{"id":46179,"date":"2023-08-24T13:46:37","date_gmt":"2023-08-24T13:46:37","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=46179"},"modified":"2025-08-04T14:14:51","modified_gmt":"2025-08-04T14:14:51","slug":"instagram-features-for-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/instagram-features-for-marketing\/","title":{"rendered":"2025 Guide to Instagram Features for Marketing Magic"},"content":{"rendered":"<p>Instagram has evolved from a picture-sharing platform to a fine marketing tool that reaches <a href=\"https:\/\/www.lightstalking.com\/instagram-statistics\/#:~:text=Daily%20Active%20Users,-Instagram%20has%20over&amp;text=With%20the%20introduction%20of%20stories,billion%20people%20use%20Instagram%20daily.\">1.4 billion users<\/a> every day. With TikTok (a Gen Z favorite) still gaining ground, Instagram features are constantly getting upgrades to impress and win back young users. Among them are many cool features for marketing a business as well.<\/p>\n<p>We know it is hard to keep up with the ever-evolving social media trends and the constant rolling out of new <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-tools\/\">marketing tools<\/a> and features.<\/p>\n<p>That is why, to make life easier for business owners and marketers alike, we have compiled in this blog post the best Instagram features for marketing. Some of them are the latest, fresh-out-of-the-oven features, while others are old but gold.<\/p>\n<p>Let us dive right in!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/instagram-features-for-marketing\/#Awesome_Instagram_Features_for_Marketing_in_2025\" >Awesome Instagram Features for Marketing in 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/instagram-features-for-marketing\/#Wrap_Up_Great_Instagram_Features_Great_Content\" >Wrap Up: Great Instagram Features = Great Content<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Awesome_Instagram_Features_for_Marketing_in_2025\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Awesome Instagram Features for Marketing in 2025<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram is ever-evolving, with new features introduced very often. This social media giant has been on top of its game with tools that boost app usage, and that&#8217;s always a good thing for businesses that use Instagram for marketing.<\/p>\n<p>Here is a fresh set of Instagram features and how they can help in your marketing.<\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>#1. Carousel posts<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Carousel posts are a smart way to view multiple images at the same time.&nbsp;<\/span><span data-preserver-spaces=\"true\">With the introduction of this feature, brands and businesses can display multiple products with the same theme in a single post.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is a great way for the content creator to engage with the audience and tell their story in a short but crisp format.&nbsp;<\/span><span data-preserver-spaces=\"true\">With the declining attention span of the general population, the carousel format can educate the audience in a much more streamlined manner.&nbsp;<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\" data-darkreader-inline-color=\"\">#2. Pinning your posts<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Instagram pinning is the latest grid tool that was introduced around June 2022. <\/span><span data-preserver-spaces=\"true\">By pinning a post to your grid, you can highlight a reel or a photo that can garner attention to something you wish to promote exclusively.&nbsp;<\/span><\/p>\n<figure style=\"width: 354px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/taplink.st\/p\/9\/9\/0\/6\/44679165.jpg?0?0\" alt=\"How to pin Instagram posts at the top of your page\" width=\"354\" height=\"790\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/taplink.at\/en\/blog\/how-to-pin-posts-on-instagram.html\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">You can pin a post you wish to promote by clicking the three dots on the top right corner and selecting \u2018pin to your profile\u2019. <\/span><span data-preserver-spaces=\"true\">And voila! Have your most important and exciting post featured on your page!<\/span><\/p>\n<hr>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>#3. Pin comments<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Want to highlight a beautiful comment that positively showcases your image? <\/span><span data-preserver-spaces=\"true\">You can simply \u2018pin\u2019 comments now, rather than having them sorted based on other criteria.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By pinning a comment, you can ensure you have control over what the audience first sees and how to portray your brand image better.<\/span><\/p>\n<figure style=\"width: 408px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.likesgeek.com\/wp-content\/uploads\/2022\/08\/Pin-Instagram-comments.webp\" alt=\" Pin A Comment On Instagram\" width=\"408\" height=\"272\"><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/indianexpress.com\/article\/technology\/social\/instagram-pinned-comments-feature-now-available-6497606\/\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Pinned comments are the first thing a viewer sees right after the caption of the post, by pinning a constructive comment, you are indirectly promoting your brand image in the right direction.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>#4. Instagram notes<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Remember sticky notes? <\/span><span data-preserver-spaces=\"true\">Instagram has introduced something similar where you can type little notes and pin them to your messenger for 24 hours.<\/span><\/p>\n<figure style=\"width: 352px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/media-cldnry.s-nbcnews.com\/image\/upload\/t_fit-760w,f_auto,q_auto:best\/rockcms\/2022-12\/instagram-notes-inline-zz-221215-02-e1754d.jpg\" alt=\"\" width=\"352\" height=\"440\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.today.com\/money\/tech\/instagram-notes-how-to-rcna61806\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">These notes can also be paired with a song and can be used to promote events, share updates, or simply pass on a message. <\/span><span data-preserver-spaces=\"true\">This tool could be used to remind or refresh the audience on something important, kind of like a memo, but with a creative twist.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>#5. Vanish mode<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Vanish mode is a new feature that has been introduced to the direct messenger.&nbsp;<\/span><span data-preserver-spaces=\"true\">Although not of much use to businesses, it is quite useful for cryptic messages.&nbsp;<\/span><\/p>\n<figure style=\"width: 515px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.91-cdn.com\/hub\/wp-content\/uploads\/2022\/05\/Instagram-vanish-mode-how-to-use.png\" alt=\" Vanish Mode on Instagram \" width=\"515\" height=\"271\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.91mobiles.com\/hub\/instagram-vanish-mode-how-to-turn-on-off\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">All you have to do is swipe down the Instagram messenger screen to turn on vanish mode.&nbsp;<\/span><span data-preserver-spaces=\"true\">Once you type in a message and it is seen by the receiver, poof! It vanishes.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It can be a super fun feature to goof around with.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>#6. Saving Instagram posts into collections<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Instagram introduced this latest feature to collect and organize saved posts. <\/span><span data-preserver-spaces=\"true\">You can classify your saved posts and videos into different categories and even make them a private collection now.<\/span><\/p>\n<figure style=\"width: 485px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/i.insider.com\/5b69e33b0ce5f511178b47c8?width=1000&amp;format=jpeg&amp;auto=webp\" alt=\" Instagram Collections\" width=\"485\" height=\"364\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.businessinsider.in\/tech\/we-compared-pinterest-to-instagrams-collections-feature-to-see-which-bookmarking-service-is-best-heres-how-the-two-stack-up\/articleshow\/65329593.cms\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">This feature is similar to other social media photo collection apps, such as Pinterest.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Instagram Features for Stories<\/strong><\/span><\/h3>\n<p>Now, let&#8217;s take a look at some fresh hot features for Instagram Stories.<\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#1. Story captions<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Talk about making content more universal and accessible! <\/span><span data-preserver-spaces=\"true\">Captions in stories are the up-to-the-minute Instagram feature where creators can either type in a caption or auto caption stories.<\/span><\/p>\n<figure style=\"width: 473px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/images.ctfassets.net\/az3stxsro5h5\/2rlFBcX5Gj1RT5QoVRsXnE\/a06434ad807a2a90c9448ccd7a4844ea\/https___later.com_blog_wp-content_uploads_2020_09_Vertical-Double-New-iPhone-.png?w=582&amp;h=600&amp;q=50&amp;fm=png\" alt=\" Add Captions to Your Instagram Stories\" width=\"473\" height=\"487\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/later.com\/blog\/add-captions-to-instagram-stories\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">These could be a fun way to amp up your Instagram story game where text could be a part of the visual language of your stories.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#2. Story stickers and likes \u2764<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">The story &#8216;likes&#8217; feature is one of the most liked features with the latest update.&nbsp;<\/span><span data-preserver-spaces=\"true\">As stories are short-lived, Story Likes has made it more interactive for the audience and the content creator.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Another well-received feature is the stickers that can be reacted to on stories.&nbsp;<\/span><\/p>\n<figure style=\"width: 346px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/static.vecteezy.com\/system\/resources\/previews\/003\/525\/917\/original\/social-media-interface-stickers-icons-free-vector.jpg\" alt=\"Instagram Sticker \" width=\"346\" height=\"346\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.vecteezy.com\/free-vector\/instagram-sticker\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Interactive polls and question stickers have been the most popular formats that creators use to interact with users.&nbsp;<\/span><span data-preserver-spaces=\"true\">Stickers can be a great conversation starter and have often been used to trigger a positive reaction among the audience.&nbsp;<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\" data-darkreader-inline-color=\"\">#3. Story highlights<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">One of the most recent and popular Instagram features is the story highlights. <\/span><span data-preserver-spaces=\"true\">Kind of like collecting an album of pictures, a story highlight allows you to create a highlight for a story well beyond the 24-hour timeline.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Instagram story highlights help you create a collection of the most relevant stories that can be viewed on your profile.&nbsp;<\/span><\/p>\n<figure style=\"width: 570px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/wave.video\/blog\/wp-content\/uploads\/2020\/06\/IG-Stories-Highlights_topics.png\" alt=\"\" width=\"570\" height=\"256\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/wave.video\/blog\/instagram-stories-highlights-15-ways-to-use\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">You can add any story to any highlight and marketers play around with this feature to highlight prime events and important updates.&nbsp;<\/span><span data-preserver-spaces=\"true\">Anyone visiting your profile can go through your story highlights to get a glimpse of your brand image.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#4. Augmented Reality<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Yes, you read that right. Along with AI, we now have AR, which Instagram has recently introduced in stories. <\/span><span data-preserver-spaces=\"true\">From funny faces to face changes, stories are more fun and interactive thanks to AR.<\/span><\/p>\n<figure style=\"width: 556px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/global-uploads.webflow.com\/5f4699ed78701631d55be1c9\/5f4c1c0c09e18386182d4cd2_ig-ar-filters.png\" alt=\"\" width=\"556\" height=\"317\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.placewise.com\/insights\/whats-new-in-social-august-2019\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">A lot of big brands have used this fun factor and created their own set of AR filters to promote their business while entertaining audiences.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>New Instagram Features for Reels<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The Instagram algorithm has recently been focusing on promoting reels more than any other first. <\/span><span data-preserver-spaces=\"true\">The simple reason is, that motion pictures are much more interesting than just visual content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Making your reel trend is the key to winning the Instagram marketing game.&nbsp;<\/span><span data-preserver-spaces=\"true\">Use of the right, trending hashtags for your reels can make your content viral.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Similarly, using the most trending \u2018audios\u2019 for your reels can help it reach millions faster. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are the top reels features that can help spice up your Instagram feed.<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#1. Interactive stickers<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Like Stories stickers which are super interactive and fun, you can now add stickers on your reels as well. <\/span><span data-preserver-spaces=\"true\">Marketers are utilizing these stickers to elicit a reaction from the audience and boost engagement with each post.<\/span><\/p>\n<figure style=\"width: 431px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2022\/06\/Interactive-Stickers-on-Instagram-Reels.png\" alt=\"Boost Your Engagement With Interactive Stickers On Instagram Reels\" width=\"431\" height=\"323\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.plannthat.com\/interactive-stickers-instagram-reels\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Poll stickers are the most popular way to interact with Instagram users through reels and have been a huge hit.&nbsp;<\/span><span data-preserver-spaces=\"true\">An emoji slider is also a great way to gauge your audience\u2019s mood about a specific subject.<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#2. Replying to reels with reels<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">One more feature that has been a mirror of TikTok is the visual replies, i.e., commenting on reels with other reels. <\/span><span data-preserver-spaces=\"true\">The interactive and highly engaging nature of this update has been seen to drive traffic and increase engagement.&nbsp;<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\" data-darkreader-inline-color=\"\">#3. Remixing reels<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Instagram users can now remix reels. <\/span><span data-preserver-spaces=\"true\">This feature will help users create entertaining content with a mix of different formats, such as dance-offs, and, lately, reaction videos that have become popular.&nbsp;<\/span><\/p>\n<figure style=\"width: 464px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.adfluencehub.com\/blogs\/wp-content\/uploads\/2021\/06\/Adfluence_ReelsRemix_Blog_Feature_turquoise-1.png\" alt=\"\" width=\"464\" height=\"261\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.adfluencehub.com\/blogs\/brands-youve-got-to-unleash-the-power-of-instagram-reels-remix\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Remixing reels are trendsetting and popular brands are using this feature to set trends and boost <a href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\">brand awareness<\/a>.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/best-time-to-post-reels-on-instagram\/\">Read also: A Simple Guide For the Best Time to Post Reels on Instagram<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Instagram Features for Influencers, Marketers, and Content Creators<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Content creators form the crux of Influencer marketing on Instagram. <\/span><span data-preserver-spaces=\"true\">New features for better management of your Instagram profile have been the aim of the latest Instagram updates.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are the top Instagram features designed especially for content creators using Instagram for Business.<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#1. Professional dashboard for better content management<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">The professional dashboard is a powerful and insightful tool for content creators and brand social media managers alike.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Introduced in 2020, the dashboard helps you track analytics such as the performance of your Instagram posts, the reach, and important data such as the demographic of your audience.&nbsp;<\/span><\/p>\n<figure style=\"width: 416px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2021\/02\/instagram-professional-dashboard-follower-breakdown-800.png\" alt=\"Instagram Professional Dashboard\" width=\"416\" height=\"396\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.socialmediaexaminer.com\/instagram-professional-dashboard-streamline-your-instagram-management\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">You can track performance, and boost your performance while also having resources to manage your content, all in all under one professional dashboard.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A very handy feature that helps you stay on top of your Instagram marketing game!<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#2. Instagram live display reminders<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">You no longer have to worry about reminding your audience about an upcoming live session through posts and whatnot. <\/span><span data-preserver-spaces=\"true\">Now, you can set a display remainder for an upcoming live session on your account.&nbsp;<\/span><\/p>\n<figure style=\"width: 473px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2022\/02\/instagram-reminder-for-product-drop.png\" alt=\"\" width=\"473\" height=\"301\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-use-instagram-reminders-for-marketing\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">This feature will display all the necessary details of the live stream, such as the theme, date, and time of the session. <\/span><span data-preserver-spaces=\"true\">Once you tap on the pop-up, a preview screen will give you further information about the session.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Users also have the option of setting reminders by clicking the \u2018Remind me\u2019 prompt on the pop-up message.&nbsp;<\/span><span data-preserver-spaces=\"true\">You also have the option of adding a handful of display reminders on your profile, and any user can simply scroll through them.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can make your live streams unmissable with this feature \ud83d\ude03<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#4. Broadcast channels<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">By late June of this year, Instagram introduced a new tool for content creators to get one more step closer to their audience- Broadcast channels.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Broadcast channels help creators share one single message with a large audience. <\/span><span data-preserver-spaces=\"true\">You can invite all your followers to one channel and actively interact through text messages, voice notes, videos, and photos.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Polls can also be conducted that can help you gain mass feedback on a certain topic instantly.&nbsp;<\/span><span data-preserver-spaces=\"true\">Creators can exclusively only send messages on the broadcast channels and the audience can promptly interact and react to the content posted here.&nbsp;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><\/i><b><i>Create and launch successful email campaigns with<\/i><\/b><a href=\"https:\/\/www.engagebay.com\/\"> <b><i>EngageBay\u2019s<\/i><\/b><\/a><b><i> all-in-one solution and stunning,<\/i><\/b><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <b><i>free email templates.<\/i><\/b><\/a> <b><i>Don&#8217;t miss out \u2014 get started today!<\/i><\/b><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#5. Instagram badges<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Community support is something Instagram content creators thrive on. <\/span><span data-preserver-spaces=\"true\">To encourage a sense of community and support, Instagram has introduced badges that users can purchase during a live stream.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By purchasing a badge, your username will be highlighted during the entire live stream and can be used to ask exclusive questions to the creator.<\/span><\/p>\n<figure style=\"width: 425px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/images.ctfassets.net\/az3stxsro5h5\/5dJG8qp8VIis3eIuRePD90\/ffdc99e45ce5a402c995688aa10d843a\/https___later.com_blog_wp-content_uploads_2020_06_Instagram-Live-Badges.png?w=582&amp;h=500&amp;q=50&amp;fm=png\" alt=\"Instagram Live Badges\" width=\"425\" height=\"365\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/later.com\/blog\/instagram-live-badges\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">If you comment, yours is indeed by the creator. <\/span><span data-preserver-spaces=\"true\">To show appreciation, a little heart appears next oy our username when you make the purchase.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cute!<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#6. Subscription<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">The subscription model has been a huge hit on various social media platforms. Take YouTube and Onlyfans, for example, where a monthly subscription provides subscribers with unique and exclusive content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Instagram is following suit. <\/span><span data-preserver-spaces=\"true\">The subscription has been the latest launch, offering unique features and benefits for the users. <\/span><span data-preserver-spaces=\"true\">These include exclusive stories and live streams, unique members-only broadcast channels, and subscriber badges, to name a few.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The incentive behind the subscription model for Instagram is to encourage content creators and also to help form a deeper connection with the audience.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/bio-ideas\/\">Read also: Awesome Bio Ideas: Classy, Unique and Quirky One-Liners<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Instagram Features for Brand Visibility<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">For a business, the Instagram marketing strategy revolves around how best to reach the audience with the resources at hand. <\/span><span data-preserver-spaces=\"true\">To make the brand more \u2018visible\u2019 Instagram is continually evolving with different brand visibility tools.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let\u2019s take a look at the latest additions.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#1. Instagram guides<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Instagram now has a feature where you can create a guide on a particular theme. Guides are the easiest way for you to display your brand information, educate your audience, and ultimately <a href=\"https:\/\/www.fbpostlikes.com\/buy-instagram-followers.html\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">get more Instagram followers<\/a> by providing valuable, organized content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An IG guide can be recreated with the content you already have posted.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Similar to a brochure of products, an IG guide can display all product information, and could represent product launch dates and sales codes.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#2. Shoppable tags<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Shoppable tags are the latest addition to the brand and business side of Instagram that have been beneficial to both the Business as well as to the Instagram user.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Shoppable tags are product images that are tagged with a price tag.&nbsp;<\/span><\/p>\n<figure style=\"width: 674px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2021\/12\/instagram-carousel-showing-products.png\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2021\/12\/instagram-carousel-showing-products.png\" alt=\"\" width=\"674\" height=\"368\"><\/a><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/www.socialmediaexaminer.com\/8-ways-to-use-instagram-carousel-posts-in-your-marketing\/\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">When a user taps on the tag, it leads straight to the online shop.&nbsp;<\/span><span data-preserver-spaces=\"true\">These tags can be posted on the IG story as well.&nbsp;<\/span><span data-preserver-spaces=\"true\">Shoppable tags are an exceptional way to display your best products and for an average IG user, it is smooth for them to browse and shop for a product.&nbsp;<\/span><\/p>\n<p>With tools like an <a href=\"https:\/\/inflact.com\/instagram-viewer\/stories\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">IG story viewer<\/a>, users can explore stories anonymously or revisit content without interacting directly, making it easier to research products before purchasing.<\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>#3. Gift cards<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">A small business initially relies heavily on community support. <\/span><span data-preserver-spaces=\"true\">Through this latest feature on Instagram, your business can grow exponentially.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The IG gift card feature now allows the audience to \u2018gift\u2019 stickers to their favorite brand, which can be a monetary benefit along with boosting brand awareness.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By adding gift card stickers to your stories or Instagram profiles you can get support from your followers.&nbsp;<\/span><span data-preserver-spaces=\"true\">Your followers can, in turn, re-share these gift cards on their stories.&nbsp;<\/span><\/p>\n<p>You can <a href=\"https:\/\/buzzoid.com\/buy-instagram-followers\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">get some additional followers<\/a> from reliable sites to boost your marketing efforts.<\/p>\n<figure style=\"width: 322px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2020\/04\/instagram-stickers-gift-cards-food-orders-350.png\" alt=\" Instagram Gift Cards Stickers\" width=\"322\" height=\"379\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-set-up-instagram-gift-cards-stickers\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Thus, gifting each other with the gift of awareness and community support!<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\" data-darkreader-inline-color=\"\">#4. Automated replies<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Gone are the days when you had to reply to every single person on your DM.&nbsp;<\/span><span data-preserver-spaces=\"true\">Automated replies have been around for quite some time on IG now, and have been beneficial for a business (small and large).<\/span><\/p>\n<figure style=\"width: 363px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/customers.ai\/wp-content\/uploads\/2021\/08\/instagram-auto-dm1-1024x1024.jpg\" alt=\"\" width=\"363\" height=\"363\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/customers.ai\/blog\/instagram-auto-dm\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Automated replies are pre-typed messages that get sent to every person sending your business account a direct message. <\/span><span data-preserver-spaces=\"true\">Further communication can be followed through after the automated message.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This feature has been particularly helpful to businesses handling bulk queries.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Instagram Features for Collaboration and Partnerships<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Brand collaborators and influencers now have more tools to boost their engagement together on Instagram. <\/span><span data-preserver-spaces=\"true\">Brand Collaboration is a key Instagram marketing strategy and has been the driving force of <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/\">content marketing<\/a> in recent times.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let us look at the latest Instagram features that support this agenda even more.&nbsp;<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\" data-darkreader-inline-color=\"\">#1. Collaborative posts and reels<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Post collaboration, where two different content creators create one single post, is a major feature enveloping the partnership of influencers and brands.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Now content creators can collaborate on reels, which has been dominating the Instagram feed of late.&nbsp;<\/span><span data-preserver-spaces=\"true\">This new feature makes brands more discoverable and has been well-received by IG users.&nbsp;<\/span><\/p>\n<figure style=\"width: 456px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/images.hindustantimes.com\/tech\/img\/2021\/07\/21\/1600x900\/Collab_Reel_Invite_Flow_1626856051962_1626856067493.png\" alt=\"\" width=\"456\" height=\"257\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/tech.hindustantimes.com\/tech\/news\/instagram-is-testing-a-collab-feature-that-will-let-you-co-author-posts-and-reels-71626856028712.html\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">While collaboration is possible both on posts and reels, reels are the format most influential at present and brands known for this are creating content tailored for this.&nbsp;<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\" data-darkreader-inline-color=\"\">#2. Exclusive partnership inbox<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Miscommunication can disrupt a partnership. A missed message can lead to a significant loss. <\/span><span data-preserver-spaces=\"true\">With the latest &#8216;partnership inbox\u2019 feature, you can avoid the pitfalls of communication.<\/span><\/p>\n<figure style=\"width: 417px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/pbs.twimg.com\/media\/FCUIU8xVUAAV3U0.jpg\" alt=\"\" width=\"417\" height=\"417\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/twitter.com\/account\/access\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">The partnership inbox enables brands and collaborators to have specific channels of direct messaging. <\/span><span data-preserver-spaces=\"true\">This is a subfolder under the direct messaging tab where multiple brands can communicate under one location.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Moreover, these messages get priority and are always placed first, so no more missed messages from your most important lead!<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\" data-darkreader-inline-color=\"\">#3. Collaborative live rooms<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Great news for collaborators:&nbsp;<\/span><span data-preserver-spaces=\"true\">You can now host up to 4 people on your Instagram live in one session!&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This opens up new horizons for influencers as now you can host collaborative Q&amp;A sessions, extensive talk shows, and even a full-fledged webinar series with a panel of four.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\" data-darkreader-inline-color=\"\">#4. Preferred brands list for creators<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Finding like-minded creators has always been a challenge.&nbsp;<\/span><span data-preserver-spaces=\"true\">Instagram heard our queries and has now introduced a new set of features for brands with similar visions to connect.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Creators can now add brands to a preferred brand list. When a user on the other end searches for collaborators, the brands on the list will automatically show up.&nbsp;<\/span><\/p>\n<figure style=\"width: 417px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/images.ctfassets.net\/az3stxsro5h5\/6RzkolQuNj3Ro65guyPxhi\/52760b3c38d3b76a70bd58aaef03048a\/SOCIAL_COMMERCE_____Landscape.png?w=750&amp;h=500&amp;q=50&amp;fm=png\" alt=\"\" width=\"417\" height=\"278\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/later.com\/blog\/instagram-branded-content-partnership-features\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">This makes life easier for everyone and ensures people with similar goals collaborate on some great content together. <\/span><span data-preserver-spaces=\"true\">You can also filter your list based on follower count, the demographics such as age, location, etc., and have an organized list of favorable brands handy.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This feature is only available on Instagram for Business.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Instagram Marketplace Features<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Instagram Marketplace is a fairly new feature that has taken the business part of Instagram by storm. <\/span><span data-preserver-spaces=\"true\">It is still in its nascent stage of development and the developers are tweaking it to make it better.&nbsp;<\/span><span data-preserver-spaces=\"true\">Here are some Instagram Marketplace features that are influential in this aspect.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-preserver-spaces=\"true\" data-darkreader-inline-color=\"\">#1. Shopping from creators<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Have a favorite creator whose product you just LOVE? <\/span><span data-preserver-spaces=\"true\">Now you can purchase the product directly from them within the Instagram app.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For creators, this is a great way to boost sales and visibility. <\/span><span data-preserver-spaces=\"true\">The shoppable tags on the creator&#8217;s post lead to the Instagram marketplace and users can make a purchase directly from here.<\/span><\/p>\n<figure style=\"width: 460px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/mobilemarketingmagazine.com\/wp-content\/uploads\/Instagram_Creator_Shopping.jpg\" alt=\"\" width=\"460\" height=\"266\"><figcaption class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">This eliminates the need to have an eternal website to showcase a brand&#8217;s products. <\/span><span data-preserver-spaces=\"true\">Presently, this feature is limited to only a select few creators.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This gives more reason for brand collaborations and partnerships. <\/span><span data-preserver-spaces=\"true\">The shopping insights are also available and creators can track the performance of the products through the professional dashboard.&nbsp;<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\" data-darkreader-inline-color=\"\">#2. Instagram checkout<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">The Instagram marketplace aims to eliminate the involvement of third-party websites and external links and to make the transaction process much smoother, within the app.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With the latest Instagram checkout feature, users can complete the payment without leaving the app.<\/span><\/p>\n<figure style=\"width: 472px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/embedsocial.com\/wp-content\/uploads\/2019\/05\/instagram-checkout-1.jpg\" alt=\" Instagram Checkout\" width=\"472\" height=\"236\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/embedsocial.com\/blog\/instagram-checkout\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Similar to a website shop, customers can now choose between different colors and sizes, enter their billing information, and checkout.&nbsp;<\/span><span data-preserver-spaces=\"true\">Although this feature is only available within the US right now, it is expected to be available globally soon.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And that covers it!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up_Great_Instagram_Features_Great_Content\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Wrap Up: Great Instagram Features = Great Content<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">With the ever-evolving world of social media and marketing, staying on top of your game and keeping up with the daily updates can be overwhelming.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But it is necessary.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We hope this guide helps you create more engaging content, and reach new heights with your Instagram audience!&nbsp;<\/span><\/p>\n<p>P.S. If you want to upgrade your marketing toolkit, see how <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> can help.<\/p>\n<p>P.P.S <span style=\"font-weight: 400;\">Don\u2019t forget to check out our library of 1,000+<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\"> free email templates<\/span><\/a><span style=\"font-weight: 400;\"> to kickstart your email campaigns!<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instagram has evolved from a picture-sharing platform to a fine marketing tool that reaches 1.4 billion users every day. With [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":71113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[8705,8707,8706,33],"class_list":["post-46179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-instagram-features","tag-instagram-features-for-business","tag-instagram-features-for-marketing","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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