{"id":46816,"date":"2023-09-19T12:53:47","date_gmt":"2023-09-19T12:53:47","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=46816"},"modified":"2026-01-21T07:09:29","modified_gmt":"2026-01-21T07:09:29","slug":"mobile-friendly-ecommerce-email-design","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/","title":{"rendered":"Crafting the Perfect Mobile-Friendly eCommerce Email Design: [Tips + Examples]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The internet has been in \u2018mobile mode\u2019 for years now, and emails aren\u2019t left out. With <\/span><a href=\"https:\/\/99firms.com\/blog\/mobile-email-statistics\/#:~:text=25.-,47%25%20of%20consumers%20use%20a%20mobile%20application%20for%20checking%20their,would%20rather%20use%20their%20smartphones.\"><span style=\"font-weight: 400;\">85%<\/span><\/a><span style=\"font-weight: 400;\"> of users accessing their emails using smartphones, mobile-friendly email designs are no longer nice-to-haves but have become must-haves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-infographic\/\"><span style=\"font-weight: 400;\">Litmus<\/span><\/a><span style=\"font-weight: 400;\">, mobile-optimized emails have over 43.5% open rate compared to desktop, which only has about 20%. This explains the need to ensure that your emails are mobile-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, statistics show that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\"><span style=\"font-weight: 400;\">3 in 5<\/span><\/a><span style=\"font-weight: 400;\"> consumers check their email on the go with their mobile phones&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile emails increase the likelihood of bringing customers to your website by <\/span><a href=\"https:\/\/truelist.co\/blog\/mobile-email-statistics\/\"><span style=\"font-weight: 400;\">65%<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Approximately <\/span><a href=\"https:\/\/earthweb.com\/mobile-email-statistics\/\"><span style=\"font-weight: 400;\">1.7 billion<\/span><\/a><span style=\"font-weight: 400;\"> email users read emails on their mobile devices<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll look at tips to create mobile-friendly eCommerce email designs and examples to get you started.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let\u2019s go!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#What_Is_a_Mobile-Friendly_eCommerce_Email_Design\" >What Is a Mobile-Friendly eCommerce Email Design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#Essential_Tips_for_Creating_Mobile-Friendly_eCommerce_Email_Designs\" >Essential Tips for Creating Mobile-Friendly eCommerce Email Designs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#Mobile-Friendly_eCommerce_Email_Design_Examples\" >Mobile-Friendly eCommerce Email Design Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#The_Importance_of_Responsive_Emails_in_eCommerce\" >The Importance of Responsive Emails in eCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Mobile-Friendly_eCommerce_Email_Design\"><\/span><span style=\"color: #339966;\"><b>What Is a Mobile-Friendly eCommerce Email Design?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A mobile-friendly eCommerce email design is a marketing email optimized for viewing and interaction on mobile devices. <span style=\"font-weight: 400;\">According to reports, in 2023, over <\/span><a href=\"https:\/\/www.tidio.com\/blog\/mobile-commerce-statistics\/\"><span style=\"font-weight: 400;\">183 million<\/span><\/a><span style=\"font-weight: 400;\"> people shopped online from mobile devices in the US alone. The number is projected to be around 187 million by 2024.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are an email marketer, or if your eCommerce business drives a significant portion of its revenue from <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\"><span style=\"font-weight: 400;\">email marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">, with this online shoppers&#8217; tendency, it makes sense to optimize your eCommerce email for mobile devices to drive more sales.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-buyers-1200x1030-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-46818\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-buyers-1200x1030-1.png\" alt=\"mobile users statistics infographic by Tidio\" width=\"509\" height=\"437\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-buyers-1200x1030-1.png 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-buyers-1200x1030-1-300x258.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-buyers-1200x1030-1-1024x879.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-buyers-1200x1030-1-768x659.png 768w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/a>\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Essential_Tips_for_Creating_Mobile-Friendly_eCommerce_Email_Designs\"><\/span><span style=\"color: #339966;\"><b>Essential Tips for Creating Mobile-Friendly eCommerce Email Designs<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Have you ever viewed an email incorrectly formatted on your mobile phone? If you\u2019re like me, you\u2019d probably have done one of two things: delete or completely ignore the email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, we are not alone. 71.2% of users admit to deleting an email incorrectly formatted on their mobile phone.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile_what_users_think_delete.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-46819 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile_what_users_think_delete.jpg\" alt=\"stats for poor user experience in mobile emails\" width=\"500\" height=\"240\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile_what_users_think_delete.jpg 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile_what_users_think_delete-300x144.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, it is important to format your emails correctly for viewing from any mobile screen to avoid losing your email client. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some best practices to help you create properly formatted mobile-friendly <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\"><span style=\"font-weight: 400;\">eCommerce emails<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>1. Use a short and catchy subject line<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember you are reaching out to people on a smaller screen when creating a mobile-friendly <a href=\"https:\/\/www.engagebay.com\/blog\/email-design\/\">email design<\/a>. Typically, your subject should be between 25 to 35 characters or 4 to 7 words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statistics show that <\/span><a href=\"https:\/\/www.zippia.com\/advice\/email-subject-line-statistics\/#:~:text=47%25%20of%20email%20recipients%20will,by%20an%20average%20of%2022%25.\"><span style=\"font-weight: 400;\">47%<\/span><\/a><span style=\"font-weight: 400;\"> of email recipients decide to open an email based on their subject line, and another 69% report emails as spam based on subject lines alone.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to keeping your <\/span><span style=\"font-weight: 400;\">subject line<\/span><span style=\"font-weight: 400;\"> short, ensure that it\u2019s catchy and mirrors the content of your email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject line examples<\/a> to get started:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get inspired: Exclusive summer styles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hey [Name], ready for an upgrade?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Save 50%, [offer inside]<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>2. Keep your email copy concise<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to eCommerce mobile-friendly emails, less is more. On average, mobile users get more distracted than users who view their emails from a desktop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, cutting to the chase and delivering your message is advisable. The ideal length for mobile-optimized email is 50-125 words.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, you need to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Know your main aim for sending the email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deliver your content in a way that resonates with the <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-segmentation\/\">email segment<\/a> you are sending to<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid fluffy words<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, text fonts matter. Text too small to read is one of the leading causes of users&#8217; frustrations while viewing emails on mobile. Email font size between <\/span><a href=\"https:\/\/templates.mailchimp.com\/design\/mobile-friendliness\/#:~:text=Best%20Design%20Practices&amp;text=Guidelines%20for%20achieving%20these%20objectives,to%20be%20nice%20and%20readable.)\"><span style=\"font-weight: 400;\">18 &#8211; 22 px<\/span><\/a><span style=\"font-weight: 400;\"> is recommended.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, include your social media icons so recipients can easily share your products or offers on <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/social-suite\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> platforms as these go more viral on mobile.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>3. Put your email preheader to good use<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/files.readme.io\/a401ab4-info.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/files.readme.io\/a401ab4-info.png\" alt=\"Email preheader example\" width=\"560\" height=\"345\"><\/a><span style=\"font-weight: 400;\">A preheader is a text displayed under the subject line to give further information about the subject line and email in general.&nbsp;<\/span><span style=\"font-weight: 400;\">Preheader texts are often ignored even though they can be very helpful when customizing emails for mobile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile users often get more emails on average and may easily get distracted and overwhelmed by their inbox volume.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By including a preheader, you get to flash the content of your email. Reports show that emails with preheaders have a <\/span><a href=\"https:\/\/www.mailjet.com\/email-playbook\/open-rates\/email-preheader\/#:~:text=24%25%20of%20subscribers%20read%20the,7%25%20higher%20email%20open%20rate.\"><span style=\"font-weight: 400;\">7%<\/span><\/a><span style=\"font-weight: 400;\"> higher open rate than those without.<\/span><\/p>\n<p><a href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-preview-text-support\/\"><span style=\"font-weight: 400;\">Litmus<\/span><\/a><span style=\"font-weight: 400;\"> recommends 35 characters to ensure the preheader is shown in full on various mobile devices.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>4. Stick to a single-column layout<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A Single-column email layout is ideal for any device user and is the most user-friendly for smartphone users. <\/span><span style=\"font-weight: 400;\">Using a multiple-column layout is ideal for desktop email design but risky for mobile because it could cause text and images to be unsteady, and columns could overlap, too.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why a single column is preferable. Its presentation best fits mobile devices, enabling it to be read easily.&nbsp;<\/span><span style=\"font-weight: 400;\">Use a single-column layout no wider than 600 to 640 pixels for best results.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>5. Choose images wisely<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many email clients block images by default, so you must carefully apply them while designing your emails.&nbsp;<\/span><span style=\"font-weight: 400;\">Bear in mind that images should only complement the overall content of your email, so you need to design your email so that it doesn&#8217;t lose its message in case the images are not displayed.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add alt tags, too. Also note that though it is good to make your images of high quality, it could also make them heavier in size, leading to difficulty loading, which negatively affects mobile user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is better to use images with a strategic purpose in mind and avoid so many of them while designing for mobiles.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>6. Maximize white spaces<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile users view your emails on a small screen, which already tends to make the email cluttered.&nbsp;<\/span><span style=\"font-weight: 400;\">You do not want to make it even worse by making your general email background space-less because it makes your email unappealing to the reader, and you may eventually lose their interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, leave enough white space in your email around images, text, and especially around your CTA button so readers won&#8217;t have trouble clicking on them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, be careful not to use white spaces in excess so your email does not lose its professionalism.<\/span><\/p>\n<h3><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/image7_215ef33a-5c8b-4042-b6b1-9a9864dc0b96.webp\"><img decoding=\"async\" class=\"aligncenter wp-image-46821\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/image7_215ef33a-5c8b-4042-b6b1-9a9864dc0b96.webp\" alt=\"An example of a mobile-friendly email by eCommerce brand Rudy's\" width=\"380\" height=\"675\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/image7_215ef33a-5c8b-4042-b6b1-9a9864dc0b96.webp 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/image7_215ef33a-5c8b-4042-b6b1-9a9864dc0b96-169x300.webp 169w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/image7_215ef33a-5c8b-4042-b6b1-9a9864dc0b96-576x1024.webp 576w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/a><span style=\"color: #993300;\"><b>7. Test the email<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You sure wouldn\u2019t want to go through all the stress of making your email mobile-friendly and not testing it before launching it.&nbsp;<\/span><span style=\"font-weight: 400;\">You can <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-ab-testing\"><span style=\"font-weight: 400;\">test your emails<\/span><\/a><span style=\"font-weight: 400;\"> against IOS, tablets, and Android devices. You can also try it out on a desktop to ensure you achieve what you intended.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these tips, you can create mobile-friendly emails that drive engagement. You can now go ahead and put them into practice for better results.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">Read also: 5 eCommerce Email Personalization Strategies [+ Examples]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mobile-Friendly_eCommerce_Email_Design_Examples\"><\/span><span style=\"color: #339966;\"><b>Mobile-Friendly eCommerce Email Design Examples<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We outlined seven mobile-friendly <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">eCommerce email examples<\/a> to get you inspired. We also include why they work.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#1. Nike<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2018\/09\/101-examples-of-email-marketing-for-mobile-apps.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2018\/09\/101-examples-of-email-marketing-for-mobile-apps.png\" alt=\"Nike mobile-friendly email example\" width=\"403\" height=\"689\"><\/a><span style=\"font-weight: 400;\">In the email example below, Nike keeps it simple, concise, and straight to the point. The <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">email template<\/a> is clear and intuitive, and the CTA is also clear and straightforward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating mobile-friendly emails, it&#8217;s good to avoid using hyperlinks or menu bars for CTAs because they are more difficult to access and may be hidden from the reader, affecting your click-through rate significantly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nike put their CTA in a good spot surrounded by a reasonable white space. <strong>Google recommends a <\/strong><\/span><strong><a href=\"https:\/\/templates.mailchimp.com\/design\/mobile-friendliness\/\">48px<\/a> squared size for CTA buttons, while Apple recommends 44px squared.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The font color blend between black and red makes it all the more engaging and easy to scan, both necessary for <\/span><a href=\"https:\/\/www.engagebay.com\/glossary\/conversion-rate\"><span style=\"font-weight: 400;\">conversion rate optimization<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>2. Huckberry<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Huckberry.png\"><img decoding=\"async\" class=\"aligncenter wp-image-46824\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Huckberry.png\" alt=\"Mobile friendly email example from Huckberry\" width=\"397\" height=\"838\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Huckberry.png 485w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Huckberry-142x300.png 142w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/a><span style=\"font-weight: 400;\">Huckberry gets several things right in this email campaign.&nbsp;<\/span><span style=\"font-weight: 400;\">First, the subject line \u201cOur #1 best seller\u201d creates FOMO (fear of missing out) in the recipient&#8217;s minds, so they will want to open the email to see Huckberry\u2019s bestseller quickly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The subject line is within the optimum character range for mobile-friendly emails (25 to 35 characters).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the font size is large, which is vital to increase readability in mobile emails. Google recommends <\/span><a href=\"https:\/\/templates.mailchimp.com\/design\/mobile-friendliness\/#:~:text=Best%20Design%20Practices&amp;text=Guidelines%20for%20achieving%20these%20objectives,to%20be%20nice%20and%20readable.)\"><span style=\"font-weight: 400;\">18-22px<\/span><\/a><span style=\"font-weight: 400;\"> font size, while Apple recommends 17-22px font size for mobile emails.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Twinings<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.drip.com\/hubfs\/Imported_Blog_Media\/Mobile-Friendly-Email-Examples-19-576x1024-1.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.drip.com\/hubfs\/Imported_Blog_Media\/Mobile-Friendly-Email-Examples-19-576x1024-1.png\" alt=\"Mobile-friendly email design by Twinings\" width=\"372\" height=\"661\"><\/a><span style=\"font-weight: 400;\">In this email campaign optimized for mobile, Twinings gets some things right. For instance, the color red for highlights makes the vital info in the email stand out, such as the CTA and the discount.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The average human attention span is <\/span><a href=\"https:\/\/www.supportivecareaba.com\/statistics\/average-attention-span\"><span style=\"font-weight: 400;\">8.25 seconds<\/span><\/a><span style=\"font-weight: 400;\">. When combined with the distractions from reading emails from mobile phones, you\u2019d see that it is vital to highlight the email&#8217;s important elements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email also looks well-spaced and properly arranged, which is crucial to enhance readability.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>4. Casper<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-mobile-6.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-46827\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-mobile-6.jpeg\" alt=\"Mobile-friendly email design example from Casper\" width=\"435\" height=\"810\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-mobile-6.jpeg 652w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-mobile-6-161x300.jpeg 161w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-mobile-6-550x1024.jpeg 550w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/a><span style=\"font-weight: 400;\">A report shows that desktop users spend <\/span><a href=\"https:\/\/www.semrush.com\/blog\/mobile-vs-desktop\/\"><span style=\"font-weight: 400;\">40%<\/span><\/a><span style=\"font-weight: 400;\"> more time on a site than mobile users. <\/span><span style=\"font-weight: 400;\">Additionally, desktops have a higher conversion rate (3.7%) than mobile at 2.2%.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the reasons for this vary, Caper is doing something right to address this challenge. Placing the CTA above the fold increases the likelihood of potential customers clicking on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that this works in this instance because the email copy is short and precise. in the case of a long <a href=\"https:\/\/www.engagebay.com\/blog\/sales-email-automation-tools\/\">sales email<\/a>, placing the CTA above the fold may be too early, as prospects may still need to be convinced to take action.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>5. Lego<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-mobile-5.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-46829\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-mobile-5.jpeg\" alt=\"Mobile-friendly email design from Lego\" width=\"368\" height=\"518\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-mobile-5.jpeg 652w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-mobile-5-213x300.jpeg 213w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><\/a><span style=\"font-weight: 400;\">This email example makes it to the list for several reasons. Firstly, the color blend is beautiful and attractive.&nbsp;<\/span><span style=\"font-weight: 400;\">Next, the <\/span><span style=\"font-weight: 400;\">subject line<\/span><span style=\"font-weight: 400;\"> \u2018Thank You for Subscribing\u2019 is 23 words, within the recommended subject line word for emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its single-column email layout makes it easy to read on mobile.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>6. GasBuddy<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Mobile-email-3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-46825\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Mobile-email-3.png\" alt=\"Mobile-friendly email design by GasBuddy\" width=\"396\" height=\"693\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Mobile-email-3.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Mobile-email-3-171x300.png 171w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Mobile-email-3-585x1024.png 585w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/a><span style=\"font-weight: 400;\">The white spaces in this mobile email example make it more appealing and look less cluttered, even though the email template has a lot of information.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is important because mobile phones are usually smaller than desktops, so optimizing emails with white spaces is a great way to improve readability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, a <\/span><a href=\"https:\/\/vwo.com\/success-stories\/open-mile\/\"><span style=\"font-weight: 400;\">VWO<\/span><\/a><span style=\"font-weight: 400;\"> report revealed that CTAs surrounded by more white space and less clutter increase conversion rates by 232%.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>7. Peonies<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.drip.com\/hubfs\/Imported_Blog_Media\/Mobile-Friendly-Email-Examples-12-576x1024-1.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.drip.com\/hubfs\/Imported_Blog_Media\/Mobile-Friendly-Email-Examples-12-576x1024-1.png\" alt=\"Mobile-friendly email design example from Peonies\" width=\"361\" height=\"641\"><\/a><span style=\"font-weight: 400;\">High-quality images are a great way to capture subscribers&#8217; attention in an email.&nbsp;<\/span><span style=\"font-weight: 400;\">A report from eMarketer shows that product images influence 83% of digital purchase decisions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peonies get it right by including a high-quality image of their product to draw customers in.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For mobile-optimized emails, an image pixel of 450 to 500 is ideal. Additionally, their message is clear, and the subject line \u201cGet them before they are gone\u201d is creative.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-product-recommendation-emails\/\">Read also: eCommerce Product Recommendation Emails You&#8217;ll Love<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Responsive_Emails_in_eCommerce\"><\/span><span style=\"color: #339966;\"><b>The Importance of Responsive Emails in eCommerce<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As discussed earlier in this article, creating mobile-friendly emails is necessary to get the best results from your email clients. However, people view emails from a combination of devices.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/martech.org\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-06-at-9.00.35-AM.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-06-at-9.00.35-AM.png\" alt=\"Statistics for email opens and conversions by device type\" width=\"443\" height=\"372\"><\/a><span style=\"font-weight: 400;\">To ensure your subscribers get a properly formatted email, irrespective of the device they are viewing from, you need a more flexible email design template, which brings us to <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\"><span style=\"font-weight: 400;\">responsive email templates.&nbsp;<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Responsive emails are specific HTML emails designed to adjust to any device screen size, such as mobile phone (iPhone, Android, etc.), tablet, or desktop, for a consistent user experience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building responsive emails requires using a fluid layout, viewport meta tag, or media queries to adjust the layout and email content based on the available screen space.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ensures the email template is visually appealing and functional regardless of the device it is viewed from.&nbsp;<\/span><span style=\"font-weight: 400;\">Unlike mobile-optimized emails, whose font size doesn&#8217;t change depending on screen size, a responsive email&#8217;s font size adjusts to fit into device size.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Responsive-HTML-email-template.png\"><img decoding=\"async\" class=\"aligncenter wp-image-46831\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Responsive-HTML-email-template.png\" alt=\"Responsive HTML email example \" width=\"412\" height=\"724\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Responsive-HTML-email-template.png 850w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Responsive-HTML-email-template-171x300.png 171w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Responsive-HTML-email-template-583x1024.png 583w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Responsive-HTML-email-template-768x1348.png 768w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/a><span style=\"font-weight: 400;\">It is important to decide on a flexible <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing#:~:text=Engagebay%20offers%20email%20marketing%20tools,marketing%20and%20marketing%20automation%20tools.\"><span style=\"font-weight: 400;\">email service provider<\/span><\/a><span style=\"font-weight: 400;\"> that can easily be customized to fit any device viewed; that way, you get the most out of your email marketing campaigns.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Differences between HTML emails and responsive emails<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a frequently asked question. To answer this, HTML and responsive emails are similar but different.&nbsp; The key difference is while all responsive email templates can adjust to fit any device, not all HTML emails can adjust to any screen size.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HTML emails are created using HTML and CSS for styling and are used for <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/\"><span style=\"font-weight: 400;\">email campaigns<\/span><\/a><span style=\"font-weight: 400;\"> containing texts, images, and other elements that add to its vibrance and impact. They prioritize visual appeal over adaptability. Hence, they may not automatically adapt to different mobile screen sizes or devices. <\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>Criteria<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Responsive email<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>HTML email<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Adaptability<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Adapts to different screen sizes&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Usually static&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Priority<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> User experience<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Visual appeal\/ design&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Complexity&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">More complex to create<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Less complex<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">You can use EngageBay email builder to <\/span><a href=\"https:\/\/cdn5.engagebay.com\/img\/emailtemplate\/emailtemplate2.jpg\"><span style=\"font-weight: 400;\">create responsive email designs easily<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Don\u2019t want to create one from scratch? We\u2019ve got you covered still. Pick one from <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\"><span style=\"font-weight: 400;\">several hundreds of free responsive email template designs<\/span><\/a><span style=\"font-weight: 400;\"> and customize it easily on EngageBay&#8217;s email editor.&nbsp;<\/span><\/p>\n<figure id=\"attachment_35812\" aria-describedby=\"caption-attachment-35812\" style=\"width: 753px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayemailtemplates.png\"><img decoding=\"async\" class=\"wp-image-35812 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayemailtemplates.png\" alt=\"responsive email templates in EngageBay\" width=\"753\" height=\"356\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayemailtemplates.png 1335w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayemailtemplates-300x142.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayemailtemplates-1024x483.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayemailtemplates-768x362.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayemailtemplates-595xh.png 595w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/a><figcaption id=\"caption-attachment-35812\" class=\"wp-caption-text\"><em>Free responsive email templates by EngageBay<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/\">Read also: How To Craft Irresistible eCommerce Promotional Emails<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><b>Conclusion<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With two-thirds of the world population now using mobile phones, creating mobile-friendly emails is a great way to stay up to trends and connect with your subscribers for more sales. Take it a step further and create responsive HTML emails so you don\u2019t miss out on potential sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to get the most out of your eCommerce email efforts? Streamline your sales, marketing, and support efforts on EngageBay&#8217;s <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">all-in-one sales and marketing automation platform<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was made with love for small eCommerce businesses like yours. You can begin by checking out this <\/span><a href=\"https:\/\/youtu.be\/0MQuN88dpBg\"><span style=\"font-weight: 400;\">customer review<\/span><\/a><span style=\"font-weight: 400;\"> from one of EngageBay&#8217;s 46,000 users.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The internet has been in \u2018mobile mode\u2019 for years now, and emails aren\u2019t left out. With 85% of users accessing [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":47521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"disabled","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8218,49],"tags":[8749,5997,8747,8750,8748],"class_list":["post-46816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-email-marketing","tag-ecommerce-email-design","tag-marketing-email","tag-mobile-friendly-ecommerce-email-design","tag-mobile-friendly-email-design","tag-responsive-emails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crafting the Perfect Mobile-Friendly eCommerce Email Design<\/title>\n<meta name=\"description\" content=\"A mobile-friendly eCommerce email design is a marketing email optimized for viewing and interaction on mobile devices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crafting the Perfect Mobile-Friendly eCommerce Email Design: [Tips + Examples]\" \/>\n<meta property=\"og:description\" content=\"A mobile-friendly eCommerce email design is a marketing email optimized for viewing and interaction on mobile devices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-19T12:53:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T07:09:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-friendly-ecommerce-email-design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Okereke Daniella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Okereke Daniella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/\"},\"author\":{\"name\":\"Okereke Daniella\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/fa651e62a73a56259edafeaa77b6a68a\"},\"headline\":\"Crafting the Perfect Mobile-Friendly eCommerce Email Design: [Tips + Examples]\",\"datePublished\":\"2023-09-19T12:53:47+00:00\",\"dateModified\":\"2026-01-21T07:09:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/\"},\"wordCount\":2211,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-friendly-ecommerce-email-design.png\",\"keywords\":[\"eCommerce email design\",\"marketing email\",\"mobile-friendly eCommerce email design\",\"mobile-friendly email design\",\"responsive emails\"],\"articleSection\":[\"Ecommerce\",\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/\",\"name\":\"Crafting the Perfect Mobile-Friendly eCommerce Email Design\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-friendly-ecommerce-email-design.png\",\"datePublished\":\"2023-09-19T12:53:47+00:00\",\"dateModified\":\"2026-01-21T07:09:29+00:00\",\"description\":\"A mobile-friendly eCommerce email design is a marketing email optimized for viewing and interaction on mobile devices.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-friendly-ecommerce-email-design.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-friendly-ecommerce-email-design.png\",\"width\":1000,\"height\":600,\"caption\":\"mobile-friendly-ecommerce-email-design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ecommerce\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Crafting the Perfect Mobile-Friendly eCommerce Email Design: [Tips + Examples]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/fa651e62a73a56259edafeaa77b6a68a\",\"name\":\"Okereke Daniella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c02fea7e42c06aef1e81b79e9e9ce4fe226751c1ca03133b6a80f3e5dc8c3295?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c02fea7e42c06aef1e81b79e9e9ce4fe226751c1ca03133b6a80f3e5dc8c3295?s=96&d=identicon&r=g\",\"caption\":\"Okereke Daniella\"},\"description\":\"Daniella Okereke is a Copywriter and SEO content writer. She loves to help businesses increase their visibility and revenue. In her spare time, she sleeps.\",\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/okereke_daniella\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Crafting the Perfect Mobile-Friendly eCommerce Email Design","description":"A mobile-friendly eCommerce email design is a marketing email optimized for viewing and interaction on mobile devices.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/","og_locale":"en_US","og_type":"article","og_title":"Crafting the Perfect Mobile-Friendly eCommerce Email Design: [Tips + Examples]","og_description":"A mobile-friendly eCommerce email design is a marketing email optimized for viewing and interaction on mobile devices.","og_url":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2023-09-19T12:53:47+00:00","article_modified_time":"2026-01-21T07:09:29+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-friendly-ecommerce-email-design.png","type":"image\/png"}],"author":"Okereke Daniella","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Okereke Daniella","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/"},"author":{"name":"Okereke Daniella","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/fa651e62a73a56259edafeaa77b6a68a"},"headline":"Crafting the Perfect Mobile-Friendly eCommerce Email Design: [Tips + Examples]","datePublished":"2023-09-19T12:53:47+00:00","dateModified":"2026-01-21T07:09:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/"},"wordCount":2211,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-friendly-ecommerce-email-design.png","keywords":["eCommerce email design","marketing email","mobile-friendly eCommerce email design","mobile-friendly email design","responsive emails"],"articleSection":["Ecommerce","Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/","url":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/","name":"Crafting the Perfect Mobile-Friendly eCommerce Email Design","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-friendly-ecommerce-email-design.png","datePublished":"2023-09-19T12:53:47+00:00","dateModified":"2026-01-21T07:09:29+00:00","description":"A mobile-friendly eCommerce email design is a marketing email optimized for viewing and interaction on mobile devices.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-friendly-ecommerce-email-design.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mobile-friendly-ecommerce-email-design.png","width":1000,"height":600,"caption":"mobile-friendly-ecommerce-email-design"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ecommerce","item":"https:\/\/www.engagebay.com\/blog\/category\/ecommerce\/"},{"@type":"ListItem","position":3,"name":"Crafting the Perfect Mobile-Friendly eCommerce Email Design: [Tips + Examples]"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/fa651e62a73a56259edafeaa77b6a68a","name":"Okereke Daniella","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c02fea7e42c06aef1e81b79e9e9ce4fe226751c1ca03133b6a80f3e5dc8c3295?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c02fea7e42c06aef1e81b79e9e9ce4fe226751c1ca03133b6a80f3e5dc8c3295?s=96&d=identicon&r=g","caption":"Okereke Daniella"},"description":"Daniella Okereke is a Copywriter and SEO content writer. She loves to help businesses increase their visibility and revenue. In her spare time, she sleeps.","url":"https:\/\/www.engagebay.com\/blog\/author\/okereke_daniella\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/46816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=46816"}],"version-history":[{"count":13,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/46816\/revisions"}],"predecessor-version":[{"id":78609,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/46816\/revisions\/78609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/47521"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=46816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=46816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=46816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}