{"id":47163,"date":"2023-09-12T14:05:00","date_gmt":"2023-09-12T14:05:00","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=47163"},"modified":"2026-04-13T14:26:47","modified_gmt":"2026-04-13T14:26:47","slug":"ecommerce-promotional-emails","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/","title":{"rendered":"Click to Cart: The Art of Crafting Irresistible eCommerce Promotional Emails"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Let\u2019s face it \u2013 mastering the art of eCommerce promotional email is like finding the Holy Grail. But once you learn how to craft irresistible messages, you can make shoppers click that &#8220;Buy Now&#8221; button faster than you can say &#8220;discount.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you walk past your favorite store and see a jaw-dropping sale sign, it\u2019s hard to resist not going inside. eCommerce promotional emails work the same way.&nbsp;<\/span><span style=\"font-weight: 400;\">Whether it&#8217;s that 25% off coupon or the &#8220;buy one, get one free&#8221; deal, we all are just a click away from retail therapy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we are diving deep into the world of eCommerce promotional emails, with some cool examples from my inbox, and a few industry best practices. I&#8217;ve got you covered if you have an eCommerce business and want to learn how to nail your <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email\/\">promotional email marketing<\/a>.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/#What_Are_eCommerce_Promotional_Emails\" >What Are eCommerce Promotional Emails?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/#Different_Types_of_eCommerce_Promotional_Emails_With_Examples\" >Different Types of eCommerce Promotional Emails (With Examples)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/#How_To_Write_Effective_eCommerce_Promotional_Emails\" >How To Write Effective eCommerce Promotional Emails&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Are_eCommerce_Promotional_Emails\"><\/span><span style=\"color: #339966;\"><strong>What Are eCommerce Promotional Emails?&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">eCommerce promotional emails are like the virtual salespeople of your store, delivering enticing offers, exclusive discounts, and product highlights directly to your customers&#8217; inboxes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is often referred to as a powerhouse in the world of online retail \u2013 <\/span><a href=\"https:\/\/www.salecycle.com\/blog\/stats\/18-essential-email-marketing-statistics\/\"><span style=\"font-weight: 400;\">59% of customers surveyed<\/span><\/a><span style=\"font-weight: 400;\"> said that marketing emails influence their purchase decisions. And over 50% buy from marketing emails at least once a month.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These promotional emails are designed to drive sales, build brand loyalty, and keep your audience engaged. <\/span><span style=\"font-weight: 400;\">Let\u2019s look at different types of promotional emails that you can run for your eCommerce business.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Different_Types_of_eCommerce_Promotional_Emails_With_Examples\"><\/span><span style=\"color: #339966;\"><strong>Different Types of eCommerce Promotional Emails (With Examples)&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">eCommerce promotional emails come in various forms, each serving a specific purpose in your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">email marketing strategy<\/a>.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Product promotions<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Product promotion email campaigns showcase specific products or product categories, often with compelling visuals and persuasive copy. The aim is to grab the recipient&#8217;s attention and entice them to make a purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always include detailed information about the products. For instance, in a weekly newsletter, a fashion brand can showcase different categories of clothes and add style tips on completing the look to increase the chance of conversion.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Promotional email example: <a style=\"color: #666699;\" href=\"https:\/\/www.houseofindya.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=GS_BrandP_DOM_21042023&amp;gclid=Cj0KCQjw9fqnBhDSARIsAHlcQYS_Dt-zzPYvWx4NS-Q9sahvEI9YMx0erYKjYmxo-pziZwIUQnNwr90aAm0YEALw_wcB\">Indya<\/a><\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47166\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya.jpeg\" alt=\"Indya ecommerce brand email strategy\" width=\"923\" height=\"168\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya.jpeg 923w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-300x55.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-768x140.jpeg 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-1-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-47167 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-1-1.jpeg\" alt=\"ecommerce promotional email example\" width=\"920\" height=\"1057\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-1-1.jpeg 920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-1-1-261x300.jpeg 261w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-1-1-891x1024.jpeg 891w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-1-1-768x882.jpeg 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-2-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-47168 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-2-1.jpeg\" alt=\"enegagement email - product promotional \" width=\"915\" height=\"1114\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-2-1.jpeg 915w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-2-1-246x300.jpeg 246w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-2-1-841x1024.jpeg 841w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/indya-2-1-768x935.jpeg 768w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Look at how Indya &#8211; a contemporary ethnic fashion brand, does it.&nbsp;<\/span><span style=\"font-weight: 400;\">Indya uses this promotional email to focus on only one item \u2013 <\/span><i><span style=\"font-weight: 400;\">Pearl.<\/span><\/i><span style=\"font-weight: 400;\"> However, it promotes the various categories related to pearl items.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See that headline? <\/span><i><span style=\"font-weight: 400;\">\u201cAdd classic pearl jewellery to your treasure trove today!\u201d<\/span><\/i><span style=\"font-weight: 400;\"> It\u2019s simple and clearly tells you what to expect from this email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, it contains high-quality visuals of pearl products under different categories, enticing users to click and browse more products. Eye-catching, isn\u2019t it?&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Discount and coupon emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone loves a good deal. Offering discounts, coupon codes, or special promotions can be a powerful way to drive sales.&nbsp;<\/span><span style=\"font-weight: 400;\">Sending promotional emails about your upcoming or current sales is a great opportunity to convert them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This creates a sense of urgency and motivates recipients to shop for items they have been thinking about.&nbsp;<\/span><span style=\"font-weight: 400;\">Such sales promotional emails often include a clear <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">call-to-action (CTA)<\/a> and highlight offers to entice customers.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Promotional email example: <a style=\"color: #666699;\" href=\"https:\/\/www.only.in\/\">ONLY<\/a><\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47169\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only.jpeg\" alt=\"marketing campaign by a fashion ecommerce brand\" width=\"918\" height=\"70\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only.jpeg 918w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-300x23.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-768x59.jpeg 768w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-1-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47170\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-1-1.jpeg\" alt=\"discount promotional email example\" width=\"922\" height=\"1144\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-1-1.jpeg 922w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-1-1-242x300.jpeg 242w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-1-1-825x1024.jpeg 825w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-1-1-768x953.jpeg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-2-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47171\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-2-1.jpeg\" alt=\"discount promotional email example\" width=\"920\" height=\"651\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-2-1.jpeg 920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-2-1-300x212.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/only-2-1-768x543.jpeg 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This is an excellent eCommerce promotional email example from ONLY, a fashion brand that deals in women&#8217;s apparel and accessories. <\/span><span style=\"font-weight: 400;\">It\u2019s simple and appealing to the eyes. It highlights their collection with a GIF followed by the offer in bold so that it doesn\u2019t go missing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also ensures that the customers know the offer is valid only for the weekend with those simple keywords \u2013 <\/span><i><span style=\"font-weight: 400;\">\u2018Super Weekend.\u2019<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, they have got the elements right \u2013 clear text and CTA.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/\">Read also: How To Write Discount Emails Like A Boss [+Templates, Examples]<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Flash sale emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/flash-sales\/\">Flash sales<\/a> are time-limited promotions that create a sense of urgency and trigger FOMO (fear of missing out) that entices consumers to make a quick decision.&nbsp;<\/span><span style=\"font-weight: 400;\">These eCommerce promotional emails notify subscribers of a short-term sale with limited quantities or timeframes to boost excitement and encourage quick purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best element of a flash sale promotional email is to ensure that the offer is clear and highlights the benefits. It should contain minimal text and focus more on the image and the sale offer.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Promotional email example: <a style=\"color: #666699;\" href=\"https:\/\/www.amazon.com\/amazonprime?ref=st_wlp_opt_out&amp;ms3_c=ac8e13c9e45c4a67eb40c5f469f7990e\">Amazon Prime<\/a>&nbsp;<\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-prime.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-47173 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-prime.jpeg\" alt=\"flash sale promotional email example\" width=\"922\" height=\"880\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-prime.jpeg 922w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-prime-300x286.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-prime-768x733.jpeg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazone-prime-1-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-47174\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazone-prime-1-1.jpeg\" alt=\"customer loyalty offer email example\" width=\"923\" height=\"1089\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazone-prime-1-1.jpeg 926w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazone-prime-1-1-254x300.jpeg 254w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazone-prime-1-1-868x1024.jpeg 868w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazone-prime-1-1-768x906.jpeg 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Amazon Prime is a membership program where subscribers get access to Amazon&#8217;s one-day delivery, exclusive offers, popular shows and movies, and more.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The above email is an example of a flash sale promotional email by Amazon Prime that has followed all the best practices. <\/span><span style=\"font-weight: 400;\">To begin with, it uses less text and simple design elements and clearly mentions that it\u2019s a limited-time offer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefit <em>\u2018Get \u20b9150 Amazon Pay cashback\u2019<\/em> is highlighted, and the white CTA button <em>\u2018Join Prime Now\u2019<\/em> also stands out amidst the dark background.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, the question: How many sales promotional emails should you send to your list? Naturally, you may want to keep <\/span><span style=\"font-weight: 400;\">bombarding your subscribers with constant <a href=\"https:\/\/www.engagebay.com\/blog\/sales-email-automation-tools\/\">sales email campaigns<\/a>. But it can frustrate your customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what is the ideal way? Take a cue from <a href=\"https:\/\/fixmycurls.com\/collections\/all?utm_term=fix+my+curls&amp;utm_campaign=&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=8281680460&amp;hsa_cam=19646461420&amp;hsa_grp=146206228696&amp;hsa_ad=647105988638&amp;hsa_src=g&amp;hsa_tgt=aud-1947113517738%3Akwd-812508869715&amp;hsa_kw=fix+my+curls&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjw9fqnBhDSARIsAHlcQYSmEUO7w1dL5ecsnMRVXkOPo-sodhZMWJChsfPWtHi1XlE51_18lHMaAoiPEALw_wcB\">Fix My Curls<\/a> \u2013 it finds a good way to follow up on their sales with this amazing subject line. &nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/fixmycurls.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47175\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/fixmycurls.jpeg\" alt=\"fixmycurls - how to engage your audience email\" width=\"918\" height=\"77\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/fixmycurls.jpeg 918w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/fixmycurls-300x25.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/fixmycurls-768x64.jpeg 768w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/fixmycurls-1-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47176\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/fixmycurls-1-1.jpeg\" alt=\"fixmycurls - how to engage your audience email\" width=\"923\" height=\"1018\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/fixmycurls-1-1.jpeg 923w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/fixmycurls-1-1-272x300.jpeg 272w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/fixmycurls-1-1-768x847.jpeg 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The email simply informs you that the offer is only for today. So grab your favorites before the sale runs out.&nbsp;<\/span><span style=\"font-weight: 400;\">For seasonal sales or limited-time offer sales, you can use an excuse to send them a reminder promotional email. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, do not try to perform this stunt for every other discount or deal offer; it might lead them to unsubscribe from your email.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-templates\/\">Read also: Promotional Email Templates to Drive Sales and Engagement<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. New arrivals email<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your subscribers might not be browsing your website or app daily. To ensure that they get to know about your latest launch, it\u2019s important to send them an email and promote your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, it can generate excitement among your audience and encourage them to explore the latest offerings.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Promotional email example: <a style=\"color: #666699;\" href=\"https:\/\/www.lenskart.com\/\">Lenskart<\/a><\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47177\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart1.jpeg\" alt=\"New arrivals promotional email \" width=\"922\" height=\"414\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart1.jpeg 922w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart1-300x135.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart1-768x345.jpeg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart2-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47178\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart2-1.jpeg\" alt=\"New arrivals email example by lenskart\" width=\"921\" height=\"1056\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart2-1.jpeg 921w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart2-1-262x300.jpeg 262w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart2-1-893x1024.jpeg 893w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart2-1-768x881.jpeg 768w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart-3.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47179\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart-3.jpeg\" alt=\"New arrivals email ecommerce purchase\" width=\"923\" height=\"606\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart-3.jpeg 923w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart-3-300x197.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart-3-768x504.jpeg 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart-4-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47180\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart-4-1.jpeg\" alt=\"New arrivals email campaign\" width=\"926\" height=\"914\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart-4-1.jpeg 926w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart-4-1-300x296.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/lenskart-4-1-768x758.jpeg 768w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at this eCommerce example by Lenskart.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lenskart, a company that sells eyewear products, announces new shades launched from Hustlr.&nbsp;<\/span><span style=\"font-weight: 400;\">What really intrigued me here was that they focused only on \u2018one color, one design \u2013 Jade green.\u2019 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though it has multiple colors and multiple shade designs to match different personalities, the brand pushed for one particular design that stands out while also highlighting its feature \u2013 \u201cUltra-light, ultra comfy and frosted matte finish.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It narrows down the choices for the audience and boosts their confidence about the latest trends in the market.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">Read also: 5 eCommerce Email Personalization Strategies [+ Examples]<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. Abandoned cart emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When a shopper adds items to their cart but doesn&#8217;t complete the purchase, <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-abandoned-cart-email\/\">abandoned cart emails<\/a> are triggered.&nbsp;<\/span><span style=\"font-weight: 400;\">These emails remind customers of the items in their cart and often include incentives or personalized product recommendations to encourage completion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such promotional emails are a great way to recover lost sales and increase revenue.&nbsp;<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><span style=\"color: #666699;\"><strong>Promotional email example: <\/strong><\/span><a href=\"https:\/\/www.debenhams.com\/\"><span style=\"color: #666699;\"><strong>Debenhams<\/strong><\/span><\/a><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.pinimg.com\/564x\/e2\/82\/bc\/e282bcbeaaea7394eb02bfb4c24af8b5.jpg\" alt=\"cart abandonment email example\" width=\"564\" height=\"1010\"><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a classic cart abandonment email example from Debenhams \u2013 a platform to buy homeware, electronics, clothes, etc.&nbsp;<\/span><span style=\"font-weight: 400;\">See how the email talks to you \u2013 \u2018Checking me out?\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Clearly, you had your eye on those items, and you do not want to miss out on them.&nbsp;<\/span><span style=\"font-weight: 400;\">Besides, they add a bit of incentive to make it more enticing \u2013 free one-day delivery and easy returns.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>6. Cross-selling and upselling emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">eCommerce promotional emails can suggest related or complementary products to what a customer has already purchased. This is a useful tactic that helps increase the average order value and provides added value to the customer.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Promotional email example: <a style=\"color: #666699;\" href=\"https:\/\/www.amazon.in\/\">Amazon&nbsp;<\/a><\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-recommendation-email.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47182\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-recommendation-email.jpeg\" alt=\"amazon ecommerce product recommendation email\" width=\"924\" height=\"350\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-recommendation-email.jpeg 924w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-recommendation-email-300x114.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-recommendation-email-768x291.jpeg 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In this example, Amazon adds product recommendations based on my purchase with the order confirmation email.&nbsp;<\/span><span style=\"font-weight: 400;\">This is an order confirmation for a Macbook, and it lists out all relevant related items with a clear heading \u2013\u2018Customers Who Bought Items in Your Order Also Bought &#8230;\u2019&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\">Cross-sell and upsell emails<\/a> aren\u2019t about sending automated emails with ongoing offers. It only works if you send personalized emails to segmented audiences recommending a relevant product.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-abandoned-cart-email\/\">Read also: Mastering the eCommerce Abandoned Cart Email<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>7. Review requests email<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s a nice practice to collect reviews and ratings for products they have purchased. It helps build a rapport with them by showing how you care about their experience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, positive reviews can build trust with potential buyers and improve your store&#8217;s credibility.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Promotional email example: <a style=\"color: #666699;\" href=\"https:\/\/www.apple.com\/in\/?afid=p238%7Cs8Vs8GkTq-dc_mtid_187079nc38483_pcrid_664737674855_pgrid_112258962467_pntwk_g_pchan__pexid__&amp;cid=aos-IN-kwgo-brand--slid---product-\">Apple<\/a><\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/apple-review-email-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47183\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/apple-review-email-1.jpeg\" alt=\"apple feedback or review request email example\" width=\"920\" height=\"849\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/apple-review-email-1.jpeg 920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/apple-review-email-1-300x277.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/apple-review-email-1-768x709.jpeg 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">One great product review request email example is from Apple.&nbsp;<\/span><span style=\"font-weight: 400;\">Here, Apple sends out a small and simple \u2018Take a survey\u2019 email with a clear CTA to describe your experience with the product.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t even ignore its subject line \u2013 <\/span><i><span style=\"font-weight: 400;\">\u2018Tell us about your Mac.\u2019 <\/span><\/i><span style=\"font-weight: 400;\">It clearly tells you what you can expect from this email.&nbsp;<\/span><span style=\"font-weight: 400;\">Besides, the brand ensures that their responses will be completely confidential.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>8. Anniversary and birthday emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sending birthday and anniversary emails is a great way to keep your customers engaged. Besides, it makes them feel valued and appreciated.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">eCommerce brand<\/a>, send them a special offer on their birthday with a limited-time offer. This also instills a sense of urgency to act within the mentioned period. Nobody wants to let go of a bonus offer.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Promotional email example: <a style=\"color: #666699;\" href=\"https:\/\/www2.hm.com\/en_in\/index.html\">H&amp;M<\/a><\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/hm-birthday-email-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47184\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/hm-birthday-email-1.jpeg\" alt=\"h&amp;m customer birthday promotional email campaign\" width=\"923\" height=\"763\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/hm-birthday-email-1.jpeg 923w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/hm-birthday-email-1-300x248.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/hm-birthday-email-1-768x635.jpeg 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Take inspiration from H&amp;M. Every year on my bday, the brand sends me a discount voucher that can be redeemed within a month.&nbsp;<\/span><span style=\"font-weight: 400;\">Notice how there\u2019s hardly any text; it simply highlights the bday offer. That should do the trick for you as well.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And not just your customers\u2019 birthdays, you can even add your company\u2019s anniversary to <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/\">your eCommerce email marketing<\/a>.&nbsp;<\/span><span style=\"font-weight: 400;\">Invite your customers to be a part of your celebration and offer them discounts for being loyal customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how an educational platform, <a href=\"https:\/\/institute.coschedule.com\/\">AMI<\/a>, does it.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47185\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email-1.jpeg\" alt=\"company birthday promotional email\" width=\"906\" height=\"871\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email-1.jpeg 906w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email-1-300x288.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email-1-768x738.jpeg 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/a><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email1-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-47186\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email1-1.jpeg\" alt=\"company birthday promotional email example\" width=\"892\" height=\"999\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email1-1.jpeg 917w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email1-1-268x300.jpeg 268w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email1-1-914x1024.jpeg 914w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/ami-birthday-email1-1-768x860.jpeg 768w\" sizes=\"(max-width: 892px) 100vw, 892px\" \/><\/a><span style=\"font-weight: 400;\">They call it their birthday and give out a special offer \u2013 courses at a discounted price. They even have a nice CTA text that entices users to take action.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the email failed to highlight the offer. You need to read through a lot of text to <\/span><span style=\"font-weight: 400;\">find out what the offer really is. But you get my point, right? Don&#8217;t make the same mistake.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-welcome-emails\/\">Read also: eCommerce Welcome Emails: Dazzle, Delight, Convert<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>9. Educational and content emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Educational emails are not directly promotional, but they act as a soft sell. Use this opportunity to educate your audience about your products and how they can be valuable to them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These emails provide valuable content such as how-to guides, tips, or blog articles related to your products or industry.&nbsp;<\/span><span style=\"font-weight: 400;\">It shows them you are not just about selling but care about the value you want to provide to your customers. This helps <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">nurture your customers<\/a> and build trust and authority.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Promotional email example: <a style=\"color: #666699;\" href=\"https:\/\/www.bigbasket.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Brand-T2-FSD-5K&amp;gclid=Cj0KCQjw9fqnBhDSARIsAHlcQYSJcgSNQBoAkkf_d7aRy-sPwdBm4_S6NKf_vES524s6FIV1Uve0HK0aAj1pEALw_wcB\">Bigbasket<\/a><\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47187\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket-1.jpeg\" alt=\"ecommerce educational or content promotional email example\" width=\"915\" height=\"1031\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket-1.jpeg 915w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket-1-266x300.jpeg 266w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket-1-909x1024.jpeg 909w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket-1-768x865.jpeg 768w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket1-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47188\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket1-1.jpeg\" alt=\"ecommerce promotional email example\" width=\"913\" height=\"1075\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket1-1.jpeg 913w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket1-1-255x300.jpeg 255w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket1-1-870x1024.jpeg 870w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket1-1-768x904.jpeg 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Bigbasket is an online megastore that brings 20,000+ products with more than 1,000 brands.&nbsp;<\/span><span style=\"font-weight: 400;\">I personally find their email campaigns quite interesting. They keep sharing food recipes, contests, and more that keep the audience engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> In this particular eCommerce email example, Bigbasket shares the benefits of eating eggs, and they do it in a fun way.&nbsp;<\/span><span style=\"font-weight: 400;\">Do you see how witty they get with their content?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, the email subject line is also something to look at. It instantly conveys what you can expect inside the email \u2013 all while being creative as well!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scrolling further down the email, they subtly promoted \u2018Fresho eggs.\u2019 Brilliant, isn\u2019t it? Killing two birds with one stone!&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket2-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47189\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket2-1.jpeg\" alt=\"engage your audience with this email example\" width=\"917\" height=\"933\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket2-1.jpeg 917w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket2-1-295x300.jpeg 295w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket2-1-768x781.jpeg 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">While the email is quite long, they also have something for people who do not like eggs.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket3-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47190\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket3-1.jpeg\" alt=\"increase audience engagement - promotional email strategy\" width=\"928\" height=\"1042\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket3-1.jpeg 928w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket3-1-267x300.jpeg 267w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket3-1-912x1024.jpeg 912w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket3-1-768x862.jpeg 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket4-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47191\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket4-1.jpeg\" alt=\"email marketing campaign\" width=\"920\" height=\"649\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket4-1.jpeg 920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket4-1-300x212.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/bigbasket4-1-768x542.jpeg 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cBut I don\u2019t like eggs!\u201d <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">No problem, they still got you covered.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>10. Replenishment emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An eCommerce brand that sells products consumed or used over time (e.g., skin care products, office supplies) should send reminders to customers to replenish their stock.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These emails need to be specific to the products they have purchased from you. Based on how long it typically lasts, create a schedule and send replenishment emails to your customers.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Promotional email example: <a style=\"color: #666699;\" href=\"https:\/\/www.purplle.com\/\">Purplle<\/a><\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/purpple-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47193\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/purpple-1.jpeg\" alt=\"replishment email example \" width=\"930\" height=\"734\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/purpple-1.jpeg 930w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/purpple-1-300x237.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/purpple-1-768x606.jpeg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Take a cue from Purplle, an eCommerce platform that deals in skincare and beauty products. Based on my purchase history, the brand keeps sending me a timely refill of your stock email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It starts with a small text followed by the product image that needs to be restocked. It\u2019s a brilliant strategy to incorporate into your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">eCommerce email marketing campaign<\/a> if you want to increase repeat orders.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-post-purchase-emails\/\">Read also: The Art of eCommerce Post-Purchase Emails [A Guide]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Write_Effective_eCommerce_Promotional_Emails\"><\/span><span style=\"color: #339966;\"><strong>How To Write Effective eCommerce Promotional Emails&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we have looked at some real-life eCommerce <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\">promotional email examples<\/a>, let me break down the key takeaways from those emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at some common elements found in successful eCommerce promotional emails.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Attractive email subject lines<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Effective emails start with <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">attention-grabbing subject lines<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> They should be concise, intriguing, and relevant to the content of the email.&nbsp;<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.12-AM.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47194\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.12-AM.png\" alt=\"promotional email subject line example\" width=\"1134\" height=\"136\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.12-AM.png 1134w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.12-AM-300x36.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.12-AM-1024x123.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.12-AM-768x92.png 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.45-AM.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47195\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.45-AM.png\" alt=\"ecommerce promotional email subject lines\" width=\"1134\" height=\"126\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.45-AM.png 1134w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.45-AM-300x33.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.45-AM-1024x114.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.34.45-AM-768x85.png 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Do you see what I\u2019m talking about?&nbsp;<\/span><span style=\"font-weight: 400;\">It should give hints to the recipient as to what they can expect.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A couple more subject line examples that you can use \u2013 <\/span><i><span style=\"font-weight: 400;\">&#8220;Don&#8217;t Miss Out on 50% Off!&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">&#8220;New Arrivals Just In!&#8221;<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\"><strong>Clear and compelling CTAs<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if the email open rate is high, you will see brands struggle to get a good click-through rate (CTR). Do you know why?&nbsp;<\/span><span style=\"font-weight: 400;\">Their emails lack a clear and action-oriented call-to-action (CTA).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want your customers to take action, use action verbs like &#8220;Shop Now,&#8221; &#8220;Buy Now,&#8221; or &#8220;Get Started&#8221; to guide recipients toward the desired action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the CTA button should stand out.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.35.23-AM.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47196\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.35.23-AM.png\" alt=\"ecommerce promotional email CTA button\" width=\"1140\" height=\"118\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.35.23-AM.png 1140w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.35.23-AM-300x31.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.35.23-AM-1024x106.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.35.23-AM-768x79.png 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Engaging visuals<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever wondered what makes eCommerce emails successful? It\u2019s safe to say high-quality images and visually appealing design elements, amongst other things.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product images should be clear and well-lit, and showcase the item from multiple angles, especially for an eCommerce brand.&nbsp;<\/span><span style=\"font-weight: 400;\">Use images that resonate with your brand&#8217;s style and message and make it look attractive to your consumers\u2019 eyes.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/onlyyy-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47197\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/onlyyy-1.jpeg\" alt=\"insert high-quality visuals in your email campaigns\" width=\"919\" height=\"571\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/onlyyy-1.jpeg 919w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/onlyyy-1-300x186.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/onlyyy-1-768x477.jpeg 768w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Compelling copy<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Craft persuasive and concise copy highlighting your products&#8217; benefits, unique selling points, and why they are a must-have.&nbsp;<\/span><span style=\"font-weight: 400;\">Use storytelling techniques to connect with the reader on an emotional level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure where to start? Well, check out a list of <\/span><a href=\"https:\/\/www.engagebay.com\/cold-email-template\/promotional-email\"><span style=\"font-weight: 400;\">promotional email templates<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 simply copy-paste and customize them to fit your product.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.39.49-AM.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-47198\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.39.49-AM.png\" alt=\"promotional email templates by EngageBay\" width=\"1134\" height=\"724\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.39.49-AM.png 1134w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.39.49-AM-300x192.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.39.49-AM-1024x654.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.39.49-AM-768x490.png 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Segmentation and personalization<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next important thing to look out for is segmentation.&nbsp;<\/span><span style=\"font-weight: 400;\">Despite including all the essential elements, your email campaign might not yield results.&nbsp;<\/span><span style=\"font-weight: 400;\">If that&#8217;s the case, take a look at segmentation and personalization.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/www.superoffice.com\/blog\/email-marketing-strategy\/\"><span style=\"font-weight: 400;\">email marketing experiment<\/span><\/a><span style=\"font-weight: 400;\"> revealed that a segmented email campaign had a 94% open rate and a 38% CTR, compared to a 42% open rate and a 4.5% CTR in a non-segmented email campaign. What does that tell you?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Send targeted emails to specific segments to increase relevance and engagement. You can segment your email list based on customer behavior, demographics, or purchase history.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization has the same impact. A study by Experian found that personalized emails deliver 6x higher transaction rates.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalizing emails with the recipients&#8217; names and tailored product recommendations based on their past purchases or browsing behavior can significantly increase engagement and conversions.<\/span><\/p>\n<figure id=\"attachment_47199\" aria-describedby=\"caption-attachment-47199\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.40.30-AM.png\"><img decoding=\"async\" class=\"wp-image-47199 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.40.30-AM.png\" alt=\"importance of personalization in email marketing\" width=\"778\" height=\"327\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.40.30-AM.png 1132w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.40.30-AM-300x126.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.40.30-AM-1024x431.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-at-10.40.30-AM-768x323.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/a><figcaption id=\"caption-attachment-47199\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.superoffice.com\/blog\/email-marketing-strategy\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/figcaption><\/figure>\n<h3><span style=\"color: #993300;\"><strong>Mobile optimization<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s the hard truth: <\/span><i><span style=\"font-weight: 400;\">About<\/span><\/i><a href=\"https:\/\/emailmarketingsecrets.org\/blog\/63-percent-emails-mobile\/\"><i><span style=\"font-weight: 400;\"> 72% of people<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> will delete an email that isn\u2019t optimized for their mobile device.&nbsp;<\/span><\/i><span style=\"font-weight: 400;\">Are you willing to take that chance?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A whopping 63% of emails are now opened on a mobile device. If you don\u2019t want your audience to opt out of your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">email list<\/a>, adapt!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure that your emails are mobile-responsive and display well on small screens. Test your emails on various devices to ensure a seamless experience.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Unsubscribe and contact information<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every promotional email you send should include a clear and visible &#8220;unsubscribe&#8221; or &#8220;opt-out&#8221; link. This link lets recipients easily and quickly stop receiving emails from your mailing list.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, your eCommerce promotional emails should also include clear and accurate contact information for your business. It allows them to reach out if they have questions or concerns, or want to update their preferences.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ai-ecommerce-email-marketing\/\">Read also: How AI is Revolutionizing eCommerce Email Marketing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"color: #339966;\"><strong>Wrapping Up<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With so many <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing software<\/a> in the market, you can easily automate and streamline your entire promotional marketing campaign.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By adopting industry best practices \u2013 from crafting compelling subject lines to creating personalized, visually appealing email content, you can establish a connection with your customers that goes beyond the transactional. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Build trust, offer value, and ultimately watch your sales skyrocket.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For email marketing at super affordable rates, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is your best bet.&nbsp;<\/span><span style=\"font-weight: 400;\">It&#8217;s free for up to 15 users. 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