{"id":47338,"date":"2023-09-15T12:32:56","date_gmt":"2023-09-15T12:32:56","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=47338"},"modified":"2026-04-09T15:08:00","modified_gmt":"2026-04-09T15:08:00","slug":"email-seed-testing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/","title":{"rendered":"Email Seed Testing: A Time-Tested Email Deliverability Hack"},"content":{"rendered":"<div data-block=\"true\" data-editor=\"8l4i8\" data-offset-key=\"8m7cg-0-0\">\n<p><span style=\"font-size: 16px;\">Who can tell if the emails you\u2019re about to send will land in your subscribers\u2019 inboxes? Email service providers keep their cards close to their chest regarding <\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/medium.com\/@anthony_66042\/the-truth-about-return-path-certification-and-gmail-2cb546a0112f\">spam filter rules<\/a><span style=\"font-size: 16px;\">.<\/span><\/p>\n<\/div>\n<p>You might pass a spam check with one and fail another. It\u2019s a tough call, but you don\u2019t want to be caught on the wrong foot &#8211; especially if you have been <a href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">flagged for spam<\/a> in the past.<\/p>\n<p>An effective, low-cost solution to this problem is seed testing for <a href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">email deliverability<\/a>. It takes some effort, but it can help you identify and fix the real problem that may have eluded you all this while.<\/p>\n<p>In this article, we\u2019ll go over the basics of email seed testing and how you can use it to turn around your email marketing fortunes. We\u2019ll cover:<\/p>\n<ul>\n<li>What is email seed testing?<\/li>\n<li>How to run an email seed testing campaign?<\/li>\n<li>Best practices for email seed testing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#What_Is_Email_Seed_Testing\" >What Is Email Seed Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#Why_You_Need_Seed_Testing_in_Email_Marketing\" >Why You Need Seed Testing in Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#Email_Seed_Testing_vs_AB_Testing_Whats_the_Difference\" >Email Seed Testing vs A\/B Testing: What\u2019s the Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#Benefits_of_Email_Seed_List_Testing_in_Email_Marketing\" >Benefits of Email Seed List Testing in Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#What_Is_a_Seed_List_in_Email_Deliverability\" >What Is a Seed List in Email Deliverability?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#How_do_You_Manage_Seed_Testing\" >How do You Manage Seed Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#Seed_Testing_Best_Practices\" >Seed Testing Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Email_Seed_Testing\"><\/span><span style=\"color: #339966;\"><strong>What Is Email Seed Testing?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a nutshell, seed testing is inbox placement testing. It tests your emails to ensure they inbox and don\u2019t land in spam \u2013 all before you send them to real subscribers. Think of it as a trial run before showtime! You\u2019ll know exactly what to do and where based on the results.<\/p>\n<p>In other words, the cause of the deliverability problem and the provider it&#8217;s with. You can then go to work on optimizing your emails for better performance.<\/p>\n<p>With email seed testing, you can sort out many technical issues, like email bounces, spam checks, and <a href=\"https:\/\/www.engagebay.com\/blog\/email-authentication\/\">authentication mismatches<\/a>.<\/p>\n<p>You can also handle user experience issues, like broken links, shaky text, image alignment, bad readability, and responsiveness. By addressing these issues in advance, you know that you&#8217;ve done the right thing \u2013 at least as far as spam filters go!<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement and conversions.<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Need_Seed_Testing_in_Email_Marketing\"><\/span><span style=\"color: #339966;\"><strong>Why You Need Seed Testing in Email Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/chrome-capture-2023-7-17-3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-45963 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/chrome-capture-2023-7-17-3.png\" alt=\"Email categories\" width=\"369\" height=\"600\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/chrome-capture-2023-7-17-3.png 369w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/chrome-capture-2023-7-17-3-185x300.png 185w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/a><\/p>\n<p>Gmail blocked 49% of all emails for spam in 2022. Yet, they won&#8217;t give senders exact numbers regarding email placement. At best, they\u2019ll tell you if your emails bounced. There\u2019s no way to know how many made it to the inbox, how many got sent to spam, or the promotions tab.<\/p>\n<p>It\u2019s up to you to do the homework and find ways to avoid technical and aesthetic issues that might show up. Moreover, Apple\u2019s Mail Privacy Protection (MPP) has skewed open rates so much that you can no longer peg your <a href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">email deliverability rate<\/a> against it.<\/p>\n<p>A couple of years ago, a 25% open rate meant a good percentage of your email likely landed on target. Today, MMP pre-downloads images without the user necessarily clicking on an email. Marketers can\u2019t tell if it was a genuine user engagement.<\/p>\n<p>There\u2019s no way MPP can beat good old email seed testing!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">Read also: How To Avoid Spam Filters For Better Email Deliverability<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize recruitment and <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/marketing\"><span style=\"font-weight: 400;\">marketing email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"Email_Seed_Testing_vs_AB_Testing_Whats_the_Difference\"><\/span><span style=\"color: #339966;\"><strong>Email Seed Testing vs A\/B Testing: What\u2019s the Difference?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seed list testing and A\/B testing may sound similar but have important differences.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Goal<\/strong><\/span><\/h3>\n<p>Seed testing has more to do with inbox placement and email deliverability. A\/B testing focuses on engagement \u2013 open rates, click-through rates, and conversion.<\/p>\n<h3><strong><span style=\"color: #993300;\">Action<\/span><\/strong><\/h3>\n<p>Seed testing looks for ways to keep an email campaign from hitting spam filters and <a href=\"https:\/\/www.engagebay.com\/blog\/here-is-your-to-do-list-of-9-tasks-for-high-email-deliverability\/\">improve your email deliverability<\/a>. A\/B testing mainly helps fine-tune CTAs, subject lines, and copy. There\u2019s a bit of overlap between the two here \u2013 subject lines and content can impact placement.<\/p>\n<h3><strong><span style=\"color: #993300;\">Audience<\/span><\/strong><\/h3>\n<p>Seed testing involves a limited audience (even if you use a third-party service for seed testing). A\/B testing involves multiple email variations sent to two or more actual customer segments.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Metrics<\/strong><\/span><\/h3>\n<p>Seed testing assesses metrics like email deliverability rate and delivery speed. A\/B testing provides data on open rates, click-through rates, and conversion.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">Read also: Avoiding the Spam Folder: An Intro to Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Email_Seed_List_Testing_in_Email_Marketing\"><\/span><span style=\"color: #339966;\"><strong>Benefits of Email Seed List Testing in Email Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email seed testing helps predict performance based on hard data and optimize each campaign for.<\/p>\n<h3><strong><span style=\"color: #993300;\">Better email deliverability<\/span><\/strong><\/h3>\n<p>If you\u2019ve had a low open rate for a while, seed testing can help you get to the bottom of it. You might often put it down to the subject line or CTA not working out. However, seed testing uncovers other factors that may be at play.<\/p>\n<p>For example, broken links, authentication mismatch (SPF, DKIM, DMARC), images not displaying in full, etc. This removes all ambiguity about the real reason for bounced emails or spam complaints. You can then troubleshoot without losing any more time.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Increased engagement<\/strong> <\/span><\/h3>\n<p>Email engagement depends in no small part on user experience. If you can figure out why some design elements load slowly or improve the text alignment, you can increase the open and click rate.<\/p>\n<p>Seed testing can help you get feedback and make the best campaign design choices.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Improved sender reputation<\/strong> <\/span><\/h3>\n<p>Every time a subscriber reports you as spam, your <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">sender reputation<\/a> declines. A low sender score means email service providers will automatically <a href=\"https:\/\/www.engagebay.com\/blog\/blacklists-greylists-whitelists-email-deliverability\/\">blacklist you for spam<\/a>.<\/p>\n<p>Seed testing keeps your sender&#8217;s reputation intact by identifying potential email authentication problems so you can fix them before your emails go out.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Better brand image<\/strong><\/span><\/h3>\n<p>Subscribers will likely engage with your email on various devices and email clients, and with varying internet speeds. If your email is slow to load, has missing text or images that don\u2019t work, or has poor spacing and alignment, it will affect their perception of you.<\/p>\n<p>Seed testing can iron out all the kinks in your email and help you create a good impression.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">Read also: Bounce Rates and Email Deliverability \u2013 A Simple Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Seed_List_in_Email_Deliverability\"><\/span><span style=\"color: #339966;\"><strong>What Is a Seed List in Email Deliverability?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A seed list is made up of email accounts used exclusively for internal testing. The email addresses on it may belong to co-workers or even friends and family. Once you\u2019ve emailed your seed list, you check in real-time to find out where your emails are placed.<\/p>\n<p>All you\u2019re doing is getting real-time feedback on email deliverability. You don\u2019t need to have too many people on your seed list. But make sure, they\u2019re using the same email service providers, apps, and devices that your customers do.<\/p>\n<p>Remember, seed list testing aims to iron out functional issues like layout, authentication, and formatting. It\u2019s not a good way to estimate engagement or conversion.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your marketing strategy with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sunsetting-policy-email-deliverability\/\">Read also: Email Sunsetting Policy 101 For Beginners<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_You_Manage_Seed_Testing\"><\/span><span style=\"color: #339966;\"><strong>How do You Manage Seed Testing?<\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is the seed testing process step-by-step. Pull up your seed list and send out emails. The next step is to ask for feedback on the following.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Placement<\/strong><\/span><\/h3>\n<p>The first thing to check is if the emails went to spam or made it to the inbox \u2013 across different apps and providers. If they are showing in the spam folder, click Report Not Spam to move them to the inbox.<\/p>\n<p>Compare the number of emails landing in spam versus the number of emails delivered. This indicates how successful an actual campaign is likely to be.<\/p>\n<h3><strong><span style=\"color: #993300;\">Sender information<\/span> <\/strong><\/h3>\n<p>Before you click on the email, see if the sender name, subject line, and preview text are all showing up clearly across the web and mobile. Look for any extra text appearing with the preview.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Links<\/strong> <\/span><\/h3>\n<p>Next, it\u2019s time to confirm if all links are working as they should. Make sure they\u2019re set to open in a new tab.<\/p>\n<h3><strong><span style=\"color: #993300;\">Images and text<\/span> <\/strong><\/h3>\n<p>Check if the images display correctly and if the text aligns with the images.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Readability<\/strong><\/span><\/h3>\n<p>Adjust the font size and type if it\u2019s hard to read, especially for mobile.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/blacklists-greylists-whitelists-email-deliverability\/\">Read also: The Impact of Email Blacklists, Greylists, and Whitelists<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Seed_Testing_Best_Practices\"><\/span><span style=\"color: #339966;\"><strong>Seed Testing Best Practices<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some key things to remember before, during, and after seed list testing, are as follows.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Include every email service provider <\/strong><\/span><\/h3>\n<p>Email placement works differently across email service providers. To get a realistic view of deliverability rates for each, include them all on your seed list and in the same proportion as the actual list.<\/p>\n<p>For example, if 30% of your subscribers use Yahoo, your seed list should reflect that. <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">EngageBay lets you segment your seed list<\/a> by provider and create separate lists for easier tracking.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Clean and validate your seed list <\/strong><\/span><\/h3>\n<p>Having inactive email addresses in your seed list is asking for trouble. If this happens too many times, email service providers will take note and cut your sender score or turn them into spam traps.<\/p>\n<p>This can impact your email deliverability rate. The key is validating your seed list every quarter and removing inactive emails.<\/p>\n<p>Check if your email authentication parameters are good. Email marketing platforms like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> offer built-in email validation to help identify and suppress invalid or duplicate email addresses.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Optimize your marketing efforts with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed for efficiency and impact.<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\"><strong>Use the same layout and content<\/strong> <\/span><\/h3>\n<p>Avoid using placeholder content in your seed emails. It defeats the purpose of seed testing. For example, if you change the copy, hyperlinks, or design in the campaign, the HTML code will be a lot different.<\/p>\n<p>This can result in unforeseen problems. Never use the \u2018cc\u2019 or \u2018bcc\u2019 fields when sending emails to your seed list. This can affect SPF authentication. Use the same email client, domain\/sending platform, email service provider, etc. you\u2019d use for actual campaigns.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-laws-and-regulations\/\">Read also: Emailing with Ease: How to Comply with Email Laws and Win Customers<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Seed test before every campaign<\/strong> <\/span><\/h3>\n<p>Running email seed tests routinely can help you gather enough data to benchmark performance and perform cause-effect analyses. By looking at data from previous campaigns, you can fix authentication, formatting, and design issues much more reliably.<\/p>\n<p>EngageBay provides comprehensive campaign reports to help you discover trends over time. It also comes with a handy dashboard that displays key performance data upfront.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Exclude seed lists from performance reports<\/strong> <\/span><\/h3>\n<p>You must tag seed list emails and exclude them from actual performance reports. Seed list testing is not meant to measure engagement.<\/p>\n<p>Including them might inflate your open and click-through rates and lead to incorrect assumptions. You can add, update, or remove lists with ease in EngageBay.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/\">Read also: Bounce Back Emails: What Are They And How To Fix Them<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email seed listing is a must-have tool for marketers to keep one step ahead of spam filters and protect brand reputation. Combined with email validation, it can improve your email deliverability, drive engagement, and put your business on the growth path.<\/p>\n<p>Check out EngageBay for your email campaigns today. Sign up for free or talk to our team.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Who can tell if the emails you\u2019re about to send will land in your subscribers\u2019 inboxes? Email service providers keep [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":47511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[271,8763,7913,8764],"class_list":["post-47338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-deliverability","tag-email-seed-testing","tag-email-testing","tag-seed-testing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Seed Testing: A Time-Tested Email Deliverability Hack<\/title>\n<meta name=\"description\" content=\"Email seed testing is a preview of email deliverability that can help you hit a home run to the inbox. Read on for more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Seed Testing: A Time-Tested Email Deliverability Hack\" \/>\n<meta property=\"og:description\" content=\"Email seed testing is a preview of email deliverability that can help you hit a home run to the inbox. Read on for more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-15T12:32:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T15:08:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-seed-testing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Calvin Rodrigues\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Calvin Rodrigues\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/\"},\"author\":{\"name\":\"Calvin Rodrigues\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/89d2897d503b785aa99a630e2aaf0ab5\"},\"headline\":\"Email Seed Testing: A Time-Tested Email Deliverability Hack\",\"datePublished\":\"2023-09-15T12:32:56+00:00\",\"dateModified\":\"2026-04-09T15:08:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/\"},\"wordCount\":1869,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-seed-testing.png\",\"keywords\":[\"email deliverability;\",\"email seed testing\",\"email testing\",\"seed testing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/\",\"name\":\"Email Seed Testing: A Time-Tested Email Deliverability Hack\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-seed-testing.png\",\"datePublished\":\"2023-09-15T12:32:56+00:00\",\"dateModified\":\"2026-04-09T15:08:00+00:00\",\"description\":\"Email seed testing is a preview of email deliverability that can help you hit a home run to the inbox. Read on for more\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-seed-testing.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-seed-testing.png\",\"width\":1000,\"height\":600,\"caption\":\"email-seed-testing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Email Seed Testing: A Time-Tested Email Deliverability Hack\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/89d2897d503b785aa99a630e2aaf0ab5\",\"name\":\"Calvin Rodrigues\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e5ba484308466a18f3e6ac02bc5c210eda43504bf71d81b70e0fcd8c540902d?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e5ba484308466a18f3e6ac02bc5c210eda43504bf71d81b70e0fcd8c540902d?s=96&d=identicon&r=g\",\"caption\":\"Calvin Rodrigues\"},\"description\":\"Calvin Rodrigues is a B2B SaaS writer specializing in product-led content. He loves helping brands 'show' rather than 'tell' why customers should choose them over the competition. Loves to cook and read when not at work.\",\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/calvin-r\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Email Seed Testing: A Time-Tested Email Deliverability Hack","description":"Email seed testing is a preview of email deliverability that can help you hit a home run to the inbox. Read on for more","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/","og_locale":"en_US","og_type":"article","og_title":"Email Seed Testing: A Time-Tested Email Deliverability Hack","og_description":"Email seed testing is a preview of email deliverability that can help you hit a home run to the inbox. Read on for more","og_url":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2023-09-15T12:32:56+00:00","article_modified_time":"2026-04-09T15:08:00+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-seed-testing.png","type":"image\/png"}],"author":"Calvin Rodrigues","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Calvin Rodrigues","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/"},"author":{"name":"Calvin Rodrigues","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/89d2897d503b785aa99a630e2aaf0ab5"},"headline":"Email Seed Testing: A Time-Tested Email Deliverability Hack","datePublished":"2023-09-15T12:32:56+00:00","dateModified":"2026-04-09T15:08:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/"},"wordCount":1869,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-seed-testing.png","keywords":["email deliverability;","email seed testing","email testing","seed testing"],"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/","url":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/","name":"Email Seed Testing: A Time-Tested Email Deliverability Hack","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-seed-testing.png","datePublished":"2023-09-15T12:32:56+00:00","dateModified":"2026-04-09T15:08:00+00:00","description":"Email seed testing is a preview of email deliverability that can help you hit a home run to the inbox. Read on for more","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/email-seed-testing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-seed-testing.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/email-seed-testing.png","width":1000,"height":600,"caption":"email-seed-testing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/email-seed-testing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Marketing","item":"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/"},{"@type":"ListItem","position":3,"name":"Email Seed Testing: A Time-Tested Email Deliverability Hack"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/89d2897d503b785aa99a630e2aaf0ab5","name":"Calvin Rodrigues","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e5ba484308466a18f3e6ac02bc5c210eda43504bf71d81b70e0fcd8c540902d?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e5ba484308466a18f3e6ac02bc5c210eda43504bf71d81b70e0fcd8c540902d?s=96&d=identicon&r=g","caption":"Calvin Rodrigues"},"description":"Calvin Rodrigues is a B2B SaaS writer specializing in product-led content. He loves helping brands 'show' rather than 'tell' why customers should choose them over the competition. Loves to cook and read when not at work.","url":"https:\/\/www.engagebay.com\/blog\/author\/calvin-r\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/47338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=47338"}],"version-history":[{"count":17,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/47338\/revisions"}],"predecessor-version":[{"id":80053,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/47338\/revisions\/80053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/47511"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=47338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=47338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=47338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}