{"id":53713,"date":"2024-02-26T13:42:07","date_gmt":"2024-02-26T13:42:07","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=53713"},"modified":"2026-03-06T08:26:14","modified_gmt":"2026-03-06T08:26:14","slug":"email-header-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/","title":{"rendered":"What Is an Email Header? 6 Email Header Examples to Learn From"},"content":{"rendered":"<p>Subject line, <em>check<\/em>. Content, <em>check<\/em>. CTA, <em>check<\/em>.<\/p>\n<p>Most marketers spend a lot of time perfecting these parts of their emails, yet many overlook a critical component: email headers.<\/p>\n<p><span data-preserver-spaces=\"true\">As <a href=\"https:\/\/www.engagebay.com\/blog\/email-providers\/\">email providers<\/a> fight back against rising phishing attacks, nearly&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.orbitmedia.com\/blog\/spam-statistics\/#:~:text=56.5%25%20of%20all%20email%20is,that%20email%20spam%20gets%20through.\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">57%<\/span><\/a><span data-preserver-spaces=\"true\"> of all emails are sent to spam. Email headers play a key role in separating the good from the bad. They act as unique identifiers that help verify the sender and the receiver &#8212; and keep everybody safe.<\/span><\/p>\n<p>Before diving into detail, let&#8217;s get a common confusion out of the way.<\/p>\n<p>There are <em>two types<\/em> of email headers:<\/p>\n<ol>\n<li><strong>Technical email header:<\/strong> This is the real email header and is actually just code.<\/li>\n<li><strong>Design email header:<\/strong> This is the first visual part of an email and is the commonly understood type of email header.<\/li>\n<\/ol>\n<p><strong>In this blog post, we&#8217;ll:<\/strong><\/p>\n<p><span style=\"color: #993300;\"><b>\u2714 <\/b><\/span>Differentiate between technical vs design email headers.<\/p>\n<p><span style=\"color: #993300;\"><b>\u2714 <\/b><\/span>Explain the different components of an email design header.<\/p>\n<p><span style=\"color: #993300;\"><b>\u2714 <\/b><\/span>Show you how to view the headers in different email clients.<\/p>\n<p><span style=\"color: #993300;\"><b>\u2714 <\/b><\/span>List 6 great design email header examples to help you get inspired.<\/p>\n<p>Let&#8217;s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#What_Is_an_Email_Header_Technical_vs_Design_Email_Headers\" >What Is an Email Header? Technical vs Design Email Headers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#Components_of_an_Email_Header\" >Components of an Email Header<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#Why_Is_an_Email_Header_Important\" >Why Is an Email Header Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#How_to_View_Email_Headers_in_Different_Clients\" >How to View Email Headers in Different Clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#How_to_Optimize_Your_Email_Header_Design\" >How to Optimize Your Email Header Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#6_Brilliant_Email_Header_Examples_for_Your_Inspiration\" >6 Brilliant Email Header Examples for Your Inspiration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_an_Email_Header_Technical_vs_Design_Email_Headers\"><\/span><strong><span style=\"color: #339966;\" data-preserver-spaces=\"true\">What Is an Email Header? Technical vs Design Email Headers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">An email header is a record of an email&#8217;s routing information and metadata, such as the email addresses of the sender and the receiver, subject line, date, and time of transmission. It provides email servers with origin, destination, and authentication data to pass spam checks until they\u2019re delivered to the inbox.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The technical email header is an HTML code snippet that helps email service providers understand who an email is from, who it\u2019s addressed to, the route it took to arrive at the receiver\u2019s inbox, and how it\u2019s to be handled. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The code in the header will show the name and location of the sender and the receiver, the date and time it was sent, and other details like the subject line. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The design header is the top visual part of an email, usually containing the brand name and logo, navigation bar, and title. It is more important from the branding and customer experience perspective but does play a role in <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">improving deliverability<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span style=\"color: #993300;\" data-preserver-spaces=\"true\">What is NOT an email header?<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">An email header is not the same as the pre-header that appears next to the subject line. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The pre-header only provides additional information related to the subject line and is often used to tease the offer in the email.<\/span><\/p>\n<figure id=\"attachment_54146\" aria-describedby=\"caption-attachment-54146\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54146\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4.jpg\" alt=\"An example of email preheaders\" width=\"800\" height=\"247\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4.jpg 963w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4-300x93.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4-768x237.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4-150x46.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-54146\" class=\"wp-caption-text\"><em>An example of email preheaders<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-anatomy\/\">Read also: Email Anatomy 101: Essential Email Parts You Shouldn\u2019t Ignore<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Components_of_an_Email_Header\"><\/span><strong><span style=\"color: #339966;\" data-preserver-spaces=\"true\">Components of an Email Header<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_53719\" aria-describedby=\"caption-attachment-53719\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-image-01.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53719\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-image-01.png\" alt=\"Email header example in HTML format\" width=\"800\" height=\"345\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-image-01.png 1015w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-image-01-300x129.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-image-01-768x331.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-image-01-150x65.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-53719\" class=\"wp-caption-text\"><em>A screenshot of email header fields taken by the author<\/em><\/figcaption><\/figure>\n<p>This is what an email header field looks like in HTML. It contains fields or labels such as &#8216;Delivered-To&#8217; or &#8216;Received- By&#8217; with corresponding values written in HTML code.<\/p>\n<p>This crucial email header information looks less intimidating when viewed using an email client:<\/p>\n<figure id=\"attachment_54194\" aria-describedby=\"caption-attachment-54194\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/gmail_email-header.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54194\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/gmail_email-header.jpg\" alt=\"Email headers when viewed through an email client\" width=\"800\" height=\"304\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/gmail_email-header.jpg 1262w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/gmail_email-header-300x114.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/gmail_email-header-1024x389.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/gmail_email-header-768x291.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/gmail_email-header-150x57.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-54194\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.milesweb.in\/hosting-faqs\/open-email-header-gmail\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Every email header is made up of several fields. These fields, in turn, have a distinct value.<\/span><\/p>\n<hr>\n<p>Let&#8217;s look at each email header field in detail:<\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\"><strong>From:<\/strong> This field provides the sender\u2019s address.<\/span>\n<ul>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">Example: EngageBay &lt;engagebay@engagebay.com&gt;<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\"><strong>To:<\/strong> Shows the email addresses of the primary recipient and secondary recipients, if any.<\/span>\n<ul>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">Example: George Martian &lt;georg.martian@railsware.com&gt;<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Delivered- To:<\/strong> Shows the name and address of the person who received the delivery.<\/span>\n<ul>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">Example: recipient_email@railsware.com<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Subject line:<\/strong>&nbsp;This is the title of the email as mentioned in the subject line<\/span>\n<ul>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">Example: email_subject_name<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Reply-to:<\/strong> This field has the address that the sender can reply to<\/span>\n<ul>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">Example: Sender Name &lt;sender_email@railsware.com&gt;<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Content-Type:<\/strong> Displays the format of the email \u2013 HTML, etc.<\/span>\n<ul>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">Example: text\/plain; or Content-Type: multipart\/alternative;<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\"><strong>Return Path:<\/strong> This value tells the receiving server where to send bounced emails. This is separate from the original sending address.<\/span><\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\"><strong>Received:<\/strong> This value records all servers that an email may have been handled by on its way to your inbox.<\/span><\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\"><strong>Message ID:<\/strong> The message ID tags each email to make sure that only one <a href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\">copy per email<\/a> gets delivered.<\/span><\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\"><strong>Multipurpose Internet Mail Extensions:<\/strong> This is a protocol that allows you to attach audio, video, and other media files to an email. It has multiple versions depending on the type of attachment being sent.<\/span><\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\"><strong>DKIM Signature:<\/strong> DKIM or Domain Key Identified Mail is a protocol related to security. It checks the digital signature (or key) of any email to confirm if it was authorized by the domain owner. This signature can be found in the sender\u2019s DNS records.<\/span><\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>SPF:<\/strong> Sender Policy Framework is another security protocol used by the sender to indicate what hosts are authorized to send emails on its behalf. This information is also contained in the DNS records.<\/span><\/li>\n<\/ol>\n<hr>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\">Read also: Email Design Best Practices: Do Your Designs Convert?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_an_Email_Header_Important\"><\/span><strong><span style=\"color: #339966;\" data-preserver-spaces=\"true\">Why Is an Email Header Important?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Let\u2019s first talk about the technical header. A technical email header provides the following advantages:<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">1. Authenticates the source of an email<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Technical email headers tell the email provider and the receiver if the sender is legit. It contains all the identification information needed to pass spam checkers and helps the reader identify phishing attempts.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">2. Protects against phishing<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">By analyzing the email header, email servers can tell if <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.engagebay.com\/blog\/spf-dkim-dmarc-email-deliverability\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">authentication protocols<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;like DMARC, SPF, and DKIM were passed. If it didn\u2019t, the email would never arrive in your inbox.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">3. Evaluates the email route<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Technical headers also contain details of the servers an email passed through on the way to your inbox. This information, known as the send path, can vary from email to email.<\/span><\/p>\n<p>To learn more about improving sender reputation, read this <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">blog post<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-abbreviations\/\">Read also: 40 Popular Email Abbreviations And Their Meanings<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_View_Email_Headers_in_Different_Clients\"><\/span><span style=\"color: #339966;\"><strong>How to View Email Headers in Different Clients<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Different clients will display the email headers differently. In this section, we\u2019ll take a look at the different email header formats across leading clients:<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">1. Email headers in Gmail<\/span><\/strong><\/h3>\n<figure id=\"attachment_53715\" aria-describedby=\"caption-attachment-53715\" style=\"width: 652px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-in-gmail-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53715 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-in-gmail-1.png\" alt=\"Email headers in Gmail\" width=\"652\" height=\"401\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-in-gmail-1.png 652w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-in-gmail-1-300x185.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-in-gmail-1-150x92.png 150w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><figcaption id=\"caption-attachment-53715\" class=\"wp-caption-text\"><em><a href=\"https:\/\/mailtrap.io\/blog\/email-headers\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<ul>\n<li><span data-preserver-spaces=\"true\">Click on the <strong>three-dot icon<\/strong> in the top right corner of the Gmail.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">From the drop-down menu, select \u2018<strong>Show Original<\/strong>\u2019. A new window should open up, displaying the complete email header.<\/span><\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">2. Email headers in Apple Mail<\/span><\/strong><\/h3>\n<figure id=\"attachment_53716\" aria-describedby=\"caption-attachment-53716\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Apple.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53716\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Apple.png\" alt=\"Email Headers in Apple Mail\" width=\"800\" height=\"863\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Apple.png 1228w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Apple-278x300.png 278w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Apple-950x1024.png 950w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Apple-768x828.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Apple-150x162.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-53716\" class=\"wp-caption-text\"><em><a href=\"https:\/\/mailtrap.io\/blog\/email-headers\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<ul>\n<li><span data-preserver-spaces=\"true\">Click on <strong>View<\/strong> in the top-left corner of the navigation bar (after opening Apple Mail).<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Next, click the <strong>Message<\/strong> option followed by <strong>All Headers<\/strong>.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-preheader-examples\/\">Read also: Email Preheader Examples and Tips to Get More Email Opens<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">3. Email headers in Yahoo Mail<\/span><\/strong><\/h3>\n<figure id=\"attachment_53717\" aria-describedby=\"caption-attachment-53717\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Yahoo-1536x540-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53717\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Yahoo-1536x540-1.png\" alt=\"Email headers in Yahoo\" width=\"800\" height=\"281\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Yahoo-1536x540-1.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Yahoo-1536x540-1-300x105.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Yahoo-1536x540-1-1024x360.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Yahoo-1536x540-1-768x270.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Yahoo-1536x540-1-150x53.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-53717\" class=\"wp-caption-text\"><em><a href=\"https:\/\/mailtrap.io\/blog\/email-headers\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<ul>\n<li><span data-preserver-spaces=\"true\">Click on the <strong>three-dot icon<\/strong> from the navigation bar.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click on the <strong>View raw message<\/strong> option.<\/span><\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">4. Email headers in Microsoft Outlook<\/span><\/strong><\/h3>\n<figure id=\"attachment_53718\" aria-describedby=\"caption-attachment-53718\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Outlook.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53718\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Outlook.png\" alt=\"Email headers in Outlook\" width=\"800\" height=\"614\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Outlook.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Outlook-300x230.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Outlook-1024x786.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Outlook-768x590.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Viewing-Email-Headers-in-Outlook-150x115.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-53718\" class=\"wp-caption-text\"><em><a href=\"https:\/\/mailtrap.io\/blog\/email-headers\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<ul>\n<li><span data-preserver-spaces=\"true\">Select the respective email and click on the <strong>three-dot icon<\/strong> in the top right corner.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">From the drop-down menu, click on the <strong>View<\/strong> option and then choose <strong>View message source<\/strong>.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Email_Header_Design\"><\/span><strong><span style=\"color: #339966;\" data-preserver-spaces=\"true\">How to Optimize Your Email Header Design<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that we\u2019ve reviewed the technical header, let\u2019s look at the design header. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let\u2019s start with some best practices for designing email headers.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">1. Keep it clean and simple<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A clean header with minimal text, an attractive hero image, and branding elements like a logo and tagline can encourage readers to scroll further.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">2. Include standard branding<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"> Make sure you use standard brand colors and imagery so that readers can associate it with other messages they may have seen on social media or your website.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">3. Use a recognized name and email address<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"> Use a professional headshot for your email avatar and the company domain. Tools like <a href=\"https:\/\/instaheadshots.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">InstaHeadshots<\/a> make it easy to get one without a costly photoshoot. This immediately puts the reader at ease.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">4. Place CTAs strategically<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"> The email header is the first thing people see when they open your email. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This makes it perfect for placing a CTA. <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/explore.reallygoodemails.com\/everything-you-wanted-to-know-about-email-cta-buttons-98807ab98806\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">38% of brands<\/span><\/a><span data-preserver-spaces=\"true\"> prefer placing it in the top right corner. Try to keep the header clean and simple &#8212; avoid too many GIFs or graphics, as that could distract readers.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">5. Create responsive headers<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"> Check the recommended image size given by your email service provider or <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software\/\">email marketing tool<\/a> and enable the required settings so that the header displays correctly.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">6. Test, test, test<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"> You may have created a beautiful header design, but formatting errors can crop up when you least expect it. A\/B test the layout and every element, including the logo, header image, and CTA. Choose a layout that provides a better CTR. <\/span><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.engagebay.com\/marketing\/email-ab-testing\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">EngageBay\u2019s A\/B testing tool<\/span><\/a><span data-preserver-spaces=\"true\"> makes the job a lot simpler. It lets you test each element of your email, along with the respective metrics to help you choose the variant that offers the best clickthrough rates.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-footer-examples\/\">Read also: Email Footer Examples To Inspire Your Design<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Brilliant_Email_Header_Examples_for_Your_Inspiration\"><\/span><strong><span style=\"color: #339966;\" data-preserver-spaces=\"true\">6 Brilliant Email Header Examples for Your Inspiration<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Here are a few email header examples that tick all the boxes, from aesthetics to accessibility.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">1. B&amp;Q<\/span><\/strong><\/h3>\n<figure id=\"attachment_54163\" aria-describedby=\"caption-attachment-54163\" style=\"width: 676px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Header-example-1-crp.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54163 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Header-example-1-crp.png\" alt=\"An email header example from B&amp;Q\" width=\"676\" height=\"583\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Header-example-1-crp.png 676w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Header-example-1-crp-300x259.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Header-example-1-crp-150x129.png 150w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/a><figcaption id=\"caption-attachment-54163\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.engagebay.com\/blog\/wp-admin\/post.php?post=53713&amp;action=edit\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Have you heard of the \u2018Yes Set\u2019 technique in sales? <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It involves getting the prospect to say &#8216;Yes&#8217; three times before asking for a sale. That puts them in a \u2018yes\u2019 state of mind where they are more likely to make a purchase. Well, if it works for sales, it should work for marketing, too, right? <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">B&amp;Q\u2019s clever use of an interactive \u2018flip switch\u2019 in the header attempts to do just that. It invites the reader to \u2018flip the switch\u2019 and puts the CTA button right next to it so that readers will instinctively click on it, too.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The numbers prove it: interactive elements have significantly higher click-through rates. A great hack for your next <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">email campaign<\/a>, eh?<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">2. Duolingo<\/span><\/strong><\/h3>\n<figure id=\"attachment_54164\" aria-describedby=\"caption-attachment-54164\" style=\"width: 595px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Duolingo-2-crp.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54164 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Duolingo-2-crp.png\" alt=\"Email header example from Duolingo\" width=\"595\" height=\"1215\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Duolingo-2-crp.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Duolingo-2-crp-147x300.png 147w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Duolingo-2-crp-501x1024.png 501w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Duolingo-2-crp-150x306.png 150w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><figcaption id=\"caption-attachment-54164\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/duolingo\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Square and rectangle-shaped headers are out-of-date. Brands like Duolingo are pushing the envelope with unconventional shapes and inset graphics. In this example, the 3D box frame perfectly complements the \u2018gift of learning\u2019 theme. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The use of bright colors along the fringes and the witty copy makes it look playful and endearing.&nbsp;<\/span><\/p>\n<p>Learn more about the secrets to improving your <a href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\">email deliverability rates<\/a> here.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-address-multiple-people-in-an-email\/\">Read also: How To Address Multiple People in an Email the Right Way<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">3. Nuebar<\/span><\/strong><\/h3>\n<figure id=\"attachment_54165\" aria-describedby=\"caption-attachment-54165\" style=\"width: 599px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-neubar-crp.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54165 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-neubar-crp.png\" alt=\"Email header example from Muebar\" width=\"599\" height=\"1249\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-neubar-crp.png 599w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-neubar-crp-144x300.png 144w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-neubar-crp-491x1024.png 491w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-neubar-crp-150x313.png 150w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><figcaption id=\"caption-attachment-54165\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/neubar\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">When it comes to letting the product do the talking, <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">eCommerce brands<\/a> do it best. Including a product image alongside the offer can translate into higher CTR and conversions. Nuebar is an Australian hand-made, organic soap brand. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this email, it capitalizes on the Father\u2019s Day theme with a clean, simple header design. Free shipping is a tried and tested <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-inbound-strategy\/\">email marketing strategy<\/a> that works well all year round. It also builds urgency by subtly suggesting that the order may not arrive on time unless the reader hurried.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">4. Surreal<\/span><\/strong><\/h3>\n<figure id=\"attachment_54166\" aria-describedby=\"caption-attachment-54166\" style=\"width: 599px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-surreal-crp1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54166 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-surreal-crp1.png\" alt=\"Email header example from Surreal\" width=\"599\" height=\"602\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-surreal-crp1.png 599w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-surreal-crp1-150x151.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-surreal-crp1-96x96.png 96w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><figcaption id=\"caption-attachment-54166\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/surreal\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">If you\u2019re doing a <a href=\"https:\/\/www.engagebay.com\/blog\/re-engagement-emails\/\">re-engagement email<\/a>, you need something extra. GIFs are a great way to attract attention to the CTA, driving CTRs and conversions. Surreal, a healthy cereal brand, uses it to good effect within the hero image, inviting the reader to \u2018drive back in.\u2019 <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Note that the GIF blends in seamlessly with the image and puts the CTA in direct line of sight &#8212; highly unlikely readers won\u2019t notice it. An email header like this can help you win back inactive subscribers and generate more sales.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">5. Apple<\/span><\/strong><\/h3>\n<figure id=\"attachment_54169\" aria-describedby=\"caption-attachment-54169\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/airpods-pro-header-crp.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54169 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/airpods-pro-header-crp.png\" alt=\"Email header example from Apple\" width=\"760\" height=\"873\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/airpods-pro-header-crp.png 760w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/airpods-pro-header-crp-261x300.png 261w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/airpods-pro-header-crp-150x172.png 150w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><figcaption id=\"caption-attachment-54169\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/apple\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">The vast majority of emails go unopened. You want to get the email message across as quickly as possible when they do open.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> That is why brands like Apple opt for minimalistic headers with just one hero image in the center. As you can see from this example, there\u2019s plenty of space around the Airpods Pro device with simple CTAs and pricing details. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The goal is to encourage readers to click through without analyzing too much. Notice the font does not overpower the hero image, which makes it more likely the reader will click through. This is a key design theme Apple has been using to engage readers and drive sales.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">6. Vrbo<\/span><\/strong><\/h3>\n<figure id=\"attachment_54167\" aria-describedby=\"caption-attachment-54167\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/vrbo-crp1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54167 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/vrbo-crp1.png\" alt=\"Email header example from Vrbo\" width=\"600\" height=\"410\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/vrbo-crp1.png 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/vrbo-crp1-300x205.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/vrbo-crp1-150x103.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-54167\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/vrbo\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">It may sound counter-intuitive, but you don\u2019t have to include a CTA in your email header to drive engagement. The right combination of font, imagery, and navigation bar can create the same effect. This email header is from the family vacation rental brand, Vrbo. They\u2019re announcing the launch of their first-ever rewards program. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As you might imagine, you\u2019d need to provide quite a bit of T&amp;C-related information before you can expect readers to sign up. Vrbo\u2019s approach was to create an email with a balanced text-to-image ratio.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This example shows a live landscape hero image with a navigation bar on the top right corner of the header, plus partner links at the bottom. This allows the reader to browse the latest deals available and relate better to the terms of the rewards program listed further in the newsletter. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A balanced text-to-image ratio can improve deliverability and make it easier to read.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-ideas-for-freelancers\/\">Read also: 10 Engaging Newsletter Ideas For Freelancers And Solopreneurs<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\" data-preserver-spaces=\"true\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Email headers tell you what to expect from an email that arrives in your inbox.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Now that you have a well-rounded perspective on the technical and creative aspects of email headers, keep experimenting. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Creating a distinctive design header will require testing different combinations of text and visual elements.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is an all-in-one marketing, sales, and customer support software for small businesses and startups. You get A\/B testing, a drag-and-drop landing page and email template builder,<a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> free email templates<\/a>, marketing automation, and more.<\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up for free<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay and design beautiful, functional email headers. You can also<\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"> <span style=\"font-weight: 400;\">book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Subject line, check. Content, check. CTA, check. Most marketers spend a lot of time perfecting these parts of their emails, [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":54665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[9092,9093],"class_list":["post-53713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-header-examples","tag-email-headers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an Email Header? 6 Email Header Examples to Learn From<\/title>\n<meta name=\"description\" content=\"We&#039;ll explain what email headers are, how to view them in different email clients, and six of the best email header examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is an Email Header? 6 Email Header Examples to Learn From\" \/>\n<meta property=\"og:description\" content=\"We&#039;ll explain what email headers are, how to view them in different email clients, and six of the best email header examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-26T13:42:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T08:26:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-examples.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Calvin Rodrigues\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Calvin Rodrigues\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/\"},\"author\":{\"name\":\"Calvin Rodrigues\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/89d2897d503b785aa99a630e2aaf0ab5\"},\"headline\":\"What Is an Email Header? 6 Email Header Examples to Learn From\",\"datePublished\":\"2024-02-26T13:42:07+00:00\",\"dateModified\":\"2026-03-06T08:26:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/\"},\"wordCount\":2336,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-examples.jpg\",\"keywords\":[\"email header examples\",\"email headers\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/\",\"name\":\"What is an Email Header? 6 Email Header Examples to Learn From\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-examples.jpg\",\"datePublished\":\"2024-02-26T13:42:07+00:00\",\"dateModified\":\"2026-03-06T08:26:14+00:00\",\"description\":\"We'll explain what email headers are, how to view them in different email clients, and six of the best email header examples.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-examples.jpg\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-examples.jpg\",\"width\":1000,\"height\":600,\"caption\":\"email-header-examples\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What Is an Email Header? 6 Email Header Examples to Learn From\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/89d2897d503b785aa99a630e2aaf0ab5\",\"name\":\"Calvin Rodrigues\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e5ba484308466a18f3e6ac02bc5c210eda43504bf71d81b70e0fcd8c540902d?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e5ba484308466a18f3e6ac02bc5c210eda43504bf71d81b70e0fcd8c540902d?s=96&d=identicon&r=g\",\"caption\":\"Calvin Rodrigues\"},\"description\":\"Calvin Rodrigues is a B2B SaaS writer specializing in product-led content. He loves helping brands 'show' rather than 'tell' why customers should choose them over the competition. Loves to cook and read when not at work.\",\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/calvin-r\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is an Email Header? 6 Email Header Examples to Learn From","description":"We'll explain what email headers are, how to view them in different email clients, and six of the best email header examples.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/","og_locale":"en_US","og_type":"article","og_title":"What Is an Email Header? 6 Email Header Examples to Learn From","og_description":"We'll explain what email headers are, how to view them in different email clients, and six of the best email header examples.","og_url":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2024-02-26T13:42:07+00:00","article_modified_time":"2026-03-06T08:26:14+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-examples.jpg","type":"image\/jpeg"}],"author":"Calvin Rodrigues","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Calvin Rodrigues","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/"},"author":{"name":"Calvin Rodrigues","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/89d2897d503b785aa99a630e2aaf0ab5"},"headline":"What Is an Email Header? 6 Email Header Examples to Learn From","datePublished":"2024-02-26T13:42:07+00:00","dateModified":"2026-03-06T08:26:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/"},"wordCount":2336,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-examples.jpg","keywords":["email header examples","email headers"],"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/email-header-examples\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/","url":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/","name":"What is an Email Header? 6 Email Header Examples to Learn From","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-examples.jpg","datePublished":"2024-02-26T13:42:07+00:00","dateModified":"2026-03-06T08:26:14+00:00","description":"We'll explain what email headers are, how to view them in different email clients, and six of the best email header examples.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/email-header-examples\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-examples.jpg","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-header-examples.jpg","width":1000,"height":600,"caption":"email-header-examples"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/email-header-examples\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Marketing","item":"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/"},{"@type":"ListItem","position":3,"name":"What Is an Email Header? 6 Email Header Examples to Learn From"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/89d2897d503b785aa99a630e2aaf0ab5","name":"Calvin Rodrigues","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e5ba484308466a18f3e6ac02bc5c210eda43504bf71d81b70e0fcd8c540902d?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e5ba484308466a18f3e6ac02bc5c210eda43504bf71d81b70e0fcd8c540902d?s=96&d=identicon&r=g","caption":"Calvin Rodrigues"},"description":"Calvin Rodrigues is a B2B SaaS writer specializing in product-led content. He loves helping brands 'show' rather than 'tell' why customers should choose them over the competition. Loves to cook and read when not at work.","url":"https:\/\/www.engagebay.com\/blog\/author\/calvin-r\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/53713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=53713"}],"version-history":[{"count":25,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/53713\/revisions"}],"predecessor-version":[{"id":79561,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/53713\/revisions\/79561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/54665"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=53713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=53713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=53713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}