{"id":46489,"date":"2023-09-05T14:10:53","date_gmt":"2023-09-05T14:10:53","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=46489"},"modified":"2026-04-13T14:46:41","modified_gmt":"2026-04-13T14:46:41","slug":"ecommerce-product-recommendation-emails","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-product-recommendation-emails\/","title":{"rendered":"eCommerce Product Recommendation Emails You&#8217;ll Love"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With countless products vying for attention and an ever-growing wishlist, it&#8217;s easy for customers today to feel like a kid in a candy store (albeit a virtual one).&nbsp;<\/span><span style=\"font-weight: 400;\">This sometimes meddles with their shopping experience as they can\u2019t decide what to buy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where eCommerce brands can act like a digital wizard and pull a trick up their&nbsp;<\/span><span style=\"font-weight: 400;\">sleeves to make their shopping experience smoother and more tailored to their taste buds \u2013 enter eCommerce product recommendation emails!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not a new trick \u2013 a staggering <\/span><a href=\"https:\/\/ninetailed.io\/blog\/ecommerce-personalization-statistics\/\"><span style=\"font-weight: 400;\">77% of online shoppers<\/span><\/a><span style=\"font-weight: 400;\"> have made a purchase based on personalized product recommendations. <\/span><span style=\"font-weight: 400;\">However, you must do it right to yield its maximum benefits.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide blog post, we will master the art of eCommerce product recommendation emails. From sharing some great email examples to practical tips on crafting killer email content, I have got it all covered.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-product-recommendation-emails\/#What_Are_eCommerce_Product_Recommendation_Emails\" >What Are eCommerce Product Recommendation Emails?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-product-recommendation-emails\/#Why_Are_eCommerce_Product_Recommendation_Emails_Important\" >Why Are eCommerce Product Recommendation Emails Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-product-recommendation-emails\/#Inspiring_Product_Recommendation_Email_Examples\" >Inspiring Product Recommendation Email Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-product-recommendation-emails\/#Best_Practices_To_Follow_While_Creating_Product_Recommendation_Emails\" >Best Practices To Follow While Creating Product Recommendation Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-product-recommendation-emails\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Are_eCommerce_Product_Recommendation_Emails\"><\/span><span style=\"color: #339966;\"><strong>What Are eCommerce Product Recommendation Emails?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We are bombarded with a constant stream of marketing emails on a daily basis. Amidst the clutter, what sets eCommerce product recommendation emails apart is their ability to cut through the noise and deliver value straight to the inbox.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such emails bridge the gap between the convenience of online shopping and the personalized attention you receive in a physical store. They are strategically crafted using data-driven insights.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product recommendation emails are personalized emails sent to customers based on their past shopping behaviors, preferences, and browsing history. These emails suggest products that are tailored to each individual&#8217;s interests, increasing the likelihood of making a purchase.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement.<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Are_eCommerce_Product_Recommendation_Emails_Important\"><\/span><span style=\"color: #339966;\"><strong>Why Are eCommerce Product Recommendation Emails Important?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using product recommendation emails, brands can recommend the products and services that their customers would be most interested in, which can, in turn, boost sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\"><span style=\"font-weight: 400;\">59% of customers<\/span><\/a><span style=\"font-weight: 400;\"> said marketing emails influenced their purchase decisions? Further, over <\/span><span style=\"font-weight: 400;\">56% of customers<\/span><span style=\"font-weight: 400;\"> will likely return to websites that send personalized product recommendation emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s break down the key reasons why these emails are a must-have in your marketing arsenal.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>#1. Boost conversion rates<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By showcasing products similar to what your customers have shown interest in, you reignite their desire to buy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These emails have the potential to <\/span><a href=\"https:\/\/smartmail.io\/resources\/how-to-use-personalized-product-recommendations-in-email-to-increase-conversions-by-15-or-more\/#:~:text=Personalized%20Product%20Recommendations%20in%20email%20are%20a%20proven%20way%20to,ultimately%20generate%20more%20online%20revenue.\"><span style=\"font-weight: 400;\">increase click-through rates by a whopping 300%<\/span><\/a><span style=\"font-weight: 400;\">. That&#8217;s right, those abandoned carts could easily turn into revenue.&nbsp;<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">#2. Increase average order value<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Whether they are discovering complementary items or stumbling upon hidden gems, product recommendation emails make the buying process smoother and more enjoyable.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps boost the average order value since customers are being persuaded to buy products and services that they might not have planned for.&nbsp;<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">#3. Maximize customer lifetime value<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Product recommendation emails are crucial in <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/\">nurturing relationships<\/a> with your existing customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By consistently delivering relevant product suggestions, you stay top-of-mind even when customers aren&#8217;t actively shopping.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This steady engagement boosts customer loyalty and increases lifetime value, turning them into repeat buyers and brand advocates.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">#4. Build trust and credibility<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Recommendations that are personalized and tailored to the customer\u2019s needs lead to greater trust and credibility among consumers regarding the brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This personalization creates a one-on-one connection and shows that the brand is committed to its clientele and invests in technology to understand them as individuals better.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">#5. Streamline product discovery<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">eCommerce brands<\/a> can save time for their customers by providing links to products and services within the email itself.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, buyers can simply click on the product image and be directed to the eCommerce website or app rather than manually searching for the product name on the web.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It not only saves time but also makes product search and discovery easier.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">Read also: 5 eCommerce Email Personalization Strategies [+ Examples]<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize recruitment and <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span><\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"Inspiring_Product_Recommendation_Email_Examples\"><\/span><span style=\"color: #339966;\"><strong>Inspiring Product Recommendation Email Examples<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What do eCommerce product recommendation emails look like? <\/span><span style=\"font-weight: 400;\">Below are some common ways eCommerce brands can infuse product recommendations into their emails for better conversions.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Promotional emails<\/strong><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Subject line example: &#8220;X% Off: Special Offer Just for You \ud83c\udf81&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Who doesn&#8217;t love a good deal?&nbsp;<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email\/\">Promotional emails<\/a> combined with personalized product recommendations are a match made in marketing heaven.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a customer receives an email that showcases an ongoing sale with product suggestions, it increases the chance of conversions.&nbsp;<\/span><span style=\"font-weight: 400;\">For instance, if a customer bought a camera, the email could recommend accessories like lenses, tripods, or camera bags.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach not only entices customers with discounts but also introduces them to products they might have overlooked. <\/span><span style=\"font-weight: 400;\">In the example below, <a href=\"https:\/\/www.purplle.com\/\">Purplle<\/a> is promoting its newly launched Korean skincare brands.&nbsp;&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-46531 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-1.jpeg\" alt=\"ecommerce product recommendation email example from Purplle\" width=\"925\" height=\"794\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-1.jpeg 925w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-1-300x258.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-1-768x659.jpeg 768w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/a><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-1-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-46530 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-1-1.jpeg\" alt=\"ecommerce product recommendation email example from Purplle\" width=\"929\" height=\"812\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-1-1.jpeg 929w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-1-1-300x262.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-1-1-768x671.jpeg 768w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-2-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-46529 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-2-1.jpeg\" alt=\"ecommerce product recommendation email example from Purplle\" width=\"931\" height=\"851\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-2-1.jpeg 931w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-2-1-300x274.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-2-1-768x702.jpeg 768w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/a><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-4-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-46528 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-4-1.jpeg\" alt=\"ecommerce product recommendation email example from Purplle\" width=\"924\" height=\"556\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-4-1.jpeg 924w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-4-1-300x181.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/purplle-4-1-768x462.jpeg 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The email starts with a gif displaying all the products they are launching, followed by a small message and discount offer.&nbsp;<\/span><span style=\"font-weight: 400;\">Further down, the email lists four special products describing what makes them a good buy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it ends with an emphasis on the limited-time offer \u2013 <\/span><i><span style=\"font-weight: 400;\">valid for only 7 days!<\/span><\/i><\/p>\n<h4><span style=\"color: #666699;\"><b>Key takeaways<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include compelling visuals that showcase the discounted products in action<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highlight exclusive discounts and promotional codes on recommended products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilize persuasive language that emphasizes the limited-time nature of the offer<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>Limited availability emails<\/strong><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Subject line example: &#8220;Hurry, Before They\u2019re Gone!\ud83c\udfc3&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Fear of Missing Out, or FOMO, is a powerful tool. Limited availability emails leverage this psychology to create a sense of urgency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By recommending products with limited stock or exclusive releases, you tap into customers&#8217; desire to grab something unique before it&#8217;s gone. This approach helps drive immediate action, resulting in quicker conversions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a classic product recommendation email example of <a href=\"https:\/\/in.sugarcosmetics.com\/?utm_source=google&amp;utm_medium=search&amp;utm_campaign=20483824299&amp;adgroupid=153133544295&amp;utm_content=671202270935&amp;utm_term=sugar%20cosmetics&amp;gad=1&amp;gclid=Cj0KCQjw6KunBhDxARIsAKFUGs-YlnHYBl3NIO3726a5S50wJKC-wfLD3U9RiTJmGq0V4DInTW61ZD0aAtw6EALw_wcB\">Sugar Cosmetics<\/a> on limited available products.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/sugar-limited-stock-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-46532 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/sugar-limited-stock-1.jpeg\" alt=\"personalized product recommendations email from Sugar Cosmetics\" width=\"915\" height=\"889\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/sugar-limited-stock-1.jpeg 915w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/sugar-limited-stock-1-300x291.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/sugar-limited-stock-1-768x746.jpeg 768w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/sugar-limited-email-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-46533 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/sugar-limited-email-1.jpeg\" alt=\"personalized product recommendations email from Sugar Cosmetics\" width=\"937\" height=\"546\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/sugar-limited-email-1.jpeg 937w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/sugar-limited-email-1-300x175.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/sugar-limited-email-1-768x448.jpeg 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">While the email didn&#8217;t mention the time period, it clearly highlights \u2018Limited Stock.\u2019&nbsp; <\/span><span style=\"font-weight: 400;\">It also gives a discount to entice users further to choose their favorite lip colors and make their own set.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, the visuals do a great job telling its audience why you should care about this product and buy it before it runs out.&nbsp;<\/span><span style=\"font-weight: 400;\">The theme of the lipstick matches well with the graphics.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Key takeaways<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a sense of urgency by emphasizing limited stock availability<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcase trending or popular products that are selling out quickly or have limited stock<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incorporate features that might entice users to buy that product<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Seasonal products recommendation emails<\/strong><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Subject line example: \u201cShop Your &lt;Festive Name&gt; Gift At X% Off!\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Embrace the changing seasons and holidays with seasonal product recommendations. Whether it&#8217;s summer, winter, or the festive season, tailor your email content to showcase products that align with the theme.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you could recommend cozy sweaters, warm accessories, and holiday-themed items during the year-end holiday season.&nbsp;<\/span><span style=\"font-weight: 400;\">By tapping into the emotional and buying trends associated with each season, you create a more relevant and compelling shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such product recommendation emails typically offer combos to increase average order value and boost sales.&nbsp;<\/span><span style=\"font-weight: 400;\">Here\u2019s a great eCommerce product recommendation email example from <a href=\"https:\/\/le15.com\/pages\/the-new-gift-shop?gclid=Cj0KCQjw6KunBhDxARIsAKFUGs8sAaMSaJ8K7ijse4n-G45sWzKiXBQskwVDOUgpW_nAYMHMVgY7HZIaAp1YEALw_wcB\">Le15 Patisserie<\/a> \u2013 a well-known bakery in Mumbai, India.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.51.17-AM-1-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-46537 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.51.17-AM-1-1.png\" alt=\"seasonal products recommendation email example from Le15 Patisserie\" width=\"572\" height=\"810\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.51.17-AM-1-1.png 818w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.51.17-AM-1-1-212x300.png 212w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.51.17-AM-1-1-723x1024.png 723w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.51.17-AM-1-1-768x1087.png 768w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Le15 Patisserie is offering gift combos for the occasion of Rakhi. It caters to various audiences \u2013 brothers buying gifts for their sisters or vice versa and kids.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It induces urgency by asking customers to place the order today if they want it delivered on time.&nbsp;<\/span><span style=\"font-weight: 400;\">Besides, the high-quality images make this email stand out. Customers can simply click on any of these images or the \u2018Order Now\u2019 button at the bottom to place their order. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, the brand allows you to buy a combo of gifts and rakhis at just INR 375 \u2013 making it a hard-to-resist offer.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Key takeaways<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Curate a collection of products that are relevant to seasonal trends and activities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use thematic visuals and colors that evoke the spirit of the season<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer bundled deals or packages to encourage multiple purchases<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Order confirmation emails<\/strong><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Subject line example: &#8220;Order Confirmed &amp; More! Check out Complementary Products. \ud83d\udecd\ufe0f&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The transaction isn&#8217;t over after the checkout \u2013 it&#8217;s a chance to engage with your customers further.&nbsp; <\/span><span style=\"font-weight: 400;\">Order confirmation emails can double as a platform for product recommendations.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By suggesting related products based on what the customer just bought, you increase the chances of <a href=\"https:\/\/www.engagebay.com\/blog\/upselling-techniques\/\">upselling<\/a> and cross-selling.&nbsp; <\/span><span style=\"font-weight: 400;\">For instance, recommend phone cases or wireless chargers if they have purchased a smartphone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an order confirmation email example from <a href=\"https:\/\/zouk.co.in\/\">Zouk \u2013 a popular brand<\/a> known for making vegan handbags.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.57.14-AM-1-1-1-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-46538 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.57.14-AM-1-1-1-1.png\" alt=\"Order confirmation email example from Zouk\" width=\"614\" height=\"671\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.57.14-AM-1-1-1-1.png 1034w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.57.14-AM-1-1-1-1-275x300.png 275w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.57.14-AM-1-1-1-1-937x1024.png 937w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.57.14-AM-1-1-1-1-768x839.png 768w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As an eCommerce brand that focuses on making vegan products, it does a&nbsp; great job of highlighting its USP at the start of the email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After confirming the order received, it adds a little tweak to it. Instead of simply recommending specific products, it asks its customers to check out more products and get them delivered with the previous order itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The convenience of adding recommended items to the existing order can encourage more sales.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Key takeaways<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include product recommendations in post-purchase confirmation emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Suggest items that enhance or complement the customer&#8217;s recent purchase<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reinforce the convenience of adding recommended items to their existing order<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>Personalized newsletters<\/strong><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Subject line example: &#8220;Your Monthly Style Guide Is Here! \ud83d\udc83&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Newsletters aren&#8217;t just for sharing updates; brands use them as a prime channel for tailored product recommendations.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leverage the data you have on your subscribers to curate content that resonates with their preferences.&nbsp;<\/span><span style=\"font-weight: 400;\">Highlight new arrivals, bestsellers, or items that align with their past interactions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By consistently delivering personalized content, you reinforce the sense that your brand truly understands their needs. <\/span><span style=\"font-weight: 400;\">For instance, <a href=\"https:\/\/www.nykaafashion.com\/?utm_content=ads&amp;utm_source=GooglePaid&amp;utm_medium=Search&amp;utm_campaign=Search_NykaaFashion&amp;utm_term=Brand_Core&amp;gclid=Cj0KCQjw6KunBhDxARIsAKFUGs9B85lZ7aYI1HB9jzIcMe8XgTP7Q-W9smd1A2NWeOrEsTKOac3eVwcaAuDQEALw_wcB\">Nykaa Fashion<\/a>, a popular eCommerce fashion retailer in India, sends <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">email newsletters<\/a> to its customers at regular intervals.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.17-AM-1-1-1-1-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-46541 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.17-AM-1-1-1-1-1.png\" alt=\"personalized newsletter by Nykaa fashion\" width=\"586\" height=\"952\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.17-AM-1-1-1-1-1.png 586w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.17-AM-1-1-1-1-1-185x300.png 185w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.35-AM-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-46539 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.35-AM-1.png\" alt=\"personalized newsletter by Nykaa fashion\" width=\"480\" height=\"1174\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.35-AM-1.png 480w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.35-AM-1-123x300.png 123w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.35-AM-1-419x1024.png 419w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.45-AM-1-1-1-1-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-46540\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.45-AM-1-1-1-1-1.png\" alt=\"personalized newsletter by Nykaa fashion\" width=\"593\" height=\"324\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.45-AM-1-1-1-1-1.png 926w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.45-AM-1-1-1-1-1-300x164.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-28-at-4.59.45-AM-1-1-1-1-1-768x420.png 768w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The email opens with a small message on what they can expect from this newsletter. It goes on to recommend products and display discounted prices to draw attention.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, but it also subtly mentions a style tip as a bonus.&nbsp;<\/span><span style=\"font-weight: 400;\">Further down, it shows various categories, and one click on the images of the outfit leads to the brand&#8217;s website to place their orders.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Key takeaways<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send personalized newsletters that showcase a variety of product categories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">Segment your audience<\/a> based on preferences, past purchases, or browsing history<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide content beyond product recommendations, such as styling tips or industry insights<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-transactional-email-optimization\/\">Read also: eCommerce Transactional Email Optimization: Do&#8217;s &amp; Don&#8217;ts<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_To_Follow_While_Creating_Product_Recommendation_Emails\"><\/span><span style=\"color: #339966;\"><strong>Best Practices To Follow While Creating Product Recommendation Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How do you create product recommendation emails that increase engagement and revenue?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;Below is a list of a few best practices you should follow while creating eCommerce product recommendation emails.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Use marketing automation tools<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To improve your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">eCommerce email marketing<\/a>, marketing automation tools come in handy. There are various marketing automation platforms that provide features to help enhance your email marketing campaign.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using them, you can automate and schedule sending product recommendation emails, test email content and subject lines, access pre-built templates, and access buyer history to personalize emails as per their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the most well-known email marketing software include <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>, HubSpot, Mailchimp, ActiveCampaign, and more.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Segment your audience<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you draft a product recommendation email, it is crucial to know who <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">your target audience<\/a> is. The same products and services cannot be recommended to all your customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing automation software<\/a>, you can segment your subscriber list based on factors like past purchases, browsing history, and demographics.&nbsp;<\/span><span style=\"font-weight: 400;\">By tailoring your recommendations to each segment&#8217;s preferences and behaviors, you will increase the chances of resonating with your audience and driving higher conversions.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your marketing strategy with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<h3><strong><span style=\"color: #993300;\">Prioritize personalization<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization is your golden ticket to engagement. Use your customer data to craft recommendations that feel like they were handpicked for each individual.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Address them by their name and reference past purchases. Basically, make them feel like you are their shopping assistant. <\/span><span style=\"font-weight: 400;\">Studies show that personalized emails <\/span><a href=\"https:\/\/www.markettailor.io\/blog\/power-of-personalization-in-email-marketing#:~:text=In%20fact%2C%20studies%20have%20shown,your%20customers%20and%20drive%20conversions.\"><span style=\"font-weight: 400;\">generate up to 6x higher transaction rates<\/span><\/a><span style=\"font-weight: 400;\"> than generic ones.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Use high-quality images<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While creating eCommerce product recommendation emails, use high-quality images to showcase the recommended products. A picture is worth a thousand words.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visuals help customers envision themselves using the product, making it more enticing and increasing the likelihood of a purchase. <\/span><span style=\"font-weight: 400;\">The image size shouldn\u2019t be too large but should have a high resolution, load easily, and be eye-catching so that the user knows what different items look like.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-post-purchase-emails\/\">Read also: The Art of eCommerce Post-Purchase Emails [A Guide]<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Blend recommendations seamlessly<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While the goal is to drive sales, your email should read like a helpful suggestion rather than a sales pitch.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blend your recommendations seamlessly within the email content and provide context for each suggestion.&nbsp;<\/span><span style=\"font-weight: 400;\">Explain why a certain product is recommended and how it complements the customer&#8217;s preferences or previous purchases.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Include social proof<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Social proof is a great tool to build trust and increase sales. Statistics have shown that <\/span><a href=\"https:\/\/influencermarketinghub.com\/social-proof-statistics\/#toc-3\"><span style=\"font-weight: 400;\">75% of customers search for product reviews and testimonials<\/span><\/a><span style=\"font-weight: 400;\"> before making a purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Including social proof in your product recommendation emails reinforces trust among clients that your brand is credible. Thus, incorporate social proof elements like <a href=\"https:\/\/www.engagebay.com\/blog\/five-star-reviews\/\">customer reviews<\/a>, ratings, or testimonials for the recommended products.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Optimize your marketing efforts with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed for efficiency and impact.<\/span><\/i><\/p>\n<h3><strong><span style=\"color: #993300;\">Add clear CTAs<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your Call to Action (CTA) buttons should be crystal clear and compelling.&nbsp;<\/span><span style=\"font-weight: 400;\">Use action-oriented language that encourages subscribers to take the next step, whether it&#8217;s exploring a collection, adding to the cart, or making a purchase.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Start strong with the subject line<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Craft <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">compelling subject lines<\/a> that give recipients a glimpse of the value inside the email.&nbsp;<\/span><span style=\"font-weight: 400;\">Hint at the personalized recommendations waiting for them, piquing their curiosity and enticing them to open the email.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-welcome-emails\/\">Read also: eCommerce Welcome Emails: Dazzle, Delight, Convert<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><strong><span style=\"color: #339966;\">Wrap Up<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the world of eCommerce, where competition is fierce and attention spans are short, product recommendation emails are a valuable tool to engage customers and drive sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eCommerce product recommendation emails make the buying process easier for customers since they can get instant access to a range of products and services personalized to their needs over email.&nbsp;<\/span><span style=\"font-weight: 400;\">This saves time since buyers don\u2019t need to spend hours browsing eCommerce websites to place orders.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an eCommerce brand, you can experiment with different elements of your product recommendation emails \u2013 from <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject lines<\/a> to layout to the wording of recommendations. These steps will help you understand what resonates best with your audience, enabling you to refine your approach over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, get ready to craft emails that inspire action and leave a lasting impression!&nbsp;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? 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[&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":46950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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