{"id":53767,"date":"2024-04-15T09:33:38","date_gmt":"2024-04-15T09:33:38","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=53767"},"modified":"2026-02-12T09:20:47","modified_gmt":"2026-02-12T09:20:47","slug":"summer-newsletter-ideas","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/","title":{"rendered":"Summer Newsletter Ideas: How to Keep Your Subscribers Cool"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The sun is shining, the birds are singing, and your inbox \u2026 explodes with newsletters. This summer, do not let your emails burden your subscribers; let them be fun instead!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What can you do instead of just sending out seasonal marketing emails?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do a lot to improve your summer sales, like providing ideas for relief in the hot summer months, introducing summer sales, boosting click-through rates through special discounts in your summer email subject lines, and tailoring your marketing campaign according to the vibes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s a lot more to do! In this blog post, we&#8217;ll show you eight summer newsletter ideas, as well as tips and tricks to make the most of your <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">email newsletters<\/a>.&nbsp;<\/span><\/p>\n<p>Let&#8217;s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#Why_Summer_Newsletters_Matter\" >Why Summer Newsletters Matter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#Understanding_Your_Audience_for_the_Summer_Season\" >Understanding Your Audience for the Summer Season<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#8_Summer-Themed_Content_Ideas_to_Boost_Summer_Sales\" >8 Summer-Themed Content Ideas to Boost Summer Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#1_Offer_a_%E2%80%98summer_checklist_for_the_adrenaline-enthusiasts\" >1. Offer a \u2018summer checklist\u2019 for the adrenaline-enthusiasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#2_Help_your_audience_plan_their_summer_getaways\" >2. Help your audience plan their summer getaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#3_Make_summers_special_for_fitness_enthusiasts\" >3. Make summers special for fitness enthusiasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#4_Entice_readers_with_some_summer_discounts\" >4. Entice readers with some summer discounts!&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#5_Celebrate_World_Chocolate_Day_with_a_countdown\" >5. Celebrate World Chocolate Day with a countdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#6_Leverage_National_Ice_Cream_Day_for_the_summer_vibes\" >6. Leverage National Ice Cream Day for the summer vibes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#7_Offer_travel_tips_to_engage_with_subscribers\" >7. Offer travel tips to engage with subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#8_Start_an_Independence_Day_campaign\" >8. Start an Independence Day campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#Design_and_Aesthetics_for_Summer_Email_Campaigns\" >Design and Aesthetics for Summer Email Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#Colour_schemes_for_your_summer_newsletter_ideas\" >Colour schemes for your summer newsletter ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#Fonts_to_enhance_your_seasonal_marketing\" >Fonts to enhance your seasonal marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#Visuals_that_will_make_your_audience_stay\" >Visuals that will make your audience stay<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#Timing_and_Frequency\" >Timing and Frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#AB_Testing_and_Optimization\" >A\/B Testing and Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#Compliance_and_Legal_Considerations\" >Compliance and Legal Considerations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Why_Summer_Newsletters_Matter\"><\/span><span style=\"color: #339966;\"><strong>Why Summer Newsletters Matter<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">During the summer, vacationing and soaking up the sun are all examples of consumer behavior shifts. Perhaps that\u2019s why traditional all-season marketing strategies may not resonate well with them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where your engaging summer newsletters come in.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.mailmodo.com\/guides\/seasonal-email-campaign-statistics\/\"><span style=\"font-weight: 400;\">Studies<\/span><\/a><span style=\"font-weight: 400;\"> have shown that seasonal email marketing can lead to a whopping increase in sales, especially for accessories and clothing, gift cards and other items, and food and beverages. At this time, people are more receptive to content that aligns with their interests and activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may notice that casual readers can become loyal customers if your newsletter is crafted using just the right words.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always offer beach-worthy discounts to highlight outdoor adventures, or in fact, you can even provide tips for staying cool. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do all this while showcasing your brand and its summer-friendly offerings.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What can you do differently to engage your audience? Start by ditching the generic emails and truly embrace the season\u2019s unique vibe and trend.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Your_Audience_for_the_Summer_Season\"><\/span><strong><span style=\"color: #339966;\">Understanding Your Audience for the Summer Season<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To create engaging newsletters, you should ask:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What does your audience do in the summer?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Do they hit the beach?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Are they exploring the mountains?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Or are people just relaxing in their backyards?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about how to find the answers to these questions. <\/span><span style=\"font-weight: 400;\">Surveys are a great way to ensure the effectiveness of summer newsletter ideas.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you can send out a quick summer survey to understand your audience\u2019s vacation plans, entertainment preferences, or outdoor activities. Of course, not everyone is going to be receptive to these surveys. So, don\u2019t just ask \u2013 offer fun quizzes or interactive polls to keep your audience engaged in those <a href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-marketing-templates\/\">seasonal marketing emails<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examine your website\u2019s statistics to see which summer-themed material gets visitors to click through. Do they linger on barbeque recipes, trip guides, or DIY projects in the backyard?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can also pay attention to the talks on social media. What are your audience\u2019s plans for the summer? What are they posting? Which hashtags are they using?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you understand the audience&#8217;s desires and have done some <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/customer-segmentation-examples\/\"><span style=\"font-weight: 400;\">customer segmentation<\/span><\/a><span style=\"font-weight: 400;\">, customize your seasonal marketing emails and turn them into engaging newsletters.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your audience has beach bums, forward suggestions for beach reads, cool drink recipes, and gorgeous travel books! For adventure-seeking audiences, provide information about nearby hiking routes, heart-pounding activities, and strategies for overcoming nature&#8217;s challenges.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-ideas-for-freelancers\/\">Read also: 10 Engaging Newsletter Ideas for Freelancers and Solopreneurs<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Summer-Themed_Content_Ideas_to_Boost_Summer_Sales\"><\/span><strong><span style=\"color: #339966;\">8 Summer-Themed Content Ideas to Boost Summer Sales<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our goal is to create engaging summer newsletters. With that in mind, let\u2019s look at some great summer newsletter ideas.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s think about how to engage the audience with engaging newsletters.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Offer_a_%E2%80%98summer_checklist_for_the_adrenaline-enthusiasts\"><\/span><span style=\"color: #993300;\"><strong>1. Offer a \u2018summer checklist\u2019 for the adrenaline-enthusiasts<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each summer adventure trip needs specific equipment and planning. Helping your audience do that will not only be appreciated but will also lead to traffic to your brand &#8211; especially if you sell summer-specific things!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at REI\u2019s \u201cSummer Checklist\u201d Newsletter for outdoor equipment, highlighting the must-have items for outdoor enthusiasts in the summer season. REI made sure its items were at the front of customers\u2019 minds when getting ready for summer activities by offering a checklist!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose to use this idea, some CTAs could be as follows:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u201cDownload a free packing checklist\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cLet\u2019s plan your trip!\u201d <\/span><\/li>\n<\/ul>\n<figure id=\"attachment_53770\" aria-describedby=\"caption-attachment-53770\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/rei-email.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53770\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/rei-email.jpg\" alt=\"Summer newsletter idea from REI\" width=\"700\" height=\"934\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/rei-email.jpg 1466w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/rei-email-225x300.jpg 225w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/rei-email-767x1024.jpg 767w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/rei-email-768x1025.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/rei-email-1151x1536.jpg 1151w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/rei-email-640x853.jpg 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/rei-email-150x200.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-53770\" class=\"wp-caption-text\"><em> REI&#8217;s &#8220;Summer Checklist&#8221; newsletter <\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"2_Help_your_audience_plan_their_summer_getaways\"><\/span><strong><span style=\"color: #993300;\">2. Help your audience plan their summer getaways<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offering summer getaway ideas is a great way to create engaging summer newsletters. Quench your readers\u2019 thirst with advice on secret waterfalls, suggested local hikes, or even access to unique travel offers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Airbnb newsletter stole many&#8217;s hearts<\/span><span style=\"font-weight: 400;\">, offering the most desirable summer vacation rentals. The whole reason why this works is that not only are you helping your audience, but also offering your services to make their summer a memorable one.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some CTAs for this type of email newsletter can be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cLet\u2019s make your summer memorable\u201d&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cGrab the SPF\u201d<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_53772\" aria-describedby=\"caption-attachment-53772\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/start-dreaming-about-summer-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53772 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/start-dreaming-about-summer-1.png\" alt=\"Summer newsletter idea from AirBnB\" width=\"680\" height=\"1037\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/start-dreaming-about-summer-1.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/start-dreaming-about-summer-1-197x300.png 197w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/start-dreaming-about-summer-1-671x1024.png 671w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/start-dreaming-about-summer-1-150x229.png 150w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-53772\" class=\"wp-caption-text\"><a href=\"\/\/newslettersearchengine.com\/start-dreaming-about-summer-airbnb-email-newsletter\/\"><em> Airbnb&#8217;s Summer Newsletter <\/em><\/a><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Make_summers_special_for_fitness_enthusiasts\"><\/span><strong><span style=\"color: #993300;\">3. Make summers special for fitness enthusiasts<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Summer needs some sugary and icy drinks and snacks. But they can lead to fitness enthusiasts not liking the season altogether.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">email campaign<\/a> marries a dietitian\u2019s services and the summer passion for coolers perfectly. The idea is to help your customers as much as possible &#8211; wherever you can &#8211; through your emailer, and your services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, these emails do not only have to be for fitness brands. They are also an available option for BBQ companies and cafes. restaurants and a lot more! If your audience has indoor people, share your homemade air conditioner tricks, popsicle recipes, and poolside drink recipes. Make them choose their best summer smoothie to win an ice cream luau.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking at this newsletter by <em>emeals<\/em>, you will see a perfect concoction of summery colors, sales mastery, and visual appeal. By offering free cocktails and many easy cocktail recipes, this newsletter is the perfect example of getting the readers to subscribe!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best CTA for such campaigns could be as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cThis summer, maintain your beech bod!\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cGive me healthy snack\/drink recipes\u201d&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u200b\u200b\u201dHost a potluck featuring everyone\u2019s summer dish!\u201d<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Entice_readers_with_some_summer_discounts\"><\/span><strong><span style=\"color: #993300;\">4. Entice readers with some summer discounts!&nbsp;<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t like discounts? Especially when planning for a relaxing summer trip? Some sale newsletters are a great way to get your audience\u2019s attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, everyone planning a getaway would love to save money on some of the best products they can buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For all those fashionistas, display airy sundresses, chic sunglasses, or funky poolside necessities. Offer special discounts on beach items, outdoor furniture, and grilling gear to capitalize on those summer bargains. ShopBop does it right<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Displaying the right summer accessories with a huge sale text will surely have subscribers hit the \u2018shop now\u2019 button &#8212; making it a great newsletter idea as part of your summer email marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">best time to send this newsletter<\/a>, however, is during the spring season, before all the shopping is done!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some CTAs for these campaigns could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cUpload your beach pics here for the contest\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cMake your summer memorable\u201d&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cShop now&#8221;<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_53774\" aria-describedby=\"caption-attachment-53774\" style=\"width: 609px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summer3.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53774 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summer3.png\" alt=\"Summer newsletter idea from Shop Bob\" width=\"609\" height=\"1104\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summer3.png 609w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summer3-165x300.png 165w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summer3-565x1024.png 565w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summer3-150x272.png 150w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/a><figcaption id=\"caption-attachment-53774\" class=\"wp-caption-text\"><a href=\"\/\/dhofd1kkbur8y.cloudfront.net\/wp-content\/uploads\/2015\/06\/summer3.png\"><em> Shopbop&#8217;s Summer Newsletter<\/em><\/a><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"5_Celebrate_World_Chocolate_Day_with_a_countdown\"><\/span><strong><span style=\"color: #993300;\">5. Celebrate World Chocolate Day with a countdown<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The world celebrates Chocolate Day on July 7, so why not use that for your next newsletter?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a bakery, restaurant, or confectionary business, this is the best opportunity for you. However, you can also get the most out of this sweet holiday even if your business is not directly related to food &#8211; as long as you offer exclusive discounts to your newsletter readers!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this example to find a way to generate sales through the newsletter. Thorntons gave away discounts on their gourmet chocolates to make sure everyone who already likes their pieces will be tempted to get some now!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some CTAs for these campaigns could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cGet free delivery\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cGet chocolates at 10% discount\u201d&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cShop now\u201d<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_53775\" aria-describedby=\"caption-attachment-53775\" style=\"width: 564px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/1edea295ad1b0f217a460a35cef385ae.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53775 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/1edea295ad1b0f217a460a35cef385ae.jpg\" alt=\"World Chocolate Day promo email by Thorntons for June marketing\" width=\"564\" height=\"1152\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/1edea295ad1b0f217a460a35cef385ae.jpg 564w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/1edea295ad1b0f217a460a35cef385ae-147x300.jpg 147w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/1edea295ad1b0f217a460a35cef385ae-501x1024.jpg 501w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/1edea295ad1b0f217a460a35cef385ae-150x306.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/a><figcaption id=\"caption-attachment-53775\" class=\"wp-caption-text\"><a href=\"\/\/www.pinterest.co.uk\/pin\/121597258672776911\/\"><em> Source: Pinterest<\/em><\/a><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"6_Leverage_National_Ice_Cream_Day_for_the_summer_vibes\"><\/span><strong><span style=\"color: #993300;\">6. Leverage National Ice Cream Day for the summer vibes<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When the entire United States celebrates Ice Cream on the third Sunday of July, why not get some summer sale out of it?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a small business owner, you can <a href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/\">offer discounts<\/a> or summer deals on this day. Make sure your newsletter matches the summer vibes for the best effect.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great idea for this newsletter is to add your entire catalog to these <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/\">promotional emails<\/a> to get more attention and add intrigue &#8211; this way, someone is bound to get excited and order right away!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at this newsletter by card.com! It\u2019s simple, yet the visuals will make anyone in the summer heat want ice cream. Why not get it from card.com if they\u2019re offering discounts?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some CTAs for these campaigns could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cGet ice cream today\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cAdd to your cart\u201d&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cBeat the heat\u201d<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_53776\" aria-describedby=\"caption-attachment-53776\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-04-at-5.51.56\u202fPM.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53776\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-04-at-5.51.56\u202fPM.png\" alt=\"Summer newsletter example from Card.com\" width=\"800\" height=\"597\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-04-at-5.51.56\u202fPM.png 1840w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-04-at-5.51.56\u202fPM-300x224.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-04-at-5.51.56\u202fPM-1024x764.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-04-at-5.51.56\u202fPM-768x573.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-04-at-5.51.56\u202fPM-1536x1145.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-04-at-5.51.56\u202fPM-150x112.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-53776\" class=\"wp-caption-text\"><a href=\"\/\/www.behance.net\/gallery\/46524291\/Card-Email-Design\"><em> Source: Behance <\/em><\/a><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"7_Offer_travel_tips_to_engage_with_subscribers\"><\/span><strong><span style=\"color: #993300;\">7. Offer travel tips to engage with subscribers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Continuing on the adventure-seeking audience trajectory, why not offer travel, booking, and photo photography tips?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start this email marketing campaign to subscribers engaged throughout the year or have a special summer mood series.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A perfect example of this is this newsletter by Travel Ventures. They offered tips on travel destinations, stay options, activities, etc. To have your business going, you can have tie-ups with these service providers and get a commission for each sale you make. What a great way to generate income with your audience!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">Call-to-action<\/a> for these campaigns could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cGet exciting deals on your next travel plan\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cFind your summer plans here\u201d&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cBook hotels now\u201d <\/span><\/li>\n<\/ul>\n<figure id=\"attachment_53777\" aria-describedby=\"caption-attachment-53777\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/badab744-abad-4d84-942c-6a2bf2a96c13.webp\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53777 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/badab744-abad-4d84-942c-6a2bf2a96c13.webp\" alt=\"Summer newsletter example from Travel Ventures\" width=\"640\" height=\"828\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/badab744-abad-4d84-942c-6a2bf2a96c13.webp 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/badab744-abad-4d84-942c-6a2bf2a96c13-232x300.webp 232w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/badab744-abad-4d84-942c-6a2bf2a96c13-150x194.webp 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-53777\" class=\"wp-caption-text\"><a href=\"\/\/venngage.com\/templates\/newsletters\/travel-tips-and-guides-newsletter-badab744-abad-4d84-942c-6a2bf2a96c13\"><em> Source: Venngage<\/em><\/a><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"8_Start_an_Independence_Day_campaign\"><\/span><strong><span style=\"color: #993300;\">8. Start an Independence Day campaign<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Celebrate the 4th of July past nationalism and the flags! Make the most of this day to raise awareness for your business, or by generating new sales!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dorne your email with red, white, and royal blue, and keep the messaging correct. You don\u2019t necessarily have to target these emails to <a href=\"https:\/\/www.engagebay.com\/blog\/b2b-sales-leads\/\">generate sales<\/a> &#8212; you can also just use them to put your business out there.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What better way to get some customers to shop than the newsletter displayed below? Sure, nobody can say no to a 50% discount! The colors are just right to keep up with the Independence Day vibe, too!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some CTAs for these campaigns could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cContribute today\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cShop now\u201d&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cBuy now\u201d<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_53778\" aria-describedby=\"caption-attachment-53778\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/happy-independence-day-special-offer-50-off-create-a-website-now.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53778 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/happy-independence-day-special-offer-50-off-create-a-website-now.png\" alt=\"Summer newsletter template from Designmodo\" width=\"680\" height=\"1229\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/happy-independence-day-special-offer-50-off-create-a-website-now.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/happy-independence-day-special-offer-50-off-create-a-website-now-166x300.png 166w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/happy-independence-day-special-offer-50-off-create-a-website-now-567x1024.png 567w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/happy-independence-day-special-offer-50-off-create-a-website-now-150x271.png 150w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-53778\" class=\"wp-caption-text\"><a href=\"\/\/reallygoodemails.com\/emails\/happy-independence-day-special-offer-50-off-create-a-website-now\"><em> Source: Reallygoodemails <\/em><\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Design_and_Aesthetics_for_Summer_Email_Campaigns\"><\/span><strong><span style=\"color: #339966;\">Design and Aesthetics for Summer Email Campaigns<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You do not want your seasonal marketing emails to get lost in your audience&#8217;s spam folder. With eye-catching summer <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\"><span style=\"font-weight: 400;\">newsletter designs<\/span><\/a><span style=\"font-weight: 400;\">, you can turn up the heat on the attention your brand gets!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s walk through some design elements you need to pay attention to.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Colour_schemes_for_your_summer_newsletter_ideas\"><\/span><strong><span style=\"color: #993300;\">Colour schemes for your summer newsletter ideas<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use palettes like vivid oranges, turquoise blues, and yellows instead of subdued tones. These colors bring a carefree summer vibe and give your newsletter a tropical twist. Experiment with gradients and neon accents to create a vibrant atmosphere.&nbsp;<\/span><\/p>\n<figure id=\"attachment_53779\" aria-describedby=\"caption-attachment-53779\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summercolor_blog-image_5.24-1.webp\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-53779\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summercolor_blog-image_5.24-1.webp\" alt=\"Summer newsletter color scheme\" width=\"800\" height=\"401\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summercolor_blog-image_5.24-1.webp 1292w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summercolor_blog-image_5.24-1-300x150.webp 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summercolor_blog-image_5.24-1-1024x514.webp 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summercolor_blog-image_5.24-1-768x385.webp 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/summercolor_blog-image_5.24-1-150x75.webp 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-53779\" class=\"wp-caption-text\"><em>Summer color themes<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Fonts_to_enhance_your_seasonal_marketing\"><\/span><strong><span style=\"color: #993300;\">Fonts to enhance your seasonal marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of using boring, corporate fonts, go for those fun sans-serifs or breezy script fonts. In fact, for a fun, laid-back vibe, consider handwritten postcards or posters along the shore. Always remember that readability is important.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spring-newsletter-ideas\/\">Read also: 5 Spring Newsletter Ideas to Light Up Your Marketing Campaigns<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Visuals_that_will_make_your_audience_stay\"><\/span><strong><span style=\"color: #993300;\">Visuals that will make your audience stay<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">High-quality visuals are crucial. Display breathtaking views of the ocean, cool drinks, or backyard family hangouts. To connect with your audience emotionally, use real people and situations. The human elements are a sure-shot way of getting closer to your audience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <\/span><span style=\"font-weight: 400;\">online design tools or user-friendly summer newsletter templates<\/span><span style=\"font-weight: 400;\"> to help you get started. Many tools like DepositPhotos and VistaCreate provide you with pre-made layouts, color schemes, and even <a href=\"https:\/\/depositphotos.com\/stock-photography.html\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">stock photos<\/a>. To make personalized, engaging summer newsletters, focus on including your content and brand voice.&nbsp;<\/span><\/p>\n<p><em><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/july-marketing-ideas\/\">Read also: Sunny Strategies: July Marketing Ideas for Bright Results<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Timing_and_Frequency\"><\/span><span style=\"color: #339966;\"><strong>Timing and Frequency<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To increase engagement and capture attention, you must become an expert at <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\">choosing the right timing<\/a> and frequency for your summer newsletter<\/span><span style=\"font-weight: 400;\"> ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to research, Mondays and Tuesdays are the best days for open rates. You should send emails once a week or every two weeks to keep them interested in new stuff from you.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being prepared is the key to successfully using seasonal <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>. Plan for your summer newsletters for smooth-sailing campaigns. Prepare for seasonal email marketing trends. The primary purpose is not to miss any engagement opportunities, and not have to write and design end-moment newsletters.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your newsletters can become the talk of their sunny days if you can perfect the time and frequency. Thus, set your time, capitalize on seasonality, and watch as your audience embraces the cool!<\/span><\/p>\n<p><em><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/june-newsletter-ideas\/\">Read also: 21 Innovative June Newsletter Ideas to Boost Your Business<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"AB_Testing_and_Optimization\"><\/span><strong><span style=\"color: #339966;\">A\/B Testing and Optimization<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your best chance for creating summer email ideas that hit home is <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">A\/B testing<\/a>. Test the content, design, email subject line, audiences, timing &#8211; everything!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try these alternatives:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\"><span style=\"font-weight: 400;\">Subject lines<\/span><\/a><span style=\"font-weight: 400;\"> (&#8220;Beach Bonanza!&#8221; vs &#8220;Cool Summer Tips?&#8221;)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Content types (&#8220;video vs infographic&#8221;)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Calls-to-action (&#8220;Shop Now&#8221; vs &#8220;Enter to Win&#8221;)&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Doing so will show you what works and what doesn&#8217;t. These little adjustments can result in significant increases in engagement.<\/span><\/p>\n<p><em><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/june-marketing-ideas\/\">Read also: Stepping Into Summer: A Handy June Marketing Ideas Guide<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Compliance_and_Legal_Considerations\"><\/span><strong><span style=\"color: #339966;\">Compliance and Legal Considerations<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Avoid being the buzzkill!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engage readers with captivating summer newsletters, but always avoid email legal pitfalls like <a href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">CAN-SPAM and GDPR<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Decide to unsubscribe a breeze rather than a scary dive. Provide simple, one-click unsubscribe links in each communication. Email only those who have taken the time to join up. Acquired lists can lead to issues (including spam penalties!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do keep these regulatory relaxations in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.ftc.gov\/legal-library\/browse\/rules\/can-spam-rule\"><span style=\"font-weight: 400;\">CAN-SPAM Act <\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/gdpr.eu\/\">GDPR<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Compliance acts as a beach umbrella to protect you from legal sunburn. If you adhere to these guidelines, your newsletters will become your audience&#8217;s favorite; otherwise, you might get into trouble with your marketing efforts.&nbsp;<\/span><\/p>\n<p><em><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/august-newsletter-ideas\/\">Read also: 19 August Newsletter Ideas with a Splash of Inspiration<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Summer is almost here! Since seasonal email marketing increases open rates significantly, try using the ideas in this blog rather than sending generic emails to save your marketing efforts!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While promoting your company, give beach-worthy discounts, emphasize outdoor activities, or provide helpful advice.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engaging summer newsletters can win over new readers into ardent supporters. So, take advantage of the summertime vibe, eliminate spam, and watch as your audience devours your cool content!<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is an all-in-one marketing, sales, and customer support software for small businesses and startups. 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In her free time, she enjoys playing music.","url":"https:\/\/www.engagebay.com\/blog\/author\/ayushi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/53767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=53767"}],"version-history":[{"count":29,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/53767\/revisions"}],"predecessor-version":[{"id":79207,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/53767\/revisions\/79207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/53781"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=53767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=53767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=53767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}