{"id":53628,"date":"2024-02-21T14:14:04","date_gmt":"2024-02-21T14:14:04","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=53628"},"modified":"2024-07-03T14:10:01","modified_gmt":"2024-07-03T14:10:01","slug":"newsletter-subject-lines","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/newsletter-subject-lines\/","title":{"rendered":"55 Exemplary Newsletter Subject Lines to Boost Email Open Rates"},"content":{"rendered":"<p>Everybody knows the saying, &#8220;It only takes seven seconds to make a first impression.&#8221; When it comes to emails, subject lines are the first thing your leads and customers see. ..<\/p>\n<p>If no one opens your emails, they won\u2019t see the fabulous newsletter you worked so hard on, negating all the time and effort.<\/p>\n<p><a href=\"https:\/\/www.mailmodo.com\/guides\/email-subject-line-statistics\/\">More than 60%<\/a>&nbsp;of email recipients in 2024 will open an email (or not) based on its subject line content.<\/p>\n<p>You need to look at this critical element of your email to avoid the failure of your newsletter marketing campaign.&nbsp;In this blog post, we&#8217;ve compiled 55 of the best newsletter subject lines as well as top insights, pointers, and examples.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-subject-lines\/#Techniques_and_Tips_for_Writing_Newsletter_Subject_Lines\" >Techniques and Tips for Writing Newsletter Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-subject-lines\/#Dont_Make_These_Mistakes_in_Your_Newsletter_Subject_Lines\" >Don\u2019t Make These Mistakes in Your Newsletter Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-subject-lines\/#55_Examples_of_Newsletter_Subject_Lines\" >55 Examples of Newsletter Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-subject-lines\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Techniques_and_Tips_for_Writing_Newsletter_Subject_Lines\"><\/span><strong><span style=\"color: #339966;\">Techniques and Tips for Writing Newsletter Subject Lines<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I won\u2019t leave you in suspense. Instead, let\u2019s dive in with advice on building your <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">best subject lines<\/a>.<\/p>\n<h3><strong><span style=\"color: #993300;\">Segment your audience<\/span><\/strong><\/h3>\n<p>Where do you start with writing newsletter subject lines? With your audience.<\/p>\n<p>Your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">email marketing campaign<\/a> will have limited success if you try to reach everyone. It\u2019s not that your aspirations are too bold. Your audience segments are too broad, and your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-copy\/\">email copy<\/a> lacks personalization.<\/p>\n<p>How can you personalize an email when it\u2019s addressed to <em>everyone<\/em>? You can\u2019t!<\/p>\n<figure id=\"attachment_48962\" aria-describedby=\"caption-attachment-48962\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-5.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-48962\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-5.png\" alt=\"Segmentation and personalization of email subject lines using \" width=\"900\" height=\"783\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-5.png 916w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-5-300x261.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-5-768x668.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption id=\"caption-attachment-48962\" class=\"wp-caption-text\"><em>Segmentation and personalization of email subject lines using EngageBay<\/em><\/figcaption><\/figure>\n<p>Your audience must be divided into small groups according to their pain points, interests, location, income, job or industry, marital status, and other data. If you don\u2019t have that data on your audience, you need to get it.<\/p>\n<p>Segmenting your audience isn\u2019t static. Your customers have changed lives just like you do. Review your current <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">audience segments<\/a> every six months, using your <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> to compare notes on each customer.<\/p>\n<p>Update the customer\u2019s placement on your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">email list<\/a> accordingly, tailoring the kind of newsletter and promotional content they continue to see.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><strong><span style=\"color: #993300;\">AI can help<\/span><\/strong><\/h3>\n<p>Some of us trust AI; others fear it will take over the world. Many more of us are somewhere in between.<\/p>\n<p>Using AI as a tool to help you with your writer\u2019s block can make producing newsletter subject lines less stressful. You can input a few prompts or ideas, then check out what the AI feeds you.<\/p>\n<p>Maybe you hate it all, or some of it is usable but requires finessing. At the very least, reviewing the AI-generated subject lines will get the mental wheels turning and help you brainstorm.<\/p>\n<h3><strong><span style=\"color: #993300;\">Incorporate numbers<\/span><\/strong><\/h3>\n<p>Do you use numbers in your email subject lines? If you aren\u2019t, why not?<\/p>\n<p>Granted, you can\u2019t do this every time (no email subject line trick is meant to be repeated ad infinitum), but incorporating numbers sometimes is beneficial in several ways.<\/p>\n<p>For one, it tells the reader exactly what they\u2019re getting, which is great since today\u2019s consumers highly value transparency. If your email subject line says, \u201c10 Ways to Cook Fish,\u201d that\u2019s about as clear as day what the email is about.<\/p>\n<p>Using numbers can also underscore your credibility, and they\u2019re great at capturing attention.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/thank-you-email-subject-lines\/\">Read also: 100+ Thank You Email Subject Lines To Master Gratitude<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Personalize your subject lines<\/span><\/strong><\/h3>\n<p>Newsletter subject lines, like every other element of your email, require <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">personalization<\/a>. You could say, \u201cHey, Bob, Here\u2019s More on Our New Vacuum Technology,\u201d if you know Bob has been on the fence about buying your vacuum cleaners.<\/p>\n<p>The newsletter then delves into what your vacuum can do, explaining the technology. You can follow that up with a sales email to push Bob further through the funnel.<\/p>\n<p>Using a customer\u2019s name is not enough to personalize content. The subject line works because it includes Bob\u2019s name <em>and <\/em>his pain points. There couldn\u2019t be anyone else for whom this email was written except him.<\/p>\n<p>(Well, except for all the other customers shopping for a new vacuum, but Bob doesn\u2019t have to know that!).<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">Read also: The Best Email Subject Lines For Any Occasion [2024]<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Keep it concise<\/span><\/strong><\/h3>\n<p>How long are your catchy email subject lines? If you don\u2019t want yours to get cut off in a user\u2019s inbox, you can\u2019t have them exceed 50 characters. Keep in mind that it\u2019s characters, not words.<\/p>\n<p>If you\u2019re counting by words, the exact amount is between four and seven.<\/p>\n<p>If you can cut your message down to 30 characters, that\u2019s even better. This way, you know your audience will see your newsletter subject line unobstructed, whether they\u2019re reading their email on their phones or laptops.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/funny-email-subject-lines\/\">Read also: Funny Email Subject Lines to Copy and Use (And Examples From Big Brands)<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Use emotions to your advantage<\/span><\/strong><\/h3>\n<p>Subject lines are a powerful way to connect with your audience\u2019s emotions, imbuing them with a sense of fear (like FOMO, not genuine fear), excitement, happiness, or curiosity.<\/p>\n<p>Watch your verbiage when writing subject lines, playing up emotions when you can. This will cause a visceral human reaction in your readers and motivate them to open your messages.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-email-subject-lines\/\">Read also: 149 Captivating Holiday Email Subject Lines That Work<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Preview stories or top articles<\/span><\/strong><\/h3>\n<p>A newsletter includes lots of insightful content, so why not use your subject line to whet your audience\u2019s appetite about what\u2019s to come? Write a brief synopsis of your main article and use that as your lead-in.<\/p>\n<h3><strong><span style=\"color: #993300;\">Ask questions<\/span><\/strong><\/h3>\n<p>If I ask you a question, you\u2019d feel compelled to answer, right? It\u2019s just too hard not to.<\/p>\n<p>So, if you can master the art of sending compelling questions as newsletter subject lines, you\u2019ll improve your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-kpis\/\">open and click-through rates<\/a>. You\u2019ll make your readers so curious they can\u2019t help but click and read the message.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-subject-lines\/\">Read also: 103 Black Friday Email Subject Lines to Outshine Your Competition<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">A\/B test your email subject lines<\/span><\/strong><\/h3>\n<p>You must always <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-a-b-testing\/\">split test<\/a> before launching an email, including your subject line. Write several variations of the subject line (AI can help with this), then test which performs best among your audience.<\/p>\n<figure id=\"attachment_19118\" aria-describedby=\"caption-attachment-19118\" style=\"width: 1300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/Email-AB-broadcast-12.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-19118\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/Email-AB-broadcast-12.png\" alt=\"A\/B testing email subject lines using EngageBay\" width=\"1300\" height=\"634\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/Email-AB-broadcast-12.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/Email-AB-broadcast-12-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/Email-AB-broadcast-12-1024x500.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/Email-AB-broadcast-12-768x375.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/Email-AB-broadcast-12-1536x750.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/Email-AB-broadcast-12-595xh.png 595w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/a><figcaption id=\"caption-attachment-19118\" class=\"wp-caption-text\"><em>A\/B testing email subject lines using EngageBay<\/em><\/figcaption><\/figure>\n<p>Align that subject line with the other email content that performed well in the test, and then you\u2019re ready to hit that shiny send button.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/labor-day-email-subject-lines\/\">Read also: 75 Captivating Labor Day Email Subject Lines for Small Businesses<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Learn from your best-performing subject lines<\/span><\/strong><\/h3>\n<p>As you have more email campaigns under your belt, you\u2019ll have a record of successful subject lines versus not-so-successful ones. Study the former group, determining what your best email subject lines achieved that won them so much acclaim among your audience.<\/p>\n<p>Once you\u2019ve figured out the secret recipe, so to speak, replicate it. You don\u2019t want to word-for-word copy what you\u2019ve done in the past. Your audience will become wise to that.<\/p>\n<p>Instead, take the elements that got you high open and click-through rates and create spinoff techniques or variations so your emails are fresh and engaging.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-subject-lines\/\">Read also: Introduction Email Subject Lines to Captivate Your Audience<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_Make_These_Mistakes_in_Your_Newsletter_Subject_Lines\"><\/span><strong><span style=\"color: #339966;\">Don\u2019t Make These Mistakes in Your Newsletter Subject Lines<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You now have some great best practices for writing stronger newsletter subject lines. As you experiment and ideate, ensure you don\u2019t fall into these damaging traps.<\/p>\n<h3><strong><span style=\"color: #993300;\">Using spam words<\/span><\/strong><\/h3>\n<figure style=\"width: 301px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/media4.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExMmJlMW9sYnpkZ2wzamh1ZnNmY3E4cXR0d3A1NTNseTR3MTl1bDNhcyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/hXCkoO3sjehhajLUqu\/giphy.gif\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"\" src=\"https:\/\/media4.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExMmJlMW9sYnpkZ2wzamh1ZnNmY3E4cXR0d3A1NTNseTR3MTl1bDNhcyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/hXCkoO3sjehhajLUqu\/giphy.gif\" alt=\"Spamming GIF\" width=\"301\" height=\"298\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of <\/em><a href=\"https:\/\/giphy.com\/gifs\/donnathomas-rodgers-bitmoji-dr-donna-thomas-rodgers-hXCkoO3sjehhajLUqu\"><em>Giphy<\/em> <\/a><\/figcaption><\/figure>\n<p>There are hundreds of spam words out there. Here is a list to show you what I mean:<\/p>\n<ul>\n<li>Bonus<\/li>\n<li>For free<\/li>\n<li>Order now<\/li>\n<li>For only<\/li>\n<li>Congratulations<\/li>\n<li>Free sample<\/li>\n<li>100% free<\/li>\n<li>Cards accepted<\/li>\n<li>Save big money<\/li>\n<li>Buy direct<\/li>\n<li>Drastically reduced<\/li>\n<li>Best rates<\/li>\n<li>Name brand<\/li>\n<li>Compare<\/li>\n<li>No questions asked<\/li>\n<li>Giving away<\/li>\n<li>Risk-free<\/li>\n<li>Outstanding value<\/li>\n<li>Special promotion<\/li>\n<li>Once in a lifetime<\/li>\n<\/ul>\n<p>Some of these words might not sound spammy, but they are. How many of them are familiar to you? You may remember using a few of them in your past newsletter subject lines.<\/p>\n<p>Well, that\u2019s okay. These words are usually flagged by <a href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">spam filters<\/a>, so keep that in mind when you craft a good subject line for your next email newsletter campaign.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" href=\"https:\/\/www.engagebay.com\/blog\/meeting-email-subject-lines\/\" rel=\"noopener\">Read also: 129 Effective Meeting Email Subject Lines for Every Occasion<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Exceeding the subject line character limit<\/span><\/strong><\/h3>\n<p>Remember, your newsletter email subject line is capped at 50 characters max, including <a href=\"https:\/\/www.engagebay.com\/blog\/email-emojis\/\">emojis<\/a> and spaces.<\/p>\n<p>Narrowing your message to a few characters is tricky, but you have to. If you don\u2019t, your subject line will be cut off, which will be awkward for the reader.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/reminder-email-subject-lines\/\">Read also: 37 Reminder Email Subject Lines That Get Results<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Sending newsletter emails from an unfamiliar address<\/span><\/strong><\/h3>\n<p>When issuing newsletter emails, ensure you use an address your audience already knows. Never use no-reply addresses; they\u2019re generic and usually indicate a bot.<\/p>\n<p>They don\u2019t make the best impression and could even get your messages reported for spam.<\/p>\n<h3><strong><span style=\"color: #993300;\">Misaligning your subject line and newsletter content<\/span><\/strong><\/h3>\n<p>The subject line doesn\u2019t always have to preview the contents of your email, but it should be related. For example, if you write in the subject line that you have secrets inside, your newsletter content should share inside industry information.<\/p>\n<p>Aligning your newsletter subject lines and email content builds trust and ensures your messages aren\u2019t in the spam bin.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-emojis\/\">Read also: Should You Use Emojis in Email Subject Lines in 2024?<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Making false promises<\/span><\/strong><\/h3>\n<p>Returning to the above example, if you didn\u2019t have industry secrets to share, you shouldn\u2019t say so in your subject line. I know it\u2019s tempting to write sensational subject lines because you know they\u2019ll turn heads, but this always backfires.<\/p>\n<p>Once your audience realizes that you just blow a lot of hot air in your newsletter subject lines, they\u2019ll unsubscribe. The others will mark you for spam or begin ignoring your emails.<\/p>\n<p>The outcome is the same: reduced engagement, lost customers, missed leads, and lower open and click-through rates.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spring-email-subject-lines\/\">Read also: 160+ Spring Email Subject Lines To Nail Your Open Rates<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Not using automation to schedule emails<\/span><\/strong><\/h3>\n<p>Even if you beef up the quality of your subject lines and email content, your campaigns will still underperform if you don\u2019t time your emails correctly. You can\u2019t possibly sit in front of your office computer 24 hours a day, waiting to reach your audience worldwide.<\/p>\n<p>Please use automation instead. You can schedule emails to go out whenever you like, including on weekends.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sale-email-subject-lines\/\">Read also: A Complete Guide to Mastering Sale Email Subject Lines<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Using off-kilter humor<\/span><\/strong><\/h3>\n<p>Are puns appropriate for subject lines? Sure, if you can fit them within the character limit. What about jokes? Absolutely.<\/p>\n<p>However, what one person finds funny versus another can be very different. Your brand of humor should always be PG. Skip anything profane, political, religious, sexist, ableist, and racist.<\/p>\n<p>If you feel weird about sending the email based on its subject line, you probably shouldn\u2019t.<\/p>\n<h3><strong><span style=\"color: #993300;\">Using too many punctuations<\/span><\/strong><\/h3>\n<p>Some punctuation is fine, but with 30 to 50 characters to work with, why waste characters you don\u2019t have by using three question marks or four exclamation points? It\u2019s overkill, especially when one punctuation mark has the same effect.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/\">Read also: How To Write The Perfect Christmas Email [+ Subject Lines]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"55_Examples_of_Newsletter_Subject_Lines\"><\/span><strong><span style=\"color: #339966;\">55 Examples of Newsletter Subject Lines<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you go, don\u2019t miss these examples of newsletter subject lines for your next campaign.<\/p>\n<ol>\n<li>Out of Energy? Can\u2019t-Miss Advice for Recharging \u2728<\/li>\n<li>Here\u2019s the Latest \u2013 Our Second Newsletter of the Year<\/li>\n<li>Write a Resume That Counts With This Advice<\/li>\n<li>Did You Win Our Contest? Find Out Inside \ud83d\udcb8<\/li>\n<li>Here\u2019s What\u2019s Happening \u2013 News on Our Event \ud83d\udcc5<\/li>\n<li>Did You Buy Your Tickets Yet?<\/li>\n<li>11 Tips for Managing Stress All Year<\/li>\n<li>Start Your New Year Off Right with These Tips<\/li>\n<li>It\u2019s Time to Party \u2013 Don\u2019t Miss These Deals<\/li>\n<li>What Did You Do This Holiday Season?<\/li>\n<li>Your Health Matters \u2013 Insights Inside<\/li>\n<li>[Name], Did You Know This?<\/li>\n<li>6 Ways You Can Give Back This Month<\/li>\n<li>Check Out Our New Arrivals<\/li>\n<li>5 Ways to Be More Active in Your Community \ud83d\udce2<\/li>\n<li>Don\u2019t Miss Our Limited-Time Offers<\/li>\n<li>Learn How You Can Help<\/li>\n<li>[Name], Check Out These Trends in [Your Industry]<\/li>\n<li>Are You Surprised About This News?<\/li>\n<li>Our Lowest Prices of the Year \ud83d\udc40<\/li>\n<li>These Prices Are Only Available for a Limited Time<\/li>\n<li>40+ Expert Tips from Industry Experts<\/li>\n<li>Employee Spotlight: What We\u2019re Up To<\/li>\n<li>How to Increase Your Productivity<\/li>\n<li>What Kind of Boost Does Your Business Need This Year?<\/li>\n<li>Business Case Studies: How We Can Help You<\/li>\n<li>Time-Saving Hacks Every New Parent Must Know<\/li>\n<li>Spring Fling: Deals Just in Time for the Warmth<\/li>\n<li>Winter Wonders: Stay Cozy This Season<\/li>\n<li>Red-Hot Deals This August You Can\u2019t Miss<\/li>\n<li>Amazing Brand Engagement Pointers \ud83d\udd25<\/li>\n<li>Thanks for Joining Our Newsletter<\/li>\n<li>Updated Features and More: How Our Tool Works for You<\/li>\n<li>Get the Most Out of Our Software With These Tips and Tricks<\/li>\n<li>Here\u2019s to a New Beginning<\/li>\n<li>Are You Still Looking for the Right Business Tool?<\/li>\n<li>Something Big This Way Comes \u2013 Don\u2019t Miss Out!<\/li>\n<li>Limited Spots Available! Save Yours Today<\/li>\n<li>What Type of Leader Are You?<\/li>\n<li>7 Highly Detailed Floor Plans from Cult TV Show Homes<\/li>\n<li>Your January Website Stats Revealed<\/li>\n<li>How Many People Are Searching for You?<\/li>\n<li>The Intel You Need, Right Now<\/li>\n<li>The Best Time to Replace Your [Software, Hardware, etc.]<\/li>\n<li>This Month\u2019s Newsletter Will Make You a Better Leader<\/li>\n<li>This Map Shows the States with the Biggest Rise in [Industry]<\/li>\n<li>How We Gained 5,000 New Customers in Three Weeks \ud83d\udca1<\/li>\n<li>There\u2019s Still Time to Save Big<\/li>\n<li>So, Will You Join Us?<\/li>\n<li>This Week\u2019s Top 10<\/li>\n<li>Well, That Went Fast \u2013 Deal Extended!<\/li>\n<li>[Company Name] Values Your Opinions \u2013 Share Inside<\/li>\n<li>Need More Laughter in Your Life?<\/li>\n<li>Your Ultimate Vacation Starts Here<\/li>\n<li>[Whitepaper] 13 Blogging Strategies Your Site Is Missing<\/li>\n<\/ol>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/4th-july-email-subject-lines\/\">Read also: Red, Write, and Blue: The Best 4th of July Email Subject Lines<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong><span style=\"color: #339966;\">Wrapping Up<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Newsletter subject lines must be catchy yet never spammy, exciting but not dishonest, and interesting without being facetious.<\/p>\n<p>It\u2019s a tough balance, but with so many tools and advice (like this post!) out there, there\u2019s no reason why you can\u2019t begin finetuning your subject lines. We hope you liked our email subject line examples.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\" data-wpel-link=\"internal\">EngageBay<\/a> is an all-in-one marketing, sales, and customer support software designed with small businesses and startups in mind. Our software can help you tailor,&nbsp;automate, and organize your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> campaigns and help with your lead management. You can also choose from hundreds of free, prebuilt <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">email templates<\/a> for various occasions.<\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\" data-wpel-link=\"internal\">Sign up for free<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/meetings.engagebay.com\/book-demo\" data-wpel-link=\"internal\">book a demo<\/a>&nbsp;with our experts today!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[146,9075],"class_list":["post-53628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-subject-lines","tag-newsletter-subject-lines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>55 Exemplary Newsletter Subject Lines to Boost Email Open Rates<\/title>\n<meta name=\"description\" content=\"In this blog post, we&#039;ve compiled 55 of the best newsletter subject lines as well as top insights, pointers, and examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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