{"id":46001,"date":"2023-08-28T13:52:17","date_gmt":"2023-08-28T13:52:17","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=46001"},"modified":"2024-09-03T07:36:21","modified_gmt":"2024-09-03T07:36:21","slug":"ip-warming-email-deliverability","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ip-warming-email-deliverability\/","title":{"rendered":"IP Warming and Email Deliverability: Here\u2019s What To Know"},"content":{"rendered":"<p>You\u2019re familiar with warming up before exercising or warming up your leftovers for today\u2019s lunch, but what about warming up your IP address?<\/p>\n<p>An IP warmup is an ideal way to protect your sender and domain reputation. This little guide article will explain what IP warming entails, when and why you need it, the recommended email volumes for IP warming, and some other best practices.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ip-warming-email-deliverability\/#Understanding_IP_Warming_and_Its_Role_in_Email_Deliverability\" >Understanding IP Warming and Its Role in Email Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ip-warming-email-deliverability\/#How_Do_You_Know_If_You_Need_IP_Warming\" >How Do You Know If You Need IP Warming?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ip-warming-email-deliverability\/#The_Benefits_of_IP_Warming_for_Email_Deliverability\" >The Benefits of IP Warming for Email Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ip-warming-email-deliverability\/#How_To_Win_at_IP_Warming\" >How To Win at IP Warming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ip-warming-email-deliverability\/#Building_an_IP_Warmup_Schedule\" >Building an IP Warmup Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ip-warming-email-deliverability\/#Best_Practices_for_IP_Warming\" >Best Practices for IP Warming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ip-warming-email-deliverability\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Understanding_IP_Warming_and_Its_Role_in_Email_Deliverability\"><\/span><span style=\"color: #339966;\"><b>Understanding IP Warming and Its Role in Email Deliverability<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 381px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/media2.giphy.com\/media\/f0tufxEr372ZLuA07V\/giphy.gif?cid=ecf05e478x8h2mioheso907y6zto7gioh50qu780969r8qu9&amp;ep=v1_gifs_search&amp;rid=giphy.gif&amp;ct=g\" alt=\"\" width=\"381\" height=\"289\"><figcaption class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/giphy.com\/gifs\/email-aol-youve-got-mail-f0tufxEr372ZLuA07V\">Giphy<\/a><\/em><\/figcaption><\/figure>\n<p>IP warming can be defined as limiting the volume of emails sent out from a dedicated IP address and increasing the limits gradually. This helps in building trust for the dedicated IP address, and prevents it from being marked as a spam suspect.<\/p>\n<p>Let\u2019s recap some points from our <a href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">email deliverability series<\/a> so far. An internet service provider (ISP) determines which emails get delivered and which don\u2019t among its network. One of an <a href=\"https:\/\/www.engagebay.com\/blog\/isp-email-deliverability\/\">ISP\u2019s red flags<\/a> is bulk email sending.<\/p>\n<p>It looks spammy and suspicious to suddenly email 10,000 people at once. It\u2019s also usually indicative of a lack of audience segmentation.<\/p>\n<p>However, all businesses must send large volumes of emails eventually, especially as your audience begins to grow. You might still have big audience groups even after segmenting.<\/p>\n<p>This is where warming up your IP address comes into play.<\/p>\n<p>If you want to eventually send 1,000 emails as part of a large-scale campaign, you shouldn\u2019t send all 1,000 at once. Instead, gradually increase your email sending from 100 to 300 one day, then 300 to 500, 500 to 700, and 700 to 1,000.<\/p>\n<p>But what about the ISP email-send limit? That limit is flexible.<\/p>\n<p>If an ISP sees you consistently sending the same number of emails, they\u2019ll allow you more. It\u2019s when you go from sending 200 per day to 1,000 that 800 of your emails get blocked by your ISP.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Want to improve your email deliverability? Check out our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to enhance your email campaigns effortlessly.<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Know_If_You_Need_IP_Warming\"><\/span><span style=\"color: #339966;\"><b>How Do You Know If You Need IP Warming?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Does your IP need a warmup? Here are some indicators.<\/p>\n<h3><span style=\"color: #993300;\"><b>You use one domain and IP<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\">Test your email deliverability<\/a> before deciding to warm your IP if you use the same domain and IP. If your <a href=\"https:\/\/www.engagebay.com\/blog\/domain-reputation\/\">domain reputation<\/a> is down the tubes and your ISP refuses to send your messages, you should strictly adhere to the IP warming process.<\/p>\n<h3><span style=\"color: #993300;\"><b>You created a subdomain<\/b><\/span><\/h3>\n<p>Did you just make a new subdomain? Is this separate from your main domain? Even if you have a warm main domain, that doesn\u2019t translate to a warm subdomain.<\/p>\n<p>Your subdomain has no reputation yet, good or bad, so your ISP will likely limit how many emails you can send. Warming your IP is best in this scenario.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/\">Read also: Top Tools &amp; Strategies To Improve Email Deliverability Rates<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>You added a dedicated IP to a domain<\/b><\/span><\/h3>\n<p>Have you not used a dedicated IP for your domain before now? ISPs rely on your domain to make judgment calls about email sender safety, so switching your IP, even to a dedicated and secure option, does require you to warm it up.<\/p>\n<p>Yes, that\u2019s even though your domain hasn\u2019t changed. You must still create a warm-up plan even if your domain has a trusted reputation because of the IP change.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spf-dkim-dmarc-email-deliverability\/\">Read also: SPF, DKIM, DMARC: Detailed Guide to Email Authentication Protocols<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>You have a new domain but the same IP<\/b><\/span><\/h3>\n<p>What if you changed your domain address but left the IP alone? Although your audience might recognize your new domain, your ISP doesn\u2019t. Like when you make a subdomain, the new domain has no reputation yet.<\/p>\n<p>Establish good email-sending practices by warming your IP before you go full throttle with your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">email marketing campaign<\/a>.<\/p>\n<h3><span style=\"color: #993300;\"><b>You have a new IP address and a new domain<\/b><\/span><\/h3>\n<p>You can also expect that you must warm up your IP if you change your domain name and IP address. This is also the case for new websites going online.<\/p>\n<p>In both instances, ISPs don\u2019t know you, and will monitor you carefully. Build your reputation on a surefooted foundation.<\/p>\n<h3><span style=\"color: #993300;\"><b>You\u2019re sharing an IP address<\/b><\/span><\/h3>\n<p>Another instance that calls for warming an IP is sharing an IP address.<\/p>\n<p>However, check the reputation and warming status of the IP before you go through the trouble of warming it yourself. If a shared IP is previously warm, you don\u2019t have to warm it even if you\u2019re new. An ISP will perceive that IP is warm even with new additions.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">Read also: Unlocking The Secrets Of Sender Reputation: Your Key To Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_IP_Warming_for_Email_Deliverability\"><\/span><span style=\"color: #339966;\"><b>The Benefits of IP Warming for Email Deliverability<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why should you go through the time and trouble of IP warming? Here are some benefits of preparing your campaigns in advance.<\/p>\n<h3><span style=\"color: #993300;\"><b>Reduces wastage of marketing dollars<\/b><\/span><\/h3>\n<p>Sending emails might be cost-effective, but campaigns aren&#8217;t free. Without first warming up your IP, the emails you send will not reach most recipients. This wastes the money you put forth for your campaign.<\/p>\n<p>That\u2019s even more damaging for startups and small businesses with limited capital to spend. You need your marketing campaigns to be home runs and can&#8217;t afford to make costly mistakes like this.<\/p>\n<h3><span style=\"color: #993300;\"><b>Improves your sender reputation<\/b><\/span><\/h3>\n<p>ISPs look at your sender reputation to determine your email deliverability. Your reputation is comprised of the inclusion or absence of spammy email practices. IP warming tells your ISP you\u2019re a reputable sender.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your email campaigns with our free, <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that ensure higher engagement and conversion rates.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sunsetting-policy-email-deliverability\/\">Read also: Email Sunsetting Policy 101 For Beginners<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Win_at_IP_Warming\"><\/span><span style=\"color: #339966;\"><b>How To Win at IP Warming<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you see the importance of IP warming, how do you do it? Let&#8217;s review.<\/p>\n<h3><span style=\"color: #993300;\"><b>Have at least 30 days of emails<\/b><\/span><\/h3>\n<p>Is this planned email campaign a large-scale one or small scale? Since reputational systems often hold onto IP data for a month at most, you shouldn\u2019t launch a campaign if you know you won\u2019t send emails for at least 30 days.<\/p>\n<p>If you wait that long or longer, you\u2019ll lose all your email IP warmup progress and have to start from scratch next time.<\/p>\n<h3><span style=\"color: #993300;\"><b>Start one segment at a time with internal emails<\/b><\/span><\/h3>\n<p>How do you warm up your IP? One email segment at a time.<\/p>\n<p>Personal emails and other internal addresses are best to start with, as they\u2019re safer and less likely to be marked as spam. Emailing internal email addresses may elicit replies, which will help you build your sender reputation.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailer-daemon\/\">Read also: Understanding Mailer Daemon: How to Manage Bounce-Back Emails<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>Send emails to engaged subscribers first<\/b><\/span><\/h3>\n<p>Do you have to email everyone within a segment? Not necessarily. Divide the audience members within your segment based on who\u2019s the most and least engaged, then begin with the most engaged users.<\/p>\n<p>As a second priority, target the users who have recently joined your <a href=\"https:\/\/www.engagebay.com\/blog\/grow-email-list\/\">email list<\/a> and are engaged but haven\u2019t been nurtured much.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/\">Read also: How to Set Up DMARC: Safeguard Your Business from Phishing<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>Start with a welcome email<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">Welcome emails<\/a> are a great way to grab the attention of the latter audience segment and determine their level of engagement. These emails also have a good open and click-through rate and are a smart opportunity for the recipient to set permissions.<\/p>\n<h3><span style=\"color: #993300;\"><b>Monitor the engagement closely<\/b><\/span><\/h3>\n<p>As you increase your email sending, watch how engaged your recipients are. Those who aren\u2019t opening or clicking through your emails should be removed, as should any inactive addresses. An ISP can perceive them as spam traps.<\/p>\n<p>What if you\u2019re not receiving as many email opens as you hoped? Don\u2019t ramp up the volume of your emails immediately. Instead, double the warmup time. For example, wait 60 days instead of 30 if that was your previous target.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">Read also: Avoiding the Spam Folder: An Intro to Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_an_IP_Warmup_Schedule\"><\/span><span style=\"color: #339966;\"><b>Building an IP Warmup Schedule<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IP warming is a gradual process, but precisely how gradual?<\/p>\n<p>The perfect schedule for warming your IP address doesn\u2019t exist. It varies so much based on factors like your domain distribution, the type of content you send, your reputation, the rate of engagement, how many spam reports you\u2019ve received, and the age of your list.<\/p>\n<p>Here is a chart of how many emails you might send.<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\" width=\"312\"><strong>Day<\/strong><\/td>\n<td style=\"text-align: center;\" width=\"312\"><strong>Daily Email Volume<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"312\">1<\/td>\n<td width=\"312\">200<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">2<\/td>\n<td width=\"312\">500<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">3<\/td>\n<td width=\"312\">1,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">4<\/td>\n<td width=\"312\">2,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">5<\/td>\n<td width=\"312\">5,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">6<\/td>\n<td width=\"312\">10,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">7<\/td>\n<td width=\"312\">20,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">8<\/td>\n<td width=\"312\">40,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">9<\/td>\n<td width=\"312\">100,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">10<\/td>\n<td width=\"312\">250,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">11<\/td>\n<td width=\"312\">500,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">12<\/td>\n<td width=\"312\">1,000,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">13<\/td>\n<td width=\"312\">2,000,000<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">14<\/td>\n<td width=\"312\">5,000,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Would you prefer to go smaller-scale or want to see how warming an IP extends over a month? Follow this list.<\/p>\n<ul>\n<li>Days 1 through 3 \u2013 500 emails<\/li>\n<li>Days 4 through 5 \u2013 1,000 emails<\/li>\n<li>Day 6 \u2013 1,500 emails<\/li>\n<li>Day 7 \u2013 2,500 emails<\/li>\n<li>Day 8 \u2013 4,000 emails<\/li>\n<li>Day 9 \u2013 7,000 emails<\/li>\n<li>Day 10 \u2013 12,000 emails<\/li>\n<li>Day 11 \u2013 18,000 emails<\/li>\n<li>Day 12 \u2013 30,000 emails<\/li>\n<li>Day 13 \u2013 50,000 emails<\/li>\n<li>Day 14 \u2013 80,000 emails<\/li>\n<li>Day 15 \u2013 100,000 emails<\/li>\n<li>Day 16 \u2013 120,000 emails<\/li>\n<li>Day 17 \u2013 140,000 emails<\/li>\n<li>Day 18 \u2013 160,000 emails<\/li>\n<li>Day 19 \u2013 200,000 emails<\/li>\n<li>Day 21 \u2013 400,000 emails<\/li>\n<li>Day 22 \u2013 500,000 emails<\/li>\n<li>Day 23 \u2013 700,000 emails<\/li>\n<li>Day 24 \u2013 850,000 emails<\/li>\n<li>Day 25 \u2013 1,000,000 emails<\/li>\n<li>Day 26 \u2013 1,200,000 emails<\/li>\n<li>Day 27 \u2013 1,400,000 emails<\/li>\n<li>Day 28 \u2013 1,500,000 emails<\/li>\n<li>Day 29 \u2013 1,700,000 emails<\/li>\n<li>Day 30 \u2013 1,800,000 emails<\/li>\n<li>Day 31 \u2013 2,000,000 emails<\/li>\n<\/ul>\n<p>These charts are for illustrative purposes only and are not necessarily indicative of how many emails your small business or startup should send.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/isp-email-deliverability\/\">Read also: ISP and Email Deliverability: How To Hit The Inbox Always<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_IP_Warming\"><\/span><span style=\"color: #339966;\"><b>Best Practices for IP Warming<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you begin warming your IP, these best practices will ensure your reputation and sender limit go up.<\/p>\n<h3><span style=\"color: #993300;\"><b>Indicate email send frequency<\/b><\/span><\/h3>\n<p>People like to know how often they can expect emails from you, so let them know somewhere in your welcome email or subsequent message.<\/p>\n<p>Telling your audience how often you\u2019ll email reduces the likelihood of your <a href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">emails going to the spam filter<\/a> for messaging too often.<\/p>\n<p>You don\u2019t have to leave your email send limit set in stone, but if you say you won\u2019t send 10 emails a day, you shouldn\u2019t unless in extraordinary circumstances.<\/p>\n<p>You should also allow your subscribers to opt into or out of email frequencies and types of emails received through their settings.<\/p>\n<h3><span style=\"color: #993300;\"><b>Keep your email list current<\/b><\/span><\/h3>\n<p>Watch how engaged your audience segments are when you send emails. Re-engage with the subscribers you\u2019re losing, sending them specialized <a href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">drip emails<\/a> to win back their business.<\/p>\n<p>However, know when to call a spade a spade. If some of your audience isn\u2019t engaging with your content, cut them from your list.<\/p>\n<h3><span style=\"color: #993300;\"><b>Make your subject lines clear and straightforward<\/b><\/span><\/h3>\n<p>Everyone wants a healthy open rate, but when you use dishonest tactics to get it, it doesn\u2019t feel good or shouldn\u2019t. Worse yet, you can hurt your sender reputation with these kinds of shady email practices.<\/p>\n<p>Keep your <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">email subject lines<\/a> straightforward, honest, and simple. Short is best here, such as \u201cThanks for subscribing to [brand name.]\u201d<\/p>\n<p>Sure, it\u2019s not the most creative and engaging subject line, but right this moment, it doesn\u2019t have to be. It\u2019s all about generating and building trust, so leave the salesy, spammy words out of your subject lines now and in the future.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/complaint-rates-email-deliverability\/\">Read also: The Impact Of Spam Complaint Rates On Email Deliverability (And How To Fix It)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>Use a different IP address for transactional emails<\/b><\/span><\/h3>\n<p>There are welcome emails, transactional emails, and marketing emails. Avoid using the same IP address for all emails your business sends out.<\/p>\n<p>To steer clear of trouble, <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-transactional-email-optimization\/\">send transactional emails from a dedicated IP address<\/a>, and never use that one to send your marketing emails.<\/p>\n<h3><span style=\"color: #993300;\"><b>Send emails from an email address your audience knows<\/b><\/span><\/h3>\n<p>Your company likely has many email addresses you use for internal and external affairs. However, your audience should always receive correspondence from one dedicated email address.<\/p>\n<p>This will help your audience know who\u2019s sending the email, which will inspire trust and prevent them from prematurely reporting your messages as spam.<\/p>\n<h3><span style=\"color: #993300;\"><b>Save your email data<\/b><\/span><\/h3>\n<p>You always have something to learn from, even as you improve at <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>. Save all your email campaign data and comb through it. You can glean information like the types of emails your audience is most responsive to, the days and times they open the most emails, the email frequency they prefer, and more.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-laws-and-regulations\/\">Read also: Emailing with Ease: How to Comply with Email Laws and Win Customers<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>Don\u2019t rotate IP addresses<\/b><\/span><\/h3>\n<p>There\u2019s no need for your small business to have more IPs than necessary. Even as you grow, you shouldn\u2019t have several dozen IPs. You simply don\u2019t need that many.<\/p>\n<p>You can also fall victim to snowshoeing when companies try to get around ISPs by using several IPs to mass-email their audiences.<\/p>\n<p>ISPs catch on sooner than later, and once they do, they\u2019ll block all the snowshoeing IPs.<\/p>\n<h3><span style=\"color: #993300;\"><b>Be patient. Slow and steady wins the race<\/b><\/span><\/h3>\n<p>You wanted to increase your email send rate two days ago, but that\u2019s not how it works. As the consequences of snowshoeing prove, cutting corners does nothing but get you banned by your ISP. Then you\u2019ll have bigger problems.<\/p>\n<p>You must have the foresight to IP-warm your email campaign. You also need patience. It can take weeks and sometimes a month or longer to reach the email send limit you want.<\/p>\n<p>No matter how long, one thing is for certain. Rushing the process will cause your ISP to lose trust in you.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">Read also: How To Avoid Spam Filters For Better Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><span style=\"color: #339966;\"><b>Bottom Line<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IP warming is gradually building up the number of emails your ISP permits you to send. It\u2019s a crucial practice to protect your sender reputation while allowing you to engage in large-scale campaigns.<\/p>\n<p>Whether yours is a brand-new IP or you have a domain reputation you need to repair, don\u2019t try to find shortcuts to warming your IP. You must be patient, give the process the required time, and allow it to play out.<\/p>\n<p><em><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 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data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re familiar with warming up before exercising or warming up your leftovers for today\u2019s lunch, but what about warming up [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":46618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[271,8711],"class_list":["post-46001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-deliverability","tag-ip-warming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IP Warming and Email Deliverability: Here\u2019s What To Know<\/title>\n<meta name=\"description\" content=\"IP warming can be defined as limiting the volume of emails sent out from a dedicated IP address and increasing the limits gradually.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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