{"id":5410,"date":"2019-06-21T10:11:00","date_gmt":"2019-06-21T10:11:00","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=5410"},"modified":"2025-12-30T09:02:36","modified_gmt":"2025-12-30T09:02:36","slug":"types-of-email-that-boost-email-marketing-roi","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/types-of-email-that-boost-email-marketing-roi\/","title":{"rendered":"19 Types of Email That Will Boost Your Email Marketing ROI"},"content":{"rendered":"<p>You&#8217;re probably wondering why have <strong>different types of emails<\/strong>, or rather why email at all?<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Email marketing<\/strong> is 40x more effective at customer acquisition than Facebook or Twitter. (<\/span><a href=\"http:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\"><span style=\"font-weight: 400;\">McKinsey<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Email subscribers<\/strong> are 3x more likely to share content on social media than when presented from other sources. (<\/span><span style=\"font-weight: 400;\">QuickSprout<\/span><span style=\"font-weight: 400;\">)<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><span style=\"font-weight: 400;\">When asked to <strong>opt-in to an email list<\/strong> for receiving updates from a brand, only a measly 10% did so through Facebook, while a whopping 90% preferred <strong>email newsletters<\/strong>. (<\/span><a href=\"https:\/\/www.nngroup.com\/articles\/e-mail-newsletters-usability\/\"><span style=\"font-weight: 400;\">Nielsen Norman Group<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, what do these facts tell you? They are testaments to the truth that <strong>email marketing<\/strong> isn\u2019t dead. In fact, it\u2019s very much at it\u2019s prime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Email marketing<\/strong> is an art, and there are tons of <strong>different types of emails<\/strong> that you could use to woo your leads or clients in your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\"><strong>email list<\/strong><\/a>.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Send automated, targeted email broadcasts with EngageBay&#8217;s powerful Email Software<\/strong><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11736 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Broadcasts-1.png\" alt=\"email broadcast in EngageBay\" width=\"549\" height=\"457\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Broadcasts-1.png 549w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Broadcasts-1-300x250.png 300w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/p>\n<h2>The Need for Different Types of Emails<\/h2>\n<p><span style=\"font-weight: 400;\">Sending frequency isn\u2019t the reason behind so many <strong>best email marketing campaigns<\/strong> turning out ineffective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monotonicity is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real reason is the lack of differentiation. When things get monotonous, they taste bland and get ignored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re coughing up the same old <strong>newsletters<\/strong> over and over again without trying out any <strong>different types of emails<\/strong>, your subscribers are going to get bored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another reason behind <strong>ineffective emails<\/strong> is a lack of mix of \u201cselling\u201d and \u201cvalue\u201d based emails. If you don\u2019t mix things up, chances of converting go down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mixing things up by experimenting with <strong>different types of emails<\/strong> helps increase open and click-through rates, thus leading to more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Striking a balance between <strong><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/\">promotional emails<\/a> and value emails<\/strong> is not easy. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Enter: Audience Segmentation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A new subscriber who signed up for a downloadable PDF wouldn\u2019t react well to a hard sell right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A repeat customer wouldn\u2019t require warming up or <strong>introductory emails<\/strong> about your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">Audience segmentation<\/a> helps understand what people want and <strong>different types of emails<\/strong> cater to their differing needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use segmentation when:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dealing with multiple products serving different audiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Or multiple products serving different needs but of the same audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Or the same product that serves multiple audiences<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Different types of emails<\/strong> help include variety and serve different segments of the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing requires effort, be it writing copy, designing, optimizing, etc. If your conversion rates are poor, you are getting a poor <strong>ROI on your email marketing<\/strong>.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Segment and target your subscriber lists with EngageBay&#8217;s powerful Email Software<\/strong><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11737 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Segmentation.png\" alt=\"contact segmentation in EngageBay\" width=\"545\" height=\"410\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Segmentation.png 545w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Segmentation-300x226.png 300w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/p>\n<div class=\"content-box-blue\">\n<h2>19 types of emails that will help boost your email marketing ROI:<\/h2>\n<ul>\n<li>1. The Offer Email<\/li>\n<li>2. The Free Gift Email<\/li>\n<li>3. The Newsletter Email<\/li>\n<li>4. The Lead Nurturing Email(s)<\/li>\n<li>5. The Welcome Email<\/li>\n<li>6. The Value Centric Email<\/li>\n<li>7. The Survey + Reward Email<\/li>\n<li>8. The Standalone Email<\/li>\n<li>9. The Milestone Emails<\/li>\n<li>10. Mobile Optimized Emails<\/li>\n<li>11. Transactional Emails<\/li>\n<li>12. Launch Emails<\/li>\n<li>13. Restock Emails<\/li>\n<li>14. Customer Story Emails<\/li>\n<li>15. Re-Engagement Emails<\/li>\n<li>16. Brand Story Emails<\/li>\n<li>17. Meet the Team Emails<\/li>\n<li>18. The \u201cWe Have An App Too\u201d Email<\/li>\n<li>19. Reactivation Emails<\/li>\n<\/ul>\n<\/div>\n<h3><span style=\"font-weight: 400;\">1. The Offer Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This<strong> type of email<\/strong> consists of coupons, discounts, or other deals that you offer subscribers on your VIP list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Offer emails<\/strong> usually have high open rates and can help improve your <strong>marketing ROI<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Irrespective of whether you have sales or discounts, it\u2019s vital you chalk up <strong>special offers for subscribers<\/strong>. This way you can engage with them and hopefully make sales too.<\/span><\/p>\n<p>&lt;&lt; <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-that-converts\/\">How To Write a Promotional Email That Converts<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Also, while sending such emails, try to impart a sense of appreciation and exclusivity. Let your subscribers know that they get to avail the offers before anybody else. They get to do so because they have subscribed.<\/span><\/p>\n<p>Headspace created this well-thought-out <strong>offer email<\/strong>. There&#8217;s a bold CTA, and the offer end date introduces scarcity and prompts action.<\/p>\n<p><span style=\"font-weight: 400;\">You can still compose <strong>offer emails<\/strong> even if you don\u2019t sell anything physical. If you are a SaaS (software as a service) based firm, offering free webinars or mini-crash courses will suffice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line is that you regularly \u201chonor\u201d your subscribers for sticking around with you. This makes them feel special while driving sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you also get to move subscribers further into the <a href=\"https:\/\/www.infusionsoft.com\/product\/sales-funnel\">sales funnel<\/a>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. The Free Gift Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A gift bundled in your email is the sweetest thing that can grace anybody\u2019s inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It imparts a feeling of specialness. Moreover, it also boosts click-through rates and engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are tons of gifts you could send your subscribers. For starters, include downloadable content: A bonus recipe, or a free webinar pass, or a huge pack of free stock images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Font Fabric has done a fantastic job offering a pack of 3 free fonts while also displaying a paid offer for a more significant collection.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5419\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/fontfabric-freegift-email-e1474351720155.png\" alt=\"email type\" width=\"483\" height=\"1006\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/fontfabric-freegift-email-e1474351720155.png 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/fontfabric-freegift-email-e1474351720155-144x300.png 144w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/fontfabric-freegift-email-e1474351720155-491x1024.png 491w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/fontfabric-freegift-email-e1474351720155-595xh.png 595w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here, via this <strong>type of email<\/strong>, subscribers can download specific fonts for free, albeit before a predetermined time.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. The Newsletter Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, newsletters have been around for a while now. There\u2019s a reason behind that. People love newsletters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/clutch.co\/agencies\/digital-marketing\/resources\/how-businesses-use-digital-marketing-2018\">Clutch<\/a> conducted interesting research revealing that <strong>newsletters are by far the most popular type of email<\/strong>, with 83% of companies making and sending them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the catch is that if your <strong>newsletter<\/strong> doesn\u2019t come off as quirky and exciting, the unsubscribe button will become a frequent destination for your visitors.<\/span><\/p>\n<p>This <strong>newsletter<\/strong> from Austin Kleon is super simple and very modest with the promotional content. That&#8217;s the secret recipe of a <strong>successful email newsletter<\/strong>. You must look to educate and not sell.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5420\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/austin-kleon-newsletter-example.png\" alt=\"different types of emails\" width=\"446\" height=\"2030\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/austin-kleon-newsletter-example.png 601w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/austin-kleon-newsletter-example-66x300.png 66w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/austin-kleon-newsletter-example-225x1024.png 225w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/austin-kleon-newsletter-example-450x2048.png 450w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/austin-kleon-newsletter-example-595xh.png 595w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Consistency is another characteristic of a <strong>successful newsletter<\/strong>. You have to send the emails at the same time every week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <strong>newsletter<\/strong> could also contain information about upcoming webinars or events, or news about your brand. Overall, look to be relevant and add value at all times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always ensure that your <strong>newsletters<\/strong> are brimming with intriguing, fascinating, or helpful info. If you can\u2019t add value or create engaging content for a particular week, skip sending the <strong>newsletter<\/strong> at all.<\/span><\/p>\n<p>&lt;&lt; <a href=\"https:\/\/www.engagebay.com\/blog\/free-newsletter-templates-examples\/\">7 Free Newsletter Templates and Examples You\u2019ll Want to Borrow<\/a><\/p>\n<p>&lt;&lt; <a href=\"https:\/\/www.engagebay.com\/blog\/create-email-newsletter\/\">How to Create an Email Newsletter People Will Want to Read?<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">4. The Lead Nurturing Email(s)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Lead nurturing emails<\/strong> consist of a string of <strong>interrelated emails<\/strong> sent over several days or weeks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The underlying idea behind this <strong>type of email<\/strong> involves moving leads through your funnel while converting them into customers. All this happens through a well-defined series of engaging and helpful content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Nurture emails<\/strong> convey the value of a brand or even educate recipients on subjects they showed or signaled interests in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hubspot revealed that <strong><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/29757\/Lead-Nurturing-Generates-Nearly-3X-More-Clicks-Than-Email-Blasts-Data.aspx\">lead nurturing emails generate a staggering 8% click-through rate<\/a><\/strong> in comparison the 3% rate of <strong>generic emails<\/strong>.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5076479629066240' data-id='5076479629066240'><\/div>\n<p><span style=\"font-weight: 400;\">Such <strong>email sequences<\/strong> are fantastic time savers. After you set up the sequence once, and test it to make a few tweaks, the lead generation process becomes a walk in the park.<\/span><\/p>\n<p>Epsilon concluded that triggered emails yield a 241.3% higher click rates and 67.9% higher open rate than standard emails.<\/p>\n<p>If you trigger an <strong>email workflow<\/strong> based on a person&#8217;s behavior &#8211; for instance, downloading a PDF, the email will perform well.<\/p>\n<p>&lt;&lt; <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-automation-workflows\/\">17 email marketing automation workflows for amazing results<\/a><\/p>\n<p><a href=\"https:\/\/litmus.com\/\">Litmus<\/a> manages to deliver a clear copy that adds generous value to its recipients.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5421\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/litmus.png\" alt=\"list of emails\" width=\"450\" height=\"1463\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/litmus.png 506w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/litmus-92x300.png 92w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/litmus-315x1024.png 315w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/litmus-472x1536.png 472w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Nurture emails, welcome campaigns, and <a href=\"https:\/\/zapier.com\/learn\/email-marketing\/drip-marketing-campaign\/\">drip campaigns<\/a> are all quite similar<\/strong>. Interestingly, the <strong>welcome email<\/strong> might even play a pivotal role in your overall lead nurturing strategy.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-kpis\/\">Read also: 14 Key Email Marketing KPIs Every Marketer Should Master in 2023<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">5. The Welcome Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <strong>welcome email<\/strong> is what you send subscribers within 24 hours of registration or opt-in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a straightforward email that conveys your appreciation and gratitude for having gained a new subscriber.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could also give the leads a gist of what they can expect from you in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/macpaw.com\/\">MacPaw<\/a> nailed the <strong>welcome email<\/strong> by clearly informing readers about a <a href=\"https:\/\/www.engagebay.com\/blog\/monthly-newsletter-ideas\/\">monthly newsletter<\/a> filled with information regarding special offers and updates. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5422\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Welcome-to-the-MacPaw-Newsletter-e1474351183303.png\" alt=\"emails list\" width=\"439\" height=\"542\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Welcome-to-the-MacPaw-Newsletter-e1474351183303.png 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Welcome-to-the-MacPaw-Newsletter-e1474351183303-243x300.png 243w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Welcome-to-the-MacPaw-Newsletter-e1474351183303-595xh.png 595w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Being frank from the beginning helps prevent any nasty inbox surprises down the road.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are into SaaS, your <strong><a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">welcome email<\/a><\/strong> must contain onboarding information along with a <strong>CTA (Call to Action)<\/strong> to start using your website or app.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5423\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/welcome-email-example-asana.jpg\" alt=\"types of email marketing\" width=\"455\" height=\"1118\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/welcome-email-example-asana.jpg 1350w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/welcome-email-example-asana-122x300.jpg 122w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/welcome-email-example-asana-768x1886.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/welcome-email-example-asana-417x1024.jpg 417w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/welcome-email-example-asana-1080x2653.jpg 1080w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><\/p>\n<p><a href=\"https:\/\/asana.com\">Asana<\/a> designed an awesome vibrant purple <strong>CTA button<\/strong> that contrasts the overall layout and is quite simple without any flashy elements.<\/p>\n<p><span style=\"font-weight: 400;\">The bottom line is that you create a <strong>welcome email<\/strong> that helps new leads or customers familiarize with your brand.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Unleash the power of top marketing strategies to skyrocket your business growth \u2013 explore our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">comprehensive guide now<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f31f.svg\" alt=\"\ud83c\udf1f\"><\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-retargeting\/\">Read also: Email Retargeting Blueprint For Your Business [+ Examples]<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">6. The Value Centric Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to plot a subtle conversion all the time in your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, to win your subscribers\u2019 trust, start with just 100% <strong>value-centric emails<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <strong>value-centric email<\/strong> is just value delivered to subscribers with no strings attached. You could attach a blog post, a simple tip or hack, or some motivation.<\/span><\/p>\n<p>Noon Pacific is just 100% value here and 0% promotional. Every Monday, they send a list of their 10 best songs of the week.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5424\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/noonpacific-value-email-e1474351834264.jpg\" alt=\"kinds of email\" width=\"486\" height=\"1001\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/noonpacific-value-email-e1474351834264.jpg 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/noonpacific-value-email-e1474351834264-146x300.jpg 146w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/noonpacific-value-email-e1474351834264-595xh.jpg 595w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These emails help strike a good rapport with your audience, which is critical when you pitch your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust is a vital element of any <strong>email marketing strategy<\/strong>, and the <strong>value-centric email<\/strong> will, for sure help boost your ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could also include opt-ins or further subscription boxes, asking readers if they would like to receive more updates on a specific topic. This helps segment your audience better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/fivethirtyeight.com\/\">FiveThirtyEight<\/a> delivers terrific value in their <strong>daily digest emails<\/strong>. They compile all exciting news stories for a day in a very concise and fun to read manner.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5425\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/fivethirtyeight-strings-email-e1474351808845.png\" alt=\"examples of emails\" width=\"462\" height=\"1467\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/fivethirtyeight-strings-email-e1474351808845.png 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/fivethirtyeight-strings-email-e1474351808845-484x1536.png 484w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/fivethirtyeight-strings-email-e1474351808845-595xh.png 595w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">7. The Survey + Reward Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The key to an <strong>effective marketing campaign<\/strong> is dialogue, not a monologue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t blast your subscribers with updates without ever receiving feedback from them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>survey email<\/strong> is a straightforward email (sent in the first couple weeks) asking readers for their opinions on certain things.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><span style=\"font-weight: 400;\">You can later harness this information to customize your efforts to meet the <strong>expectations of your subscribers<\/strong> better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you don\u2019t have an incentive tied with this survey request, chances are online pedestrians are going to scroll right past you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.thefryecompany.com\/\">Frye<\/a> did a fantastic job by offering a $50 coupon in exchange for a questionnaire.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5426\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/frye-survey-email-e1474351466355.png\" alt=\"what is a good email\" width=\"455\" height=\"768\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/frye-survey-email-e1474351466355.png 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/frye-survey-email-e1474351466355-178x300.png 178w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/frye-survey-email-e1474351466355-606x1024.png 606w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/frye-survey-email-e1474351466355-595xh.png 595w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">8. The Standalone Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Newsletters<\/strong>, in all their glory, have an obvious drawback. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since they are brimming with links and blurbs, the reader\u2019s attention gets diverted instantly, thus weakening your ultimate CTA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your readers might skim through your email and not engage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if your primary objective is to make a particular something happen like signing up for a webinar or reading a new blog past, <strong>standalone emails<\/strong> are fantastic.<\/span><\/p>\n<p><a href=\"https:\/\/bananarepublic.gap.com\/\">Banana Republic<\/a> has got &#8220;simplicity&#8221; written all over this elegant email. This email does nothing but tells you that&#8217;s a great offer going on. Moreover, the <strong>CTA button<\/strong> is super contrasting and straightforward.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5427\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/email_copywriting5.png\" alt=\"what emails are there\" width=\"442\" height=\"673\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/email_copywriting5.png 523w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/email_copywriting5-197x300.png 197w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Such emails talk about just one topic and present the CTA quite frankly. Since your readers\u2019 attention doesn\u2019t waver, such emails tend to hit more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line is that a <strong>standalone email<\/strong> helps generate more opens, clicks, and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, don\u2019t just stick with <strong>standalone emails<\/strong>. Spice things up with different <a href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/\">types of email<\/a> to keep your readers on edge.<\/span><\/p>\n<p><em>\ud83d\udc49Uncover the secrets of successful email marketing with our in-depth guide to the <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">best trigger email strategies<\/a>! \ud83c\udfaf<\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-examples\/\">Read also: Marketing Mastery: Email Sequence Examples That Convert<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">9. The Milestone Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You could <strong>send emails<\/strong> to celebrate milestones reached by your readers or even by you.<\/span><\/p>\n<p>Here are a few milestones you could take advantage of:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Birthday Emails<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Birthday emails<\/strong> are ultra effective boasting of a 481% higher transaction rate and generated 342% higher revenues than regular <strong>promotional emails<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, these emails have a staggering 179% higher unique click rates in comparison to other <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\"><strong>promotional emails<\/strong><\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/www.birchbox.com\/\">Birchbox<\/a> gifts it&#8217;s subscribers a $10 discount during their birthday month. This email is straightforward and elegant.<img decoding=\"async\" class=\"aligncenter wp-image-5428\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/BirchboxBday-640x1024.png\" alt=\"different types of email campaigns\" width=\"489\" height=\"782\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/BirchboxBday-640x1024.png 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/BirchboxBday-640x1024-188x300.png 188w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/BirchboxBday-640x1024-595xh.png 595w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This might sound like a no brainer, but still, ensure that you have a birthday field in your <strong>landing page<\/strong> <strong>sign-up forms<\/strong> or any other <strong>lead generation forms<\/strong>.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4>Subscribers\u2019 First Purchase \/ Sign Up Anniversary<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Providing additional coupons or freebies during an anniversary is another exciting way to drive engagement.<\/span><\/p>\n<p><a href=\"https:\/\/www.lumosity.com\/en\/\">Lumosity<\/a> imparts a unique personal touch by prompting you to talk a walk down memory lane. By asking you to ponder on what you&#8217;ve learned, you are thinking about their product.<\/p>\n<p>Consequently, if you feel that you want to learn more, the red <strong>CTA button<\/strong> is up and ready for you.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5429\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Lumosity-email-Discount-offer.jpg\" alt=\"best emails\" width=\"466\" height=\"617\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Lumosity-email-Discount-offer.jpg 701w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Lumosity-email-Discount-offer-227x300.jpg 227w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Lumosity-email-Discount-offer-595xh.jpg 595w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Your Company&#8217;s Anniversary<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is just another added \u201copportunity\u201d for you to slash prices and notify your subscribers.<\/span><\/p>\n<p><a href=\"https:\/\/www.menulog.com.au\/\">Menulog<\/a> wrote an <strong>impressive email<\/strong> announcing their anniversary while prompting you to order something.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5430\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Menulog-email.jpg\" alt=\"email content types\" width=\"463\" height=\"533\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Menulog-email.jpg 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Menulog-email-261x300.jpg 261w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/Menulog-email-595xh.jpg 595w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">10. Mobile Optimized Emails<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><a href=\"https:\/\/clutch.co\/marketing\/email\/resources\/email-marketing-survey-2016-case-studies\"><span style=\"font-weight: 400;\">Clutch<\/span><\/a><span style=\"font-weight: 400;\"> claims that although 90% of marketers realize the importance of mobile optimization, only 59% of companies do it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2016, more than 50% of total email opens happened from mobile devices, and that percentage is only headed upwards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, if users can\u2019t effortlessly read or view emails on their devices, 71% of them delete it while 16% smash the unsubscribe button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t matter how stellar your copy is. Unless you go mobile, it\u2019s going to be a tough journey increasing the ROI from your <strong>free email marketing campaigns<\/strong>.<\/span><\/p>\n<p>&gt;&gt;<a href=\"https:\/\/www.engagebay.com\/marketing\/drip-campaign\">EngageBay&#8217;s drip campaign to save precious time<\/a><\/p>\n<p>Here&#8217;s an example of a <strong>mobile-optimized email<\/strong>:<\/p>\n<figure id=\"attachment_5432\" aria-describedby=\"caption-attachment-5432\" style=\"width: 418px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5432\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/SendPulse2.gif\" alt=\"work emails examples\" width=\"418\" height=\"743\"><figcaption id=\"caption-attachment-5432\" class=\"wp-caption-text\"><em>GIF courtesy of SendPulse<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are 5 quick hacks to <strong>optimize your emails<\/strong> for mobile devices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve your image selection<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cClean and simple\u201d are golden terms when it comes to mobile optimization. Avoid over-design with tons of images, because slow internet connections hate large photos.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Switch to a responsive template<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Responsive templates automatically adjust the content of your email to fit the screens of various mobile devices.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invest well in the word-real estate<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There\u2019s not a lot of area up for grabs. Look to create concise and crisp copy that creates instant impact.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add spaces<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Break up the text by avoiding long paragraphs.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage in buttons<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buttons are friendlier than links, especially on mobile devices. It\u2019s much more convenient to click on a button than get redirected to a whole new page.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-software\/\">Read also: 15 Email Sequence Software To Ignite Your Campaigns<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">11. Transactional Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well, if you have an e-commerce element in your business, you\u2019re probably already sending <strong>transactional emails<\/strong> containing confirmations and receipts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These emails have <\/span><a href=\"http:\/\/www.experian.com\/assets\/marketing-services\/reports\/transactional-email-report.pdf\"><span style=\"font-weight: 400;\">8x times<\/span><\/a><span style=\"font-weight: 400;\"> the clicks and opens of any other <strong>email type<\/strong>. However, you\u2019re probably ignorant to the massive potential here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since you\u2019ve already hooked the reader, this is a great time to share some personalized suggestions or product recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could tailor make the suggestions such that it aligns with a user\u2019s buying habits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some instances of transactional business <a href=\"https:\/\/www.engagebay.com\/blog\/email-format\/\">email format<\/a> include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Account Creation Notifications<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Password Reset Prompts<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5433\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/transactional-email-airbnb.png\" alt=\"transactional email\" width=\"456\" height=\"385\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/transactional-email-airbnb.png 610w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/transactional-email-airbnb-300x253.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/transactional-email-airbnb-595xh.png 595w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/p>\n<p>Airbnb attempts to grow its social media following along with this password reset prompt.<\/p>\n<ul>\n<li>\n<h4>Cart Abandonment<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your site is sophisticated enough, you can identify times when users add items to their carts but fail to complete the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reasons behind this are plenty. For instance, the user could have gotten distracted by a message on another tab and accidentally closed the check-in tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider sending a <strong>reminder email<\/strong> with the same check-in page prefilled with their ordered cart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great way to recover lost sales. Moreover, since the items are going to be actual items they chose, the chances are that they would go ahead with the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/casper.com\/\">Casper<\/a> got super quirky with this headline:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5434\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/casper-abandoned-cart-email-e1474352072744.png\" alt=\"transactional email example\" width=\"475\" height=\"906\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/casper-abandoned-cart-email-e1474352072744.png 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/casper-abandoned-cart-email-e1474352072744-157x300.png 157w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/casper-abandoned-cart-email-e1474352072744-537x1024.png 537w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/casper-abandoned-cart-email-e1474352072744-595xh.png 595w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">12. Launch Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re launching something new, why not let your valuable subscribers in on the news?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your subscribers (who intentionally opted-in) already have a certain degree of interest in what you provide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, spilling the beans about your new secret product or blog will increase your open rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subtly, you could also include a <strong>CTA<\/strong> like what <a href=\"https:\/\/riflepaperco.com\/\">Rifle Paper Co.<\/a> did here.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5435\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/rifle-new-email-e1474351930628.png\" alt=\"emails to send\" width=\"481\" height=\"1407\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/rifle-new-email-e1474351930628.png 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/rifle-new-email-e1474351930628-103x300.png 103w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/rifle-new-email-e1474351930628-350x1024.png 350w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/rifle-new-email-e1474351930628-525x1536.png 525w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/rifle-new-email-e1474351930628-595xh.png 595w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">13. Restock Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <strong>restock or order again email<\/strong> works like a charm when you master the elements of time and accuracy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the right people receive the <strong>restock emails<\/strong> at the right time, chances of a sale drastically improve.<\/span><\/p>\n<p><a href=\"https:\/\/www.31dover.com\/\">31Dover<\/a> left no stone unturned with this witty and bold <strong>restock email<\/strong>.<\/p>\n<figure id=\"attachment_5436\" aria-describedby=\"caption-attachment-5436\" style=\"width: 674px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5436\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/2-8.png\" alt=\"i need an email\" width=\"674\" height=\"674\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/2-8.png 705w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/2-8-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/2-8-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/2-8-595xh.png 595w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><figcaption id=\"caption-attachment-5436\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/blog.ometria.com\/replenishment-email-examples\">Ometria<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Nudging your subscribers to buy the same products or try out similar ones is a great way to <strong>improve open and click rates,<\/strong> and drive sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you handle a subscription service or deal with consumable goods, consider sending <strong>restock emails<\/strong> at regular intervals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">14. Customer Story Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can create customer stories by interviewing or analyzing your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could outline customers\u2019 success with your services or products, their personal stories, and tips for fellow customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As these stories are from real customers, potential customers get curious and tend to read to get a first hand and unbiased perspective of your brand.<\/span><\/p>\n<p><a href=\"https:\/\/www.allenedmonds.com\/\">Allen Edmonds<\/a> included this inspiring story of one of their customers in their emails.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5437 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/email-allen-customer-stories-1-474x600.png\" alt=\"informative emails\" width=\"474\" height=\"600\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/email-allen-customer-stories-1-474x600.png 474w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/email-allen-customer-stories-1-474x600-237x300.png 237w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, such stories also help build a sense of community. As a result, subscribers can identify with fellow buyers while sharing their experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Udemy, a leader in the online learning sphere, witnessed a <\/span><a href=\"https:\/\/www.marketingsherpa.com\/article\/case-study\/customer-stories-increase-engagement\"><span style=\"font-weight: 400;\">35% rise in engagement<\/span><\/a><span style=\"font-weight: 400;\"> upon sharing customer stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look to apply this concept, and your email campaigns will witness more clicks and opens.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">15. Re-Engagement Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s bound to be a few subscribers who aren\u2019t very much interested in what you offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, these subscribers are naturally less engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s vital that you target these users and re-engage with them.<\/span><\/p>\n<p><a href=\"https:\/\/www.paulmitchell.com\/\">Paul Mitchell<\/a> got emotional with this email and overall crafted a well-rounded <strong>re-engagement email<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5438 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/image5.png\" alt=\"emailing site\" width=\"385\" height=\"853\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/image5.png 385w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/image5-135x300.png 135w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/p>\n<p><a href=\"https:\/\/returnpath.com\/wp-content\/uploads\/2015\/02\/Return_Path_Email_Winback_Programs_Report.pdf\"><span style=\"font-weight: 400;\">Return Path\u2019s study<\/span><\/a><span style=\"font-weight: 400;\"> concluded that around 12% of the <strong>re-engagement email<\/strong> recipients read them. Now, 12% might seem like a small figure. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you are gaining 12% of lost potential. It\u2019s a bonus, however small the number is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study also suggested that two <strong>types of re-engagement emails<\/strong> are quite useful:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first type included \u201cmiss you\u201d and the second involved \u201ccome back\u201d in the <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject lines<\/a>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">16. Brand Story Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You or your team create brand stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Brand story emails<\/strong> are effective when you have a compelling personal story behind the creation of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/link.springer.com\/article\/10.1057%2Fbm.2012.15\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> featured in the Journal of Brand Management revealed that customers exposed to brands\u2019 stories would go on to describe the brands positively. Moreover, they were also willing to pay extra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/whippingpost.com\/\">Whipping Post<\/a> wrote out a great brand story in their <strong>welcome mail<\/strong>. The founder recalls his very first product and the motivation behind its creation.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5439\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/brand-story-email2.png\" alt=\"emails websites\" width=\"489\" height=\"607\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/brand-story-email2.png 850w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/brand-story-email2-242x300.png 242w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/brand-story-email2-825x1024.png 825w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/brand-story-email2-768x953.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/brand-story-email2-595xh.png 595w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to have a rags-to-riches tale for a brand story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merely explaining how your products get manufactured, or factors influencing your business decisions will suffice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line is that you aim to provide something engaging and thought-provoking to your subscribers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">17. Meet the Team Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This <strong>type of email<\/strong> takes &#8216;personal touch&#8217; to a whole new level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Introducing your team and key people behind your brand is a great way to start your communication with newly generated leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sort of email also impacts better as people like to know your background experience and qualifications.<\/span><\/p>\n<p><a href=\"https:\/\/www.andrewandpete.com\/\">Andrew and Pete<\/a> introduce themselves while also talking about their passion.<\/p>\n<figure id=\"attachment_5440\" aria-describedby=\"caption-attachment-5440\" style=\"width: 544px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5440\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/andrew-and-pete-atomic-lite-678x1024.png\" alt=\"meet the team email example\" width=\"544\" height=\"822\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/andrew-and-pete-atomic-lite-678x1024.png 678w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/andrew-and-pete-atomic-lite-678x1024-199x300.png 199w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/andrew-and-pete-atomic-lite-678x1024-595xh.png 595w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><figcaption id=\"caption-attachment-5440\" class=\"wp-caption-text\"><em>Image courtesy of GetResponse<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If you run a SaaS company, the \u201cmeet your team\u201d email is a scintillating onboarding idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line is that this <strong>type of email<\/strong> imparts a human feel and adds credibility to your team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, your subscribers will click through thinking, \u201cIt\u2019s not a <strong>promotional email<\/strong>, but an <strong>informational email<\/strong>.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a matter of fact, you are indeed conveying information about your brand.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">18. The \u201cWe Have An App Too\u201d Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A vital component of marketing is to have customers come back for more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What better way to do that than invite them to install your application?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let your subscribers know that they can receive exclusive information about your brand via your apps.<\/span><\/p>\n<p><a href=\"https:\/\/www.nike.com\/\">Nike<\/a> wrote this minimalistic email with a clear CTA button informing readers about their app.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5441\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/nike-get-the-app-automated-email.png\" alt=\"letting people know about mobile application email\" width=\"608\" height=\"847\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/nike-get-the-app-automated-email.png 608w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/nike-get-the-app-automated-email-215x300.png 215w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/nike-get-the-app-automated-email-595xh.png 595w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">85% of mobile users find apps more relaxing than mobile websites! Use this to your advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The app &#8211; existence &#8211; <strong>notification email<\/strong> is a great onboarding starter and gets excellent open rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, if subscribers do install the app, the <strong>notification updates<\/strong> they receive could drive sales.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">19. Reactivation Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well, people are forgetful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Busy schedules get in the way of important things like jogging or eating healthy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, your subscribers could simply have forgotten about your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.udemy.com\/\">Udemy<\/a> deftly infused an element of urgency and scarcity here.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5442\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/udemy-reengagement-email-1024x703.png\" alt=\"Re-activation email example\" width=\"538\" height=\"370\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/udemy-reengagement-email-1024x703.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/udemy-reengagement-email-1024x703-300x206.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/udemy-reengagement-email-1024x703-768x527.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/udemy-reengagement-email-1024x703-595xh.png 595w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Send an email<\/strong> every time you notice your subscribers settle into a prolonged period of inactivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remind them why they subscribed to you in the first place. Additionally, reward them with something unique to woo them all over again.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Different types of emails<\/strong> help you spice things up and keep stuff interesting for your subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, segmentation by using <strong>different types of emails<\/strong> helps target different types of leads relevantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 19 <strong>different types of emails<\/strong> are all unique by themselves and are proven strategies to improve engagement rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B test all the <strong>different types of emails<\/strong> and try to craft a perfect recipe that helps you gain maximum ROI from your <strong>email marketing<\/strong> efforts.<\/span><\/p>\n<p>&lt;&lt; <a href=\"https:\/\/www.engagebay.com\/blog\/email-campaigns-ab-testing\/\">Improve Your Email Campaign\u2019s Open Rates Through A\/B Testing<\/a><\/p>\n<p>&lt;&lt;<a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">EngageBay&#8217;s email sequences turn your warm leads into paying customers by following up regularly<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Emailing thousands of users is a difficult task. Why not automate it and sip some lemonade while listening to \u201cShake it Off\u201d by Taylor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay has a ton of features that anybody can learn in a matter of clicks. Hop on to <a href=\"https:\/\/www.engagebay.com\/#\">our platform<\/a> to find out how we can assist you in improving your online presence and driving sales.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6501099395612672' data-id='6501099395612672'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re probably wondering why have different types of emails, or rather why email at all? Email marketing is 40x more [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":5452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[92,243,38],"class_list":["post-5410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-b2b-email-marketing","tag-email","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>19 Types of Email That Will Boost Your Email Marketing ROI<\/title>\n<meta name=\"description\" content=\"Are you generating a good ROI on your email marketing? 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