{"id":53729,"date":"2024-02-20T13:53:25","date_gmt":"2024-02-20T13:53:25","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=53729"},"modified":"2025-04-21T07:55:19","modified_gmt":"2025-04-21T07:55:19","slug":"email-anatomy","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-anatomy\/","title":{"rendered":"Email Anatomy 101: Essential Email Parts You Shouldn&#8217;t Ignore"},"content":{"rendered":"<p>Email is one of the most prevalent forms of business communication.<\/p>\n<p>To prevent your emails from being marked as spam, it is essential to understand and familiarize yourself with the components of an email. This knowledge can significantly improve your <a href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">email&#8217;s deliverability<\/a>.<\/p>\n<p>Most marketers prefer to set up an <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">email template<\/a> and iterate over time.<\/p>\n<p>This might look like a lot of work. However, optimizing email parts like layout, header, footer, email body, etc., is much easier once you know how each <em>cog of the email machine<\/em> operates \u2013 and that\u2019s exactly what we have for you today!<\/p>\n<p>In this blog post, we&#8217;ll analyze the basic anatomy of an email and explain all the essential email parts so that you can craft engaging campaigns.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-anatomy\/#Email_Anatomy_Explained\" >Email Anatomy Explained<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-anatomy\/#Is_the_senders_address_considered_an_important_email_part\" >Is the sender&#8217;s address considered an important email part?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-anatomy\/#How_Structuring_Your_Email_Parts_Correctly_Improves_Conversions\" >How Structuring Your Email Parts Correctly Improves Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-anatomy\/#How_to_Create_Templates_for_Each_Part_of_Your_Email\" >How to Create Templates for Each Part of Your Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-anatomy\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Anatomy_Explained\"><\/span><strong><span style=\"color: #339966;\" data-preserver-spaces=\"true\">Email Anatomy Explained<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">A good email always has all the below parts. While many emails might have additional components, these are the basic building blocks of the modern form of communication:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Subject line<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Preview\/pre-header<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Header<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Salutation<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Headline<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Body copy<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">CTA<\/span><\/li>\n<li>Footer<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Some other email parts that are also important are the following:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Sender email address<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The receiver\u2019s email address<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">If you\u2019re using an <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing software<\/a>, the sender&#8217;s email address, as well as the receiver\u2019s email address, is automatically populated. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, the email subject line, the body, and the CTA are the most important elements by far. It is these email parts that will ultimately decide if your email campaign meets its goals or not.<\/span><\/p>\n<p>Let&#8217;s understand each part of a typical email in detail. Here&#8217;s an infographic that quickly depicts all the vital email parts, along with their positions:<\/p>\n<figure id=\"attachment_54134\" aria-describedby=\"caption-attachment-54134\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-parts-anatomy-infographic-engagebay.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54134\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-parts-anatomy-infographic-engagebay.png\" alt=\"Email anatomy infographic by EngageBay\" width=\"514\" height=\"965\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-parts-anatomy-infographic-engagebay.png 1046w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-parts-anatomy-infographic-engagebay-160x300.png 160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-parts-anatomy-infographic-engagebay-545x1024.png 545w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-parts-anatomy-infographic-engagebay-768x1442.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-parts-anatomy-infographic-engagebay-818x1536.png 818w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-parts-anatomy-infographic-engagebay-150x282.png 150w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/a><figcaption id=\"caption-attachment-54134\" class=\"wp-caption-text\"><em>Anatomy of an email. Infographic by EngageBay<\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Let\u2019s look at them in detail.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">1. Subject line&nbsp;<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Readers can instinctively tell from a subject line if an email is worth their time or not. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The right <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject line<\/a> will compel the recipient to click on the email. The key is to be as clear and concise as possible. Keep the length under 60 characters so it\u2019s fully visible across various devices and clients. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">Email personalization<\/a> matters as well. Mentioning the email recipient by name in the subject line can increase the open rate by <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">26%<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">2. Pre-header<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A pre-header appears right next to the subject line of an email. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It provides additional information related to the subject line. For example, you can use it to tease the offer or include a CTA. This increases the chances the reader will open your email.<br \/>\n<\/span><\/p>\n<figure id=\"attachment_54146\" aria-describedby=\"caption-attachment-54146\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54146\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4.jpg\" alt=\"Example of good vs bad email preheader example\" width=\"800\" height=\"247\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4.jpg 963w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4-300x93.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4-768x237.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Preheader-example-4-150x46.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-54146\" class=\"wp-caption-text\"><a href=\"https:\/\/mailbluster.com\/blog\/email-preheader\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Note that a pre-header is not shown by default in clients like Gmail. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It must be configured in the settings. Without a pre-header, the email client often ends up displaying the first line in your email body. Depending on the layout, the first line readers see could be \u2018click here to unsubscribe\u2019- you don\u2019t want that to happen!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some best practices to make the most of your pre-header:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Keep it short &#8212; no more than 80 characters &#8212; to ensure it can be read fully.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.engagebay.com\/blog\/email-emojis\/\">Using emojis<\/a> in the right places can make it more attractive.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Talk about the value or benefit the reader can get. This can increase the open rates.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-a-b-testing\/\">A\/B testing<\/a> to identify the most effective pre-header option.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/business-introduction-letter\/\">Read also: Business Introduction Letter 101: Tips and Examples for Beginners<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">3. Branded header<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The branded header (not HTML snippet) shows at the very top of the email. Adding your logo and tagline to it helps readers recognize you. The key is to use standard logos, colors, and design elements to build trust over time.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are quick dos and don\u2019ts for optimizing it:<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Dos<\/span><\/strong><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">Use a compelling headline to attract attention.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Link the logo to the same page as the CTA instead of redirecting to your website\u2019s home page.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Don\u2019ts<\/span><\/strong><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">Don\u2019t put a navigation menu right below the logo if you have multiple product categories. It can be distracting if you also have the tagline and\/or social links in the same spot.<\/span><\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">4. Hero image<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A hero image is an image just above the top story in an <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">email newsletter<\/a>. It contextualizes the main story or makes it stand out. The visuals should not detract from the main message or have too many effects. If using a live image, avoid sourcing it from stock photography sites. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Use professionally shot images instead. Also, test the hero image to make sure it\u2019s visible across devices and email clients.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">5. Salutation<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">This is the greeting you open the email with. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As with all professional emails, the best salutation you could use is the receiver\u2019s first name. It creates an instant personal connection. If you are running an outbound marketing campaign, you can be more formal and use the last name instead. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">EngageBay\u2019s email marketing<\/a> tool seamlessly populates the recipient\u2019s name from CRM records, helping you personalize your email marketing campaigns, save time, and ensure accuracy.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/\">Read also: What Is An Email Header? 6 Email Header Examples To Learn From<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">6. Main message&nbsp;<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Make it about them, not you. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To do this, think of benefits, not features. Connect their pain points to your product features and provide actionable tips and suggestions that solve their problems. The key is to avoid overwhelming the reader with too much information. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Use bullet points, headings, and white space to break up the text \u2013 it improves readability, especially on mobile devices. Infographics and embedded videos can also drive engagement. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You may run into compatibility problems with some email clients. However, EngageBay\u2019s A\/B testing and preview features can help you fix such issues.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some best practices:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Use moderate-length sentences: 50 to 60 characters per line, including spaces.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Highlight key points to make reading easier.<\/span><\/li>\n<\/ul>\n<p>Find out more about <a href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\">email design best practices<\/a> to get more engagement.<\/p>\n<h3><strong><span style=\"color: #993300;\">7. Product gallery<\/span><\/strong><\/h3>\n<p>Depending on your industry (for example, e-commerce, DTC), you can add a dynamic product gallery that displays multiple product categories based on the recipient\u2019s browsing behavior or purchase history.<\/p>\n<p>This is completely optional, though.<\/p>\n<p>If you have only a few products, skip this. Similarly, if you\u2019re creating a product recommendation flow, consider adding a section with each of your product categories just above the footer. The product gallery can also be automated to include personalized content for your target audience, thus improving clickthrough rates.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/business-email-format\/\">Read also: Business Email Format Secrets: Write Emails That Command Attention<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">8. Call-to-action (CTA)&nbsp;<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A CTA tells the reader what to do next. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Don\u2019t use words that make the reader stop and think. Instead, be clear and direct. For example, use words like \u2018Buy Now\u2019 or \u2018Purchase Now\u2019. The CTA button should be distinct, whether you place it at the top, middle, or bottom of the email body.<\/span><\/p>\n<figure id=\"attachment_54147\" aria-describedby=\"caption-attachment-54147\" style=\"width: 588px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-CTA-example.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-54147 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-CTA-example.png\" alt=\"Example of a great CTA \" width=\"588\" height=\"479\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-CTA-example.png 588w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-CTA-example-300x244.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/email-CTA-example-150x122.png 150w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/a><figcaption id=\"caption-attachment-54147\" class=\"wp-caption-text\"><em>Example of a well-placed CTA with a clear call to action, taken from our <a href=\"https:\/\/www.engagebay.com\/email-template\/performance_training_information_template\">email templates library<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Provide plenty of whitespace around the CTA, and use solid colors and\/or larger fonts to make it stand out. This can help you create separation between one or more sections and add multiple CTAs.<\/span><\/p>\n<p>Learn more about <a href=\"https:\/\/www.engagebay.com\/blog\/email-calls-to-action\/\">optimizing your email CTA<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-preheader-examples\/\">Read also: Email Preheader Examples and Tips to Get More Email Opens<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">9. Footer&nbsp;<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The footer is the very end of your email. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Most email marketing teams use it to show contact information, social media links, and update preferences\/unsubscribe buttons. Ensure you provide your mailing address and customer support numbers, including email. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some subscribers may see this as a sign that you\u2019re a legitimate business. <\/span><span data-preserver-spaces=\"true\">Include an unsubscribe link, an \u2018update preferences\u2019 center, and a feedback link so readers can manage subscriptions and provide feedback. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This creates transparency and builds trust.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">10. Legal disclaimers<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">You may be required to provide a legal disclaimer and T&amp;C information in specific markets. This can be accommodated in the very last part of the email.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_the_senders_address_considered_an_important_email_part\"><\/span><span style=\"color: #339966;\"><strong>Is the sender&#8217;s address considered an important email part?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The answer is yes; the address is a key part of the anatomy of a marketing email. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For one, it promotes brand recognition. The email address ensures that it\u2019s delivered to the right person and that the receiver can tell who sent it. For content marketing teams, deliverability is everything, and the email address is critical to that. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The address itself and the authentication information contained in the header (HTML snippet) ensure that the email passes spam checkers and goes through to the inbox.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/\">Read also: Master All the Key Types of Email Marketing Campaigns<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Structuring_Your_Email_Parts_Correctly_Improves_Conversions\"><\/span><strong><span style=\"color: #339966;\" data-preserver-spaces=\"true\">How Structuring Your Email Parts Correctly Improves Conversions<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The typical marketing email sports images, links, CTA buttons, sign-up forms, banners, and other elements. Structuring each element correctly helps dodge spam filters, improves <a href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/\">email deliverability rates<\/a>, and increases clickthrough rates.&nbsp;<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">1. Renders correctly<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"> Not all email clients will display every little element correctly. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, you may notice that the font size isn\u2019t the same or that paragraph spacing is off. As a result, an email may look quite different in, say, Microsoft Outlook compared to Gmail. The right structuring can mitigate at least some of these issues. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remember, the simpler the layout, the better it displays. By optimizing every part of the email anatomy, you can ensure your reader understands the email message.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">2. Improves the sender&#8217;s reputation<\/span><\/strong><\/h3>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.orbitmedia.com\/blog\/spam-statistics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">56.5%<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;of emails go to spam for a variety of reasons. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A lot of it boils down to one thing: bad design and formatting. An email with low-quality images or inconsistent fonts will likely get marked as spam. The other factor is spam trigger words like \u2018free,\u2019 \u2018win,\u2019 or \u2018discount,\u2019 which are all red flags for <a href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">spam filters<\/a>.<\/span><\/p>\n<figure id=\"attachment_53731\" aria-describedby=\"caption-attachment-53731\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-53731\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/spam-trigger-words.png\" alt=\"Triggers for Spam\" width=\"600\" height=\"346\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/spam-trigger-words.png 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/spam-trigger-words-300x173.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/spam-trigger-words-150x87.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-53731\" class=\"wp-caption-text\"><em><a href=\"https:\/\/buyergenomics.com\/how-to-avoid-spam-filters\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">You might still get away with using some of these words \u2013 they are everyday words, after all \u2013 but they need to fit the context and not be misleading. Running your email through a <\/span><a href=\"https:\/\/www.warmupinbox.com\/email-spam-words-checker\/\"><span data-preserver-spaces=\"true\" data-wpel-link=\"internal\">spam word checker<\/span><\/a><span data-preserver-spaces=\"true\"> can make all the difference between going to spam or the inbox. Unsolicited emails are also often marked as spam.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-font-for-email\/\">Read also: 10 Best Email Fonts for Your Next Campaign<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">3. Increases conversion<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If you want to increase CTR and conversion, the structure of your email is all the more important. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A well-structured email highlights the header, headline, and CTA. It\u2019s easy to navigate, and each line of copy connects seamlessly to the CTA, increasing the odds of conversion.<\/span><\/p>\n<p>Check out this <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email\/\">blog post<\/a> to learn more about writing promotional emails that convert.<\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">4. Meets compliance requirements<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">As an email marketer, you must give readers control over what emails they receive. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That means placing \u2018unsubscribe\u2019 and \u2018update preferences\u2019 buttons where they can clearly see them. With a clear layout, you can meet compliance requirements and reduce spam reports.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/\">Read also: Email Verification Email Templates to Cut Down Bounce Rates<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Templates_for_Each_Part_of_Your_Email\"><\/span><span style=\"color: #339966;\"><strong>How to Create Templates for Each Part of Your Email<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Here is a quick guide to creating email master templates for each email part and optimizing them:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Email marketing tools like EngageBay offer<a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> pre-built email templates<\/a> you can quickly customize for specific digital marketing emails in minutes. Here\u2019s how:<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">1. Start with a to-do list<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Write down all of the email flows you need templates for. These could be welcome emails, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-abandoned-cart-email\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">abandoned cart emails<\/span><\/a><span data-preserver-spaces=\"true\">, etc.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">2. Create a base template<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"> Next, build a base template with a header, body, and footer section. This template should have branding elements like logo, tagline, fonts, etc.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">3. Create content blocks<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"> You can now add content blocks to the base template based on the email flow you have in mind. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These blocks can be used for adding elements like images, logos, email body, footer, etc. Remember to save each template after you\u2019ve added the relevant blocks. This saved copy becomes your master template for that specific flow.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">4. Start using the templates in your campaigns<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The next time you need to send a <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-welcome-emails\/\">welcome email<\/a>, you can simply open the template saved under that name, modify the elements, and it\u2019s ready to go. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can create multiple master templates for each email flow you may have.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-54140\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Blue-Minimal-Call-to-Action-Blog-Banner-2240-\u00d7-600-px.gif\" alt=\"Free email templates from EngageBay\" width=\"1300\" height=\"348\"><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/\">Read also: B2B Email Marketing Examples From Billion Dollar Firms<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\" data-preserver-spaces=\"true\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">You don\u2019t need to know coding to create high-quality, personalized emails that look great and have excellent deliverability. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What you need is the right toolkit. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> can help you build and test custom marketing flows rapidly, scale campaigns across multiple email clients, and track performance from a single location. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">EngageBay gives you access to contact management, a beautiful library of email templates, <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, A\/B testing, personalization, and more.<\/span><\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\">Sign up<\/a> for free, or <a href=\"https:\/\/meetings.engagebay.com\/book-demo\">book a demo<\/a> with our experts.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email is one of the most prevalent forms of business communication. 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