{"id":5522,"date":"2021-01-22T03:44:16","date_gmt":"2021-01-22T03:44:16","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=5522"},"modified":"2025-10-17T09:06:28","modified_gmt":"2025-10-17T09:06:28","slug":"small-business-branding","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/small-business-branding\/","title":{"rendered":"14 Examples of Small Business Branding (Achieve Similar Results)"},"content":{"rendered":"<p>As a small business, it sometimes feels like you\u2019re the little fish in the big pond. You want to stand out and make a splash, but you\u2019re not sure how.<\/p>\n<p><strong>Branding your small business<\/strong> is one such means. <span style=\"font-weight: 400;\">After all, you<\/span> don\u2019t want to be just any company, but <em>the <\/em>company customers can go to when they need whatever <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-tools\/\">product or service<\/a> you sell.<\/p>\n<p>With <strong>business branding<\/strong>, you position yourself as that company. It really starts with <strong>defining your brand<\/strong>.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#What_Is_Branding_for_Business\" >What Is Branding for Business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#1_Brand_Strategy\" >#1: Brand Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#2_Brand_Identity\" >#2: Brand Identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#3_Brand_Marketing\" >#3: Brand Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Build_a_Brand\" >How to Build a Brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#i_Define_the_Purpose_of_Your_Brand\" >i. Define the Purpose of Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#ii_Study_Your_Competitors\" >ii. Study Your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#iii_Identify_Your_Buyers_Persona\" >iii. Identify Your Buyer\u2019s Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#iv_Tell_a_Story\" >iv. Tell a Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#v_Build_a_Brand_Logo_and_Tagline\" >v. Build a Brand Logo and Tagline<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#14_Examples_of_Small_Business_Branding\" >14 Examples of Small Business Branding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#1_AND_UNION_Redesigns_the_Average_Beer_Can\" >#1. AND UNION Redesigns the Average Beer Can<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#2_Prodjuice_Keeps_It_Clean\" >#2. Prodjuice Keeps It Clean<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-2\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#3_Tenth_Muse_Makes_Their_Product_Look_Like_a_Million_Bucks\" >#3. Tenth Muse Makes Their Product Look Like a Million Bucks<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-3\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#4_Tentsile_Makes_the_Great_Outdoors_Look_Even_Greater\" >#4. Tentsile Makes the Great Outdoors Look Even Greater<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-4\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#5_Sneaky_Veg_Takes_Clean_Eating_Literally\" >#5. Sneaky Veg Takes Clean Eating Literally<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-5\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#6_Notel_Puts_the_No_in_%E2%80%9CNot_a_Hotel%E2%80%9D\" >#6. Notel Puts the No in \u201cNot a Hotel\u201d<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-6\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#7_Elo_Soap_Promotes_with_the_Gods_Literally\" >#7. Elo Soap Promotes with the Gods, Literally<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-7\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#8_Finfolk_Productions_Keeps_It_Appropriately_Tropical\" >#8. Finfolk Productions Keeps It Appropriately Tropical<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-8\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#9_Bombay_Electric_Embraces_All_Things_Eclectic\" >#9. Bombay Electric Embraces All Things Eclectic<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-9\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#10_Marte_Estudio_Is_Stylish_in_More_Areas_Than_Just_Hair\" >#10. Marte Estudio Is Stylish in More Areas Than Just Hair<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-10\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#11_Qonis_Handmade_Products_Come_Through_Loud_and_Clear\" >#11. Qoni\u2019s Handmade Products Come Through Loud and Clear<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-11\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#12_Marques_Brownlee_Stands_out_in_a_Sea_of_Competitors\" >#12. Marques Brownlee Stands out in a Sea of Competitors<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-12\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#13_EAT_MY_SHORTS_Combines_Interesting_Packaging_with_an_Out-There_Design\" >#13. EAT MY SHORTS! Combines Interesting Packaging with an Out-There Design<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-13\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#14_College_Hunks_Moving_Junk_Knows_It_Has_a_Catchy_Name\" >#14. College Hunks Moving Junk Knows It Has a Catchy Name<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#How_to_Achieve_Similar_Results_for_Your_Small_Business-14\" >How to Achieve Similar Results for Your Small Business?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Branding_for_Business\"><\/span><span style=\"font-weight: 400;\">What Is Branding for Business?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Branding is a marketing practice in which a company creates a comprehensive message \u2014 name, logo, and other collateral that is easily identifiable as belonging to the company.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is creating a <\/span><b>perception of your brand<\/b><span style=\"font-weight: 400;\"> in the mind of those who come in contact with your company, product, and service.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, branding consists of three stages:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Brand_Strategy\"><\/span><span style=\"font-weight: 400;\">#1: Brand Strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Brand strategy<\/b><span style=\"font-weight: 400;\"> is the foundation for building a successful brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand strategy is all about developing plans on how to convey your mission and solve problems for people.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a long-term process. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It acts as a <\/span><b>blueprint for your brand building<\/b><span style=\"font-weight: 400;\"> \u2014 mapping out how you are different and trustworthy for your customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before jumping into designing and marketing, you need to have a solid brand strategy in place.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Brand_Identity\"><\/span><span style=\"font-weight: 400;\">#2: Brand Identity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brand identity needs to be consistent across all marketing channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is how you convey your message to the public using visuals, copies, and experience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Logo, colors, website design, content, packaging, and more are essential elements of brand identity.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Brand_Marketing\"><\/span><span style=\"font-weight: 400;\">#3: Brand Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, brand marketing is the process of building awareness about your product and\/or service using strategic communication. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is about connecting the values of your product or service to the right audience.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/types-of-branding\/\">Read also: 9 Types Of Branding And What They Really Mean<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Build_a_Brand\"><\/span><span style=\"font-weight: 400;\">How to Build a Brand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you clueless about where to start? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the beginning, the process of <\/span><b>small business branding<\/b><span style=\"font-weight: 400;\"> can seem overwhelming.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it doesn\u2019t have to be. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tips that might come in handy while <\/span><b>building an identity<\/b><span style=\"font-weight: 400;\"> for your company.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"i_Define_the_Purpose_of_Your_Brand\"><\/span><span style=\"font-weight: 400;\">i. Define the Purpose of Your Brand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The foremost thing to do is to define what your brand will stand for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you look at every successful company, they have a strong mission that drives them.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While defining your <\/span><b>brand purpose<\/b><span style=\"font-weight: 400;\">, you need to answer questions like:&nbsp;<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What is the problem you are trying to solve? <\/span><\/li>\n<li>Why does your company exist?<\/li>\n<li>Why should people trust you?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These will also help you come up with your brand slogans, voice, messaging, and more.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ii_Study_Your_Competitors\"><\/span><span style=\"font-weight: 400;\">ii. Study Your Competitors<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To start your <\/span><b>small business branding<\/b><span style=\"font-weight: 400;\">, you need to first understand what your competitors are doing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research and compare your top three to four competitors.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Identify what kind of messages they are sending out and the quality of their products or services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read what their customers have to say about those brands.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comparing your competitors will help you set a benchmark for your business and create an <\/span><b>effective brand strategy<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"iii_Identify_Your_Buyers_Persona\"><\/span><span style=\"font-weight: 400;\">iii. Identify Your Buyer\u2019s Persona<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you <a href=\"https:\/\/amzscout.net\/blog\/how-to-start-selling-on-amazon\/\">start selling your product<\/a>, you need to determine your target audience.&nbsp;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Who are your audiences, and what they do?&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you are selling baby products, your target audience would be mainly pregnant moms or new mums.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When brand building, you need to know who you are trying to reach. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you tailor your mission and marketing strategy accordingly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will help you figure out the lifestyle and behavior of your consumers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will be able to place your product in the market in a much better position.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"iv_Tell_a_Story\"><\/span><span style=\"font-weight: 400;\">iv. Tell a Story<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Storytelling is an art.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12338 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/storytelling.gif\" alt=\"storytelling\" width=\"480\" height=\"270\"><\/p>\n<p><span style=\"font-weight: 400;\">People can easily connect to a brand with a story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It directly invokes positive feelings in their mind and starts trusting a brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same story will also help you create a brand voice. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will help determine how you want to communicate with your customers, and how they respond to you.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-strategy\/\">Read also: Advanced B2B eCommerce Strategies to Drive Growth in 2024<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"v_Build_a_Brand_Logo_and_Tagline\"><\/span><span style=\"font-weight: 400;\">v. Build a Brand Logo and Tagline<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the critical steps of <strong>brand building<\/strong> is <a href=\"https:\/\/zoviz.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">creating a logo<\/a> and tagline for your company. <\/span><\/p>\n<p>This is very important as your logo will appear on everything related to your business \u2014 packaging, marketing collaterals, digital business card, and more.<\/p>\n<p><span style=\"font-weight: 400;\">A business logo is the visual recognition of your brand identity.<\/span><\/p>\n<p>For physical brand touchpoints, consider practical merch that keeps your mark visible daily, like custom ceramic coffee cups used in-office and at events.<\/p>\n<p>These <a href=\"https:\/\/www.successories.com\/promotional-products\/custom-drinkware\/logo-mugs\/1\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">logo mugs for business<\/a> can be ordered in bulk with consistent colors and imprint options, making them ideal for corporate gifting, onboarding kits, and trade show giveaways.<\/p>\n<p><span style=\"font-weight: 400;\"> That\u2019s why invest time and money and build something that speaks to your business vision.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch this video to learn more about how to build a brand logo:&nbsp;<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"How to Create an Iconic Logo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kM5ScBw_JEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">If you\u2019re only beginning to <\/span><b>build your own brand<\/b><span style=\"font-weight: 400;\">, and bring in brand identity, you\u2019re in luck. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll discuss In this article, we\u2019ll go over 14 examples of how small businesses just like yours have successfully created a voice and brand imag<\/span><b>e<\/b><span style=\"font-weight: 400;\"> that customers love. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These <\/span><b>small business branding examples<\/b><span style=\"font-weight: 400;\"> are all classics for a reason: they work, and they work well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, sometimes looking at examples isn\u2019t enough to make them happen for your own company. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we\u2019re including pointers on how to replicate the success of each example personally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let\u2019s begin.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/brand-extension-examples\/\">Read also: 8 Of The Most Clever Brand Extension Examples<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Examples_of_Small_Business_Branding\"><\/span>14 Examples of Small Business Branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_AND_UNION_Redesigns_the_Average_Beer_Can\"><\/span>#1. AND UNION Redesigns the Average Beer Can<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ah, the humble beer can. It\u2019s been done to death, right? From cold-activated cans to seasonally or promotionally decorated ones, it\u2019s a tired schtick.<\/p>\n<p>Not according to AND UNION, a German beer brand that takes all the typical rules of what a beer can should look like and throws them out the window.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6010 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/and-union.png\" alt=\"small business examples\" width=\"469\" height=\"313\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/and-union.png 469w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/and-union-300x200.png 300w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<p><em>Image courtesy of AND UNION <\/em><\/p>\n<p>Resembling soda cans more than beer, this trendy can design is the backbone of their branding.<\/p>\n<p>Just look at their <a href=\"https:\/\/www.instagram.com\/andunion\/\">Instagram<\/a> to see what we mean.<\/p>\n<p>Across all the posts, you see people holding fashionable AND UNION beer interspersed with bright images of the colors of the cans.<\/p>\n<p>This isn\u2019t your dad\u2019s beer brand, and it shows.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Want to <strong>take your branding to the next level<\/strong> like AND UNION?<\/p>\n<p>Make sure whatever you do has cohesion. If you brand with brightly colored products ala AND UNION, then make sure those colors appear on your website and especially <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/social-media-marketing-goals\/\">social media<\/a> like Facebook and Instagram.<\/p>\n<blockquote><p><strong>Build <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">responsive landing pages<\/a> with EngageBay\u2019s drag-and-drop tool, and choose colors, fonts, elements, and style that suits your brand look.<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12335 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/drag-and-drop-designer.png\" alt=\"drag-and-drop-designer\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/drag-and-drop-designer.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/drag-and-drop-designer-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/drag-and-drop-designer-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Prodjuice_Keeps_It_Clean\"><\/span>#2. Prodjuice Keeps It Clean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you think of a cold-pressed juice company, <strong>what kind of branding<\/strong> do you think they\u2019d employ?<\/p>\n<p>If you said a clean, fresh design, then you\u2019re correct.<\/p>\n<p>That\u2019s exactly what Australian juice brand <a href=\"http:\/\/prodjuice.com.au\/\">Prodjuice<\/a> does.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6011 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/prodjuice.png\" alt=\"branding examples\" width=\"624\" height=\"450\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/prodjuice.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/prodjuice-300x216.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/prodjuice-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Prodjuice<\/em><\/p>\n<p>The above image comes from their homepage. It\u2019s appealing, bright, yet very clean.<\/p>\n<p>There\u2019s a mostly white background offset from some pale blue dishware.<\/p>\n<p>Their social media carries the same message, that Prodjuice makes clean, natural products.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6012 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/prodjuice1.png\" alt=\"product branding examples\" width=\"624\" height=\"624\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/prodjuice1.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/prodjuice1-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/prodjuice1-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/prodjuice1-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Prodjuice <\/em><\/p>\n<p>The above picture from Facebook again has a white background.<\/p>\n<p>There\u2019s also the fruit that goes into the making of a Prodjuice bottle. In this instance, it\u2019s watermelon, limes, and raspberries.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/brand-image\/\">Read also:&nbsp;Top 7 Brand Image Mistakes SMBs Make and How to Avoid Them<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-2\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If your startup sells healthy products, then <strong>branding your business<\/strong> should look a lot like Prodjuice.<\/p>\n<p>Keep it clean, use a stark and blank(ish) background, and include natural ingredients whenever possible.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/brand-storytelling\/\">Read also: Mastering Brand Storytelling: Strategies and Examples<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Tenth_Muse_Makes_Their_Product_Look_Like_a_Million_Bucks\"><\/span>#3. Tenth Muse Makes Their Product Look Like a Million Bucks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, to become the big fish in the pond, you have to act like the big fish.<\/p>\n<p>Take a page out of the book of <a href=\"https:\/\/tenthmusefragrance.com\/\">Tenth Muse<\/a>, a smaller fragrance brand that looks like a much more known name. Why? Because of how they brand themselves.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6013 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tenth-Muse.png\" alt=\"business branding\" width=\"624\" height=\"416\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tenth-Muse.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tenth-Muse-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tenth-Muse-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Tenth Muse<\/em><\/p>\n<p>Just take a gander at the image above.<\/p>\n<p>It looks like something you\u2019d see in a big-budget fragrance commercial, but it\u2019s a small business doing it.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-3\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In some cases, you have to fake it until you make it\u2026within your small business\u2019 budget, of course.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Tentsile_Makes_the_Great_Outdoors_Look_Even_Greater\"><\/span>#4. Tentsile Makes the Great Outdoors Look Even Greater<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thousands upon thousands of companies sell hammocks and tents, right?<\/p>\n<p>That\u2019s nothing new.<\/p>\n<p>Every one of these businesses makes their tents look like bundles of fun, too.<\/p>\n<p>That\u2019s why <a href=\"https:\/\/www.tentsile.com\/\">Tentsile<\/a> takes a somewhat different approach. You only have to click on their website and you\u2019ll see what we mean.<\/p>\n<p>They\u2019re all about showcasing their products amongst the most beautiful backdrop there is Mother Nature.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6014 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tentsile.png\" alt=\"company branding ideas\" width=\"624\" height=\"416\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tentsile.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tentsile-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tentsile-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Tentsile<\/em><\/p>\n<p>From their homepage to their blog (where we found the above image) to their social media, Tentsile proves it\u2019s not just about the type of tent you use, but where you use it.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6015 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tentsile-1.png\" alt=\"how to brand a product\" width=\"624\" height=\"273\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tentsile-1.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tentsile-1-300x131.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Tentsile-1-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Tentsile<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-4\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019re a <strong>small business<\/strong> <span style=\"font-weight: 400;\">specializing <\/span>in outdoorsy products like Tentsile, then don\u2019t just use your nature to showcase your products.<\/p>\n<p>Use your products to showcase nature.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Sneaky_Veg_Takes_Clean_Eating_Literally\"><\/span>#5. Sneaky Veg Takes Clean Eating Literally<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the second example, we introduced you to a small business known as Prodjuice.<\/p>\n<p><a href=\"https:\/\/www.sneakyveg.com\/\">Sneaky Veg<\/a> does things in a similar vein. This food blog seeks to introduce more vegetables and fruits into the diets of children via easy, fun recipes.<\/p>\n<p>The site founder, Mandy Mazliah, even has vegetarian and vegan options on her site.<\/p>\n<p>Despite that it\u2019s for kids, the Sneaky Veg website has a very adult feel.<\/p>\n<p>Here are a few images to show what we mean.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6016 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg.png\" alt=\"how to create a brand\" width=\"624\" height=\"413\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg-300x199.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6017 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg1.png\" alt=\"how to make a brand\" width=\"624\" height=\"413\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg1.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg1-300x199.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg1-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Sneaky Veg<\/em><\/p>\n<p>There are no bright fonts, cutesy kids stuff, or anything like that.<\/p>\n<p>Even the Sneaky Veg logos aren\u2019t colorful to the point of being saccharine.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6018 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg2.png\" alt=\"how to do branding\" width=\"624\" height=\"624\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg2.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg2-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg2-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Sneaky-Veg2-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Sneaky Veg<\/em><\/p>\n<p>That\u2019s mostly because Mazliah markets more towards the parents of children than the kids themselves.<\/p>\n<p>While the kiddos can certainly help make some of these recipes, it\u2019ll mostly be mom and dad doing the cooking.<\/p>\n<p>The site\u2019s bright, appealing images capture <span style=\"font-weight: 400;\">parents\u2019<\/span> attention, but the simplicity and deliciousness of the food work for kids.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-5\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Know your audience. Mandy Mazliah easily could have made her site nauseatingly cartoony to reach out to kids, but since they\u2019re not making the food, that doesn\u2019t make much sense.<\/p>\n<p>Instead, her clean, neutral color palettes and design are aimed at parents, who will read the blog.<\/p>\n<p>If you have a dichotomous audience yourself, carefully ponder over every element of your <strong>branding design<\/strong>.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span class=\"ez-toc-section\" id=\"6_Notel_Puts_the_No_in_%E2%80%9CNot_a_Hotel%E2%80%9D\"><\/span>#6. Notel Puts the No in \u201cNot a Hotel\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It may sound risky to use the word \u201cno\u201d in any of your <strong>small business advertising and branding<\/strong>.<\/p>\n<p>Won\u2019t you turn away your customers that way? You can, but it all depends on how you do it.<\/p>\n<p>For instance, take <a href=\"https:\/\/notelmelbourne.com.au\/\">Notel<\/a>, an Australian lodging option that very firmly asserts it\u2019s not a hotel.<\/p>\n<p>Sure, they let you sleep somewhere, but not in a hotel room. Instead, you\u2019ll stay in an Airstream that\u2019s up to 31 feet.<\/p>\n<p>Each Airstream has its own organic bamboo sheets, pillows, premium linens, and a queen-sized bed. You also get a bathroom with a toilet and shower.<\/p>\n<p>To tell the world about its existence, Notel decided to use its name to play up the fact that it\u2019s\u2026well, not a hotel.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6019 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Notel.png\" alt=\"brand building\" width=\"624\" height=\"624\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Notel.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Notel-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Notel-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Notel-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Notel<\/em><\/p>\n<p>The ads Notel used, shown above, would definitely catch your attention.<\/p>\n<p>The name of their lodging features prominently on everything from business cards to their handy app, keeping their <strong>branding consistent<\/strong>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-6\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If your <strong>startup or small business<\/strong> has a name that you can use as part of a pun or advertising slogan, then you\u2019d be foolish not to.<\/p>\n<p>You can certainly make an impact and get your name stuck in people\u2019s heads this way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Elo_Soap_Promotes_with_the_Gods_Literally\"><\/span>#7. Elo Soap Promotes with the Gods, Literally<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.thegreekfoundation.com\/design\/graphic-design\/elo-soaps-mike-karolos\">Elo Soap<\/a> makes soap with olive oil and is already based in Greece, so it makes sense for them to rely on the star power of the gods when it came to their branding.<\/p>\n<p>Mike Karolos, the graphic designer, says he featured Hermes, Poseidon, Demeter, Aphrodite, Athena, Zeus, and several other Greek gods people find almost instantly recognizable.<\/p>\n<p>When combined with what Karolos calls a \u201cgeometric pop art style,\u201d you get a one-of-a-kind product.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6020 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Greek-Foundation.png\" alt=\"branding tips\" width=\"624\" height=\"308\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Greek-Foundation.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Greek-Foundation-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Greek-Foundation-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of the Greek Foundation<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-7\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Having a generic product like soap doesn\u2019t mean you have to package and <strong>brand it generically<\/strong>, too.<\/p>\n<p>Whether you base your branding around an ingredient or even your hometown, know that people care a lot about packaging.<\/p>\n<p>Sometimes it matters to them more than the product inside.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Finfolk_Productions_Keeps_It_Appropriately_Tropical\"><\/span>#8. Finfolk Productions Keeps It Appropriately Tropical<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you couldn\u2019t guess by the name what <a href=\"https:\/\/www.finfolkproductions.com\/\">Finfolk Productions<\/a> makes, we\u2019ll tell you. Mermaid gear!<\/p>\n<p>That includes mermaid tails, flip-flops, and mermaid scale leggings for children and adults.<\/p>\n<p>Although you\u2019d expect it, they don\u2019t go crazy in the <strong>design department<\/strong>.<\/p>\n<p>Their website has a delicate pink hue throughout.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6021 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Finfolk-Productions.png\" alt=\"company branding\" width=\"624\" height=\"221\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Finfolk-Productions.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Finfolk-Productions-300x106.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Finfolk-Productions-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Finfolk Productions<\/em><\/p>\n<p>Then their social media mostly showcases their products but maintains a tropical style.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6022 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Finfolk-Productions1.png\" alt=\"product branding\" width=\"624\" height=\"351\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Finfolk-Productions1.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Finfolk-Productions1-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Finfolk-Productions1-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Finfolk Productions<\/em><\/p>\n<p>There\u2019s nothing wrong with Finfolk\u2019s approach at all.<\/p>\n<p>When you have such an off-kilter product, you don\u2019t need a kitted-out website.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-8\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Do you sell something unique that most other companies don\u2019t?<\/p>\n<p>Keep your social media and <strong>website branding<\/strong> approach simple and understated.<\/p>\n<p>Your product is the star of the show and it deserves to shine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Bombay_Electric_Embraces_All_Things_Eclectic\"><\/span>#9. Bombay Electric Embraces All Things Eclectic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to its about page, <a href=\"https:\/\/bombayelectric.tumblr.com\/\">Bombay Electric<\/a> \u201cis a distinctly Indian platform for fashion and design known as the pulse point for interchange and dissemination of design ideas.\u201d<\/p>\n<p>They\u2019re a store that\u2019s about a whole lot of things, including music, art, fashion, and design. As such, their branding is a mishmash of all things colorful and eclectic.<\/p>\n<p>Early on, they paired with Michael Thorsby, a designer in Paris, to make a mark on the world. We\u2019d say it worked.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6023 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Bombay-Electric.png\" alt=\"how to create a brand name\" width=\"624\" height=\"624\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Bombay-Electric.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Bombay-Electric-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Bombay-Electric-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Bombay-Electric-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Bombay Electric<\/em><\/p>\n<p>These days, Bombay Electric has carved out its identity more fiercely than ever, even if that identity never remains static. Here\u2019s a sampling of some of their most recent Instagram posts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6024 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Bombay-Electric1.png\" alt=\"branding ideas\" width=\"623\" height=\"453\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Bombay-Electric1.png 623w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Bombay-Electric1-300x218.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Bombay-Electric1-595xh.png 595w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-9\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you have a wild identity, especially one that\u2019s based in fashion, then have fun! Get quirky, eccentric, and a little weird if it resonates with your audience and matches the products you sell.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Marte_Estudio_Is_Stylish_in_More_Areas_Than_Just_Hair\"><\/span>#10. Marte Estudio Is Stylish in More Areas Than Just Hair<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We have to talk about Mariana Abraham and her salon in Mexico called Marte Estudio. There\u2019s a reason this salon has ended up on so many marketer\u2019s radars. Abraham worked with design studio Bienal to bring life and color to her salon\u2019s branding.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6025 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio.png\" alt=\"brand building strategy\" width=\"624\" height=\"420\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio-300x202.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Marte Estudio<\/em><\/p>\n<p>The salon keeps up this bright, fun attitude on their social media. Here\u2019s some pictures from their Facebook.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6026 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio1.png\" alt=\"branding company\" width=\"624\" height=\"624\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio1.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio1-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio1-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio1-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6027 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio2.png\" alt=\"marketing and branding\" width=\"624\" height=\"624\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio2.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio2-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio2-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Marte-Estudio2-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Images courtesy of Marte Estudio <\/em><\/p>\n<p>Their <a href=\"https:\/\/www.instagram.com\/marte.estudio\/?hl=en\">Instagram<\/a> has a separately curated feed, giving you a reason to follow both.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-10\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You want people to have an enjoyable time when they receive a service from your small business.<\/p>\n<p><strong>Branding yourself<\/strong> in a chic, funky way should reflect all elements of the <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">customer experience.<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Qonis_Handmade_Products_Come_Through_Loud_and_Clear\"><\/span>#11. Qoni\u2019s Handmade Products Come Through Loud and Clear<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Esteemed company Leo Burnett Design worked on the campaign for Peruvian clothing brand Qoni.<\/p>\n<p>Through their design work, there became no question that Qoni makes its own clothes, including socks, sweaters, and scarves.<\/p>\n<p>With a stark branding in gray tones, the simplicity of Qoni\u2019s designs stands right out.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6028 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Qoni-designs.png\" alt=\"branding your business\" width=\"623\" height=\"422\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Qoni-designs.png 623w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Qoni-designs-300x203.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Qoni-designs-595xh.png 595w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6029 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Handiwork-Studio.png\" alt=\"product branding strategy\" width=\"526\" height=\"708\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Handiwork-Studio.png 526w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Handiwork-Studio-223x300.png 223w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<p><em>Images courtesy of <\/em><em>Handiwork Studio<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6030 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Leo-Burnett-Design.png\" alt=\"what is branding in marketing\" width=\"624\" height=\"624\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Leo-Burnett-Design.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Leo-Burnett-Design-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Leo-Burnett-Design-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Leo-Burnett-Design-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of Leo Burnett Design<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-11\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In some situations, to really showcase your products, it\u2019s worth working with a designer.<\/p>\n<p>Maybe not Leo Burnett since you\u2019re a small business owner, but a known firm that can make even simple products look like something out of a high fashion magazine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Marques_Brownlee_Stands_out_in_a_Sea_of_Competitors\"><\/span>#12. Marques Brownlee Stands out in a Sea of Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The YouTube market is a cramped one no matter <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/\">what kind of videos you make.<\/a><\/p>\n<p>To stand out, you need quality content, yes, but also great branding. <a href=\"http:\/\/mkbhd.com\/\">Marques Brownlee<\/a> gets that.<\/p>\n<p>He doesn\u2019t even market himself by his real name, but rather MKBHD.<\/p>\n<p>You\u2019ll find this name across all his social media: Facebook, Instagram, and of course, YouTube.<\/p>\n<p>It also appears on his website.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6031 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/MKBHD.png\" alt=\"online branding strategies\" width=\"624\" height=\"298\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/MKBHD.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/MKBHD-300x143.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/MKBHD-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of MKBHD<\/em><\/p>\n<p>Here\u2019s the banner on his Facebook, which also appears on his YouTube:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-6032 size-full aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/MKBHD1.png\" alt=\"branding in marketing management\" width=\"624\" height=\"351\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/MKBHD1.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/MKBHD1-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/MKBHD1-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>Across some platforms, Brownlee does indeed use profile pictures of his face, but that\u2019s okay.<\/p>\n<p>It shows us he\u2019s human. Branding is great and all, but at the end of the day, consumers want to know there\u2019s a real person behind all that fancy stuff.<\/p>\n<p>With Brownlee, that\u2019s very much apparent.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-12\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019re the face of your company or you\u2019re in business alone, then you need to think of <strong>yourself as a brand<\/strong>.<\/p>\n<p>How can you present your name, your face, and your image in a way that catches people\u2019s attention?<\/p>\n<p>Once you can answer those questions, you can begin creating your memorable <strong>solo branding<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_EAT_MY_SHORTS_Combines_Interesting_Packaging_with_an_Out-There_Design\"><\/span>#13. EAT MY SHORTS! Combines Interesting Packaging with an Out-There Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Malena Bias, the founder of <a href=\"https:\/\/www.facebook.com\/eatmyshortsbrand\/\">EAT MY SHORTS!<\/a>, definitely considers herself a <em>Simpsons <\/em>fan.<\/p>\n<p>Based out of Mexico, Bias seeks to make clothes that look good on men and women alike.<\/p>\n<p>As if the name didn\u2019t already grab you, Bias decided to establish a quirky brand with everything from social media posts to product packaging.<\/p>\n<p>If you were to order clothing from EAT MY SHORTS!, just check out the kind of parcel it\u2019d arrive in.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6033 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/EAT-MY-SHORTS.png\" alt=\"what is branding?\" width=\"624\" height=\"401\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/EAT-MY-SHORTS.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/EAT-MY-SHORTS-300x193.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/EAT-MY-SHORTS-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of EAT MY SHORTS!<\/em><\/p>\n<p>The wavy pattern of the brand logo even appears in some of their clothing designs:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6034 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/EAT-MY-SHORTS1.png\" alt=\"what is brand building\" width=\"624\" height=\"778\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/EAT-MY-SHORTS1.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/EAT-MY-SHORTS1-241x300.png 241w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/EAT-MY-SHORTS1-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Image courtesy of EAT MY SHORTS!<\/em><\/p>\n<p>How can you forget a whole package like this?<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-13\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>While forced funny names don\u2019t really make consumers bat an eye, the ones that work often just <em>do. <\/em><\/p>\n<p>If your company has some sort of pop culture reference as part of its name, you better believe you should do as much off-kilter branding as you see necessary.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_College_Hunks_Moving_Junk_Knows_It_Has_a_Catchy_Name\"><\/span>#14. College Hunks Moving Junk Knows It Has a Catchy Name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Speaking of <a href=\"https:\/\/namefatso.com\/blog\/catchy-business-name-ideas\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">catchy names<\/a>, our last example of small business branding is <a href=\"https:\/\/www.collegehunkshaulingjunk.com\/\">College Hunks Moving Junk<\/a>.<\/p>\n<p>Yes, it\u2019s a moving company. An original business? Certainly not. An original take on the industry? Oh yes.<\/p>\n<p>Now, Hunks doesn\u2019t exclusively stand for handsome men.<\/p>\n<p>According to the business itself, it\u2019s an acronym for Honest, Uniformed, Nice, Knowledgeable, Service employees.<\/p>\n<p>College Hunks Moving Junk doesn\u2019t do a whole lot of crazy branding or site design.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6035 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/College-Hunks-Moving-Junk.png\" alt=\"brand\" width=\"623\" height=\"294\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/College-Hunks-Moving-Junk.png 623w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/College-Hunks-Moving-Junk-300x142.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/College-Hunks-Moving-Junk-595xh.png 595w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p><em>Image courtesy of College Hunks Moving Junk<\/em><\/p>\n<p>Why? They don\u2019t have to. Their name already makes such an impact that they don\u2019t need a kitschy social campaign.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Achieve_Similar_Results_for_Your_Small_Business-14\"><\/span>How to Achieve Similar Results for Your Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Brainstorming a great name or slogan can put you on the map.<\/p>\n<p>That\u2019s true even if you sell or work in a common industry like moving and junk removal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As this article proved, <strong>branding is everything<\/strong>.<\/p>\n<p>Whether you\u2019re looking for <strong>new business branding<\/strong> or a makeover for your startup, it\u2019s never too late to refine your approach and your <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategy.<\/a><\/p>\n<p>Hopefully, the 14 examples of branding we showcased in this article have inspired you.<\/p>\n<p>With both service businesses and product businesses featured, you too can finally become that big fish in the pond.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a small business, it sometimes feels like you\u2019re the little fish in the big pond. 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