{"id":47625,"date":"2025-02-11T02:05:31","date_gmt":"2025-02-11T02:05:31","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=47625"},"modified":"2025-12-17T06:57:39","modified_gmt":"2025-12-17T06:57:39","slug":"improve-email-deliverability-rates","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/","title":{"rendered":"Top Tools &#038; Strategies to Improve Email Deliverability Rates"},"content":{"rendered":"<p>Getting your messages to the primary inbox is much more than writing stellar emails and hitting the send button. This is because even when the emails get delivered, spam filters may drive them to other email folders your recipients cannot access easily.<\/p>\n<p>Many businesses face this challenge despite their efforts to <a href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\">improve email deliverability rates<\/a> \u2013 and it not only harms the brand reputation but ruins business growth, too.<\/p>\n<p>This is why we&#8217;ve created this guide blog post. In this detailed article, we&#8217;ll show you what strategies and software tools can help you improve your email deliverability rates and how you can get started today.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#12_Strategies_to_Help_You_Improve_Email_Deliverability_Rates\" >12 Strategies to Help You Improve Email Deliverability Rates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#1_Authenticate_your_email_domain\" >1. Authenticate your email domain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#2_Use_a_dedicated_IP_address\" >2. Use a dedicated IP address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#3_Keep_your_email_list_clean\" >3. Keep your email list clean<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#4_Write_helpful_and_non-spammy_content\" >4. Write helpful and non-spammy content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#5_Use_clear_and_engaging_subject_lines\" >5. Use clear and engaging subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#6_Make_unsubscribing_easy\" >6. Make unsubscribing easy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#7_Warm_up_your_email_account\" >7. Warm up your email account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#8_Use_a_double_opt-in_subscription_system\" >8. Use a double opt-in subscription system<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#9_Segment_your_email_list\" >9. Segment your email list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#10_Do_not_buy_email_lists\" >10. Do not buy email lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#11_Comply_with_anti-spam_laws\" >11. Comply with anti-spam laws<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#12_Use_a_reliable_email_service_provider_ESP\" >12. Use a reliable email service provider (ESP)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#10_Tools_To_Improve_Email_Deliverability_Rates\" >10 Tools To Improve Email Deliverability Rates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#1_MailerLite_%E2%80%93_Email_Marketing_Software\" >1. MailerLite \u2013 Email Marketing Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#2_Smartlead_%E2%80%93_Cold_Email_Outreach_Tool\" >2. Smartlead \u2013 Cold Email Outreach&nbsp; Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#3_MxToolbox_%E2%80%93_Server_Monitoring_System\" >3. MxToolbox \u2013 Server Monitoring System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#4_NeverBounce_%E2%80%93_Email_Verification_Tool\" >4. NeverBounce \u2013 Email Verification Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#5_InboxAlly_%E2%80%93_Email_Deliverability_Tool\" >5. InboxAlly \u2013 Email Deliverability Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#6_MailReach_%E2%80%93_Email_Warm-Up_Deliverability_Tool\" >6. MailReach \u2013 Email Warm-Up &amp; Deliverability Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#7_Mailtrap_%E2%80%93_Email_Testing_Tool\" >7. Mailtrap \u2013 Email Testing Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#8_EngageBay_%E2%80%93_Email_Marketing_Software\" >8. EngageBay \u2013 Email Marketing Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#9_ActiveCampaign_%E2%80%93_Email_Marketing_Software\" >9. ActiveCampaign \u2013 Email Marketing Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#10_Unspamemail_%E2%80%93_Email_Deliverability_Tool\" >10. Unspam.email \u2013 Email Deliverability Tool<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/#Final_Takeaway\" >Final Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"12_Strategies_to_Help_You_Improve_Email_Deliverability_Rates\"><\/span><span style=\"color: #339966;\"><strong>12 Strategies to Help You Improve Email Deliverability Rates<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this section, we go through essential strategies to land in the inbox every time, and in the next section, we&#8217;ll show you which tools can help implement these strategies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Authenticate_your_email_domain\"><\/span><span style=\"color: #993300;\"><strong>1. Authenticate your email domain<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email authentication involves the preliminary steps to build the right email infrastructure and ensure security using defined protocols. It protects your emails and subscribers from spam and phishing attacks.<\/p>\n<p>When cybercriminals use your emails for malicious purposes, affected users may get frustrated and mark your emails as spam. This sends negative signals to mailbox providers, causing them to reject or redirect your emails with <a href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">spam filters<\/a>.<\/p>\n<figure id=\"attachment_46448\" aria-describedby=\"caption-attachment-46448\" style=\"width: 689px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Email-Authentication-Records-1.png\"><img decoding=\"async\" class=\"wp-image-46448\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Email-Authentication-Records-1.png\" alt=\"email authentication to improve email deliverability\" width=\"689\" height=\"371\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Email-Authentication-Records-1.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Email-Authentication-Records-1-300x161.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Email-Authentication-Records-1-1024x550.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Email-Authentication-Records-1-768x413.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/Email-Authentication-Records-1-1536x826.png 1536w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/a><figcaption id=\"caption-attachment-46448\" class=\"wp-caption-text\"><a href=\"https:\/\/securityboulevard.com\/2022\/06\/beginners-guide-to-dmarc-everything-you-need-to-know\/\"><em>SPF, DKIM, &amp; DMARC<\/em><\/a><\/figcaption><\/figure>\n<p>Without proper <a href=\"https:\/\/www.engagebay.com\/blog\/spf-dkim-dmarc-email-deliverability\/\">email authentication protocols<\/a>, you cannot prove your emails&#8217; legitimacy, which can harm <a href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">your deliverability<\/a>. The three major authentication protocols include the following.<\/p>\n<ol>\n<li><strong>Sender Policy Framework (SPF): <\/strong>This protocol allows receiving email servers to accept incoming emails from authorized senders.<\/li>\n<li><strong>DomainKeys Identified Mail (DKIM): <\/strong>This protocol uses digital signatures in email headers to validate the integrity of a message.<\/li>\n<li><strong>Domain-based Message Authentication Reporting and Conformance (DMARC): <\/strong>This protocol enables domain administrators to publish policies for handling incoming emails. It combines both SPF and DKIM protocols.<\/li>\n<\/ol>\n<p>Smart implementation of these <a href=\"https:\/\/www.engagebay.com\/blog\/email-authentication\/\">email authentication<\/a> methods reduces your spam, prevents phishers from hijacking your emails, and protects your brand reputation.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_a_dedicated_IP_address\"><\/span><span style=\"color: #993300;\"><strong>2. Use a dedicated IP address<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <a href=\"https:\/\/www.inboxroad.com\/shared-vs-dedicated-ips\/\">shared IP address<\/a> may be ideal for low-budget or new senders, and it&#8217;s easier to maintain a good <a href=\"https:\/\/www.engagebay.com\/blog\/domain-reputation\/\">domain reputation<\/a> if other domains have good records. The downside, however, is you have less control, and the activities of other domain administrators can affect your sender reputation and domain performance.<\/p>\n<p>This can cause email servers to <a href=\"https:\/\/www.engagebay.com\/blog\/blacklists-greylists-whitelists-email-deliverability\/\">blacklist your emails<\/a> since you\u2019re likely sharing the same IP address with spam senders.<\/p>\n<p>On the other hand, a dedicated IP address, though expensive, gives you more control over your sender reputation and prevents receiving email servers from blacklisting your emails. Although not all email senders with shared IP addresses have malicious intentions, you have more flexibility and customizability over your email domain management when you use a secure address not affected by other senders\u2019 activities.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement and conversions.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">Read also: How To Avoid Spam Filters For Better Email Deliverability<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Keep_your_email_list_clean\"><\/span><span style=\"color: #993300;\"><strong>3. Keep your email list clean<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Usually, your email list contains a variety of email addresses with real and fake users. And even among your true subscribers, some may no longer have interest in your brand over time, so sending emails to these groups may seem unnecessary.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/26404\/4-tips-to-keep-your-email-list-squeaky-clean.aspx\">Email list cleaning<\/a> involves removing inactive or outdated contacts while keeping subscribers willing to continue with your brand. Sending emails to incorrect or invalid email addresses can lead to <a href=\"https:\/\/www.engagebay.com\/blog\/manage-email-bounce-codes\/\">hard bounces<\/a>. Moreover, users who have lost interest in your brand may move future emails from you to the junk folder since it no longer appeals to them.<\/p>\n<p>So, cleaning your email list regularly ensures your emails are sent to the right recipients, thus reducing <a href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">bounce rates and spam scores<\/a>, and improving your deliverability. Here are a few tips to help you ensure a clean email list:<\/p>\n<ul>\n<li>Remove or merge duplicate email addresses<\/li>\n<li>Use simple opt-in forms with clear fields<\/li>\n<li>Delete spam email addresses<\/li>\n<li>Correct possible typos in the addresses<\/li>\n<li>Re-engage inactive users and remove those who no longer indicate interest in your brand<\/li>\n<\/ul>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize recruitment and <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"4_Write_helpful_and_non-spammy_content\"><\/span><span style=\"color: #993300;\"><strong>4. Write helpful and non-spammy content<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sending helpful, relevant, and engaging emails is one way to maintain high deliverability rates, as subscribers will receive emails that appeal to them. They can also move your emails from the junk folder to their primary inboxes, thus sending positive signals to mailbox providers.<\/p>\n<p>So, even with a <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">clean email list<\/a>, capturing your existing customers\u2019 attention with timely, relevant, and appropriate content is necessary.<\/p>\n<p>Sometimes, spam filters can prevent your emails from getting to the inbox if they detect malicious patterns in your content. Therefore, you should always check your emails to remove <a href=\"https:\/\/www.sendx.io\/help\/list-of-spam-trigger-words\">spam trigger words<\/a> or patterns that can cause these programs to flag your emails as spam.<\/p>\n<p>Some tips for crafting helpful emails include the following:<\/p>\n<ul>\n<li>Avoid using too many exclamation points or special characters<\/li>\n<li>Correct grammatical or spelling errors<\/li>\n<li>Avoid using all-caps<\/li>\n<li>Create a balanced image-to-text ratio<\/li>\n<li>Do not use hard-to-read fonts or colors<\/li>\n<li>Avoid adding too many links<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Use_clear_and_engaging_subject_lines\"><\/span><span style=\"color: #993300;\"><strong>5. Use clear and engaging subject lines<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">email subject line<\/a> is the first thing your recipients see before opening your email. It gives a concise overview of the email and compels your users to click and read through.<\/p>\n<p>Poor subject lines can cause recipients to ignore or flag your emails as spam. According to stats from Gitnux, 69% of recipients report an email as spam based solely on the subject line.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email_subjectline.png\"><img decoding=\"async\" class=\"aligncenter wp-image-14135 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email_subjectline.png\" alt=\"Promotional email examples with concise subject lines\" width=\"743\" height=\"328\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email_subjectline.png 1269w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email_subjectline-300x132.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email_subjectline-1024x452.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email_subjectline-768x339.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email_subjectline-595xh.png 595w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/a><\/p>\n<p>So, if your subject line and preview text are not clear, compelling, and relevant, your recipients can move it to the spam folder, which can harm your deliverability rate.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Make_unsubscribing_easy\"><\/span><span style=\"color: #993300;\"><strong>6. Make unsubscribing easy<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No matter how valuable your emails are, they may not always be the right fit for every user. Moreover, a <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segment of your audience<\/a> may lose interest over time, and this is normal because as customers\u2019 needs change, their desires and interests also change.<\/p>\n<p>Moreover, your customers may not stay with you forever, so it\u2019s important to create options that let them choose how to receive your emails. You can segment your customers based on how they prefer to receive your emails:<\/p>\n<ul>\n<li>Those who want to get all your brand updates<\/li>\n<li>Those who need only necessary updates<\/li>\n<li>Those who want to stop receiving updates from you<\/li>\n<\/ul>\n<p>Adding an unsubscribe link or a preference center in your email \u2013 preferably in the footer \u2013 can help you filter out contacts whose priorities have changed, thus helping you create smart segments. When subscribers find it difficult to locate your unsubscribe link, they can move your emails to the <a href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">spam folder<\/a> out of frustration, so they don\u2019t see future updates from you.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Unsubscribe-link.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-47729 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Unsubscribe-link.jpg\" alt=\"Unsubscribe link to improve email deliverability\" width=\"563\" height=\"268\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Unsubscribe-link.jpg 939w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Unsubscribe-link-300x143.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/Unsubscribe-link-768x366.jpg 768w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/a><\/p>\n<p>The unsubscribe option can also serve as a way to get customer feedback for improving your email marketing strategy. When inactive contacts can leave your brand easily, your emails will be less likely to be flagged as spam. This improves your <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">sender reputation<\/a> and, consequently, your deliverability rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Warm_up_your_email_account\"><\/span><strong><span style=\"color: #993300;\">7. Warm up your email account<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/reply.io\/warm-up-email\/\">Email warm-up<\/a> is usually ideal for new or inactive email accounts, and it entails sending emails gradually and increasing your frequency until you get to your ideal sending volume.<\/p>\n<p>Usually, recipients may not trust a new or dormant brand, so flooding your subscribers with too many emails can drive you to the junk folder.<\/p>\n<p>Therefore, starting slowly with <a href=\"https:\/\/www.warmy.io\/product\/warm-up-email\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">email warm up<\/a> \u2013 especially for cold email outreaches \u2013 is important until you have achieved a good sender score. You can pick a consistent sending schedule from here and stick to it. And since you\u2019re using a new domain, it is advisable to have a consistent sender name to avoid confusing your recipients.<\/p>\n<p>An improved sender score indicates your emails are from a legitimate source. As customers get familiar with your brand over time, your engagement rate will increase, thus increasing your sender reputation and, eventually, your deliverability rate.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your email marketing campaigns with EngageBay\u2019s <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> tailored for engagement and success.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Use_a_double_opt-in_subscription_system\"><\/span><span style=\"color: #993300;\"><strong>8. Use a double opt-in subscription system<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <a href=\"https:\/\/www.engagebay.com\/marketing\/double-opt-in-email\">double opt-in system<\/a> involves sending a notice to new subscribers to confirm the validity of their email addresses before adding them to your contact database. It is a part of the strategies involved in cleaning your email list and ensuring only valid addresses are added.<\/p>\n<p>This process prevents fake addresses that may increase your <a href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">email bounce rates<\/a> and hurt your sender&#8217;s reputation. Moreover, you have more qualified contacts who will engage with your emails and are less likely to flag you as spam.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/double-opt-in.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-47733 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/double-opt-in.jpg\" alt=\"double opt-in confirmation strategy to improve email deliverability rates\" width=\"470\" height=\"341\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/double-opt-in.jpg 623w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/double-opt-in-300x218.jpg 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Segment_your_email_list\"><\/span><span style=\"color: #993300;\"><strong>9. Segment your email list<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email segmentation involves fragmenting your contact list into smaller groups based on pre-defined attributes or characteristics. Your customers have varying preferences, so putting them all in a single category and sending the same emails can make them lose interest in your brand, since most emails may be unwanted or unsolicited.<\/p>\n<p>Proper email segmentation involves using certain attributes to <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">craft personalized emails<\/a> that appeal to different segments of your audience. Your email segments can be demographic, behavioral, geographic, or psychographic, depending on your business needs and customer preferences.<\/p>\n<p>An excellent segmentation strategy can improve engagement rates and help you build healthier customer relationships. As customers interact with emails that appeal to them, mailbox providers perceive your emails as genuine and will prevent them from getting hit by spam filters.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Do_not_buy_email_lists\"><\/span><span style=\"color: #993300;\"><strong>10. Do not buy email lists<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having a large subscriber base is great. However, the quality of your contacts is more important than the quantity. In other words, 500 serious buyers are more important than 5,000 visitors who have no interest in your brand. Business owners who buy email lists bypass building <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\">qualified leads<\/a> from the ground up, hoping to have a large contact list that will eventually increase sales.<\/p>\n<p>While this may seem like a faster route, there are certain disadvantages with it:<\/p>\n<ul>\n<li>Your emails will be flagged as spam<\/li>\n<li>It can increase your unsubscribe rate<\/li>\n<li>Your email service provider may place restrictions on your domain<\/li>\n<li>You\u2019re violating data protection laws<\/li>\n<li>It can reduce your sender&#8217;s reputation<\/li>\n<li>You end up sending emails to recipients who don\u2019t trust you and won\u2019t buy from you<\/li>\n<\/ul>\n<p>These factors can create poor customer experiences, thus leading to low engagement rates and high spam scores. Eventually, your email address may get blacklisted since your emails are unwanted and don\u2019t appeal to your contacts.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your marketing strategy with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Comply_with_anti-spam_laws\"><\/span><span style=\"color: #993300;\"><strong>11. Comply with anti-spam laws<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generally, antispam laws do not directly impact your email deliverability. However, they provide certain requirements and regulations that enable you to create helpful and appropriate email content. They also protect your subscribers from receiving unsolicited emails, thus helping you build healthy customer relationships.<\/p>\n<p>The major requirements of the <a href=\"https:\/\/www.engagebay.com\/glossary\/can-spam\">anti-spam laws<\/a> include:<\/p>\n<ul>\n<li>Don\u2019t use deceptive subject lines<\/li>\n<li>Include a valid physical address that shows your location<\/li>\n<li>Identify clearly that your message is an ad (if it is)<\/li>\n<li>Avoid using false or misleading header information<\/li>\n<li>Include a clear unsubscribe link to help users opt out of your emails easily<\/li>\n<li>Honor all opt-out requests promptly<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"12_Use_a_reliable_email_service_provider_ESP\"><\/span><span style=\"color: #993300;\"><strong>12. Use a reliable email service provider (ESP)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An email service provider is usually a software application designed to help you craft and send emails at scale. It supports <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">robust email marketing features<\/a> that enable you to run successful campaigns. These features may include marketing automation, email verifier, list segmentation, reporting and analytics, and customizable <a href=\"https:\/\/www.engagebay.com\/cold-email-templates\">email templates<\/a>.<\/p>\n<p>There are several ESPs with varying functionalities, but your choice largely depends on your business needs and size, so it\u2019s important to pick tools with unique features to meet your brand goals and needs.<\/p>\n<p>A poor email service provider can hurt your deliverability, as it may lack advanced features to help you deliver your emails to your subscribers\u2019 inboxes. It may also lack important functionalities enabling you to segment and merge your lists to <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">create personalized campaigns<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Tools_To_Improve_Email_Deliverability_Rates\"><\/span><span style=\"color: #339966;\"><strong>10 Tools To Improve Email Deliverability Rates<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email deliverability involves several complex processes and techniques. The good news is that many software tools are designed to streamline your workflow and empower your teams in this direction. Here are some of the best tools to improve email deliverability rates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_MailerLite_%E2%80%93_Email_Marketing_Software\"><\/span><span style=\"color: #993300;\"><strong>1. MailerLite \u2013 Email Marketing Software<\/strong><\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mailerlite.png\"><img decoding=\"async\" class=\"aligncenter wp-image-47719\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mailerlite.png\" alt=\"mailerlite\" width=\"408\" height=\"136\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mailerlite.png 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mailerlite-300x100.png 300w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a> is a cloud-based email platform that combines digital marketing tools with advanced automated workflows to help you run successful email campaigns at scale. It supports basic features for promoting your eCommerce store, generating qualified leads, and managing your contacts.<\/p>\n<p>The marketing solution also has an email verifier that enables you to optimize and clean your email list, ensuring only valid contacts are added to your <a href=\"https:\/\/www.engagebay.com\/blog\/customer-data-guide\/\">customer database<\/a>. An additional feature is the website builder that uses your brand style and tone to create simple pages for your business.<\/p>\n<p>Although MailerLite has a free plan, the paid plan starts at $9\/month for 500 subscribers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Smartlead_%E2%80%93_Cold_Email_Outreach_Tool\"><\/span><span style=\"color: #993300;\"><strong>2. Smartlead \u2013 Cold Email Outreach&nbsp; Tool<img decoding=\"async\" class=\"aligncenter \" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcQ_Wf9fx10gkvNm9lQJ4s65ySfJChzmDDD6vDh_Go0JCtgz4o-04AQ-Y18IA6K5rvXmyQ&amp;usqp=CAU\" width=\"422\" height=\"89\"><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.smartlead.ai\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Smartlead<\/a> is an AI-powered cold email and deliverability platform built for B2B outreach teams that need both scale and reliable inbox placement. It combines campaign automation, AI-driven prospecting, and advanced deliverability features so agencies and SaaS companies can run large outbound programs without burning domains or hitting spam folders.\u200b<\/p>\n<p>Beyond basic warmup, Smartlead manages the full cold email stack with unlimited sender accounts, intelligent warmup, reply detection, unified Master inbox, and granular analytics.<\/p>\n<p>SmartSenders provide done-for-you domains and mailboxes with correct DNS and authentication, while SmartServers give you dedicated, high-reputation sending infrastructure, removing much of the technical overhead.\u200b<\/p>\n<p>AI optimizes sending patterns and rotations to mimic human behavior and stay compliant with Gmail\/Yahoo rules, making Smartlead a strong alternative to pure warm-up tools.<\/p>\n<p>Smartlead Pricing starts at $39\/month for the basic plan, or users can try their 14-day free plan.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Optimize your marketing efforts with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed for efficiency and impact.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_MxToolbox_%E2%80%93_Server_Monitoring_System\"><\/span><span style=\"color: #993300;\"><strong>3. MxToolbox \u2013 Server Monitoring System<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mxtoolbox.png\"><img decoding=\"async\" class=\"aligncenter wp-image-47726\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mxtoolbox-e1695209337862.png\" alt=\"MxToolbox\" width=\"455\" height=\"132\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mxtoolbox-e1695209337862.png 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/mxtoolbox-e1695209337862-300x87.png 300w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mxtoolbox.com\/\">MxToolbox<\/a> is a robust software that can be used for various internet operations like monitoring domain health, identifying and diagnosing issues in your IP or domain name system (DNS), monitoring blacklists, etc.<\/p>\n<p>As a business owner, you can use MxToolbox to analyze your SPF record to check its valid syntax. This system supports advanced and sophisticated features for building the right email infrastructure.<\/p>\n<p>There\u2019s a free version available for users, though it has a few limitations. Business owners who need more advanced functionalities may start at $129\/month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_NeverBounce_%E2%80%93_Email_Verification_Tool\"><\/span><span style=\"color: #993300;\"><strong>4. NeverBounce \u2013 Email Verification Tool<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/social-image-e1695208571140.png\"><img decoding=\"async\" class=\"aligncenter wp-image-47725\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/social-image-e1695208571140.png\" alt=\"NeverBounce\" width=\"542\" height=\"80\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/social-image-e1695208571140.png 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/social-image-e1695208571140-300x44.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/social-image-e1695208571140-1024x151.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/social-image-e1695208571140-768x113.png 768w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/neverbounce.com\/\">NeverBounce<\/a> is an email verification solution that helps businesses build clean email lists by verifying the validity of email addresses before adding them to their contact database. It does this by flagging duplicate, invalid, or spam email addresses.<\/p>\n<p>Neverbounce is a simple email tool for improving the quality of your email list and reducing bounce rates. And while it has a free plan, you can get more at $8 for 1,000 emails with the paid plan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_InboxAlly_%E2%80%93_Email_Deliverability_Tool\"><\/span><span style=\"color: #993300;\"><strong>5. InboxAlly \u2013 Email Deliverability Tool<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/inboxally.png\"><img decoding=\"async\" class=\"aligncenter wp-image-47723\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/inboxally-e1695209434381.png\" alt=\"InboxAlly\" width=\"474\" height=\"135\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/inboxally-e1695209434381.png 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/inboxally-e1695209434381-300x86.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.inboxally.com\/\">InboxAlly<\/a> is a powerful email deliverability tool that sends positive signals to mailbox providers to prevent them from rejecting your emails or flagging them as spam. It facilitates customer engagement with high open and click-through rates.<\/p>\n<p>InboxAlly improves your deliverability rate by ensuring your emails reach the primary inbox. It also takes critical steps to remove your emails from the spam or promotions folder. Some features include email warm-up, campaign tracking, Broadcast Auto Detect, custom sending schedule, etc.<\/p>\n<p>Starting at $149\/month, you can access advanced features to prevent spam filter attacks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_MailReach_%E2%80%93_Email_Warm-Up_Deliverability_Tool\"><\/span><span style=\"color: #993300;\"><strong>6. <b>MailReach \u2013 Email Warm-Up &amp; Deliverability Tool<\/b><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\" aligncenter\" src=\"https:\/\/existing-aquamarine-cwynhqjlbx.edgeone.app\/mailreach.png\" width=\"564\" height=\"148\"><\/p>\n<p><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.mailreach.co\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">MailReach<\/a><span style=\"font-size: 16px;\"> is a specialized email deliverability tool built for B2B cold outreach. It helps businesses improve sender reputation through automated email warm-up and real inbox placement testing. The platform includes key deliverability features such as email account warm-up, sender reputation monitoring, and early detection of deliverability issues before they affect your campaigns.<\/span><\/p>\n<p>With AI-powered warm-up algorithms and a network of high-reputation inboxes (Google Workspace and Microsoft 365), MailReach enables you to gradually build email credibility and avoid spam filters. This way, you can ensure your cold emails and outreach campaigns consistently reach the primary inbox.<\/p>\n<p>Like other email deliverability tools, MailReach offers a Starter plan at $25 per inbox per month and aScale plan starting at $19.50 per inbox per month for 6 or more inboxes, making it cost-effective for businesses managing multiple domains.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Mailtrap_%E2%80%93_Email_Testing_Tool\"><\/span><span style=\"color: #993300;\"><strong>7. Mailtrap \u2013 Email Testing Tool<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Mailtrap-logo.png\"><img decoding=\"async\" class=\"aligncenter wp-image-31532\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Mailtrap-logo.png\" alt=\"Mailtrap\" width=\"447\" height=\"137\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Mailtrap-logo.png 1113w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Mailtrap-logo-300x92.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Mailtrap-logo-1024x314.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Mailtrap-logo-768x235.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Mailtrap-logo-595xh.png 595w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mailtrap.io\/\">Mailtrap<\/a> is an email testing tool that inspects and analyses emails to check for possible errors or red flags that can harm your deliverability. It simulates receiving email servers to identify loopholes in your emails and helps you fix them before sending them to your recipients.<\/p>\n<p>Mailtrap allows you to check your spam score, validate your headers, and preview your email design. It provides real-time data that shows the performance of your emails. You can use these insights to improve your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">email marketing strategy<\/a> while adopting best practices to boost your deliverability rates.<\/p>\n<p>Mailtrap has a free version. However, the paid plan starts at $14.99\/month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_EngageBay_%E2%80%93_Email_Marketing_Software\"><\/span><span style=\"color: #993300;\"><strong>8. EngageBay \u2013 Email Marketing Software<\/strong><\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/engagebay-logo.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10637\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/engagebay-logo-e1695378027161.png\" alt=\"engagebay logo\" width=\"553\" height=\"148\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/engagebay-logo-e1695378027161.png 733w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/engagebay-logo-e1695378027161-300x80.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is an all-in-one customer relationship management software with an advanced marketing automation suite to help you run successful email campaigns. This <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing platform<\/a> supports robust features for capturing qualified leads, managing email lists, and automating your workflow.<\/p>\n<p>With responsive and customizable email templates, EngageBay enables you to send attractive and personalized content at scale. This way, you can send high-quality emails that appeal to your customers.<\/p>\n<p>Like other <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation platforms<\/a>, EngageBay has a free version. However, the paid plan starts at $12.99\/month for 500 contacts.&nbsp;<span style=\"box-sizing: border-box;\">Additionally, access<\/span><span style=\"font-weight: 400;\">&nbsp;a library of professionally designed, <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">customizable email templates<\/span><\/a><span style=\"font-weight: 400;\"> to streamline your marketing efforts and enhance engagement.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_ActiveCampaign_%E2%80%93_Email_Marketing_Software\"><\/span><span style=\"color: #993300;\"><strong>9. ActiveCampaign \u2013 Email Marketing Software<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/2560px-ActiveCampaign_logo.svg_.png\"><img decoding=\"async\" class=\"aligncenter wp-image-34645\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/2560px-ActiveCampaign_logo.svg_.png\" alt=\"ActiveCampaign logo\" width=\"525\" height=\"57\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/2560px-ActiveCampaign_logo.svg_.png 2560w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/2560px-ActiveCampaign_logo.svg_-300x33.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/2560px-ActiveCampaign_logo.svg_-1024x112.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/2560px-ActiveCampaign_logo.svg_-768x84.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/2560px-ActiveCampaign_logo.svg_-1536x167.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/2560px-ActiveCampaign_logo.svg_-2048x223.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/2560px-ActiveCampaign_logo.svg_-595xh.png 595w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><\/p>\n<p>Like EngageBay, <a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a> is a powerful email marketing and automation tool that helps you create newsletters, broadcast emails, and email autoresponders. Even though you\u2019re non-tech savvy, it can help you craft beautiful emails with its drag-and-drop designer and prebuilt customizable templates.<\/p>\n<p>ActiveCampaign improves email deliverability with spam check, domain verification, and campaign preview capabilities. It starts at $29\/month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Unspamemail_%E2%80%93_Email_Deliverability_Tool\"><\/span><span style=\"color: #993300;\"><strong>10. Unspam.email \u2013 Email Deliverability Tool<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/logo-unspam-email.png\"><img decoding=\"async\" class=\"aligncenter wp-image-47720\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/logo-unspam-email.png\" alt=\"Unspam.email\" width=\"369\" height=\"123\"><\/a><\/p>\n<p><a href=\"https:\/\/unspam.email\/\">Unspam.email<\/a> is an email deliverability tool that offers several functionalities to ensure your emails reach the primary inbox. It is also an email testing tool with a preview feature and spam checker that lets you see how your emails look on different devices and possible patterns that may trigger spam filters.<\/p>\n<p>The tool allows you to monitor your domain, email, and IP address to determine if you have been blacklisted. It also supports advanced capabilities for optimizing your SPF, SKIM, and DMARC records.<\/p>\n<p>Unspam provides a free plan and other paid tiers starting at $9\/month.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Takeaway\"><\/span><span style=\"color: #339966;\"><strong>Final Takeaway<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No matter how well-optimized your emails are, your recipients may never see them if you have deliverability issues.<\/p>\n<p>While improving your open rates, click-throughs, and other email metrics is necessary, getting the messages to your subscribers first is also important. Otherwise, other factors won&#8217;t matter.<\/p>\n<p>From authenticating your emails to improving security, pruning and segmenting your lists, and writing helpful content, you can improve your email deliverability and ensure your users receive your emails.<\/p>\n<p>Since this involves complex processes, it will help to use <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing tools<\/a> that offer email authentication, marketing automation, <a href=\"https:\/\/instantly.ai\/email-verification\">email verification<\/a> and segmentation, email testing, and other capabilities to prevent spam filters from hitting your emails.<\/p>\n<p>Try <a href=\"https:\/\/www.engagebay.com\/\">EngageBay for free<\/a> and see how it can help you.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Getting your messages to the primary inbox is much more than writing stellar emails and hitting the send button. This [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":47966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[8794,8793,271,8792,8791],"class_list":["post-47625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-deliverability-strategies","tag-email-deliverability-tools","tag-email-deliverability","tag-improve-email-deliverability","tag-improve-email-deliverability-rates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Tools &amp; 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