{"id":49145,"date":"2025-09-30T04:00:22","date_gmt":"2025-09-30T04:00:22","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=49145"},"modified":"2026-01-06T09:05:26","modified_gmt":"2026-01-06T09:05:26","slug":"black-friday-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/","title":{"rendered":"Black Friday Marketing Strategies: 9 Foolproof Tactics to Maximize Holiday Sales (2025)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">All businesses are racing to offer the <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-software-deals-2024\/\">best deals<\/a> and discounts.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But here&#8217;s the thing: just having a great discount isn&#8217;t enough. You need a smart plan to make sure people know about it.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"> Without good Black Friday marketing strategies, your amazing deals might go unnoticed among all the other promotions.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So, the problem is not just about offering great discounts; it&#8217;s about getting the word out there in a way that really works. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It&#8217;s like baking the best apple pie in town, but nobody knows it&#8217;s available at your bakery.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But don&#8217;t worry, because we&#8217;ve got the solution. We&#8217;ll show you all the Black Friday marketing strategies to make sure your deals get the attention they deserve. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">With the <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">right marketing strategies<\/a>, you can stand out from the crowd, connect with the people who want your products, and make your Black Friday a huge success.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So, let&#8217;s dive in and discover how to make your Black Friday marketing work with these strategies.<\/span><b><\/b><\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#Quick_2-Week_Black_Friday_Campaign_Timeline\" >Quick 2-Week Black Friday Campaign Timeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#1_Lead_Nurturing_Campaigns\" >1. Lead Nurturing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#2_Winback_Automations\" >2. Winback Automations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#3_Personalized_Product_Recommendations\" >3. Personalized Product Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#4_Exclusive_Previews\" >4. Exclusive Previews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#5_Abandoned_Cart_Email_Series\" >5. Abandoned Cart Email Series<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#6_Dedicated_Black_Friday_Landing_Page\" >6. Dedicated Black Friday Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#7_Thank_You_Pages\" >7. Thank You Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#8_Push_Notifications\" >8. Push Notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#9_Use_Social_Media\" >9. Use Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<h2><span class=\"ez-toc-section\" id=\"Quick_2-Week_Black_Friday_Campaign_Timeline\"><\/span><span style=\"color: #339966;\">Quick 2-Week Black Friday Campaign Timeline<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Phase<\/th>\r\n<th>Days Before Black Friday<\/th>\r\n<th>Key Focus<\/th>\r\n<th>What to Activate<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>Week \u20132 (Days \u201314 to \u20138)<\/strong><\/td>\r\n<td>\u201314 to \u20138<\/td>\r\n<td>Prep &amp; foundation<\/td>\r\n<td>Segmentation, creative, landing page, early outreach<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Week \u20131 (Days \u20137 to \u20131)<\/strong><\/td>\r\n<td>\u20137 to \u20131<\/td>\r\n<td>Tease, nurture, exclusive previews<\/td>\r\n<td>Teaser content, social, email drip, VIP access<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Final Lead-In (Days \u20133 to 0)<\/strong><\/td>\r\n<td>\u20133, \u20132, \u20131, 0<\/td>\r\n<td>Urgency &amp; volume push<\/td>\r\n<td>Countdown, social blitz, push, emails<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Black Friday Day (Day 0)<\/strong><\/td>\r\n<td>0<\/td>\r\n<td>Hyper-activation<\/td>\r\n<td>Full deal launch, cart recovery, reminders<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Post-Sale (Days +1 to +2)<\/strong><\/td>\r\n<td>+1 to +2<\/td>\r\n<td>Follow-up &amp; retention<\/td>\r\n<td>Thank you, upsells, extended offers, winback outreach<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h2><span class=\"ez-toc-section\" id=\"1_Lead_Nurturing_Campaigns\"><\/span><span style=\"color: #339966;\"><b>1. Lead Nurturing Campaigns<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/\">lead nurturing campaign<\/a> is a way to stay in touch with people who have shown interest in your product or service. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It involves sending them helpful information and keeping the conversation going until they are ready to make a purchase.<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-76688 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-cadence-infographic-1024x683.png\" alt=\"Black Friday email cadence: teaser, VIP, countdown, last chance, abandoned cart follow ups\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-cadence-infographic-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-cadence-infographic-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-cadence-infographic-768x512.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-email-cadence-infographic.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">By doing so, you remind them of your offerings and why they were interested in the first place. This ongoing communication can help you stand out during the entire Black Friday season.<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><b>Steps to get started<\/b><\/span><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Create a targeted Black Friday email list:<\/b><span style=\"font-weight: 400;\"> Begin by gathering email addresses of potential customers who have shown interest in your product. This could be through sign-ups on your website. You can use <a href=\"https:\/\/www.engagebay.com\/marketing\/web-forms\">web forms<\/a>, pop-up forms, or landing pages in <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> to do this. Choose from different designs and customize them according to your brand.<\/span><\/li>\r\n<\/ul>\r\n<figure id=\"attachment_49149\" aria-describedby=\"caption-attachment-49149\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-49149\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pop-up.png\" alt=\"EngageBay's pop-up forms\" width=\"1366\" height=\"651\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pop-up.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pop-up-300x143.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pop-up-1024x488.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/pop-up-768x366.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><figcaption id=\"caption-attachment-49149\" class=\"wp-caption-text\"><em>EngageBay&#8217;s pop-up forms<\/em><\/figcaption><\/figure>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Black Friday countdown:<\/b><span style=\"font-weight: 400;\"> As Black Friday approaches, send a series of emails with countdowns, sharing sneak peeks of the deals they can expect. Highlight different products or offers in each email to pique their interest. This is similar to building anticipation.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Black Friday early access:<\/b><span style=\"font-weight: 400;\"> Offer this <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">email list<\/a> early access to your Black Friday sale. A day or a few hours before the official start, send them a special link or code to access the deals. This makes them feel like VIPs.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Reminders and highlights:<\/b><span style=\"font-weight: 400;\"> On Black Friday itself, send reminder emails about the ongoing sale and highlight some of the best deals. Make sure to include <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">clear CTAs<\/a> in these emails to direct them to your website.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Follow-Up Post-Black Friday:<\/b><span style=\"font-weight: 400;\"> Even after Black Friday, keep the conversation going. Send a <a href=\"https:\/\/www.engagebay.com\/blog\/thank-you-email\/\">&#8216;thank you&#8217; email<\/a>&nbsp;to those who made a purchase and follow up with those who didn&#8217;t. You can offer extended Cyber Monday deals or other incentives to encourage further sales.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s a snapshot of how this automation looks like in EngageBay:<\/span><\/p>\r\n<figure id=\"attachment_49151\" aria-describedby=\"caption-attachment-49151\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-49151\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing.png\" alt=\"Black Friday lead nurturing automation in EngageBay\" width=\"1366\" height=\"730\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing-300x160.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing-1024x547.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing-768x410.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><figcaption id=\"caption-attachment-49151\" class=\"wp-caption-text\"><em>Black Friday lead nurturing automation in EngageBay<\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">You can create this but remember to always provide an unsubscribe option in each email to avoid customer frustration and maintain a <a href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/\">high email deliverability rate<\/a>.&nbsp;<\/span><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"2_Winback_Automations\"><\/span><span style=\"color: #339966;\"><b>2. Winback Automations<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">These are <a href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\">automated emails<\/a> to customers who haven\u2019t bought a product from you for a while. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">These reminders can offer special deals or incentives to encourage those customers to come back and shop again.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It&#8217;s often more cost-effective to re-engage previous customers than to acquire new ones. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This automation targets an audience that already knows your brand, making it easier to convert them into buyers during the Black Friday season.<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><b>Steps to get started<\/b><\/span><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Identify inactive customers:<\/b><span style=\"font-weight: 400;\"> Start by identifying customers who haven&#8217;t made a purchase for an extended period, say, six months or more. Use your customer data to create a list of these inactive customers.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Segment your audience: <\/b><span style=\"font-weight: 400;\">Divide your list of inactive <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">customers into segments<\/a> based on their past purchase history or preferences. For example, create segments for those who used to buy camera bags, tripods, or studio lights.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Offer exclusive deals:<\/b><span style=\"font-weight: 400;\"> To entice these inactive customers, offer exclusive <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-software-deals-2024\/\">Black Friday deals<\/a> that are even better than your standard offers. Emphasize the limited-time nature of these deals and how they&#8217;re specially curated for them.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Send a series of emails:<\/b><span style=\"font-weight: 400;\"> Schedule a series of <a href=\"https:\/\/www.engagebay.com\/blog\/win-back-email-examples\/\">win-back emails<\/a> to be sent in the lead-up to Black Friday. Start a few weeks in advance, gently reminding them of your brand&#8217;s presence and the upcoming Black Friday sale. Gradually increase the urgency and excitement as Black Friday approaches.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">One thing to keep in mind when using win-back automations is that not all inactive customers will convert, even with special <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-software-deals-2024\/\">Black Friday offers<\/a>. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Some customers may have disengaged for reasons that go beyond discounts or deals.<\/span><\/p>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">It&#8217;s important to set realistic expectations and not solely rely on win-back automations for Black Friday success.<\/span><br><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kM_OakCB598?si=ZrxoGdrwHzKBWiKO\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><em><strong>4 Thanksgiving Marketing Campaigns to Get More Leads &amp; Sales<\/strong><\/em><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/thanksgiving-landing-pages\/\">Read also: Thanksgiving Landing Pages: Design Tips, Free Templates<\/a><\/p>\r\n<h2><img decoding=\"async\" class=\"size-full wp-image-76684 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-strategy-comparison-table.png\" alt=\"Comparison of Black Friday marketing channels: email, landing pages, push notifications, social ads \u2014 expected conversion lift and ideal timing\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-strategy-comparison-table.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-strategy-comparison-table-200x300.png 200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-strategy-comparison-table-683x1024.png 683w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-strategy-comparison-table-768x1152.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h2>\r\n<p style=\"text-align: center;\"><em><strong>Table: Which channels to prioritize by ROI, speed to set up, and expected conversion lift.<\/strong><\/em><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"3_Personalized_Product_Recommendations\"><\/span><span style=\"color: #339966;\"><b>3. Personalized Product Recommendations<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Black Friday is hectic with countless deals and choices. Shoppers can easily feel overwhelmed. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Personalized product recommendations narrow down choices, reducing decision stress and showing customers the deals that match their interests and past buying history.&nbsp;<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><b>Steps to get started<\/b><\/span><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Recommendations in marketing emails:<\/b><span style=\"font-weight: 400;\"> Send <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">personalized marketing emails<\/a> to each segment in the weeks leading up to Black Friday. Include recommended products that align with their preferences and past purchases. For example, showcase discounted athletic apparel and accessories to customers who often buy sportswear.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>On your website:<\/b><span style=\"font-weight: 400;\"> Feature a &#8220;Recommended for You&#8221; section on your website&#8217;s Black Friday page. As customers browse, this section displays products tailored to their interests and past behavior.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>During checkout:<\/b><span style=\"font-weight: 400;\"> When customers add items to their cart, show related or complementary products. For instance, if they add a winter coat, recommend gloves, scarves, or boots. This can increase the average order value.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Post-purchase recommendations: <\/b><span style=\"font-weight: 400;\">After a customer completes a Black Friday purchase, recommend additional items that complement their order. For example, if they bought a dress, suggest matching accessories or shoes<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Personalization relies on customer data, and if that data is outdated or incorrect, the recommendations may not be relevant. EngageBay can help you with that. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It integrates with your store to manage all your customer data&nbsp;in its <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> and run <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">email automations<\/a> according to your preferences.<\/span><\/p>\r\n<p><em>Don&#8217;t have the time to read? Watch Daan Kieft explaining some cool marketing ideas for Black Friday promotions:<\/em><\/p>\r\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"\ud83d\udca5Holiday Marketing: Top Black Friday Marketing Ideas for Big Wins! \ud83d\ude80(2024)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dqCUKMCEJHw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"4_Exclusive_Previews\"><\/span><span style=\"color: #339966;\"><b>4. Exclusive Previews<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">It&#8217;s a strategy where you show certain customers the Black Friday deals a little early, before everyone else. This can make these customers feel special and encourage them to shop with you on Black Friday.&nbsp;<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong><span style=\"color: #008000;\">Loyalty members were given access an hour before all other subscribers \u2026 this tailored approach resulted in a 33% CTR and 24% CVR for the Black Friday launch.\u201d \u2014 Marketing team, Nadine Merabi<\/span> (<a href=\"https:\/\/www.attentive.com\/case-studies\/nadine-merabi\">Attentive<\/a>)<\/strong><\/p>\r\n<\/blockquote>\r\n<h3><span style=\"color: #993300;\"><b>Steps to get started<\/b><\/span><\/h3>\r\n<p>A week or so before Black Friday, send an email to the selected segments. In this email, provide an exclusive preview of the Black Friday deals. This could include images and descriptions of the products that will be on sale, along with the discounted prices.<\/p>\r\n<p><span style=\"font-weight: 400;\">Alongside the exclusive preview, offer early access to these customers. Provide a unique code or link that allows them to start shopping the Black Friday deals a day or a few hours before everyone else.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s an example from <a href=\"https:\/\/www.withings.com\/eu\/en\/\" target=\"_blank\" rel=\"noopener\">Withings<\/a>:<\/span><\/p>\r\n<p><b>Subject line:<\/b><span style=\"font-weight: 400;\"> One BIG Black Friday early offer just for you<\/span><br><b><\/b><\/p>\r\n<figure id=\"attachment_49153\" aria-describedby=\"caption-attachment-49153\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-49153\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/exclusive-preview.png\" alt=\"Withings exclusive preview\" width=\"680\" height=\"2595\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/exclusive-preview.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/exclusive-preview-79x300.png 79w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/exclusive-preview-268x1024.png 268w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/exclusive-preview-537x2048.png 537w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-49153\" class=\"wp-caption-text\"><em>Withings exclusive preview<\/em><\/figcaption><\/figure>\r\n<h2><span class=\"ez-toc-section\" id=\"5_Abandoned_Cart_Email_Series\"><\/span><span style=\"color: #339966;\"><b>5. Abandoned Cart Email Series<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">During Black Friday, this can help capture sales from people who were interested but didn&#8217;t complete their order, giving them another chance to buy what they wanted.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: Black Friday is a highly competitive and fast-paced shopping day. Shoppers often browse multiple websites and abandon their carts for various reasons, such as price comparisons or distractions. An <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-abandoned-cart-email\/\">abandoned cart email<\/a> series gives you a chance to recapture them.<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><b>Steps to get started<\/b><\/span><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Send a timely reminder:<\/b><span style=\"font-weight: 400;\"> Send the first <a href=\"https:\/\/www.engagebay.com\/blog\/gentle-reminder-email\/\">reminder email<\/a> within a few hours of cart abandonment. During Black Friday, shoppers are looking for quick decisions, so timely reminders are essential.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Offer a special incentive:<\/b><span style=\"font-weight: 400;\"> In the first email, consider offering an extra incentive, like a Black Friday discount or free shipping. This can motivate customers to return and complete their purchases.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Create a series: <\/b><span style=\"font-weight: 400;\">Plan a series of three to four <a href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\">follow-up emails<\/a>. The second and third emails can gently remind customers of their abandoned carts and the exclusive Black Friday deals. Gradually increase the urgency in these emails.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Showcase customer reviews: <\/b><span style=\"font-weight: 400;\">In one of the emails, you can feature positive customer reviews related to the abandoned product. Social proof can boost confidence in their purchase decision.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of an abandoned cart email from <a href=\"https:\/\/www.pulpandpress.com\/\" target=\"_blank\" rel=\"noopener\">Pulp and Press<\/a>. It displays customer reviews and offers an incentive that is hard to ignore:<\/span><\/p>\r\n<p><b>Subject line<\/b><span style=\"font-weight: 400;\">: Hey, Smiles Davis! Get 30% off if you check out now!<\/span><\/p>\r\n<figure id=\"attachment_49154\" aria-describedby=\"caption-attachment-49154\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-49154\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Abandoned-cart-email.png\" alt=\"Black Friday abandoned cart email\" width=\"680\" height=\"2874\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Abandoned-cart-email.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Abandoned-cart-email-71x300.png 71w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Abandoned-cart-email-242x1024.png 242w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-49154\" class=\"wp-caption-text\"><em>Black Friday abandoned cart email<\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">You can also create an automated email series to nudge customers to complete their purchases. Here\u2019s an example of this automation done in EngageBay:<\/span><b><\/b><\/p>\r\n<figure id=\"attachment_48009\" aria-describedby=\"caption-attachment-48009\" style=\"width: 1355px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-48009\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/abandoned-cart-recovery-workflow.png\" alt=\"abandoned cart recovery marketing automation flowchart\" width=\"1355\" height=\"2053\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/abandoned-cart-recovery-workflow.png 1355w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/abandoned-cart-recovery-workflow-198x300.png 198w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/abandoned-cart-recovery-workflow-676x1024.png 676w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/abandoned-cart-recovery-workflow-768x1164.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/abandoned-cart-recovery-workflow-1014x1536.png 1014w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/abandoned-cart-recovery-workflow-1352x2048.png 1352w\" sizes=\"(max-width: 1355px) 100vw, 1355px\" \/><figcaption id=\"caption-attachment-48009\" class=\"wp-caption-text\"><strong><em>Abandoned cart recovery marketing automation flowchart<\/em><\/strong><\/figcaption><\/figure>\r\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/U4rHgHSuY3M?si=d7dJyp5PNgQAJqW1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>Unleash the Power of Customer Service Emails This Black Friday<\/strong><\/em><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"6_Dedicated_Black_Friday_Landing_Page\"><\/span><span style=\"color: #339966;\"><b>6. Dedicated Black Friday Landing Page<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">A dedicated <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\" target=\"_blank\" rel=\"noopener\">landing page<\/a> showcases your Black Friday offers in one place, making it much easier for customers to find and buy what they want. This helps keep visitors focused on Black Friday deals.&nbsp;<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-76690 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-landingpage-checklist-683x1024.png\" alt=\"Black Friday landing page checklist: clear CTA, product bundles, urgency timer, mobile optimization\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-landingpage-checklist-683x1024.png 683w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-landingpage-checklist-200x300.png 200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-landingpage-checklist-768x1152.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bf-landingpage-checklist.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\r\n<p style=\"text-align: center;\"><em><strong>Checklist: 6 things your Black Friday landing page must have<\/strong><\/em><\/p>\r\n<p><span style=\"font-weight: 400;\">It also reduces the chances of them getting distracted by other website content and leaving without making a purchase. This can lower bounce rates and increase conversions.&nbsp;<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><b>Steps to get started<\/b><\/span><\/h3>\r\n<ul>\r\n<li><b>Clear navigation:<\/b><span style=\"font-weight: 400;\"> Ensure that your landing page has a simple and clear navigation menu. This menu should make it easy for customers to explore different product categories, find deals, and access important information like shipping details.<\/span><\/li>\r\n<li><b>Highlight top deals:<\/b><span style=\"font-weight: 400;\"> Place your most attractive Black Friday deals at the top of the landing page. Use beautiful graphics, clear pricing, and compelling descriptions to entice visitors.<\/span><\/li>\r\n<li><strong>Run tests:<\/strong> It is always better to use <a href=\"https:\/\/www.engagebay.com\/blog\/landing-page-a-b-testing\/\">A\/B testing for landing pages<\/a>&nbsp;to find what works best. Most tools that help you create landing pages also offer this feature, so make the most of it.<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">You can choose from different designs or create your own landing page from scratch and test them for all their elements in EngageBay.&nbsp;<\/span><b><\/b><\/p>\r\n<figure id=\"attachment_49156\" aria-describedby=\"caption-attachment-49156\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-49156\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/landing-page.png\" alt=\"landing pages in EngageBay\" width=\"1366\" height=\"730\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/landing-page.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/landing-page-300x160.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/landing-page-1024x547.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/landing-page-768x410.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><figcaption id=\"caption-attachment-49156\" class=\"wp-caption-text\"><em>Landing pages in EngageBay<\/em><\/figcaption><\/figure>\r\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"e08bf9e7-3357-4e33-87a5-06b4b9736dab\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\r\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\r\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\r\n<div class=\"flex max-w-full flex-col grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e08bf9e7-3357-4e33-87a5-06b4b9736dab\" data-message-model-slug=\"gpt-5\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\r\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\r\n<h3 data-start=\"48\" data-end=\"67\"><span style=\"color: #993300;\">What to A\/B Test<\/span><\/h3>\r\n<ul data-start=\"69\" data-end=\"444\" data-is-last-node=\"\" data-is-only-node=\"\">\r\n<li data-start=\"69\" data-end=\"190\">\r\n<p data-start=\"71\" data-end=\"190\">Headline \/ hero banner text on the <strong data-start=\"106\" data-end=\"135\">Black Friday landing page<\/strong> (e.g. \u201cUp to 50% off\u201d vs \u201cLimited-time Doorbusters\u201d)<\/p>\r\n<\/li>\r\n<li data-start=\"191\" data-end=\"274\">\r\n<p data-start=\"193\" data-end=\"274\">Email subject lines (teaser vs direct offer) in your nurture or campaign emails<\/p>\r\n<\/li>\r\n<li data-start=\"275\" data-end=\"357\">\r\n<p data-start=\"277\" data-end=\"357\">Call-to-action buttons (color, wording, placement) on emails and landing pages<\/p>\r\n<\/li>\r\n<li data-start=\"358\" data-end=\"444\" data-is-last-node=\"\">\r\n<p data-start=\"360\" data-end=\"444\" data-is-last-node=\"\">Timing of abandoned-cart email triggers (1 hr vs 3 hrs vs 6 hrs after abandonment)<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/article>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/\">Read also: 17 Engaging Black Friday Email Templates for Maximum Sales<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"7_Thank_You_Pages\"><\/span><span style=\"color: #339966;\"><b>7. Thank You Pages<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">After a customer completes a purchase and is directed to the thank you page, it&#8217;s an ideal moment to present additional offers.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can recommend products that complement what the customer has just bought. For example, if a customer purchased a camera, the thank you page could promote camera accessories like tripods, lenses, or camera bags. <a href=\"https:\/\/www.engagebay.com\/blog\/upselling-techniques\/\">Upselling<\/a> to existing customers is often more cost-effective, unlike acquiring new customers.&nbsp;<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><b>Steps to get started<\/b><\/span><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Bundle deals:<\/b><span style=\"font-weight: 400;\"> Offer bundle deals or discounts on related products. This can be more enticing for customers as it provides added value.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Limited-time offers: <\/b><span style=\"font-weight: 400;\">Create a sense of urgency by highlighting that these upsell offers are time-sensitive or exclusive to recent buyers. Mention that they are part of a special Black Friday promotion.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>One-click upsells:<\/b><span style=\"font-weight: 400;\"> Make it easy for customers to add the recommended products to their order with a single click. Provide a clear and prominent &#8220;Add to Cart&#8221; button for each upsell item.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Using thank you pages for upselling during Black Friday poses the risk of overwhelming or annoying customers. So, use clear navigation for customers to continue shopping without feeling pressured.<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-saas-deals-2025\/\">Read also: Black Friday SaaS Deals 2025: Top Offers to Grab Before They Expire<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"8_Push_Notifications\"><\/span><span style=\"color: #339966;\"><b>8. Push Notifications<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/marketing\/push-notifications\" target=\"_blank\" rel=\"noopener\">Push notifications<\/a> are short messages sent directly to a user&#8217;s device, like a phone or computer.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And since Black Friday deals often have limited availability, customers might forget about them without reminders. So, push notifications serve as timely reminders, encouraging customers to take action before the deals expire.<\/span> <span style=\"font-weight: 400;\">They often include direct links to the relevant product pages or the checkout, making the buying process smooth and efficient.&nbsp;<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><b>Steps to get started<\/b><\/span><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Craft compelling messages:<\/b><span style=\"font-weight: 400;\"> Create concise and attention-grabbing messages. Clearly state the Black Friday deal, <a href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/\">discount<\/a>, or promotion and use action-oriented language. For example, &#8220;50% Off All Electronics &#8211; Shop Now!&#8221;<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Leverage urgency:<\/b><span style=\"font-weight: 400;\"> Black Friday is time-sensitive, so emphasize urgency in your push notifications. Use phrases like &#8220;Limited Time Offer&#8221; or &#8220;Hurry, Ends Soon!&#8221; to encourage immediate action.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Schedule push notifications strategically:<\/b><span style=\"font-weight: 400;\"> Consider sending them during peak shopping times when customers are likely to be online or when a specific deal is about to go live.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">The good thing is you can create these push notifications in EngageBay. Here\u2019s an example I created:<\/span><\/p>\r\n<figure id=\"attachment_49158\" aria-describedby=\"caption-attachment-49158\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-49158\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/push-notifications.png\" alt=\"Push notifications in EngageBay\" width=\"1366\" height=\"730\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/push-notifications.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/push-notifications-300x160.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/push-notifications-1024x547.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/push-notifications-768x410.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><figcaption id=\"caption-attachment-49158\" class=\"wp-caption-text\"><em>Push notifications in EngageBay<\/em><\/figcaption><\/figure>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/\">Read also: Black Friday Marketing Emails: 9 Unique Examples<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"9_Use_Social_Media\"><\/span><span style=\"color: #339966;\"><b>9. Use Social Media<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Social media provides an immediate and direct way to communicate with your audience. You can instantly share updates, respond to inquiries, and provide real-time information about deals.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Apart from announcing deals, one impactful way you can use <a href=\"https:\/\/www.engagebay.com\/blog\/social-media-engagement-posts\/\">social media<\/a> is by partnering with influencers. You can choose influencers whose followers match your target audience. This ensures that your Black Friday deals are promoted to the people most likely to be interested.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And one thing they are great at is creating engaging content. They can showcase your products in ways that resonate with their audience, making your Black Friday offers more appealing.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">However, managing all your social profiles at the same time can be tedious. That\u2019s why we created the <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/social-suite\"><span style=\"font-weight: 400;\">social suite<\/span><\/a><span style=\"font-weight: 400;\"> in EngageBay. You can manage your Facebook, Instagram, and LinkedIn accounts all in one dashboard.<\/span><\/p>\r\n<figure id=\"attachment_49159\" aria-describedby=\"caption-attachment-49159\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-49159\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/social-media.png\" alt=\"social media management in EngageBay\" width=\"1366\" height=\"730\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/social-media.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/social-media-300x160.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/social-media-1024x547.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/social-media-768x410.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><figcaption id=\"caption-attachment-49159\" class=\"wp-caption-text\"><em>Social media management in EngageBay<\/em><\/figcaption><\/figure>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/november-marketing-ideas\/\">Read also: November Marketing Ideas: Grow Your Business This Fall<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><b>Conclusion<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Remember, it&#8217;s not just about deals but the value, convenience, and engagement you bring to your customers during this shopping season. The Black Friday marketing strategies we\u2019ve looked at will help you get noticed as you face competition from other businesses seeking your customers\u2019 attention.&nbsp;<\/span><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1759219156247\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">FAQs: Black Friday Marketing Strategies<\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759219169662\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>1. What is a lead nurturing campaign in Black Friday marketing?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">It\u2019s a series of emails and content to warm prospects ahead of Black Friday, keeping your brand top of mind until they are ready to buy.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759219191596\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>2. Why use winback automations around Black Friday?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">To re-engage lapsed\/inactive customers by offering special incentives, making them more likely to return and buy during the sale period.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759219216332\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>3. How can abandoned cart emails help on Black Friday?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">They remind customers who left items in cart, nudging them to complete the purchase\u2014with urgency or extra offers.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759219238108\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>4. What is the purpose of a dedicated Black Friday landing page?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">A focused page consolidates all deals for clarity, reduces distractions, and improves conversion during the sales season.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>All businesses are racing to offer the best deals and discounts. But here&#8217;s the thing: just having a great discount [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":76675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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