p>Two of the three HubSpot tools are free, including automated <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-a-b-testing\/\">A\/B testing<\/a> and an email deliverability tool. The latter determines why your emails get sent to the spam filter through an audit.<\/p>\n<p>Next, the deliverability tool will assess your results, comparing them against other providers. Seventh Sense can also recommend action steps to improve deliverability.<\/p>\n<p>The Business plan for HubSpot costs $64 per user per month with 5,000 contacts. The Enterprise plan has custom pricing and 150,000 contacts.<\/p>\n<p>The Business plan for Marketo is $360 per month and includes 50,000 leads. The Enterprise plan has custom annual pricing and 300,000 leads.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/\">Read also: What is an AI Email Writer? 8 of the Best AI Email Writers<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. <\/strong><strong>Mailchimp<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/mailchimp.com\/announcing-email-content-generator\/?wvideo=zjnw3z9oju\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/5d1f2d61bc5b5539af7fe8d30e9bb5cb.jpg?image_play_button_size=2x&amp;image_crop_resized=960x540&amp;image_play_button=1&amp;image_play_button_color=007c89e0\" width=\"400\" height=\"225\"><\/a><\/p>\n<p>Mailchimp is known for its email marketing simplicity, so it\u2019s unsurprising the company has <a href=\"https:\/\/mailchimp.com\/announcing-email-content-generator\/\">unveiled an AI tool called Email Content Generator<\/a>.<\/p>\n<p>Combining more than 20 AI tools in one, the Email Content Generator can determine marketing intent and tone, customize the content according to your brand, <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">personalize your emails<\/a>, test variants, and write copy.<\/p>\n<p>When Email Content Generator produces an email you like, simply drag and drop it right into your existing campaign and use it as is. You can also tweak the email messaging.<\/p>\n<p>Mailchimp has four plans to choose from, with pricing for 500 contacts: Free for $0 per month, Essentials for $13 a month, Standard for $20 a month, and Premium for $350 a month. You can try the Essentials and Standard plans for free for 30 days before you buy.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ai-tools-for-business\/\">Read also: The Best AI Tools for Business to Boost Efficiency<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/www.brevo.com\/\"><strong>Brevo<\/strong><\/a><\/span><\/h3>\n<p>Brevo, the new name for Sendinblue, uses artificial intelligence in the form of its Brevo AI assistant. The smart algorithms that power this assistant allow the AI to generate email content to tap into your audience\u2019s emotions, including excitement, urgency, or curiosity.<\/p>\n<p>The Brevo AI assistant can also produce email subject lines, split-test your emails, and add personalization.<\/p>\n<p>Brevo offers a Free marketing plan for $0 per month, a Starter plan for $25 per month, a Business plan for $65 a month, and BrevoPlus with custom pricing. These plans include unlimited contacts, even the Free plan.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-software\/\">Read also: 5 ECommerce Email Marketing Software To Help You Sell More<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/www.hubspot.com\/artificial-intelligence\"><strong>HubSpot AI Tools<\/strong><\/a><\/span><\/h3>\n<p>HubSpot has gotten smarter with the introduction of HubSpot AI Tools. Some tools are still in public beta as of this writing but they can begin assisting your campaigns even now.<\/p>\n<p>The content assistant relies on OpenAI GPT to write copy, recommend blog posts, build CTAs, write social media posts, and draft emails, including prospecting and marketing emails.<\/p>\n<p>HubSpot AI Tools also include ChatSpot, a chat-based AI tool for following up, managing leads, requesting status updates, <a href=\"https:\/\/www.engagebay.com\/blog\/sales-forecasting-strategies\/\">forecasting sales<\/a>, reporting data, and prospecting.<\/p>\n<p>Further, HubSpot AI tools can aid in areas like adaptive testing, SEO, call transcription and recording, email data capture, and data cleansing. Some of these tools are free!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ai-in-email-marketing\/\">Read also: How to Implement AI in Email Marketing (2024)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/unspam.email\/\"><strong>Unspam.email<\/strong><\/a><\/span><\/h3>\n<figure style=\"width: 643px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/appsumo2-cdn.appsumo.com\/media\/selfsubmissions\/images\/6ac60ef4-e6c7-4372-bc5d-6c7360cd332b.png\"><img decoding=\"async\" class=\"r48jcc pT0Scc iPVvYb\" src=\"https:\/\/appsumo2-cdn.appsumo.com\/media\/selfsubmissions\/images\/6ac60ef4-e6c7-4372-bc5d-6c7360cd332b.png\" alt=\"AI tool for email marketing\" width=\"643\" height=\"362\" aria-hidden=\"false\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/appsumo.com\/products\/marketplace-unspamemail\/\">AppSumo<\/a><\/em><\/figcaption><\/figure>\n<p>Speaking of free, next, we\u2019ve got Unspam.email. This no-cost tool is part deliverability tester, part spam checker. You need an account to get started, but once you register, you can actively begin improving your sender reputation.<\/p>\n<p>Unspam.email checks if your domain, IP, and email address are on blacklists. It will also perform accessibility checks, preview your emails, and use AI prediction heatmaps to help you successfully ramp up your email marketing campaigns.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ai-seo-tools\/\">Read also: 5 Popular AI SEO Tools to Help You Scale Your Efforts<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>6. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/www.drift.com\/\"><strong>Drift<\/strong><\/a><\/span><\/h3>\n<p>As Drift says, \u201ceverything starts with a conversation.\u201d It\u2019s easier to have that conversation with the tool\u2019s conversational AI platform that links video, email, and chat under one roof.<\/p>\n<p>Prioritizing personalization, Drift promises to increase your website traffic, <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\">build your sales pipeline<\/a>, and boost productivity. The Premium plan starts at $2,500 per month, while the Advanced and Enterprise plans feature custom pricing. <strong>&nbsp;<\/strong><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-post-purchase-emails\/\">Read also: The Art of eCommerce Post-Purchase Emails [A Guide]<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>7. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/zetaglobal.com\/\"><strong>Zeta Global<\/strong><\/a><\/span><\/h3>\n<p>The marketing intelligence platform Zeta Global features Zeta Agile Intelligence for scaling up your business operations and enhancing the speed with which you complete tasks.<\/p>\n<p>Zeta Agile Intelligence will provide valuable insights, curated data, and real-time information to increase revenue and conversions. Predictive analytics help you understand how your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">email marketing campaigns<\/a> will perform before you launch them.<\/p>\n<p>You can try a free trial of Zeta Global, but no pricing information is available.<\/p>\n<h3><span style=\"color: #993300;\"><strong>8. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/customer.io\/\"><strong>Customer.io<\/strong><\/a><\/span><\/h3>\n<figure style=\"width: 734px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"r48jcc pT0Scc iPVvYb\" src=\"https:\/\/gdm-catalog-fmapi-prod.imgix.net\/ProductScreenshot\/3c9f06b9-6ce8-4b87-be46-6815ef397d2b.png\" alt=\"Customer.io \" width=\"734\" height=\"392\" aria-hidden=\"false\"><figcaption class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/www.softwareadvice.com\/email-marketing\/customer-io-profile\/\">Software Advice<\/a><\/em><\/figcaption><\/figure>\n<p>An omnichannel marketing platform for SMS, push, and email marketing campaigns, Customer.io has easy-to-use workflows for A\/B testing, automating, and deploying your campaigns.<\/p>\n<p>Pricing varies by contact, but you\u2019ll pay $100 per month for the Essentials plan, $1,000 per month for the Premium plan, and custom pricing for the Enterprise plan for up to 15,000 customers.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ai-marketing-tools\/\">Read also: AI Marketing Tools to Get Ahead of Your Competitors<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>9. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/phrasee.co\/\"><strong>Phrasee<\/strong><\/a><\/span><\/h3>\n<p>The AI content platform Phrasee should be on your list as you explore AI eCommerce email marketing solutions. It features a Content Engine that exceeds what large language models traditionally do, thanks to brand controls and performance predictions.<\/p>\n<p>You\u2019ll produce email (and other) content that achieves your brand voice and sounds natural. You can also rely on Phrasee to write blogs, product descriptions, CTAs, headlines, subject lines, social media posts, product features, and more.<\/p>\n<p>The Starter plan costs $500 a month, and the Enterprise plan features custom pricing.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-utm-parameters\/\">Read also: eCommerce Email Marketing UTM Parameters [101]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><span style=\"color: #339966;\">Bottom Line<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI in eCommerce email marketing is the future. You can rely on AI to <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segment your audience<\/a>, write catchy subject lines, produce copy, A\/B test your emails, and schedule when they\u2019re sent.<\/p>\n<p>Tools like Phrasee, HubSpot, and Drift are leading the way, so make sure you try them out.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It seems like nary a discussion can occur without talk shifting to AI. 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