{"id":48974,"date":"2023-10-30T13:49:11","date_gmt":"2023-10-30T13:49:11","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=48974"},"modified":"2025-11-11T15:11:25","modified_gmt":"2025-11-11T15:11:25","slug":"free-marketing-automation-platforms","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/free-marketing-automation-platforms\/","title":{"rendered":"17 Cool Free Marketing Automation Platforms Reviewed"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many business owners can\u2019t afford to purchase expensive software or hire a marketing team. So, how do we grow revenue without investing much? Well, there<\/span> are free marketing automation platforms.<\/p>\n<p><span style=\"font-weight: 400;\">You can establish automated marketing campaigns across email, social media, and other channels by leveraging free marketing automation tools for your company. Automated marketing enables businesses to interact consistently with their target audience. HubSpot reports that <\/span><a href=\"https:\/\/www.hubspot.com\/hubfs\/State-of-Marketing%20(2).pdf\"><span style=\"font-weight: 400;\">76%<\/span><\/a><span style=\"font-weight: 400;\"> of companies already use it. <\/span><\/p>\n<p>But the problem is, there are hundreds of <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-tools\/\">marketing tools<\/a> out there.<\/p>\n<p><span style=\"font-weight: 400;\">So, what will be the right catch that aligns with your business model? In this article, we&#8217;ll introduce you to 17 free marketing automation platforms you can try immediately. For each platform, we\u2019ll cover the features and upgrade options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready for the hunt? Let\u2019s get started.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-automation-platforms\/#Top-rated_Free_Marketing_Automation_Platforms_for_2024\" >Top-rated Free Marketing Automation Platforms for 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-automation-platforms\/#MA_Platforms_with_Free_Trials_But_no_free-forever_option\" >MA Platforms with Free Trials (But no free-forever option)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-automation-platforms\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-automation-platforms\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Top-rated_Free_Marketing_Automation_Platforms_for_2024\"><\/span><span style=\"color: #339966;\"><strong>Top-rated Free Marketing Automation Platforms for 2024<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many<\/span> free marketing automation platforms<span style=\"font-weight: 400;\"> available with certain limitations and restrictions. However, not all businesses need more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a compiled list of <\/span>forever<span style=\"font-weight: 400;\">&#8211;<\/span>free marketing automation platforms.<span style=\"font-weight: 400;\"> See what fits your needs best.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>1. EngageBay<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/EngageBay-marketing-automation.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49006\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/EngageBay-marketing-automation-e1698230640440.jpg\" alt=\"EngageBay marketing automation\" width=\"700\" height=\"271\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/EngageBay-marketing-automation-e1698230640440.jpg 1340w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/EngageBay-marketing-automation-e1698230640440-300x116.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/EngageBay-marketing-automation-e1698230640440-1024x397.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/EngageBay-marketing-automation-e1698230640440-768x297.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Want a slew of marketing automation features without boring a hole in your budget? <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is your best bet for a reason!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Known for its affordability, EngageBay is a comprehensive marketing, sales, and <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM platform<\/a> that boasts amazing reviews from more than 46,500 businesses across the globe. And guess what? It has an extensive range of features in its <\/span><span style=\"font-weight: 400;\">free plan<\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li><b>Manage 250 contacts: <\/b><span style=\"font-weight: 400;\">Establish a centralized hub of contact information that facilitates contextual, meaningful interaction and communication between your sales staff and prospects across numerous contact channels.<\/span><\/li>\n<li><b>Email marketing and automation: <\/b><span style=\"font-weight: 400;\">Experiment with different <a href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/\">email marketing strategies<\/a> and templates to build an email marketing campaign with great results. You can also use the <\/span><a href=\"https:\/\/www.engagebay.com\/free-email-validator\"><span style=\"font-weight: 400;\">free email validator<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li><b style=\"font-style: inherit;\"><i>Free Email Templates:<\/i><\/b><i style=\"font-weight: inherit;\"><span style=\"font-weight: 400;\"> Access a library of professionally designed, <\/span><\/i><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i style=\"font-weight: inherit;\"><span style=\"font-weight: 400;\"> to streamline your marketing efforts and enhance engagement.<\/span><\/i><\/li>\n<li><b>Autoresponders<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Let automation respond to your emails for continuous engagement with your leads so you never miss a chance to stay in touch with them.&nbsp;<\/span><\/li>\n<li><b>Email broadcasting<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Mail out periodic updates, newsletters, and promotional emails to all or selected contacts from your CRM. Automate sending a series of emails by setting predetermined intervals.&nbsp;<\/span><\/li>\n<li><b>Lead grabbers<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> With EngageBay&#8217;s CRM and <a href=\"https:\/\/croclub.com\/tools\/best-lead-management-software\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">lead management solution<\/a>, you can automate the complete sales lead capture process, from prospecting through customer satisfaction.<\/span><\/li>\n<li><b>Landing pages<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Create responsive <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a> in minutes with the simple, intuitive, and powerful drag-and-drop landing page builder.<\/span><\/li>\n<li><b>CRM<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Automate workflow and data entries, create targeted marketing campaigns, carry out lead scoring, etc., all under a single, intuitive interface.&nbsp;<\/span><\/li>\n<li><b>Helpdesk<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> The free helpdesk by EngageBay lets you implement a ticketing system for simplified and unified customer service.&nbsp;<\/span><\/li>\n<li><b>Live chat<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Connect personally with each customer or lead with EngageBay\u2019s <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">free live chat software<\/a>. It allows for automation, shortcuts, data collection, insight generation, and more.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">EngageBay offers three upgrades:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Basic Plan is $12.74 per user\/month, offering email templates, web pop-ups, SMS marketing, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growth Plan starts at $42.49 per user\/month, offering push notification, A\/B testing, service automation, and more.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Pro Plan is $84.99 per user\/month, offering unlimited contact management, web analytics, proposal analytics, custom reporting, and more.&nbsp;<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Learn more about the EngageBay&#8217;s pricing plans and features <\/span><a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your marketing strategy with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to leave a lasting impression.<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span style=\"color: #993300;\"><strong>2. HubSpot Marketing<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Hubspot-marketing-automation.png\"><img decoding=\"async\" class=\"aligncenter wp-image-49007\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Hubspot-marketing-automation.png\" alt=\"Hubspot marketing automation\" width=\"700\" height=\"434\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Hubspot-marketing-automation.png 960w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Hubspot-marketing-automation-300x186.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Hubspot-marketing-automation-768x476.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hubspot.com\/products\/marketing\">HubSpot<\/a> provides a robust set of resources for converting site traffic into qualified leads. You may gather information on potential customers (leads) to fine-tune your marketing efforts. The reason why the platform makes it second on our list of <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">free marketing automation platforms<\/a><span style=\"font-weight: 400;\"> is that it offers various features, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating lead flows,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating forms,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending kickback emails,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reporting and analytics capabilities, and more.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li><b>Reporting dashboard<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Get up to three different dashboards, each with reports for monitoring prospect interactions and predicting the deals.<\/span><\/li>\n<li><b>Multi-language content creation: <\/b><span style=\"font-weight: 400;\">Translate content for your website or blog in any three languages supported by HubSpot.&nbsp;<\/span><\/li>\n<li><b>Blog: <\/b><span style=\"font-weight: 400;\">Hubspot allows you to create one free blog with HubSpot branding.<\/span><\/li>\n<li><b>Create and automate email:<\/b><span style=\"font-weight: 400;\"> Send 2000 monthly emails and set up any one type of automation for your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>.<\/span><\/li>\n<li><b>Email tracking and reporting:<\/b><span style=\"font-weight: 400;\"> Access limited email health reporting features and track replies for emails you send.&nbsp;<\/span><\/li>\n<li><b>List segmentation:<\/b><span style=\"font-weight: 400;\"> Segment your audience into ten active and 1,000 static lists for more targeted efforts.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Hubspot offers three upgrades:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Starter Plan starts at $18 monthly, offering 1,000+ marketing <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">contact management<\/a> and all free tools with increased limits.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Professional Plan starts at $800 monthly, offering 2,000+ marketing contact management, team collaboration, social media management, omnichannel marketing automation, and more.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Enterprise Plan starts at $3,600 monthly, offering 10,000+ marketing contact management, custom behavioral events, multi-touch revenue attribution, and more.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Learn more about HubSpot&#8217;s pricing plans and features <\/span><a href=\"https:\/\/www.hubspot.com\/pricing\/marketing\/enterprise?products=marketing-hub-professional_1&amp;term=annual\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/is-hubspot-worth-it\/\">Read also: Is HubSpot Worth It? In-depth Review for Small Businesses<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">3. Omnisend<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/omnisend.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49028\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/omnisend.jpg\" alt=\"Omnisend free marketing autoamtion\" width=\"700\" height=\"313\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/omnisend.jpg 1643w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/omnisend-300x134.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/omnisend-1024x457.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/omnisend-768x343.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/omnisend-1536x686.jpg 1536w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.omnisend.com\/\">Omnisend<\/a> is one of the greatest <\/span>free marketing automation platforms <span style=\"font-weight: 400;\">for eCommerce businesses looking to streamline marketing processes. This platform centralizes previously disparate marketing channels, such as social media, email, and <a href=\"https:\/\/www.engagebay.com\/blog\/text-message-templates\/\">text messages<\/a>, to bring it all under a single roof.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li><b>Reach up to 250 contacts<\/b><\/li>\n<li><b>Send up to 500 push notifications:<\/b><span style=\"font-weight: 400;\"> Send web push notifications to leads that sign up and keep the engagement going.<\/span><\/li>\n<li><b>Send SMS: <\/b><span style=\"font-weight: 400;\">Reach customers directly on their phone with an SMS campaign that lets you send 60 SMS or 22 MMS.&nbsp;<\/span><\/li>\n<li><b>Email marketing:<\/b><span style=\"font-weight: 400;\"> Design, target, and send up to 500 personalized emails created with professional templates.&nbsp;<\/span><\/li>\n<li><b>Automation and workflows:<\/b><span style=\"font-weight: 400;\"> Automate custom and pre-built workflows, <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">sending emails<\/a>, SMS, push notifications, and more.<\/span><\/li>\n<li><b>Popups and signup forms:<\/b><span style=\"font-weight: 400;\"> Create automated popups based on custom rules for triggers and create interactive signup forms with unlimited fields.<\/span><\/li>\n<li><b>Unlimited segmentation: <\/b><span style=\"font-weight: 400;\">Categorize your contacts based on metrics and profile data for more targeted message delivery.&nbsp;<\/span><\/li>\n<li><b>A\/B testing:<\/b><span style=\"font-weight: 400;\"> Test every element of your emails and other messages sent across various channels to see what works best for your target audience.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Omnisend offers two upgrades:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Standard Plan is priced at $16\/month, offering 12x more emails, unlimited <a href=\"https:\/\/www.engagebay.com\/blog\/push-notifications\/\">push notifications<\/a>, and a customer success manager from $400.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Pro Plan is $59\/month, offering unlimited emails, up to 3,933 SMS, advanced reporting, and 24\/7 priority support.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Learn more about Omnisend&#8217;s pricing plans and features <\/span><a href=\"https:\/\/www.omnisend.com\/pricing\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/omnisend-alternatives\/\">Read also: 14 Omnisend Alternatives For Smart Email Marketing &amp; More<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">4. Freshmarketer<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Freshmarketer-Dashboard.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49008\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Freshmarketer-Dashboard.jpg\" alt=\"Freshmarketer marketing dashboard\" width=\"700\" height=\"773\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Freshmarketer-Dashboard.jpg 1280w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Freshmarketer-Dashboard-272x300.jpg 272w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Freshmarketer-Dashboard-927x1024.jpg 927w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Freshmarketer-Dashboard-768x848.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.freshworks.com\/crm\/marketing\/\">Freshmarketer<\/a> is a comprehensive marketing automation solution within the greater Freshworks ecosystem. While you can use Freshmarketer independently, it also connects easily with other Freshworks products, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Freshdesk,&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Freshworks CRM, and&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Freshservice.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Import <\/span><b>10,100 contacts<\/b><span style=\"font-weight: 400;\"> that engage with your campaigns when you integrate Freshmarketer with your eCommerce store on Shopify or WooCommerce.<\/span><\/li>\n<li><b>Contact &amp; Account Management<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Set up and manage contacts and accounts by adding contact details, merging them, using filters to sort them, etc.<\/span><\/li>\n<li><b>Contact lifecycle stages<\/b><strong>:<\/strong> <span style=\"font-weight: 400;\">Throughout their time as a customer, each contact passes through certain stages of the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-journeys-marketing-automation\/\">customer journey<\/a>. Track and assign these steps to your contact using Freshmarketers.<\/span><\/li>\n<li><b>Automate email marketing campaigns<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Create personalized email marketing campaigns and automate them to stay in touch with your customers on a time-to-time basis.<\/span><\/li>\n<li>Track website performance and deploy built-in chat<span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Run social media campaigns<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Manage social media content by creating and posting on Facebook and Instagram.&nbsp;<\/span><\/li>\n<li><b>Easy integrations<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Connect your Shopify or WooCommerce store with Freshmarketer and boost multichannel engagement.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Freshmarketer offers three upgrades:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growth Plan starts at $16 monthly, offering custom playbooks, performance reports, 500 bot sessions, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Pro Plan starts at $126 monthly, offering advanced webhooks, offline events, custom roles, and advanced segmentation.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enterprise Plan starts at $253 monthly, offering automation of <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-transactional-email-optimization\/\">transactional emails<\/a>, field-level permissions, a dedicated account manager, and advanced metrics.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Learn more about the Freshmarketer&#8217;s pricing plans and features <\/span><a href=\"https:\/\/www.freshworks.com\/crm\/marketing\/pricing\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/\">Read also: 8 Best Email Marketing Software For Small Businesses<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. Zoho Campaigns<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Zoho-Campaigns-marketing-automation-scaled.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49010\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Zoho-Campaigns-marketing-automation-scaled.jpg\" alt=\"Zoho Campaigns marketing automation\" width=\"700\" height=\"229\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Zoho-Campaigns-marketing-automation-scaled.jpg 2560w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Zoho-Campaigns-marketing-automation-300x98.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Zoho-Campaigns-marketing-automation-1024x336.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Zoho-Campaigns-marketing-automation-768x252.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Zoho-Campaigns-marketing-automation-1536x504.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Zoho-Campaigns-marketing-automation-2048x671.jpg 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zoho.com\/campaigns\/\">Zoho Campaigns<\/a> is an email marketing platform that helps organizations design, launch, and track their email marketing campaigns. Zoho has a wide variety of add-ons available for use with the platform, making it stand out. Its remarkable success shows the dependability of marketers on the platform. Try this free marketing automation platform with reliable features such as the following.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li><b>Sync up to 2K contacts<\/b> to your campaigns from various applications.<\/li>\n<li><b>6,000 emails\/month<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Create emails using various templates with a drag-and-drop template builder&nbsp;&nbsp;<\/span><\/li>\n<li>Up to five users<\/li>\n<li>Create customizable signup forms.<\/li>\n<li><b>Compliance check<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Determine whether the emails of your clients and prospects adhere to the rules set out by the ISPs (Inbox Service Providers).<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Zoho Campaigns offers two upgrades:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Standard Plan starts at $2 monthly, offering unlimited emails, basic segmentation capabilities, advanced email templates, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Professional Plan starts at $3 monthly, offering advanced segmentation, <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-abandoned-cart-email\/\">cart abandonment<\/a>, purchase follow-ups with workflows, contact scoring, and more.&nbsp;<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Learn more about the Zoho Campaigns\u2019 pricing plans and features <\/span><a href=\"https:\/\/www.zoho.com\/campaigns\/pricing.html\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/\">Read also: CRM Showdown: HubSpot vs Zoho Review and Comparison<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/marketing\"><span style=\"font-weight: 400;\">marketing email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><strong>6. <a style=\"color: #993300;\" href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a><\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Mailchimp-marketing-automation.png\"><img decoding=\"async\" class=\"aligncenter wp-image-49011\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Mailchimp-marketing-automation.png\" alt=\"Mailchimp marketing automation\" width=\"700\" height=\"351\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Mailchimp-marketing-automation.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Mailchimp-marketing-automation-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Mailchimp-marketing-automation-768x386.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp is one of the top choices for small businesses for email marketing. We couldn\u2019t miss out on it because it is an all-inclusive, easy-to-use marketing platform with various functions and features, including automation tools.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send out <\/span><b>1,000 monthly emails<\/b><\/li>\n<li style=\"font-weight: 400;\">Get access to some of the pre-built <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-email-templates\/\">email templates<\/a>.<\/li>\n<li style=\"font-weight: 400;\"><b>300+ integrations: <\/b><span style=\"font-weight: 400;\">Connect Mailchimp with other applications, such as WordPress, Canva, and Shopify, to streamline your email marketing processes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Reporting and analytics:<\/b><span style=\"font-weight: 400;\"> Simple reporting that breaks down your data into actionable insights will help you keep tabs on your efforts and fine-tune their effectiveness.<\/span><\/li>\n<li style=\"font-weight: 400;\">Create customizable forms and landing pages.<\/li>\n<li style=\"font-weight: 400;\"><b>Creative assistant<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Use Mailchimp&#8217;s Content Studio to create and save designs for your campaigns.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Mailchimp offers three upgrades:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Essentials Plan starts at $4.59 monthly, offering 5,000 emails, role-based accessibility, A\/B testing, removing Mailchimp branding, email scheduling, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Standard Plan starts at $6.87 monthly, offering 6,000 emails, automated customer journeys, access to custom-coded templates, send time optimization, and more.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Premium Plan starts at $137.31 monthly, offering 150,000 emails, predictive segmentation, content optimizer, dynamic content, campaign management, and more.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Learn more about Mailchimp\u2019s pricing plans and features <\/span><a href=\"https:\/\/mailchimp.com\/pricing\/marketing\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimps-pricing\/\">Read also: How Does Mailchimp&#8217;s Pricing Compare To Its Competitors?<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>7. Streak<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Streak-marketing-automation.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49012\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Streak-marketing-automation.jpg\" alt=\"Streak marketing automation\" width=\"700\" height=\"207\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Streak-marketing-automation.jpg 1041w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Streak-marketing-automation-300x89.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Streak-marketing-automation-1024x303.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Streak-marketing-automation-768x227.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.streak.com\/\">Streak<\/a> is an email marketing platform for Gmail users. It allows for more productive campaigns as you manage leads, projects, partners, candidates, and investors from Gmail. The platform lets you do things such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send out bulk emails,&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track email campaigns, and&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set up automatic responses.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The tool&#8217;s interfaces with G Suite allow for more efficient <a href=\"https:\/\/www.engagebay.com\/blog\/customer-data-management\/\">data management<\/a> and increased productivity.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Unlimited contact management<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Private pipelines:<\/b><span style=\"font-weight: 400;\"> You can track all business processes, such as hiring, sales, deal flow, etc.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Data organization: <\/b><span style=\"font-weight: 400;\">Create 500 rows of data extracted from your personal pipeline.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Fifty daily emails: <\/b><span style=\"font-weight: 400;\">Send emails to all or part of your contacts and set up automatic follow-ups.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email tracking: <\/b><span style=\"font-weight: 400;\">Track when and who opens emails and create email templates.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>G Suite integrations:<\/b><span style=\"font-weight: 400;\"> Get integrations for your Gmail, Google Calendar, Google Drive, Sheets, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Core CRM:<\/b><span style=\"font-weight: 400;\"> Get all the features of Streak\u2019s core CRM, including automation of task reminders, custom, and automated columns, autocomplete, link your pipelines, etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Streak offers four upgrading options:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Solo Plan is priced at $15 per user\/month, offering 800 emails per day, creating 5,000 rows of data, and link tracking.&nbsp;&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Pro Plan is priced at $49 per user\/month, offering 1,500 emails daily, shared pipelines with team members, shared contacts, advanced CRM capabilities, and more.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Pro+ Plan is priced at $69 per user\/month, offering webhook API, task automation, 3rd party integrations, advanced reporting, etc.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Enterprise Plan starts at $129 per user\/month, offering data validation, permission, and control access, a dedicated support team, and more.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Learn more about the Streak\u2019s pricing plans and features <\/span><a href=\"https:\/\/www.streak.com\/pricing\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-checklist\/\">Read also: The Beginner&#8217;s Marketing Automation Checklist [101]<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">8. AWeber<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Aweber-Marekting-automation.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49013\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Aweber-Marekting-automation.jpg\" alt=\"Aweber Marekting automation\" width=\"700\" height=\"268\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Aweber-Marekting-automation.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Aweber-Marekting-automation-300x115.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 1998, <a href=\"https:\/\/www.aweber.com\/\">AWeber<\/a> is one of the longest-running email marketing platforms. Its user-friendly features, such as a drag-and-drop email builder and automated processes, have made it popular among other <\/span>free marketing automation platforms.<\/p>\n<p><span style=\"font-weight: 400;\">In addition to email campaigns, you can create landing pages with the help of the system&#8217;s numerous ready-made themes.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Send emails to up to 500 subscribers<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Create great emails with easy-to-use Aweber\u2019s email template editor with a drag-and-drop feature and send up to 3,000 monthly emails.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Landing page: <\/b><span style=\"font-weight: 400;\">Create a stunning landing page with pre-made templates that let you sell using AWeber eCommerce. Leverage professional stock images, videos, and Google Analytics.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email automation: <\/b><span style=\"font-weight: 400;\">The free version lets you create one automation in the emails, be it sending targeted emails regularly or emails triggered by an action.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Segment target audience: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">Segment your target audience<\/a> for better targeting. However, remember that the free version only lets you make one list at a time.&nbsp;<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">AWeber offers three upgrades:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Lite Plan starts at $12.50 monthly, offering unlimited subscribers, three <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-automation\/\">email automation<\/a>, three landing pages, advanced message analytics, and three users.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Plus Plan is $20 monthly, offering unlimited email lists, landing pages, automation, custom segments, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Plan is priced at $899 monthly, offering emails to 12x more subscriber volume, personalized account management, advanced reporting and analytics, and much more.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Learn more about AWeber\u2019s pricing plans and features <\/span><a href=\"https:\/\/www.aweber.com\/pricing.htm\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/aweber-alternatives\/\">Read also: 11 AWeber Alternatives That Work Wonders For Marketing<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>9. DailyStory<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Dailystory.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49182\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Dailystory.jpg\" alt=\"Dailystory\" width=\"700\" height=\"374\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Dailystory.jpg 1362w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Dailystory-300x160.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Dailystory-1024x547.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Dailystory-768x410.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Using <a href=\"https:\/\/www.dailystory.com\/\">DailyStory<\/a>, you can track down your target audience and keep them engaged to close more deals and increase sales. While it has many inbound and <a href=\"https:\/\/www.engagebay.com\/blog\/outbound-marketing-tips\/\">outbound marketing<\/a> features like other <\/span>free marketing automation platforms<span style=\"font-weight: 400;\"> mentioned here, email marketing, SMS\/text message marketing, and automation constitute its backbone.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li><b>Manage up to 250 contacts<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Import or export your contacts and manage them on the DailyStory for all your messaging campaigns.<\/span><\/li>\n<li><b>Send up to 500 monthly emails: <\/b><span style=\"font-weight: 400;\">Create unlimited email marketing campaigns with pre-built email templates and drag-and-drop email designers.<\/span><\/li>\n<li><b>Unlimited automation<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Automate your email and messaging campaigns based on various triggers and events. You can even use their pre-built automation to get started quickly.<\/span><\/li>\n<li><b>Customer segmentation<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Segment your contact lists for better targeting your campaigns and make the most of automation.<\/span><\/li>\n<li><b>50 SMS\/16 MMS monthly credits<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Reach your contacts directly on their phone to build a personal relationship. Use text message deliverability scoring to see if your messages are going to the right people.<\/span><\/li>\n<li><b>A\/B testing<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Test various elements of your messaging campaign to see what works best for your audience.&nbsp;<\/span><\/li>\n<li><b>Track your ROI and conversion rate <\/b><span style=\"font-weight: 400;\">with inbuilt reports and analytics.&nbsp;<\/span><\/li>\n<li><b>Web push notifications:<\/b><span style=\"font-weight: 400;\"> Automate user reminders and notifications for your website and web apps.&nbsp;<\/span><\/li>\n<li><b>Third-party integration: <\/b><span style=\"font-weight: 400;\">Integrate DailyStory with other apps and tools, such as WordPress, Zapier, etc.&nbsp;<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">DailyStory offers upgrading options based on the number of contacts you manage and the monthly text message credits you need. Their paid plan starts at $20 per month. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about DailyStory\u2019s pricing plans and features <\/span><a href=\"https:\/\/www.dailystory.com\/pricing\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-crm\/\">Read also: 9 Amazing Marketing Automation CRM Software [Comparison Table]<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>10. Benchmark Email<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Benchmark-Marketing-automation.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49015\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Benchmark-Marketing-automation.jpg\" alt=\"Benchmark marketing automation\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Benchmark-Marketing-automation.jpg 1072w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Benchmark-Marketing-automation-300x150.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Benchmark-Marketing-automation-1024x512.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Benchmark-Marketing-automation-768x384.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.benchmarkemail.com\/\">Benchmark<\/a> email marketing automation platform is an easy-to-use solution for SMEs. It allows users to create stunning emails with their drag-and-drop email builder and optimize delivery with an email marketing checklist, tracking, and reporting capabilities.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li><b>500 contacts<\/b><\/li>\n<li><b>Send 3,500 monthly emails:<\/b><span style=\"font-weight: 400;\"> Use professional email templates and create responsive email campaigns. Use automation to send emails on birthdays, when customers open your link, make a new subscription, etc.&nbsp;<\/span><\/li>\n<li><b>Segment your subscribers: <\/b><span style=\"font-weight: 400;\">Get basic segmentation capabilities to divide your contacts into lists.<\/span><\/li>\n<li><b>Use AI to generate content:<\/b><span style=\"font-weight: 400;\"> Get 25 credits a month to use an AI copywriting tool to generate email content with a click.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Benchmark Email offers three upgrading options based on the number of contacts you need to manage:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lite Plan costs $8 per month, offering benchmark removal, scheduling emails, publishing landing pages, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pro Plan costs $13 monthly, offering automated customer journeys, email A\/B testing, surveys and polls, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enterprise Plan is for 25,000 contacts and more, starting at $424 monthly. It offers dedicated IP, and Benchmark Email managed account set-up.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Learn more about Benchmark Email\u2019s pricing plans and features <\/span><a href=\"https:\/\/www.benchmarkemail.com\/pricing\/#FeaturesTable\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2c-marketing-automation-guide\/\">Read also: B2C Marketing Automation Guide (With 7 Software Tools)<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">11. <a style=\"color: #993300;\" href=\"https:\/\/www.brevo.com\/en\/\">Brevo <\/a>(SendinBlue)<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brevo.com\/\">Brevo<\/a> (formerly Sendinblue) is a comprehensive <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-crm\/\">marketing solution and CRM platform<\/a> enabling growing businesses to expand quickly. It&#8217;s affordable, scaleable, and easy to use. Tools from Brevo help businesses create long-lasting connections with their clientele by running personalized marketing efforts.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Brevo-marketing-automation.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49016\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Brevo-marketing-automation.jpg\" alt=\"Brevo marketing automation\" width=\"700\" height=\"318\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Brevo-marketing-automation.jpg 1344w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Brevo-marketing-automation-300x136.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Brevo-marketing-automation-1024x466.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Brevo-marketing-automation-768x349.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li><b>Email marketing:<\/b><span style=\"font-weight: 400;\"> Create <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">personalized emails<\/a> using templates and a drag-and-drop editor and send up to 300 emails\/day. You can also automate time-sensitive emails.&nbsp;<\/span><\/li>\n<li><b>Email tracking:<\/b><span style=\"font-weight: 400;\"> Get real-time email statistics in a visualized dashboard with data on sent emails, opened emails, and links clicked.<\/span><\/li>\n<li><b>Automation: <\/b><span style=\"font-weight: 400;\">You can automate workflows to target 2,000 contacts to target key moments in their user journey.&nbsp;<\/span><\/li>\n<li><b>Page tracking:<\/b><span style=\"font-weight: 400;\"> Keep tabs on customer activity so you can contact them at the most reasonable times.&nbsp;<\/span><\/li>\n<li><b>Advanced segmentations<\/b><span style=\"font-weight: 400;\"> to manage your contacts in lists that help you search and save.&nbsp;<\/span><\/li>\n<li><b>SMS and WhatsApp campaigns:<\/b><span style=\"font-weight: 400;\"> Charges vary based on country of residence.<\/span><\/li>\n<li><b>Activate 500 push notifications:<\/b><span style=\"font-weight: 400;\"> Notify customers with customized messages, such as special offers, cart abandonment reminders, etc.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Brevo offers three upgrading options:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Starter Plan starts at $25 monthly, offering 20,000 emails, removal of benchmark, and basic reporting and analytics capabilities.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Business Plan starts at $65 monthly, with increased marketing automation capabilities, A\/B testing, advanced statistics, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The BrevoPlus Plan has a custom price. It offers enterprise-level security, advanced integration, tailored onboarding, and more.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Learn more about Brevo\u2019s pricing plans and features <\/span><a href=\"https:\/\/www.brevo.com\/pricing\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sendinblue-alternatives\/\">Read also: 11 of the Best Sendinblue (Brevo) Alternatives (Pricing, Advantages)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>12. Sumo<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Sumo.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49180\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Sumo.jpg\" alt=\"Sumo\" width=\"700\" height=\"307\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Sumo.jpg 1862w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Sumo-300x131.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Sumo-1024x449.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Sumo-768x337.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Sumo-1536x673.jpg 1536w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sumo.com\/\">Sumo<\/a> is a free cloud-based email capture solution that boosts conversions, subscriber lists, and traffic to your website via the use of opt-in email forms. It also comes with a WordPress plugin that is simple to set up.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li><b>Email opt-in forms: <\/b><span style=\"font-weight: 400;\">Create fully customizable email opt with various templates.&nbsp;<\/span><\/li>\n<li><b>Visitor targeting:<\/b><span style=\"font-weight: 400;\"> Create customer segments to tailor your content to the interests of individual customers.<\/span><\/li>\n<li><b>Send 10,000 monthly emails:<\/b><span style=\"font-weight: 400;\"> Send emails for different types of campaigns for unlimited subscribers and use <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/\">eCommerce integration<\/a> to send targeted emails, such as cart abandonment emails.<\/span><\/li>\n<li><b>Analytics:<\/b><span style=\"font-weight: 400;\"> Get basic analytics to track emails sent and website traffic.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Sumo offers only one option, the Pro version. It starts at $39 monthly, offering advanced targeting options, A\/B testing, Sumo benchmark removal, and much more.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about Sumo\u2019s pricing plans and features <\/span><a href=\"https:\/\/sumo.com\/pricing\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/retail-marketing-automation-guide\/\">Read also: How To Nail Retail Marketing Automation [Tools, Examples]<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">13. Typeform<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Typeform-marketing-automation.png\"><img decoding=\"async\" class=\"aligncenter wp-image-49018\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Typeform-marketing-automation.png\" alt=\"Typeform marketing automation\" width=\"700\" height=\"353\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Typeform-marketing-automation.png 2294w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Typeform-marketing-automation-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Typeform-marketing-automation-1024x517.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Typeform-marketing-automation-768x388.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Typeform-marketing-automation-1536x775.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Typeform-marketing-automation-2048x1034.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.typeform.com\/\">Typeform<\/a> enhances data-collecting by creating attractive survey forms. You can easily embed your forms anywhere, from the web to email, and gather the data you need with its straightforward logic flow. It is easy to use and has hundreds of templates to get you started.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Unlimited typeforms: <\/b><span style=\"font-weight: 400;\">You can browse through Typeform\u2019s wide templates library, create any number of forms with ten questions, and <\/span>download your data <span style=\"font-weight: 400;\">after you get responses. However, you\u2019re limited to 10 monthly responses.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create logic jumps: <\/b><span style=\"font-weight: 400;\">Allow your survey responders to jump to specific fields when they provide specific answers.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Multiple ending screens<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Once a responder submits a Typeform, the End Screen will display. You can choose to have different end screens when you create a score quiz, an outcome quiz, or one that uses branching and calculations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Hidden fields: <\/b><span style=\"font-weight: 400;\">You may use existing information, learn more about your respondents (they used social media to fill out the form), and get more personalized data.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Calculator: <\/b><span style=\"font-weight: 400;\">Add a calculator to add scores or calculate based on the data respondents fill in the questions.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can <\/span>embed your typeform in a web page.<\/li>\n<li style=\"font-weight: 400;\">Also, with Typeform&#8217;s free marketing automation platform, you can integrate with Zapier, Slack, Automate.io, HubSpot, Mailchimp, and other<span style=\"font-weight: 400;\">s for easier data exchange.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Typeform offers four upgrades:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Basic Plan starts at $25 monthly for one user only. It offers 100 responses\/month, unlimited questions, adding your logo, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Plus Plan starts at $50 monthly for three users, offering 1,000 responses\/month, custom domains, a branding kit, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Business Plan starts at $83 monthly for five users, offering 10,000 responses\/month, drop-off rates, conversion tracking, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Enterprise Plan offers custom pricing, customized responses\/month, VIP support &amp; dedicated outcomes manager, custom domains &amp; branding, and more.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Learn more about Typeform\u2019s pricing plans and features <\/span><a href=\"https:\/\/www.typeform.com\/pricing\/?gclsrc=aw.ds&amp;&amp;tf_campaign=US_CA-Brand-Core-English-Desktop&amp;tf_source=google&amp;tf_medium=paid&amp;tf_content=145482700302_655533664750&amp;tf_term=typeform&amp;tf_dv=c&amp;tf_matchtype=e&amp;tf_adposition=&amp;tf_location=9179555&amp;gclid=Cj0KCQjw4bipBhCyARIsAFsieCx82DvLJ12GcVOM5MZ9JjCnXQG3M7V1vkmq-z6ycbG_RPR_QnbCgHUaAhMvEALw_wcB&amp;gclsrc=aw.ds\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-automation\/\">Read also: The Top 12 Omnichannel Marketing Automation Platforms<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">14. <b>Appy Pie Automate<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/whole-turquoise-erzxaizizr.edgeone.app\/Appy-Pie-Automate.png\" width=\"828\" height=\"343\"><\/b><\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.appypieautomate.ai\/integrate\/apps\/categories\/marketing\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Appy Pie Automate<\/a><span style=\"font-weight: 400;\"> is a powerful no-code workflow automation platform that enables users to connect apps, automate repetitive tasks, and streamline business operations effortlessly. Designed for both individuals and teams, it helps eliminate manual work through intelligent triggers and actions that connect thousands of popular apps with no coding required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Appy Pie Automate integrates seamlessly with tools like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slack,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Sheets<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Mailchimp<\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Free features<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connect 2,000+ apps:<\/b><span style=\"font-weight: 400;\"> Integrate a wide range of apps such as Google Drive, Gmail, Trello, and Shopify to automate workflows easily.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Drag-and-drop interface:<\/b><span style=\"font-weight: 400;\"> Build custom automations in minutes without writing a single line of code.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multi-step workflows:<\/b><span style=\"font-weight: 400;\"> Chain multiple actions together to perform complex tasks automatically.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conditional logic:<\/b><span style=\"font-weight: 400;\"> Add if\/then conditions to refine workflows based on custom rules and user behavior.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time activity tracking:<\/b><span style=\"font-weight: 400;\"> Monitor automation runs and task history to optimize workflow efficiency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b style=\"font-style: inherit;\">App Directory:<\/b><span style=\"font-weight: 400;\"> Explore thousands of ready-made integrations to save time and increase productivity.<\/span><\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Appy Pie Automate offers three main subscription tiers:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Free Plan:<\/b><span style=\"font-weight: 400;\"> Includes 5 tasks per month, single-step workflows, and access to basic app integrations.<\/span><\/li>\n<li><b>Starter Plan:<\/b><span style=\"font-weight: 400;\"> Starts at <\/span><b>$16\/month<\/b><span style=\"font-weight: 400;\">, offering 2,000 tasks, multi-step workflows, and premium app access.<\/span><\/li>\n<li><b>Professional Plan:<\/b><span style=\"font-weight: 400;\"> Starts at <\/span><b>$36\/month<\/b><span style=\"font-weight: 400;\">, with 10,000 tasks, advanced filters, and conditional logic.<\/span><\/li>\n<li><b>Team Plan:<\/b><span style=\"font-weight: 400;\"> Starts at <\/span><b>$69\/month<\/b><span style=\"font-weight: 400;\">, offering collaboration tools, shared folders, and priority support.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With Appy Pie Automate, businesses of all sizes can reduce manual effort, improve team collaboration, and scale operations effortlessly through intelligent no-code automation.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/stripo-alternatives\/\">Read also: Stripo Alternatives for Evolving Businesses: Find Your Perfect Email Template Builder<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"MA_Platforms_with_Free_Trials_But_no_free-forever_option\"><\/span><span style=\"color: #339966;\"><strong>MA Platforms with Free Trials (But no free-forever option)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We know we promised a list of free marketing automation platforms, but here&#8217;s a list of the three leading marketing automation tools that provide a free trial version. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, like many free versions, these trials often come with restrictions, usually with time or features.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>15. Copper<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Copper-Marketing-Automation.png\"><img decoding=\"async\" class=\"aligncenter wp-image-49020\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Copper-Marketing-Automation.png\" alt=\"Copper Marketing Automation\" width=\"700\" height=\"392\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Copper-Marketing-Automation.png 2866w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Copper-Marketing-Automation-300x168.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Copper-Marketing-Automation-1024x574.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Copper-Marketing-Automation-768x430.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Copper-Marketing-Automation-1536x861.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Copper-Marketing-Automation-2048x1148.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.copper.com\/\">Copper CRM<\/a> is a great free marketing automation platform for businesses that want to handle more leads and expand client connections but need to cut down on data entry time, mundane administrative activities, or the usage of cumbersome tools.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copper syncs with Google Workspace, so all your messages and calls will immediately be associated with the correct contact. It streamlines all your past interactions and data of your clients under a single interface for more productivity.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Key features<\/strong><\/span><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Contact and lead management<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Copper is a Chrome plugin that you may use to glean contact information (email addresses, phone numbers, <a href=\"https:\/\/www.engagebay.com\/blog\/social-media-engagement-posts\/\">social media profiles<\/a>, etc.) from your Gmail and Google Calendar. Segment these leads by adding tags, priorities, and other parameters.<\/span><\/li>\n<li><b>Google integration<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Users of Copper don&#8217;t need to go away from their in-app experience to add leads, monitor email discussions, upload files, or manage projects since the app integrates with Gmail, Calendar, and Drive.<\/span><\/li>\n<li><b>Workflow automation: <\/b><span style=\"font-weight: 400;\">Build your workflow by combining preexisting or new triggers and actions.<\/span><\/li>\n<li><b>Simplify task management<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Set time-based tasks, automate task creation and assignment, and set alerts and reminders for work completion.&nbsp;<\/span><\/li>\n<li><b>Email tracking: <\/b><span style=\"font-weight: 400;\">Obtain updates on email clicks and opens.<\/span><\/li>\n<li><b>Sales analytics:<\/b><span style=\"font-weight: 400;\"> Keep an eye on everything from prospects to sales to sales rep activities to the outcomes of their efforts.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Copper offers a 14-day free trial for three different pricing plans.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Basic Plan starts at $25 per user\/month, offering a 2,500 contact limit, Google workspace integration, contact enrichment capabilities, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Professional Plan starts at $59 per user\/month, offering a 15,000 contact limit, workflow automation, bulk email and templates, reporting capabilities, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Business Plan starts at $119 per user\/month, offering unlimited contacts, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequences<\/a>, drip campaigns, website tracking, and more.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Learn more about Copper\u2019s pricing plans and features <\/span><a href=\"https:\/\/www.copper.com\/pricing?utm_source=google&amp;utm_medium=search&amp;utm_campaign=Brand&amp;utm_id=%7Bcampaign_id%7D&amp;utm_term=%7Bkeyword%7D&amp;utm_content=%7Bcontent%7D&amp;utm_source=google_adwords&amp;utm_medium=cpc&amp;utm_content=copper&amp;utm_campaign=Brand&amp;utm_adgroup=Brand_Copper&amp;keyword=copper&amp;matchtype=b&amp;network=g&amp;device=c&amp;placement=&amp;adposition=&amp;gad=1&amp;gclid=Cj0KCQjw4bipBhCyARIsAFsieCwbPJS_FaCjspfjHeaLIUjcFmR7H9REe-FpHhWC_XfxfADlBaVveg8aAlu1EALw_wcB\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/copper-crm-pricing\/\">Read also: Copper CRM Pricing &amp; Comparison With Top Small Business Software<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>16. Drip<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Drip-Marketing-automation.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49021\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Drip-Marketing-automation.jpg\" alt=\"Drip Marketing automation\" width=\"700\" height=\"331\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Drip-Marketing-automation.jpg 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Drip-Marketing-automation-300x142.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Drip-Marketing-automation-1024x484.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Drip-Marketing-automation-768x363.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Drip-Marketing-automation-1536x726.jpg 1536w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.drip.com\/\">Drip<\/a> provides tools to assist rapidly expanding eCommerce companies in better understanding and marketing to their customers, increasing the likelihood of repeat purchases and brand loyalty. Use Drip to create dynamic consumer groups, then use those segments to send out both one-off and repeating marketing messages.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Key features<\/strong><\/span><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Enhanced customer segmentation:<\/b><span style=\"font-weight: 400;\"> Drip&#8217;s segmentation tool combines marketing, store visitor, and store data to create top-line segments based on interaction, activity, and other indicators.<\/span><\/li>\n<li><b>Campaign automation: <\/b><span style=\"font-weight: 400;\">Drip&#8217;s automated workflow templates can help you streamline your marketing efforts across several channels, be it through emails, social media, or onsite.<\/span><\/li>\n<li><b>Set automation triggers: <\/b><span style=\"font-weight: 400;\">You may use behavior-based triggers to deliver emails to your audience if certain events occur, such as when they browse a product, purchase, or go too long without taking action on your eCommerce shop.<\/span><\/li>\n<li><b>Reports and analytics: <\/b><span style=\"font-weight: 400;\">Collect data and analyze key performance indicators, including utilization, performance, ROI, and more. Users can build, personalize, and share dashboards that summarize important KPIs.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Drip offers a 14-day free trial for flexible pricing based on the number of people on your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">email list<\/a>, starting at $39 monthly. It offers unlimited emails, onsite campaigns, free migration, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about Drip\u2019s pricing plans and features <\/span><a href=\"https:\/\/www.drip.com\/pricing\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/drip-alternatives\/\">Read also: 11 of the Best Drip Alternatives (Features, Pricing, Pros and Cons)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>17. Pipedrive<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.pipedrive.com\/\">Pipedrive<\/a> is a cloud-based CRM service created specifically with sales teams in mind. This CRM focuses on, you guessed it, sales channels. While Pipedrive does not offer a free plan, it is a reasonably priced and extensively customizable alternative.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Pipedrive-contact-dashboard.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-27211\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Pipedrive-contact-dashboard.jpg\" alt=\"Pipedrive contact dashboard\" width=\"700\" height=\"377\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Pipedrive-contact-dashboard.jpg 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Pipedrive-contact-dashboard-300x162.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Pipedrive-contact-dashboard-1024x552.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Pipedrive-contact-dashboard-768x414.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Pipedrive-contact-dashboard-595xh.jpg 595w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h4><span style=\"color: #666699;\"><strong>Key features<\/strong><\/span><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Activities overview:<\/b><span style=\"font-weight: 400;\"> Pipedrive summarizes your scheduled events for the day in a little hourly grid style when you want to book an activity. It tells you precisely what action to take next with a certain account.<\/span><\/li>\n<li><b>Custom columns:<\/b><span style=\"font-weight: 400;\"> Change the number of columns to examine your daily, monthly, or annual <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-stages\/\">sales pipeline<\/a> data at a glance. Get all the features of a CRM with the filtering capabilities of a spreadsheet.<\/span><\/li>\n<li><b>Email marketing: <\/b><span style=\"font-weight: 400;\">Easily create and send emails with shareable templates. Schedule them and track when your leads open emails, click on links, etc.&nbsp;<\/span><\/li>\n<li><b>Workflow automation:<\/b><span style=\"font-weight: 400;\"> Automating different actions, such as creating activities when offers reach particular stages or emailing after finalizing a deal, may improve sales team efficiency.<\/span><\/li>\n<li><b>Customizable reports: <\/b><span style=\"font-weight: 400;\">You may generate reports based on your most important key performance indicators (KPIs) and analyze them in a simple, real-time user interface that visually represents the current state and past trends.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\">Pricing plans<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Pipedrive offers a 15-day free trial for five different pricing plans, including:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Essential Plan starts at $9.90 per user\/month, offering lead and deal management, customizable pipelines, product cataloging, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Advanced Plan starts at $19.90 per user\/month, offering email tracking, automation builder, call scheduling, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Professional Plan starts at $39.90 per user\/month, offering streamlined lead routing, account access controls for team, document and contract management, <a href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\">revenue forecasts<\/a>, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Power Plan starts at $49.90 per user\/month, offering project planning\/tracking\/delivery, additional account control and permissions, phone support and <a href=\"https:\/\/www.engagebay.com\/blog\/crm-implementation-guide\/\">CRM implementation<\/a>, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Enterprise Plan starts at $59.90 per user\/month, offering enhanced security preferences, unlimited reports and customization, and additional automation capabilities.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Learn more about Pipedrive\u2019s pricing plans and features <\/span><a href=\"https:\/\/www.pipedrive.com\/en\/pricing\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/pipedrive-alternatives\/\">Read also: 13 Perfect Pipedrive Alternatives That Can Do More<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you see, there are many tools you can use for free to make your marketing team generate sales without spending a fortune. While not all of these software may be suitable for your business, I hope that this article helps you make a shortlist and begin some free trials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A wide range of <\/span><a href=\"https:\/\/www.engagebay.com\/email-tracker\"><span style=\"font-weight: 400;\">free tools<\/span><\/a><span style=\"font-weight: 400;\">, features, and affordable paid tiers are available on EngageBay&#8217;s marketing automation platform. <\/span><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> for free, and get the ball rolling.&nbsp;<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong><span style=\"color: #339966;\">FAQs<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><b>What do marketing automation platforms do?&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A marketing automation platform lets you manage various marketing campaigns and automates your repetitive and mundane marketing tasks.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>What are the benefits of using marketing automation platforms?&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A marketing automation platform primarily increases your marketing team\u2019s productivity and consistency and reduces workload. It also helps you enhance lead identification, nurturing, customer journey building, and campaign personalization.&nbsp;<\/span><\/p>\n<p>You can read more about all this in our detailed <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-101\/\">marketing automation 101 guide<\/a>.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? 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