{"id":47450,"date":"2023-09-20T14:10:35","date_gmt":"2023-09-20T14:10:35","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=47450"},"modified":"2026-04-01T08:13:15","modified_gmt":"2026-04-01T08:13:15","slug":"marketing-automation-for-manufacturing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-manufacturing\/","title":{"rendered":"Marketing Automation For Manufacturing: Beginner&#8217;s Guide"},"content":{"rendered":"<p>According to career resource <a href=\"https:\/\/www.zippia.com\/advice\/manufacturing-statistics\/\">Zippia<\/a>, manufacturing contributes to 12 percent of the United States GDP. It\u2019s a rapidly advancing field. As your manufacturing company grows, you might find the required responsibilities outnumber the manpower.<\/p>\n<p>Marketing automation can take some work off your plate when managing your advertising and marketing campaigns. Automating your <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-strategy\/\">marketing strategy<\/a> and execution will simplify your workload and help you usher into a digital transformation.<\/p>\n<p>This guide will explain how manufacturing companies use marketing automation, what you can automate, why you should do it, how, and which tools to select.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-manufacturing\/#What_Is_Marketing_Automation_in_Manufacturing_How_Does_It_Work\" >What Is Marketing Automation in Manufacturing? How Does It Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-manufacturing\/#What_Manufacturing_Tasks_Can_You_Use_Marketing_Automation_For\" >What Manufacturing Tasks Can You Use Marketing Automation For?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-manufacturing\/#The_Benefits_of_Marketing_Automation_for_Manufacturing\" >The Benefits of Marketing Automation for Manufacturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-manufacturing\/#How_To_Incorporate_Marketing_Automation_Into_Your_Manufacturing_Processes\" >How To Incorporate Marketing Automation Into Your Manufacturing Processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-manufacturing\/#The_5_Best_Marketing_Automation_Software_Options_for_Manufacturers\" >The 5 Best Marketing Automation Software Options for Manufacturers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-manufacturing\/#Mistakes_to_Avoid_in_Marketing_Automation_for_Manufacturing\" >Mistakes to Avoid in Marketing Automation for Manufacturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-manufacturing\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Marketing_Automation_in_Manufacturing_How_Does_It_Work\"><\/span><span style=\"color: #339966;\"><strong>What Is Marketing Automation in Manufacturing? How Does It Work?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing automation is a basic concept to most marketing firms, but it\u2019s different for manufacturing companies. This may be their first foray into any other form of automation except that which benefits their assembly line.<\/p>\n<p>Let\u2019s explain it. In manufacturing, automation tools can take over menial, repetitive, and time-consuming tasks in a marketer\u2019s daily schedule.<\/p>\n<p>You can automate marketing tasks using software or a tool. <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-workflows\/\">Create workflows<\/a> that operate according to if-then rules.<\/p>\n<p>For example, <strong>if<\/strong> a lead opens your welcome email, <strong>then<\/strong> you would send them a follow-up email. <strong>If <\/strong>they don\u2019t open that email, <strong>then <\/strong>you\u2019ll follow up again.<\/p>\n<p>The workflow will operate exactly as you command it to according to the parameters you set in the prescribed scenarios. You can rely on automation no matter how often these scenarios arise in your <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">sales funnel<\/a>.<\/p>\n<p>The software will respond the same each time.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Manufacturing_Tasks_Can_You_Use_Marketing_Automation_For\"><\/span><span style=\"color: #339966;\"><strong>What Manufacturing Tasks Can You Use Marketing Automation For?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing is a viable way to educate new audiences about your manufacturing business, connect with long-term customers, deepen their loyalty, and convert leads. Many everyday marketing tasks that take up substantial time are candidates for automation.<\/p>\n<p>Here\u2019s a rundown of which to add to your automated workflow.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Welcome emails<\/strong><\/span><\/h3>\n<p>The <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">welcome email<\/a> goes out to new subscribers when they join your list. New contacts must receive that email immediately so you can engage with them while they\u2019re still interested and eager to learn more.<\/p>\n<p>Automation workflows will send this crucial email to meet a lead\u2019s expectations, whether they subscribe on a Saturday afternoon or in the middle of a Tuesday night.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Social media posts<\/strong><\/span><\/h3>\n<p>Many manufacturing companies use social media to generate new leads and build professional relationships with their audience. Keeping up with social media can be taxing and time-consuming, especially if you maintain a presence across many platforms.<\/p>\n<p>Creating an automation workflow to schedule your social media posts will make you look active around the clock without manual effort.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-marketing-automation-strategy\/\">Read also: How To Build The Perfect B2B Marketing Automation Strategy<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Drip email campaigns<\/strong><\/span><\/h3>\n<p>Automation software can execute entire email marketing <a href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">drip campaigns<\/a>, using if-then rules to dictate which email goes out to which audience segment and when according to their behavior (or inactivity).<\/p>\n<h3><span style=\"color: #993300;\"><strong>Email scheduling<\/strong><\/span><\/h3>\n<p>Timeliness is key when reaching your audience through emails. Leads and customers expect instant welcome emails, confirmation emails, and other interval-driven messages. Scheduling your emails through automation software keeps your audience moving through the sales funnel without your intervention.<\/p>\n<h3><strong><span style=\"color: #993300;\">Email subject line writing<\/span><\/strong><\/h3>\n<p>It\u2019s tough to craft the <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">perfect subject line<\/a> to engage your audience and encourage them to open your email. Many marketers struggle with this task. As a non-marketer in manufacturing, you can easily waste hours writing and rewriting your subject lines.<\/p>\n<p>The intersection of automation and AI allows automation software to write subject lines for you. You can ask for subject line after subject line from the AI, sending them as they are, or modifying them first.<\/p>\n<h3><strong><span style=\"color: #993300;\">Social media post writing<\/span><\/strong><\/h3>\n<p>Is your social media engagement under the industry average? It could be that your content fails to grab your audience and hold their attention. If you need help writing compelling social media posts, it\u2019s automation to the rescue.<\/p>\n<p>These days, thanks to generative AI, it&#8217;s quite easy to find automation tools that have the capacity to write <a href=\"https:\/\/www.engagebay.com\/blog\/social-media-engagement-posts\/\">social media posts<\/a> for you.<\/p>\n<h3><strong><span style=\"color: #993300;\">Email newsletter sending<\/span><\/strong><\/h3>\n<p>You might send monthly or weekly <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">email newsletters<\/a>. Regardless of your frequency, your audience has grown accustomed to receiving your emails at certain periods.<\/p>\n<p>Automation tools help you stay on top of your newsletter schedule even if it\u2019s an otherwise busy time.<\/p>\n<h3><strong><span style=\"color: #993300;\">Abandoned cart emails<\/span><\/strong><\/h3>\n<p>Users can abandon their carts for any reason, from not having the funds to requiring more research before making a purchasing decision. Sometimes, they simply change their minds.<\/p>\n<p>Whatever the motivation, <a href=\"https:\/\/www.engagebay.com\/blog\/abandoned-cart-emails\/\">abandoned cart emails<\/a> are your opportunity to reach out again and reengage. Automation makes it easy to send abandoned cart emails before the lead loses interest entirely.<\/p>\n<h3><strong><span style=\"color: #993300;\">Personalization<\/span><\/strong><\/h3>\n<p>Marketing campaigns require personalization to connect with audience segments more efficiently.<\/p>\n<p>You can personalize your campaigns with automation, <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">triggering emails<\/a> based on a lead or customer\u2019s behavior, incorporating their name into the email copy, using dynamic content, and remembering important milestones like birthdays and anniversaries.<\/p>\n<h3><strong><span style=\"color: #993300;\">Audience segmentation<\/span><\/strong><\/h3>\n<p>As your manufacturing audience grows, so does the need to split them into specific groups based on their psychographics, geographics, and demographics. Automation will routinely perform this task on your behalf.<\/p>\n<p>Your manufacturing business will have specific niches available to target.<\/p>\n<h3><strong><span style=\"color: #993300;\">Lead scoring<\/span><\/strong><\/h3>\n<p>Which leads are the warmest? It\u2019s no longer a guessing game when you use marketing automation. You can create a workflow that scores your leads according to the criteria your manufacturing business prioritizes most.<\/p>\n<p>The resultant <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\">qualified leads<\/a> will move through the sales funnel faster and convert more readily.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-financial-advisors\/\">Read also: Marketing Automation For Financial Advisors: Beyond the Basics<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_Marketing_Automation_for_Manufacturing\"><\/span><span style=\"color: #339966;\"><strong>The Benefits of Marketing Automation for Manufacturing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing automation is an advantageous solution for manufacturing companies experiencing rapid growth but feeling overwhelmed with the increased audience load that comes with it.<\/p>\n<p>Here are some benefits you can expect once you initialize automated workflows.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Win-back time<\/strong><\/span><\/h3>\n<p>How much time do you spend on extraneous tasks each week? It may be more than you realize. That time could be better spent working on your supply chain, innovating new products and solutions, training your staff, planning future marketing campaigns, and maintaining your record of <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-customer-service-skills\/\">customer service<\/a>.<\/p>\n<p>Automation will reduce your employees\u2019 workload. They will have the space in their schedule to commit to the above tasks and give them the dedication and time they deserve.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Efficiency<\/strong><\/span><\/h3>\n<p>Efficiency is another area where your manufacturing company can shine when you begin using automation software. Your staff will have more time, as established, enhancing productivity as they get more tasks done.<\/p>\n<p>You might not need to retain as much staff now that you\u2019ve reduced extraneous tasks. This will increase your business cash flow.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Less human error<\/strong><\/span><\/h3>\n<p>Have you ever made a typo in an email or screwed up the content of a social media post? Of course, you have. We all have because we\u2019re human, and that means being imperfect.<\/p>\n<p>Automation is as perfect as you make it. You choose the workflow rules and functions and how they perform. They will always execute flawlessly with no risk of human error.<\/p>\n<h3><strong><span style=\"color: #993300;\">Sales and marketing alignment<\/span><\/strong><\/h3>\n<p>Automation doesn\u2019t only save your marketing teams time and improve their efficiency. It also benefits your salespeople. They\u2019ll have more qualified leads to work with who are well-informed and <a href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/\">more ready to buy<\/a>.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Boost conversions and sales<\/strong><\/span><\/h3>\n<p>Personalizing your campaigns, sending well-timed marketing messages, and <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segmenting your audience<\/a> results in leads who are likelier to convert and make the purchase.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-marketing-automation\/\">Read also: Why Companies Need B2B Marketing Automation Today<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Incorporate_Marketing_Automation_Into_Your_Manufacturing_Processes\"><\/span><span style=\"color: #339966;\"><strong>How To Incorporate Marketing Automation Into Your Manufacturing Processes<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you decided that marketing automation is a viable solution for your manufacturing business and are eager to begin? The following steps will help you create a game plan for success.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Step 1 \u2013 Determine your goals<\/strong><\/span><\/h3>\n<p>What tasks do you want to use marketing automation for? Can automation simplify your email campaigns, stretch your social media content schedule further, or help in areas like crafting email subject lines, <a href=\"https:\/\/www.engagebay.com\/crm\/lead-scoring\">scoring leads<\/a>, or researching keywords?<\/p>\n<p>You will likely incorporate automation into several marketing processes, so determine which.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Step 2 \u2013 Develop a budget<\/strong><\/span><\/h3>\n<p>Next, you must create a budget. This budget should incorporate the cost of the marketing campaign itself and the automation tool. Research prices for <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-crm\/\">marketing automation software<\/a> to create a pricing baseline.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Step 3 \u2013 Select an automation software or tool<\/strong><\/span><\/h3>\n<p>Which marketing automation tool is the right one for the job? We\u2019ll recommend our favorites later, but you can expand your research beyond our list. Choosing the right software is about more than price. The software should have the features you need to automate your marketing processes.<\/p>\n<p>Read reviews and use free trials or demos if available.<\/p>\n<p>Ease of use is an important consideration when selecting the right automation tool. You should also have access to helpful customer service that doesn\u2019t leave you hanging when you need assistance.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/future-of-marketing-automation\/\">Read also: The Future Of Marketing Automation: 12 Trends For 2024<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 4 \u2013 Create an automated workflow<\/span><\/strong><\/h3>\n<p>You\u2019ve selected a <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation tool<\/a>. Now, it\u2019s time to use it!<\/p>\n<p>Start with one task you wish to automate, then build a workflow. Many automation tools use drag-and-drop builders, so even creating complex workflows isn\u2019t difficult for beginners.<\/p>\n<p>Check the if-then rules of your workflow, and when you\u2019re happy with it, run it.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Step 5 \u2013 Monitor the results<\/strong><\/span><\/h3>\n<p>Allow at least several days for the workflow to play out, then begin monitoring. Did the workflow perform as it should or hit any snags? Did using automation drive the results you sought?<\/p>\n<h3><span style=\"color: #993300;\"><strong>Step 6 \u2013 Adjust the workflow and continue monitoring<\/strong><\/span><\/h3>\n<p>As you begin tracking results, expect to change the workflow, finetuning it until it serves your manufacturing business best.<\/p>\n<p>After some adjustments, resume monitoring the <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\/\">automation workflow<\/a> to determine its efficiency, and continue tweaking it from there.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-checklist\/\">Read also: The Beginner&#8217;s Marketing Automation Checklist [101]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_5_Best_Marketing_Automation_Software_Options_for_Manufacturers\"><\/span><span style=\"color: #339966;\"><strong>The 5 Best Marketing Automation Software Options for Manufacturers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Which marketing automation software solutions stand head and shoulders above the competition? Here are five for manufacturing businesses to explore.<\/p>\n<h3><span style=\"color: #993300;\"><strong>1. <\/strong><strong>EngageBay<\/strong><\/span><\/h3>\n<figure id=\"attachment_14010\" aria-describedby=\"caption-attachment-14010\" style=\"width: 1370px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\"><img decoding=\"async\" class=\"size-full wp-image-14010\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\" alt=\"trigger email automation\" width=\"1370\" height=\"782\"><\/a><figcaption id=\"caption-attachment-14010\" class=\"wp-caption-text\"><em>Email marketing automation in EngageBay<\/em><\/figcaption><\/figure>\n<p>The all-in-one marketing, sales, and service solution <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">EngageBay<\/a> is a winning choice for manufacturing businesses on a tight budget. This startup-minded software offers free automation tools.<\/p>\n<p>A simple-to-use, beginner-friendly drag-and-drop builder makes creating complex workflows look and feel effortless. You can sign up for a free demo to sample EngageBay\u2019s automation suite before committing.<\/p>\n<p>EngageBay has fairly priced plans for all business levels. Its Marketing Hub pricing is $0 per month for the Free plan, $11.95 per user per month for the Basic plan, $45.99 per user per month for the Growth plan, and $73.59 per user per month for the Pro plan if you select annual billing.<\/p>\n<p>The Free plan includes all you need to get started without paying a cent, such as custom fields, autoresponders, email templates, <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, lead grabbers, sequences, and email broadcasting.<\/p>\n<p>The Growth plan has more automation features, plus a custom domain, landing page A\/B testing, email A\/B testing, landing page coding, and site messages.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/engagebay-vs-hubspot\/\">Read also: EngageBay vs HubSpot: Market Leader or Emerging Powerhouse?<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. <\/strong><strong>ActiveCampaign<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignemail.png\"><img decoding=\"async\" class=\"aligncenter wp-image-33578\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignemail-1024x476.png\" alt=\"ActiveCampaign\" width=\"675\" height=\"314\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignemail-1024x476.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignemail-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignemail-768x357.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignemail-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignemail.png 1210w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/a><\/p>\n<p>Your manufacturing business might explore <a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a>, a marketing, sales, and eCommerce solution.<\/p>\n<p>Its automation tools for marketers include event tracking, dynamic content, and drag-and-drop workflows. <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">Email marketing<\/a>, personalization, forms, landing pages, and site tracking are other available marketing services within the software.<\/p>\n<p>You can try ActiveCampaign for a free trial. Its marketing plans include the Plus plan for $49 a month, the Professional plan for $149 per month, and the Enterprise plan with custom pricing.<\/p>\n<p>The Plus plan offers marketing and email automation, landing pages, event and site tracking, and AI-generated email content generation. The Professional plan adds site messages and split automations.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/activecampaign-alternatives\/\">Read also: 11 of the Best ActiveCampaign Alternatives<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. <\/strong><strong>HubSpot<\/strong><\/span><\/h3>\n<figure id=\"attachment_31441\" aria-describedby=\"caption-attachment-31441\" style=\"width: 609px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot.png\"><img decoding=\"async\" class=\"wp-image-31441 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot.png\" alt=\"Workflow automation in HubSpot\" width=\"609\" height=\"328\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot-300x162.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot-1024x552.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot-768x414.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot-595xh.png 595w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/a><figcaption id=\"caption-attachment-31441\" class=\"wp-caption-text\"><em>Workflow automation in HubSpot<\/em><\/figcaption><\/figure>\n<p>Link your marketing data and tools within <a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a> and simplify your workflow. HubSpot is designed to help your manufacturing business save resources and time and increase revenue.<\/p>\n<p>Its marketing automation software can tackle drip email campaigns, <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/\">lead nurturing<\/a>, follow-up emails, lead scoring, and other tasks. The visual workflow builder is designed to streamline your campaigns.<\/p>\n<p>HubSpot offers a Free plan, a Starter plan at $45 a month, a Professional plan at $800 a month, and an Enterprise plan at $3,600 a month.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-pros-and-cons\/\">Read also: HubSpot Pros And Cons: A Candid Assessment<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. <\/strong><strong>Drip<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Drip-email-marketing.png\"><img decoding=\"async\" class=\"aligncenter wp-image-41873\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Drip-email-marketing-1024x409.png\" alt=\"Drip email marketing\" width=\"683\" height=\"273\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Drip-email-marketing-1024x409.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Drip-email-marketing-300x120.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Drip-email-marketing-768x307.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Drip-email-marketing-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Drip-email-marketing.png 1328w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/p>\n<p>Begin automating more marketing jobs to be done with <a href=\"https:\/\/www.drip.com\/\">Drip<\/a>, from audience segmentation to email drip campaigns. Drip also uses a visual workflow builder for clarity and simplicity.<\/p>\n<p>Drip charges by the number of contacts your manufacturing business has. You\u2019ll pay $39 a month for 2,500 contacts, $89 a month for 5,000 contacts, $154 a month for 10,000 contacts, and $289 a month for 20,000 contacts.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/drip-alternatives\/\">Read also: 11 of the Best Drip Alternatives (Features, Pricing, Pros &amp; Cons)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. <\/strong><strong>Mailchimp<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-Automation-Email-Platform-Mailchimp.png\"><img decoding=\"async\" class=\"aligncenter wp-image-38870\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-Automation-Email-Platform-Mailchimp-1024x421.png\" alt=\"Mailchimp\" width=\"660\" height=\"271\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-Automation-Email-Platform-Mailchimp-1024x421.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-Automation-Email-Platform-Mailchimp-300x123.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-Automation-Email-Platform-Mailchimp-768x316.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-Automation-Email-Platform-Mailchimp-1536x632.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-Automation-Email-Platform-Mailchimp-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-Automation-Email-Platform-Mailchimp.png 1861w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a> has become known for its email marketing solutions, but it can also automate your marketing campaigns. It integrates with over 300 other software solutions and apps and has a comprehensive list of automation functionalities, from <a href=\"https:\/\/www.engagebay.com\/blog\/gentle-reminder-email\/\">email reminders<\/a> to lead scoring, segmentation, and abandoned cart emails.<\/p>\n<p>The Free plan costs $0, the Essentials plan is $13 per month, the Standard plan costs $20 a month, and the Premium plan is $350 per month. You can try the Essentials and Standard plans free for a month before committing.<\/p>\n<p>You must choose a paid plan to use Mailchimp\u2019s automation features.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-alternatives\/\">Read also: 17 Mailchimp Alternatives With Pricing, Comparison Tables<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mistakes_to_Avoid_in_Marketing_Automation_for_Manufacturing\"><\/span><span style=\"color: #339966;\"><strong>Mistakes to Avoid in Marketing Automation for Manufacturing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve made the advantages of marketing automation for manufacturers clear, but that doesn\u2019t mean automation is always smooth sailing from the onset. The following mistakes can mar your campaigns and need careful consideration to avoid.<\/p>\n<h3><strong><span style=\"color: #993300;\">Going completely hands-off<\/span><\/strong><\/h3>\n<p>Automation software reduces your need to do extraneous tasks manually, but you can\u2019t take a set-it-and-forget-it mentality. You must review the workflow commands of the software, checking at least monthly that those tasks are still conducive to your marketing goals. Modify as necessary.<\/p>\n<h3><strong><span style=\"color: #993300;\">Not having an automation goal<\/span><\/strong><\/h3>\n<p>Automation can do so much that you can face a situation of analysis paralysis where you don\u2019t know where to begin. You must establish at least one goal for the automation software per campaign. You can add to your goals as your campaign progresses.<\/p>\n<h3><strong><span style=\"color: #993300;\">Not testing your emails<\/span><\/strong><\/h3>\n<p>Automation can take care of many tasks related to email marketing, but that doesn\u2019t negate split testing before sending. You must still determine whether your emails are optimized to reach your intended audience.<\/p>\n<h3><strong><span style=\"color: #993300;\">Lack of integrations<\/span><\/strong><\/h3>\n<p>It doesn\u2019t matter how great an automation tool or software is. If it doesn\u2019t integrate with the marketing tools you already use, it\u2019s not a solution, it\u2019s a hindrance.<\/p>\n<h3><strong><span style=\"color: #993300;\">Not planning for scale<\/span><\/strong><\/h3>\n<p>Another issue related to selecting automation software is painting yourself into a corner. Your manufacturing business will grow, and you need a solution that grows with you as readily. If the automation tool has little to no scalability, it\u2019s not the right choice for you.<\/p>\n<h3><strong><span style=\"color: #993300;\">No training<\/span><\/strong><\/h3>\n<p>Automating marketing tasks through a drag-and-drop workflow builder might be easy, but still requires training. If this is the first you\u2019re automating marketing tasks, take an afternoon to train your team on how the new software works and what it\u2019s capable of.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-strategy\/\">Read also: How To Build a Killer Marketing Automation Strategy<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><span style=\"color: #339966;\"><strong>Bottom Line<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Growing manufacturing businesses should strongly consider using marketing automation to simplify processes, save time, and enhance productivity. With so many excellent automation solutions on the market, you can bolster your social media and email campaigns.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\">EngageBay\u2019s free solutions<\/a>, low-cost pricing, drag-and-drop workflow builders, and extensive marketing services make this software a top-notch choice for your manufacturing marketing.<\/p>\n<p>For some more guidance on marketing automation, you might like this article:<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/\">Marketing Automation Best Practices for the Non-Technical Marketer<\/a><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to career resource Zippia, manufacturing contributes to 12 percent of the United States GDP. It\u2019s a rapidly advancing field. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":47783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61],"tags":[52,8773],"class_list":["post-47450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-marketing-automation","tag-marketing-automation-for-manufacturing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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