{"id":48349,"date":"2025-02-04T13:07:16","date_gmt":"2025-02-04T13:07:16","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=48349"},"modified":"2025-04-15T13:59:43","modified_gmt":"2025-04-15T13:59:43","slug":"drip-campaign-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/","title":{"rendered":"Drip Campaign Examples To Transform Your Email Strategy"},"content":{"rendered":"<p><a href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">Setting up drip campaigns<\/a> saves you significant time and resources and helps you maximize communication with potential and existing customers.<\/p>\n<p>How?<\/p>\n<p>Drip campaigns enable you to do the following:<\/p>\n<ul>\n<li>Automate the process of sending targeted emails to your leads<\/li>\n<li>Nurture leads through your sales funnel based on the actions they take<\/li>\n<li>Maintain a consistent flow of communication, building authority and customer trust over time<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">However, setting up drip campaigns that work can be daunting, leaving you wondering how to get the best out of it. In this blog post, I share drip campaign examples from my inbox that can help you transform your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you are also looking to learn about email drip campaigns, then you will find this blog post engaging as it covers:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What email drip campaigns are<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why email drip campaigns work<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">12 drip campaign examples that can inspire you<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Let\u2019s dive in!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/#What_Is_a_Drip_Campaign\" >What Is a Drip Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/#How_Many_Emails_Should_You_Include_in_a_Drip_Campaign\" >How Many Emails Should You Include in a Drip Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/#Reasons_Why_Your_Business_Needs_Drip_Campaigns\" >Reasons Why Your Business Needs Drip Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/#What_Makes_Drip_Campaigns_Successful\" >What Makes Drip Campaigns Successful?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/#Types_of_Email_Drip_Campaigns\" >Types of Email Drip Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/#12_Email_Drip_Campaign_Examples_to_Steal_and_Why\" >12 Email Drip Campaign Examples to Steal and Why<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/#Drip_email_campaign_best_practices\" >Drip email campaign best practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/#Best_drip_email_campaign_software\" >Best drip email campaign software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/#Takeaways\" >Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"What_Is_a_Drip_Campaign\"><\/span><span style=\"color: #339966;\"><b>What Is a Drip Campaign?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A drip campaign is a series of emails automatically sent over time to email subscribers once triggered by a subscriber&#8217;s action or when they meet a preset condition.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This is what a drip campaign may look like:<\/span><\/p>\n<p style=\"text-align: left;\"><b>Trigger:&nbsp;<\/b><span style=\"font-weight: 400;\">A new subscriber signs up<\/span><\/p>\n<p style=\"text-align: left;\"><b>Action:<\/b><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Immediately (welcome email)<\/span><\/li>\n<li>After 12 hours (product tour email)<\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">After 24 hours (customer success story)<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">48 hours (personalized suggestions to make the most of the platform or product)<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">72 hours (recommended services or feedback)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Some drip campaigns could span several hours or days, while some may last for weeks depending on the industry, drip campaign purpose, and business sophistication.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When you <a href=\"https:\/\/www.engagebay.com\/blog\/newsletter-sign-up-examples\/\">sign up for a newsletter<\/a>, buy a product, or abandon a cart, you become enlisted to receive these emails. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As a business owner or solopreneur, your subscribers usually receive these emails after they take specific actions on your business website or meet a set of conditions, <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">triggering the personalized emails<\/a> they receive from you.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\">Here&#8217;s what an email trigger on EngageBay looks like:<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\"><img decoding=\"async\" class=\"aligncenter wp-image-14010 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\" alt=\"trigger email automation in EngageBay\" width=\"1370\" height=\"782\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Many_Emails_Should_You_Include_in_a_Drip_Campaign\"><\/span><span style=\"color: #339966;\"><strong>How Many Emails Should You Include in a Drip Campaign?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There&#8217;s no fixed rule for the number of emails in a drip campaign, but most campaigns include anywhere between <a href=\"https:\/\/www.omnisend.com\/blog\/drip-campaign\">four and eleven emails<\/a> sent a few days apart from each other.<\/p>\n<p>The ideal number depends on the type and purpose of the campaign.<\/p>\n<p>For example, a lead nurturing drip campaign might include multiple weekly emails, while a welcome email campaign may have more days between each email.<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Drip Campaign Type<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>Duration<\/b><\/td>\n<td style=\"text-align: center;\"><b>Email Count<\/b><\/td>\n<td>\n<p style=\"text-align: center;\"><b>Objective<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Welcome Series<\/b><\/td>\n<td><span style=\"font-weight: 400;\">1 week<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3-5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Introduce new subscribers to your brand and products.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Abandoned Cart<\/b><\/td>\n<td><span style=\"font-weight: 400;\">3 days<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2-3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Encourage shoppers to complete their purchases.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Win-Back Campaign<\/b><\/td>\n<td><span style=\"font-weight: 400;\">3 months<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6-8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Re-engage inactive customers and reignite interest.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Seasonal Promotions<\/b><\/td>\n<td><span style=\"font-weight: 400;\">2 weeks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3-4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Showcase limited-time offers for holidays or events.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Loyalty Program<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Ongoing (monthly)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4-5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reward loyal customers with special perks and discounts.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.omnisend.com\/blog\/drip-campaign\"><em>Source<\/em><\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Reasons_Why_Your_Business_Needs_Drip_Campaigns\"><\/span><span style=\"color: #339966;\"><b>Reasons Why Your Business Needs Drip Campaigns<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Drip campaigns are essential for several reasons. Here are a few.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>#1. Increasing your brand awareness<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><a href=\"https:\/\/blog.gitnux.com\/brand-awareness-statistics\/\"><span style=\"font-weight: 400;\">89%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers say that brand awareness is their top marketing goal. This statistic doesn\u2019t come as a surprise because brands and agencies have learned that consumers will only buy from brands they trust. By setting up drip campaigns, subscribers learn more about your brand through personalized interactions. &nbsp;<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>#2. Humanizing your brand<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You want to avoid coming off as robotic to your customers. Using the brick-and-mortar method of sending generic <a href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/\">email broadcasts<\/a> to all your email subscribers not only gives customers a wrong impression about your brand but reduces subscribers&#8217; engagement and open rates, harming your <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">sender reputation<\/a> over time.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Rather than filling your emails with industry jargon, generic emails, and an endless pool of what your clients need to do at once, drip campaigns enable you to take customers on a progressive journey, providing personalized help and support as they journey.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>#3. Nurturing your leads<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Nurturing potential clients is like tending the seeds in your garden over time so they bloom. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Using this above instance, say you successfully attract leads to subscribe to your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">email list<\/a>. The journey doesn&#8217;t end there.&nbsp; <\/span><span style=\"font-weight: 400;\">You need your \u201cseed\u201d nurturing tool (email drips) to nurture them, taking them through your email funnel from leads to paying customers.&nbsp;<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>#4. Increasing your sales&nbsp;<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Imagine signing up for a free trial on a new platform and receiving no instructions or support from the team on what to do next and how to do it. Chances are excellent you\u2019d remain on the signup stage without ever becoming a paying customer.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">According to <\/span><span style=\"font-weight: 400;\">Marketsplash<\/span><span style=\"font-weight: 400;\">, businesses that use drip campaigns experience at least a 10% increase in sales. Another reason drip campaigns are super important in boosting your email marketing results.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"What_Makes_Drip_Campaigns_Successful\"><\/span><span style=\"color: #339966;\"><strong>What Makes Drip Campaigns Successful?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you aim to have a successful drip campaign that solves the pain point of customers, your campaign should have the following:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clear goals that show the purpose of the drip campaign you are setting up. Your clear goal could be showing clients how to make the most of your services, upgrading their payment plan, or enabling a seamless customer experience.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalized content that speaks directly to the targeted subscribers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relevant, engaging content that will not bore the customers but contains answers to their needs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A clear <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">call-to-action<\/a> that prompts them to take specific actions after reading your email.&nbsp;<\/span><\/li>\n<li>Responsive and beautiful email design that enhances user experience and readability.<\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Types_of_Email_Drip_Campaigns\"><\/span><span style=\"color: #339966;\"><b>Types of Email Drip Campaigns<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The drip campaign examples I have shared in this blog post come from several email categories. <\/span><span style=\"font-weight: 400;\">Your decision to use any particular type depends on the <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">customer segment<\/a> you are sending to and customer action. Here are the different types of email drip campaigns.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>1. Welcome email drip campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You know you\u2019ve got to welcome visitors whenever they show up at your doorstep, and the first impression you make matters a lot. The same is necessary when new customers show up in your email list.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Sending a <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">welcome email<\/a> is a good start to building long-term relationships with your email contacts, and what better way to start than a welcome drip campaign?<\/span><\/p>\n<p>This is what a typical welcome email drip campaign sequence looks like:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Welcome-email-sequence-5.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-46562\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Welcome-email-sequence-5.png\" alt=\"Welcome email sequence\" width=\"3474\" height=\"1493\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Welcome-email-sequence-5.png 3474w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Welcome-email-sequence-5-300x129.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Welcome-email-sequence-5-1024x440.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Welcome-email-sequence-5-768x330.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Welcome-email-sequence-5-1536x660.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Welcome-email-sequence-5-2048x880.png 2048w\" sizes=\"(max-width: 3474px) 100vw, 3474px\" \/><\/a><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>2. Onboarding email drip campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">After the \u201cWelcome to my brand\u201d email, the next thing is to show your visitors around for a while. What you are doing now is getting them familiar with your brand \u2013 the things you do. <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/onboarding-email-templates\/\"><span style=\"font-weight: 400;\">Onboarding emails<\/span><\/a><span style=\"font-weight: 400;\"> help to introduce your company, newsletter, agency, brand, or product to customers.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The content of an onboarding drip campaign can include educational content, tutorials, and product demos. If it is a product or service, then the mail will revolve around the initial setup and usage of the product.<\/span><\/p>\n<p>This is an onboarding drip email campaign from Mailmodo:<\/p>\n<figure id=\"attachment_71744\" aria-describedby=\"caption-attachment-71744\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/welcome-to-mailmodo.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71744\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/welcome-to-mailmodo.png\" alt=\"Onboarding drip email campaign from Mailmodo\" width=\"500\" height=\"1413\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/welcome-to-mailmodo.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/welcome-to-mailmodo-106x300.png 106w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/welcome-to-mailmodo-362x1024.png 362w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/welcome-to-mailmodo-543x1536.png 543w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-71744\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/mailmodo\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>#3. Lead nurturing drip campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">Lead nurturing<\/a>, as always, has to do with nurturing potential clients into becoming actual customers. It is getting a visitor to feel at home in your base. As a brand or business individual, you know the value of your business, and you want people to see and interact with your services.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Not everyone will buy your product after welcoming and onboarding them. This email campaign, therefore, ensures you maintain communication with prospects and provide value over time.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The content of a lead nurturing campaign can be informational, product demonstrations, or existing customer testimonials on how valuable your product is.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>#4. Abandoned cart drip campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">An abandoned cart drip campaign becomes necessary when your visitor gets engaged with a particular feature, product, or service and leaves without completing the purchase. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cart abandonments are expected, and according to statistics, nearly <\/span><a href=\"https:\/\/docs.lemonsqueezy.com\/help\/online-store\/abandoned-cart-emails#:~:text=In%20fact%2C%20nearly%2088%25%20of,emails%20can%20be%20remarkably%20effective.\"><span style=\"font-weight: 400;\">88%<\/span><\/a><span style=\"font-weight: 400;\"> of online shopping carts are abandoned before the customer completes a sale.<\/span><\/p>\n<p>Check this abandoned cart email from McDonald&#8217;s:<\/p>\n<figure id=\"attachment_71745\" aria-describedby=\"caption-attachment-71745\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/your-order-is-ready-to-place.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71745\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/your-order-is-ready-to-place.png\" alt=\"Abandoned cart email from McDonald's\" width=\"500\" height=\"878\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/your-order-is-ready-to-place.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/your-order-is-ready-to-place-171x300.png 171w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/your-order-is-ready-to-place-583x1024.png 583w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-71745\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/mcdonalds\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>#5. Re-engagement drip campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A re-engagement drip campaign is implemented when you have subscribers in your email list who have, over a while, been inactive. Users can change emails or lose interest in your brand.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It happens all the time, and you will need to know so that you can work towards re-engaging your customers.<\/span><\/p>\n<p>A typical re-engagement drip campaign workflow:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Lead-magnet-email-sequence-5-e1693221086661.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-46589\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Lead-magnet-email-sequence-5-e1693221086661.png\" alt=\"Re-engagement email sequence\" width=\"4818\" height=\"1703\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Lead-magnet-email-sequence-5-e1693221086661.png 4818w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Lead-magnet-email-sequence-5-e1693221086661-300x106.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Lead-magnet-email-sequence-5-e1693221086661-1024x362.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Lead-magnet-email-sequence-5-e1693221086661-768x271.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Lead-magnet-email-sequence-5-e1693221086661-1536x543.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/Lead-magnet-email-sequence-5-e1693221086661-2048x724.png 2048w\" sizes=\"(max-width: 4818px) 100vw, 4818px\" \/><\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"12_Email_Drip_Campaign_Examples_to_Steal_and_Why\"><\/span><span style=\"color: #339966;\"><b>12 Email Drip Campaign Examples to Steal and Why<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here are some email drip campaign examples you can steal to revamp your email marketing game.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>1. Motley Fool discount drip campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Motley Fool is a private investing and financial advice company.&nbsp;<\/span><span style=\"font-weight: 400;\">I signed up for the Motley Fool email newsletter to get updates on their recommended monthly stock picks. To access that, I had to upgrade to their community membership.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To incentivize me and other customers like me to make the purchase, the Motley Fool sent a 3-part email drip marketing campaign offering a 90% discount fee to celebrate Independence Day.<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-48365\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-1.png\" alt=\"Drip camapign example\" width=\"848\" height=\"544\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-1.png 848w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-1-300x192.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-1-768x493.png 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This email works because it is straightforward and includes a button to show me the offer details.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Approximately 7 hours later, the Motley Fool sends me a <a href=\"https:\/\/www.engagebay.com\/blog\/meeting-reminder-email-templates\/\">reminder email<\/a>. This time, it includes more about the offer. What I loved most about this second email is its emotional appeal: \u201cAs the fireworks blast off tonight and paint the sky tonight, think about igniting your own financial future too.\u201d<br \/>\n<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-2-main-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-48812\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-2-main-1.png\" alt=\"Motley Fool Drip campaign example\" width=\"669\" height=\"492\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-2-main-1.png 669w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-2-main-1-300x221.png 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Motley Fool sends this final email about 24 hours after sending the first email in this discount sequence.&nbsp;<\/span><\/p>\n<p>I like that this drip campaign is short and not overstretched, with the primary goal of closing more sales through their discount promo in celebration of Independence Day. This email served as the final call to those who may not have seen the previous emails and a reminder to those who have yet to take action.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-email-drip-campaign-sequence-4.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-48845\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-email-drip-campaign-sequence-4.png\" alt=\"\" width=\"809\" height=\"550\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-email-drip-campaign-sequence-4.png 809w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-email-drip-campaign-sequence-4-300x204.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Motley-fool-email-drip-campaign-sequence-4-768x522.png 768w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/a><\/p>\n<hr>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #ee5926; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/discount\">Create Your Own Discount Email Campaigns on EngageBay<\/a><\/p>\n<hr>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>2. Wattpad educational emails<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">One of the best ways to build good <a href=\"https:\/\/www.engagebay.com\/blog\/customer-relationship-management-quotes\/\">customer relationships<\/a> is by sharing educational materials. Yes, it works 99%.&nbsp;<\/span><span style=\"font-weight: 400;\">Educational drip campaigns contain how-to instructions, articles, tips, and advice on how to solve typical problems.<\/span><\/p>\n<p>Every time Wattpad sends an email, there is something to learn. You can check it out for yourself, too.<\/p>\n<p>Since it involves writing, their educational email campaigns are usually about grammar, writing tips, and lectures about storytelling. And because Wattpad is one of the best in its niche, users will fancy whatever comes from them. Take a look at the mail below:<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Wattpad-email-drip-campaign-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48848\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Wattpad-email-drip-campaign-1.png\" alt=\"Wattpad email drip campaign \" width=\"500\" height=\"873\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Wattpad-email-drip-campaign-1.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Wattpad-email-drip-campaign-1-172x300.png 172w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Wattpad-email-drip-campaign-1-587x1024.png 587w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Have you now figured out why it\u2019s on this list? Is anything catchy? Yes.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Aside from the colorful nature of the mail in adherence to the company\u2019s brand, the mail starts with a problem statement that affects most writers on the platform. Who wouldn\u2019t want to read a mail that has a solution or clarifies their problem?<\/span><\/p>\n<p style=\"text-align: left;\">Five days later, Wattpad follows up with another educational content on \u2018Hooks.\u2019 Check it out below.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Wattpad-email-drip-campaign-2.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-48849\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Wattpad-email-drip-campaign-2.jpg\" alt=\"Wattpad email drip campaign \" width=\"496\" height=\"838\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Wattpad-email-drip-campaign-2.jpg 719w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Wattpad-email-drip-campaign-2-178x300.jpg 178w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Wattpad-email-drip-campaign-2-606x1024.jpg 606w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Why should you steal from the Wattpad educational series? Because it&#8217;s awesome, for the following reasons:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is personalized to its subscriber\u2019s pain point and has a catchy beginning.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\">email design<\/a> is beautiful, and the content is streamlined. Also, the choice of background color and contrasting font used in Wattpad emails is excellent.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.conductor.com\/academy\/winning-customers-educational-content\/#:~:text=Educational%20Content%20Makes%20Consumers%20131%25%20More%20Likely%20to%20Buy,-Last%20updated%3A%20Apr&amp;text=The%20secret%20to%20winning%20customers,convert%20%E2%80%93%20even%20one%20week%20later.\"><span style=\"font-weight: 400;\">research,<\/span><\/a><span style=\"font-weight: 400;\"> customers will likely buy from a company whose educational content they read. The point here is to send content that resonates with your audience.<\/span><\/li>\n<li>Wattpad doesn&#8217;t spam me or other subscribers with emails every other day. But the emails are well-spaced and straight to the point.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Try to replicate Wattpad\u2019s educational campaign to build brand trust and authority.<\/span><\/p>\n<hr>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #ee5926; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/industry\/education\">Create Your Own Educational Email Campaigns on EngageBay<\/a><\/p>\n<hr>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>3. Audible\u2019s welcome drip campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">The third example on this list is <\/span><a href=\"https:\/\/www.audible.com\/ep\/audible-plus-member-benefit\"><span style=\"font-weight: 400;\">Audible<\/span><\/a><span style=\"font-weight: 400;\">. The online audiobook and podcast service is a subsidiary of Amazon. My friend Micheal signed up on Audible Plus months ago because he was a book reviewer at the time and had to get books from Audible.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">After signing up via the form, he got a welcome email. Now, let\u2019s look at what a welcome email should look like and why you should \u201csteal like an artist\u201d from Audible.<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48855\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-1.png\" alt=\"Audible drip campaign 1\" width=\"505\" height=\"834\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-1.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-1-182x300.png 182w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-1-620x1024.png 620w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/a><\/p>\n<p>The first thing to consider about the mail is its personalization. <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">Personalizing the email<\/a> made it more intentional and heart-warming. The email also walks you through the steps to complete the setup phase in a snapshot.&nbsp;&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Two days later, he received another email about his free preview playlist. The \u201cDig in\u201d link here was the key to interacting with the wide range of content and voices in one place, which was a big deal as a newbie on Audible.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48854\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-2.png\" alt=\"Audible drip campaign 2\" width=\"500\" height=\"887\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-2.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-2-169x300.png 169w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-2-577x1024.png 577w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Twenty-four hours later, they finish this <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequence<\/a> with an offer to create a personalized listening experience by signing up for the Plus catalog.&nbsp;&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48853\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-3.png\" alt=\"Audible drip campaign 3\" width=\"501\" height=\"820\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-3.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-3-183x300.png 183w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Audible-drip-campaign-3-626x1024.png 626w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can steal a thing or two from Audible\u2019s welcome drip campaign. First, Audible allows users to visually track the steps required to set up their account and the milestones they have completed. Second, they streamlined the entire process and made it easy for newbies to see where they could start by including a preview list.&nbsp;<\/span><\/p>\n<p>Finally, Audible kept its <a href=\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/\">email design<\/a> simple and maintained its brand color throughout this sequence.<\/p>\n<hr>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #ee5926; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/welcome\">Create Your Own Welcome Email Campaigns on EngageBay<\/a><\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><strong>4. Winona&#8217;s onboarding drip email campaign series<\/strong><\/span><\/h3>\n<p>Winona is a wellness brand dedicated to helping women with their health. It employs a welcome\/onboarding email series to nurture new members.<\/p>\n<p>The first email welcomes and thanks the reader for taking a significant step by &#8216;reaching out to Winona.&#8217; The first email also offers a call CTA to facilitate easy scheduling with their healthcare professionals.<\/p>\n<figure id=\"attachment_71748\" aria-describedby=\"caption-attachment-71748\" style=\"width: 523px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Winona-Youve-taken-the-first-step-Lets-keep-going-Milled-02-03-2025_09_46_AM-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71748 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Winona-Youve-taken-the-first-step-Lets-keep-going-Milled-02-03-2025_09_46_AM-1.png\" alt=\"Winona onboarding email \" width=\"523\" height=\"789\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Winona-Youve-taken-the-first-step-Lets-keep-going-Milled-02-03-2025_09_46_AM-1.png 523w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Winona-Youve-taken-the-first-step-Lets-keep-going-Milled-02-03-2025_09_46_AM-1-199x300.png 199w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/a><figcaption id=\"caption-attachment-71748\" class=\"wp-caption-text\"><em><a href=\"https:\/\/milled.com\/bywinona\/youve-taken-the-first-step-lets-keep-going-Mxcmd-0W_djZECAz\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>Subsequent emails provide additional educational content, encouraging women to prioritize their well-being and explore Winona&#8217;s solutions.<\/p>\n<figure id=\"attachment_71749\" aria-describedby=\"caption-attachment-71749\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Winona-Addressing-HRT-Safety-Concerts-Milled-02-03-2025_09_52_AM-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71749 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Winona-Addressing-HRT-Safety-Concerts-Milled-02-03-2025_09_52_AM-1.png\" alt=\"Winona onboarding email \" width=\"510\" height=\"746\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Winona-Addressing-HRT-Safety-Concerts-Milled-02-03-2025_09_52_AM-1.png 510w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Winona-Addressing-HRT-Safety-Concerts-Milled-02-03-2025_09_52_AM-1-205x300.png 205w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/a><figcaption id=\"caption-attachment-71749\" class=\"wp-caption-text\"><em><a href=\"https:\/\/milled.com\/bywinona\/addressing-hrt-safety-concerts-MLtBiNdHKXfq_I6W\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><span style=\"color: #993300;\"><b>5. DuckDice\u2019s seasonal promotions campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When a particular season is fast approaching, some businesses strategically work with the air around the season to facilitate an increase in their sales. For a cryptocurrency operation like <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/duckdice.io\/\">DuckDice<\/a><span style=\"font-weight: 400;\">, promoting products during seasonal events implies they start their campaigns early to achieve their goals.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Duckdice-seasonal-campaign-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48857\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Duckdice-seasonal-campaign-2.png\" alt=\"Duckdice seasonal campaign 2\" width=\"502\" height=\"879\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Duckdice-seasonal-campaign-2.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Duckdice-seasonal-campaign-2-171x300.png 171w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Duckdice-seasonal-campaign-2-585x1024.png 585w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">FIFA 2022 bonus? Who wouldn\u2019t want to delve in and make the most out of this bonus during the World Cup period?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px;\">From the email, you can tell that it is time-bound. Another thing to note is the fancy mail design in tune with the season. <\/span><span style=\"font-weight: 400;\">Looking at the example above, you can see it looks warm, displays elements of Christmas, and shows the possibility of winning prizes for all who participate.&nbsp;<\/span><\/p>\n<p>Next, DuckDice sends another email.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Duckdice-seasonal-campaign-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48856\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Duckdice-seasonal-campaign-1.png\" alt=\"Duckdice seasonal campaign 1\" width=\"514\" height=\"900\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Duckdice-seasonal-campaign-1.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Duckdice-seasonal-campaign-1-171x300.png 171w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Duckdice-seasonal-campaign-1-585x1024.png 585w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Christmas is a season of light, gifts, Christmas trees, and belly-deep laughter. DuckDice captures that perfectly in this drip campaign example. <span style=\"font-weight: 400;\">If you engage with your audience in a particular season like DuckDice, come in the spirit of the season.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> Let your content be straightforward and in tune with that season.&nbsp;<\/span><\/p>\n<hr>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #ee5926; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/all-categories#:~:text=Accessories%20Email%20Templates-,Seasons,-Independence%20Day%20Email\">Create Your Own Seasonal Email Campaigns on EngageBay<\/a><\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><b>6. Grammarly\u2019s user engagement campaign<\/b><\/span><\/h3>\n<p>When a client or customer signs up for your service, you usher them in with your arms wide open. As time passes, you keep tabs on them because their engagement implies profit for you.&nbsp;<\/p>\n<p>&nbsp;An engagement marketing campaign is a great way to up your customer health score. It is also a great way to keep customers from falling off the grid and maintain active communication with you.&nbsp;<\/p>\n<p style=\"text-align: left;\">Grammarly does well with its engagement email drip campaign. Let us take a look.<span style=\"font-size: 16px;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-campaign-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48858\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-campaign-1.png\" alt=\"Grammarly engagement drip campaign \" width=\"502\" height=\"922\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-campaign-1.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-campaign-1-163x300.png 163w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-campaign-1-558x1024.png 558w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here, you can see Grammarly educating subscribers about the benefits of downloading a web version.&nbsp;<\/span><span style=\"font-weight: 400;\">In another email five days later, Grammarly offers a <\/span><span style=\"font-weight: 400;\">40% off to upgrade to the premium package. That\u2019s a <a href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/\">big discount<\/a>!<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-drip-campaign-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48860\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-drip-campaign-2.png\" alt=\"Grammarly engagement drip campaign \" width=\"458\" height=\"804\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-drip-campaign-2.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-drip-campaign-2-171x300.png 171w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-drip-campaign-2-583x1024.png 583w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This type of huge promo will make your customers want to try out the offer you share with them. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Most importantly, Grammarly sends regular updates to show users their productivity level. Comparing their performance with other users\u2019 performance is a brilliant way to drive them to action. Because users want their next report card to improve, they want to do more with Grammarly. This further increases engagement.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-drip-campaign-3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48859\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-drip-campaign-3.png\" alt=\"\" width=\"474\" height=\"865\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-drip-campaign-3.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-drip-campaign-3-164x300.png 164w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Grammarly-engagement-drip-campaign-3-561x1024.png 561w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>7. Audible\u2019s cross-selling drip campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">After a customer makes a purchase, what happens next? Well, business continues. It does not stop after you have sent a <a href=\"https:\/\/www.engagebay.com\/blog\/thank-you-email\/\">\u2018Thank You\u2019 email<\/a> to thank the customer for their purchase. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\">Cross-selling and upselling<\/a> are great ways to drive repeat purchases and keep your email subscribers engaged. <\/span><span style=\"font-weight: 400;\">Let\u2019s take a look at Audible\u2019s cross-selling drip campaign example.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Cross-sell-email-drip-campaign-Audible.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48861\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Cross-sell-email-drip-campaign-Audible.png\" alt=\"Cross-sell email drip campaign Audible\" width=\"432\" height=\"809\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Cross-sell-email-drip-campaign-Audible.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Cross-sell-email-drip-campaign-Audible-160x300.png 160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Cross-sell-email-drip-campaign-Audible-547x1024.png 547w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Product recommendation! Audible is smart enough to recommend what falls within the same genre as the previous purchase, all thanks to <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\"><span style=\"font-weight: 400;\">marketing automation<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With marketing automation software like <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">, you can easily track customers&#8217; past purchases and interactions across multiple platforms to personalize your offers.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">There is a high chance that the customer will make another purchase within the same genre, which is a plus for Audible.<\/span><\/p>\n<p>Audible&#8217;s <a href=\"https:\/\/www.engagebay.com\/blog\/email-signature-guide\/\">email signature<\/a> is good; they don&#8217;t just sign off with a name. They also attached a face to the name. This is an excellent way to humanize your brand further.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Next, Audible sends an email to purchase a 3-credit bundle so I can save more (a 20% save is a big deal for any financially savvy client). If you want to engage with or run a cross-selling campaign for your business, you should learn something from Audible.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Cross-sell-email-drip-campaign-Audible-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48862\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Cross-sell-email-drip-campaign-Audible-2.png\" alt=\"Cross-sell email drip campaign Audible 2\" width=\"366\" height=\"640\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Cross-sell-email-drip-campaign-Audible-2.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Cross-sell-email-drip-campaign-Audible-2-172x300.png 172w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Cross-sell-email-drip-campaign-Audible-2-586x1024.png 586w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>8. Netflix&#8217;s promotional drip campaigns<\/strong><\/span><\/h3>\n<p>Netflix, renowned for its viral and <a href=\"https:\/\/www.engagebay.com\/blog\/modern-marketing-tips-netflix\/\">engaging marketing strategies<\/a>, marked its 26th anniversary with a sitewide discount on merchandise.<\/p>\n<p>The campaign commenced with an initial announcement at the start of the sale.<\/p>\n<figure id=\"attachment_71750\" aria-describedby=\"caption-attachment-71750\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Netflix-Celebrating-26-Years-of-Netflix-with-26-off-sitewide-\ud83c\udf89-Milled-02-03-2025_10_31_AM-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71750\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Netflix-Celebrating-26-Years-of-Netflix-with-26-off-sitewide-\ud83c\udf89-Milled-02-03-2025_10_31_AM-1.png\" alt=\"Netflix anniversary drip campaign\" width=\"500\" height=\"640\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Netflix-Celebrating-26-Years-of-Netflix-with-26-off-sitewide-\ud83c\udf89-Milled-02-03-2025_10_31_AM-1.png 594w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Netflix-Celebrating-26-Years-of-Netflix-with-26-off-sitewide-\ud83c\udf89-Milled-02-03-2025_10_31_AM-1-234x300.png 234w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-71750\" class=\"wp-caption-text\"><em><a href=\"https:\/\/milled.com\/netflix.shop\/celebrating-26-years-of-netflix-with-26-off-sitewide-mg0SSEbvHm4B2swB\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>Following the initial announcement, Netflix sent a series of reminder emails to encourage subscribers to explore and purchase their favorite merchandise during the sale period.<\/p>\n<figure id=\"attachment_71751\" aria-describedby=\"caption-attachment-71751\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Netflix-Party-On-26-Off-to-Celebrate-26-Years-\ud83c\udf89-Milled-02-03-2025_10_37_AM-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71751\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Netflix-Party-On-26-Off-to-Celebrate-26-Years-\ud83c\udf89-Milled-02-03-2025_10_37_AM-1.png\" alt=\"Netflix drip email campaign\" width=\"500\" height=\"696\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Netflix-Party-On-26-Off-to-Celebrate-26-Years-\ud83c\udf89-Milled-02-03-2025_10_37_AM-1.png 591w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/Netflix-Party-On-26-Off-to-Celebrate-26-Years-\ud83c\udf89-Milled-02-03-2025_10_37_AM-1-215x300.png 215w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-71751\" class=\"wp-caption-text\"><em><a href=\"https:\/\/milled.com\/netflix.shop\/celebrating-26-years-of-netflix-with-26-off-sitewide-mg0SSEbvHm4B2swB\">Source<\/a><\/em><\/figcaption><\/figure>\n<hr>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #ee5926; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/promotional\">Create Your Own Promotional Email Campaigns on EngageBay<\/a><\/p>\n<hr>\n<h3><strong><span style=\"color: #993300;\">9. Netflix&#8217;s win-back drip email campaigns<\/span><\/strong><\/h3>\n<figure id=\"attachment_71752\" aria-describedby=\"caption-attachment-71752\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/e9cf91b8-1e28-47fa-ae4c-3f93747c5547.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71752\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/e9cf91b8-1e28-47fa-ae4c-3f93747c5547.png\" alt=\"Netflix cancelled subscription\" width=\"550\" height=\"704\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/e9cf91b8-1e28-47fa-ae4c-3f93747c5547.png 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/e9cf91b8-1e28-47fa-ae4c-3f93747c5547-234x300.png 234w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/e9cf91b8-1e28-47fa-ae4c-3f93747c5547-768x983.png 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-71752\" class=\"wp-caption-text\"><em><a href=\"https:\/\/inboxflows.com\/email\/were-sorry-to-say-goodbye\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>Netflix employs a sophisticated win-back email campaign to re-engage with users who have canceled their subscriptions.<\/p>\n<p>Upon cancellation, Netflix&#8217;s automation workflow &#8216;triggers&#8217; a drip campaign tailored to the user&#8217;s viewing history.<\/p>\n<figure id=\"attachment_71753\" aria-describedby=\"caption-attachment-71753\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3f15203.webp\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71753\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3f15203.webp\" alt=\"Netflix winback drip campaign\" width=\"500\" height=\"648\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3f15203.webp 531w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3f15203-232x300.webp 232w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-71753\" class=\"wp-caption-text\"><em><a href=\"https:\/\/encharge.io\/drip-campaign-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>The movies and shows highlighted in the emails align with the user&#8217;s preferences to entice users back to the platform.<\/p>\n<p>The campaign ends with an impactful email, reminding readers of Netflix&#8217;s key benefits:<\/p>\n<p><em>&#8220;<\/em>\ud83d\ude25<em> Sarah, give us another chance? We\u2019ve got thousands of new TV programmes and films.&#8221;<\/em><\/p>\n<figure id=\"attachment_71754\" aria-describedby=\"caption-attachment-71754\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/b8eef133-7088-42ad-b262-8a4c44f58f60-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71754\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/b8eef133-7088-42ad-b262-8a4c44f58f60-1.png\" alt=\"Netflix re-engagement campaign\" width=\"500\" height=\"1081\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/b8eef133-7088-42ad-b262-8a4c44f58f60-1.png 587w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/b8eef133-7088-42ad-b262-8a4c44f58f60-1-139x300.png 139w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/b8eef133-7088-42ad-b262-8a4c44f58f60-1-474x1024.png 474w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-71754\" class=\"wp-caption-text\"><em><a href=\"https:\/\/inboxflows.com\/email\/sarah-give-us-another-chance-weve-got-thousands-of-new-tv-programmes-and-films-eeb7d8\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>10. Jumia\u2019s limited offer campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A limited-time offer is arguably the most used <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategy<\/a>. <\/span>You can wake up one day to see the price of a particular commodity on your favorite eCommerce store, which has been slashed down to half its original price.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You know how effective these emails are because you quickly jump on the offer (especially if it&#8217;s a product you have had your eyes on for a while).<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Jumia\u2019s<\/span><span style=\"font-weight: 400;\"> Black Friday drip campaign is a perfect example.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Jumia-limited-offer-campaign.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48864\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Jumia-limited-offer-campaign.png\" alt=\"Jumia limited offer campaign\" width=\"494\" height=\"909\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Jumia-limited-offer-campaign.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Jumia-limited-offer-campaign-163x300.png 163w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Jumia-limited-offer-campaign-556x1024.png 556w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Having its Black Friday promo around November is quite strategic (in preparation for Christmas sales). <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The first email of the sequence is a reminder to its subscribers that the sale will begin by midnight on the first Friday of November. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">What do you think it does to Jumia\u2019s subscribers? It keeps them on their toes in expectation.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Jumia-limited-offer-campaign-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48863\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Jumia-limited-offer-campaign-1.png\" alt=\"Jumia limited offer campaign (1)\" width=\"504\" height=\"967\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Jumia-limited-offer-campaign-1.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Jumia-limited-offer-campaign-1-156x300.png 156w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Jumia-limited-offer-campaign-1-533x1024.png 533w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Jumia sends another email to remind customers about the promo starting at midnight, and this time, it includes some products with their new slashed prices to let the discount sink into customers&#8217; minds.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This drip campaign works for several reasons:&nbsp;<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The inclusion of products with their original and promo price&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The first email was sent three days before the promo start date, so customers had three days to prepare for the promo.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The email has a clear offer and a start and end date, so subscribers know what to expect.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>11. Figma\u2019s onboarding drip campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When you sign up for software or a tool you want to use for your productivity, you tour the tool for a feel of what it can do and its features that can help you with your work.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can walk around the whole details by yourself. However, there is greater pleasure and less stress if the software company sends you emails that walk you through the tool&#8217;s features and how to make the most of it.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Heard of<\/span><a href=\"https:\/\/www.figma.com\/\"><span style=\"font-weight: 400;\"> Figma<\/span><\/a><span style=\"font-weight: 400;\">? It is famous for designers, product managers, and other creatives.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When you sign up on Figma, you start receiving automated emails. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Why? Your sign-up triggered it. These emails being sent to you align with what Figma offers. The Drip campaign begins with an email verification (for double opt-in). This is important to ensure a lead didn\u2019t accidentally sign up and reduce the spam risk.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Figma-onboarding-email-drip-campaign-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48867\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Figma-onboarding-email-drip-campaign-1.png\" alt=\"Figma onboarding email drip campaign 1\" width=\"420\" height=\"734\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Figma-onboarding-email-drip-campaign-1.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Figma-onboarding-email-drip-campaign-1-172x300.png 172w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Figma-onboarding-email-drip-campaign-1-586x1024.png 586w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Next, Figma sends a welcome email with features to look forward to and a CTA that says, \u201cGet started.\u201d Using a black background and bright colors for designs gives the email a beautiful contrast.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Figma-onboarding-email-drip-campaign-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48866\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Figma-onboarding-email-drip-campaign-2.png\" alt=\"Figma onboarding email drip campaign 2\" width=\"502\" height=\"936\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Figma-onboarding-email-drip-campaign-2.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Figma-onboarding-email-drip-campaign-2-161x300.png 161w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Figma-onboarding-email-drip-campaign-2-549x1024.png 549w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Figma includes the next steps to take and a CTA button to get started. Additionally, Figma shares other options the new subscriber can take. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can explore their blog for best practices, join Figma&#8217;s weekly free demo, or collaborate on a project with their team.&nbsp;<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>12. AliExpress\u2019s win-back campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The popular online marketplace <\/span><a href=\"https:\/\/best.aliexpress.com\/?src=google&amp;albch=fbrnd&amp;acnt=304-410-9721&amp;albcp=2068664807&amp;albag=82009266611&amp;slnk=&amp;trgt=kwd-296701170694&amp;plac=&amp;crea=525161917571&amp;netw=g&amp;device=c&amp;mtctp=b&amp;memo1=&amp;albbt=Google_7_fbrnd&amp;albagn=888888&amp;isSmbActive=false&amp;isSmbAutoCall=false&amp;needSmbHouyi=false&amp;gclid=Cj0KCQjwpompBhDZARIsAFD_Fp9uFt-IqxKtXNF9BYY9zvm0gBQAgjdm6WdhHQTUrtYS4thZEccA5jAaAu1PEALw_wcB&amp;aff_fcid=a954c15a97a84b9aa597e8b2631f823a-1696758331383-02255-UneMJZVf&amp;aff_fsk=UneMJZVf&amp;aff_platform=aaf&amp;sk=UneMJZVf&amp;aff_trace_key=a954c15a97a84b9aa597e8b2631f823a-1696758331383-02255-UneMJZVf&amp;terminal_id=138159b1d3d14411b4c2fb9ff7a4c6f4&amp;afSmartRedirect=y\"><span style=\"font-weight: 400;\">AliExpress<\/span><\/a><span style=\"font-weight: 400;\"> does their win-back campaign like pros.&nbsp;<\/span><span style=\"font-weight: 400;\">One minute, your customer is happy to do business with you, and the next second, they leave.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">There are different reasons why someone who signed up for your product or service will suddenly leave. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It could be because they found something better, lost interest, or do not need your services anymore (sometimes, that&#8217;s okay). <\/span><span style=\"font-weight: 400;\">But with a win-back campaign, you are sure to be able to get back the attention of your subscribers.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Let\u2019s take a look at AliExpress&#8217;s unique win-back campaign. <\/span><span style=\"font-weight: 400;\">The first email comes with various products with discount prices and a CTA that says explore to incentivize customers to click on the link. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This increases their click-through rate and means the customers go a step further in the <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-sales-funnels\/\">sales funnel<\/a>.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-win-back-drip-email-campaign-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-48873\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-win-back-drip-email-campaign-1.jpg\" alt=\"AliExpress win back drip email campaign 1\" width=\"363\" height=\"622\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-win-back-drip-email-campaign-1.jpg 540w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-win-back-drip-email-campaign-1-175x300.jpg 175w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Three days later, <\/span><a href=\"https:\/\/best.aliexpress.com\/?src=google&amp;albch=fbrnd&amp;acnt=304-410-9721&amp;albcp=2068664807&amp;albag=82009266611&amp;slnk=&amp;trgt=kwd-296701170694&amp;plac=&amp;crea=525161917571&amp;netw=g&amp;device=c&amp;mtctp=b&amp;memo1=&amp;albbt=Google_7_fbrnd&amp;albagn=888888&amp;isSmbActive=false&amp;isSmbAutoCall=false&amp;needSmbHouyi=false&amp;gclid=Cj0KCQjwpompBhDZARIsAFD_Fp9uFt-IqxKtXNF9BYY9zvm0gBQAgjdm6WdhHQTUrtYS4thZEccA5jAaAu1PEALw_wcB&amp;aff_fcid=a954c15a97a84b9aa597e8b2631f823a-1696758331383-02255-UneMJZVf&amp;aff_fsk=UneMJZVf&amp;aff_platform=aaf&amp;sk=UneMJZVf&amp;aff_trace_key=a954c15a97a84b9aa597e8b2631f823a-1696758331383-02255-UneMJZVf&amp;terminal_id=138159b1d3d14411b4c2fb9ff7a4c6f4&amp;afSmartRedirect=y\"><span style=\"font-weight: 400;\">AliExpress<\/span><\/a><span style=\"font-weight: 400;\"> goes further to show their official picks, which are in tune with the previous purchases that the customer has made, with discounts to incentivize the client to take action.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-win-back-drip-email-campaign-2.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-48874\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-win-back-drip-email-campaign-2.jpg\" alt=\"AliExpress win back drip email campaign 2\" width=\"378\" height=\"655\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-win-back-drip-email-campaign-2.jpg 540w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-win-back-drip-email-campaign-2-173x300.jpg 173w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">After a series of targeted emails, AliExpress delivers a <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">personalized email<\/a> to show you their recommendations. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">These recommendations are based on customers&#8217; behaviors and previous purchases or website clicks, increasing the chances of a repeat purchase.<\/span><span style=\"font-weight: 400;\">&nbsp;Only a drip campaign can do this.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-drip-email-campaign-3-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-48875\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-drip-email-campaign-3-1.jpg\" alt=\"AliExpress drip email campaign \" width=\"365\" height=\"614\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-drip-email-campaign-3-1.jpg 540w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/AliExpress-drip-email-campaign-3-1-178x300.jpg 178w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you are looking forward to running an effective, simplistic win-back campaign, you can draw inspiration from AliExpress.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>13. Kenneth Cole\u2019s abandoned cart campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">When you visit an eCommerce store and add products to your cart, sometimes you leave the store without completing the purchase. Sometimes, it&#8217;s because you got distracted, the checkout process was too long, or the shipping fee was too high.<\/span><\/p>\n<p>Whatever the case, leaving a store without completing a purchase is a store&#8217;s worst nightmare\u2014literally!<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">People abandon their carts for different reasons, and according to statistics,<\/span><a href=\"https:\/\/www.hotjar.com\/blog\/cart-abandonment-stats\/\"><span style=\"font-weight: 400;\"> 48%<\/span><\/a><span style=\"font-weight: 400;\"> abandon theirs because of extra cost. <\/span><a href=\"https:\/\/www.hotjar.com\/blog\/cart-abandonment-stats\/\"><span style=\"font-weight: 400;\">16%<\/span><\/a><span style=\"font-weight: 400;\"> leave because they cannot see or calculate the total cost of the order upfront.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Both percentages total up to 64%. How much is left?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">The best way to tackle the issue of <a href=\"https:\/\/www.engagebay.com\/blog\/abandoned-cart-emails\/\">cart abandonment<\/a> is by sending cart abandoners an automated email to remind them. The automated email will nudge them to check out and finalize transaction payments.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The idea behind the cart abandonment campaign is to get your customers to complete their purchase. Here\u2019s an example of a cart abandonment campaign from <\/span><a href=\"https:\/\/www.kennethcole.com\/\"><span style=\"font-weight: 400;\">Kenneth Cole<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Kenneth-Coles-email-drip-cart-abandonment-image-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48870\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Kenneth-Coles-email-drip-cart-abandonment-image-1.png\" alt=\"Kenneth Cole\u2019s email drip cart abandonment image 1\" width=\"592\" height=\"485\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Kenneth-Coles-email-drip-cart-abandonment-image-1.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Kenneth-Coles-email-drip-cart-abandonment-image-1-300x246.png 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The first automated sequence shows the brand giving off a fancy 15% to motivate you as a customer to complete your purchase. However, the offer is valid for 48 hours, after which the 15% off will be revoked.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">However, the 15% off doesn\u2019t imply that the customer will show up to check out, so another mail is sent with a 20% off.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Kenneth-Coles-cart-abandonment-drop-campaign-email-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48871\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Kenneth-Coles-cart-abandonment-drop-campaign-email-2.png\" alt=\"Kenneth Cole\u2019s cart abandonment drop campaign email 2\" width=\"585\" height=\"475\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Kenneth-Coles-cart-abandonment-drop-campaign-email-2.png 794w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Kenneth-Coles-cart-abandonment-drop-campaign-email-2-300x244.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Kenneth-Coles-cart-abandonment-drop-campaign-email-2-768x624.png 768w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With these irresistible incentives, this campaign stands as a great example concerning cart abandonment.<\/span><\/p>\n<hr>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #ee5926; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/abandoned-cart\">Create Your Own Cart Abandonment Email Campaigns on EngageBay<\/a><\/p>\n<hr>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>14. Bellroy\u2019s post-purchase feedback drip campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&nbsp;A<\/span><span style=\"font-weight: 400;\">fter a client purchases a product from your brand, you can still engage with them and ask for feedback to improve your services.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> Let\u2019s look at Bellroy\u2019s post-purchase feedback drip campaign example below.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-48878\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-1.png\" alt=\"Bellroy drip campaign example\" width=\"472\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-1.png 472w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-1-138x300.png 138w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The email comes 30 days after the purchase, showing that the company has given you time to use the product. Thirty days of usage is enough for you to have information to present as feedback.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">After subscribers respond to Bellroy&#8217;s feedback email, they are invited to share their experience via social media.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48877\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-2.png\" alt=\"Bellroy drip campaign\" width=\"652\" height=\"1095\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-2.png 953w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-2-179x300.png 179w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-2-610x1024.png 610w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-2-768x1289.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-2-915x1536.png 915w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It is a good thing for the brand because the positive experience being shared by customers is an excellent marketing strategy to attract new clients through word-of-mouth advertising.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">After this, a final email is sent to the customer in this sequence, inviting them to get more of their products.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48876\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-3.png\" alt=\"Bellroy drip campaign\" width=\"636\" height=\"796\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-3.png 1279w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-3-240x300.png 240w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-3-819x1024.png 819w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-3-768x961.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Bellroy-drip-campaign-3-1228x1536.png 1228w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Bellroy\u2019s drip campaign is an <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">excellent example<\/a> of what you should have as a post-purchase campaign.<\/span><\/p>\n<hr>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #ee5926; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/feedback\">Create Your Own Feedback Email Campaigns on EngageBay<\/a><\/p>\n<hr>\n<h3><strong><span style=\"color: #993300;\">15. OptinMonster&#8217;s cart abandonment drip campaign<\/span><\/strong><\/h3>\n<p>OptinMonster employs a cart abandonment email sequence to recover lost sales.<\/p>\n<p>Initially, they send a reminder to users who have left items in their cart, prompting them to complete their purchase.<\/p>\n<figure id=\"attachment_71756\" aria-describedby=\"caption-attachment-71756\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3fa2798.webp\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71756\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3fa2798.webp\" alt=\"Optinmonster drip email campaign\" width=\"550\" height=\"669\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3fa2798.webp 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3fa2798-247x300.webp 247w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3fa2798-768x935.webp 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-71756\" class=\"wp-caption-text\"><em><a href=\"https:\/\/encharge.io\/drip-campaign-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>If the user doesn&#8217;t act, a follow-up email is dispatched, expressing concern and re-iterating the benefits of the product, accompanied by a clear call-to-action.<\/p>\n<figure id=\"attachment_71757\" aria-describedby=\"caption-attachment-71757\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3fe7b52.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71757\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3fe7b52.png\" alt=\"Optinmonster drip email campaign example\" width=\"550\" height=\"675\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3fe7b52.png 774w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3fe7b52-244x300.png 244w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c3fe7b52-768x943.png 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-71757\" class=\"wp-caption-text\"><em><a href=\"https:\/\/encharge.io\/drip-campaign-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>The final email notifies the user of an impending account deletion due to inactivity, often sweetening the deal with a limited-time discount to encourage completion of the purchase.<\/p>\n<figure id=\"attachment_71758\" aria-describedby=\"caption-attachment-71758\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c404b985.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-71758\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c404b985.png\" alt=\"OptinMonster drip email campaign example\" width=\"500\" height=\"731\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c404b985.png 772w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c404b985-205x300.png 205w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c404b985-700x1024.png 700w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/02\/img_62160c404b985-768x1123.png 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-71758\" class=\"wp-caption-text\"><em><a href=\"https:\/\/encharge.io\/drip-campaign-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><b>16. Amazon upsell campaign<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">When you visit an eCommerce store looking to buy a $40 gadget, there is a high chance that you will be shown a $100 device with better features than you want \u2014 <a href=\"https:\/\/www.engagebay.com\/blog\/upselling-techniques\/\">upselling<\/a>!<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It is more like you are being influenced to spend more than what you\u2019ve planned to. That\u2019s what upselling is \u2013 affecting customers to purchase more expensive items and other add-ons to increase the average order value.<\/span><\/p>\n<p style=\"text-align: left;\">In the email below, Amazon gives customers a free 1-month unlimited subscription that enables them to read eBooks on multiple devices to have a taste of it and hopefully subscribe after the free trial.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Amazon-drip-campaign-example-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-48879\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Amazon-drip-campaign-example-1.png\" alt=\"Amazon drip campaign example \" width=\"566\" height=\"624\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Amazon-drip-campaign-example-1.png 566w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Amazon-drip-campaign-example-1-272x300.png 272w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Amazon sent the email because of the customer&#8217;s previous action on the web store: downloading the free content on Amazon\u2019s Kindle. <\/span><span style=\"font-weight: 400;\">Looking through the email, you will see that Amazon is trying to influence customers to opt for premium content rather than free.&nbsp;<\/span><\/p>\n<p>This email can be followed up with benefit highlights, feature comparisons, or customer testimonials.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Drip_email_campaign_best_practices\"><\/span><span style=\"color: #339966;\"><strong>Drip email campaign best practices<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Follow these best practices to improve the effectiveness of your drip email campaigns:<\/p>\n<h3><span style=\"color: #993300;\"><strong>Choose the right drip campaign software<\/strong><\/span><\/h3>\n<p>Use a reliable email automation tool that offers all the features you need. The right platform can help you automate your campaigns, personalize your content, and schedule your campaigns for optimal engagement.<\/p>\n<h3><strong><span style=\"color: #993300;\">Collect key customer information<\/span><\/strong><\/h3>\n<p>Encourage your leads to share emails and preferences at the start, whether through registrations, whitepaper downloads, or sign-up incentives. This data lets you send relevant emails that match their interests.<\/p>\n<h3><strong><span style=\"color: #993300;\">Use clear and focused CTAs<\/span><\/strong><\/h3>\n<p>Each email should have a single, compelling CTA. Avoid overwhelming your readers with multiple actions, and instead focus on one goal. This goal can be anything, from making a purchase, signing up for a webinar, or downloading a resource.<\/p>\n<h3><strong><span style=\"color: #993300;\">Personalize your emails<\/span><\/strong><\/h3>\n<p>Generic, mass-sent emails don&#8217;t resonate with your audience. Segment your audience based on factors like interests, demographics, user behavior, and demographics. You can use an email marketing software to segment your audience and personalize your messages accordingly.<\/p>\n<h3><strong><span style=\"color: #993300;\">Send emails at the right time<\/span><\/strong><\/h3>\n<p>Monitor your email performance metrics to determine the best sending schedule for different subscriber groups. You can also take a look at our detailed analysis of the <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">best times to send emails<\/a>.<\/p>\n<h3><strong><span style=\"color: #993300;\">Measure key performance metrics<\/span><\/strong><\/h3>\n<p>Track KPIs, including open rates, click-through rates, conversions, and unsubscribe rates. You can then use the insights gleaned from these metrics to refine future drip email campaigns.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Include these critical campaigns<\/strong><\/span><\/h3>\n<p>While there can be various types of drip campaigns for different industries, a handful of campaigns are a &#8216;must-have&#8217; in your arsenal.<\/p>\n<p>These include welcome emails, abandoned cart campaigns, win-back sequences, upsell\/cross-sell campaigns, and re-engagement campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_drip_email_campaign_software\"><\/span><span style=\"color: #339966;\"><strong>Best drip email campaign software<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s take a look at the top drip email campaign software:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.engagebay.com\/\"><strong>EngageBay<\/strong><\/a><strong>:<\/strong> A cost-effective all-in-one marketing, sales, and customer support software for SMBs. With EngageBay, you get powerful email automation with behavior-based triggers, allowing businesses to send highly relevant drip campaigns. EngageBay also offers advanced segmentation, A\/B testing, and dynamic email content to help nurture leads and win back lost customers.<\/li>\n<li><strong><a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a>:<\/strong> A robust CRM and marketing automation tool that enables businesses to build personalized drip email sequences. HubSpot also offers a plethora of advanced features to help you send drip campaigns easily.<\/li>\n<li><a href=\"https:\/\/mailchimp.com\/\"><strong>Mailchimp<\/strong><\/a><strong>:<\/strong> A simple, yet powerful email marketing tool with automation workflows for various campaigns, including welcome sequences, abandoned cart emails, and follow-ups.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Takeaways\"><\/span><span style=\"color: #339966;\"><b>Takeaways<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It doesn\u2019t matter if your brand is a new startup or you are an expert in email marketing; an email drip campaign is key to success. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We live at a time when communications mean little unless they are personalized to meet customers&#8217; needs and nurture them from leads to paying customers. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Drip campaigns make it possible to automate this entire process.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In this comprehensive blog post, I have shown you 16 email drip campaign examples from top brands and why they work. With the examples given, you can draw insights and create drip campaigns for different purposes.<\/span><\/p>\n<p>Some drip campaigns will be short and have only a few emails in the sequence. Others may be longer and span over several days and weeks. While at it, don&#8217;t spam your users. <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">A\/B test your drip campaigns<\/a> until you find the best version that works.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Sign up on EngageBay to access hundreds of responsive email templates and <\/span><span style=\"font-weight: 400;\">automate all your email marketing needs<\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Additionally, with its all-in-one marketing, sales, and <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM software<\/a>, you can streamline all your marketing efforts <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">on a single platform<\/span><\/a><span style=\"font-weight: 400;\">, saving you time and money, and increasing your operational efficiency.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you&#8217;d like to know what others think of EngageBay, check out the user <a href=\"https:\/\/www.capterra.com\/p\/178819\/EngageBay-Marketing\/reviews\/\">reviews on Capterra<\/a>.<\/span><\/p>\n<p><em>Updated for freshness, SEO, and substance by <a href=\"https:\/\/www.engagebay.com\/blog\/author\/abdul-bashid\/\">Abdul Bashid<\/a>.&nbsp;<\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Setting up drip campaigns saves you significant time and resources and helps you maximize communication with potential and existing customers. 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https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drip Campaign Examples To Transform Your Email Strategy<\/title>\n<meta name=\"description\" content=\"In this blog post, I share drip campaign examples from my inbox that can help you transform your email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drip Campaign Examples To Transform Your Email Strategy\" \/>\n<meta property=\"og:description\" content=\"In this blog post, I share drip campaign examples from my inbox that can help you transform your email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - 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