{"id":5354,"date":"2020-12-07T03:23:32","date_gmt":"2020-12-07T03:23:32","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=5354"},"modified":"2026-05-05T13:28:32","modified_gmt":"2026-05-05T13:28:32","slug":"cold-email-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/","title":{"rendered":"12 Cold Email Marketing Tips To Increase Your Conversion Rates"},"content":{"rendered":"<p>If you\u2019ve never attempted <strong>cold email marketing<\/strong> before because convinced it doesn\u2019t work, you\u2019re missing out on a lot of good opportunities to convert leads into customers.<\/p>\n<p><strong>Cold emailing<\/strong> has been and still is one of the most effective ways to land clients \u2014 that is, if it\u2019s done right.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p>Doesn\u2019t <strong>cold email marketing<\/strong> have a bad rep? Sort of, but not really.<\/p>\n<p>Most of the bad reviews you\u2019ve heard about the method are due to the poorly-written emails that employ the wrong strategy or have no strategy behind them.<\/p>\n<p>These emails often come across as borderline if not actual spam \u2014 and, unless it\u2019s the edible pre-cooked canned meat type, nobody really likes spam.<\/p>\n<p>Friends, industry experts swear by the <strong>effectiveness of cold emailing<\/strong> when it comes to landing clients. If you&#8217;re <a href=\"https:\/\/www.engagebay.com\/blog\/email-blast\/\"><strong>sending cold emails<\/strong><\/a> with zero success, then you might have to <strong>consider reviewing your cold emailing process<\/strong>.<\/p>\n<p>In this post, we\u2019ll tell you exactly how with <strong>12 actionable cold email marketing tips<\/strong>. Let\u2019s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#What_Does_Cold_Email_Marketing_Mean\" >What Does Cold Email Marketing Mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Why_Is_Cold_Emailing_Important\" >Why Is Cold Emailing Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Is_Cold_Email_Spam_Whats_the_Difference\" >Is Cold Email Spam? What\u2019s the Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#12_Cold_Email_Marketing_Tips_That_Will_Increase_Your_Conversion_Rates\" >12 Cold Email Marketing Tips That Will Increase Your Conversion Rates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#1_Send_Personalized_Emails_to_Everyone\" >1. Send Personalized Emails to Everyone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#2_End_With_a_Call-to-Action\" >2. End With a Call-to-Action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Cold_Email_Campaigns\" >Cold Email Campaigns<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Propose_a_Scheduled_Call\" >Propose a Scheduled Call<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Ask_Relevant_Questions\" >Ask Relevant Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Ask_Permission_to_Share_Resources_or_Other_Email-Gated_Freebies\" >Ask Permission to Share Resources (or Other Email-Gated Freebies)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#3_Tell_Them_What_They_Get_Out_of_It\" >3. Tell Them What They Get Out of It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#4_Send_a_Follow-Up_Email\" >4. Send a Follow-Up Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#5_Write_Short_First_Emails\" >5. Write Short First Emails<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#6_Write_Impressive_Cold_Email_Subject_Lines\" >6. Write Impressive Cold Email Subject Lines<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Keep_It_Short\" >Keep It Short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Avoid_Using_Multiple_Punctuation_Marks\" >Avoid Using Multiple Punctuation Marks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Keep_Your_Finger_Away_From_the_Caps_Lock_Key_When_Typing\" >Keep Your Finger Away From the Caps Lock Key When Typing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Avoid_Spammy_Words\" >Avoid Spammy Words<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#7_Use_an_Email_Signature_in_Your_Cold_Email_Marketing\" >7. Use an Email Signature in Your Cold Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#8_Experiment_Experiment_Experiment\" >8. Experiment, Experiment, Experiment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#9_Check_for_Spelling_or_Grammar_Mistakes\" >9. Check for Spelling or Grammar Mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#10_Be_Friendly\" >10. Be Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#11_Give_But_Dont_Expect_to_Receive\" >11. Give, But Don\u2019t Expect to Receive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#12_Express_Gratitude_Whenever_Possible\" >12. Express Gratitude Whenever Possible<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Does_Cold_Email_Marketing_Mean\"><\/span>What Does Cold Email Marketing Mean?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For clarity\u2019s sake, let\u2019s start with a <strong>definition of cold email marketing<\/strong>. A <strong>cold email<\/strong> is like a cold call, albeit a little more considerate.<\/p>\n<p>You\u2019re reaching out to a lead you\u2019ve never spoken to before and hoping they\u2019ll be interested in your products and services.<\/p>\n<p>The lead probably doesn\u2019t know much of anything about your company either. They certainly didn\u2019t opt into your <strong>email newsletter<\/strong>.<\/p>\n<p>That brings us to another good question: how do you get <strong>email addresses for cold email marketing<\/strong>?<\/p>\n<p>Some people aren\u2019t shy about making their <strong>email addresses<\/strong> public, so perhaps you saw the email on social media or in a comment on a competitor\u2019s blog post.<\/p>\n<p><strong>Cold email marketing<\/strong> doesn\u2019t only apply to your would-be customers, by the way. If you want to work with an influencer or write a guest post for a blog and you come right out with that request in the first email, this is <strong>cold emailing<\/strong> too.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Grow your business with powerful email marketing from EngageBay<\/strong><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11715 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Broadcasts.png\" alt=\"email marketing software\" width=\"549\" height=\"457\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Broadcasts.png 549w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Broadcasts-300x250.png 300w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Looking to improve your email marketing strategy? Check out our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to enhance your campaigns effortlessly.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Cold_Emailing_Important\"><\/span>Why Is Cold Emailing Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Cold emailing<\/strong> sounds better than <a href=\"https:\/\/www.engagebay.com\/blog\/cold-calling-tips\/\">cold calling<\/a> since you\u2019re not at risk of getting yelled at by a stranger, but is it really something you want to incorporate into your <a href=\"https:\/\/www.engagebay.com\/blog\/cold-email-guide\/\"><strong>cold email campaigns<\/strong><\/a>?<\/p>\n<p>Most definitely! <a href=\"https:\/\/www.persistiq.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Cold emailing<\/a> can be a great means of lead generation. Sure, like with cold calling, most leads won\u2019t be interested, but the ones that quickly go from icy cold to burning hot.<\/p>\n<p>It\u2019s those hot leads you want your sales team and marketers pursuing.<\/p>\n<p>You can also use <strong>cold email marketing<\/strong> as a form of networking. How? If you\u2019re mass-emailing a sizable list of people, you\u2019re building awareness both of your brand and your products and services.<\/p>\n<p>So sure, even if the original influencer you reached out to couldn\u2019t help you, maybe someone else can. This creates a unique networking opportunity that you could never achieve through cold calling.<\/p>\n<p>Another great reason to <strong>consider cold emailing<\/strong>? Well\u2026<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_Cold_Email_Spam_Whats_the_Difference\"><\/span>Is Cold Email Spam? What\u2019s the Difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just to clarify, <strong>cold emailing is not spam<\/strong>. They\u2019re two different species.<\/p>\n<p>Spam is when someone sends emails to random people without doing any research. It\u2019s non-targeted advertising, which is absolutely a waste of time and effort.<\/p>\n<p><strong>Cold email marketing<\/strong>, on the other hand, requires prospecting, which is the first step in the whole <a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\">sales process<\/a>.<\/p>\n<p>Prospecting is where you identify and make a list of people who might be interested in the product or service you offer. In other words, these people are potential customers.<\/p>\n<p>Use web scraping tools to gather data from various online platforms and identify potential leads to send out your cold emails.<\/p>\n<p>Between sending a thousand <strong>spam emails<\/strong> and a hundred <strong>cold emails<\/strong>, which do you think has more chances of conversions? The answer is obvious!<\/p>\n<p>Even <strong>email services<\/strong>, by default, <strong>filter out spam emails<\/strong>, which makes them even less likely to reach anyone.<\/p>\n<p><strong>Cold emailing<\/strong> beats spam by a large margin.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/outreach-email\/\">Read also: How to Send an Outreach Email That Converts<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Cold_Email_Marketing_Tips_That_Will_Increase_Your_Conversion_Rates\"><\/span>12 Cold Email Marketing Tips That Will Increase Your Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your <strong>strategy when sending cold emails<\/strong> matter. How you approach this form of <strong>emailing<\/strong> can be the difference between acing it and failing spectacularly.<\/p>\n<p>It\u2019s okay if you\u2019ve made mistakes with your <strong>cold email marketing<\/strong> in the past. What matters more is what you do in the future.<\/p>\n<p>Bearing that in mind, here are <strong>12 cold email tips<\/strong> to use going forward.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Send_Personalized_Emails_to_Everyone\"><\/span>1. Send Personalized Emails to Everyone<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using a template will make <strong>cold emailing<\/strong> so much easier, and who doesn\u2019t love easy, right? Yet the problem with templates, as has always been the case, is they come across as a bit generic.<\/p>\n<p>Your recipient can tell. They can feel your lack of sincerity and genuine interest to help them through the structure of your <strong>email content<\/strong>, and that can affect their response.<\/p>\n<p>That\u2019s why <strong>personalization<\/strong> always wins the day, even if it does take more time and effort to get it right.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>EngageBay helps you&nbsp;<a href=\"https:\/\/www.engagebay.com\/resources\/email-personalization\">personalize your emails<\/a>&nbsp;by adding your contacts&#8217; attributes to the emails<\/strong><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11717 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Personalization-1.png\" alt=\"email broadcasts in EngageBay\" width=\"464\" height=\"381\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Personalization-1.png 464w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Personalization-1-300x246.png 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/p>\n<p>Does this mean you have to compose unique content for each recipient that you send an email to? No, but it does mean you have to segment your audience, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\"><strong>create email templates<\/strong><\/a> for each segment, and then <strong>personalize<\/strong> the details before hitting send.<\/p>\n<p>Your effort during the prospecting process is required to improve your <strong>cold email content<\/strong> and increase your conversion rate.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Supercharge your marketing with our ultimate guide on the <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">best powerful strategies<\/a> \u2013 don\u2019t miss out! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/26a1.svg\" alt=\"\u26a1\"><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_End_With_a_Call-to-Action\"><\/span>2. End With a Call-to-Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you including a <a href=\"https:\/\/www.engagebay.com\/blog\/email-calls-to-action\/\"><strong>call to action or CTA<\/strong><\/a> in your emails? If not, it\u2019s time to start, and that\u2019s doubly true when <strong>cold emailing<\/strong>.<\/p>\n<p>A <strong>CTA<\/strong> is supposed to encourage your potential client to take action, so make sure you use decisive, incentivizing language.<\/p>\n<p>Saying something like \u201clooking forward to hearing from you\u201d does not prompt the reader to do anything.<\/p>\n<p>If you want more<\/p>\n<h2 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"Cold_Email_Campaigns\"><\/span>Cold Email Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;endeavors, opt for other more effective alternatives. Here are a few techniques that may help.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Propose_a_Scheduled_Call\"><\/span>Propose a Scheduled Call<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019re aiming to set up a meeting with your prospect, providing a date and time for the proposed call at the end of your <strong>email<\/strong> could increase your chances of getting a response.<\/p>\n<p>Instead of saying \u201care you available for a chat?\u201d or \u201cwhen are you available for a chat?\u201d try something like \u201care you available for a quick chat on Wednesday the 12<sup>th<\/sup> at 10:00 a.m.?\u201d or \u201cAre you available for a quick chat on May 22<sup>nd<\/sup> at 10:00 a.m.?\u201d<\/p>\n<p>This strategy makes it easier for your potential customer to decide on a response. In this case, they could readily accept the invitation or set another date.<\/p>\n<p>Of course, there will still be people who will remain unmoved by your effort, but don\u2019t be disheartened. It\u2019s all part of the process. What we\u2019re aiming for here is to increase the response rate.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ask_Relevant_Questions\"><\/span>Ask Relevant Questions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Another good way to end your <strong>email<\/strong> is by asking relevant questions that are either open-ended or answerable by a &#8220;yes&#8221; or a &#8220;no.&#8221; This can put you on the road <a href=\"https:\/\/dashthis.com\/blog\/conversion-kpis\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">to more conversions<\/a>!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ask_Permission_to_Share_Resources_or_Other_Email-Gated_Freebies\"><\/span>Ask Permission to Share Resources (or Other Email-Gated Freebies)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you have resources that show how your service can help businesses \u2014 like a video or a short eBook \u2014 ask if you can share it with them at the end of your <strong>email<\/strong>. This move is another excellent conversation starter.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Check out our effective <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to include strong CTAs in your emails.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Tell_Them_What_They_Get_Out_of_It\"><\/span>3. Tell Them What They Get Out of It<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you\u2019re promoting any product or service to potential customers, you always, always, always have to state what\u2019s in it for the customer.<\/p>\n<p>Your credentials, achievements, and service technicalities can be explained in detail by detail at a later time.<\/p>\n<p>The most important thing you should express during the <strong>cold email marketing<\/strong> <strong>stage<\/strong> is the benefits your service could bring to the customer\u2019s personal life or their company.<\/p>\n<p>For instance, instead of writing about your technical skills, you can tell them about the improvements you will help them accomplish.<\/p>\n<p>When <strong>composing your email<\/strong>, keep this in mind: It\u2019s not about you, it\u2019s about them. This tip will take you far!<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>EngageBay&#8217;s simple drag and drop interface helps you create a template that suits your business need <\/strong><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11719 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Builder.png\" alt=\"drag and drop email templates\" width=\"541\" height=\"405\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Builder.png 541w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Builder-300x225.png 300w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Leverage our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to create emails that highlight the benefits for your customers.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Send_a_Follow-Up_Email\"><\/span>4. Send a Follow-Up Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cold calls end with a lot of rejection, and so cold emails. In this case, though, rejection is being outright ignored, blocked, spam-filtered, or sent to the trash.<\/p>\n<p>If your first <strong>email<\/strong> doesn\u2019t get a response, don\u2019t take it personally. More often than not, this message gets brushed aside or unintentionally sent to someone\u2019s spam folder.<\/p>\n<p>When this happens, wait a couple of days and then follow up. There\u2019s a higher chance of getting a reply on the second or third try.<\/p>\n<p>Just a reminder, your <a href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/\"><strong>follow-up email<\/strong><\/a> should be different from your first email. You don\u2019t want your prospect to think that you\u2019re just resending stuff.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Write_Short_First_Emails\"><\/span>5. Write Short First Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s a quick question: Do you like reading long <strong>emails<\/strong>? Most people would answer no, and you\u2019re probably one of them.<\/p>\n<p>When you\u2019re <a href=\"https:\/\/influno.com\/cold-email-copywriting\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">writing a cold email<\/a>, make it brief, clear, and to the point. More information can be provided later on if the lead is interested.<\/p>\n<p>At the start, try to make your email as easy to understand and quick as possible to read so the lead can get through the whole thing.<\/p>\n<p>Big blocks of texts are intimidating to anyone, especially someone who didn\u2019t even ask for the email in the first place.<\/p>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/cold-email\"><span style=\"font-weight: 400;\">cold email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><iframe style=\"border: none;\" src=\"https:\/\/d2p078bqz5urf7.cloudfront.net\/static-predesigned-templates\/email\/1-3\/10-minutes-email-template\/preview.html\" width=\"100%\" height=\"800\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;&nbsp;<\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"6_Write_Impressive_Cold_Email_Subject_Lines\"><\/span>6. Write Impressive Cold Email Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Did you know that <strong><a href=\"https:\/\/www.convinceandconvert.com\/digital-marketing\/email-marketing-statistics\/\">35% of recipients<\/a> open an email because of the subject line<\/strong>? So says this piece from Convince &amp; Convert.<\/p>\n<p>The <strong>content of your subject line<\/strong> matters a lot \u2014 and this isn\u2019t just limited to using catchy phrases and clickbait.<\/p>\n<p>First and foremost, some of us receive over 100 emails a day. Sometimes, the quantity of emails gets to a point where we can\u2019t possibly finish reading everything every single day.<\/p>\n<p>Check out this cool video about how to <strong>write killer email subject lines<\/strong>.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"How To Write Killer Email Subject Lines\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oeAwdAGBAkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Now, if your recipient doesn\u2019t know you, and your <strong><u><a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">email subject line<\/a><\/u><\/strong> isn\u2019t good enough to catch their attention, there\u2019s a huge possibility that they\u2019re going to skip your <strong>email<\/strong> and move to the next.<\/p>\n<p>How do you prevent that?<\/p>\n<p>Sadly, there isn\u2019t really a formula for making <strong>subject lines<\/strong> that guarantee clicks. Thus, you will have to test out different styles until you find one that suits you best.<\/p>\n<p>Here are a few tips you can use to get started.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Keep_It_Short\"><\/span>Keep It Short<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Writing <strong>email subject lines<\/strong> between 20 to 50 characters is ideal. If you go over that limit, your email can be triggered as spam and automatically sent to the spam filter, never to be seen by the recipient.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Avoid_Using_Multiple_Punctuation_Marks\"><\/span>Avoid Using Multiple Punctuation Marks<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>One surefire way to trigger people\u2019s spam alert is to use \u201c!!!!!!\u201d or \u201c?????\u201d in your subject lines. That\u2019s not to say you can\u2019t ask questions in your <strong>subject lines<\/strong> or exclaim something, but one punctuation mark per subject line, please.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Keep_Your_Finger_Away_From_the_Caps_Lock_Key_When_Typing\"><\/span>Keep Your Finger Away From the Caps Lock Key When Typing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Don\u2019t use all uppercase letters on your subject line. It\u2019s aggressive to your recipient and it triggers the spam police. Again, if you must use caps, emphasize a word or two only.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Avoid_Spammy_Words\"><\/span>Avoid Spammy Words<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You\u2019re sending a <strong>cold email<\/strong>, not spam, so don\u2019t use words that are often associated with spam emails.<\/p>\n<p>For example, the words \u201cbargain,\u201d \u201caffordable,\u201d \u201cbest price,\u201d \u201csuccess,\u201d and \u201csolution\u201d might send your message to the <strong>spam filter<\/strong>.<\/p>\n<p>Be careful!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/cold-email-templates\/\">Read also:&nbsp;Proven Cold Email Templates to Get New Leads in 2025<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_an_Email_Signature_in_Your_Cold_Email_Marketing\"><\/span>7. Use an Email Signature in Your Cold Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember, to your <strong>email recipient<\/strong>, you\u2019re a stranger. How do you put their mind at ease? Let your recipient know who they\u2019re <strong>receiving the email<\/strong> from through an <strong>email signature<\/strong>.<\/p>\n<p>And no, we don\u2019t mean just your name. You want your prospects to feel that you\u2019re offering legit services, and including a signature line<strong>&nbsp;<\/strong>at the bottom of your content makes the <strong>email<\/strong> look more professional.<\/p>\n<p>Keep your <a href=\"https:\/\/www.engagebay.com\/blog\/email-signature-important-for-email-marketing\/\"><strong>email signature<\/strong><\/a> simple. You only need to add the basic things: your name, position, company name, and contact information.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your email professionalism with our professional <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Experiment_Experiment_Experiment\"><\/span>8. Experiment, Experiment, Experiment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many ways to do <strong>cold emailing<\/strong>. If one method isn\u2019t working for you, try another. Don\u2019t be afraid to experiment, even outside of these methods.<\/p>\n<p>Remember, there is no one magic formula. If there was, everyone would be<strong> cold email marketing<\/strong>. That\u2019s simply not the case.<\/p>\n<p>When testing different variables, always keep track of your metrics. Take note of the differences you\u2019ve made on each template and the quantity and the quality of the responses you get.<\/p>\n<p>Gathering concrete data can help you build a <strong>reliable cold emailing strategy<\/strong> for reaching out to clients and getting responses from them.<\/p>\n<p>Below are a few tips to help you with your testing process.<\/p>\n<p>First, you have to always be open to new possibilities. Be constantly on the lookout for improvements you can make to your current system.<\/p>\n<p>The long-term effectiveness of your current strategy isn\u2019t guaranteed in today\u2019s rapidly-progressing society. Here\u2019s what usually happens.<\/p>\n<p>A business starts to test out new ways to do things only after they see a quick decline in their once stellar results. The testing process sometimes takes a lot of trial and error. It takes weeks \u2014 months, even!<\/p>\n<p>Doing it at the last minute will put your business in a tough position.<\/p>\n<p>Don\u2019t start your research for improvement after your current technique loses its mojo. Challenge your methods consistently. Make it a part of your business process. Stay updated and competitive.<\/p>\n<p>Note: Be sure to track your metrics as you do this! You have to be able to measure something to determine if it works or not.<\/p>\n<p>Once you\u2019ve started testing, take note of these metrics:<\/p>\n<ul>\n<li>Open rate or the number of times recipients open your email.<\/li>\n<li>Response rate \u2014 how many responses you get.<\/li>\n<li>How long it takes for the recipient to respond.<\/li>\n<li>How many times you were able to successfully schedule meetings with the recipient.<\/li>\n<\/ul>\n<p>You can see which techniques work best through the results you get.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Check_for_Spelling_or_Grammar_Mistakes\"><\/span>9. Check for Spelling or Grammar Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We know this is a basic one, but the fact is many people still don\u2019t check their <strong>cold sales emails<\/strong> for spelling and grammar mistakes before hitting send.<\/p>\n<p>This error will not make you look good in the eyes of your potential client, and it certainly won\u2019t help improve your conversion rates.<\/p>\n<p>So, before you click send, double (and triple) check your content, from the <strong>subject line<\/strong> to your <strong>signature<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Be_Friendly\"><\/span>10. Be Friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember how earlier we mentioned that <strong>email templates<\/strong> can be great, but you can\u2019t rely on them too much? This is another example of that.<\/p>\n<p>Templates, besides being generic, can sometimes be written in a way that\u2019s almost\u2026robotic. A plain style of language that appeals to just about anyone might work if you haven\u2019t <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segmented your audience<\/a>, but of course, you did that.<\/p>\n<p>No matter which segment of your audience you\u2019re reaching out to, being friendly is the way to go. More so than just acting nice, be personable.<\/p>\n<p>Write the kind of <strong>email<\/strong> you\u2019d be happy to receive, an email that makes you think or smile or even chuckle. This is a good way to ensure your <strong>email<\/strong> breaks through the din and makes an impact on your reader.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Give_But_Dont_Expect_to_Receive\"><\/span>11. Give, But Don\u2019t Expect to Receive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s another tip on email language. Maybe you\u2019re guilty of trying to come across as too authoritative or formal, so you said something in your email like \u201call I require from you is\u2026\u201d<\/p>\n<p>Ouch.<\/p>\n<p>You\u2019re already asking a lot out of a lead who\u2019s reading your <strong>cold email<\/strong>. You\u2019re asking them to trust you, at least to an extent. You\u2019re asking for their time and their attention, even though it\u2019s not much of either.<\/p>\n<p>Now you\u2019re asking them to give you something as well? The line has to be drawn somewhere.<\/p>\n<p>It doesn\u2019t matter if what you\u2019re requesting is a sales call or even a verification of their full name. Why would the lead give you anything at this point?<\/p>\n<p>If you do need something out of the lead, it doesn\u2019t have to be in the first email.<\/p>\n<p>Also, when you do eventually ask the lead to <a href=\"https:\/\/www.engagebay.com\/crm\/appointment-scheduling-software\">set up an appointment<\/a> or read a document with product specs, you want to make it exceedingly simple for them to do so.<\/p>\n<p>For example, you might say something like \u201cclick here to sign up to our <a href=\"https:\/\/www.engagebay.com\/blog\/grow-email-list\/\"><strong>email list<\/strong><\/a>\u201d and then hyperlink the text. Boom. Done. Couldn\u2019t have been easier.<\/p>\n<p>So yes, while you\u2019re combing through your <strong>emails<\/strong> for typos, make sure you check for tone too.<\/p>\n<p>\ud83d\udc49<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Ready to elevate your email list growth? Uncover the top opt-in email strategies in our extensive guide! \ud83c\udfc6&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Ready to elevate your email list growth? Uncover the <a href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\">top opt-in email strategies<\/a> in our extensive guide!<\/em> \ud83c\udfc6<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Express_Gratitude_Whenever_Possible\"><\/span>12. Express Gratitude Whenever Possible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wow, you got a <strong>response to your cold email<\/strong>! As you reply, you want to bend over backward to show your appreciation.<\/p>\n<p>Don\u2019t just say, \u201chey, thanks,\u201d but \u201cthanks so much for signing up to our newsletter!\u201d or \u201cthanks a million for talking to me on the phone!\u201d<\/p>\n<p><a href=\"https:\/\/psycnet.apa.org\/record\/2010-09990-007\">This report<\/a> highlights the benefits of practicing some gratitude. You could see twice the <strong>response rate<\/strong> when you\u2019re grateful than if you\u2019re a little more subdued in your response.<\/p>\n<p>So go ahead, whether it\u2019s Thanksgiving or anytime: be thankful when things start going right. It feels good and your leads will appreciate it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sending <strong>cold emails<\/strong> might be a little less intimidating than cold calling, but it\u2019s still a daunting prospect.<\/p>\n<p>The good news is it\u2019s easier than you might have thought to start sending the <strong>best cold emails<\/strong> your leads have ever received.<\/p>\n<p>With the 12 tips in this article, you can <strong>master the art of cold email marketing<\/strong>, increasing your network, building out lead gen, and boosting your conversion rate in the process.<\/p>\n<p>What <strong>cold email strategies<\/strong> provide the best results for you? Let us know in the comments.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><em>Ready to take the next step? 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