{"id":49989,"date":"2023-11-16T14:01:54","date_gmt":"2023-11-16T14:01:54","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=49989"},"modified":"2026-01-29T14:43:32","modified_gmt":"2026-01-29T14:43:32","slug":"examples-of-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/examples-of-marketing-automation\/","title":{"rendered":"11 Examples of Marketing Automation to Implement Today"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By 2026, the global marketing automation market will reach <\/span><a href=\"https:\/\/www.etmoney.com\/learn\/mutual-funds\/compound-annual-growth-rate\/#:~:text=1.,the%20growth%20builds%20upon%20itself.\"><span style=\"font-weight: 400;\">$9.36 billion<\/span><\/a><span style=\"font-weight: 400;\"> at a compound annual growth rate (CAGR) of 12.5%. <\/span><span style=\"font-weight: 400;\">Several businesses already use marketing automation software, <\/span><a href=\"https:\/\/www.engagebay.com\/case-studies\/affordability-case-study\"><span style=\"font-weight: 400;\">reducing marketing costs by as much as 80% <\/span><\/a><span style=\"font-weight: 400;\">while maximizing revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you&#8217;re new to marketing automation or want to explore more examples of marketing automation to implement, you\u2019ve come to the right place. <\/span><span style=\"font-weight: 400;\">It\u2019s important to note that marketing automation goes beyond just email marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, most marketers tend to focus on <a href=\"https:\/\/www.engagebay.com\/blog\/email-automation\/\">email automation<\/a> alone.&nbsp;<\/span><span style=\"font-weight: 400;\">To enable you to get the most out of your marketing efforts, I have shared 11 examples of marketing automation that go beyond emails.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/examples-of-marketing-automation\/#Marketing_Automation_in_a_Nutshell\" >Marketing Automation in a Nutshell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/examples-of-marketing-automation\/#11_Examples_of_Marketing_Automation_To_Implement_Today\" >11 Examples of Marketing Automation To Implement Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/examples-of-marketing-automation\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Automation_in_a_Nutshell\"><\/span><span style=\"color: #339966;\"><strong>Marketing Automation in a Nutshell<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a marketer, your primary focus is implementing marketing strategies that help you gather new leads and nurture them through the customer journey. Ultimately ensuring they become repeat buyers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A significant part of this process is intuitive and requires developing new ideas. However, the rest mainly reinforces existing plans. This is where <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a> comes in. It helps you keep the ball rolling while focusing on more critical aspects of your business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation software streamlines and automates repetitive marketing tasks like sending drip campaigns, lead scoring, or social media management.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\"><span style=\"font-weight: 400;\">91%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers have reported that having an automation strategy helps them achieve their business objectives. Additionally, 77% of people who use marketing automation see an increase in lead conversion.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Examples_of_Marketing_Automation_To_Implement_Today\"><\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Benefits-of-Marketing-Automation.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49991\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Benefits-of-Marketing-Automation.jpg\" alt=\"Benefits of marketing automation\" width=\"521\" height=\"318\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Benefits-of-Marketing-Automation.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Benefits-of-Marketing-Automation-300x183.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Benefits-of-Marketing-Automation-768x469.jpg 768w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/a><span style=\"color: #339966;\"><strong>11 Examples of Marketing Automation To Implement Today<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several automation ideas to implement in your marketing strategy to improve customer experience and engagement and increase your marketing automation ROI. Here are some examples of marketing automation that can help grow your business.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>1. Customer onboarding<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The process of <a href=\"https:\/\/www.engagebay.com\/blog\/customer-onboarding\/\">onboarding new customers <\/a>or leads, especially when they come from different channels, can be time-consuming. This is where automation becomes instrumental, allowing you to seamlessly onboard each lead.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Onboarding emails help reduce client churn rates because when clients are guided or shown how to make the most of what they have purchased, they are less likely to cancel or abscond.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few examples of<a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-implementation-guide\/\"> implementing marketing automation<\/a> in your client onboarding process.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set up automated onboarding drip campaigns that deliver tips and educational content over a specific period.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make your client onboarding more engaging and rewarding through <a href=\"https:\/\/www.engagebay.com\/blog\/gamification-examples\/\">gamification<\/a>. That way, you track clients&#8217; milestones and reward them accordingly<\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Send automated <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\"><span style=\"font-weight: 400;\">welcome emails<\/span><\/a><span style=\"font-weight: 400;\"> to new clients when they sign up or purchase a product.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s an excellent example from AirBnB. In this email, AirBnB welcomes their new members. Then, they show users the steps to set up their account before they start exploring home options.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/welcome-to-airbnb.png\"><img decoding=\"async\" class=\"aligncenter wp-image-4314 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/welcome-to-airbnb.png\" alt=\"welcome to airbnb\" width=\"544\" height=\"973\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/welcome-to-airbnb.png 544w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/welcome-to-airbnb-168x300.png 168w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The \u2018tell us about yourself\u2019 CTA is an excellent way to get to know their new customers better. This way, they can be added to the right email workflow for more personalized communications.<\/span> Then, based on their subsequent actions, they will be branched to different <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-examples\/\">email sequences<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Rather than do this the brick-and-mortar way, spending a lot of valuable time and possibly making errors, AirBnB leverages marketing automation to streamline its onboarding process.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are a B2B, B2C, or SaaS marketer, automating your onboarding process makes your business more engaging and rewarding.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement and conversions.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>2. Reduce customer wait times with chatbots<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another marketing automation example you need to implement is chatbots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business has a large client base, human interaction with each customer may be impossible and inefficient. So, most companies implement chatbots for effective customer communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/benefits-chatbots\/\">Chatbots effectively reduce wait times<\/a>, scale customer support efforts, and automate tasks like appointment scheduling, product recommendations, and processing payments.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond reducing wait times, chatbots are great with lead generation, as <\/span><a href=\"https:\/\/bloggingwizard.com\/chatbot-statistics\/#:~:text=On%20average%2C%20chatbots%20chats%20have,rate%20for%20live%20chat%20conversations.\"><span style=\"font-weight: 400;\">55%<\/span><\/a><span style=\"font-weight: 400;\"> of businesses report using chatbots to generate high-quality leads.&nbsp;<\/span><span style=\"font-weight: 400;\">Additionally, businesses integrate chatbots with their social media platforms to facilitate sales directly without leaving the platform to increase sales and marketing automation ROI.<\/span><\/p>\n<p>It doesn&#8217;t end there. The data garnered from the interaction with individual clients gives the marketing team more insight into clients&#8217; needs, which helps build more comprehensive <a href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/\">customer profiles<\/a> and optimize marketing efforts.<\/p>\n<p><span style=\"font-weight: 400;\">Sephora is one of the many businesses using this marketing automation example.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Sephora-ChatBot.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-50150 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Sephora-ChatBot.jpg\" alt=\"Marketing automation example from Sephora\" width=\"624\" height=\"538\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Sephora-ChatBot.jpg 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Sephora-ChatBot-300x259.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Sephora-ChatBot-1024x882.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Sephora-ChatBot-768x662.jpg 768w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><span style=\"font-weight: 400;\">From the image above, Sephora, an eCommerce brand, <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-ai-chatbots\/\">uses chatbots<\/a> to interact with customers, better understand their needs, and recommend products for individual clients.&nbsp;<\/span><\/p>\n<p>This increases their chances of conversion and enables their marketing and sales teams to be more efficient.<\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize recruitment and <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/marketing\"><span style=\"font-weight: 400;\">marketing email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><b>3. Lead management for increased sales conversion<\/b><\/span><\/h3>\n<figure id=\"attachment_49151\" aria-describedby=\"caption-attachment-49151\" style=\"width: 834px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing.png\"><img decoding=\"async\" class=\"wp-image-49151 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing.png\" alt=\"Black Friday lead nurturing automation in EngageBay\" width=\"834\" height=\"446\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing-300x160.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing-1024x547.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Lead-nurturing-768x410.png 768w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/a><figcaption id=\"caption-attachment-49151\" class=\"wp-caption-text\"><em>Example of lead nurturing automation in EngageBay<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Whether a business-to-business (B2B) or business-to-consumer (B2C), generating and managing leads is crucial to your business&#8217;s success.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generating leads is one thing; managing leads is another ball game entirely, and according to a report, <\/span><a href=\"https:\/\/www.webfx.com\/lead-generation\/statistics\/\"><span style=\"font-weight: 400;\">56%<\/span><\/a><span style=\"font-weight: 400;\"> of leads aren\u2019t ready to buy yet, so nurturing them over time is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lead management is what binds lead generation with sales opportunities by nurturing them from the point of initial contact to conversion. It involves gathering lead information, categorizing them based on similarities, and guiding them through the sales funnel.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective lead management doesn&#8217;t work in a silo. Marketing automation and <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM tools<\/a> significantly streamline the process and increase the chances of lead conversion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM software allows you to capture and <a href=\"https:\/\/www.engagebay.com\/blog\/customer-data-guide\/\">analyze customer data<\/a>, giving you a holistic view of lead interactions across multiple teams. You can also score leads, get to know your most qualified leads, and send personalized messaging with marketing automation.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes your lead management process more efficient, organized, and streamlined.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your marketing strategy with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-implementation-guide\/\">Read also: How To Win At Marketing Automation Implementation<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. Client segmentation for personalized communication<\/strong><\/span><\/h3>\n<figure id=\"attachment_48962\" aria-describedby=\"caption-attachment-48962\" style=\"width: 841px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-5.png\"><img decoding=\"async\" class=\" wp-image-48962\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-5.png\" alt=\"marketing automation in EngageBay\" width=\"841\" height=\"732\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-5.png 916w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-5-300x261.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-5-768x668.png 768w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/a><figcaption id=\"caption-attachment-48962\" class=\"wp-caption-text\"><em>Example of marketing automation in EngageBay<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The idea of manually segmenting new leads or even existing customers based on their preferences, interactions, purchase history, or demographics is exhausting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proper customer segmentation is a prerequisite for the success of any marketing campaign. A <a href=\"https:\/\/www.engagebay.com\/\">marketing automation tool with a built-in CRM suite<\/a> is excellent for building advanced segments.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than segmenting clients based on age, demographics, and the like alone. With a <a href=\"https:\/\/www.engagebay.com\/crm\/360-degree-customer-view\">360-degree view<\/a> of customer behavior and preferences, you can build more precise segments based on the following.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>RFM analysis:<\/b><span style=\"font-weight: 400;\"> Identify high-value clients based on how recently they made a purchase, the frequency of purchase, and the monetary value of their investments.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Lead score:<\/b><span style=\"font-weight: 400;\"> This allows you to segment leads based on their scores from meeting preset conditions. Higher scores indicate more engaged or sales-qualified leads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Client interaction:<\/b><span style=\"font-weight: 400;\"> You get data insights into lead behavior across multiple channels through behavior tracking. For instance, you can see their website views, email engagement, and social media interactions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer journey<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Build precise segments based on clients&#8217; position in your <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">sales funnel<\/a>.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, you can combine multiple criteria to create advanced segments. For example, if you are a finance advisor, with marketing automation, you can create a segment of \u201cHigh-value leads\u201d by combining industry, company position, and website behavior.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-automate-marketing\/\">Read also: How to Automate Marketing for Unmatched Efficiency<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>5. Ad automation and personalization<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Designing and launching an excellent product is good. But, to make sales, you must put your product out there. <\/span><span style=\"font-weight: 400;\">You must create and send targeted and personalized ads to get the most out of your marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation makes it possible to send campaigns to target audiences based on factors like their demographics, browsing history, past interactions, or location. For instance, a customer can be shown a product recommendation based on their previous interaction with your brand. This increases the chances of engagement and conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to retarget ads? Marketing automation comes in handy for ad retargeting by identifying users who have interacted with your brand but have yet to convert. For example, suppose someone visited your website and abandoned a shopping cart. In that case, marketing automation can trigger retargeting ads on platforms like Google and Facebook to remind them of the products they left behind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can run ads across multiple platforms to ensure consistency and eliminate the need to manually replicate ads on those platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, rather than launching and monitoring your campaigns across various platforms one by one, with <\/span><span style=\"font-weight: 400;\">automation software<\/span><span style=\"font-weight: 400;\">, you can launch and monitor campaign ads on multiple platforms like Facebook, Twitter, Instagram, and LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond launching ads across platforms, marketing automation enables you to schedule and deliver ads at an optimal time.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Urban-company-ad-automation.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-49294 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Urban-company-ad-automation.jpg\" alt=\"Marketing Automation by Urban Company\" width=\"665\" height=\"321\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Urban-company-ad-automation.jpg 1350w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Urban-company-ad-automation-300x145.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Urban-company-ad-automation-1024x495.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Urban-company-ad-automation-768x371.jpg 768w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Urban Company is a leading home service marketplace that adopted ad automation to create ad templates to post on different platforms, leading to an 8x reduction in campaign launch time.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>6. Gather client feedback&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gathering customer feedback is integral to your marketing campaign, giving you a direction regarding what you are doing right and what areas need improvement. While this is most commonly done through emails, you can also gather feedback from your website, mobile, and social media channels, depending on which you believe to be more efficient.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can send an email requesting reviews or attach a survey link to your <a href=\"https:\/\/www.engagebay.com\/blog\/social-media-engagement-posts\/\">social media posts<\/a>. These reviews can be before or after a customer has made a purchase. Additionally, you can increase the chances of getting more responses by attaching the survey to gated content, such that customers only have access after completing the surveys.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/slack-customer-feedaback-examples_6d24ee33c893f6bf654ac2619e7cc683_800.webp\"><img decoding=\"async\" class=\"aligncenter wp-image-50152 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/slack-customer-feedaback-examples_6d24ee33c893f6bf654ac2619e7cc683_800.webp\" alt=\"surveys example in marketing automation by Slack\" width=\"532\" height=\"447\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/slack-customer-feedaback-examples_6d24ee33c893f6bf654ac2619e7cc683_800.webp 785w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/slack-customer-feedaback-examples_6d24ee33c893f6bf654ac2619e7cc683_800-300x252.webp 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/slack-customer-feedaback-examples_6d24ee33c893f6bf654ac2619e7cc683_800-768x646.webp 768w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In place of traditional email requests for feedback, Slack employs in-app surveys to solicit product input and monitor user satisfaction in the image above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In-app surveys are concise feedback forms designed and implemented within the application to collect customer input seamlessly without disrupting the user&#8217;s interaction with the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <a href=\"https:\/\/www.engagebay.com\/blog\/types-of-marketing-automation\/\">type of marketing automation<\/a> gets more customer engagement because these surveys are easier to answer and straight to the point.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-strategy\/\">Read also: How To Build a Killer Marketing Automation Strategy<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>7. Send transactional emails<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember when you forgot your password, sent a request to reset your password, and got an email with a link to create a new password? Or when you order a product and get shipping details and subsequent updates on your order status, thanks to transactional emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-transactional-email-optimization\/\">Transactional emails<\/a> are the lifewire of businesses, especially eCommerce businesses. They contribute to a positive user experience by keeping customers in the loop about their transactions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These automated emails differ from <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/\">promotional emails<\/a>. While promotional emails primarily promote and market products, transactional emails are sent in response to individuals&#8217; actions or purchases.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending these emails manually each time a customer takes an action is impossible to do at scale.&nbsp;<\/span><span style=\"font-weight: 400;\">Marketing automation enables you to send transactional emails at scale. You determine which user actions <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">trigger the email<\/a>, like order placement, account creation, or appointment scheduling.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/order-confirmation-email-chewy.gif\"><img decoding=\"async\" class=\"aligncenter wp-image-44538 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/order-confirmation-email-chewy.gif\" alt=\"automated confirmation email by Chewy\" width=\"457\" height=\"1062\"><\/a><\/p>\n<p><a href=\"https:\/\/www.chewy.com\/\"><span style=\"font-weight: 400;\">Chewy<\/span><\/a><span style=\"font-weight: 400;\"> is a leading eCommerce company for pet foods and products. It is one of the many businesses maximizing <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-automation-best-practices\/\">email marketing automation<\/a> to build brand trust and customer loyalty.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>8. Omnichannel lead nurturing for better marketing ROI<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One way businesses nurture leads is through email workflow automation. With <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-workflows\/\">email workflows<\/a>, your subscribers can be automatically added into new sequences or branched off to a different path based on their actions or the conditions they meet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond emails alone, marketing automation enables you to maximize communication touchpoints across multiple channels. This way, you nurture leads with dynamic content consistent with your brand tone and messaging.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands that employ omnichannel marketing see a <\/span><span style=\"font-weight: 400;\">9.5%<\/span><span style=\"font-weight: 400;\"> year-on-year increase in revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With automation software like EngageBay, you can create omnichannel lead nurturing campaigns that span emails, social media, and SMS campaigns. That way, from a <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/multichannel-campaigns\"><span style=\"font-weight: 400;\">single platform<\/span><\/a><span style=\"font-weight: 400;\">, you can send and manage campaigns that nurture leads across multiple platforms.<\/span><\/p>\n<p>This way, you create a consistent customer experience across all marketing channels.<\/p>\n<p><span style=\"font-weight: 400;\">Additionally, suppose a client abandons their cart on your eCommerce website. Beyond sending a <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-abandoned-cart-email\/\">cart abandonment<\/a> email, you can reach such clients on other platforms like social media or Google with ads retargeting. This increases your communication touch point and, consequently, your chances for conversion.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-use-cases\/\">Read also: Marketing Automation Use Cases &amp; Examples From Top Brands<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>9. Build customer profiles for targeted marketing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A customer profile is a detailed representation of your existing customers or target audience based on their demographics, key characteristics, behaviors, preferences, and interactions. These profiles are created to understand your target customer base better to improve customer experience and for more effective marketing and sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you&#8217;re a SaaS business owner with a diverse customer base. To better understand and cater to your customers, you create customer profiles. You need to track customer behavior across multiple sources, emails, social media, and website visits to segment your customers effectively.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation tracks customer behavior. For instance, you can identify high-value customers based on their purchase history and engagement and create <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">personalized content<\/a> for different customer segments.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM software helps centralize customer data, including past purchases, interactions, and preferences.&nbsp;<\/span><span style=\"font-weight: 400;\">This example from Zendesk Agent Workspace lets you see in-depth customer information such as activity history, ticket information, activity history, and a full conversation history.&nbsp;&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Customer-profile.png\"><img decoding=\"async\" class=\"aligncenter wp-image-50153\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/11\/Customer-profile.png\" alt=\"marketing automation feature in Zendesk\" width=\"821\" height=\"514\"><\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>10. Drip campaigns<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are automated emails designed to nurture leads over time. <a href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/\">Drip campaigns<\/a> are one of the most common ways businesses employ automation.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation facilitates the execution of drip campaigns by delivering emails at the right intervals, automating personalized responses based on user behavior, and enabling segmentation for tailored content.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using triggers, such as user actions or specific timing, marketing automation ensures that the right message reaches the right recipient at the most opportune moment.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a SaaS company may want to improve customer retention by designing a drip campaign tailored to re-engage inactive users. When a user&#8217;s subscription expires or becomes less active, automation triggers a <a href=\"https:\/\/www.engagebay.com\/blog\/win-back-email-examples\/\">win-back email<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This drip campaign can begin with an email appreciating the customer&#8217;s past subscription and the latest updates and features. If the user doesn&#8217;t respond, a follow-up email is sent a week later, offering a limited-time discount or an exclusive feature access to entice their return.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they engage or renew their subscription, they are transitioned to a different email sequence, receiving onboarding emails or product tips.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>11. Marketing analytics&nbsp;<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing analytics enables you to analyze business performance over time. Since your business most likely operates a multichannel marketing system, it is instructive to automate marketing analytics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means you can seamlessly synchronize data across platforms, including email and websites, and get holistic reports on the business&#8217;s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automating your marketing analytics also helps you track and measure the success of your marketing campaigns while highlighting areas for improvement. Additionally, it lets you assess the success of your marketing campaigns against a wide range of <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/\">key performance metrics<\/a>.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-use-cases\/\">Read also: Marketing Automation Use Cases &amp; Examples [101]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><b>Conclusion<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you are a startup, a small business, or a large enterprise, there are several examples of marketing automation you can adopt into your marketing strategy, beginning with the 11 shared in this blog post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With marketing automation as your dedicated assistant, you can implement marketing tasks like <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">nurturing leads<\/a>, building more precise segments, or automating your eCommerce ads.&nbsp;&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one CRM, sales, and marketing automation software to streamline your business operation. To begin your automation journey, <\/span><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">sign up<\/span><\/a><span style=\"font-weight: 400;\"> for our free version or <\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\">book a free demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>By 2026, the global marketing automation market will reach $9.36 billion at a compound annual growth rate (CAGR) of 12.5%. 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https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Examples of Marketing Automation to Implement Today<\/title>\n<meta name=\"description\" content=\"To enable you to get the most out of your marketing efforts, I have shared 11 examples of marketing automation that go beyond emails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/examples-of-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Examples of Marketing Automation to Implement Today\" \/>\n<meta property=\"og:description\" content=\"To enable you to get the most out of your marketing efforts, I have shared 11 examples of marketing automation that go beyond emails.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/examples-of-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - 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