{"id":52815,"date":"2024-04-29T13:57:10","date_gmt":"2024-04-29T13:57:10","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=52815"},"modified":"2025-10-09T06:40:45","modified_gmt":"2025-10-09T06:40:45","slug":"marketing-strategies-for-home-builders","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/","title":{"rendered":"8 Proven Marketing Strategies for Home Builders"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketers in the home building sector may have discovered that attracting new clients is easier said than done. Marketing strategies for home builders have to persuade buyers to purchase what is often the biggest investment they will ever make.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forecasts indicate that the international home-builder industry will expand from its 2022 valuation of <\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2023\/07\/24\/2709208\/0\/en\/Residential-Construction-Market-is-expected-to-experience-a-growth-rate-of-4-8-CAGR-reaching-a-value-of-USD-8-308-Billion-by-2032.html\"><span style=\"font-weight: 400;\">$5,267 billion<\/span><\/a><span style=\"font-weight: 400;\"> to $8,308 billion by 2032. It grows at a compound annual growth rate (CAGR) of 4.8%.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your marketing plan should inform all aspects of your business if you want to establish a name for yourself in this massive industry. Results of strong marketing strategies for home builders include:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An uptick in client leads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An improvement in sales conversion rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A boost to the company&#8217;s image<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Home builders often ask: &#8220;How much money should I put into advertising?&#8221; or &#8220;How can I create an effective marketing strategy?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we discuss 8 of the best digital marketing strategies for home builders and traditional real estate development marketing methods. Take notes as you read along about what fits your brand\u2019s budget and needs.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/#Branding_for_Home_Builders_Market\" >Branding for Home Builder\u2019s Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/#Our_Top_8_Digital_Marketing_Strategies_for_Home_Builders\" >Our Top 8 Digital Marketing Strategies for Home Builders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/#Traditional_Marketing_Strategies_for_Home_Builders\" >Traditional Marketing Strategies for Home Builders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/#Analyzing_and_Adapting_Marketing_Strategies_for_Home_Builders\" >Analyzing and Adapting Marketing Strategies for Home Builders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/#Future_Trends_to_Watch_Out_for_Home_Builders\" >Future Trends to Watch Out for Home Builders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branding_for_Home_Builders_Market\"><\/span><span style=\"color: #339966;\"><strong>Branding for Home Builder\u2019s Market<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An effective marketing strategy&#8217;s cornerstone is establishing a strong brand identity. A trustworthy brand distinguishes builders from competitors and relies on establishing an emotional connection with consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, you need a strong understanding of the target audience. Therefore, before we get into marketing strategies for home builders, it\u2019s important to understand your target audience. You want to get to the core of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their needs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their preferences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their values<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This information helps home builders curate a strong brand message with visuals that speak to potential buyers. To create a thorough profile of the target audience, you\u2019ll have to find valuable insights about their expectations and perceptions. How can you do that?<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conduct market research<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send out surveys<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Participate in focus groups<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Consider creating an <a href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/\">ideal customer profile (ICP)<\/a> to find and target the right customers. You may get free downloadable ideal customer profile templates to get started on what information you need to collect. Customize the sections for your business and fill in data to build your ICP instantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you strategize crafting your brand identity, consider these current trends and consumer preferences in the housing market:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Rise of the sharing economy:<\/b><span style=\"font-weight: 400;\"> Home-sharing and renting have been on the rise, which may have far-reaching consequences for the housing market in the future.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>COVID-19 made home offices desirable: <\/b><span style=\"font-weight: 400;\">Due to COVID-19, <\/span><a href=\"https:\/\/www.mrcooper.com\/blog\/2020\/07\/08\/6-ways-the-pandemic-may-change-homebuyers-preferences\/\"><span style=\"font-weight: 400;\">13%<\/span><\/a><span style=\"font-weight: 400;\"> of homebuyers altered one or more key property components. Backyards and parks are becoming more popular as Zoom meetings have changed the standard for privacy, and home offices have surged in demand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Houses in the suburbs are in demand: <\/b><span style=\"font-weight: 400;\">Suburban zip codes show a <\/span><a href=\"https:\/\/www.cnbc.com\/2020\/06\/18\/coronavirus-update-people-flee-cities-to-live-in-suburbs.html\"><span style=\"font-weight: 400;\">13%<\/span><\/a><span style=\"font-weight: 400;\"> increase in property searches, perhaps due to individuals escaping costly urban living situations.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Millennials are the biggest buyers:<\/b><span style=\"font-weight: 400;\"> A bigger share of homebuyers now belong to the younger Millennial generation (<\/span><a href=\"https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/FC-Homebuilding-WhiteSheet.pdf\"><span style=\"font-weight: 400;\">11% vs. 7%<\/span><\/a><span style=\"font-weight: 400;\"> of the Silent Generation).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They\u2019re buying houses sooner:<\/b><span style=\"font-weight: 400;\"> The housing market recovered quickly after the pandemic because of low mortgage rates, making houses more accessible. <\/span><a href=\"https:\/\/www.realtor.com\/research\/home-buying-2020-consumer-preferences-post-covid\/\"><span style=\"font-weight: 400;\">41%<\/span><\/a><span style=\"font-weight: 400;\"> of survey respondents said they expect to purchase homes sooner than expected.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Need for more space and amenities:<\/b><span style=\"font-weight: 400;\"> Post-pandemic time spent at home is more than before. Home purchasers recognize the necessity for space as many companies enable employees to work from home. Buyers require more space and facilities to accommodate everyone, as homes are now office spaces, schools, daycares, and gyms.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consider these trends as you define your unique selling proposition (USP). It could be anything, such as:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative designs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Luxurious living<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Affordability meeting needs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First-rate customer service<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High-quality workmanship<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Whatever it is, having a distinct USP allows builders to stand out and convey their worth to prospective customers.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Some additional tips for creating a strong brand identity<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><em><strong>Tip 1:<\/strong><\/em> Maintain consistency in your branding message. Create visuals that adhere to your brand image. It increases recognition and builds trust in the brand by fostering familiarity.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Tip 2:<\/strong><\/em> Develop brand guidelines that define your brand\u2019s colors, imagery, and fonts that you use in your marketing content.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Tip 3:<\/strong><\/em> Incorporate stories that tell your brand\u2019s history and values. You can narrate a mission behind your brand that resonates with your target audience\u2019s preferences to develop an emotional connection.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Tip 4:<\/strong><\/em> Target those likely to pledge brand loyalty when you deliver promises. Aim to build a community among buyers that leads to repeat business. You can rely on them to be your brand\u2019s spokesperson, an invaluable asset for home builders with a growing customer base.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-drip-campaigns\/\">Read also: Draft the Perfect Real Estate Drip Campaigns [Templates, Examples]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Our_Top_8_Digital_Marketing_Strategies_for_Home_Builders\"><\/span><span style=\"color: #339966;\"><strong>Our Top 8 Digital Marketing Strategies for Home Builders<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You now understand how to brand your business for home builders\u2019 target audience. Let\u2019s explore digital marketing strategies for home builders to help you get started on some <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/\"><span style=\"font-weight: 400;\">marketing ideas<\/span><\/a><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Optimize your website for search engines with SEO<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People increasingly use Google and other search engines to locate local home builder companies when looking for houses and new building projects. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every month, <\/span><a href=\"https:\/\/www.constantcontact.com\/blog\/contractor-leads\/\"><span style=\"font-weight: 400;\">1.7 million<\/span><\/a><span style=\"font-weight: 400;\"> people look for independent contractors online. The &#8220;near me&#8221; search increased <\/span><a href=\"https:\/\/www.webfx.com\/local-seo\/statistics\/\"><span style=\"font-weight: 400;\">500<\/span><\/a><span style=\"font-weight: 400;\"> times in the past few years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO focuses on increasing your site&#8217;s visibility in search engines like Google. A higher ranking means more visitors to your site. Your conversion rate is directly proportional to the traffic you receive. Having your website rank on top of search engines is a big win in marketing strategies for home builders.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating content per recommended SEO standards entails a great deal, including:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding meta tags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publishing content consistently<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding internal and outbound links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing your website speed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Getting a Secure Sockets Layer (SSL) certificate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To target local SEO, you can consider the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign up with <\/span><a href=\"https:\/\/support.google.com\/business\/answer\/3038063?co=GENIE.Platform%3DAndroid&amp;hl=en\"><span style=\"font-weight: 400;\">Google My Business<\/span><\/a><span style=\"font-weight: 400;\"> to show up when someone looks for home builders in your locality.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start a blog and target local high-ranking keywords like \u201cyour state name + new home builders.\u201d&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use local keywords to (alt) text while optimizing images.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_56649\" aria-describedby=\"caption-attachment-56649\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/SEO-for-Home-Builders-2.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56649\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/SEO-for-Home-Builders-2.jpeg\" alt=\"Google search -- SEO for home builders\" width=\"700\" height=\"430\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/SEO-for-Home-Builders-2.jpeg 864w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/SEO-for-Home-Builders-2-300x184.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/SEO-for-Home-Builders-2-768x472.jpeg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/SEO-for-Home-Builders-2-150x92.jpeg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-56649\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.chatterbuzzmedia.com\/blog\/marketing-strategy-ideas-for-home-builders\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Tools to rely on<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\">Google Analytics<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Instal the tool on your website to track visitors and see how well your SEO strategy performs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keyword Explorer<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Use the keyword research tool to get keyword ideas from a huge database with monthly search volumes and other metrics.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>2. Build a social media presence<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is a <a href=\"https:\/\/www.engagebay.com\/blog\/automation-tools-for-digital-marketing\/\">powerful marketing tool<\/a> for all businesses, and we can\u2019t miss out on it in our marketing strategies for home builders.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is a great platform to gain visibility; however, it\u2019s difficult to conquer. Each platform has its unique characteristics and audience demographics, and they can serve different purposes for home builders, HVAC\/heat pump installers, and related businesses, such as:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook (varied range of demographics) is great for:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reaching a wide range of demographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engaging with potential clients through comments and messages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcasing their projects through photo albums<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram (visual platform) is great for:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcasing aesthetics and quality through high-quality images and videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leveraging stories and reels for behind-the-scenes content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highlighting the construction process<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcasing finished projects<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gaining visibility through hashtags<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LinkedIn (networking platform) is great for:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B2B marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Connecting with suppliers, contractors, and industry professionals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establishing expertise in the field through content<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">X (formerly known as Twitter) is great for:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sharing quick updates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engaging with customers through tweets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Participating in relevant industry conversations<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pinterest (a highly visual platform) is great for:<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcasing home designs, plans, and interior decor ideas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reaching potential clients who are looking for inspiration for their homes<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube (video-sharing platform) is great for:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcasing projects through videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sharing client testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offering educational content about home-building processes and tips<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It\u2019s important to curate content based on the platform\u2019s requirements. To help you get started with content for social media, here are some tips with great examples:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create posts that are engaging. You may ask questions or poll your followers to get them to interact with your brand.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><em><strong>For example,<\/strong><\/em> take a look at this Instagram post from LennarHomes:<\/span><\/p>\n<figure id=\"attachment_52821\" aria-describedby=\"caption-attachment-52821\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-post-of-LennarHomes.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-52821\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-post-of-LennarHomes.png\" alt=\"Instagram post of LennarHomes\" width=\"700\" height=\"294\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-post-of-LennarHomes.png 1127w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-post-of-LennarHomes-300x126.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-post-of-LennarHomes-1024x430.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-post-of-LennarHomes-768x322.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-52821\" class=\"wp-caption-text\"><em><a href=\"https:\/\/idealcrm.app\/construction-marketing\/social-media-post-ideas-for-builders\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This post garnered more than 2K viewers. The secret? It calls for engagement with the question: \u201cWhat space in this beautiful home do you like the most?\u201d<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build your credibility on LinkedIn by building a network of professionals. Post content that helps you stand out as an industry leader.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take a look at this post from Boom Construction Ltd. that showcases its finished project:<\/span><\/p>\n<figure id=\"attachment_52822\" aria-describedby=\"caption-attachment-52822\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/LinkedIn-post-from-Boom-Construction-Ltd.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-52822\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/LinkedIn-post-from-Boom-Construction-Ltd.png\" alt=\"LinkedIn post from Boom Construction Ltd.\" width=\"700\" height=\"597\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/LinkedIn-post-from-Boom-Construction-Ltd.png 726w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/LinkedIn-post-from-Boom-Construction-Ltd-300x256.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-52822\" class=\"wp-caption-text\"><em><a href=\"https:\/\/idealcrm.app\/construction-marketing\/social-media-post-ideas-for-builders\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build a community by responding to people who comment on your posts. Get personal to build a relationship.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s how Pulte Homes uses this strategy to stay in touch with their target audience on Facebook:<\/span><\/p>\n<figure id=\"attachment_52823\" aria-describedby=\"caption-attachment-52823\" style=\"width: 391px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Facebook-post-of-Pulte-Homes.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-52823 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Facebook-post-of-Pulte-Homes.png\" alt=\"Facebook Post of Pulte Homes\" width=\"391\" height=\"621\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Facebook-post-of-Pulte-Homes.png 391w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Facebook-post-of-Pulte-Homes-189x300.png 189w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/a><figcaption id=\"caption-attachment-52823\" class=\"wp-caption-text\"><em><a href=\"https:\/\/blog.hubspot.com\/marketing\/10-brands-to-follow-on-social-media\">Source<\/a><\/em><\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use social media platforms as a portfolio builder. Pinterest is a great spot to share pictures people can save for future reference.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s a stunning showcase from ArchDaily, one of the most popular architecture websites:<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Pinterest-Post-of-Archdaily.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-52824\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Pinterest-Post-of-Archdaily.png\" alt=\"Pinterest Post of ArchDaily\" width=\"700\" height=\"469\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Pinterest-Post-of-Archdaily.png 907w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Pinterest-Post-of-Archdaily-300x201.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Pinterest-Post-of-Archdaily-768x515.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With over 750K followers, many Pinterest users look to ArchDaily\u2019s designs for inspiration.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create short videos on a specific subject that may interest the viewer to watch until the end, say a did you know or DIY?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><em><strong>For example,<\/strong><\/em> here\u2019s a video with 4 million views on YouTube that teaches how to grout:<\/span><\/p>\n<figure id=\"attachment_52826\" aria-describedby=\"caption-attachment-52826\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Youtube-video-on-how-to-grout.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-52826\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Youtube-video-on-how-to-grout.png\" alt=\"YouTube Video on how to grout\" width=\"700\" height=\"475\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Youtube-video-on-how-to-grout.png 816w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Youtube-video-on-how-to-grout-300x204.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Youtube-video-on-how-to-grout-768x521.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-52826\" class=\"wp-caption-text\"><em><a href=\"https:\/\/idealcrm.app\/construction-marketing\/social-media-post-ideas-for-builders\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hashtags are an excellent way for people to discover you via relevant keywords. Use them, but be careful not to clutter your posts with unnecessary ones. Do your research to find the trending ones that match your content on a specific platform.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Drees Homes shows their inventiveness in hashtag invention and dedication to brand engagement by allowing anybody who interacts with it to tag #LivingTheDrees. During the holidays, Drees Homes keeps its hashtags topical and exciting with regular maintenance, such as #HappyHollyDrees.<\/span><\/p>\n<figure id=\"attachment_52828\" aria-describedby=\"caption-attachment-52828\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Drees-Homes-Hashtags-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-52828\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Drees-Homes-Hashtags-1.png\" alt=\"Drees Homes Hashtags\" width=\"700\" height=\"303\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Drees-Homes-Hashtags-1.png 979w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Drees-Homes-Hashtags-1-300x130.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Drees-Homes-Hashtags-1-768x333.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-52828\" class=\"wp-caption-text\"><em><a href=\"https:\/\/blog.hubspot.com\/marketing\/10-brands-to-follow-on-social-media\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Tools to rely on<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.loomly.com\/\">Loomly<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> All-rounder social media management automating application.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=org.buffer.android&amp;hl=en&amp;gl=US\">Buffer<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> A mobile content scheduling app for all social media platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/ritetag.com\/\">ritetag.com<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> A hashtag tool that displays tweets, retweets, and views for certain hashtags on X.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>3. Make it to your lead\u2019s inbox with email marketing campaigns<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">Email marketing<\/a> is a must-have tool as part of the marketing strategies for home builders. It can help:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach potential buyers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Announce available listings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage them to put down deposits on houses in neighborhoods they&#8217;re interested in&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to increase the number of bookings for custom houses you build, email marketing with segmentation lets you send targeted marketing emails. When you have a <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> with robust contact management, like <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">, it can allow you to capture and segment your target audience based on specific characteristics, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preferences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online behavior<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interests and more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may use these segments to deliver <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">personalized email<\/a> content that meets your lead&#8217;s needs. Data shows that compared to unsegmented emails, segmented ones get <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats#highlight\"><span style=\"font-weight: 400;\">30%<\/span><\/a><span style=\"font-weight: 400;\"> higher opens and 50% more clickthroughs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segmentation and personalization of email content will keep your home-building services in the minds of your prospects. It will encourage them to consult with you when they are ready.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also leverage <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-automation-strategy\/\"><span style=\"font-weight: 400;\">email marketing automation<\/span><\/a><span style=\"font-weight: 400;\"> with a cloud-based CRM. You may set triggers to send emails to specific leads when they take certain actions. For example, automate an email with details for someone who showed interest in your business:<\/span><\/p>\n<figure id=\"attachment_52830\" aria-describedby=\"caption-attachment-52830\" style=\"width: 466px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Email-Marketing-of-Home-Builders.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-52830 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Email-Marketing-of-Home-Builders.png\" alt=\"Email Marketing of Home Builders\" width=\"466\" height=\"699\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Email-Marketing-of-Home-Builders.png 466w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Email-Marketing-of-Home-Builders-200x300.png 200w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><figcaption id=\"caption-attachment-52830\" class=\"wp-caption-text\"><em><a href=\"https:\/\/smarttouchinteractive.com\/newsblog\/best-home-builder-marketing-emails-2019\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Tools to rely on<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\">EngageBay email templates<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Get easy-to-customize email templates for different occasions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">EngageBay email marketing platform<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Use templates to create and automate your email campaigns in a few clicks.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/home-business\/\">Read also: How to Start Your Home Business Successfully in 2025<\/a><\/p>\n<h3><span style=\"font-weight: 400; color: #993300;\"><strong>4. Content is king (when you do it right)<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every marketer will swear by the power of content. Relevant content helps brands build trust and establish authority, so we can\u2019t ignore it in our home builder marketing strategies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, In 2021, content marketing succeeded for <\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Fshifting-gears-content-marketing-industry-2022%2F&amp;text=91%25%20of%20marketing%20pros%20surveyed%20by%20%40Semrush%20achieved%20success%20with%20their%20content%20marketing%20in%202021.%20Explore%20the%20highlights%20to%20find%20out%20what%20worked%20and%20what%20didn%E2%80%99t%21%20%23Sponsored&amp;via=CMIContent&amp;related=CMIContent\"><span style=\"font-weight: 400;\">91%<\/span><\/a><span style=\"font-weight: 400;\"> of marketing professionals surveyed by Semrush.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A regularly maintained blog is an excellent approach to provide search engines with the kind of content they love: new, high-quality stuff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Posting high-quality articles on your website also shows your leads and customers that you\u2019re the master of your domain. But what defines high-quality content? One that is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relevant to the specific demographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Informative and educative<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adds value to a given topic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember to target specific keywords for optimization to take your chances of ranking on top of search engine result pages.&nbsp;<\/span><\/p>\n<p><em><b>A good tip:<\/b><\/em><span style=\"font-weight: 400;\"> Find out what content your audience looks for the most. You\u2019re likely to find your competitors posting about it. Include that content but add a unique twist to it by either diving in deep or adding additional things to consider.<\/span><\/p>\n<p><em><b>A better tip: <\/b><\/em><span style=\"font-weight: 400;\">Niche down your target audience and personalize your content to an audience close to home. You may read a lot about \u201cHow to find the best deals on houses,\u201d but not enough about \u201cHow to find the best deals on houses in Denver.\u201d&nbsp;<\/span><\/p>\n<p><em><b>The best tip: <\/b><\/em><span style=\"font-weight: 400;\">Explore related ideas to help your target audience gather means to purchase a house from you. Targeting people may need funding\u2013 whip up a blog on great loans they can rely on. Use tools to explore top-performing related content ideas in your industry, like Semrush:<\/span><\/p>\n<figure id=\"attachment_52831\" aria-describedby=\"caption-attachment-52831\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/SemRush-analysis-in-Real-Estate-Sector.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-52831\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/SemRush-analysis-in-Real-Estate-Sector.png\" alt=\"SemRush analysis in Real Estate Sector\" width=\"700\" height=\"559\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/SemRush-analysis-in-Real-Estate-Sector.png 733w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/SemRush-analysis-in-Real-Estate-Sector-300x239.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-52831\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.semrush.com\/blog\/real-estate-content-marketing\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The Spruce\u2019s website content is a great example if you\u2019re looking for some inspiration for great blogging content:&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Spruces-website-content.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-52832\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Spruces-website-content.png\" alt=\"Spruce website content\" width=\"700\" height=\"321\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Spruces-website-content.png 809w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Spruces-website-content-300x138.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Spruces-website-content-768x352.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h4><span style=\"color: #666699;\"><strong>Tools to rely on<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.semrush.com\/topic-research\/?utm_source=RealEstateContent&amp;utm_medium=Blog&amp;utm_campaign=nichecontent_q2\">Semrush Topic Research tool<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Get a list of trending content ideas with related subtopics in a given locality.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/chat.openai.com\/\">ChatGPT<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Leverage AI to generate content ideas and structures for your written content.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>5. Leverage visual marketing tools<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The brain processes visuals <\/span><span style=\"font-weight: 400;\">60,000<\/span><span style=\"font-weight: 400;\"> times quicker than text. Image-rich articles attract <\/span><a href=\"https:\/\/www.b2bmarketing.net\/en-gb\/resources\/news\/research-news-articles-images-get-94-more-views-those-without\"><span style=\"font-weight: 400;\">94% <\/span><\/a><span style=\"font-weight: 400;\">more views. These statistics demonstrate the importance of visuals for home builders digital marketing. So, yes, any web material benefits from visuals. However, brands in the home-building sector especially need them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because they can help your audience visualize what living in a space you built is like. They give your leads a taste of your products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to some high-quality images of your homes, you may utilize easily available local photos to showcase the communities. Your potential customers may enjoy the view of their future communities, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retail centers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trails and parks&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Schools and more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, remember that low-quality images or poorly filmed videos might turn off a potential customer. A primary focus should be on visuals that really wow. You may incorporate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Charts and graphs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Floor plans<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interactive carousels of professionally clicked photos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Locality maps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long and short-form videos for virtual tours<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drone footage of your properties&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live streams and more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">View the video content made by 4G Design Build for different topics on their website:<\/span><\/p>\n<figure id=\"attachment_52833\" aria-describedby=\"caption-attachment-52833\" style=\"width: 815px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/4G-Design-Build.png\"><img decoding=\"async\" class=\"size-full wp-image-52833\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/4G-Design-Build.png\" alt=\" video content made by 4G Design Build\" width=\"815\" height=\"328\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/4G-Design-Build.png 815w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/4G-Design-Build-300x121.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/4G-Design-Build-768x309.png 768w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/a><figcaption id=\"caption-attachment-52833\" class=\"wp-caption-text\"><a href=\"https:\/\/build4g.com\/videos\/\">Source<\/a><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Tools to rely on<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.bannersnack.com\/\">Bannersnack<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> An online tool to create banners with various templates.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.canva.com\/\">Canva<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> An easy-to-use tool for creating stunning visuals with a huge stock library of countless graphics and templates to create videos, images, infographics, and more.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>6. Build social proof with customer testimonials and referrals<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When someone is unsure about a crucial issue, social proof may be a compelling reason to decide. Research done online is the starting point for <\/span><a href=\"https:\/\/conversionxl.com\/blog\/9-things-to-know-about-influencing-purchasing-decisions\/\"><span style=\"font-weight: 400;\">87%<\/span><\/a><span style=\"font-weight: 400;\"> of purchasing choices, and the typical buyer reads <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/social-proof-examples\"><span style=\"font-weight: 400;\">ten<\/span><\/a><span style=\"font-weight: 400;\"> reviews before deciding on a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the community of buyers that home-builders target, there are two ways to build social proof:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Offline:<\/strong> Through word of mouth and recommendations from trusted individuals, such as friends and family.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Online:<\/strong> Nothing beats the power of <a href=\"https:\/\/www.engagebay.com\/blog\/positive-online-reviews-for-your-business\/\">positive reviews<\/a> left by happy clients.<\/span><\/li>\n<\/ol>\n<p>Companies like <a href=\"https:\/\/brehmroofing.com\/ocala-florida\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Brehm Roofing &amp; Restoration<\/a> effectively leverage customer testimonials and online reviews to build trust with potential clients, showing proof of their quality and reliability.<\/p>\n<p><span style=\"font-weight: 400;\">You may flaunt the success stories of your happy customers on your social media, website, and review websites using:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Happy customers\u2019 quotes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great storytelling<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check out this example of building social proof by Pillar Homes on social media. They get their current and former customers to leave a review on Facebook:<\/span><\/p>\n<figure id=\"attachment_52835\" aria-describedby=\"caption-attachment-52835\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Social-proof-by-Pillar-Homes.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-52835\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Social-proof-by-Pillar-Homes.png\" alt=\"Social proof by Pillar Homes\" width=\"700\" height=\"403\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Social-proof-by-Pillar-Homes.png 785w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Social-proof-by-Pillar-Homes-300x173.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Social-proof-by-Pillar-Homes-768x442.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-52835\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.chatterbuzzmedia.com\/blog\/marketing-strategy-ideas-for-home-builders\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Tools to rely on<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/survicate.com\/\">Survicate<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Gather customer feedback on various digital platforms via surveys that you may send as an email, attach a link, or send a message on chat.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.google.com\/forms\/about\/\">Google Forms<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Google&#8217;s easy-to-use form builder allows you to ask various questions to collect responses regarding your customers&#8217; experience.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>7. Incorporate paid advertising in marketing strategies for home builders<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The above digital marketing strategies help you attract organic traffic. However, we strongly suggest incorporating paid advertisement in marketing strategies for home builders to gain momentum. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few types of ads you can consider investing in:&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Paid search or paid-per-click (PPC) advertising<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Paid search or paid-per-click (PPC) advertising is a powerful tool for attracting qualified visitors to your website from search engines like Google and Bing. They both offer keyword-based ad placement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a cost-effective advertising method to increase website traffic; you only pay if someone clicks on your ad.&nbsp;<\/span><\/p>\n<figure id=\"attachment_52836\" aria-describedby=\"caption-attachment-52836\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-per-click-Marketing-Strategies-for-Home-Builders.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-52836\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-per-click-Marketing-Strategies-for-Home-Builders.png\" alt=\"Paid-per-click Marketing Strategies for Home Builders\" width=\"700\" height=\"359\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-per-click-Marketing-Strategies-for-Home-Builders.png 835w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-per-click-Marketing-Strategies-for-Home-Builders-300x154.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-per-click-Marketing-Strategies-for-Home-Builders-768x394.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-52836\" class=\"wp-caption-text\"><em><a href=\"https:\/\/comradeweb.com\/blog\/marketing-strategies-for-home-builders\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">How do you go about it?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determine which terms your ideal customers are using to find a house builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bid on the keyword and base it on the competitive ratio&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create ads and landing pages that effectively convey your USP with content tailored to turn visitors into <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\">marketing-qualified leads<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use analytics to see how well your ads are doing and change up your approach based on that data<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Display and video ads marketing strategies for home builders<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You can reach a large audience by leveraging powerful visual impressions with display and video advertising. They let you showcase your homes with the following:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High-quality photographs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Virtual tours<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Entertaining video material<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You can add display and video ads on websites, social media platforms, and video-sharing platforms like YouTube. Choose the hosting platforms based on where potential customers spend most of their time online. To make the most of display and video ads:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use aesthetically pleasing designs for your ad campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a prominent <a href=\"https:\/\/www.engagebay.com\/blog\/email-calls-to-action\/\">call-to-action (CTA)<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use professional-grade media to highlight your houses and your brand&#8217;s USP.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Programmatic ads marketing strategies for home builders<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A key feature of programmatic advertising is the real-time automation purchasing and selling ad placement purchasing and selling. It enables you to target particular audiences according to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online activity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interests<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can further enhance programmatic ads with geofencing, allowing advertisers to target consumers according to their geographic location. It targets users near builder&#8217;s display homes or office locations. This is useful for attracting people to your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Events<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Model house openings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time-sensitive marketing<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Retargeted ads marketing strategies for home builders<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">So, imagine someone looking for a home in a certain area priced below a particular threshold on your website. They spend considerable time engaging with the segment that discusses the garage space. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You now know the possible client&#8217;s budget, approximate location, and desired feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, say that individual goes to the news after leaving a website. You can retarget them with an ad on the news website to show them houses in their price range with garages near them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more individuals see you during online browsing, the more you&#8217;ll be on their minds. They will have more trust in you and be more inclined to consult with you against your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using retargeting, you may limit ad exposure to just the people you want to see them. You&#8217;ll be investing only in publicizing your house for sale to those in the market to make good use of your advertising budget.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Tools to rely on<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.semrush.com\/analytics\/adwords\/positions\">Semrush\u2019s Advertising Research<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Analysis tools for Google ads that let you look into competitors and get insight into their ad copy and targeted keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/adsmanager.facebook.com\/\">Facebook Ads Manager<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Create, edit, and track ads right from your mobile for social media.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>8. Get on trend with influencer marketing strategies for home builders<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Collaborating with influential individuals or organizations on social media is a great marketing strategy for home builders to reach their target audience. You may work together to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Host events and property tours<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Position your offers in their content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build social proof with their endorsement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may commission influencers to create content to promote your homebuilding brand, goods, and services to their audiences in return for:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Result-based compensation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fixed fee&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Freebies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other incentives<\/span><\/li>\n<\/ol>\n<p><em><b>Pro tip: <\/b><\/em><span style=\"font-weight: 400;\">Audience interaction and content quality are superior to follower count. You want brand engagement and message buy-in. Builders may contact influencers in home design, remodeling, or lifestyle niches if they wish to promote new homes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to spend less time on influencer profiling and more time refining your campaign, then influencer markets and platforms are a fantastic option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this collaboration of Design Home with <\/span><a href=\"https:\/\/www.instagram.com\/chrislovesjulia\/\"><span style=\"font-weight: 400;\">Julia Marcum<\/span><\/a><span style=\"font-weight: 400;\">, a home improvement influencer on Instagram:&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Design-Home-with-Julia-Marcum.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-52837 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Design-Home-with-Julia-Marcum.png\" alt=\"Design Home with Julia Marcum\" width=\"685\" height=\"548\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Design-Home-with-Julia-Marcum.png 685w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Design-Home-with-Julia-Marcum-300x240.png 300w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/a><\/p>\n<h4><span style=\"color: #666699;\"><strong>Tools to rely on<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/grin.co\/\">Grin<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> A creator management tool for brands to keep on top of all their branded content, customer advocacy, and affiliate marketing programs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/creator.co\/\">Creator.co<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Brands can automate their influencer campaigns independently or work with a trained campaign expert.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/unique-real-estate-marketing-ideas\/\">Read also: Selling Homes in Style &#8212; 29 Unique Real Estate Marketing Ideas<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Traditional_Marketing_Strategies_for_Home_Builders\"><\/span><span style=\"color: #339966;\"><strong>Traditional Marketing Strategies for Home Builders<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Incorporating traditional marketing alongside digital strategies is essential for home builders. When they work together:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It broadens the reach and enhances the effectiveness of your marketing efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It also allows for a more diverse approach, reaching potential clients at different touchpoints and moments in their daily lives.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A mix of the two ensures a more comprehensive market penetration, catering to various preferences and behaviors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are some traditional marketing strategies for home builders that you may consider along with increasing your digital presence:<\/span><\/p>\n<ol>\n<li><b>Register on third-party marketplace sites:<\/b><span style=\"font-weight: 400;\"> Utilize platforms like Zillow and Neighborhood Housing Services (NHS) to enhance visibility. Many potential customers who are actively searching for homes\u200b\u200b use these platforms.<\/span><\/li>\n<li><b>TV and radio advertising:<\/b><span style=\"font-weight: 400;\"> Of all the time Americans over 18 listen to streaming audio platforms, <\/span><a href=\"https:\/\/www.adresultsmedia.com\/news-insights\/is-radio-advertising-effective\/\"><span style=\"font-weight: 400;\">40%<\/span><\/a><span style=\"font-weight: 400;\"> is on AM\/FM radio. Additionally, Thinkbox reports that television commercials generate over <\/span><a href=\"https:\/\/topmediadvertising.co.uk\/effectiveness-of-tv-advertising\/\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of advertising revenue. Therefore, homebuilders may get a significant return on investment for radio and TV advertising.<\/span><\/li>\n<li><b>Billboard advertising: <\/b><span style=\"font-weight: 400;\">A tried-and-true method, billboards are cost-efficient and can reach a wide audience, especially in high-traffic areas\u200b.<\/span><\/li>\n<li><b>Arrange in-person presentation: <\/b><span style=\"font-weight: 400;\">Personal interaction with brokers through presentations can effectively communicate the value of your business and foster valuable relationships.<\/span><\/li>\n<li><b>Event marketing:<\/b><span style=\"font-weight: 400;\"> Hosting or participating in events like open houses and trade shows provides opportunities for face-to-face marketing. It helps build direct engagement with target audiences.<\/span><\/li>\n<li><b>Print advertising or direct mail: <\/b><span style=\"font-weight: 400;\">Though traditional, print advertising can effectively reach target demographics. It works especially well when integrated into a broader marketing strategy. You can give ads in newspapers and magazines or send them to promising leads in direct mail.<\/span><\/li>\n<li><b>Street or directional signage: <\/b><span style=\"font-weight: 400;\">Basic yet effective, placing signs in strategic locations can draw attention to listings and open houses.<\/span><\/li>\n<li><b>Event sponsorship or experiential marketing:<\/b><span style=\"font-weight: 400;\"> Sponsorship of events can enhance brand visibility and association with community activities. It helps align with company values and memorably reach potential customers.<\/span><\/li>\n<li><b>Internal and external referrals: <\/b><span style=\"font-weight: 400;\">Leveraging internal and external referrals can open doors to new business opportunities. In addition to building social proof online, it can enhance credibility through positive word-of-mouth from satisfied clients.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyzing_and_Adapting_Marketing_Strategies_for_Home_Builders\"><\/span><span style=\"color: #339966;\"><strong>Analyzing and Adapting Marketing Strategies for Home Builders<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, you have a good list of digital marketing strategies for home builders; however, let\u2019s not forget the importance of continuous improvement. Analyzing your performance using the right metrics is important to understand what\u2019s working and what needs improvement.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t know what metrics to track? Let us get you on the track:<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Inbound marketing to drive traffic to your website<\/strong><\/span><\/h3>\n<p><b>Strategies for inbound marketing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<\/ul>\n<p><b>Primary metric: <\/b><span style=\"font-weight: 400;\">Impressions-to-visitors (%).<\/span><\/p>\n<p><b>Secondary metrics:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per impression<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per click<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Total visits<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>Quality content and visualization to drive traffic<\/strong><\/span><\/h3>\n<p><b>Strategies for quality content generation:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visual marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media<\/span><\/li>\n<\/ul>\n<p><b>Primary metric: <\/b><span style=\"font-weight: 400;\">Visitors-to-leads (%).<\/span><\/p>\n<p><b>Secondary metrics:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Total leads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per lead<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing qualified leads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales qualified leads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Abandonment rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time on page.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>Lead nurturing with followups:<\/strong><\/span><\/h3>\n<p><b>Strategies to lead nurturing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surveys<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\"><span style=\"font-weight: 400;\">Live chat<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1-1 follow ups<\/span><\/li>\n<\/ul>\n<p><b>Primary metric: <\/b><span style=\"font-weight: 400;\">Leads-to-appointments (%).<\/span><\/p>\n<p><b>Secondary metrics:&nbsp;<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Response time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Response rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-through<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per appointment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Appointments set<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Appointments kept<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>Closing the deal<\/strong><\/span><\/h3>\n<p><b>Strategies for closing the deal:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Virtual tours<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\"><span style=\"font-weight: 400;\">Landing pages<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Virtual meetings<\/span><\/li>\n<\/ul>\n<p><b>Primary metrics:<\/b><span style=\"font-weight: 400;\"> Appointments-to-sale (%) and percent of sales from digital marketing<\/span><\/p>\n<p><b>Secondary metrics:&nbsp;<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per sale&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Model tours&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Site tours&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Workups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of visits before contract<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contracts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cancellation rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Closings<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>Getting referrals&nbsp;<\/strong><\/span><\/h3>\n<p><b>Strategies for getting referrals:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand app<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/\"><span style=\"font-weight: 400;\">Customer journey mapping<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer Portal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer service<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Survey platforms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Warranty program<\/span><\/li>\n<\/ul>\n<p><b>Primary metric:<\/b><span style=\"font-weight: 400;\"> Sales from referrals<\/span><\/p>\n<p><b>Secondary metrics:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Net Promoter Score (NPS) to see how willing they are to refer your brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer satisfaction scores&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer Effort Score<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Adjusting your strategies based on these metrics and market changes will involve:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regularly reviewing the performance data&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifying areas of improvement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adapting strategies accordingly&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><em><strong>For example,<\/strong> <\/em>if the cost per lead is high, a home builder might shift their marketing budget to more effective channels or refine their targeting.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, low engagement rates on the website could lead to a redesign or content overhaul to meet customer needs better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Staying flexible and responsive to data and broader market trends ensures marketing efforts align with customer behaviors and preferences. Regular analysis and adaptation are key to maintaining an effective marketing strategy in the ever-changing home-builder market.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/\">Read also: Construction Marketing Ideas &amp; Examples For 2024<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Future_Trends_to_Watch_Out_for_Home_Builders\"><\/span><span style=\"color: #339966;\"><strong>Future Trends to Watch Out for Home Builders<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing strategies for home builders saw various rises and falls of trends with time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Staying ahead of the curve is crucial to position your business at the forefront of innovation. By staying informed about up-and-coming demands and tech advancement, you adapt your marketing strategies to meet the needs and expectations of the modern homebuyer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some key trends shaping the future of marketing in the home-building market:&nbsp;<\/span><\/p>\n<ul>\n<li><b>Mobile-first websites:<\/b><span style=\"font-weight: 400;\"> With <\/span><a href=\"https:\/\/www.mobiloud.com\/blog\/what-percentage-of-internet-traffic-is-mobile#:~:text=Mobile%20makes%20up%2057.8%25%20of,2.04%25%20of%20total%20online%20traffic.\"><span style=\"font-weight: 400;\">57.8%<\/span><\/a><span style=\"font-weight: 400;\"> of web traffic coming from mobile devices, optimizing your website for mobile is no longer optional. Users want quick loading times, stunning visuals, and a user-friendly interface at their fingertips! Don\u2019t miss out on this opportunity to engage your mobile-savvy audience.<\/span><\/li>\n<li><b>Embracing social proof:<\/b><span style=\"font-weight: 400;\"> Studies show <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli\/511360\/\"><span style=\"font-weight: 400;\">57%<\/span><\/a><span style=\"font-weight: 400;\"> of audiences believe more than half of a brand\u2019s content isn\u2019t authentic. This is why social proof is very important! The power of user-generated content is undeniable in building social proof. Encourage and showcase customer testimonials and experiences to build trust and authenticity with potential buyers.<\/span><\/li>\n<li><b>Short-form video content:<\/b><span style=\"font-weight: 400;\"> Human attention span is on the decline. It makes sense why short, engaging videos are the future. They&#8217;re not just appealing; they&#8217;re also effective in driving decision-making. Dive into home tours, FAQs, and testimonials in a format that today&#8217;s consumer prefers.<\/span><\/li>\n<li><b>AI integration: <\/b><span style=\"font-weight: 400;\">AI is the name of the game for the future of customer engagement. AI can help you streamline and automate almost all parts of digital marketing, such as:<\/span>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chatbots<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content planning and creation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertising and more<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Leverage this technology to streamline your marketing efforts and train AI algorithms to provide personalized experience.<\/span><\/p>\n<ul>\n<li><b>Quality SEO: <\/b><span style=\"font-weight: 400;\">As Google rolls out algorithm updates, the days when you could rank with keyword stuffing are gone. With search algorithms getting smarter, your SEO strategy should focus on meaningful content that resonates with your audience.<\/span><\/li>\n<li><b>Personalization is key:<\/b><span style=\"font-weight: 400;\"> As authenticity becomes important, generic marketing repels customers. It\u2019s important to tailor your marketing efforts to individual needs and preferences. Build an <a href=\"https:\/\/www.engagebay.com\/blog\/create-ideal-customer-profile\/\">ideal customer profile<\/a> and leverage segmentation to deliver personalized content.<\/span><\/li>\n<li><b>Privacy in advertising:<\/b><span style=\"font-weight: 400;\"> Data privacy is paramount to users these days. Adapt your advertising strategies to be less invasive, balancing personalization with privacy.<\/span><\/li>\n<li><b>Sustainability matters<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Eco-friendly practices are not just good for the planet; they&#8217;re good for business. <\/span><a href=\"https:\/\/www.vivendi.com\/wp-content\/uploads\/2019\/02\/Meaningful-Brands-PR.pdf\"><span style=\"font-weight: 400;\">77%<\/span><\/a><span style=\"font-weight: 400;\"> of shoppers say they&#8217;re more likely to support companies whose beliefs align with theirs. Businesses that emphasize creating eco-friendly houses will likely surge in popularity in the coming years as more and more homebuyers seek out these types of projects.<\/span><\/li>\n<li><b>Innovative tech tools:<\/b><span style=\"font-weight: 400;\"> Embrace up-and-coming technologies for construction and marketing, such as:<\/span>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3D printing for building entire homes or small models<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building Information Modeling (BIM) for detailed planning<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Virtual and Augmented Reality for immersive experiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Smart Home Systems for modern living solutions<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crm\/\">Read also: Real Estate CRM &#8212; Everything You Need to Know<\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do you know which home-builder or real estate development marketing ideas we provided are the most valuable? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a trick question &#8212; there&#8217;s no right answer to it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thing is, you can&#8217;t rely on a single tactic to succeed. To propel your business forward and boost maximum ROI, you must employ a combination of the strategies that make the most sense to you. Crafting a diverse marketing strategy is the key to thriving in the home-building market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It blends both modern digital tactics and time-tested traditional approaches.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the industry evolves, continuously adapting and refining these strategies will be crucial for sustained success and growth in the competitive landscape of home building. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep trying different approaches until you find one that works. Optimizing and fine-tuning are sometimes all that&#8217;s needed to get perfection. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay innovative, stay responsive, and watch your home-building business flourish.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is an all-in-one marketing, sales, and customer support software for small businesses and startups. You get email marketing, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, landing pages and <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">email templates<\/a>, contact management, 360-degree customer views, and more.<\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up for free<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay or<\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"> <span style=\"font-weight: 400;\">book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts. <\/span><\/p>\n<hr>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span><strong><span style=\"color: #339966;\">Frequently Asked Questions (FAQ)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><b>1. Why is SEO important for home builders, and how can it be optimized?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO increases website visibility in search engines, leading to more traffic and potential leads. You may optimize your website through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword research<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consistent content publishing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing website speed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Local SEO strategies like Google My Business<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>2. What role does content marketing play in attracting potential homebuyers?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content marketing helps brands establish authority and trust by providing valuable, informative, and relevant content to potential buyers. It helps your customers make informed decisions.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>3. How can home builders use email marketing to their advantage?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing strategies for home builders can benefit from email marketing when they send targeted content to the right segments in their contact list. Personalized emails help <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">nurture leads<\/a>, increasing the chances of conversion by announcing new listings and keeping potential buyers informed.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketers in the home building sector may have discovered that attracting new clients is easier said than done. Marketing strategies [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":56841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[5730,9197,5211],"class_list":["post-52815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-strategies","tag-marketing-strategies-for-home-builders","tag-real-estate-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Proven Marketing Strategies for Home Builders<\/title>\n<meta name=\"description\" content=\"We discuss 8 of the best digital marketing strategies for home builders and traditional real estate development marketing methods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Proven Marketing Strategies for Home Builders\" \/>\n<meta property=\"og:description\" content=\"We discuss 8 of the best digital marketing strategies for home builders and traditional real estate development marketing methods.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - 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