{"id":49123,"date":"2025-10-06T05:45:08","date_gmt":"2025-10-06T05:45:08","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=49123"},"modified":"2025-10-06T09:50:07","modified_gmt":"2025-10-06T09:50:07","slug":"black-friday-marketing-emails","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/","title":{"rendered":"Black Friday Marketing Emails \u2014 9 High-Converting Examples, Subject Lines &#038; Templates"},"content":{"rendered":"<p>Black Friday marketing emails face huge noise and this year, it&#8217;s not going to be any different.<\/p>\r\n<p>Here are 9 real Black Friday marketing emails that cut through, with subject lines and templates you can reuse.<\/p>\r\n<p><strong>Some more contexts for the uninitiated \ud83d\ude42<\/strong>:<\/p>\r\n<p>Everyone expects discounts on Black Friday. But if you&#8217;re planning to offer a 20% off sale, every business is also doing it.<\/p>\r\n<p>In the sea of discounts, your message can drown. With every business promoting their &#8216;20% off!&#8217;, it&#8217;s hard to stand out.<\/p>\r\n<p>How do you make your Black Friday marketing email different, compelling, and impossible to ignore?<\/p>\r\n<p>In this article, we\u2019ll look at Black Friday marketing emails to draw inspiration from.<\/p>\r\n<p>We\u2019ll then highlight what to learn from each email.<\/p>\r\n<p>You\u2019ll be able to use these tips together to create standout Black Friday marketing emails.<\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/#1_Art_of_Play_Promote_Unique_Product_Bundles_and_New_Items\" >1. Art of Play: Promote Unique Product Bundles and New Items<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/#2_Moment_Showcase_All_Your_Running_Deals\" >2. Moment: Showcase All Your Running Deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/#3_Peak_Design_Run_a_pre-Black_Friday_deal\" >3. Peak Design: Run a pre-Black Friday deal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/#4_Skillshare_Resonate_With_Your_Audience_on_a_Personal_and_Values-Driven_Level\" >4. Skillshare: Resonate With Your Audience on a Personal and Values-Driven Level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/#5_Surreal_Use_Consistent_Branding_in_Your_Black_Friday_Email_Marketing_Campaigns\" >5. Surreal: Use Consistent Branding in Your Black Friday Email Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/#6_Ultimate_Guitar_Highlight_the_Benefits_of_an_Annual_Membership_Discount\" >6. Ultimate Guitar: Highlight the Benefits of an Annual Membership Discount<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/#7_Google_Highlight_Savings_in_Your_Black_Friday_Email\" >7. Google: Highlight $ Savings in Your Black Friday Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/#8_Pioneer_Carry_Reserve_Black_Friday_Sales_for_Subscribers\" >8. Pioneer Carry: Reserve Black Friday Sales for Subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/#9_Helpjuice_Include_Social_Proof_in_Your_Black_Friday_Email\" >9. Helpjuice: Include Social Proof in Your Black Friday Email<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<h2 data-start=\"0\" data-end=\"17\"><span style=\"color: #339966;\"><strong data-start=\"0\" data-end=\"15\">TL;DR: Quick wins:<\/strong><\/span><\/h2>\r\n<ol data-start=\"18\" data-end=\"451\" data-is-last-node=\"\" data-is-only-node=\"\">\r\n<li data-start=\"18\" data-end=\"146\">\r\n<p data-start=\"21\" data-end=\"146\">Lead with <strong data-start=\"31\" data-end=\"49\">dollar savings<\/strong> (e.g. \u201cSave $50\u201d) instead of just percentage discounts \u2014 it makes the deal feel more tangible.<\/p>\r\n<\/li>\r\n<li data-start=\"147\" data-end=\"240\">\r\n<p data-start=\"150\" data-end=\"240\">Offer <strong data-start=\"156\" data-end=\"194\">exclusive or subscriber-only deals<\/strong> to reward loyalty and boost email sign-ups.<\/p>\r\n<\/li>\r\n<li data-start=\"241\" data-end=\"344\">\r\n<p data-start=\"244\" data-end=\"344\">Present <strong data-start=\"252\" data-end=\"299\">all your deals in a clean, scannable layout<\/strong> with clear CTAs so customers can act fast.<\/p>\r\n<\/li>\r\n<li data-start=\"345\" data-end=\"451\" data-is-last-node=\"\">\r\n<p data-start=\"348\" data-end=\"451\" data-is-last-node=\"\">Add <strong data-start=\"352\" data-end=\"368\">social proof<\/strong> \u2014 reviews, testimonials, or brand mentions \u2014 near CTAs to build trust and urgency.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p><iframe title=\"How to create email marketing sequences using EngageBay\" src=\"https:\/\/www.youtube.com\/embed\/ZbWQptjOFNU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br>&nbsp;<\/p>\r\n<h2><span style=\"color: #339966;\">Examples of Superb Black Friday Marketing Emails and What To Learn From Them<\/span><\/h2>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Brand<\/th>\r\n<th>Subject line<\/th>\r\n<th>Main tactic<\/th>\r\n<th>Key takeaway<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Art of Play<\/td>\r\n<td>\u2728 20% Off + Free Gifts \u2013 Today Only! \u2728<\/td>\r\n<td>Bundles + limited qty<\/td>\r\n<td>Use novelty bundles to stand out<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>Let us review some of the best emails I found when I looked through Black Friday promotions.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"1_Art_of_Play_Promote_Unique_Product_Bundles_and_New_Items\"><\/span><span style=\"color: #993300;\">1. <a href=\"https:\/\/www.artofplay.com\/\" target=\"_blank\" rel=\"noopener\">Art of Play<\/a>: Promote Unique Product Bundles and New Items<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Subject line:<\/strong> \u2728 20% Off + Free Gifts &#8211; Today Only! \u2728<\/p>\r\n<figure id=\"attachment_49125\" aria-describedby=\"caption-attachment-49125\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Art-of-Play.png\"><img decoding=\"async\" class=\"wp-image-49125 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Art-of-Play.png\" alt=\"Art of Play Black Friday marketing email\" width=\"680\" height=\"6075\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Art-of-Play.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Art-of-Play-172x1536.png 172w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-49125\" class=\"wp-caption-text\"><em>Art of Play Black Friday email<\/em><\/figcaption><\/figure>\r\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\r\n<p>Novelty excites us. Art of Play understands this, so they used this Black Friday sale to introduce new products and a collection available only on that day. This novelty of new releases and unique bundles attracts attention and distinguishes their <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-software-deals-2024\/\">Black Friday deals<\/a> from standard <a href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/\">discounts<\/a>.<\/p>\r\n<h5><span style=\"color: #808080;\"><strong>How to use this in your emails<\/strong><\/span><\/h5>\r\n<ul>\r\n<li><strong>Bundle creatively:<\/strong> When creating product bundles, think creatively about which products or services naturally complement each other. Provide a clear explanation of the value customers receive when purchasing the bundle.<\/li>\r\n<li><strong>Offer limited quantities:<\/strong> Create a sense of scarcity by specifying that bundles are available in limited quantities. This can motivate customers to act quickly.<\/li>\r\n<\/ul>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-76740 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-annotation-artofplay-683x1024.png\" alt=\"Annotated Art of Play Black Friday email showing hero CTA, savings, and scarcity cue\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-annotation-artofplay-683x1024.png 683w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-annotation-artofplay-200x300.png 200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-annotation-artofplay-768x1152.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-annotation-artofplay.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<h3><span class=\"ez-toc-section\" id=\"2_Moment_Showcase_All_Your_Running_Deals\"><\/span><span style=\"color: #993300;\">2. <a href=\"https:\/\/www.shopmoment.com\/\" target=\"_blank\" rel=\"noopener\">Moment<\/a>: Showcase All Your Running Deals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Subject line:<\/strong> It&#8217;s On! Black Friday Deals are Live<\/p>\r\n<figure id=\"attachment_49127\" aria-describedby=\"caption-attachment-49127\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/moment.png\"><img decoding=\"async\" class=\"wp-image-49127 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/moment.png\" alt=\"Moment's Black Friday marketing email\" width=\"680\" height=\"3880\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/moment.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/moment-269x1536.png 269w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/moment-359x2048.png 359w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-49127\" class=\"wp-caption-text\"><em>Moment&#8217;s Black Friday email<\/em><\/figcaption><\/figure>\r\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\r\n<p>The email provides a clear overview of all the deals and simplifies the shopping process for subscribers. It&#8217;s convenient for them. They can easily browse and select the deals that appeal to them. It also has clear CTAs for each deal.<\/p>\r\n<h5><span style=\"color: #808080;\"><strong>How to use this in your emails<\/strong><\/span><\/h5>\r\n<ul>\r\n<li><strong>Clear layout:<\/strong> Arrange your deals in an organized way. Use a neat grid or list with pictures, short descriptions, and discounted prices.<\/li>\r\n<li><strong>Sorting options:<\/strong> If you have many deals, add filters so people can pick what they want, like sorting by category, price, or type.<\/li>\r\n<li><strong>CTAs for each deal:<\/strong> Include clear and prominent <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">call-to-action buttons<\/a> for each deal, guiding subscribers to the product or offer page with a single click.<\/li>\r\n<li><strong>Limited-time notices:<\/strong> If certain deals have time constraints, make it explicit in the email. Use phrases like &#8220;24-Hour Offer&#8221; or &#8220;Ends at Midnight&#8221; to create urgency.<\/li>\r\n<li><strong>Mobile optimization:<\/strong> Make sure the email layout is <a href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\">responsive<\/a>, and the deals are easily navigable on mobile devices. Many subscribers may open your emails on smartphones or tablets.<\/li>\r\n<\/ul>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-76737 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-sequence-infographic.png\" alt=\"Black Friday email send sequence infographic \u2014 teaser, VIP early access, main, reminder, last chance\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-sequence-infographic.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-sequence-infographic-200x300.png 200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-sequence-infographic-683x1024.png 683w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-sequence-infographic-768x1152.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"3_Peak_Design_Run_a_pre-Black_Friday_deal\"><\/span><span style=\"color: #993300;\">3. <a href=\"https:\/\/www.peakdesign.com\/\" target=\"_blank\" rel=\"noopener\">Peak Design<\/a>: Run a pre-Black Friday deal<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Subject line:<\/strong> Black Friday: CANCELLED<\/p>\r\n<figure id=\"attachment_49130\" aria-describedby=\"caption-attachment-49130\" style=\"width: 448px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Peak-Design_1_11zon.png\"><img decoding=\"async\" class=\"wp-image-49130 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Peak-Design_1_11zon.png\" alt=\"Peak Design Black Friday marketing email\" width=\"448\" height=\"6548\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Peak-Design_1_11zon.png 448w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Peak-Design_1_11zon-70x1024.png 70w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Peak-Design_1_11zon-105x1536.png 105w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><figcaption id=\"caption-attachment-49130\" class=\"wp-caption-text\"><em>Peak Design Black Friday email<\/em><\/figcaption><\/figure>\r\n<p>Peak Design makes bags and camera gear for the creatives. So, it was best for them to announce their pre-Black Friday deals rather creatively.<\/p>\r\n<p>They made an entire 17-minute comical video\/movie about the sale alongside the email. It was incredible that one customer said, <em>\u201cYou just made me watch a 17-minute commercial for products I already own.\u201d<\/em><\/p>\r\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\r\n<p>This has to be among the top emails I\u2019ve come across. Here\u2019s why this caught the subscribers&#8217; attention.<\/p>\r\n<ul>\r\n<li><strong>Creative subject line:<\/strong> Instead of terming it as a pre-Black Friday sale, the subject line marketed it as a canceled Black Friday. This will instantly get anyone&#8217;s attention. People will click to know why it\u2019s canceled. But in a real sense, it\u2019s just a pre-sale.<\/li>\r\n<li><strong>Clear CTAs:<\/strong> They included CTAs for each deal, images for each product, and the discounted price.<br>Innovative branding: By adopting a playful and unconventional approach to Black Friday, Peak Design showcases its brand&#8217;s personality and creativity, which can resonate with its <a href=\"https:\/\/www.engagebay.com\/blog\/email-retargeting\/\">target audience<\/a>.<\/li>\r\n<\/ul>\r\n<h5><span style=\"color: #808080;\"><strong>How to use this in your emails<\/strong><\/span><\/h5>\r\n<ul>\r\n<li><strong>Add entertainment value:<\/strong> Inject humor and entertainment into your <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/\">email campaign<\/a> to make it more enjoyable for your subscribers, increasing their engagement.<\/li>\r\n<li><strong>Use engaging video content:<\/strong> Utilize video content to complement your email. Engaging videos can be powerful in conveying your message and showcasing your products.<\/li>\r\n<li><strong>Craft attention-grabbing subject lines:<\/strong> Create <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject lines<\/a> that provoke curiosity and intrigue. A compelling subject line like &#8220;Black Friday: CANCELLED&#8221; can significantly increase email open rates.<\/li>\r\n<li><strong>Differentiate your approach:<\/strong> Stand out from the competition by presenting your Black Friday event in a distinctive and memorable way.<\/li>\r\n<\/ul>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/thanksgiving-email-marketing-templates\/\">Read also: Thanksgiving Email Marketing Templates To Feast On!<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"4_Skillshare_Resonate_With_Your_Audience_on_a_Personal_and_Values-Driven_Level\"><\/span><span style=\"color: #993300;\">4. <a href=\"https:\/\/www.skillshare.com\/en\/\" target=\"_blank\" rel=\"noopener\">Skillshare<\/a>: Resonate With Your Audience on a Personal and Values-Driven Level<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Subject line:<\/strong> Get 50% Off Membership, Smiles Davis<\/p>\r\n<figure id=\"attachment_49132\" aria-describedby=\"caption-attachment-49132\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/skillshare.png\"><img decoding=\"async\" class=\"wp-image-49132 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/skillshare.png\" alt=\"Skillshare Black Friday marketing email\" width=\"680\" height=\"2109\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/skillshare.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/skillshare-97x300.png 97w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/skillshare-330x1024.png 330w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/skillshare-495x1536.png 495w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/skillshare-660x2048.png 660w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-49132\" class=\"wp-caption-text\"><em>Skillshare Black Friday email<\/em><\/figcaption><\/figure>\r\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\r\n<p>The email taps into people&#8217;s values and aspirations. They position their sale as being about personal growth, creativity, and learning rather than just consumerism. By focusing on these aspects, Skillshare makes the sale about a lifestyle and mindset rather than just a transaction.<\/p>\r\n<p>The email also targets Davis as a first-time user of Skillshare. They\u2019ve segmented her as a new user and offered her a specific discount for new users.<\/p>\r\n<h5><span style=\"color: #808080;\"><strong>How to use this in your emails<\/strong><\/span><\/h5>\r\n<p>Appeal to your audience&#8217;s values and aspirations. Craft your Black Friday message to align with these values, showing how your product or service can help fulfill their aspirations.<\/p>\r\n<p>Let\u2019s say you have a brand specializing in outdoor gear and experiences. Your messaging can focus more on investing in adventure and less on getting more gear.<\/p>\r\n<p>Knowing that your audience values adventure, exploration, and connecting with nature, the email can focus on how your products can help them achieve their outdoor aspirations and make lasting memories.<\/p>\r\n<p><em>Want to watch a video instead? Here&#8217;s Daan Kieft explaining some proven Black Friday marketing strategies:&nbsp;<\/em><br><iframe title=\"Holiday Marketing: Top Black Friday Marketing Ideas for Big Wins!\" src=\"https:\/\/www.youtube.com\/embed\/dqCUKMCEJHw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-saas-deals-2025\/\">Read also: Black Friday SaaS Deals 2025: Top Offers to Grab Before They Expire<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"5_Surreal_Use_Consistent_Branding_in_Your_Black_Friday_Email_Marketing_Campaigns\"><\/span><span style=\"color: #993300;\">5. <a href=\"https:\/\/eatsurreal.co.uk\/\" target=\"_blank\" rel=\"noopener\">Surreal<\/a>: Use Consistent Branding in Your Black Friday Email Marketing Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Subject line:<\/strong> This is your last chance<\/p>\r\n<figure id=\"attachment_49133\" aria-describedby=\"caption-attachment-49133\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Surreal.png\"><img decoding=\"async\" class=\"wp-image-49133 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Surreal.png\" alt=\"Surreal's Black Friday marketing email\" width=\"680\" height=\"2026\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Surreal.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Surreal-101x300.png 101w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Surreal-344x1024.png 344w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Surreal-516x1536.png 516w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-49133\" class=\"wp-caption-text\"><em>Surreal&#8217;s Black Friday email<\/em><\/figcaption><\/figure>\r\n<p>This was one of the <a href=\"https:\/\/www.engagebay.com\/blog\/payment-reminder-templates\/\">emails reminding<\/a> subscribers about the ongoing Black Friday sale.<\/p>\r\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\r\n<ul>\r\n<li><strong>Color schemes:<\/strong> Surreal consistently uses vibrant and playful colors throughout its branding. For example, their website and marketing materials feature a lively combination of turquoise blue, pink, or yellow. In this Black Friday marketing email, they use the blue color, creating a visual connection between the email and their overall brand.<\/li>\r\n<li><strong>Typography:<\/strong> They use whimsical and fun fonts in all their communications. In this email, you&#8217;ll find the same fonts that are featured on their website and other materials, maintaining a consistent and recognizable look.<\/li>\r\n<li><strong>Messaging and tone:<\/strong> They are also known for their fun and playful messaging style. This Black Friday email continues this tradition with a lighthearted and humorous tone that reflects the personality of the brand.<\/li>\r\n<\/ul>\r\n<h5><span style=\"color: #808080;\"><strong>How to use this in your emails<\/strong><\/span><\/h5>\r\n<p>Maintaining the same branding style will more likely engage your subscribers, as they know they&#8217;re in for an enjoyable and memorable experience. So, keep the messaging and tone in your Black Friday marketing emails consistent with your brand&#8217;s established style. Whether your brand is playful, professional, or humorous, maintain that tone to reinforce your brand&#8217;s personality.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/\">Read also: 17 Engaging Black Friday Email Templates for Maximum Sales<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"6_Ultimate_Guitar_Highlight_the_Benefits_of_an_Annual_Membership_Discount\"><\/span><span style=\"color: #993300;\">6. <a href=\"https:\/\/www.ultimate-guitar.com\/\" target=\"_blank\" rel=\"noopener\">Ultimate Guitar<\/a>: Highlight the Benefits of an Annual Membership Discount<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Subject line:<\/strong>\u26a1Black Friday sale is here \u2013 act now!<\/p>\r\n<figure id=\"attachment_49134\" aria-describedby=\"caption-attachment-49134\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Ultimate-Guitar.png\"><img decoding=\"async\" class=\"wp-image-49134 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Ultimate-Guitar.png\" alt=\"Ultimate Guitar's Black Friday marketing email\" width=\"680\" height=\"1621\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Ultimate-Guitar.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Ultimate-Guitar-126x300.png 126w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Ultimate-Guitar-430x1024.png 430w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Ultimate-Guitar-644x1536.png 644w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-49134\" class=\"wp-caption-text\"><em>Ultimate Guitar&#8217;s Black Friday email<\/em><\/figcaption><\/figure>\r\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\r\n<p>The email clearly communicates what subscribers will get when they subscribe to the pro membership using the annual discount. Therefore, people may be more inclined to take advantage of this offer since the email outlines the benefits they stand to gain.<\/p>\r\n<h5><span style=\"color: #808080;\"><strong>How to use this in your emails<\/strong><\/span><\/h5>\r\n<p>In your Black Friday marketing emails, be transparent and specific about the advantages and perks that come with an annual membership. This helps potential customers understand the value they&#8217;ll receive.<\/p>\r\n<p>But if your product or service doesn\u2019t have an annual plan, you can still communicate the value proposition. You can, for example, show the difference between the different pricing tiers.<\/p>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-76735 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-examples-comparison-table-1024x683.png\" alt=\"Comparison table: Black Friday marketing emails \u2014 Brand, subject line, tactic, key takeaway.\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-examples-comparison-table-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-examples-comparison-table-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-examples-comparison-table-768x512.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-examples-comparison-table.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>&nbsp;<a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/\">Read also: 9 Foolproof Black Friday Marketing Strategies<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"7_Google_Highlight_Savings_in_Your_Black_Friday_Email\"><\/span><span style=\"color: #993300;\">7. Google: Highlight $ Savings in Your Black Friday Email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Subject line:<\/strong> The wait is over \u2013 shop Black Friday now<\/p>\r\n<figure id=\"attachment_49135\" aria-describedby=\"caption-attachment-49135\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Google.png\"><img decoding=\"async\" class=\"wp-image-49135 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Google.png\" alt=\"Google's Black Friday marketing email\" width=\"720\" height=\"6135\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Google.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Google-120x1024.png 120w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption id=\"caption-attachment-49135\" class=\"wp-caption-text\"><em>Google&#8217;s Black Friday marketing email<\/em><\/figcaption><\/figure>\r\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\r\n<p>Google includes the product&#8217;s regular price next to the Black Friday sale price. On top of that, they show the specific amount customers will save. This allows customers to see the price reduction and the value they receive easily.<\/p>\r\n<p>Customers often compare prices before making a purchase. So, displaying savings helps them perceive the value of the deal. And when they see the difference between the original price and the Black Friday price, it reinforces that they&#8217;re getting a great bargain.<\/p>\r\n<h5><span style=\"color: #808080;\"><strong>How to use this in your emails<\/strong><\/span><\/h5>\r\n<ul>\r\n<li><strong>Previous price comparison:<\/strong> Include the regular price of the product or service next to the Black Friday sale price. This helps customers easily compare and understand the value they&#8217;re receiving.<\/li>\r\n<li><strong>Visualize savings:<\/strong> Consider using graphics or strike-through text to represent the savings visually. This provides a quick and eye-catching way for customers to grasp the discount.<\/li>\r\n<li><strong>Display high-value deals:<\/strong> Start with the products or services that offer the most significant savings at the top of your email. These eye-catching deals can immediately capture the reader&#8217;s attention. You can also start with your most popular products with the highest savings.<\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"8_Pioneer_Carry_Reserve_Black_Friday_Sales_for_Subscribers\"><\/span><span style=\"color: #993300;\">8. <a href=\"https:\/\/pioneercarry.com\/\" target=\"_blank\" rel=\"noopener\">Pioneer Carry<\/a>: Reserve Black Friday Sales for Subscribers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Subject line:<\/strong> Members Only Black Friday \ud83d\udddd<\/p>\r\n<figure id=\"attachment_49136\" aria-describedby=\"caption-attachment-49136\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pioneer.png\"><img decoding=\"async\" class=\"wp-image-49136 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pioneer.png\" alt=\"Pioneer's Black Friday marketing email\" width=\"680\" height=\"1811\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pioneer.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pioneer-113x300.png 113w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pioneer-384x1024.png 384w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pioneer-577x1536.png 577w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-49136\" class=\"wp-caption-text\"><em>Pioneer&#8217;s Black Friday email<\/em><\/figcaption><\/figure>\r\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\r\n<p>The email explicitly mentions that Black Friday discounts and deals will be reserved for subscribers. This approach motivates non-subscribers to join their email list. It also recognizes and rewards its existing subscribers.<\/p>\r\n<h5><span style=\"color: #808080;\"><strong>How to use this in your emails<\/strong><\/span><\/h5>\r\n<p>You can reserve exclusive deals for your subscribers only, but you run the risk of losing non-subscribers. There\u2019s a possibility they might shop elsewhere. But if you use this, here are two points to consider.<\/p>\r\n<ul>\r\n<li><strong>Segment your audience:<\/strong> If you have different subscriber segments, consider tailoring exclusive offers to specific groups. For example, you could provide different discounts for long-term subscribers and new sign-ups.<\/li>\r\n<li><strong>Consistent communication:<\/strong> Ensure your Black Friday email campaign aligns with your message about exclusivity. Maintain a consistent tone and branding across your emails and other marketing materials. For example, Pioneer maintains this tone on their website even when it\u2019s not Black Friday.<\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"9_Helpjuice_Include_Social_Proof_in_Your_Black_Friday_Email\"><\/span><strong><span style=\"color: #993300;\">9. <a href=\"https:\/\/helpjuice.com\/\" target=\"_blank\" rel=\"noopener\">Helpjuice<\/a>: Include Social Proof in Your Black Friday Email<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Subject line:<\/strong> One-Time Sale \u2013 50% OFF All Helpjuice Plans<\/p>\r\n<figure id=\"attachment_49138\" aria-describedby=\"caption-attachment-49138\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Helpjuice.png\"><img decoding=\"async\" class=\"wp-image-49138 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Helpjuice.png\" alt=\"Helpjuice's Black Friday marketing email\" width=\"680\" height=\"1597\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Helpjuice.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Helpjuice-128x300.png 128w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Helpjuice-436x1024.png 436w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Helpjuice-654x1536.png 654w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-49138\" class=\"wp-caption-text\"><em>Helpjuice&#8217;s Black Friday marketing email<\/em><\/figcaption><\/figure>\r\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\r\n<p>Helpjuice intentionally mentioned big companies that use their product, like Amazon and TCL. They even wrote that in bold because that social proof validates the quality and reliability of the product. They also included customer images at the end of the email to bolster that claim.<\/p>\r\n<h5><span style=\"color: #808080;\"><strong>How to use this in your emails<\/strong><\/span><\/h5>\r\n<ul>\r\n<li><strong>Relevance to offer:<\/strong> Feature reviews related to the specific products or services on sale. You can use a variety of social proof elements, such as written <a href=\"https:\/\/www.engagebay.com\/blog\/five-star-reviews\/\">reviews<\/a> or video testimonials.<\/li>\r\n<li><strong>Placement matters:<\/strong> Position social proof strategically within your email, such as near the CTA buttons or close to the featured products, to maximize its impact.<\/li>\r\n<\/ul>\r\n<p><iframe title=\"Email Templates in Engagebay\" src=\"https:\/\/www.youtube.com\/embed\/r7Xn2gFxWeE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<h2><span style=\"color: #339966;\">Conclusion<\/span><\/h2>\r\n<p>We\u2019ve highlighted key takeaways for each email example of great Black Friday marketing. You can use these tips to create a standout Black Friday marketing email to boost your sales this festive season.<\/p>\r\n<p>For example, you can showcase all your running deals while highlighting the savings in each deal. You can also include reviews and introduce new products. With any combination, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> can help you create the perfect Black Friday emails with its easy-to-use email builder and ready-to-go <a href=\"https:\/\/www.engagebay.com\/cold-email-template\/black-friday-email-templates\">Black Friday email templates<\/a>.<\/p>\r\n<p>Grab our 17 ready-to-use Black Friday email templates and a 5-email sequence: preview them inside the Email Templates library <a href=\"https:\/\/www.engagebay.com\/cold-email-template\/black-friday-email-templates\">here<\/a>.<\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1759743872968\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">FAQs: Black Friday Marketing Emails<\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759743884537\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">How can a Black Friday email stand out when everyone offers discounts?<\/strong>\r\n<p class=\"schema-faq-answer\">Use creative tactics like novel bundles, exclusive new products, or playful messaging (e.g. \u201cBlack Friday: CANCELLED\u201d) to break through the noise.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759743904652\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">Should you show both original price and discounted price?<\/strong>\r\n<p class=\"schema-faq-answer\">Yes \u2014 displaying the original price next to the sale price helps customers see the value and reinforces that they\u2019re getting a real deal.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759743922253\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">What role does social proof play in Black Friday emails?<\/strong>\r\n<p class=\"schema-faq-answer\">Social proof (e.g. showing customers, brand logos, testimonials) validates trust and may raise conversion rates when placed near CTAs or product offers.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Black Friday marketing emails face huge noise and this year, it&#8217;s not going to be any different. Here are 9 [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":49443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49,22],"tags":[8870,8871,8869,8867,8868],"class_list":["post-49123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-marketing","tag-black-friday-email-campaigns","tag-black-friday-email-examples","tag-black-friday-emails","tag-black-friday-marketing-emails","tag-black-friday-promotions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday Marketing Emails: 9 Unique Examples<\/title>\n<meta name=\"description\" content=\"Black Friday Marketing Emails: 9 proven examples, subject lines and templates to increase opens and sales: copy + design you can use today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday Marketing Emails \u2014 9 High-Converting Examples, Subject Lines &amp; 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