{"id":4756,"date":"2021-12-24T11:54:46","date_gmt":"2021-12-24T11:54:46","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=4756"},"modified":"2025-03-05T12:58:37","modified_gmt":"2025-03-05T12:58:37","slug":"how-to-make-a-landing-page-that-converts","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/","title":{"rendered":"How to Make a Landing Page That Converts (6 Proven Tips)"},"content":{"rendered":"<p>Landing pages drive traffic and convert visitors and act as the starting point of your sales funnel &#8212; this is where your potential customers will likely learn about your products and services.<\/p>\n<p>If you aren&#8217;t using landing pages to help sell your products or services, you could be missing out on countless potential customers.<\/p>\n<p>Building a landing page is quite easy.<\/p>\n<p>Building a landing page that converts visitors into paying customers?<\/p>\n<p>That&#8217;s the hard part!<\/p>\n<p><strong>Luckily, there are proven ways to design converting landing pages. In this guide article, we will cover everything you need to know about how to make landing pages that convert:<\/strong><\/p>\n<ol>\n<li class=\"ez-toc-heading-level-3\">Offer Something of Value That Solves a Problem for Your Visitors<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\">Keep Your Landing Page Simple<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\">Offer Social Proof<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\">Utilize Video<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\">Write a Killer Headline<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\">A\/B Test Various Elements of Your Landing Page<\/li>\n<\/ol>\n<p>Happy learning!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#Wait_a_Minute_%E2%80%94_What_is_a_Landing_Page\" >Wait a Minute \u2014 What is a Landing Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#You_Can_Use_Landing_Pages_However_You_Like\" >You Can Use Landing Pages However You Like!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#How_to_Make_a_Landing_Page_That_Works\" >How to Make a Landing Page That Works<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#1_Offer_Something_of_Value_That_Solves_a_Problem_for_Your_Visitors\" >#1. Offer Something of Value That Solves a Problem for Your Visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#2_Keep_Your_Landing_Page_Simple\" >#2. Keep Your Landing Page Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#3_Offer_Social_Proof\" >#3. Offer Social Proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#4_Utilize_Video\" >#4. Utilize Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#5_Write_a_Killer_Headline\" >#5. Write a Killer Headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#6_AB_Test_Various_Elements_of_Your_Landing_Page\" >#6. A\/B Test Various Elements of Your Landing Page<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#Bonus_Tips_Driving_Traffic_to_Your_Landing_Page\" >Bonus Tips: Driving Traffic to Your Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Wait_a_Minute_%E2%80%94_What_is_a_Landing_Page\"><\/span>Wait a Minute \u2014 What is a Landing Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, it helps to understand what a landing page is, what it aims to accomplish, and why you might need one.<\/p>\n<p><strong>A landing page acts as a standalone web page that you design specifically for marketing or advertising your products and services. It&#8217;s a page you send visitors to when you want them to do something particular, hence the term &#8220;landing page&#8221; \u2014 they &#8220;land&#8221; on this page.<\/strong><\/p>\n<p>This means a landing page has its own unique call-to-action (CTA).<\/p>\n<p>Below is an example of an excellent landing page. The action here is to fill out the fields for your name and email address and click the CTA button.<\/p>\n<figure id=\"attachment_18487\" aria-describedby=\"caption-attachment-18487\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-18487\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/landing-page-examples-guideline-401k.jpg\" alt=\"How to make a landing page\" width=\"1500\" height=\"1406\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/landing-page-examples-guideline-401k.jpg 1500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/landing-page-examples-guideline-401k-300x281.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/landing-page-examples-guideline-401k-1024x960.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/landing-page-examples-guideline-401k-768x720.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/landing-page-examples-guideline-401k-595xh.jpg 595w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-18487\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/instapage.com\/blog\/landing-page-examples\">Instapage<\/a><\/em><\/figcaption><\/figure>\n<p>Digital marketers often create landing pages when running a paid promotion or ad campaign. Landing pages are a common destination for Google PPC ads and Facebook ads.<\/p>\n<p>Let&#8217;s go over an example together to illustrate this better.<\/p>\n<p>Say you&#8217;re a dentist, and you want to run a Facebook ad for a teeth whitening ad you&#8217;re running for the week. The ad might be promoting a 50% discount on the service. You would want to link that ad to a landing page you create, and on that page, visitors can quickly and easily schedule their appointment and possibly even pay ahead of time.<\/p>\n<p>In this case, the CTA is having them&nbsp;<a href=\"https:\/\/www.engagebay.com\/crm\/appointment-scheduling-software\" data-wpel-link=\"internal\">schedule an appointment<\/a>.<\/p>\n<p>That&#8217;s the action you want them to take, and that&#8217;s what the landing page is designed to do \u2014 get people to schedule a time. Know that your CTA can be whatever you want it to be, whether that&#8217;s getting people to buy something or even just submitting their email address to join your mailing list.<\/p>\n<p>It&#8217;s an action that you want them to take, plain and simple.<\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/\">Read also: 12 Great Landing Page Optimization Practices &#8212; The Ultimate Guide<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"You_Can_Use_Landing_Pages_However_You_Like\"><\/span>You Can Use Landing Pages However You Like!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To be clear, you don&#8217;t use landing pages only in paid campaigns. You can create a landing page for just about anything and still send traffic there organically (read: for free).<\/p>\n<p>It&#8217;s just that digital marketers are often eager to spend money on ads because they can work <em>so&nbsp;<\/em>well.<\/p>\n<p>You now have an idea of&nbsp;<strong><a href=\"https:\/\/www.engagebay.com\/resources\/landing-page-basics\" data-wpel-link=\"internal\">what a landing page is<\/a><\/strong> and what it&#8217;s used for, and you might be itching to dive right in with a page of your own \u2014 but it&#8217;s not that simple.<\/p>\n<p>Your landing page needs to be constructed in a way that when people &#8216;land&#8217; on it, they&#8217;re not only willing but eager to follow through with your intended CTA.<\/p>\n<p>Digital marketers often make landing pages, drive tons of traffic with ads, and end up frustrated because even though they got the traffic, hardly anyone converted.<\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\">A landing page that doesn\u2019t get you leads or paying customers isn\u2019t doing its job properly.<\/a><\/p><\/blockquote>\n<p>Let&#8217;s talk about how you can start crafting a landing page that really drives those conversions through the roof.<\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/\">Read also: 7 Landing Page Optimization Tools For Smooth Conversions<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Make_a_Landing_Page_That_Works\"><\/span>How to Make a Landing Page That Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While making landing pages that convert isn&#8217;t easy, it isn&#8217;t rocket science either.<\/p>\n<p>Here&#8217;s a practical guide to help you make a landing page that converts visitors into paying customers. We have six steps for you in no particular order.<\/p>\n<p>Let&#8217;s get started!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Offer_Something_of_Value_That_Solves_a_Problem_for_Your_Visitors\"><\/span>#1. Offer Something of Value That Solves a Problem for Your Visitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step in learning how to make a landing page is to think of something your followers genuinely care about.<\/p>\n<p><strong>You need to pique your visitor&#8217;s interest.<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"size-full wp-image-18488 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/0_vRhymIK48rYg5R5F.png\" alt=\"how to make a landing page that solves your customer's problems\" width=\"1838\" height=\"1060\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/0_vRhymIK48rYg5R5F.png 1838w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/0_vRhymIK48rYg5R5F-300x173.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/0_vRhymIK48rYg5R5F-1024x591.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/0_vRhymIK48rYg5R5F-768x443.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/0_vRhymIK48rYg5R5F-1536x886.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/0_vRhymIK48rYg5R5F-595xh.png 595w\" sizes=\"(max-width: 1838px) 100vw, 1838px\" \/><em>Source: Medium<\/em><\/p>\n<p>If you&#8217;re not offering something enticing that they stand to benefit from \u2014 like the example from <a style=\"background-color: transparent; text-decoration: none; color: var(--ast-global-color-0);\" title=\" and <strong>Blogging to Win<\/strong>&#8221; href=&#8221;https:\/\/www.bloggingtowin.com\/&#8221; target=&#8221;_blank&#8221; rel=&#8221;noopener noreferrer nofollow external&#8221; data-wpel-link=&#8221;external&#8221;>Blogging to Win<\/a>&nbsp;\u2014 they have no reason to follow through with your CTA.<\/p>\n<p>Sometimes, this is simple to achieve.<\/p>\n<p>If you&#8217;re the dentist offering the discounted teeth whitening service, you&#8217;re offering a popular service that a lot of people can&#8217;t typically afford. The discount is a massive incentive since the total price might be a barrier to purchase.<\/p>\n<p>However, let&#8217;s say you&#8217;re trying to get people to sign up for your mailing list.<\/p>\n<p>A simple, &#8220;Hey! Sign up for our mailing list!&#8221; isn&#8217;t going to cut it. Ask yourself this question: &#8220;What do they get out of this?&#8221;<\/p>\n<p>That&#8217;s precisely what they want to know before handing over their name and email address.<\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\">Your landing page needs to give your customers an idea of what kind of material you send out and what they stand to gain from it.<\/a><\/p><\/blockquote>\n<p>What problems do you solve?<\/p>\n<p>Are there going to be freebies, discounts, contests, or giveaways?<\/p>\n<p>If they give you their email address, what do you give them in return?<\/p>\n<p>You can emphasize this by taking your visitors on a quick journey. They&#8217;re at Point A right now, and they&#8217;re frustrated. They need help, and you can help them! So, you take them on a journey to Point B, where they want to be.<\/p>\n<p>This is what your landing page needs to convey.<\/p>\n<p>How will you help them get from where they are now to where they want to be? Answer that question and give them enough proof (more on this later), and <a href=\"https:\/\/www.engagebay.com\/blog\/lead-capture-landing-pages\/\" data-wpel-link=\"internal\">your landing page will convert like crazy<\/a>.<\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/product-landing-pages\/\">Read also: Product Landing Pages &#8212; Everything You Need to Know<\/a><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"2_Keep_Your_Landing_Page_Simple\"><\/span>#2. Keep Your Landing Page Simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Less is the new more, but what exactly does this mean?<\/p>\n<p><strong>It means that your landing page shouldn&#8217;t say any more than it absolutely has to.<\/strong><\/p>\n<figure id=\"attachment_18495\" aria-describedby=\"caption-attachment-18495\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18495 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/0382-03_minimalist_landing_page_example_dropbox.jpg\" alt=\"how to make a landing page: simple\" width=\"550\" height=\"371\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/0382-03_minimalist_landing_page_example_dropbox.jpg 550w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/0382-03_minimalist_landing_page_example_dropbox-300x202.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-18495\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.webfx.com\/blog\/web-design\/minimalist-landing-pages-deconstruct\/\">WebFX<\/a><\/em><\/figcaption><\/figure>\n<p>Your copy should be concise, and you should require visitors to fill out as little information as possible. For instance, if you don&#8217;t need their phone number, don&#8217;t ask for it.<\/p>\n<p>Now, this doesn&#8217;t mean that your landing page needs to be <em>short<\/em>. It can absolutely be on the longer side but remember these things:<\/p>\n<ul>\n<li>Get to the point early on, in case they don&#8217;t finish reading.<\/li>\n<li>Allow them to opt-in (follow your CTA) near the top of the page, but also scatter the CTA throughout the page.<\/li>\n<li>Your copy should still be specific to the landing page and CTA, even if you decide to go with something longer.<\/li>\n<\/ul>\n<p>People are busy, distracted, and they have short attention spans. Keep things as simple, quick, and straightforward for the visitor as possible.<\/p>\n<p>This will improve the user experience and make yours a high converting landing page.<\/p>\n<p>You can use tools like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> to build an effective landing page for your business.<\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-examples\/\">Read also: Unlocking Success: 8 Exceptional Landing Page Examples And Why They Work<\/a><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3_Offer_Social_Proof\"><\/span>#3. Offer Social Proof<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social proof is everything.<\/p>\n<p>People might not trust you right off the bat, but they&#8217;ll take into high consideration what <em>others&nbsp;<\/em>say about you. Examples of social proof are customer reviews, testimonials, and even case studies.<\/p>\n<p><strong>Don&#8217;t underestimate just how powerful customer reviews are.<\/strong><\/p>\n<p>Over and over again, research proves that they significantly impact people&#8217;s purchasing decisions. Here&#8217;s an example of a testimonial from our own website.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18489\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay.png\" alt=\"how to make a landing page: customer reviews\" width=\"1407\" height=\"802\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay.png 1407w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-300x171.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-1024x584.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-768x438.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-595xh.png 595w\" sizes=\"(max-width: 1407px) 100vw, 1407px\" \/><\/p>\n<p>For instance, according to an infographic by&nbsp;<a style=\"background-color: transparent; text-decoration: none; color: var(--ast-global-color-0);\" title=\" and <strong>business 2 community<\/strong>&#8221; href=&#8221;https:\/\/www.business2community.com\/infographics\/impact-online-reviews-customers-buying-decisions-infographic-01280945#vKjYZPliHIyfmtMi.97&#8243; target=&#8221;_blank&#8221; rel=&#8221;noopener noreferrer nofollow external&#8221; data-wpel-link=&#8221;external&#8221;>Business 2 Community<\/a>, 88% of shoppers trust online reviews as much as they trust personal recommendations. 72% say that positive reviews help them trust a local business more. Furthermore, 72% won&#8217;t take action (read: spend money) if they haven&#8217;t read a positive review of the business.<\/p>\n<p>So, reviews? They can be a serious game-changer for your landing page. Scatter them throughout the page to help keep your visitors engaged and interested.<\/p>\n<p>If you&nbsp;<em>really<\/em>&nbsp;want to leverage the power of reviews, ask some of your happy customers to record video reviews for you \u2014 which brings us to our next point.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-landing-pages\/\">Read also: Everything You Need to Know About Real Estate Landing Pages<\/a><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"4_Utilize_Video\"><\/span>#4. Utilize Video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A landing page made entirely of text is a huge no-no.<\/p>\n<p>Your visitors will drop like flies. A page filled with nothing but words is plain, dull to look at, and hard to read.<\/p>\n<p><strong>If you have a text-only landing page, expect your bounce rate to skyrocket.<\/strong><\/p>\n<p>Pictures certainly help \u2014 but choose them wisely.<\/p>\n<p>You already know they need to be high-quality, but did you know that pictures with smiling people tend to convert better?<\/p>\n<p>Also, consider adding a photo that somehow shows your website visitors how they benefit from your product or service.<\/p>\n<p>For instance, the dentist might show before-and-after photos of a satisfied patient. If you&#8217;re a gym owner, you might show pictures of your members before and after they participated in your 30-day fitness challenge.<\/p>\n<p>These examples show how powerful and engaging pictures can be, especially if done right.<\/p>\n<p>Neil Patel says that viewers are up to 85% more likely to buy something after watching a product video.<\/p>\n<p>Videos bring your page to life, make them more dynamic and engaging, and help you build trust and authority.<\/p>\n<p>According to a recent timeline tools study by Preceden any type of visuals helps gain a deeper understanding of a specific topic which in turn boosts productivity by 18%!<\/p>\n<p>Here&#8217;s an example of video utilization done right:<\/p>\n<figure id=\"attachment_18490\" aria-describedby=\"caption-attachment-18490\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/CrazyEgg2.png.webp\"><img decoding=\"async\" class=\"size-full wp-image-18490\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/CrazyEgg2.png.webp\" alt=\"how to make a landing page: Video\" width=\"560\" height=\"473\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/CrazyEgg2.png.webp 560w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/CrazyEgg2.png-300x253.webp 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><figcaption id=\"caption-attachment-18490\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/unbounce.com\/landing-page-examples\/5-landing-page-videos-that-will-make-you-jealous\/\">Unbounce<\/a><\/em><\/figcaption><\/figure>\n<p>People prefer watching videos to reading the text, so combining images and videos is your best bet when it comes to making a landing page that converts. Use images, interactive content, and videos on your landing pages to enhance your digital marketing power.<\/p>\n<p>Practice what you preach, right? So here&#8217;s an explainer video for this blog post:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"How to make a landing page that converts in 2021 - A video narrative of the EngageBay blog\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PFmRg8j3gRo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/lead-capture-landing-pages\/\">Read also: Ultimate Insights For High-Converting Lead Capture Landing Pages<\/a><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"5_Write_a_Killer_Headline\"><\/span>#5. Write a Killer Headline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Headlines are everything.<\/p>\n<p><strong>Headlines are the first thing people will read when they land on your page<\/strong>. You have to convey an important message in a short amount of space and time.<\/p>\n<p><em>No pressure!<\/em><\/p>\n<p>You can write powerful headlines in several ways.<\/p>\n<ul>\n<li>Make your headlines pique visitors&#8217; interest (&#8220;Want to know how you can instantly get whiter teeth?&#8221;).<\/li>\n<li>Let your headlines touch on your potential customer&#8217;s struggles or pain points (&#8220;Are you tired of being embarrassed by discolored teeth?&#8221;).<\/li>\n<li>Make your landing page headlines inspiring, energetic (&#8220;Now you can have the bright, white smile that you&#8217;ve always wanted!&#8221;).<\/li>\n<\/ul>\n<p>Here&#8217;s the thing, though: Different kinds of headlines will work for different brands and industries \u2014 and that brings us to our last point.<\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/\">Read also: What is a Splash Page? \u2014 The Ultimate Guide<\/a><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"6_AB_Test_Various_Elements_of_Your_Landing_Page\"><\/span>#6. A\/B Test Various Elements of Your Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Worried you&#8217;re not going to get your landing page right on the first attempt? Guess what? That&#8217;s likely what&#8217;ll happen \u2014 and that&#8217;s okay.<\/p>\n<p><strong>You hardly ever hit a home run on the first try when it comes to marketing<\/strong>. Not only do the industry&#8217;s experts know they <em>need&nbsp;<\/em>to split test, but they also understand that it&#8217;s in their best interest to test everything, even if the landing page <em>does&nbsp;<\/em>perform well in its first iteration.<\/p>\n<p>What exactly should you test? Here are some suggestions:<\/p>\n<ul>\n<li>The headline.<\/li>\n<li>Your call-to-action button colors.<\/li>\n<li>The font.<\/li>\n<li>Your background color.<\/li>\n<li>The length of the page copy.<\/li>\n<li>The images\/videos you use.<\/li>\n<\/ul>\n<p>You get the idea.<\/p>\n<p>Just remember that when it comes to split testing, you want to test only one element at a time. It can be a visual element, a design element, or even SEO settings.<\/p>\n<p>If you don&#8217;t test for a single variable at a time, you have no way of knowing which specific variable caused the change in performance. If this means you end up having to make five versions of the same landing page (or even more), then go for it.<\/p>\n<p>This is how you find what resonates with your visitors and get them to convert to paying customers. There isn&#8217;t a one-size-fits-all approach when it comes to how to make a landing page.<\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-page\/\">Read also: Sales Page That Converts &#8212; A Beginner&#8217;s Guide<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Tips_Driving_Traffic_to_Your_Landing_Page\"><\/span>Bonus Tips: Driving Traffic to Your Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you&#8217;ve got an amazing landing page built out, there&#8217;s another step after that: <strong><a href=\"https:\/\/www.engagebay.com\/resources\/driving-traffic-to-landing-page\" data-wpel-link=\"internal\">driving traffic<\/a>&nbsp;to it.<\/strong><\/p>\n<p>If you&#8217;re already getting a ton of organic traffic to your website, you might be good to go.<\/p>\n<p>You can also send qualified traffic to your landing page by sharing it across your social media platforms.<\/p>\n<p>That way, your followers are warm leads, meaning they&#8217;re already familiar with your brand, and they&#8217;re likelier to be interested in whatever your landing page is promoting.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18493\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/hubspot-engagebay-Google-Search.png\" alt=\"How to make a landing page: Google PPC\" width=\"1083\" height=\"422\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/hubspot-engagebay-Google-Search.png 1083w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/hubspot-engagebay-Google-Search-300x117.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/hubspot-engagebay-Google-Search-1024x399.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/hubspot-engagebay-Google-Search-768x299.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/hubspot-engagebay-Google-Search-595xh.png 595w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/><\/p>\n<p>However, when it comes to&nbsp;<a href=\"https:\/\/www.engagebay.com\/resources\/landing-pages-for-business\" data-wpel-link=\"internal\">learning how to make a landing page<\/a>, it can help to go the extra mile.<\/p>\n<p>Brands will often run paid ads that send people to the landing page. You can accomplish this through Google Ad, specifically the Google PPC ads, Facebook ads, or through any of the other platforms&#8217; paid promotions features (such as Pinterest).<\/p>\n<figure id=\"attachment_18492\" aria-describedby=\"caption-attachment-18492\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-18492\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/1__roOxHbEmqXZFOPa5J7lWA.png\" alt=\"how to make a landing page: Facebook Ads\" width=\"650\" height=\"503\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/1__roOxHbEmqXZFOPa5J7lWA.png 650w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/1__roOxHbEmqXZFOPa5J7lWA-300x232.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/1__roOxHbEmqXZFOPa5J7lWA-595xh.png 595w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption id=\"caption-attachment-18492\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/medium.com\/leadza\/the-best-facebook-ad-examples-that-actually-work-and-why-c27d32935a9e\">Medium<\/a><\/em><\/figcaption><\/figure>\n<p>Whichever platform you choose, remember to be specific in who you target.<\/p>\n<p><strong>Trying to reach&nbsp;<em>everyone&nbsp;<\/em>isn&#8217;t in your best interest.<\/strong><\/p>\n<p>Instead, you want to target the people most like to spend money on your products or services \u2014 your own niche down demographics.<\/p>\n<p>Both Google and Facebook are amazing as you can target an audience that you feel will be receptive to your products or services.<\/p>\n<p><strong>Choose wisely!<\/strong><\/p>\n<p>Reaching the right audience can make all the difference in the success of your ads \u2014 and thus, how many qualified prospects you send to your landing page and ultimately convert.<\/p>\n<p><strong>Don&#8217;t forget that ad copy and creatives are an important part of the equation, too.<\/strong><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/product-landing-page-examples\/\">Read more: 20 Of The Best Product Landing Page Examples Online<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know what it takes to make a landing page that converts, we have news for you!<\/p>\n<p>Let&#8217;s say you use a so-and-so platform to build a landing page; how would you know if it&#8217;s performing well? You&#8217;ll need another platform to gauge its performance.<\/p>\n<p>Once you get the contact details from your visitors, how would you go about converting them into customers? You might need yet another solution to grab leads, nurture them, and send out campaigns.<\/p>\n<p>How do you answer your customer&#8217;s queries?<\/p>\n<p>There are a million things you need to do &#8212; and only so much time&#8230;<\/p>\n<p>Fortunately, that&#8217;s where <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> comes in!<\/p>\n<p><strong>EngageBay is an all-in-one marketing, sales, and customer support solution with unified CRM for small businesses and growing startups.<\/strong><\/p>\n<p>With a single platform, you can build dynamic and responsive landing pages without writing a single line of code.<\/p>\n<p>EngageBay offers predesigned landing pages, drag-and-drop landing page builder, HTML import options, rich text formatting, custom landing page designs, and mobile-responsive designs. You also get A\/B testing, advanced reporting, and traffic analytics.<\/p>\n<p>You can capture visitors&#8217; contact information and save it in the centralized CRM database so that your marketing team can launch campaigns and your sales team can push leads further down the sales funnel.<\/p>\n<p><strong>Wait, there&#8217;s more:<\/strong> With EngageBay, you also get segmentation using smart lists, multichannel marketing, deal pipeline management, helpdesk, live chat, task management, drip campaigns, and so much more.<\/p>\n<p>And all of this for your weekly coffee budget, at the most!<\/p>\n<p>Sign up today and build your dream landing page that converts \ud83d\ude42<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Landing pages drive traffic and convert visitors and act as the starting point of your sales funnel &#8212; this is [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":18745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[80],"tags":[81,203],"class_list":["post-4756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landing-pages","tag-cta","tag-landing-pages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make a Landing Page That Converts (6 Proven Tips)<\/title>\n<meta name=\"description\" content=\"This blog post explains how to make a landing page that converts. Take a look at these six simple yet powerful strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make a Landing Page That Converts (6 Proven Tips)\" \/>\n<meta property=\"og:description\" content=\"This blog post explains how to make a landing page that converts. 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