{"id":52244,"date":"2024-01-11T13:55:21","date_gmt":"2024-01-11T13:55:21","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=52244"},"modified":"2025-03-28T13:58:34","modified_gmt":"2025-03-28T13:58:34","slug":"august-newsletter-ideas","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/","title":{"rendered":"19 August Newsletter Ideas with a Splash of Inspiration"},"content":{"rendered":"<p style=\"font-weight: 400;\">August may be summer\u2019s last hurrah, but with 31 days of celebration ahead of you, there is plenty to add to your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>.<\/p>\n<p style=\"font-weight: 400;\">Yes, really! This month has many occasions for kindness, great causes to attach your name to, and fun holidays sure to make your customers\u2019 day as summer draws to a close.<\/p>\n<p style=\"font-weight: 400;\">In this blog post, I\u2019ve put together my favorite August newsletter ideas to help you take your marketing to the next level.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#19_August_Newsletter_Ideas_for_a_Red-Hot_End_to_the_Summer\" >19 August Newsletter Ideas for a Red-Hot End to the Summer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#1_Give_Your_Customers_Something_to_Smile_About_on_Admit_Youre_Happy_Month\" >1. Give Your Customers Something to Smile About on Admit You\u2019re Happy Month<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#2_Provide_Ideas_for_Togetherness_on_Family_Fun_Month\" >2. Provide Ideas for Togetherness on Family Fun Month<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#3_Cut_Back_on_National_Simplify_Your_Life_Week\" >3. Cut Back on National Simplify Your Life Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#4_Give_Back_on_Be_Kind_to_Humankind_Week\" >4. Give Back on Be Kind to Humankind Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#5_Discover_Luck_on_Find_a_Four_Leaf_Clover_Day\" >5. Discover Luck on Find a Four Leaf Clover Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#6_Its_Sale_Time_on_Campfire_Day\" >6. It\u2019s Sale Time on Campfire Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#7_Three_Cheers_for_Pals_on_Friendship_Day\" >7. Three Cheers for Pals on Friendship Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#8_Give_Your_Customers_a_Reward_on_Work_Like_a_Dog_Day\" >8. Give Your Customers a Reward on Work Like a Dog Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#9_Find_Old_and_New_Classics_on_Book_Lovers_Day\" >9. Find Old and New Classics on Book Lover\u2019s Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#10_Go_Low-Effort_on_Lazy_Day\" >10. Go Low-Effort on Lazy Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#11_Send_Low-Key_Vibes_on_Relaxation_Day\" >11. Send Low-Key Vibes on Relaxation Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#12_Save_Your_Best_Zinger_for_National_Tell_a_Joke_Day\" >12. Save Your Best Zinger for National Tell a Joke Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#13_Send_Emails_for_a_Good_Cause_on_National_Honey_Bee_Awareness_Day\" >13. Send Emails for a Good Cause on National Honey Bee Awareness Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#14_Share_Your_Best_Shots_for_World_Photography_Day\" >14. Share Your Best Shots for World Photography Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#15_Love_Your_Pet_on_National_Dog_Day\" >15. Love Your Pet on National Dog Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#16_Send_an_Email_on_Just_Because_Day\" >16. Send an Email on Just Because Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#17_Get_Summer-Ready_on_National_Beach_Day\" >17. Get Summer-Ready on National Beach Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#18_Facilitate_Outdoor_Dining_on_National_Eat_Outside_Day\" >18. Facilitate Outdoor Dining on National Eat Outside Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#19_Get_in_the_Mood_for_Food_with_August_Foodie_Days\" >19. Get in the Mood for Food with August Foodie Days<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"19_August_Newsletter_Ideas_for_a_Red-Hot_End_to_the_Summer\"><\/span><span style=\"color: #339966;\"><strong>19 August Newsletter Ideas for a Red-Hot End to the Summer<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s go.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Give_Your_Customers_Something_to_Smile_About_on_Admit_Youre_Happy_Month\"><\/span><span style=\"color: #993300;\"><strong>1. Give Your Customers Something to Smile About on Admit You\u2019re Happy Month<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">August has two month-long occasions for smiling. The first is Happiness Happens Month, and the second is Admit You\u2019re Happy Month.<\/p>\n<p style=\"font-weight: 400;\">You can incorporate either of these occasions into your email newsletter plans for the month, as they\u2019re not celebrated on a hard-and-fast date.<\/p>\n<p style=\"font-weight: 400;\">I also like these holidays because they\u2019re all about making your customers happy, which should be your company\u2019s number one objective.<\/p>\n<p style=\"font-weight: 400;\">You needn\u2019t do anything special for these month-long occasions. Offering a sale will surely have your customers admitting they\u2019re grinning from ear to ear!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Provide_Ideas_for_Togetherness_on_Family_Fun_Month\"><\/span><strong><span style=\"color: #993300;\">2. Provide Ideas for Togetherness on Family Fun Month<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Here\u2019s another excellent monthlong occasion in August: Family Fun Month.<\/p>\n<p style=\"font-weight: 400;\">You can get in on the festivities with a variety of activities across August. Start the month with a friends and family sale like this:<\/p>\n<figure style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_1200\/b892e041600045.5607035cc0971.jpg\"><img decoding=\"async\" class=\"ImageElement-image-SRv\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_1200\/b892e041600045.5607035cc0971.jpg\" alt=\"August newsletter for Friends and Family sale by Behance\" width=\"640\" height=\"1080\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of <\/em><a href=\"https:\/\/www.behance.net\/gallery\/5261441\/Friends-Family-Sale-campaign\"><em>Behance<\/em><\/a><\/figcaption><\/figure>\n<p style=\"font-weight: 400;\">You could also host a family fun night. At the very least, produce a tips list on how your subscribers with family can have fun throughout August. Use <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">audience segmentation<\/a> to reach the right demographics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Cut_Back_on_National_Simplify_Your_Life_Week\"><\/span><strong><span style=\"color: #993300;\">3. Cut Back on National Simplify Your Life Week<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Do you feel like you have too much stuff? I know the feeling!<\/p>\n<p style=\"font-weight: 400;\">National Simplify Your Life Week is the first week of August, giving you a chance to declutter and feel good about it.<\/p>\n<p style=\"font-weight: 400;\">You could send an <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">email newsletter full of tips<\/a> for decluttering the home and your digital presence, such as clearing your computer and inbox.<\/p>\n<p style=\"font-weight: 400;\">You could also give customers who partake in this weekly occasion a 10% off coupon for sending before-and-after pictures of their cleanup efforts.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/july-newsletter-ideas\/\">Read also: 20 Sizzling July Newsletter Ideas To Heat Up Your Marketing Game<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Give_Back_on_Be_Kind_to_Humankind_Week\"><\/span><strong><span style=\"color: #993300;\">4. Give Back on Be Kind to Humankind Week<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Every day should be about kindness, but Be Kind to Humankind Week is the last seven days of August, so the focus on goodness is especially high.<\/p>\n<p style=\"font-weight: 400;\">What can you do to usher in the spirit of this seasonal event? A sale is fine, but why not shine a spotlight on your company\u2019s philanthropic side by sending a newsletter about the causes you support and how you\u2019ve given your time, money, and effort throughout the year?<\/p>\n<p style=\"font-weight: 400;\">You can also explain what you plan to do for the rest of the year and invite your audience to donate if they want.<\/p>\n<p style=\"font-weight: 400;\">Alternatively, a short <a href=\"https:\/\/www.engagebay.com\/blog\/gentle-reminder-email\/\">email reminding<\/a> your readers to pay it forward is still within the spirit of the holiday. <em>&nbsp;<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Discover_Luck_on_Find_a_Four_Leaf_Clover_Day\"><\/span><strong><span style=\"color: #993300;\">5. Discover Luck on Find a Four Leaf Clover Day<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Who says the only time for a four-leaf clover is on St. Patrick\u2019s Day in March? After all, August has Find a Four Leaf Clover Day on the 2<sup>nd<\/sup>.<\/p>\n<p style=\"font-weight: 400;\">Don\u2019t recycle the same email newsletter designs you debuted <a href=\"https:\/\/www.engagebay.com\/blog\/march-marketing-ideas\/\">in March<\/a>. Although that feels like forever ago now, eagle-eyed customers will remember.<\/p>\n<p style=\"font-weight: 400;\">Use fresh imagery to embody the spirit of this holiday.<\/p>\n<figure id=\"attachment_5394\" aria-describedby=\"caption-attachment-5394\" style=\"width: 449px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic.png\"><img decoding=\"async\" class=\"lazyloaded wp-image-5394\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2020\/02\/st.-patricks-day-email.png\" alt=\"St Patrick's Day August newsletter by Homage\" width=\"449\" height=\"1137\" data-ll-status=\"loaded\"><\/a><figcaption id=\"caption-attachment-5394\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/www.smartrmail.com\/blog\/st-patricks-day-emails\/\">SmartrMail<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"6_Its_Sale_Time_on_Campfire_Day\"><\/span><strong><span style=\"color: #993300;\">6. It\u2019s Sale Time on Campfire Day<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">There\u2019s time left for summer expeditions into the great outdoors, as proven on Campfire Day on the first Saturday of August. The weather is still warm and sunny, the days still bright and long, and campsites are still open, so why not go?<\/p>\n<p style=\"font-weight: 400;\">Get your customers geared up with a sale for Campfire Day. Now is a great time to discount your stock one last time before that Labor Day sale, which will be here before you know it.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/june-newsletter-ideas\/\">Read also: 21 Innovative June Newsletter Ideas To Boost Your Business This Summer<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Three_Cheers_for_Pals_on_Friendship_Day\"><\/span><strong><span style=\"color: #993300;\">7. Three Cheers for Pals on Friendship Day<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/july-newsletter-ideas\/\">July had the International Day of Friendship<\/a>. If you somehow missed that, you\u2019re not completely out of luck. After all, Friendship Day is the first Saturday of August, another chance to help your customers make great memories and experiences with their friends.<\/p>\n<p style=\"font-weight: 400;\">And how can you do that? Well, a sale is always helpful in these kinds of situations. You can offer 20 percent off (for two) or up to 50 percent off to make your sale even more irresistible, as seen in this example.<\/p>\n<figure id=\"attachment_38635\" aria-describedby=\"caption-attachment-38635\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.maildesigner365.com\/wp-content\/uploads\/sites\/4\/2023\/05\/friendship-day-designidee-757x1024.png\"><img decoding=\"async\" class=\"wp-image-38635 \" src=\"https:\/\/www.maildesigner365.com\/wp-content\/uploads\/sites\/4\/2023\/05\/friendship-day-designidee-757x1024.png\" alt=\"Friendship Day August newsletter example\" width=\"519\" height=\"702\"><\/a><figcaption id=\"caption-attachment-38635\" class=\"wp-caption-text\"><em>Image courtesy of <\/em><a href=\"https:\/\/www.maildesigner365.com\/html-email-template-for-international-friendship-day\/\"><em>Mail Designer 365<\/em><\/a><\/figcaption><\/figure>\n<p style=\"font-weight: 400;\">These sales allow your customers to shop for that perfect gift for their best friend and get a little something for themselves, too!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Give_Your_Customers_a_Reward_on_Work_Like_a_Dog_Day\"><\/span><strong><span style=\"color: #993300;\">8. Give Your Customers a Reward on Work Like a Dog Day<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Woof! August 5<sup>th<\/sup> is Work Like a Dog Day, another nod to workaholics everywhere (there was also a holiday in July in the same vein).<\/p>\n<p style=\"font-weight: 400;\">You know how hard it is to run or <a href=\"https:\/\/www.engagebay.com\/blog\/manager-roles-and-responsibilities\/\">manage a business<\/a>. You do it every day. Your customers have all sorts of jobs and responsibilities, and many of them also pour long hours into their work to get projects done.<\/p>\n<p style=\"font-weight: 400;\">If you\u2019ve been sitting on a sale opportunity, unleash it (see what I did there?) for Work Like a Dog Day. A 20-30 percent off is the perfect way to put a smile on your customers\u2019 faces after a long, tiring workday.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/september-newsletter-ideas\/\">Read also: Elevate Your Email Game: 18 Spectacular September Newsletter Ideas<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Find_Old_and_New_Classics_on_Book_Lovers_Day\"><\/span><strong><span style=\"color: #993300;\">9. Find Old and New Classics on Book Lover\u2019s Day<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">If you love nothing more than the feeling of a book in your hands (a physical book, not an iPad), Book Lover\u2019s Day is for you. Well, let me be inclusionary. Book Lover\u2019s Day is for anyone who loves a good read, including audiobook listeners and digital readers.<\/p>\n<p style=\"font-weight: 400;\">Bookstores don\u2019t get a lot of holidays, but this is one of them. If you\u2019ve had some slumping sales since Independence Day, fluff them up by running a discount on Book Lover\u2019s Day.<\/p>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/stripo.email\/photos\/shares\/Templates\/web-1005569.jpg\"><img decoding=\"async\" class=\"scroll-body-item template-item__preview-image\" title=\"Book Lovers Day Email Template &quot;Our library&quot; for Books &amp; Presents &amp; Stationery industry desktop view\" src=\"https:\/\/stripo.email\/photos\/shares\/Templates\/web-1005569.jpg\" alt=\"Book Lover's Day August newsletter template by Stripo\" width=\"500\" height=\"714\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of <\/em><a href=\"https:\/\/stripo.email\/templates\/book-lovers-day-email-template-our-library-for-books-and-presents-and-stationery-industry\/\"><em>Stripo<\/em><\/a><\/figcaption><\/figure>\n<p style=\"font-weight: 400;\">Don\u2019t run a bookstore but just really like books? No problem! Send an email newsletter with your best reads. You should also run an adjacent social media post asking your audience to post their top recommendations.<\/p>\n<p style=\"font-weight: 400;\">This will help all sorts of people find that next instant classic on Book Lover\u2019s Day.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/may-newsletter-ideas\/\">Read also: 23 Creative May Newsletter Ideas To Celebrate The Vibrancy Of Spring<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Go_Low-Effort_on_Lazy_Day\"><\/span><span style=\"color: #993300;\"><strong>10. Go Low-Effort on Lazy Day<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Nope, I didn\u2019t make this one up. August 10<sup>th<\/sup> is indeed Lazy Day. Well, it\u2019s also World Lion Day, National Garage Sale Day, and Chinese Valentine\u2019s Day, but Lazy Day is my favorite of the bunch.<\/p>\n<p style=\"font-weight: 400;\">How much effort do you normally pour into your emails? It\u2019s hours, right? You want to get the subject line perfect, the body copy appealing, and the send time correct.<\/p>\n<p style=\"font-weight: 400;\">I\u2019m not saying you should let all that fall by the wayside, but it\u2019s okay to put in a tad less effort than usual on this day. You\u2019re just celebrating the occasion the way it\u2019s intended.<\/p>\n<p style=\"font-weight: 400;\">If that idea doesn\u2019t sit well with you, you can always do all the hard lifting so your customers can be lazy, such as this email from L\u2019Occitane does.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/november-newsletter-ideas\/\">Read also: 21 November Newsletter Ideas to Keep Your Subscribers Cozy<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Send_Low-Key_Vibes_on_Relaxation_Day\"><\/span><strong><span style=\"color: #993300;\">11. Send Low-Key Vibes on Relaxation Day<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Well, what do you know? August also has Relaxation Day on the 15<sup>th<\/sup>.<\/p>\n<p style=\"font-weight: 400;\">Again, make this about your customers\u2019 sense of relaxation. Any type of industry that specializes in chilling out should not miss the awesome <a href=\"https:\/\/www.engagebay.com\/blog\/sales-opportunities\/\">sales opportunities<\/a> afforded to you on this holiday. I\u2019m talking about spas, mattress companies, and more.<\/p>\n<figure id=\"attachment_235\" aria-describedby=\"caption-attachment-235\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-235\" src=\"https:\/\/www.newsman.com\/blog\/wp-content\/uploads\/email-marketing-World-Sleep-Day-1024x819.png\" alt=\"Relaxation Day August newsletter example from Casper\" width=\"1024\" height=\"819\" data-imagelightbox=\"\"><figcaption id=\"caption-attachment-235\" class=\"wp-caption-text\"><em>Image courtesy of <\/em><a href=\"https:\/\/www.newsman.com\/blog\/email-marketing-ideas-to-stand-out-this-march\/\"><em>NewsMAN<\/em><\/a><\/figcaption><\/figure>\n<p style=\"font-weight: 400;\">Fitness brands can help customers find their inner zen by <a href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/\">offering discounts<\/a> on yoga classes or equipment. Even an informative newsletter with photos and instructions on doing yoga poses at home is helpful.<\/p>\n<p style=\"font-weight: 400;\">Whatever you can do to put your customers\u2019 minds and bodies at ease, that\u2019s what this day is all about.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Save_Your_Best_Zinger_for_National_Tell_a_Joke_Day\"><\/span><strong><span style=\"color: #993300;\">12. Save Your Best Zinger for National Tell a Joke Day<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Joke holidays are always fun occasions to connect. While I wouldn\u2019t touch Presidential Joke Day with a 10-foot pole, given today\u2019s political climate, National Tell a Joke Day on August 16<sup>th<\/sup> is a lot safer. Businesses can partake without alienating audience segments.<\/p>\n<p style=\"font-weight: 400;\">If you review my email newsletter ideas for the past months, you\u2019ll see plenty of examples of how to frame jokes in the context of an email. Lighthearted, easy-to-understand humor is always best. Don\u2019t target any groups; keep it general, amusing, and noncontroversial.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/april-newsletter-ideas\/\">Read also: 18 Amazing April Newsletter Ideas for 2024<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Send_Emails_for_a_Good_Cause_on_National_Honey_Bee_Awareness_Day\"><\/span><span style=\"color: #993300;\"><strong>13. Send Emails for a Good Cause on National Honey Bee Awareness Day<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Honey Bee Awareness Day is the third Saturday of the month. Even though weekends don\u2019t get the <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">highest email open rates<\/a>, I\u2019d still recommend sending something for this occasion.<\/p>\n<p style=\"font-weight: 400;\">It\u2019s no secret that bee populations are rapidly dwindling, with an estimated <a href=\"https:\/\/www.greenpeace.org\/usa\/sustainable-agriculture\/save-the-bees\/#:~:text=Typically%2C%20a%20bee%20hive%20or,percent%2C%20in%20some%20cases%20more.\">five to 50 percent loss<\/a> of bees over the winters, depending on the severity of the season.<\/p>\n<p style=\"font-weight: 400;\">This day is about sharing harrowing facts like that to inform others that the bees we see in our gardens and neighborhoods are returning in fewer numbers every year.<\/p>\n<p style=\"font-weight: 400;\">You could use this occasion to put together a tips list on how to attract more honey bees to your garden or even share an informative blurb that honey bees aren\u2019t there to sting you, and there\u2019s no need to fear them (or swat them). Every bit helps!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Share_Your_Best_Shots_for_World_Photography_Day\"><\/span><strong><span style=\"color: #993300;\">14. Share Your Best Shots for World Photography Day<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Are you eager for a contest as part of your <a href=\"https:\/\/www.engagebay.com\/blog\/august-marketing-ideas\/\">marketing this August<\/a>? World Photography Day on the 19<sup>th<\/sup> is the perfect occasion.<\/p>\n<p style=\"font-weight: 400;\">This day is about celebrating the amazing works of photographers the world over. If you have any audience members with a keen eye for photography (and I bet you do!), launch a contest in support of World Photography Day.<\/p>\n<p style=\"font-weight: 400;\">You can choose one or several themes or let it be an open theme. Ask your customers to submit their favorite photos in time for August 19<sup>th<\/sup>. You can then send an email showcasing the most amazing works.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/october-newsletter-ideas\/\">Read also: 20 Outstanding October Newsletter Ideas for This Fall<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Love_Your_Pet_on_National_Dog_Day\"><\/span><span style=\"color: #993300;\"><strong>15. Love Your Pet on National Dog Day<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Who doesn\u2019t love dogs? You don\u2019t even need a dog to love canines.<\/p>\n<p style=\"font-weight: 400;\">Play up your audience\u2019s built-in love for dogs on National Dog Day on August 26<sup>th<\/sup>. I love that this holiday is in the summer because this season is full of \u201cdog days,\u201d as they\u2019re known. It\u2019s a fun play on words!<\/p>\n<p style=\"font-weight: 400;\">There are so many ways to celebrate National Dog Day. You can have a sale on pet food, toys, and supplies, as shown above.<\/p>\n<p style=\"font-weight: 400;\">You can partner with a local pet adoption agency to spread awareness and increase donations, or you could do a contest seeking the world\u2019s cutest pup. Have fun with this holiday, as it\u2019s meant to be enjoyed.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/march-newsletter-ideas\/\">Read also: Spring Into Action: Innovative March Newsletter Ideas<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Send_an_Email_on_Just_Because_Day\"><\/span><span style=\"color: #993300;\"><strong>16. Send an Email on Just Because Day<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Who says you need a special occasion to launch your August email newsletter? Certainly not I! After all, there\u2019s an occasion like Just Because Day on the calendar!<\/p>\n<p style=\"font-weight: 400;\">Just Because Day on the 27<sup>th<\/sup> is about as straightforward as it sounds, you can send an email just for the heck of it.<\/p>\n<p style=\"font-weight: 400;\">What kind of content should the email contain? Well, that\u2019s also up to you, but I\u2019d recommend a discount, because why not?<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/december-newsletter-ideas\/\">Read also: 16 Dazzling December Newsletter Ideas Your Readers Will Love<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_Get_Summer-Ready_on_National_Beach_Day\"><\/span><strong><span style=\"color: #993300;\">17. Get Summer-Ready on National Beach Day<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">As August nearly draws to a close, National Beach Day arrives on the 30<sup>th<\/sup>. I know it\u2019s strange to have a beach day this late in the month when everyone considers the unofficial end of summer to be Labor Day, but as I say, I don\u2019t make up these days.<\/p>\n<p style=\"font-weight: 400;\">You\u2019re going to have a summer blowout sale anyway to move out stock for fall items, so beat your competitors and do it on National Beach Day rather than Labor Day weekend.<\/p>\n<p style=\"font-weight: 400;\">You can also use this occasion to increase awareness of how climate change and the increasing number of world disasters have harmed our oceans. You could partner with an ocean-saving organization and help fundraise.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/product-photography\/\">Read also: Master Product Photography: Essential Guide to Boosting eCommerce Sales<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"18_Facilitate_Outdoor_Dining_on_National_Eat_Outside_Day\"><\/span><strong><span style=\"color: #993300;\">18. Facilitate Outdoor Dining on National Eat Outside Day<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Hold onto every last ounce of summer by celebrating National Eat Outside Day on August 31<sup>st<\/sup>. The weather is still great this deep into the month, although by now, the days are admittedly getting shorter as we lose extended daylight one day at a time.<\/p>\n<p style=\"font-weight: 400;\">Still, we have this day, so celebrate it to the fullest. Companies specializing in outdoor supplies, like umbrellas, loungers, and picnic tables, can use this opportunity to sell out the summer stock before the fire pits come in.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/february-newsletter-ideas\/\">Read also: Engaging February Newsletter Ideas Beyond Valentine&#8217;s Day<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"19_Get_in_the_Mood_for_Food_with_August_Foodie_Days\"><\/span><strong><span style=\"color: #993300;\">19. Get in the Mood for Food with August Foodie Days<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">The summer months have had some record-setting food holidays, and August is no different. These holidays give food businesses of all kinds ample opportunities to connect with their audiences over a unique and exciting occasion.<\/p>\n<p style=\"font-weight: 400;\">Here are some to add to your calendar ASAP:<\/p>\n<ul>\n<li>National Catfish Month<\/li>\n<li>Peach Month<\/li>\n<li>Picnic Month<\/li>\n<li>Water Quality Month<\/li>\n<li>Raspberry Cream Pie Day on August 1<sup>st<\/sup><\/li>\n<li>International Beer Day on the first Friday in August<\/li>\n<li>National Ice Cream Sandwich Day on August 2<sup>nd<\/sup><\/li>\n<li>Grab Some Nuts Day on August 3<sup>rd<\/sup><\/li>\n<li>Mustard Day on the first Saturday in August<\/li>\n<li>National Watermelon Day on August 3<sup>rd<\/sup><\/li>\n<li>National Chocolate Chip Cookie Day on August 4<sup>th<\/sup><\/li>\n<li>National Oyster Day on August 5<sup>th<\/sup><\/li>\n<li>Sneak Some Zucchini onto Your Neighbor\u2019s Porch Day on August 8<sup>th<\/sup> (maybe don\u2019t do this if you want your neighbors to like you)<\/li>\n<li>National Kool-Aid Day on the second Friday of August<\/li>\n<li>National S\u2019mores Day on August 10<sup>th<\/sup><\/li>\n<li>National Creamsicle Day on August 14<sup>th<\/sup><\/li>\n<li>Tomatoes Galore Day on August 15<sup>th<\/sup><\/li>\n<li>National Fajita Day on August 18<sup>th<\/sup><\/li>\n<li>National Potato Day on August 19<sup>th<\/sup><\/li>\n<li>National Spumoni Day on August 21<sup>st<\/sup><\/li>\n<li>Iconic American Restaurants Day on August 24<sup>th<\/sup><\/li>\n<li>National Waffle Day on August 24<sup>th<\/sup><\/li>\n<li>National Banana Split Day on August 25<sup>th<\/sup><\/li>\n<li>Stuffed Green Bell Peppers Day on August 28<sup>th<\/sup><\/li>\n<li>More Herbs, Less Salt Day on August 29<sup>th<\/sup><\/li>\n<li>Toasted Marshmallow Day on August 30<sup>th<\/sup><\/li>\n<li>International Bacon Day on August 31<sup>st<\/sup><\/li>\n<li>National Eat Outside Day on August 31<sup>st<\/sup><\/li>\n<li>National Trail Mix Day on August 31<sup>st<\/sup><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/january-newsletter-ideas\/\">Read also: 2024 Done Right: Creative January Newsletter Ideas<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><span style=\"color: #339966;\"><strong>Bottom Line<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-weight: 400;\">Building a successful August email newsletter campaign isn\u2019t tough when you have so many holidays and special occasions to acknowledge. There\u2019s an occasion on the calendar nearly every day, and that gives you many opportunities to connect with your subscribers and build a great brand image.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n            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data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>August may be summer\u2019s last hurrah, but with 31 days of celebration ahead of you, there is plenty to add [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":52845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[9002,9001],"class_list":["post-52244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-august-newsletter-ideas","tag-august-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>19 August Newsletter Ideas with a Splash of Inspiration<\/title>\n<meta name=\"description\" content=\"Discover 19 August newsletter ideas to boost engagement and delight your subscribers as summer bids farewell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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