{"id":49525,"date":"2023-11-08T13:48:50","date_gmt":"2023-11-08T13:48:50","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=49525"},"modified":"2025-03-26T13:42:40","modified_gmt":"2025-03-26T13:42:40","slug":"apartment-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/","title":{"rendered":"23 Apartment Marketing Ideas for Today&#8217;s Real Estate Market"},"content":{"rendered":"<p>The United States has <a href=\"https:\/\/www.multifamilydive.com\/news\/to-meet-demand-us-needs-43m-more-apartments-by-2035\/628358\/\">21.3 million apartments alone<\/a> and must add another 4.3 million by 2025 to meet population demands. To say people have enough apartment choices is an understatement. They can look around within a five-to-10-mile radius and find dozens of options.<\/p>\n<p>This necessitates apartment marketing to differentiate yourself from your competitors. How do you get your campaign underway? What ideas and tactics stand out in today\u2019s market?<\/p>\n<p>In this blog post, we answer many such questions with the top apartment marketing ideas to thrive in today&#8217;s dynamic <a href=\"https:\/\/www.engagebay.com\/blog\/unique-real-estate-marketing-ideas\/\">real estate market<\/a>. You\u2019ll find viable solutions for your apartment business, whether you have a shoestring budget or something more substantial.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#1_Make_Your_Own_Logo\" >1. Make Your Own Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#2_Use_Local_SEO\" >2. Use Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#3_Build_a_Custom_Website\" >3. Build a Custom Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#4_Hold_a_Social_Media_Contest\" >4. Hold a Social Media Contest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#5_Claim_and_Complete_Your_Google_Business_Profile\" >5. Claim and Complete Your Google Business Profile<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#6_Upload_Property_Photos_to_Social_Media\" >6. Upload Property Photos to Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#7_Accumulate_Reviews\" >7. Accumulate Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#8_Get_on_Local_Listings\" >8. Get on Local Listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#9_Do_a_Website_Audit\" >9. Do a Website Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#10_Go_Live_on_Social_Media\" >10. Go Live on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#11_Advertise_PPC\" >11. Advertise (PPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#12_Reply_to_Reviews\" >12. Reply to Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#13_Shoot_Great_Videos\" >13. Shoot Great Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#14_Start_a_Resident_Referral_Program\" >14. Start a Resident Referral Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#15_Host_Resident_Events\" >15. Host Resident Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#16_Start_a_Blog\" >16. Start a Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#17_Target_Local_Keywords\" >17. Target Local Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#18_Introduce_Virtual_Tours\" >18. Introduce Virtual Tours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#19_Use_Video_Testimonials\" >19. Use Video Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#20_Guest_Post\" >20. Guest Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#21_Offer_a_Renewal_and_Move-in_Incentive_Program\" >21. Offer a Renewal and Move-in Incentive Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#22_Start_Your_Email_Newsletter\" >22. Start Your Email Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#23_Sponsor_Events_in_Your_Neighborhood\" >23. Sponsor Events in Your Neighborhood<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/apartment-marketing-ideas\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Make_Your_Own_Logo\"><\/span><span style=\"color: #339966;\"><strong>1. Make Your Own Logo<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Does your apartment have a logo? If not, why not?<\/p>\n<p>Logos are an advantageous choice for your apartment complex in many ways. For starters, they make your brand memorable.<\/p>\n<p>When you consider the average person will tour at least three apartments before selecting one (and that\u2019s not counting the dozens more they will scope out online), you need whatever advantage you can get to keep yours top of mind.<\/p>\n<p>Another benefit of an apartment logo is capturing attention. That\u2019s another must when you have such steep competition in the property management market.<\/p>\n<p>You also build a brand when you use a logo, especially if your logo recurs across your social media (like in your profile pictures), in your emails, and on your website.<\/p>\n<p>Choose your logo carefully, as it\u2019s one of the most important extensions of your brand. Rather than design it yourself, you might consult professional services to get a logo you\u2019re proud of.<\/p>\n<p>Select colors that gel with your brand and choose design elements like typefaces and graphics that are timeless so your logo doesn\u2019t look outdated in a matter of years.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Use_Local_SEO\"><\/span><strong><span style=\"color: #339966;\">2. Use Local SEO<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search engine optimization is a must for your apartment. Rather than focusing on large-scale SEO, use <a href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/\">local marketing strategies<\/a>. Your hotel is a local business, after all, and it doesn\u2019t make sense to promote your site to prospective residents on the other side of the country.<\/p>\n<p>So, what kinds of local SEO strategies can you utilize? Research local keywords. You\u2019re likelier to use terms like your city or town name, your state name, and \u201cnear me\u201d or \u201cnear you,\u201d such as \u201capartments near me in Chicago.\u201d<\/p>\n<p>Incorporate these keywords, sprinkling them in your website copy, headers, titles, and content.<\/p>\n<p>Other apartment marketing ideas we\u2019ll discuss in this article \u2013 such as content marketing, claiming your <a href=\"https:\/\/maps.app.goo.gl\/i2nMBiSXGdLitq2VA\">Google Business profile<\/a>, customizing your website, and getting on directories \u2013 will help your apartment\u2019s local SEO.<\/p>\n<p>Keep in mind that it can take upwards of six months for SEO strategies to pay off, so keep at it.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your marketing efforts with our free, <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Build_a_Custom_Website\"><\/span><strong><span style=\"color: #339966;\">3. Build a Custom Website<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last thing you want when a visitor lands on your site is to ask, \u201cwait, this site looks just like the last one I looked at.\u201d<\/p>\n<p>However, that\u2019s the risk you run when you take a cookie-cutter approach to web design. Using <a href=\"https:\/\/www.engagebay.com\/cold-email-templates\">free templates<\/a> might be fine initially, but you must later stop using those templates, as you can bet that thousands of other apartment websites have the same variation of the template as you.<\/p>\n<p>Consumers are savvier than ever. They know when they\u2019ve seen the same generic design, and it will degrade your credibility and trustworthiness in their eyes.<\/p>\n<p>Is it worth it? No! You\u2019re missing out on business by making a poor first impression. A custom website has no cookie-cutter elements. It stands on its own two feet as a unique web presence. Visitors will remember that.<\/p>\n<p>While custom sites are cool, please don\u2019t sacrifice basic web design requirements for a well-functioning website, such as fast loading speeds, a clear sitemap, and navigability. Your SEO will suffer, and the user experience lessens too, reducing the organic traffic your site attracts.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-for-construction-business\/\">Read also: CRM For Construction: 8 Top Tools And What They Do Best<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Hold_a_Social_Media_Contest\"><\/span><strong><span style=\"color: #339966;\">4. Hold a Social Media Contest<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s a fact of life that people love freebies. What better way to increase your audience base than by hosting a contest? No wonder this is one of the best apartment marketing ideas.<\/p>\n<p>Social media is a great platform for giveaways, especially Facebook and <a href=\"https:\/\/www.engagebay.com\/blog\/instagram-features-for-marketing\/\">Instagram<\/a>. Keep the contest rules simple, requiring users to follow your account and respond to your contest announcement post. You might also require entry based on participation, such as a contest featuring the best homemade pet costume or crayon sculpture.<\/p>\n<p>If not through social media, you can hold the contest on your website, using email as the vehicle for entries. Making your contest easy to enter is one way to guarantee good participation. You should also give away a valuable prize. It doesn\u2019t have to be related to your apartment, as that\u2019s a bit tough unless you\u2019re okay with a prize like free rent for a year.<\/p>\n<p>Gift cards and cash prizes are always good, as are cars, but don\u2019t spend outside your means.<\/p>\n<p>Contests are excellent because they drive up brand awareness and engagement. You will have more social media followers and email subscribers by the time the contest concludes, and you should increase organic traffic.<\/p>\n<p>Be ready to capitalize on the increase in web visitors by using <a href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\">opt-in forms<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Claim_and_Complete_Your_Google_Business_Profile\"><\/span><span style=\"color: #339966;\"><strong>5. Claim and Complete Your Google Business Profile<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>More than likely, your apartment already has a Google Business profile. However, with <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">fewer than 45 percent of profiles claimed<\/a>, there are a lot of random Google Business profiles floating around out there in cyberspace.<\/p>\n<p>Failing to claim your Google Business profile means inaccurate information about your apartment could spread like wildfire. If your listing has the incorrect address, website, or business hours, that will affect how people interact with your apartment. You\u2019ll have fewer tours and residents.<\/p>\n<p>Claim your profile, replace inaccurate information, and ensure you complete all the form fields. This way, when your apartment begins appearing in directories, you can ensure the information is accurate. This is one of the most underrated apartment marketing ideas because few people take it seriously, and yet it is proven to work.<\/p>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/industry\/real-estate\"><span style=\"font-weight: 400;\">real estate email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span><\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"6_Upload_Property_Photos_to_Social_Media\"><\/span><span style=\"color: #339966;\"><strong>6. Upload Property Photos to Social Media<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_50040\" aria-describedby=\"caption-attachment-50040\" style=\"width: 419px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/apartment-interior.jpg\"><img decoding=\"async\" class=\" wp-image-50040\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/apartment-interior.jpg\" alt=\"apartment interior\" width=\"419\" height=\"419\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/apartment-interior.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/apartment-interior-300x300.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/apartment-interior-150x150.jpg 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/apartment-interior-768x768.jpg 768w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/a><figcaption id=\"caption-attachment-50040\" class=\"wp-caption-text\"><em>Image created by DALL\u00b7E 3<\/em><\/figcaption><\/figure>\n<p>Your apartment is a beautiful, fulfilling place to live, especially if you specialize in luxury apartments. However, that fact shouldn\u2019t only be limited to those who tour the premises.<\/p>\n<p>Take photos of your test apartment or a newly remodeled, empty unit, then post the photos on social media and your website. This clues in your audience on what they\u2019re missing out on by not living in your apartment complex.<\/p>\n<p>You should see an increase in apartment tours and inquiries, so if you have any vacant units, they shouldn\u2019t last long.<\/p>\n<p>However, quality photos are key. Here are some pointers to up your photography game:<\/p>\n<ul>\n<li>Take photos in bright but natural lighting. Ideally, sunlight is best.<\/li>\n<li>Use a tripod to capture the room from a person\u2019s average height.<\/li>\n<li>Capture the apartment from various perspectives and angles to give your shots more personality.<\/li>\n<li>Edit the photos lightly. If they\u2019re overprocessed, people will wonder what you\u2019re hiding.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/\">Read also: Construction Marketing Ideas &amp; Examples<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Accumulate_Reviews\"><\/span><strong><span style=\"color: #339966;\">7. Accumulate Reviews<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 440px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/media1.giphy.com\/media\/Qtp1Ps7V6mRZwja223\/giphy.gif?cid=ecf05e476hwdiwwetcml26y3i8co8w5a2w0ddq06weacznfq&amp;ep=v1_gifs_search&amp;rid=giphy.gif&amp;ct=g\" alt=\"\" width=\"440\" height=\"245\"><figcaption class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/giphy.com\/gifs\/snl-saturday-night-live-season-45-Qtp1Ps7V6mRZwja223\">Giphy<\/a><\/em><\/figcaption><\/figure>\n<p>It doesn\u2019t matter whether we\u2019re discussing a new car or a living space like an apartment: people rely on reviews in their decision-making.<\/p>\n<p>All the marketing in the world fails if you have bad reviews. When someone reads a review, they know they\u2019re getting an honest perspective from someone like them, which is something they won\u2019t see in your sales and marketing collateral.<\/p>\n<p>If your apartment lacks reviews, contact your audience and ask for more. Start with your longest-term residents, then move on to those who are newer to the building. Incentivize them to leave a review.<\/p>\n<p>For example, submitting a review enters their name into a giveaway for a $5,000 cash prize. That will inspire people to review your apartment real fast.<\/p>\n<p>You will not always get <a href=\"https:\/\/www.engagebay.com\/blog\/five-star-reviews\/\">positive reviews<\/a>, and that\u2019s okay. Deleting or hiding the not-so-glowing reviews will hurt your business reputation more than a couple of negative comments ever will.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Get_on_Local_Listings\"><\/span><strong><span style=\"color: #339966;\">8. Get on Local Listings<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s go back to local SEO and the importance of local listings. That\u2019s why you want to claim your Google Business profile, as your apartment will inevitably appear on generated local listings. Incorrect information will hurt your engagement and information requests.<\/p>\n<p>Increasing the local listings you\u2019re on will increase your apartment visibility. This is one of the best low-cost apartment marketing ideas.<\/p>\n<p>Appearing on listings indicates to Google and other search engines that your site is authoritative and worth pushing up in search engine results pages or SERPs.<\/p>\n<p>If you\u2019re not on a listing and want to be, submit your information for contention. Double-check that you spell and type all your information correctly, including your website URL, phone number, and business address.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Do_a_Website_Audit\"><\/span><strong><span style=\"color: #339966;\">9. Do a Website Audit<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As SEO algorithms continue advancing, you can\u2019t rest on your laurels once your spot in the SERP increases. You must continue working to hold that spot by maintaining good website hygiene.<\/p>\n<p>Commit to regular website audits at least twice per year. A website audit reveals any glaring holes in your local SEO strategy. For example, you might use &#8216;hreflang&#8217; tags incorrectly, have page source code conflicts, or choose the wrong country and language codes.<\/p>\n<p>These issues and others prevent a search engine crawler from properly doing its job. The crawler reviews the content of your web pages and determines your rank based on that.<\/p>\n<p>A website audit also ensures your site supports the user experience.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-tools-for-architecture-firms\/\">Read also: 11 Best CRM Tools for Architecture Firms<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Go_Live_on_Social_Media\"><\/span><strong><span style=\"color: #339966;\">10. Go Live on Social Media<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How often does your apartment go live on social media? You might wonder what you have to share compared to the influencers and celebrities who attract thousands of views when they go live.<\/p>\n<p>The answer? Plenty! You can use this time for an exclusive Q&amp;A with residents or prospective residents, advertise your available listings, mention new unit openings, or discuss the recently renovated second-floor buildings.<\/p>\n<p>You don\u2019t have to go live frequently, only when you have something to talk about. This will prevent the awkward situation where you\u2019re live on camera but are unsure what to say.<\/p>\n<p>Keep your live videos short and sweet, answering as many questions as you have time for and promising to get to more next time. Aim for around 10 minutes of airtime or less.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Advertise_PPC\"><\/span><span style=\"color: #339966;\"><strong>11. Advertise (PPC)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This next apartment marketing idea is a biggie. You must advertise. While many of the measures on this list are free or low-cost, you must funnel some of the money you\u2019re making through your marketing into ad campaigns to <a href=\"https:\/\/www.engagebay.com\/blog\/real-estate-lead-generation-tips\/\">generate leads<\/a> and conversions further.<\/p>\n<p>Pay-per-click ad campaigns are popular because they\u2019re inexpensive. Here\u2019s how a PPC ad model works: you select an ad, such as a display advertisement, that gets posted online. When an internet user sees the ad and clicks it, you pay the ad publisher.<\/p>\n<p>That\u2019s why it\u2019s called a pay-per-click ad; whenever someone clicks, that\u2019s money out of your pocket. However, most PPC ad models don\u2019t charge much and yet pay back major dividends. <a href=\"https:\/\/valveandmeter.com\/blog\/ppc\/pay-per-click-statistics\/\">Spending $1 on PPC ads can generate at least $2 in revenue<\/a>.<\/p>\n<p>Another form of advertising to consider is social media advertising. Every major social media platform has its own paid ad campaign, including Facebook, Twitter, Instagram, and LinkedIn. The pricing structure varies, but most social media platforms let you build an ad from scratch, selecting from many types and styles.<\/p>\n<p>You can design the ad to your liking, target it to <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">specific audience segments<\/a>, and track its performance within the ad manager.<\/p>\n<p>B2C businesses usually put five to 10 percent of their revenue toward marketing and advertising, but you can start lower as a small apartment complex, such as two to five percent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Reply_to_Reviews\"><\/span><strong><span style=\"color: #339966;\">12. Reply to Reviews<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you receive reviews, prioritize responding to them. You don\u2019t need to heap on the praise for every positive comment. You should focus your commenting time and effort on negative reviews.<\/p>\n<p>Although you\u2019ll want to pretend these reviews don\u2019t exist, read them and understand the tenant\u2019s perspective when they left it.<\/p>\n<p>Perhaps they\u2019re unhappy with the apartment prices or an uncommunicative landlord. Maybe they had frequent plumbing issues that never got fixed, or their air conditioner didn\u2019t run well.<\/p>\n<p>Some of these issues are addressable, and others not. Focus on those you can fix and respond to the tenant, being proactive and assistive.<\/p>\n<p>The tenant (or former tenant) might respond, or they might not. If they do, offer to email them or give them a private line to call so you two can address the issue privately. There\u2019s no need for the entire resolution process to play out through a series of comments on a review.<\/p>\n<p>When new prospective tenants see that you don\u2019t let negative reviews languish, it makes a positive impression on them. Your apartment seems forward-thinking and ready to help tenants at every turn.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">Read also: 18 Marketing Strategies &amp; 10 Examples From Top Brands<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Shoot_Great_Videos\"><\/span><strong><span style=\"color: #339966;\">13. Shoot Great Videos<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thus far, we\u2019ve discussed the value of images in attracting attention to your apartment. However, you can\u2019t forget video, as it\u2019s one of the most powerful forms of content media you\u2019ve got.<\/p>\n<p>Over <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2023\/03\/24\/video-marketing-trends-that-you-cannot-ignore-in-2023\/\">90 percent of marketers rely on video in 2023<\/a>. Surely, that includes your competitors, so not using video puts you at a disadvantage.<\/p>\n<p>You can take professional-looking videos of your properties using a smartphone or tablet. If you have better equipment, such as a camera or a drone, your videos will stand out even more.<\/p>\n<p>Feel free to edit your footage, polishing it before posting it on social media. You might utilize some effects but do so sparingly. You don\u2019t want your videos to look gaudy or comical.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Start_a_Resident_Referral_Program\"><\/span><strong><span style=\"color: #339966;\">14. Start a Resident Referral Program<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ll recall that consumers trust their fellow consumers, so a resident referral program is an excellent marketing tactic to drive attention to your apartment complex.<\/p>\n<p>Under your <a href=\"https:\/\/www.engagebay.com\/blog\/saas-affiliate-programs\/\">referral program<\/a>, residents can recommend the apartment to others and receive a reward for doing so.<\/p>\n<p>The rewards you\u2019ve used thus far, such as gift cards, cash, or even a month\u2019s free rent, suffice. A referral program should have increasingly better rewards to inspire your tenants to continue recommending your building.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Host_Resident_Events\"><\/span><strong><span style=\"color: #339966;\">15. Host Resident Events<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Making people feel like VIPs is always a good way to foster loyalty. Host resident events a few months before launching a referral program, and the number of interested parties for the latter should shoot up.<\/p>\n<p>Resident events should occur on your premises or in nearby event halls or venues. You may treat your most prized residents to an upscale meal, a movie screening, a theater event, a small concert, a barbeque, or a party thrown in their honor.<\/p>\n<p>Your residents will remember how special you treat them, affecting their decision to renew their leases and review your apartment positively.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/creative-marketing-ideas\/\">Read also: 16 Creative Marketing Ideas for Small Businesses<\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"16_Start_a_Blog\"><\/span><strong><span style=\"color: #339966;\">16. Start a Blog<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your apartment doesn\u2019t have a blog, what are you waiting for? With <a href=\"https:\/\/optinmonster.com\/blogging-statistics\/\">600 million global blogs in 2023<\/a>, there is no better time to start one than today. You will be on a level playing field with your apartment competitors with blogs. You\u2019ll also usurp those that don\u2019t.<\/p>\n<p>Blogging is a form of <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/\">content marketing<\/a>. It\u2019s a wonderful opportunity to insert the keywords you found through your research into your content and increase your authority and trustworthiness.<\/p>\n<p>You should always share relevant, well-researched content. You can learn more about search intent through audience and keyword research phases.<\/p>\n<p>You will have many audience search intents as an apartment owner. Some will be looking for their first place. Others will wonder if they should renew a lease. Your content should be addressed to these various audiences.<\/p>\n<p>You must decide how frequently to post content on your blog. In 2023, aiming for two to five posts per week is a good benchmark. You can work your way up to this accolade rather than try to post too frequently all at once.<\/p>\n<p>Create an editorial calendar to always know what you\u2019ll post. Keep your content evergreen, and never make claims without backing them up with data.<\/p>\n<p>Share your blog content on social media and insert it in your email newsletter. Your content can also be used as <a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/\">lead magnets<\/a>, so blog posts have a long life.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your blog&#8217;s outreach with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/blog\"><i><span style=\"font-weight: 400;\">blog email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"17_Target_Local_Keywords\"><\/span><strong><span style=\"color: #339966;\">17. Target Local Keywords<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Targeting local keywords is another pillar of local SEO. We wrote about the value of keyword relevance in the paragraphs above, but let\u2019s expound on it further now.<\/p>\n<p>You must target the keywords your audience searches for, or your content won\u2019t do well. Using keyword research tools and marketing software can help you identify the terms your audience searches for.<\/p>\n<p>Base your content around those keywords, but avoid stuffing them in.&nbsp;Targeting local keywords will produce ultra-specific content suited to your local audience of prospective tenants.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"18_Introduce_Virtual_Tours\"><\/span><strong><span style=\"color: #339966;\">18. Introduce Virtual Tours<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although you\u2019re promoting your apartment to a local audience, out-of-towners and even those at state might consider moving there. Perhaps they need a change of pace or are starting a job that requires them to live elsewhere.<\/p>\n<p>Virtual tours come in handy for just this situation. Rather than take the time and effort to visit your apartment complex, prospective tenants can go on a virtual tour. This should be more than a video but include 3D elements and interactivity.<\/p>\n<p>Another benefit of virtual tours is locals nearby can decide if your apartment is worth visiting in person. A positive virtual tour will surely lead to follow-up requests to see the unit.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/insurance-marketing-ideas\/\">Read also: 25 Genius Insurance Marketing Ideas You Haven&#8217;t Tried Yet<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"19_Use_Video_Testimonials\"><\/span><strong><span style=\"color: #339966;\">19. Use Video Testimonials<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/testimonial-advertising\/\">Testimonials<\/a> are among the greatest forms of social proof, as they\u2019re more in-depth than your average review. Video testimonials take it a step further.<\/p>\n<p>Rather than read about the benefits of living in your apartment, prospective tenants can see it on the reviewer\u2019s faces.<\/p>\n<p>Their enthusiasm for living in your complex will come through loud and clear, inspiring others to book a tour or contact your apartment for more information. Video testimonials also showcase the apartment in a way that your virtual tours don\u2019t.<\/p>\n<p>The same measures you used to garner reviews can work for acquiring video testimonials.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"20_Guest_Post\"><\/span><strong><span style=\"color: #339966;\">20. Guest Post<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A guest posting arrangement is excellent from a local SEO perspective, as it\u2019s one of the best ways to build strong backlinks. You can also increase your brand visibility and attract new clientele to your apartment.<\/p>\n<p>How do you find another website for guest posting? Research reputable brands in your industry or related industries and contact them, asking if they\u2019re interested. You will accept a guest post from the other party, further building your credibility.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"21_Offer_a_Renewal_and_Move-in_Incentive_Program\"><\/span><strong><span style=\"color: #339966;\">21. Offer a Renewal and Move-in Incentive Program<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is your rate of turnover higher than you\u2019d like it to be? Motivate your tenants and inspire more move-ins by starting an incentive program. An incentive to move in can include a month free or three months of reduced rent.<\/p>\n<p>These incentives could give new tenants on the fence the push they need to move in. You could also keep tenants who were thinking of leaving a reason to stay.<\/p>\n<p>In addition to offering incentives, you can consider providing additional <a href=\"https:\/\/realestatenj.com\/propertymanagement\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">property management services<\/a> to your tenants. This could include arranging for housekeeping or handyman services within the apartment as part of their rent package.<\/p>\n<p>Not only will this make life easier for your tenants, but it also markets your apartments as a convenient living choice. Giving prospective residents another reason to choose your apartments over others.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/recruitment-marketing-ideas\/\">Read also: Best Recruitment Marketing Ideas: Attract and Retain Top Talent<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"22_Start_Your_Email_Newsletter\"><\/span><strong><span style=\"color: #339966;\">22. Start Your Email Newsletter<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">email newsletter<\/a> is a stellar opportunity to connect with your tenants and fill them in on what\u2019s happening in your apartment and your community.<\/p>\n<p>You can share neighborhood guides, interviews with important staff members, updates and news about community events, and deals in your local neighborhood.<\/p>\n<p>You may team up with a restaurant or retailer and offer an exclusive discount code in your newsletter to your email subscribers. They can enjoy discounted services while you get a higher open and click-through rate and <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">more email subscribers<\/a>.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Boost your marketing campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to enhance engagement and conversions.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"23_Sponsor_Events_in_Your_Neighborhood\"><\/span><strong><span style=\"color: #339966;\">23. Sponsor Events in Your Neighborhood<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t just connect with your audience online. Get out there and be involved in your community, sponsoring local events like baseball games, arts and crafts festivals, small concerts, and food truck fests.<\/p>\n<p>It\u2019s about more than seeing your name around town, although that will help to spread awareness. This positive association with other brands builds up your apartment in a better light than if your neighborhood community members discovered you through an ad.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/gym-marketing\/\">Read also: 15 Gym Marketing Ideas to Pump Up Your Client Base<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><span style=\"color: #339966;\"><strong>Bottom Line<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apartment marketing is a multifaceted approach. Even small apartments managed by one landlord can take their promotions to the next level with low-cost or no-cost marketing ideas and strategies.<\/p>\n<p>This list of to-the-point tactics will help you reach new heights.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The United States has 21.3 million apartments alone and must add another 4.3 million by 2025 to meet population demands. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":50047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[8897,8896,8898,5211],"class_list":["post-49525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apartment-marketing","tag-apartment-marketing-ideas","tag-property-marketing","tag-real-estate-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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