{"id":48620,"date":"2023-10-25T13:52:52","date_gmt":"2023-10-25T13:52:52","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=48620"},"modified":"2026-04-07T15:37:44","modified_gmt":"2026-04-07T15:37:44","slug":"email-design-best-practices","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/","title":{"rendered":"Email Design Best Practices: Do Your Designs Convert?"},"content":{"rendered":"

How well do your email marketing<\/a> campaigns perform? According to Constant Contact<\/a>, an average email open rate of 34.51 percent and click-through rate of 1.33 percent over 200 million emails is common in 2023.<\/p>\n

Considering these metrics vary by industry, if yours are under average, one factor to consider is your email design<\/a>. A well-designed email appeals to the audience segment who receives it. Your email should be responsive, perhaps interactive, and certainly mobile-optimized.<\/p>\n

The email design best practices in this blog post will serve you well if you are looking for some inspiration and useful tips for your campaigns.<\/p>\n

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