{"id":5380,"date":"2021-01-21T03:08:23","date_gmt":"2021-01-21T03:08:23","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=5380"},"modified":"2026-02-09T09:02:36","modified_gmt":"2026-02-09T09:02:36","slug":"marketing-metrics","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/","title":{"rendered":"Track These 15 Marketing Metrics to Grow Your Small Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Feedback is the catalyst for improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be it in sports, public speaking, digital marketing, or photography, the habit of seeking feedback and acting on this wealth of information works wonders.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><span style=\"font-weight: 400;\">Digital marketing encompasses a myriad of activities from social media management to <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-process\/\">lead generation<\/a> and cold emailing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unless you get real-time feedback on the effectiveness of your activities, progress is unmeasurable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, in the absence of feedback, you never know if you are headed in the right direction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For all you know, you could be wasting your time and energy on the wrong things.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#What_are_marketing_metrics\" >What are marketing metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Why_Are_Metrics_Important\" >Why Are Metrics Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Creates_a_Competitive_Advantage\" >Creates a Competitive Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Increases_ROI_Return_on_Investment\" >Increases ROI (Return on Investment)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Grows_Faster\" >Grows Faster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Aligns_Your_Campaign_Goals_With_Organizational_Goals\" >Aligns Your Campaign Goals With Organizational Goals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#How_Marketing_Metrics_Help_Digital_Marketing_Campaigns\" >How Marketing Metrics Help Digital Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Marketing_Metrics_A_Practical_Example\" >Marketing Metrics: A Practical Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#3_Reasons_Why_Marketing_Metrics_Are_More_Than_Just_Numbers\" >3 Reasons Why Marketing Metrics Are More Than Just Numbers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#1_Deal_with_Unpredictability\" >1. Deal with Unpredictability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#2_Increased_Intelligence\" >2. Increased Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#3_Justification_of_Marketing_Spend\" >3. Justification of Marketing Spend<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#How_to_Select_Which_Metrics_to_Track\" >How to Select Which Metrics to Track?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Look_for_Growth_and_Rates_Instead_of_Total_Figures\" >Look for Growth and Rates Instead of Total Figures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Select_a_Period_to_Analyze\" >Select a Period to Analyze<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Set_Achievable_and_Realistic_Goals\" >Set Achievable and Realistic Goals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Types_of_Marketing_Metrics\" >Types of Marketing Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#16_Marketing_Metrics_to_Track_for_Your_Small_Business_to_Boom\" >16 Marketing Metrics to Track for Your Small Business to Boom<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#1_Revenue_Growth\" >1. Revenue Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#2_CAC_Customer_Acquisition_Costs_and_Cost_Per_Lead\" >2. CAC (Customer Acquisition Costs) and Cost Per Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#3_Customer_Lifetime_Value\" >3. Customer Lifetime Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#4_ROI_Return_on_Investment\" >4. ROI (Return on Investment)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#5_Traffic_to_Lead_Ratio_%E2%80%93_Conversion_Rates\" >5. Traffic to Lead Ratio &#8211; Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#6_Lead_to_Customer_Ratio\" >6. Lead to Customer Ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#7_Customer_Retention_Rate\" >7. Customer Retention Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#8_Landing_Page_Conversion_Rates\" >8. Landing Page Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#9_Bounce_Rate\" >9. Bounce Rate<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#5_Steps_to_Reduce_Bounce_Rate\" >5 Steps to Reduce Bounce Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#10_Net_Promoter_Score\" >10. Net Promoter Score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#11_Monthly_Recurring_Income\" >11. Monthly Recurring Income<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#12_Organic_Traffic\" >12. Organic Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#13_Social_Media_Metrics\" >13. Social Media Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#14_Mobile_Metrics\" >14. Mobile Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#15_Average_Time_Spent_on_Site\" >15. Average Time Spent on Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#16_Email_Marketing_Metrics\" >16. Email Marketing Metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_are_marketing_metrics\"><\/span>What are marketing metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Marketing Metrics<\/strong>, also known as <strong>Marketing Key Performance Indicators (KPIs)<\/strong>, refer to measurable values that highlight the effectiveness of any given campaign across marketing channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Marketing metrics<\/strong> are essential indicators of the extent to which your marketing efforts are paying off. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a nutshell, <strong>marketing metrics<\/strong> help analyze the efforts vs. results both quantitatively and qualitatively. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, marketing teams make better decisions, resulting in elevated levels of productivity and profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such <strong><a href=\"https:\/\/www.engagebay.com\/crm\/crm-metrics\">CRM metrics<\/a><\/strong> are vital for marketing teams to tweak changes in their strategies to attain the desired results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Are_Metrics_Important\"><\/span><span style=\"font-weight: 400;\">Why Are Metrics Important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Marketing metrics<\/strong> exist for a reason.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/marketing-metrics-statistics\/\"><span style=\"font-weight: 400;\">89% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> use marketing metrics like market share or CLV, and gross revenue, to measure the effectiveness of the campaign.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Marketing metrics<\/strong> are a great way to keep track of all your marketing efforts and its result. Yet, many small businesses still don&#8217;t track their metrics.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at some of the reasons why every company should <strong>track marketing metrics<\/strong>.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creates_a_Competitive_Advantage\"><\/span>Creates a Competitive Advantage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, not every company is <strong>tracking metrics<\/strong>. Most companies do not have the bandwidth to <strong>measure marketing performance<\/strong> systematically.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if they do, they lack an apparent set of skills and experience to use <strong>marketing metrics<\/strong> to their advantage.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you measure the<strong> right marketing metrics<\/strong> and take actions accordingly, it increases the chance of success.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increases_ROI_Return_on_Investment\"><\/span>Increases ROI (Return on Investment)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The idea is straightforward here. If you can&#8217;t measure something, you can&#8217;t understand it.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Without understanding, how will you control your campaign and improve it?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Marketing metrics<\/strong>, when measured correctly, can result in a high return on investment. In other words, it reveals the truth about the overall performance of your organization.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Grows_Faster\"><\/span>Grows Faster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you are able to <strong>measure your performance<\/strong>, you can improve it further.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, competitive advantage and a better ROI will undoubtedly help your business grow faster than you would have otherwise.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aligns_Your_Campaign_Goals_With_Organizational_Goals\"><\/span>Aligns Your Campaign Goals With Organizational Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Marketing metrics<\/strong> are essential because it ensures the alignment of your campaign goals with organizational goals.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps employees become aware of what&#8217;s essential to the business by showing what the business is being measured against.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-growth\/\">Read also: Master the Art of Small Business Growth: An 8-Step Journey to Success<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Marketing_Metrics_Help_Digital_Marketing_Campaigns\"><\/span>How Marketing Metrics Help Digital Marketing Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">digital marketing campaign<\/span><span style=\"font-weight: 400;\"> refers to a company\u2019s online marketing efforts to drive traffic, conversions, engagement, or revenue. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective campaigns are the ones that always align with the company\u2019s goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A typical campaign consists of planning, development, and management, and development.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The planning stage consists of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outlining goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying target customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining target length<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The development stage includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Picking a strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selecting target keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reaching the audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determining campaign location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making marketing decisions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Channel integration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensuring consistency<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The management stage revolves around determining the value and success of the campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In each of these stages, there are tons of decisions to be made. This is where <strong>marketing metrics<\/strong> are ultra-useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <strong>digital metrics<\/strong> and KPIs, you no longer have to be in the dark regarding important decisions. You can act with authority and <\/span><span style=\"font-weight: 400;\">justify your decision making<\/span><span style=\"font-weight: 400;\"> with utmost accuracy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While planning out a campaign, <strong>marketing metrics<\/strong> and the resultant insights gained help make more sound marketing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a consumer\u2019s demographics or a high bounce rate are pieces of valuable information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then act on this data by altering some aspects of your campaign to get optimum results.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-metrics\/\">Read also: Read also: Multichannel Retailing: Everything You Need to Know<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Metrics_A_Practical_Example\"><\/span>Marketing Metrics: A Practical Example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Take our company, for example. Assume that <a href=\"https:\/\/www.engagebay.com\/blog\/\">EngageBay<\/a> is working on a secret mission to roll out a brand new blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like any other service, setting up a blog, creating content and optimization takes up time and money.<\/span><\/p>\n<p>Here&#8217;s a sample content marketing dashboard:<\/p>\n<figure id=\"attachment_5382\" aria-describedby=\"caption-attachment-5382\" style=\"width: 676px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5382 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/content-marketing-dashboard.png\" alt=\"key marketing metrics\" width=\"676\" height=\"459\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/content-marketing-dashboard.png 700w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/content-marketing-dashboard-300x204.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/content-marketing-dashboard-595xh.png 595w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><figcaption id=\"caption-attachment-5382\" class=\"wp-caption-text\"><em>Image courtesy of Chartio<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Now, to ensure that the content reaches the right people and is indeed making a difference, the marketing team harnesses specific <strong>marketing metrics<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blog Visits<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Breakdown of traffic source<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visits to Blog Homepage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most Viewed Posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average Views across posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bounce Rate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are tons of other parameters, but you get the point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gathering and analyzing the above parameters or metrics helps redirect and stay focused on the primary objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feedback enables the marketing team to brainstorm for better blog post ideas and thus, expand their reach. Consequently, the traffic increases and lead generation takes place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, hopefully, the leads get converted to clients and begin generating revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, these metrics apply to the blogging platform. Similarly, several <strong>other metrics<\/strong> deliver essential information relevant to other platforms.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Ready to elevate your marketing game? Uncover the top powerful marketing strategies in our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">extensive guide<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3c6.svg\" alt=\"\ud83c\udfc6\"><\/em><\/p>\n<div class=\"content-box-blue\">\n<h2><span class=\"ez-toc-section\" id=\"3_Reasons_Why_Marketing_Metrics_Are_More_Than_Just_Numbers\"><\/span>3 Reasons Why Marketing Metrics Are More Than Just Numbers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>1. Deal with Unpredictability<\/li>\n<li>2. Increased Intelligence<\/li>\n<li>3. Justification of Marketing Spend<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Well, it isn&#8217;t just numbers and figures. The significance is much more:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Deal_with_Unpredictability\"><\/span><span style=\"font-weight: 400;\">1. Deal with Unpredictability<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Markets in any domain are seldom predictable. The next big thing is always around the corner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You never know when or in what form disruptions may arise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective usage of metrics helps overcome the enormous obstacle of <a href=\"https:\/\/www.campaignlive.com\/article\/ahead-curve-plan-unpredictability-real-time-moments\/1452005\">unpredictability<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could go live with some random campaign and hope for the best. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, use insights gained from <strong>marketing metrics<\/strong> to efficiently and strategically plan out a campaign that has a higher probability of success.<\/span><\/p>\n<blockquote><p><strong>Create and execute meaningful marketing campaigns with the help of EngageBay marketing automation tool.<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12323 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/marketing-automation.png\" alt=\"marketing-automation\" width=\"810\" height=\"443\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/marketing-automation.png 810w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/marketing-automation-300x164.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/marketing-automation-768x420.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/marketing-automation-595xh.png 595w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Increased_Intelligence\"><\/span><span style=\"font-weight: 400;\">2. Increased Intelligence<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you analyze, evaluate, monitor, and act upon the performance metrics, your competitive intelligence substantially increases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you begin assessing your weaknesses and strengths. Additionally, you gain valuable insights, enabling you to make sound budgetary decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better decisions translate to better success and ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line is that these <strong>marketing metrics<\/strong> make you more intelligent:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Justification_of_Marketing_Spend\"><\/span><span style=\"font-weight: 400;\">3. Justification of Marketing Spend<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nowadays, marketers regularly face the problem of justifying the resources spent on marketing. The need for quantification is more significant than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent <a href=\"https:\/\/www.bizcommunity.com\/Article\/196\/423\/182195.html\">recessions<\/a> resulted in marketing budgets getting slashed. That\u2019s because marketers were unable to demonstrate how individual marketing efforts added value to a firm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Marketing metrics<\/strong> help track and evaluate marketing spend. Consequently, better allocation and usage of marketing funds take place.<\/span><\/p>\n<div class=\"content-box-blue\">\n<h2><span class=\"ez-toc-section\" id=\"How_to_Select_Which_Metrics_to_Track\"><\/span>How to Select Which Metrics to Track?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Look for Growth and Rates Instead of Total Figures<\/li>\n<li>Select a Period to Analyze<\/li>\n<li>Set Achievable and Realistic Goals<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">With enormous amounts of data available, it might feel tempting to track them all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s not necessary to <strong>track all metrics<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, data in itself is super valuable, but you have to identify the bunch that adds the most value to your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tips for selecting the <strong>right marketing metrics<\/strong> for tracking:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Look_for_Growth_and_Rates_Instead_of_Total_Figures\"><\/span>Look for Growth and Rates Instead of Total Figures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A dashboard with a constant ticking of page views, customers, or leads sure is satisfying. However, it\u2019s a sheer waste of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The total number is only going to increase. Your page views are only headed in one direction, that\u2019s UP! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real question\u2019s by how much?<\/span><\/p>\n<figure id=\"attachment_5387\" aria-describedby=\"caption-attachment-5387\" style=\"width: 674px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5387\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/organic-growth.png\" alt=\"marketing metrics definition\" width=\"674\" height=\"330\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/organic-growth.png 1026w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/organic-growth-300x147.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/organic-growth-1024x501.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/organic-growth-768x376.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/organic-growth-595xh.png 595w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><figcaption id=\"caption-attachment-5387\" class=\"wp-caption-text\"><em>Image courtesy of EASYSEO<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Focus on comparing the figures to previous timelines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, rates are way easier to monitor than a huge five or six-digit figure. There\u2019s no point in doing complex mathematics to report the number of page views you got last week.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Select_a_Period_to_Analyze\"><\/span>Select a Period to Analyze<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing Metrics should be stable and measurable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since it\u2019s wiser to analyze growth and rates over the totals, you ought to choose a particular time window for measurement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most companies go with weekly and monthly KPIs as they provide a strong and stable rate for comparison with other periods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose a very small time period, stability becomes an issue. The figure isn\u2019t a comparable number then.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if your time period is too long, you will lose rhythm and timing and will fail to take the necessary action to improve.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_Achievable_and_Realistic_Goals\"><\/span>Set Achievable and Realistic Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Solid <strong>marketing metrics<\/strong> can help define realistic goals. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Measurable and <strong>stable metrics<\/strong> help establish meaningful goals and actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They give valuable parameters to create a realistic projection regarding when and how a goal can be achieved.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Marketing_Metrics\"><\/span><span style=\"font-weight: 400;\">Types of Marketing Metrics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing departments often operate across several channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media, email marketing, and SEO are a few channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many channels, it\u2019s vital that you track the <strong>right metrics<\/strong> relevant to any particular channel.<\/span><\/p>\n<figure id=\"attachment_5388\" aria-describedby=\"caption-attachment-5388\" style=\"width: 675px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5388\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Metrics-Modelv1-e1559300628832.png\" alt=\"marketing metrics examples\" width=\"675\" height=\"960\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Metrics-Modelv1-e1559300628832.png 954w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Metrics-Modelv1-e1559300628832-211x300.png 211w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Metrics-Modelv1-e1559300628832-719x1024.png 719w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Metrics-Modelv1-e1559300628832-768x1093.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Metrics-Modelv1-e1559300628832-595xh.png 595w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><figcaption id=\"caption-attachment-5388\" class=\"wp-caption-text\"><em>Image courtesy of Curata<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are the major <strong>types of marketing metrics<\/strong>, along with a few examples:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Digital Marketing Metrics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Return on Marketing Investment (ROI)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Total Visits<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer Acquisition Cost (CAC)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Average Time on Page<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Unique Visitors<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SEO Metrics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pageviews<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Landing Page Performance Optimization<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Top Viewed Posts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SEO Keyword Ranking<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Domain Authority<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Social Media Marketing Metrics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Twitter Engagement Metrics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Facebook Engagement Metrics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Social Traffic and Conversions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Email Marketing Metrics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Email Forwards<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Unsubscribes<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Email Marketing Engagement Score<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"16_Marketing_Metrics_to_Track_for_Your_Small_Business_to_Boom\"><\/span>16 Marketing Metrics to Track for Your Small Business to Boom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"content-box-blue\">\n<ul>\n<li>1. Revenue Growth<\/li>\n<li>2. CAC (Customer Acquisition Costs) and Cost Per Lead<\/li>\n<li>3. Customer Lifetime Value<\/li>\n<li>4. ROI (Return on Investment)<\/li>\n<li>5. Traffic to Lead Ratio &#8211; Conversion Rates<\/li>\n<li>6. Lead to Customer Ratio<\/li>\n<li>7. Customer Retention Rate<\/li>\n<li>8. Landing Page Conversion Rates<\/li>\n<li>9. Bounce Rate<\/li>\n<li>10. Net Promoter Score<\/li>\n<li>11. Monthly Recurring Income<\/li>\n<li>12. Organic Traffic<\/li>\n<li>13. Social Media Metrics<\/li>\n<li>14. Mobile Metrics<\/li>\n<li>15. Average Time Spent on Site<\/li>\n<li>16. Email Marketing Metrics<\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Revenue_Growth\"><\/span><span style=\"font-weight: 400;\">1. Revenue Growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How much growth has the <strong>new marketing campaign<\/strong> brought your organization in terms of revenue?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding revenue growth is vital to discovering the effectiveness of your marketing campaigns. Nobody wants to spend money for nothing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you spend money and can\u2019t make money, you are going wrong somewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have identified a particular \u201clow performing\u201d campaign, you could move that money to some other marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two types of <strong>marketing campaigns<\/strong>: Inbound and Outbound.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/inbound-marketing-campaign-under-100-words-sr\">Inbound marketing campaigns<\/a> are when customers stumble upon your product or service when they need you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.wordstream.com\/outbound-marketing\">Outbound marketing campaigns<\/a>, on the other hand, are a tad different. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They refer to marketing efforts&nbsp;<\/span>of initiating a conversation and circulating it\u2019s the message to an audience.<\/p>\n<p><span style=\"font-weight: 400;\">You could consider the revenue growth of each <strong>marketing channel<\/strong>. Consequently, you will know which operations to kill or continue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking revenue growths help you justify your investments in specific successful channels. As a result, you reroute funds from poor performers to more valuable campaigns.<\/span><\/p>\n<blockquote><p><strong>Reach out to the right audience at the right time with the help of a&nbsp; good inbound marketing software, backed by great strategy.<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12324 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-sequences-1024x474.png\" alt=\"email-sequences\" width=\"1024\" height=\"474\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-sequences-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-sequences-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-sequences-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-sequences-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-sequences.png 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_CAC_Customer_Acquisition_Costs_and_Cost_Per_Lead\"><\/span><span style=\"font-weight: 400;\">2. CAC (Customer Acquisition Costs) and Cost Per Lead<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The CAC (Customer Acquisition Costs) is an important <strong>marketing metric<\/strong> for both inbound and outbound marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The CAC essentially tells you how much you spend to acquire a customer.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><span style=\"font-weight: 400;\">Here are some associated costs for calculating the CAC:<\/span><\/p>\n<p><strong>Inbound marketing campaigns:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Software and technology<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Other general overheads<\/span><\/li>\n<\/ul>\n<p><strong>Outbound marketing campaigns:<\/strong><\/p>\n<ul>\n<li>Marketing distribution<\/li>\n<li>Sales and marketing workforce<\/li>\n<li>Advertising<\/li>\n<li>Other general overheads<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your organization is majorly trying out <a href=\"https:\/\/www.engagebay.com\/blog\/inbound-marketing-guide\/\">inbound marketing<\/a>, you could subdivide the efforts further by campaign types. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you can assess the effectiveness and profitability of each activity. As a result, you can judiciously implement the most useful ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s another way of looking at the CAC:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CAC is the full <a href=\"https:\/\/www.engagebay.com\/blog\/cost-per-acquisition\/\">cost for the acquisition<\/a> of an average customer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can compute this by taking the new gross margin from a quarter and subtracting the marketing expenses and sales from the previous quarter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The assumption made here is that new revenue from marketing and sales isn\u2019t realized until roughly three months later (duration of customer ramp-up).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The CAC is vital in indicating how long it takes a company to recover customer acquisition investments. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, the company makes better decisions regarding additional investments in marketing and sales.<\/span><\/p>\n<p>The cost per lead is the average money you spend on <a href=\"https:\/\/www.engagebay.com\/blog\/lead-capture-landing-pages\/\">capturing leads<\/a>.<\/p>\n<p>Glance through this attractive <a href=\"https:\/\/www.singlegrain.com\/blog-posts\/analytics\/9-mission-critical-lead-generation-metrics-you-need-to-track\/\">cost per lead calculation.<\/a><\/p>\n<figure id=\"attachment_5390\" aria-describedby=\"caption-attachment-5390\" style=\"width: 434px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5390 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.png\" alt=\"social media marketing metrics\" width=\"434\" height=\"130\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.png 434w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Capture-300x90.png 300w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><figcaption id=\"caption-attachment-5390\" class=\"wp-caption-text\"><em>Image courtesy of SingleGrain<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Customer_Lifetime_Value\"><\/span><span style=\"font-weight: 400;\">3. Customer Lifetime Value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the case of inbound marketing, you can measure customer value by reaching out to current customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps you stay in contact with leads and also helps reduce <a href=\"https:\/\/www.entrepreneur.com\/article\/254844\">churn<\/a> rate (situations when customers no longer subscribe to your services).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can keep your customers satisfied and boost your <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">customer lifetime value<\/a>.<\/span><\/p>\n<figure id=\"attachment_5391\" aria-describedby=\"caption-attachment-5391\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5391 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ltv-sm.jpg\" alt=\"marketing metrics dashboard\" width=\"570\" height=\"2431\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ltv-sm.jpg 570w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ltv-sm-70x300.jpg 70w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ltv-sm-240x1024.jpg 240w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ltv-sm-360x1536.jpg 360w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ltv-sm-480x2048.jpg 480w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><figcaption id=\"caption-attachment-5391\" class=\"wp-caption-text\"><em>Image courtesy of Neil Patel<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here\u2019s a simple customer lifetime value calculation:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Avg sale per customer) x (Average frequency of purchases made by the customer) x (Avg retention time in years or months for the typical customer)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot churned out this <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/how-to-calculate-customer-lifetime-value?__hstc=248133592.6efc74e135980cd7004b7b4e165e2ce2.1558791107840.1558810446841.1559030532929.4&amp;__hssc=248133592.1.1559030532929&amp;__hsfp=2237335212\"><span style=\"font-weight: 400;\">great blog post<\/span><\/a><span style=\"font-weight: 400;\"> drilling deeper into customer lifetime value calculations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An excellent way to heighten your customers\u2019 lifetime values is developing campaigns focused on <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">lead nurturing<\/a> &#8211; reaching out to existing customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En route to calculating the customer lifetime value, you will realize how often and how much customers buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you will also figure out how long they will remain as customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another benefit is that you get to identify at what point do certain customers rail off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you notice that customers derail after engaging in one-off buys, you need to ramp up your post-purchase nurturing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The customer lifetime value helps determine the overall economic value customers bring to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This metric also helps identify potential value from long-term <strong>marketing channels<\/strong>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_ROI_Return_on_Investment\"><\/span><span style=\"font-weight: 400;\">4. ROI (Return on Investment)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every marketing effort comes with a cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Computing your ROI on these costs helps determine the effectiveness of your marketing activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want to pump funds into something that isn\u2019t working.<\/span><\/p>\n<figure id=\"attachment_5392\" aria-describedby=\"caption-attachment-5392\" style=\"width: 754px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5392\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ROI-formula-1024x491.png\" alt=\"marketing metrics list\" width=\"754\" height=\"361\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ROI-formula-1024x491.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ROI-formula-1024x491-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ROI-formula-1024x491-768x368.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ROI-formula-1024x491-595xh.png 595w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><figcaption id=\"caption-attachment-5392\" class=\"wp-caption-text\"><em>Image courtesy of Corporate Finance Institute<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here\u2019s a simple formula to calculate ROI on any marketing activity:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[(Sales Growth &#8211; Investment) \/ Investment] * 100= ROI<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The investments, in this case, are anything marketing related. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, consider a company invests $10,000 into Google Adwords and realizes a net profit of $20,000. This translates to a 100% ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 100% ROI essentially tells you that the investment has helped realize an equivalent 2x profit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ROI helps calculate the value and effectiveness of an investment. It displays the loss or gain of investments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can compare the ROI of each <strong>marketing campaign<\/strong> and choose to redirect your efforts to those with higher rates of ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various applications for ROI. For example, a company may use ROI to evaluate stock returns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another company could use ROI to make crucial decisions regarding extra SEO or PPC fund allocations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Traffic_to_Lead_Ratio_%E2%80%93_Conversion_Rates\"><\/span>5. Traffic to Lead Ratio &#8211; Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Analyzing your website traffic by tracking the source channels is vital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How much % of your traffic is organic, social media harnessed, referral based, or direct?<\/span><\/p>\n<figure id=\"attachment_5394\" aria-describedby=\"caption-attachment-5394\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5394\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic.png\" alt=\"marketing performance metrics\" width=\"725\" height=\"702\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic.png 1140w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic-300x290.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic-1024x991.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic-768x743.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic-595xh.png 595w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><figcaption id=\"caption-attachment-5394\" class=\"wp-caption-text\"><em>Google Analytics traffic breakdown courtesy of Klipfolio<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Additionally, figure out what your visitors do upon arriving and how they get converted into leads and customers.<\/span><\/p>\n<figure id=\"attachment_5393\" aria-describedby=\"caption-attachment-5393\" style=\"width: 466px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5393 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/website_traffic_lead_ratio-20160627.png\" alt=\"marketing roi metrics\" width=\"466\" height=\"162\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/website_traffic_lead_ratio-20160627.png 466w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/website_traffic_lead_ratio-20160627-300x104.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><figcaption id=\"caption-attachment-5393\" class=\"wp-caption-text\"><em>Image courtesy of Klipfolio<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Try to test the entire traffic to lead conversion process and look for loopholes or weak spots. Can you make the content on your landing page more catchy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you could define your <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\">(MQLs) marketing qualified leads<\/a>, and (SQLs) sales-qualified leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MQLs<\/span><span style=\"font-weight: 400;\"> refer to leads who have indicated interest in your brand\u2019s offerings based on your marketing efforts. In other words, such leads are more likely to become customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SQLs<\/span><span style=\"font-weight: 400;\"> refer to prospects hunted by marketing but are yet to developed upon by the sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After an initial nudge from marketing, sales keep the ball rolling by exploring the prospects\u2019 capability and interest to purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These leads are believed to be \u201csale ready\u201d based on their <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-model\/\"><span style=\"font-weight: 400;\">lead score<\/span><\/a><span style=\"font-weight: 400;\"> or specific interactions (like filling out some extra fields on your page)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you witness elevated rates of traffic but a poor traffic-to-lead ratio, something is missing or wrong on your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try out something new to <\/span><span style=\"font-weight: 400;\">optimize your conversion rate<\/span><span style=\"font-weight: 400;\">. Subtle changes like a new design, form, or text go a long way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calculating conversion rates is a walk in the park.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[ (Total number of leads) \/ (Total number of visitors) ] * 100<\/span><\/p>\n<blockquote><p><strong>Track engagement and identify your most qualified leads, and know who to follow up with.<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12325 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/predective-lead-scoring.png\" alt=\"predictive lead scoring \" width=\"500\" height=\"500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/predective-lead-scoring.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/predective-lead-scoring-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/predective-lead-scoring-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Lead_to_Customer_Ratio\"><\/span><span style=\"font-weight: 400;\">6. Lead to Customer Ratio<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Okay, so you have tons of visitors and a good number of leads. It\u2019s time to crunch more numbers now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s vital to figure out the number of leads closed by your sales team. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this, you will have to compute the ratios of sales accepted lead conversion rate and sales qualified lead conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales accepted leads are just opportunities that have either been contacted or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering the two ratios, ponder on these questions:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Are my campaigns capturing leads?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Is our CRM effectively passing qualified leads over to sales?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Do we have <\/span><span style=\"font-weight: 400;\">good<\/span><span style=\"font-weight: 400;\"> closing rates?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you answered \u201cNO\u201d to any of the questions, brainstorm with your sales team and identify missing pieces of the puzzle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for ways to collaborate and pump up the numbers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lead to customer ratio helps identify flaws in your <a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\">sales process<\/a>. Consequently, if you can fix them, the numbers will soar.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Customer_Retention_Rate\"><\/span><span style=\"font-weight: 400;\">7. Customer Retention Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Calculating the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-retention-strategies\/\">customer retention<\/a> rate helps put a number on the loyalty of your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acquisition costs are generally higher than retention costs. Thus, figuring out your retention rates is vital.<\/span><\/p>\n<figure id=\"attachment_5396\" aria-describedby=\"caption-attachment-5396\" style=\"width: 612px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5396\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/why-your-customer-retention-rate-is-important-001.jpg\" alt=\" types of marketing metrics\" width=\"612\" height=\"1007\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/why-your-customer-retention-rate-is-important-001.jpg 945w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/why-your-customer-retention-rate-is-important-001-182x300.jpg 182w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/why-your-customer-retention-rate-is-important-001-622x1024.jpg 622w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/why-your-customer-retention-rate-is-important-001-768x1264.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/why-your-customer-retention-rate-is-important-001-933x1536.jpg 933w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/why-your-customer-retention-rate-is-important-001-595xh.jpg 595w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><figcaption id=\"caption-attachment-5396\" class=\"wp-caption-text\"><em>Image courtesy of Salesforce<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Moreover, if you can find ways to encourage customers to stick around with your business longer, the revenue will only go up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, consider that you begin a quarter with 35 customers and add 15 new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you also lose 8 customers. The net would be 35+15-8=42 customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Applying the following formula will reveal that your customer retention rate is 77.14%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer Retention Rate = (Customers at the end of a period &#8211; New customers gained in this period) \/ (Customers at the beginning of period) *100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You shouldn\u2019t consider the new customers at a period\u2019s end and divide that figure by the total number of customers you began with. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multiply this value by 100 to get a percentage value.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Landing_Page_Conversion_Rates\"><\/span><span style=\"font-weight: 400;\">8. Landing Page Conversion Rates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A landing page is essentially any page that receives traffic from sources that aren\u2019t pages on your website.<\/span><\/p>\n<figure id=\"attachment_5397\" aria-describedby=\"caption-attachment-5397\" style=\"width: 707px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5397\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/landing-page-written-in-a-note.png\" alt=\"most important marketing metrics\" width=\"707\" height=\"471\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/landing-page-written-in-a-note.png 900w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/landing-page-written-in-a-note-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/landing-page-written-in-a-note-768x512.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/landing-page-written-in-a-note-595xh.png 595w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><figcaption id=\"caption-attachment-5397\" class=\"wp-caption-text\"><em>Image courtesy of <span class=\"irc_ho\" dir=\"ltr\">Cavanaugh Interactive<\/span><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Landing pages are mostly associated with PPC (pay-per-click) ads similar to Google Adwords. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such ads help you drive traffic to a particular URL that\u2019s been optimized to deal with visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a page where people land and you must escort them well to convert them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traffic and leads are two completely separate entities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unless your landing page converts and coughs up leads, all that traffic is just like traffic &#8211; annoying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s vital that you monitor your landing page conversion rates. Figure out new ways to improve your conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a myriad of elements that you could change on the landing page to ramp up your numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to go about this is <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">A\/B testing<\/a> certain changes and sticking with those that convert the highest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a list of things you could change on the landing page:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Change the CTA color<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make the CTA text more valuable and convincing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Write better copy that gets to the point fast and leaves an impact<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Include social proof like reviews, testimonials, social counts, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Consider the relevance of offers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Change the colors of your actionable buttons (maybe make the download button more visible and vibrant)<\/span><\/li>\n<\/ul>\n<blockquote><p><strong>Build responsive landing pages using the easiest drag and drop designer from EngageBay.<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12326 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/landing-page-templates.png\" alt=\"landing-page-templates\" width=\"810\" height=\"397\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/landing-page-templates.png 810w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/landing-page-templates-300x147.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/landing-page-templates-768x376.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/landing-page-templates-595xh.png 595w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Bounce_Rate\"><\/span><span style=\"font-weight: 400;\">9. Bounce Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The bounce rate gives you valuable information on how engaging your website is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To bounce from a website means exiting navigation without any interaction.<\/span><\/p>\n<figure id=\"attachment_5399\" aria-describedby=\"caption-attachment-5399\" style=\"width: 744px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5399\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/glossary-bounce-rate-figure-1.png\" alt=\"kpi\" width=\"744\" height=\"422\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/glossary-bounce-rate-figure-1.png 1500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/glossary-bounce-rate-figure-1-300x170.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/glossary-bounce-rate-figure-1-1024x580.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/glossary-bounce-rate-figure-1-768x435.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/glossary-bounce-rate-figure-1-595xh.png 595w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><figcaption id=\"caption-attachment-5399\" class=\"wp-caption-text\"><em>Image courtesy of CrazyEgg<\/em><\/figcaption><\/figure>\n<p>Curious about your website&#8217;s bounce rate? <a href=\"https:\/\/www.engagebay.com\/resources\/tools-for-automated-email-marketing\">Check us out<\/a> to learn bounce rate measurements and so many more easy tricks.<\/p>\n<p><span style=\"font-weight: 400;\">Interactions could range from commenting or clicking on links to other pages on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visitors who \u201cbounce\u201d don\u2019t navigate to other subsequent pages of your site. Monitoring the bounce rate helps you identify the effectiveness of your design and content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a simple formula to calculate bounce rate:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Visitors exiting the site after visiting just one page\/ Total number of site visitors) * 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a <\/span><span style=\"font-weight: 400;\">general rule<\/span><span style=\"font-weight: 400;\">, a bounce rate in the ballpark of 26 &#8211; 40 % is fantastic! 41-55% is around average. Any rates above 70% require a marketing prep talk ASAP. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you run blogs or news websites, a bounce rate exceeding 70% is tolerable as well.<\/span><\/p>\n<p>SEMrush researched and concluded that the bounce rate holds the <u><a href=\"https:\/\/www.semrush.com\/ranking-factors\/\" target=\"_blank\" rel=\"noopener noreferrer\">4th most important<\/a><\/u> SERPs (Search Engine Result Pages) ranking factor.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5398\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/bounce-rate.png\" alt=\"kpi meaning\" width=\"659\" height=\"625\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/bounce-rate.png 790w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/bounce-rate-300x284.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/bounce-rate-768x728.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/bounce-rate-595xh.png 595w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Steps_to_Reduce_Bounce_Rate\"><\/span><span style=\"font-weight: 400;\">5 Steps to Reduce Bounce Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve content<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write engaging and persuasive copy<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve the relevancy of content<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stick to a particular niche<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve readability<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use bullets, small paragraphs, smaller sentences, and leave room for white space<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid the usage of popups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write concise and well-targeted meta descriptions<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"10_Net_Promoter_Score\"><\/span><span style=\"font-weight: 400;\">10. Net Promoter Score<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The NPS (Net Promoter Score) is a say-it-all <strong>marketing metric<\/strong> that tells you whether your customers would recommend your company to family and friends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that figure is high or at least increasing, your company is doing well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NPS arises from a successful word of mouth and helps multiply the fruits of your marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NPS measures customer experience. As a result, you can predict business growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gain answers to crucial questions like, \u201cOn a scale from 1-10, how likely are you to recommend a [company] to a colleague or friend?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the responses, you can categorize the respondents into:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promoters (averaging a score of 9-10)<\/span><span style=\"font-weight: 400;\">&nbsp;are loyal customers who will continue subscribing\/buying to\/from your company and refer others, thus fueling growth.<\/span><\/p>\n<figure id=\"attachment_5400\" aria-describedby=\"caption-attachment-5400\" style=\"width: 729px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5400 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/net-promoter-score.png\" alt=\"which of the following are included in marketing metrics? \" width=\"729\" height=\"295\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/net-promoter-score.png 781w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/net-promoter-score-300x121.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/net-promoter-score-768x311.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/net-promoter-score-595xh.png 595w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><figcaption id=\"caption-attachment-5400\" class=\"wp-caption-text\"><em>Image courtesy of Teamsupport<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Passives (averaging 7-8) are unenthusiastic, yet satisfied customers who might change their minds when subjected to competitive offerings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Detractors (averaging 0-6) are just unhappy customers who could damage your reputation and hinder growth via negative word-of-mouth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you will have to subtract the Detractors % from Promoters % to get the NPS, which can bear both negative and positive values.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Monthly_Recurring_Income\"><\/span><span style=\"font-weight: 400;\">11. Monthly Recurring Income<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Take <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>, for example. We are a SaaS (software as a service) business, and the <a href=\"https:\/\/www.cloudways.com\/blog\/recurring-revenue-model\/\">recurring revenue rate<\/a> is a crucial <strong>marketing metric<\/strong> for us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Competing in a recurring model, it\u2019s vital that we grow this every month.<\/span><\/p>\n<figure id=\"attachment_5401\" aria-describedby=\"caption-attachment-5401\" style=\"width: 644px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5401 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/mrr.png\" alt=\"marketing metrics examples\" width=\"644\" height=\"571\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/mrr.png 660w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/mrr-300x266.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/mrr-595xh.png 595w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><figcaption id=\"caption-attachment-5401\" class=\"wp-caption-text\"><em>Image courtesy of Baremetrics<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In a nutshell, the MRR (monthly recurring revenue) is income that a company can almost count on always &#8211; a predictable source of revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consistency is what MRR is all about. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can compute the monthly recurring revenue:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Total number of paying users) * (average revenue per user)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The monthly recurring revenue is a <strong>key marketing metric<\/strong> for any subscription-based business, where customers are the center.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in learning how to calculate MRR growth, check out this <\/span><a href=\"https:\/\/saasmetrics.co\/monthly-recurring-revenue\/\"><span style=\"font-weight: 400;\">comprehensive guide.<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Organic_Traffic\"><\/span><span style=\"font-weight: 400;\">12. Organic Traffic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ultimate goal of any<strong> inbound marketing campaign<\/strong> is to boost organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organic traffic refers to visitors landing on your website on their own. They search for specific products or services and click on your link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organic traffic is the complete opposite of paid traffic, which drives traffic from paid ads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organic visitors find your websites on search engines and aren\u2019t \u201creferred\u201d by any other sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Huge organic traffic translates to reduced marketing costs of having to attract visitors to your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s an absolute no brainer that the organic traffic directly relates to your SEO strategy. So, ensure that you take SEO research seriously. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Define your keywords smartly and refine your SEO strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ways to drive more organic traffic to your website:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write quality content that adds value<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use long tail keywords during your SEO research<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long tail keywords tend to have lesser competition, thus ranking becomes easier<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use <a href=\"https:\/\/supple.com.au\/blog\/seo\/internal-linking-guide\/\">internal links<\/a><\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This keeps your visitors on your website longer, this increasing engagement and reducing bounce rate<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always write relevant meta descriptions<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use the <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\">Yoast SEO plugin<\/a> for WordPress to receive handy tips on improving your SEO.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Social_Media_Metrics\"><\/span><span style=\"font-weight: 400;\">13. Social Media Metrics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Several clients often undermine the essence of social media in inbound marketing campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, over the years, social media has been an invaluable contributor to overall better marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some metrics to track the impact social media has on your marketing efforts:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Total number of lead gained from each social media platform<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Total number of customer gained from each social media platform<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Traffic percentage from each of the social media channels<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s a ton of social media platforms like Twitter, LinkedIn, Google+, Facebook, Instagram, and many more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not surprisingly, staying consistent and efficiently using every platform is a cumbersome task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you can analyze each platform by analyzing certain <strong>key metrics<\/strong>, you will know where to redirect your efforts to gain better results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, you are more focused, and your conversion rates improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many times, marketing teams focus only on one metric like followers or likes, and base success on these parameters. However, there are a few other prominent <strong>social media metrics<\/strong> like:<\/span><\/p>\n<p><strong>Reach: <\/strong><span style=\"font-size: 16px; font-weight: 400;\">This tells your potential audience size. How many users or accounts have received your message?<\/span><\/p>\n<figure id=\"attachment_5403\" aria-describedby=\"caption-attachment-5403\" style=\"width: 652px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5403 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/reach-metrics.png\" alt=\"customer acquisition metrics\" width=\"652\" height=\"279\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/reach-metrics.png 652w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/reach-metrics-300x128.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/reach-metrics-595xh.png 595w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><figcaption id=\"caption-attachment-5403\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/neilpatel.com\/blog\/essential-social-media-metrics\/\">Neil Patel<\/a><\/em><\/figcaption><\/figure>\n<p><strong>Engagement: <\/strong><span style=\"font-weight: 400;\">All sorts of engagement, including likes, retweets, shares, etc. tell you about how engaging your content is.<\/span><\/p>\n<figure id=\"attachment_5404\" aria-describedby=\"caption-attachment-5404\" style=\"width: 446px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5404\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/image13-6.png\" alt=\"metrics for marketing\" width=\"446\" height=\"298\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/image13-6.png 555w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/image13-6-300x201.png 300w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><figcaption id=\"caption-attachment-5404\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/neilpatel.com\/blog\/5-tools-to-increase-twitter-engagement-overnight\/\">Neil Patel<\/a><\/em><\/figcaption><\/figure>\n<p><strong>Influence: <\/strong><span style=\"font-size: 16px; font-weight: 400;\">A huge follower base doesn\u2019t necessarily qualify somebody as an influencer. To influence someone to do something, you have to be different.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Mobile_Metrics\"><\/span><span style=\"font-weight: 400;\">14. Mobile Metrics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile optimization is ultra-important, especially now in the 21st century.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Believe it or not, since 2011, <a href=\"https:\/\/hostingtribunal.com\/blog\/mobile-percentage-of-traffic\/\">daily media consumption on mobile internet grew by 504%!<\/a><\/span><\/p>\n<figure id=\"attachment_5405\" aria-describedby=\"caption-attachment-5405\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5405\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-metrics.png\" alt=\"mobile marketing metrics\" width=\"709\" height=\"305\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-metrics.png 821w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-metrics-300x129.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-metrics-768x330.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-metrics-595xh.png 595w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><figcaption id=\"caption-attachment-5405\" class=\"wp-caption-text\"><em>Image courtesy of BuildFire<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The whole world is going mobile, so are you mobile? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Track these mobile metrics:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Mobile Traffic<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bounce rates on mobile devices<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Lead converts exclusively from mobile devices<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Conversion rates on landing pages optimized for mobile usage<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Understanding how your visitors interact with your website from mobile devices can help you devise effective strategies to boost mobile conversions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Average_Time_Spent_on_Site\"><\/span><span style=\"font-weight: 400;\">15. Average Time Spent on Site<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well, good traffic is one thing, and quality traffic is a whole different ball game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your bounce rates are low, and people find your content engaging and valuable, they will eventually surf longer on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you help visitors find what they need, and they will reward you with their time.<\/span><\/p>\n<figure id=\"attachment_5406\" aria-describedby=\"caption-attachment-5406\" style=\"width: 625px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5406\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ga-clock-stopper.jpg\" alt=\"marketing measurement metrics\" width=\"625\" height=\"469\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ga-clock-stopper.jpg 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ga-clock-stopper-300x225.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ga-clock-stopper-768x576.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/ga-clock-stopper-595xh.jpg 595w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><figcaption id=\"caption-attachment-5406\" class=\"wp-caption-text\"><em>Image courtesy of Marketing Land<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an insight into Google Analytics\u2019 \u201cAverage Time on Page\u201d Metric:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The actual formula is: Total time spent on the page by all visitors\/ Total number of visitors<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the calculation isn\u2019t as straightforward as it seems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics measures this metric by calculating the difference between timestamps. If a bounce visit is recorded, there\u2019s no timestamp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics also runs a secret stopwatch on any page regardless of whether you are viewing the page or watching cat videos on another tab. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the average time spent on site isn&#8217;t a direct indicator of success, a high value generally means you are doing things right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re probably wondering what would be a <\/span><a href=\"https:\/\/www.affiliatemarketertraining.com\/good-average-time-site-per-visitor\/\"><span style=\"font-weight: 400;\">good average time.<\/span><\/a><\/p>\n<p>Also, don&#8217;t misunderstand the average time spent on site for the average session time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Email_Marketing_Metrics\"><\/span><span style=\"font-weight: 400;\">16. Email Marketing Metrics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Despite having so many options, email remains one of the most effective digital marketing channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It generates the highest ROI for marketers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For every $1 spent, email helps generate $38 in ROI.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you calculate that?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various <\/span><strong><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a><\/strong><span style=\"font-weight: 400;\"><strong> metrics<\/strong> that you need to keep track of to determine email effectiveness.&nbsp;<\/span><\/p>\n<p>Web Me Tools have shared 10+ Best Email Marketing Free Trials&nbsp;to test and use Popular Email Marketing Tools at free of cost with their all features.<\/p>\n<p><b>Open Rate:<\/b><span style=\"font-weight: 400;\"> It is the percentage of the number of people who have actually opened your email in the box. It is calculated by:&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Total number of people opened\/Total number of emails sent)*100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shows how compelling and catchy your <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject line<\/a> is for the recipient to open it.&nbsp;<\/span><\/p>\n<p><b>Click Rate:<\/b><span style=\"font-weight: 400;\"> It is the percentage of people who click a link in an email. The formula is pretty simple:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Total number of people clicked\/Total number of emails sent)*100<\/span><\/p>\n<p><b>Bounce Rate:<\/b><span style=\"font-weight: 400;\"> It is the percentage of the number of emails that couldn&#8217;t be delivered.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Total number of bounced emails\/Total number of emails sent)*100<\/span><\/p>\n<p><b>Forwards:<\/b><span style=\"font-weight: 400;\"> It is simply the number of times an email was forwarded to another user.&nbsp;<\/span><\/p>\n<p><b>Engagement:<\/b><span style=\"font-weight: 400;\"> Engagement is simply measuring different actions taken on your emails, such as opens and clicks.<\/span><\/p>\n<p><b>Traffic:<\/b><span style=\"font-weight: 400;\"> This is an <strong>important metric<\/strong> as it shows how much traffic it drove to your <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing page<\/a> mentioned in the email.<\/span><\/p>\n<blockquote><p><strong>With a simple drag and drop interface, create email templates that suit your business needs.&nbsp;<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12327 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-template.png\" alt=\"email-template\" width=\"499\" height=\"434\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-template.png 499w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-template-300x261.png 300w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Marketing metrics<\/strong> are more than just everyday statistics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They possess invaluable information that you can harness to grow and outsmart your competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the metrics discussed have one common goal: Open your eyes to what\u2019s happening and help provide a newer and better course of action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Choose your metrics<\/strong> wisely and try to tweak a few elements to develop your perfect recipe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which of the <strong>marketing metrics<\/strong> did you find the most fascinating?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are there any other must-<strong>track marketing metrics<\/strong> we missed out on? Let us know in the comments section. We would love to hear from you.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Feedback is the catalyst for improvement. Be it in sports, public speaking, digital marketing, or photography, the habit of seeking [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":12332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[292,28,291],"class_list":["post-5380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-metrics","tag-small-businesses","tag-small-businesses-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Key Metrics for Marketing Success<\/title>\n<meta name=\"description\" content=\"Marketing metrics have the power to propel your decision making to the next level. 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