{"id":55229,"date":"2025-10-13T05:30:14","date_gmt":"2025-10-13T05:30:14","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=55229"},"modified":"2025-10-13T09:34:41","modified_gmt":"2025-10-13T09:34:41","slug":"black-friday-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/black-friday-email-subject-lines\/","title":{"rendered":"Black Friday Email Subject Lines: 103 High-Converting Examples &#038; Ready-to-Use Templates."},"content":{"rendered":"<p>Does your business have its Black Friday email marketing campaign ready to go? This is prime time to drive more email engagement. Mailgun reports that the Black Friday email open rate is up to 12%, while the click-through rate is up to 13%.<\/p>\r\n<p>In the great sales battle of Black Friday vs Cyber Monday, the latter has a slightly higher open rate of 14%, but the click-through rate is lower at 11%.<\/p>\r\n<p>The end of Halloween is a great time to begin planning your <a href=\"https:\/\/www.engagebay.com\/email-templates\/seasons\/black-friday\">Black Friday email marketing campaign<\/a> before it launches in late November. Writing subject lines is one of the trickiest elements of a successful campaign.<\/p>\r\n<p>In this blog post, we have 103 flawless Black Friday email subject lines and tips to help you outsmart your competition.<\/p>\r\n<p>Let&#8217;s get started!<\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-subject-lines\/#Understanding_the_Elements_of_a_High-Performing_Subject_Line\" >Understanding the Elements of a High-Performing Subject Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-subject-lines\/#How_to_use_these_subject_lines\" >How to use these subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-subject-lines\/#Best_Black_Friday_Subject_Lines_for_Higher_Open_Rates_2025\" >Best Black Friday Subject Lines for Higher Open Rates (2025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-subject-lines\/#5_Tips_for_Writing_Stellar_Black_Friday_Email_Subject_Lines\" >5 Tips for Writing Stellar Black Friday Email Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-subject-lines\/#SEO_and_Research_Strategies_for_Effective_Black_Friday_Email_Marketing\" >SEO and Research Strategies for Effective Black Friday Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-subject-lines\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Understanding_the_Elements_of_a_High-Performing_Subject_Line\"><\/span><span style=\"color: #339966;\"><strong>Understanding the Elements of a High-Performing Subject Line<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/moosend.com\/wp-content\/uploads\/2021\/09\/happy-socks-black-friday-email-with-gif.gif\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"\" src=\"https:\/\/moosend.com\/wp-content\/uploads\/2021\/09\/happy-socks-black-friday-email-with-gif.gif\" alt=\"Black Friday email example\" width=\"500\" height=\"732\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/moosend.com\/blog\/black-friday-email-examples\/\">Moosend<\/a><\/em><\/figcaption><\/figure>\r\n<p>Writing Black Friday email subject lines will become much easier once you understand the components of a high-converting opener. Here is a breakdown.<\/p>\r\n<h3><span style=\"color: #993300;\"><strong>Urgency<\/strong><\/span><\/h3>\r\n<p>Black Friday is only 24 hours, benchmarked by holidays on both sides. The day before is Thanksgiving, and the day after is Small Business Saturday. Then there\u2019s Cyber Monday right after.<\/p>\r\n<p>It used to be that you could start the Black Friday promotional festivities early, such as on the Wednesday before Thanksgiving and the holiday itself. However, after a few years of stores opening at 10 p.m. Thanksgiving night, the consumer tide has changed. This day is now more about family than sales.<\/p>\r\n<p>Since you only have 24 hours, you must make the most of them. You don\u2019t want to make a sale tomorrow or even two hours from now; you want it right now, and you must promote a sense of urgency (without being too pushy) to convey that to your audience.<\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<h3><strong><span style=\"color: #993300;\">Power words<\/span><\/strong><\/h3>\r\n<p>Power words aren\u2019t called so for no reason. These words motivate people to take action, such as visiting your website and buying your products or services. Here is a list of power words to implement into your Black Friday email subject lines:<\/p>\r\n<ul>\r\n<li>Now<\/li>\r\n<li>Brilliant<\/li>\r\n<li>Exciting<\/li>\r\n<li>Important<\/li>\r\n<li>Low-cost<\/li>\r\n<li>Effective<\/li>\r\n<li>Announcing<\/li>\r\n<li>Breathtaking<\/li>\r\n<li>Unique<\/li>\r\n<li>Exclusive<\/li>\r\n<li>Limited-time<\/li>\r\n<li>Amazing<\/li>\r\n<li>Easy<\/li>\r\n<li>Authentic<\/li>\r\n<\/ul>\r\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #993300;\">Emotional connection<\/span><\/strong><\/h3>\r\n<p>You must also create a strong emotional connection when writing subject lines. Curiosity is a great emotion to capitalize on this time of year.<\/p>\r\n<p>You can foster it simply by asking a question in your subject line, such as \u201cAre you ready for the biggest Black Friday savings?\u201d<\/p>\r\n<p>Asking questions is a great strategy for writing successful email subject lines, especially questions that make your audience eager to learn the answer.<\/p>\r\n<p>Another way you can connect is by playing up a sense of FOMO, or fear of missing out. That\u2019s a biggie on Black Friday, as your limited-time deals will indeed be gone by the time the clock strikes midnight and Small Business Saturday begins.<\/p>\r\n<p>Writing your subject lines to capture that sense of \u201cbuy now, or you\u2019ll miss deals like these forever\u201d will drive more sales on this all-important business weekend.<\/p>\r\n<h3><strong><span style=\"color: #993300;\">Personalization<\/span><\/strong><\/h3>\r\n<p>You might lobby off many more messages than usual on Black Friday, but you can\u2019t let personalization fall by the wayside.<\/p>\r\n<p>Your subject lines can incorporate personalization by using the customer\u2019s name and mentioning specific products and services they might be interested in based on their browsing and buying behavior.<br><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZbWQptjOFNU?si=B46i-oF9VZ8tfdGA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<h3><strong><span style=\"color: #993300;\">Exclusive offers to sweeten the pot<\/span><\/strong><\/h3>\r\n<p>You\u2019re among hundreds of Black Friday emails the average consumer will receive after Thanksgiving, maybe even thousands. Why should customers give you their hard-earned money and not to your competitors?<\/p>\r\n<p>Well, because you have the better deals, of course. Black Friday is all about discounts, so make yours good.<\/p>\r\n<p>You can also incentivize a purchase by offering extra. For example, you could have a giveaway all weekend long or slash the price of your membership so more people can join.<\/p>\r\n<h3><strong><span style=\"color: #993300;\">Brevity<\/span><\/strong><\/h3>\r\n<p>Your email subject line is capped at 60 characters max, giving you up to nine words to grab attention. I know that sounds like a high-pressure order, but don\u2019t worry. It will get easier the more you do it.<\/p>\r\n<p>In the meantime, use a free online character counter to determine if you need to shorten your message.<\/p>\r\n<h3><strong><span style=\"color: #993300;\">Smart use of caps and emojis<\/span><\/strong><\/h3>\r\n<p>Capitalization and emojis are excellent ways to grab readers&#8217; attention, especially when they\u2019re bombarded with emails in their inbox all day, as is customary on Black Friday.<\/p>\r\n<p>However, you have to be smart about both. You shouldn\u2019t ever send an email in all caps. It comes across as rude. Instead, capitalize words strategically, focusing on power words to emphasize their importance.<\/p>\r\n<p>The same goes for emojis. One or two is okay, but don\u2019t exceed that. Each emoji takes up a precious character anyway, so you don\u2019t want to use too many.<\/p>\r\n<h4 data-start=\"125\" data-end=\"157\"><span style=\"color: #666699;\"><strong data-start=\"125\" data-end=\"157\">Quick performance checklist:<\/strong><\/span><\/h4>\r\n<ul data-start=\"159\" data-end=\"504\">\r\n<li data-start=\"159\" data-end=\"186\">\r\n<p data-start=\"161\" data-end=\"186\">Keep it \u2264 60 characters<\/p>\r\n<\/li>\r\n<li data-start=\"187\" data-end=\"249\">\r\n<p data-start=\"189\" data-end=\"249\">Use <strong data-start=\"193\" data-end=\"200\">one<\/strong> power \/ urgency word (e.g. \u201cExclusive,\u201d \u201cNow\u201d)<\/p>\r\n<\/li>\r\n<li data-start=\"250\" data-end=\"291\">\r\n<p data-start=\"252\" data-end=\"291\">A\/B test <strong data-start=\"261\" data-end=\"268\">2\u20133<\/strong> variants per segment<\/p>\r\n<\/li>\r\n<li data-start=\"292\" data-end=\"347\">\r\n<p data-start=\"294\" data-end=\"347\">Add <strong data-start=\"298\" data-end=\"311\">0\u20131 emoji<\/strong> (only if it fits your brand tone)<\/p>\r\n<\/li>\r\n<li data-start=\"348\" data-end=\"405\">\r\n<p data-start=\"350\" data-end=\"405\">Match preview text to reinforce or expand the subject<\/p>\r\n<\/li>\r\n<li data-start=\"406\" data-end=\"452\">\r\n<p data-start=\"408\" data-end=\"452\">Include a clear benefit or \u201cwhy open\u201d hook<\/p>\r\n<\/li>\r\n<li data-start=\"453\" data-end=\"504\">\r\n<p data-start=\"455\" data-end=\"504\">Avoid vague or generic phrases \u2014 make it specific<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-76819 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-comparison-table.jpg\" alt=\"Comparison table: urgency vs curiosity vs personalization subject line open rates.\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-comparison-table.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-comparison-table-300x300.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-comparison-table-150x150.jpg 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-comparison-table-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/labor-day-email-subject-lines\/\">Read also: 75 Captivating Labor Day Email Subject Lines for Small Businesses<\/a><\/p>\r\n<h2 data-start=\"102\" data-end=\"136\"><span class=\"ez-toc-section\" id=\"How_to_use_these_subject_lines\"><\/span><span style=\"color: #339966;\"><strong data-start=\"102\" data-end=\"136\">How to use these subject lines<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"138\" data-end=\"245\">Use these Black Friday subject lines as templates \u2014 personalize, test, and refine them for your audience.<\/p>\r\n<p data-start=\"250\" data-end=\"356\"><strong data-start=\"250\" data-end=\"275\">Personalize &amp; segment<\/strong> \u2013 Add names or tailor offers based on customer interests and purchase history.<\/p>\r\n<p data-start=\"360\" data-end=\"460\"><strong data-start=\"360\" data-end=\"374\">Test early<\/strong> \u2013 Run A\/B tests on 2\u20133 variations per segment to see which style drives more opens.<\/p>\r\n<p data-start=\"464\" data-end=\"566\"><strong data-start=\"464\" data-end=\"491\">Align your preview text<\/strong> \u2013 Make sure the snippet reinforces your subject line and adds curiosity.<\/p>\r\n<p data-start=\"570\" data-end=\"674\"><strong data-start=\"570\" data-end=\"595\">Keep it short &amp; clear<\/strong> \u2013 Stay under 60 characters, use urgency wisely, and focus on clear benefits.<\/p>\r\n<p data-start=\"678\" data-end=\"779\"><strong data-start=\"678\" data-end=\"699\">Measure &amp; improve<\/strong> \u2013 Track open and click rates, then apply those learnings to future campaigns.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Best_Black_Friday_Subject_Lines_for_Higher_Open_Rates_2025\"><\/span><span style=\"color: #339966;\">Best Black Friday Subject Lines for Higher Open Rates (2025)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>&nbsp;<br><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/r7Xn2gFxWeE?si=5Tv6_-l6U5Y7Qney\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br>Here are plenty of Black Friday email subject lines to inspire you to write your own. These subject lines run the gamut of Black Friday phases, from your sale announcements before Thanksgiving to the big day itself to post-Black Friday deals.<\/p>\r\n<h3><span style=\"color: #993300;\"><strong>Pre-Black Friday teaser subject lines<\/strong><\/span><\/h3>\r\n<ol>\r\n<li>Shhh \u2026 Unlock the Vault \u2013 Early Black Friday Secrets Revealed! \ud83d\udcb0<\/li>\r\n<li>Tick-Tock: Pre-Black Friday Teasers Just Around the Corner<\/li>\r\n<li>Hold Your Breath for Our Black Friday Sneak Peek<\/li>\r\n<li>Get Ready for Thrills \u2013 Black Friday Deals Announced Now<\/li>\r\n<li>Hush-Hush Deals: Our Black Friday Previews Drop Today \ud83e\udd2b<\/li>\r\n<li>The Countdown Is On! Get Excited for Black Friday<\/li>\r\n<li>Buckle Up! Black Friday Preview to Amp Up the Anticipation<\/li>\r\n<li>Guess What\u2019s Coming? Black Friday Teasers Inside!<\/li>\r\n<li>Pre-Black Friday Surprises Await You!<\/li>\r\n<li>Exclusive Preview: Your Black Friday Bliss Is Here<\/li>\r\n<li>Start Getting Excited for Black Friday<\/li>\r\n<li>Get Ready to Shop! Black Friday Teasers Incoming<\/li>\r\n<li>Our Sneak Peak for Black Friday<\/li>\r\n<li>The Calm Before the Storm \u2013 Black Friday Is Coming<\/li>\r\n<li>Save the Date for Our Black Friday Deals<\/li>\r\n<li>Unlock the Excitement! Can\u2019t-Miss Black Friday Preview<\/li>\r\n<li>Brace Yourself: Our Black Friday Deals Are Coming Your Way<\/li>\r\n<li>Sneak Peak Alert! Black Friday Madness Unveiled<\/li>\r\n<li>We\u2019re Doing It Early \u2013 Black Friday Preview Inside<\/li>\r\n<li>Get Ready to Save This Black Friday \ud83e\udef0<\/li>\r\n<\/ol>\r\n<h3><strong><span style=\"color: #993300;\">Black Friday VIP exclusive subject lines<\/span><\/strong><\/h3>\r\n<ol start=\"21\">\r\n<li>VIP Treats: Black Friday Offers Tailored Just for You!<\/li>\r\n<li>Elite Savings Inside! \ud83e\udd11 VIP Access to Our Black Friday Deals<\/li>\r\n<li>Go on, VIP. You Deserve This on Black Friday!<\/li>\r\n<li>First Dibs for VIP Exclusive Black Friday Savings<\/li>\r\n<li>VIPs, Rejoice! Black Friday Delights Just for You<\/li>\r\n<li>Elevate Your Experience \u2013 VIP Black Friday Savings<\/li>\r\n<li>Unlock the VIP Vault and Our Black Friday Deals \ud83d\udcb0<\/li>\r\n<li>Insider\u2019s Advantage: VIP Black Friday Access Unleashed<\/li>\r\n<li>Get Early Access to Our Black Friday Deals<\/li>\r\n<li>Your VIP Pass! Black Friday Deals Before Anyone Else<\/li>\r\n<li>VIP Alert! Black Friday Extravaganza Just for You<\/li>\r\n<li>Beat the Crowd with Early Black Friday Access<\/li>\r\n<li>Your Secret Codes Inside, VIP! Enjoy Black Friday Savings<\/li>\r\n<li>For Your Eyes Only! \ud83d\ude0e Exclusive Black Friday Deals<\/li>\r\n<li>We \u2764\ufe0f Our VIPs! Shop Black Friday Deals Now<\/li>\r\n<li>Your Special Treatment for Black Friday<\/li>\r\n<li>VIPs, Dive into Black Friday Deals Now<\/li>\r\n<li>Priority Alert! VIP Access to Black Friday Bliss<\/li>\r\n<li>VIPs Only!! Here\u2019s Your Exclusive Black Friday Offer<\/li>\r\n<li>Reserved for Our VIPs! Our Early Black Friday Deals<\/li>\r\n<\/ol>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-saas-deals-2025\/\">Read also: Black Friday SaaS Deals 2025: Top Offers to Grab Before They Expire<\/a><\/p>\r\n<h3><strong><span style=\"color: #993300;\">Black Friday deal subject lines<\/span><\/strong><\/h3>\r\n<ol start=\"41\">\r\n<li>Epic Discounts Await! Black Friday Madness Begins<\/li>\r\n<li>Don\u2019t Miss Out on Our Black Friday Deals!<\/li>\r\n<li>Our Savings Spree for Black Friday Is LIVE!<\/li>\r\n<li>Black Friday Unleashed \u2013 Your Exclusive Offer Inside!<\/li>\r\n<li>\ud83d\udea8 Race to the Checkout! Black Friday Deals You Can\u2019t Miss \ud83d\udea8<\/li>\r\n<li>Shop \u2018til You Drop with Our Hottest Black Friday Savings<\/li>\r\n<li>Black Friday Is ON! \ud83d\udea8<\/li>\r\n<li>We\u2019ve Got all the Black Friday Deals You Need<\/li>\r\n<li>Get Ready to Go! Black Friday Deals in Store<\/li>\r\n<li>Black Friday Frenzy \u2013 Your Ticket to Mega Savings<\/li>\r\n<li>Our Black Friday Deals Are Unleashed<\/li>\r\n<li>Black Friday Extravaganza Happening Now<\/li>\r\n<li>Go, Go, Go! \u23f0 Black Friday Deals Are Here!<\/li>\r\n<li>It\u2019s a Black Friday Frenzy! Don\u2019t Miss the Deals<\/li>\r\n<li>Epic Black Friday Deals for Great Savings<\/li>\r\n<li>Christmas Shopping Done Early This Black Friday<\/li>\r\n<li>It\u2019s Black Friday Fever! Grab Your Exclusive Offers<\/li>\r\n<li>Here\u2019s What We Have for You This Black Friday<\/li>\r\n<li>Epic Savings Await on Black Friday<\/li>\r\n<li>Your Black Friday Savings Are Just a Click Away<\/li>\r\n<li>Our Best Doorbusters Are Here! Shop Black Friday<\/li>\r\n<li>The Lowest Deals of the Season for Black Friday!<\/li>\r\n<li>Are You Ready for Black Friday? \u23f0<\/li>\r\n<li>Black Friday Blitz \u2013 Your Guide to Great Discounts<\/li>\r\n<li>Save Big on Our Black Friday Sale<\/li>\r\n<li>The Doorbusters Are Here! Get Yours on Black Friday<\/li>\r\n<li>Race to the Savings \u2013 Items Low in Stock!<\/li>\r\n<li>Black Friday Madness Is Upon Us!<\/li>\r\n<li>We Got Your Best Bargains for Black Friday<\/li>\r\n<li>The Black Friday Rush Begins \u2013 Here\u2019s What\u2019s in Store<\/li>\r\n<li>Your Black Friday Bliss Is Here with Awesome Savings<\/li>\r\n<li>We Have the Deals You Need for Everyone on Your List<\/li>\r\n<li>Black Friday Deals Have Landed \ud83d\udc7d<\/li>\r\n<li>Our Ultimate Black Friday Deals<\/li>\r\n<li>Early Bird Specials for Our Black Friday Shoppers<\/li>\r\n<li>Brace Yourself! The Black Friday Madness Begins<\/li>\r\n<li>The Big Day Is Here! Shop Black Friday Now<\/li>\r\n<li>Unwrap the Savings with Unforgettable Black Friday Deals<\/li>\r\n<li>Your Ultimate Black Friday Shopping Guide<\/li>\r\n<li>Shop Like Santa This Black Friday \ud83c\udf85<\/li>\r\n<\/ol>\r\n<h3><strong><span style=\"color: #993300;\">Last-minute Black Friday reminder subject lines<\/span><\/strong><\/h3>\r\n<ol start=\"81\">\r\n<li>Our Final Flash: Last-Minute Black Friday Offers!<\/li>\r\n<li>Last Call for Our Best <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-software-deals-2024\/\">Black Friday Deals<\/a>!<\/li>\r\n<li>Seize These Black Friday Savings \u2026 They Won\u2019t Be Here Much Longer \ud83d\udd63<\/li>\r\n<li>Don\u2019t Miss the Black Friday Savings!<\/li>\r\n<li>24 Hours Only! Our Black Friday Sale Ends Soon \u23f1\ufe0f<\/li>\r\n<li>Two Hours Left Until Black Friday Deals Disappear \u203c\ufe0f<\/li>\r\n<li>Hurry! Our Last-Minute Black Friday Flash Sale Is On \ud83d\udca5<\/li>\r\n<li>These Black Friday Bargains Can\u2019t Last Forever<\/li>\r\n<li>URGENT: Shop Now or Forever Hold Your Peace!<\/li>\r\n<li>The Final Push! Black Friday Sale Ends Soon<\/li>\r\n<li>Don\u2019t Wait! We Can\u2019t Make These Deals Last<\/li>\r\n<li>Save Now \u2013 Our Black Friday Sale Is in Its Last Hours<\/li>\r\n<li>Final Call for Black Friday Savings<\/li>\r\n<\/ol>\r\n<h3><strong><span style=\"color: #993300;\">Post-Black Friday promotion subject lines<\/span><\/strong><\/h3>\r\n<ol start=\"94\">\r\n<li>Beyond Black Friday \u2013 Our Next Deal Is \u2026<\/li>\r\n<li>Gearing Up for Cyber Monday<\/li>\r\n<li>Support Your Local Businesses This Small Business Saturday<\/li>\r\n<li>The Savings Are Done, But Not Forever<\/li>\r\n<li>Missed Black Friday Deals? We\u2019re Extending Them One More Day<\/li>\r\n<li>Black Friday Savings All Weekend<\/li>\r\n<li>Bye Black Friday, Hello Cyber Monday!<\/li>\r\n<li>There\u2019s Still Time to Save on Your Holiday Shopping!<\/li>\r\n<li>Black Friday May Be Behind Us, But the Deals Aren\u2019t<\/li>\r\n<li>Beyond Black Friday \u2013 More Savings Coming Your Way&nbsp;<\/li>\r\n<\/ol>\r\n<h2><span class=\"ez-toc-section\" id=\"5_Tips_for_Writing_Stellar_Black_Friday_Email_Subject_Lines\"><\/span><strong><span style=\"color: #339966;\">5 Tips for Writing Stellar Black Friday Email Subject Lines<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/10\/Forever-21-black-friday-email-examples.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/10\/Forever-21-black-friday-email-examples.jpg\" alt=\"Black Friday email subject line example from Forever 21\" width=\"500\" height=\"873\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/www.smartrmail.com\/blog\/black-friday-email-examples\/\">SmartrMail<\/a><\/em><\/figcaption><\/figure>\r\n<p>As you gear up to begin writing, keep these best practices in mind so your Black Friday email subject lines shine.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-subject-lines\/\">Read also: 106 Winning Christmas Email Subject Lines For Higher Open Rates<\/a><\/p>\r\n<h3><strong><span style=\"color: #993300;\">Use a subject line tester tool (and test early)<\/span><\/strong><\/h3>\r\n<p>You must split-test (also called <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-a-b-testing\/\">A\/B testing<\/a>) all parts of your email before it goes live. I\u2019ll focus on the subject line for this article but don\u2019t skip the email body, CTA, graphics, and all other parts of your message.<\/p>\r\n<p>There are so many split testing tools, and <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is one of them.<\/p>\r\n<p>My biggest takeaway for you is this: test early! Black Friday emails have to go out the day after Thanksgiving, so you should test early in November (or maybe even late in October) to ensure your messages are optimized and ready to go in time for the big shopping day.<\/p>\r\n<h3><strong><span style=\"color: #993300;\">Prioritize clarity for an immediate impact<\/span><\/strong><\/h3>\r\n<p>Your email subject lines need to be brief, but besides that (and even more importantly), they must be clear.<\/p>\r\n<p>Black Friday is a frenzy of emails. Your customers will constantly refresh their inboxes, hoping to find the hottest deal with the greatest savings so they can buy that gift on their shopping list for less.<\/p>\r\n<p>If your subject line is confusing or vague, your customers will keep scrolling past your email to the next one. There\u2019s not an emoji in the library that can fix this error. Writing with clarity at the top of your priority list is the only way to ensure recipients understand your message.<\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-76821 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-segmentation-chart.png\" alt=\"Pie chart showing recommended split of subject line types to test: 40% urgency, 30% personalization, 20% curiosity, 10% offers.\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-segmentation-chart.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-segmentation-chart-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-segmentation-chart-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-segmentation-chart-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/cyber-monday-email-subject-lines\/\">Read also: 103 Cyber Monday Email Subject Lines for High Impact Campaigns<\/a><\/p>\r\n<h3><strong><span style=\"color: #993300;\">Incorporate unique elements, including humor<\/span><\/strong><\/h3>\r\n<p>I say this with the caveat that if your brand isn\u2019t naturally humorous, it\u2019s okay to omit this element. You shouldn\u2019t stray from your brand to boost your email open and click-through rates. It can cause more harm than good.<\/p>\r\n<p>Instead, if your brand allows for humor, please use it. If not, you can have a contest or add interactive elements to your email to make it more engaging.<\/p>\r\n<h3><strong><span style=\"color: #993300;\">Skip the filler words<\/span><\/strong><\/h3>\r\n<p>Recalling that you only get so many characters to express your message, your Black Friday email subject lines cannot afford to use filler words.<\/p>\r\n<p>For example, saying \u201chi,\u201d \u201cnice to meet you,\u201d \u201chello,\u201d or \u201cgreetings\u201d are all examples of filler words that suck up character space unnecessarily.<\/p>\r\n<h3><strong><span style=\"color: #993300;\">Review metrics to gauge your success<\/span><\/strong><\/h3>\r\n<p>Did your Black Friday email marketing campaign do well? There\u2019s only one way to find out, and that\u2019s to check the data. Review more than open and click-through rates, but your subscriber rate, bounce rate, web traffic, conversions, lead gen flow, and sales.<\/p>\r\n<p>You\u2019ll get a better overall picture of how your campaign did.<\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-76817 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-checklist-card.png\" alt=\"Black Friday subject line checklist: \u226460 chars, 1 emoji, 1 power word, test 2 variants.\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-checklist-card.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/bf-subjectline-checklist-card-200x300.png 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"SEO_and_Research_Strategies_for_Effective_Black_Friday_Email_Marketing\"><\/span><strong><span style=\"color: #339966;\">SEO and Research Strategies for Effective Black Friday Email Marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>The following research and SEO strategies will poise your email marketing campaign for success this Black Friday.<\/p>\r\n<h3><strong><span style=\"color: #993300;\">Use keyword research<\/span><\/strong><\/h3>\r\n<p>What keywords do people search for related to your business on Black Friday? You need the answer to that question, so pack a lot of research into your early campaign planning.<\/p>\r\n<p>Ensure you incorporate the researched keywords into your Black Friday email subject lines and the body content.<\/p>\r\n<h3><strong><span style=\"color: #993300;\">Review past campaigns to find future success<\/span><\/strong><\/h3>\r\n<p>If your business has been around long enough, you should have several years of Black Friday email campaign data to fall back on. Review this information carefully to glean insights.<\/p>\r\n<p>Compare major metrics like open and click-through rates, email engagement, conversions, and sales from last year to this year. If the numbers were higher in the past, that doesn\u2019t necessarily mean your campaign this year was a dud.<\/p>\r\n<p>Rather, you did something more successfully last year. What was it? Did you write more targeted, <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">personalized email marketing campaigns<\/a>? Did you have a better stock that drove more consumer interest?<\/p>\r\n<p>Whatever it is, reflect on why those elements performed well. The key isn\u2019t to copy what you\u2019ve done before and try to replicate its success; rarely does that work, as your audience has seen it before.<\/p>\r\n<p>Instead, understand how and why you connected with your audience meaningfully, then begin crafting ideas to do it again. After all, even though Black Friday may now be behind you, there\u2019s still Small Business Saturday, Cyber Monday, and the entire Christmas season.<\/p>\r\n<p>You want to have your email marketing skills airtight to drive more goals for your campaign.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/\">Read also: 17 Engaging Black Friday Email Templates for Maximum Sales<\/a><\/p>\r\n<h3><strong><span style=\"color: #993300;\">Optimize your subject lines<\/span><\/strong><\/h3>\r\n<p>Have you optimized your subject lines? Your Black Friday campaign can fall short of expectations if you don\u2019t.<\/p>\r\n<p>I\u2019ve already discussed many elements of optimization you need to know, such as maintaining brevity and using personalization. You should also incorporate numbers, add a sense of urgency, and incorporate a call to action in the subject line.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/customer-segmentation-examples\/\">Segmentation<\/a> is also important here. You can\u2019t personalize content well if you don\u2019t divide your audience into specific categories based on their needs, interests, and pain points. Don\u2019t skip this step in the interest of saving time.<br><iframe title=\"EngageBay Email Broadcasts tutorial\" src=\"https:\/\/www.youtube.com\/embed\/VIDEO_ID\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">Read also: The Best Email Subject Lines For Any Occasion<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Black Friday email subject lines must be brief (within character limits), benefits-focused, urgent, catchy, and readable. Use numbers, emojis, and humor sparingly, but hold nothing back regarding email personalization.<\/p>\r\n<p>Mastering the art of writing subject lines starts well before Black Friday. You should have already segmented your audience and split-tested some sample email subject lines long before people start thinking about Turkey Day.<\/p>\r\n<p>Your hard work all month will pay back dividends when your email marketing campaign is a rousing success.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, landing pages and <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">email templates<\/a>, personalization, and more.<\/p>\r\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay for free, or <\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\">book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts.<\/span><\/p>\r\n<hr>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1760347800700\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>FAQs: Black Friday Email Subject Lines<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1760347812464\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>When should I announce my Black Friday sale?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Announce at least two Fridays before Black Friday (or at minimum seven days prior) \u2014 even if you haven\u2019t finalized the offer \u2014 using teaser emails.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1760347834037\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>How many emails should I send during Black Friday?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Send a mix: teaser emails in advance, a night-before reminder, multiple messages on the day, and a post-Black Friday wrap or extension.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1760347855486\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>How can I save time with my Black Friday email marketing?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Automate your email sequences in advance (drips, reminders, countdowns) so your campaign rolls out without needing last-minute manual work.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1760347873954\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>What makes a high-impact Black Friday subject line?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">It should be clear, benefit-focused, urgent, use power words smartly, stay under character limits, and optionally include personalization or limited emojis.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Does your business have its Black Friday email marketing campaign ready to go? This is prime time to drive more [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":56686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[130,117,146],"class_list":["post-55229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-black-friday","tag-black-friday-email-subject-lines","tag-email-subject-lines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday Email Subject Lines: 103 Examples &amp; 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