{"id":5040,"date":"2022-03-04T03:12:03","date_gmt":"2022-03-04T03:12:03","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=5040"},"modified":"2025-04-28T14:59:08","modified_gmt":"2025-04-28T14:59:08","slug":"cross-sell","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/cross-sell\/","title":{"rendered":"Cross-Selling Guide For Beginners (With Examples &#038; Strategy)"},"content":{"rendered":"<p>Cross-selling is a great way to increase revenue and can be done in a variety of ways.<\/p>\n<p>Some common methods include suggesting related products to customers who are browsing your catalog or website, or providing recommendations to customers based on their past purchases.<\/p>\n<p>Cross-selling can also involve bundling products together or offering discounts when customers purchase multiple items.<\/p>\n<p>Whatever method you choose, cross-selling is a great way to increase sales and drive customer loyalty.<\/p>\n<p><span style=\"font-weight: 400;\">In today&#8217;s blog post, we are going to discuss: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What cross-selling is<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How it differs from <a href=\"https:\/\/www.engagebay.com\/blog\/upselling-techniques\/\">upselling techniques<\/a>&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How popular brands cross-sell<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How you can develop effective cross-selling strategies<\/span><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#What_is_Cross-Selling_in_Business\" >What is Cross-Selling in Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#How_Does_Cross-selling_Work\" >How Does Cross-selling Work?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#Why_is_Cross-selling_Beneficial\" >Why is Cross-selling Beneficial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#What_is_the_Difference_Between_Upselling_and_Cross-Selling_Products\" >What is the Difference Between Upselling and Cross-Selling Products?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#Examples_of_Cross-Selling_From_Popular_Brands\" >Examples of Cross-Selling From Popular Brands<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#1_Amazon\" >#1. Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#2_McDonalds\" >#2. McDonald\u2019s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#3_Adidas\" >#3. Adidas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#4_iHerb\" >#4. iHerb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#5_Apple\" >#5. Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#6_AT_T\" >#6. AT&amp;T<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#How_to_Develop_a_Cross-Selling_Strategy\" >How to Develop a Cross-Selling Strategy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#1_Identify_Suitable_Customers\" >#1. Identify Suitable Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#2_Identify_Related_Products_and_Services\" >#2. Identify Related Products and Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#3_Create_a_Cross-Selling_Campaign_and_Customer_Journey\" >#3. Create a Cross-Selling Campaign and Customer Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#4_Make_Use_of_Existing_Inbound_Campaigns\" >#4. Make Use of Existing Inbound Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#5_Make_Effective_Use_of_Customer_Data\" >#5. Make Effective Use of Customer Data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Cross-Selling_in_Business\"><\/span>What is Cross-Selling in Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cross-selling is the practice of <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/c\/cross-sell.asp#:~:text=To%20cross%2Dsell%20is%20to,most%20effective%20methods%20of%20marketing.&amp;text=For%20instance%2C%20if%20a%20bank,savings%20product%20like%20a%20CD\"><span style=\"font-weight: 400;\">selling related or complementary products<\/span><\/a><span style=\"font-weight: 400;\"> to the existing customer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commonly used in the financial services industry, cross-selling is believed to be among the most effective marketing techniques. Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, cross-selling helps in <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">building customer loyalty<\/a> since brands are able to offer more products and services to their clients.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This, in turn, increases customer satisfaction, because clients don&#8217;t have to look elsewhere to buy complementary or related products.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, cross-selling prepares brands to be in a better position to sell additional goods as they become aware of their customers\u2019 expectations and objectives.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Cross-selling_Work\"><\/span>How Does Cross-selling Work?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s say that you are an existing customer for a small business. You want to purchase a pair of jeans. You go ahead and place your order on an eCommerce website. Once you have placed your order, you might see related or complementary products on offer from the same brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These products could be a similar pair of jeans, or apparel that goes well with that pair of jeans.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_20147\" aria-describedby=\"caption-attachment-20147\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-20147\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/jeans_and_tops.jpg\" alt=\"cross-selling jeans and tops\" width=\"1080\" height=\"806\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/jeans_and_tops.jpg 1080w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/jeans_and_tops-300x224.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/jeans_and_tops-1024x764.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/jeans_and_tops-768x573.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/jeans_and_tops-595xh.jpg 595w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-20147\" class=\"wp-caption-text\"><em>Source: Unsplash<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Similarly, if you purchase a book online, you may find other books of the same genre on offer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some brands persuade customers to buy additional products by creating a bundle and selling it at a lower price than what you would pay if you had bought the same products separately.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/creative-strategy\/\">Read also: Tips &amp; Examples to Help You Build a Stellar Creative Strategy<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Cross-selling_Beneficial\"><\/span>Why is Cross-selling Beneficial?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With cross-selling, you can make your customers feel understood.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering related or complementary items, your brand indicates that it cares about its clients and understands their expectations. This also helps you improve customer service and get new clients more easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By enhancing customer satisfaction, you are also ensuring brand loyalty. When they get an improved customer experience, people do not feel like looking elsewhere for new or related products.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy customers would want to buy from the same business again and again rather than searching for the same products from different brands.<\/span><\/p>\n<figure id=\"attachment_20150\" aria-describedby=\"caption-attachment-20150\" style=\"width: 537px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-20150\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/happy_customers.jpg\" alt=\"cross-selling to happy customers\" width=\"537\" height=\"350\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/happy_customers.jpg 537w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/happy_customers-300x196.jpg 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><figcaption id=\"caption-attachment-20150\" class=\"wp-caption-text\"><em>Source: Pexels<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Moreover, with cross-selling, you can <a href=\"https:\/\/www.engagebay.com\/blog\/increase-revenue\/\">increase revenue<\/a>. By offering similar and complementary products every time a customer makes a purchase, you can sell more products with less effort.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will not only boost customer retention but also increase sales.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\">Read also: How to Cross-Sell Using CRM Software<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Difference_Between_Upselling_and_Cross-Selling_Products\"><\/span>What is the Difference Between Upselling and Cross-Selling Products?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just like cross-selling, another <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-experiential-marketing-and-some-of-our-favourite-examples\/\">effective sales technique<\/a> is upselling. Most often, people tend to use the terms interchangeably, but they differ vastly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you are at a cinema hall and want to buy a bucket of popcorn. The sales clerk suggests that you add complementary products such as a glass of cold drink with the popcorn. This is known as cross-selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if the sales clerk had asked you to buy a bigger bucket of popcorn, this would be called upselling. <\/span><span style=\"font-weight: 400;\">Upselling is a sales technique<\/span><span style=\"font-weight: 400;\"> wherein customers are persuaded to buy an upgraded or a more costly version of a product or service.&nbsp;<\/span><\/p>\n<figure id=\"attachment_20151\" aria-describedby=\"caption-attachment-20151\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-20151\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sizes.jpg\" alt=\"Upselling example: iPhone\" width=\"1080\" height=\"635\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sizes.jpg 1080w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sizes-300x176.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sizes-1024x602.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sizes-768x452.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sizes-595xh.jpg 595w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-20151\" class=\"wp-caption-text\"><em>Source: Unsplash<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Also known as suggestive selling, upselling aims to convince clients to purchase a more expensive version of an existing product or service. Through upselling, companies try to maximize sales and profits as well as improve customer value.<\/span><\/p>\n<p><strong>Unlike cross-selling, which involves selling related or complementary items, <a href=\"https:\/\/www.bigcommerce.co.uk\/ecommerce-answers\/what-difference-between-upselling-and-cross-selling\/#:~:text=Definition%3A%20Upselling%20is%20the%20practice,can%20be%20effective%20in%20tandem\">upselling involves persuading people<\/a> to buy a better or more improved version of the same product.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The improved version may have additional features and is usually more expensive than the original product.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Cross-Selling_From_Popular_Brands\"><\/span>Examples of Cross-Selling From Popular Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cross-selling is not a new concept for brands. You will find big brands using cross-selling strategies to boost their revenue for ages.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few <\/span><span style=\"font-weight: 400;\">best cross-selling examples<\/span><span style=\"font-weight: 400;\"> across popular brands that will help you get started.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Amazon\"><\/span>#1. Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20124\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.03.06-PM.png\" alt=\"Amazon cross selling example\" width=\"1130\" height=\"332\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.03.06-PM.png 1130w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.03.06-PM-300x88.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.03.06-PM-1024x301.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.03.06-PM-768x226.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.03.06-PM-595xh.png 595w\" sizes=\"(max-width: 1130px) 100vw, 1130px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the best examples of cross-selling is Amazon. Whenever you order a product from Amazon, it shows related items or products that are frequently purchased by customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason why Amazon has been able to execute cross-selling so well is due to automation. The automated formula helps <a href=\"https:\/\/www.engagebay.com\/blog\/data-driven-marketing\/\">track customer data<\/a>, in terms of the items bought by people, and accordingly, suggests what items should be ordered together to customers.<\/span><\/p>\n<p>Running a successful online business involves implementing effective cross-selling strategies. Amazon Seller Tools offer valuable resources to help you achieve this.<\/p>\n<p>These tools provide insights into customer behavior, automate product recommendations, and allow you to track sales performance.<\/p>\n<p>By leveraging Amazon Seller Tools, you can develop personalized cross-selling campaigns that resonate with your customers, ultimately increasing sales and fostering customer loyalty. Check out this article for the <a href=\"https:\/\/www.smart-minded.com\/en\/business\/amazon-fba-tools\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">best Amazon Seller Tools<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_McDonalds\"><\/span>#2. McDonald\u2019s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20125\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.04.49-PM.png\" alt=\"mcdonald's cross selling example\" width=\"1124\" height=\"596\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.04.49-PM.png 1124w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.04.49-PM-300x159.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.04.49-PM-1024x543.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.04.49-PM-768x407.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.04.49-PM-595xh.png 595w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the best examples of cross-selling is McDonald\u2019s. How many times have you ordered something at McDonald\u2019s and heard the cashier ask, \u201cWould you like fries with that?\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, the cashier also asks customers if they would like a drink to go with their meal. This helps McDonald\u2019s <\/span><span style=\"font-weight: 400;\">sell more than 4 million kilograms of fries<\/span><span style=\"font-weight: 400;\"> around the world daily.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, customers are enticed to purchase a meal, since it costs less to buy a combination than ordering these items individually.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Adidas\"><\/span>#3. Adidas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20126\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.05.28-PM.png\" alt=\"addidas cross selling example\" width=\"313\" height=\"546\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.05.28-PM.png 520w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.05.28-PM-172x300.png 172w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Source<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Have you shopped for clothes online? How often have you received suggestions on completing your look? Adidas cross-sells its products by giving product recommendations on how you can complete your look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you buy shoes from Adidas for instance, its online store will display a range of products that you can buy to enhance your look. These products can include socks, track pants, jackets, t-shirts, and so on.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_iHerb\"><\/span>#4. iHerb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20127\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.06.02-PM.png\" alt=\"iherb classic example of cross sell\" width=\"898\" height=\"790\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.06.02-PM.png 898w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.06.02-PM-300x264.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.06.02-PM-768x676.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.06.02-PM-595xh.png 595w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Source<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">iHerb is an online retail company that specializes in health and wellness products. iHerb has a unique cross-selling strategy. It does not convince customers to buy additional products at a discount. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, whenever you order a product from iHerb, it will display a range of trial products that you can add to your cart, for free. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, customers will want to make more purchases from iHerb in the future, as they know that they would receive free or trial products on every order.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Apple\"><\/span>#5. Apple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20128\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.07.41-PM.png\" alt=\"apple increasing order value tactic\" width=\"684\" height=\"428\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.07.41-PM.png 684w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.07.41-PM-300x188.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.07.41-PM-595xh.png 595w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Source<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Apple cross-sells its products by offering bundled schemes. Under the bundled scheme, Apple provides four types of services at a discount, whenever customers buy an Apple Watch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bundled scheme usually includes a warranty service for up to three years, a USB-C to USB adapter, and a USB-C to Lightning Cable.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_AT_T\"><\/span>#6. AT&amp;T<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20130\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.10.13-PM.png\" alt=\"cross selling to existing customers\" width=\"682\" height=\"442\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.10.13-PM.png 682w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.10.13-PM-300x194.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-02-at-2.10.13-PM-595xh.png 595w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Source<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">AT&amp;T is an American telecom giant and is the world\u2019s largest telecommunications company. The company has managed to successfully implement cross-sell strategies by <\/span><a href=\"https:\/\/www.pressreader.com\/usa\/the-dallas-morning-news\/20170813\/282303910239054\"><span style=\"font-weight: 400;\">using its satellite TV business to sell wireless plans<\/span><\/a><span style=\"font-weight: 400;\"> to its customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This has resulted in wireless subscribers adding pay TV to their plans, as a result of which, AT&amp;T has over 150 million wireless accounts in North America and over 39 million video subscribers.&nbsp;<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-strategies\/\">Read also: 14 Creative Customer Engagement Strategies for Small Businesses<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Develop_a_Cross-Selling_Strategy\"><\/span>How to Develop a Cross-Selling Strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By now, you are familiar with various cross-selling techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you create a winning cross-selling strategy? Here are hacks that always work.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Identify_Suitable_Customers\"><\/span>#1. Identify Suitable Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first step towards developing a successful cross-selling sales strategy is to identify the right customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You cannot sell the same type of products or services to all your clients.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To understand how to boost sales while enhancing customer satisfaction, it is important to understand your consumers\u2019 persona and buying patterns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start by observing their buying patterns and purchase history. Accordingly, you can offer them related and complementary products when they want to make a purchase.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Identify_Related_Products_and_Services\"><\/span>#2. Identify Related Products and Services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have identified your target audience, it is time to find out which products and services you can use for cross-selling tactics.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use information gathered from in-person and online communication to understand your consumers\u2019 buying behavior and whether they have returned any products in the past.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you understand what products you can offer to each client and which goods would most likely be purchased.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_a_Cross-Selling_Campaign_and_Customer_Journey\"><\/span>#3. Create a Cross-Selling Campaign and Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have figured out your target customers and related products and services to offer, it is time to build a cross-selling campaign.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have an online store, cross-selling through ads displaying related or complementary products can help increase sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These ads could either appear during the checkout process or after a buyer has placed an order.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can also send emails to existing clients, informing them about additional or newly launched products and services they might be interested in.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Make_Use_of_Existing_Inbound_Campaigns\"><\/span>#4. Make Use of Existing Inbound Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To execute a winning cross-selling strategy, it is best to make use of any existing inbound marketing campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have marketing content that targets an audience interested in buying smartphones, for instance, you can include ads for mobile phone accessories such as phone covers, power banks, and phone chargers, to your ads and product descriptions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will not just increase sales of smartphones from your brand but also boost demand for related products.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Make_Effective_Use_of_Customer_Data\"><\/span>#5. Make Effective Use of Customer Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To understand how you can execute effective cross-selling strategies, it is suggested that you understand customer data well.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of customer information, you will not only get an idea of your target market but also their expectations from your brand and what they wish to gain from it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, with an increasing number of brands offering personalized marketing, cross-selling is another way to ensure that you care about your clients.&nbsp;<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/upselling-cross-selling-strategies\/\">Read also: 8 Upselling And Cross-Selling Strategies For Small Businesses<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cross-selling is an effective sales and marketing technique that involves selling related or complementary products to customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through cross-selling, businesses can not only boost revenue but also improve customer loyalty and gain new customers.<\/span><\/p>\n<p>With the help of <a href=\"https:\/\/www.engagebay.com\/products\/crm\">marketing and CRM tools like EngageBay<\/a>, you can gather data and track your buyer&#8217;s patterns and behavior. This will allow you to market your products and services to the right customers at the right time!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cross-selling is a great way to increase revenue and can be done in a variety of ways. Some common methods [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":20173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[120],"tags":[273,274,275,276],"class_list":["post-5040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-cross-sell","tag-cross-sell-examples","tag-cross-sell-techniques","tag-upsell"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cross-Selling Guide For Beginners (With Examples &amp; 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