{"id":47397,"date":"2023-09-19T14:10:30","date_gmt":"2023-09-19T14:10:30","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=47397"},"modified":"2025-04-24T12:41:10","modified_gmt":"2025-04-24T12:41:10","slug":"ecommerce-support-technologies","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-support-technologies\/","title":{"rendered":"eCommerce Support Technologies To Help Build Your Moat"},"content":{"rendered":"<p>If there\u2019s one thing that\u2019s impossible to replicate in eCommerce, it\u2019s customer service. It\u2019s the moat that protects your business from the marauding competition. As Amazon and the like have shown, <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-platform-integration\/\">good customer service<\/a> drives customer loyalty and increases lifetime value.<\/p>\n<p>And, now that eCommerce support teams are getting leaner and more agile, technology is a key part of the equation. The good news is that the latest eCommerce support technologies are scalable, need zero IT support, and are mostly excellent value for money.<\/p>\n<p>It\u2019s choosing the right ones from the pack that\u2019s not so easy.<\/p>\n<p>Don\u2019t worry! In this guide, we give you an overview of the latest eCommerce customer support technologies and how they impact your growth. We will also review the top eCommerce support software tools that leverage some of these technologies to drive growth.<\/p>\n<p>You\u2019ll learn about:<\/p>\n<ul>\n<li>The must-have eCommerce capabilities to stay competitive<\/li>\n<li>Technologies behind these capabilities<\/li>\n<li>10 best eCommerce support software<\/li>\n<\/ul>\n<p>Let\u2019s begin.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-support-technologies\/#3_Must-Have_eCommerce_Capabilities_to_Stay_Competitive\" >3 Must-Have eCommerce Capabilities to Stay Competitive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-support-technologies\/#eCommerce_Support_Technologies_Behind_These_Outcomes\" >eCommerce Support Technologies Behind These Outcomes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-support-technologies\/#Starting_from_Scratch_Here_are_the_Building_Blocks_to_Focus_On\" >Starting from Scratch? Here are the Building Blocks to Focus On<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-support-technologies\/#How_To_Choose_the_Best_eCommerce_Support_Software\" >How To Choose the Best eCommerce Support Software?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-support-technologies\/#10_Best_eCommerce_Support_Software_Tools\" >10 Best eCommerce Support Software Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-support-technologies\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"3_Must-Have_eCommerce_Capabilities_to_Stay_Competitive\"><\/span><span style=\"color: #339966;\"><strong>3 Must-Have eCommerce Capabilities to Stay Competitive<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Online shoppers want you to make it easy for them to find information on-demand, via multiple communication channels, and in a personalized way. eCommerce businesses are responding in the following ways.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Multichannel support<\/strong><\/span><\/h3>\n<p>Let\u2019s face it. Phone and email support have become somewhat old-school. It\u2019s so much easier for shoppers to tag you in a social media post requesting help or live chat while on the move. <a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\">More than 70% of consumers<\/a> switch channels, and the transition must be smooth.<\/p>\n<p>So, you need to think omni-channel in order to meet SLAs (with eCommerce marketplaces) and drive customer satisfaction.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Self-service options<\/strong><\/span><\/h3>\n<p>Given a chance, <a href=\"https:\/\/www.netscribes.com\/e-commerce-customer-service\/\">73% of customers<\/a> would prefer to find information themselves instead of contacting customer support. It\u2019s a win-win for both you and them.<\/p>\n<p>Setting up an FAQ page or help center on your website or app can drive down ticket volumes and significantly improve team efficiency.<\/p>\n<h3><strong><span style=\"color: #993300;\">Personalization<\/span><\/strong><\/h3>\n<p>If you\u2019ve used <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics-tools\/\">website analytics<\/a> and heat maps, you know how they can uncover <a href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/\">customer intent<\/a>. The latest eCommerce technologies go far beyond that to orchestrate experiences based on real-time data across channels and customer persona &#8211; all without manual input.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"eCommerce_Support_Technologies_Behind_These_Outcomes\"><\/span><span style=\"color: #339966;\"><strong>eCommerce Support Technologies Behind These Outcomes<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_47109\" aria-describedby=\"caption-attachment-47109\" style=\"width: 757px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/chrome-capture-2023-8-7-4-1.png\"><img decoding=\"async\" class=\" wp-image-47109\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/chrome-capture-2023-8-7-4-1.png\" alt=\"EngageBay self-service support\" width=\"757\" height=\"406\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/chrome-capture-2023-8-7-4-1.png 1164w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/chrome-capture-2023-8-7-4-1-300x161.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/chrome-capture-2023-8-7-4-1-1024x550.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/chrome-capture-2023-8-7-4-1-768x412.png 768w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><figcaption id=\"caption-attachment-47109\" class=\"wp-caption-text\"><em>EngageBay self-service support<\/em><\/figcaption><\/figure>\n<p>Here are some of the trending eCommerce support tech solutions driving innovation today.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Chatbots<\/strong><\/span><\/h3>\n<p>A chatbot is an automated text-based tool that can answer FAQs relating to order tracking, payments, shipping addresses, etc. It can loop in an agent if it can\u2019t find the right answer in its built-in library or raise a ticket for follow-up. Chatbot tools are self-learning and allow agents to focus on priority tickets.<\/p>\n<p>The result: improved first response time and resolution rate.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Cloud<\/strong><\/span><\/h3>\n<p>Cloud technology gives you access to business data anytime, anywhere, and on any device. It can make your eCommerce website more responsive and easily scale your business.<\/p>\n<h3><strong><span style=\"color: #993300;\">Voice search<\/span><\/strong><\/h3>\n<p>Voice-enabled search is changing how consumers buy online. Consumers can now use words to browse products, get product information, and add items to their shopping lists in a fraction of the time it\u2019d take to type it in.<\/p>\n<p>Voice assistants like Amazon and Alexa can automatically update your list based on your input, saving you time and effort. Of course, consumers are increasingly using voice commands to contact customer support.<\/p>\n<h3><strong><span style=\"color: #993300;\">AI and Big Data<\/span><\/strong><\/h3>\n<p>AI is taking <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">eCommerce personalization<\/a> to the next level, impacting everything from product recommendations to help-center content. AI-based intelligent routing can direct customers to the right agent based on skill level and experience, improving the odds of first-contact resolution.<\/p>\n<p>Big Data can spot patterns in customer satisfaction surveys and streamline process improvement.<\/p>\n<h3><strong><span style=\"color: #993300;\">CRM and helpdesk<\/span><\/strong><\/h3>\n<p>If your team is not meeting SLAs, it\u2019s probably because they spend too much time switching between multiple chats on marketplace platforms. A <a href=\"https:\/\/www.engagebay.com\/blog\/online-knowledge-base\/\">customer support helpdesk<\/a> can help them consolidate all these messages and respond on time.<\/p>\n<p>It can <a href=\"https:\/\/www.engagebay.com\/blog\/customer-data-guide\/\">leverage your CRM data<\/a> to give agents contextual information on customer queries and improve the first contact resolution rate.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-platform-integration\/\">Read also: eCommerce Email Platform Integration \u2014 The Top Tools To Try<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Starting_from_Scratch_Here_are_the_Building_Blocks_to_Focus_On\"><\/span><span style=\"color: #339966;\"><strong>Starting from Scratch? Here are the Building Blocks to Focus On<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The technologies covered in the previous section are enablers that need a foundation to build on. If you\u2019re starting out, set these up first:<\/p>\n<h3><strong><span style=\"color: #993300;\">Website<\/span><\/strong><\/h3>\n<p>Setting up a website requires you to have a domain name and <a href=\"https:\/\/www.namehero.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">hosting provider<\/a>. Think of a domain name as your address on the internet. It\u2019s what people will use to find your website. A hosting provider runs the server your domain lives on. They keep your website running and troubleshoot any problems.<\/p>\n<p>But be warned, finding a domain name of your choice can be hard. So, it\u2019s important to keep your options open and work with domain name registrars \u2013 agencies that reserve domain names <strong>&#8211; <\/strong>to find alternatives. You can get a business email address for free with most hosting&nbsp;providers. Having one makes you look more professional and helps with fraud protection.<\/p>\n<h3><strong><span style=\"color: #993300;\">SSL<\/span><\/strong><\/h3>\n<p>An SSL certificate \u2013 represented by a padlock icon in the address bar &#8211; confirms that all information sent to and from your website is encrypted and secure. It\u2019s a key factor for reassuring customers and building trust. <a href=\"https:\/\/www.cloudways.com\/en\/free-ssl-hosting.php\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Free SSL hosting<\/a> certificates are issued by authorized agencies or hosting providers, usually for free.<\/p>\n<p>For example, Comodo and SSL.com are two great examples of SSL agencies.<\/p>\n<h3><strong><span style=\"color: #993300;\">eCommerce platform<\/span><\/strong><\/h3>\n<figure id=\"attachment_34433\" aria-describedby=\"caption-attachment-34433\" style=\"width: 714px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Plus_-All-In-One-Commerce-Platform.png\"><img decoding=\"async\" class=\" wp-image-34433\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Plus_-All-In-One-Commerce-Platform.png\" alt=\"Shopify Plus\" width=\"714\" height=\"329\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Plus_-All-In-One-Commerce-Platform.png 1674w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Plus_-All-In-One-Commerce-Platform-300x138.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Plus_-All-In-One-Commerce-Platform-1024x472.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Plus_-All-In-One-Commerce-Platform-768x354.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Plus_-All-In-One-Commerce-Platform-1536x708.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Plus_-All-In-One-Commerce-Platform-595xh.png 595w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/a><figcaption id=\"caption-attachment-34433\" class=\"wp-caption-text\"><em>Shopify Plus<\/em><\/figcaption><\/figure>\n<p>Next, it\u2019s time to integrate an eCommerce platform with your website. An eCommerce platform provides functional tools and add-ons that turn your website into a store. For example, adding products, managing inventory, and tracking sales.<\/p>\n<p>The good news is most <a href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-platforms-for-startups\/\">eCommerce platforms like Shopify or WooCommerce<\/a> are incredibly easy to set up and don\u2019t need IT support.<\/p>\n<p>Some key features:<\/p>\n<h4><span style=\"color: #666699;\"><strong>Payment gateway<\/strong><\/span><\/h4>\n<p>A payment gateway is a third-party payment processor that works with your bank and the customer\u2019s bank to process credit card payments. It is they that generate success or failure responses based on the payment status.<\/p>\n<p>For example, Stripe and PayPal. eCommerce platforms like Shopify come with multiple payment gateway options for you to choose from.<\/p>\n<h4><strong><span style=\"color: #666699;\">Inventory management<\/span><\/strong><\/h4>\n<p>Keeping track of inventory and refilling stocks on time can be a key growth driver for your eCommerce business. eCommerce platforms have real-time inventory tracking and management apps to optimize lead times and cut costs.<\/p>\n<p>These are especially handy if you have multiple stores or special handling requirements.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-customer-support-case-studies\/\">Read also: 23 eCommerce Customer Support Case Studies for Small Businesses<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>eCommerce CRM<\/strong><\/span><\/h3>\n<p>Online businesses don\u2019t interact with customers in person for feedback. Instead, they rely on <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> to track and interpret customer behavior across various touchpoints like websites and social media.<\/p>\n<p>An eCommerce CRM tool surfaces actionable insights from this data and helps you <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">run your marketing campaigns on autopilot<\/a>.<\/p>\n<h3><span style=\"color: #993300;\"><strong>eCommerce Customer Support Helpdesk<\/strong><\/span><\/h3>\n<p>An eCommerce helpdesk helps you collate, track, and <a href=\"https:\/\/www.engagebay.com\/service\/tickets\">close tickets on time<\/a> and keep up with those SLAs. Moreover, you can automate common customer queries regarding shipping, returns, and payments, enabling agents to focus on priority issues.<\/p>\n<p>Some helpdesk tools also track agent performance for <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics\/\">your KPIs<\/a> and generate reports for you.<\/p>\n<p>Together, a CRM and helpdesk can help you deliver a meaningful customer experience throughout their journey with your brand. An all-in-one platform like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> can be better than specialist tools \u2013 especially for small businesses.&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation-guide\/\">Read also: The Beginner\u2019s Guide to eCommerce Marketing Automation<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Choose_the_Best_eCommerce_Support_Software\"><\/span><span style=\"color: #339966;\"><strong>How To Choose the Best eCommerce Support Software?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since this article focuses on eCommerce support, let\u2019s take a quick look at the top factors to look for when shortlisting software tools.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Time to value<\/strong><\/span><\/h3>\n<p>How long would it take for the software to integrate into your existing business workflow? The best ecommerce helpdesk tools come with one-click integration. You\u2019ll be ready to go in no time.<\/p>\n<p>The tool you choose must make a <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics\/\">measurable impact on KPIs<\/a> like first response time via <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\">automation<\/a>. It should also be easy to use.<\/p>\n<h3><strong><span style=\"color: #993300;\">Business size<\/span><\/strong><\/h3>\n<p>If you\u2019re a small business, you may not need many of the standard bundled features, so you must be able to pick and choose. Make a checklist of the must-haves versus the nice-to-haves.<\/p>\n<p>If in doubt, choose a basic plan that covers all your day-to-day business needs and upgrade incrementally as you scale. Enterprise businesses can get more value from an all-inclusive configuration right from the start.<\/p>\n<h3><strong><span style=\"color: #993300;\">Cost<\/span><\/strong><\/h3>\n<p>Are you going to be paying on a per-seat basis or per ticket? Pay close attention to the price break-up between the basic plan and any extras. Don\u2019t settle for the cheapest option at the cost of functionality.<\/p>\n<p>Try to find a good balance.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-tools\/\">Read also: 25 Top eCommerce Marketing Tools to Boost Sales <\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Best_eCommerce_Support_Software_Tools\"><\/span><span style=\"color: #339966;\"><strong>10 Best eCommerce Support Software Tools<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this section, we review some of the best eCommerce support software systems that offer a great mix of technology and value.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Help Scout<\/strong><\/span><\/h3>\n<p>Help Scout is an all-in-one eCommerce support software with advanced automation and reporting features. Its simple, easy-to-use interface can be a good fit for small teams.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Key Features<\/strong><\/span><\/h4>\n<ul>\n<li>Shared inbox that syncs multiple communications channels to a single dashboard<\/li>\n<li>Private notes that allow agents to tag their colleagues for help on specific cases.<\/li>\n<li>Collision detection &#8211; a feature that prevents cases being worked by one agent from being accessed by others.<\/li>\n<li>Docs &#8211; a feature that lets you create a <a href=\"https:\/\/www.engagebay.com\/blog\/online-knowledge-base\/\">knowledge base<\/a> or help center.<\/li>\n<li>Beacon suggests help articles or recommends targeted offers to customers<\/li>\n<li>HelpScout also offers a wide range of integrations for third-party tools.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing<\/span><\/strong><\/h4>\n<ul>\n<li>Starts at $20 a month per seat, which can go up to $65 under the Pro plan<\/li>\n<li>Comes with a 15-day free trial<\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>G2 rating<\/strong><\/span><\/h4>\n<p>4.4 out of 5<\/p>\n<h3><span style=\"color: #993300;\"><strong>Zendesk Support Suite<\/strong><\/span><\/h3>\n<p>Zendesk\u2019s ticketing, automation, and workflow features make it a good choice for eCommerce customer support teams, particularly large brands with multiple products.&nbsp;<\/p>\n<h4><span style=\"color: #666699;\"><strong>Key Features<\/strong><\/span><\/h4>\n<ul>\n<li>Centralized inbox for messages from <a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-examples\/\">multiple channels<\/a><\/li>\n<li>Support for email, phone, live chat and messaging apps like WhatsApp<\/li>\n<li>Multi-lingual translation in over 30 languages<\/li>\n<li>1000+ integrations for a wide variety of business needs<\/li>\n<li>Comprehensive dashboard with multiple, customizable views<\/li>\n<li>Real-time reports on agent performance and ticket status<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing<\/span><\/strong><\/h4>\n<p>$49 a month per seat and goes up to $115 for the Enterprise Plan<\/p>\n<h4><span style=\"color: #666699;\"><strong>G2 rating<\/strong><\/span><\/h4>\n<p>4.3 out of 5<\/p>\n<h3><span style=\"color: #993300;\"><strong>Gorgias<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/gorgias-alternatives\/\">Gorgias<\/a> started out as a Shopify app before evolving into the full-fledged eCommerce helpdesk software it is today.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Key Features<\/strong><\/span><\/h4>\n<ul>\n<li>Templates and macros for FAQs<\/li>\n<li>Saved responses for specific queries<\/li>\n<li>Single view for all tickets from multiple channels<\/li>\n<li>Syncs contacts with interaction history to provide a <a href=\"https:\/\/www.engagebay.com\/crm\/360-degree-customer-view\">360-degree customer view<\/a><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing<\/span><\/strong><\/h4>\n<p>There are four plans, ranging from $10 to $750 (based on ticket volume), plus a custom plan for enterprise clients.<\/p>\n<h4><span style=\"color: #666699;\"><strong>G2 rating<\/strong><\/span><\/h4>\n<p>4.6 out of 5<\/p>\n<h3><span style=\"color: #993300;\"><strong>LiveAgent<\/strong><\/span><\/h3>\n<p>Judging from the name, you might think Live Agent is a live chat tool, but it\u2019s actually a full-featured helpdesk. It is designed to meet the needs of small and medium businesses.&nbsp;<\/p>\n<h4><span style=\"color: #666699;\"><strong>Key Features<\/strong><\/span><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">Customer segmentation<\/a> via an integrated CRM<\/li>\n<li>Knowledge base and customer service portal builder<\/li>\n<li>Unified inbox for messages from all active channels<\/li>\n<li>Gamification points and rewards for driving agent performance \u2013 a unique feature<\/li>\n<li>Templates and macros for chat and email tickets<\/li>\n<li>Real-time reports<\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\">Pricing<\/span><\/h4>\n<p>Has a free-to-use version. Paid plans start at $9 per month per seat, while the Pro Plan costs $49.<\/p>\n<h4><span style=\"color: #666699;\"><strong>G2 rating<\/strong><\/span><\/h4>\n<p>4.5 out of 5<\/p>\n<h3><span style=\"color: #993300;\"><strong>Hubspot Service Hub<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-pros-and-cons\/\">HubSpot<\/a> offers a variety of marketing, CRM, and service solutions. If you only need <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-tools\/\">customer support tools<\/a>, Hubspot Service Hub should tick all the boxes for you.&nbsp;<\/p>\n<h4><span style=\"color: #666699;\"><strong>Key Features<\/strong><\/span><\/h4>\n<ul>\n<li>A feature-rich CRM<\/li>\n<li>Shared inbox<\/li>\n<li>Helpdesk<\/li>\n<li>Contact and survey forms<\/li>\n<li>Inbound and outbound voice calls<\/li>\n<li>Knowledge Base<\/li>\n<li>Customer Portal&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<li>Live Chat<\/li>\n<li>Reporting and analytics<\/li>\n<li>API and integrations<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing<\/span><\/strong><\/h4>\n<p>Hubspot offers three monthly plans from $50 to $1,200, covering 2-10 seats depending on your needs.<\/p>\n<h4><span style=\"color: #666699;\">G2 rating<\/span><\/h4>\n<p>4.4 out of 5<\/p>\n<h3><span style=\"color: #993300;\"><strong>Salesforce Service Cloud<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/\">Salesforce is a pioneer in the CRM space<\/a>, and its Service Cloud solution certainly offers a lot for eCommerce brands.&nbsp;<\/p>\n<h4><span style=\"color: #666699;\"><strong>Key Features<\/strong><\/span><\/h4>\n<ul>\n<li>Workflow automation and macros<\/li>\n<li>CRM<\/li>\n<li>Omni-channel inbox<\/li>\n<li>Automated case routing<\/li>\n<li>AI call transcribing<\/li>\n<li>Social customer service<\/li>\n<li>Knowledge base<\/li>\n<li>Telephony integration (<a href=\"https:\/\/www.helpware.com\/services\/e-commerce-call-center\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">call center<\/a>)<\/li>\n<li>Self-service portal<\/li>\n<li>Reporting and dashboard<\/li>\n<li>Integrations and API support<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing<\/span><\/strong><\/h4>\n<p>There are four plans, ranging from $25 to $330 per seat per month<\/p>\n<h4><span style=\"color: #666699;\"><strong>G2 rating<\/strong><\/span><\/h4>\n<p>4.2 out of 5<\/p>\n<h3><span style=\"color: #993300;\"><strong>Sprout Social<\/strong><\/span><\/h3>\n<p>Sprout Social focuses on social media management and <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-support-guide\/\">customer support<\/a>. It\u2019s a great choice if most of your tickets are via social media. It can connect all your social networks, pull messages across multiple channels, and generate reports on response time and other metrics.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Key Features<\/strong><\/span><\/h4>\n<ul>\n<li>Assign and tag tickets for real-time collaboration<\/li>\n<li>View the complete conversation history for contextual understanding<\/li>\n<li>Share contacts and internal notes with co-workers to improve resolution rates<\/li>\n<li>Access real-time performance reports<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing<\/span><\/strong><\/h4>\n<p>Starts at $249 per seat per month, while advanced plans cost up to $499.<\/p>\n<h4><span style=\"color: #666699;\"><strong>G2 rating<\/strong><\/span><\/h4>\n<p>4.4 out of 5<\/p>\n<h3><span style=\"color: #993300;\"><strong>Hiver<\/strong><\/span><\/h3>\n<p>Hiver can be a good bet if you use Google Workspace for customer service and want to plug the gaps. It is a ticketing tool (Google currently doesn\u2019t have one) with chat, email, phone, and messaging features, all backed by analytics and automation.<\/p>\n<p>Integrate Hiver, and your team will be able to run the helpdesk from within your shared inboxes.&nbsp;<\/p>\n<h4><span style=\"color: #666699;\"><strong>Key Features<\/strong><\/span><\/h4>\n<ul>\n<li>Easy-to-use interface<\/li>\n<li>Email templates<\/li>\n<li>Automated reporting<\/li>\n<li>Knowledge base<\/li>\n<li>Self-service portal<\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<p>There are three monthly plans, ranging from $15 to $59 per seat, and a custom enterprise plan.<\/p>\n<h4><span style=\"color: #666699;\"><strong>G2 rating<\/strong><\/span><\/h4>\n<p>4.6 out of 5<\/p>\n<h3><span style=\"color: #993300;\"><strong>Zoho Desk<\/strong><\/span><\/h3>\n<p>Zoho Desk is another option with comprehensive multi-channel ticket management functions. It can be customized to suit a variety of <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-business-plan\/\">eCommerce business models<\/a>.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Key Features<\/strong><\/span><\/h4>\n<ul>\n<li>Call routing to agents a customer may have talked to<\/li>\n<li>Support for multiple languages<\/li>\n<li>Self-service mobile portal<\/li>\n<li>Sentiment analysis on tickets for improved customer experience and resolution rate&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing<\/span><\/strong><\/h4>\n<p>There are four paid plans from $7 to $40, and a free plan with limited features.<\/p>\n<h4><span style=\"color: #666699;\"><strong>G2 rating<\/strong><\/span><\/h4>\n<p>4.4 out of 5<\/p>\n<h3><span style=\"color: #993300;\"><strong>Freshdesk<\/strong><\/span><\/h3>\n<p>Freshdesk may be last on our list, but it does have most customer support functions an eCommerce business might expect.&nbsp;<\/p>\n<h4><span style=\"color: #666699;\"><strong>Key Features<\/strong><\/span><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-workflows\/\">Automated workflows<\/a><\/li>\n<li>Email to ticket conversion and aggregation across channels<\/li>\n<li>Self-service<\/li>\n<li>Reports and dashboards<\/li>\n<li>Language support for over 20 languages<\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<p>Starts at $15 for the basic plan, while all-inclusive plans cost up to $99 per seat per month. There\u2019s a free plan, too.<\/p>\n<h4><span style=\"color: #666699;\"><strong>G2 rating<\/strong><\/span><\/h4>\n<p>4.4 out of 5<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-platforms-for-startups\/\">Read also: The 6 Best eCommerce Platforms for Startups<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To identify the best eCommerce technologies your business needs, consider your present and future needs over a 5-year horizon. Don\u2019t shy away from free trials so you can test the waters before taking the leap.<\/p>\n<p>If you\u2019re looking for a flexible, all-in-one solution covering everything from sales and marketing to customer support at an affordable price, why not test-drive <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>?<\/p>\n<p>Sign up for our free plan, or check out our <a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\">value plans<\/a> today!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If there\u2019s one thing that\u2019s impossible to replicate in eCommerce, it\u2019s customer service. It\u2019s the moat that protects your business [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":47661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8218,3445],"tags":[8752,8756,8746,8767],"class_list":["post-47397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-service","tag-ecommerce-customer-service","tag-ecommerce-customer-support","tag-ecommerce-support","tag-ecommerce-support-technologies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eCommerce Support Technologies To Help Build Your Moat<\/title>\n<meta name=\"description\" content=\"eCommerce support technologies are evolving fast and can be the moat your business needs. 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