{"id":55239,"date":"2024-05-10T13:57:59","date_gmt":"2024-05-10T13:57:59","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=55239"},"modified":"2026-03-25T06:24:05","modified_gmt":"2026-03-25T06:24:05","slug":"how-to-set-up-dmarc-guide","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/","title":{"rendered":"How to Set Up DMARC: Safeguard Your Business from Phishing"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Small businesses can no longer afford to lag when it comes to setting up DMARC or other email security features. Why? The vast <a href=\"https:\/\/www.infosecurity-magazine.com\/news\/94-firms-hit-phishing-attacks-2023\/#:~:text=Additionally%2C%20phishing%20threat%20actors%20became,from%20credentials%20harvested%20through%20phishing.\">majority of business phishing attacks<\/a> came from email in 2023. Moreover, Google has now made DMARC mandatory for marketers. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Think of DMARC as the label for handling instructions on the packages you usually get in the mail. It tells email providers the appropriate level of \u2018care\u2019 with which to \u2018handle\u2019 your emails en route to your inbox. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Now, I admit DMARC can be quite a mouthful to call out loud, let alone remember \u2013 especially if you\u2019re not an email deliverability specialist or email marketer. <\/span><span data-preserver-spaces=\"true\">However, bear with me and I\u2019ll show you exactly what DMARC is, how it works, and how to set up your first DMARC record. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let\u2019s start with the basics and build up to the \u2018how to\u2019 for a complete understanding.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/#What_is_DMARC_and_How_Does_it_Work\" >What is DMARC and How Does it Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/#What_Does_a_DMARC_Record_Look_Like\" >What Does a DMARC Record Look Like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/#Why_Set_Up_DMARC\" >Why Set Up DMARC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/#How_To_Check_if_Your_DMARC_is_Set_Up_Already\" >How To Check if Your DMARC is Set Up Already?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/#How_To_Set_Up_DMARC_Record\" >How To Set Up DMARC Record<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/#Best_Practices_for_Setting_up_DMARC\" >Best Practices for Setting up DMARC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_DMARC_and_How_Does_it_Work\"><\/span><span style=\"color: #339966;\"><strong>What is DMARC and How Does it Work?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. Simply speaking, it is a set of rules that help email providers identify suspicious (phishing) and malware emails and prevent them from reaching your inbox. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">DMARC tells the email provider what to do if a message fails verification. DMARC works with two other security protocols &#8211; SPF and DKIM &#8211; which check if the email sender did send the email in question. If there\u2019s a mismatch, DMARC takes over and decides whether to quarantine, reject or accept the message.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><span data-preserver-spaces=\"true\"><strong>Here\u2019s a quick example:<\/strong> Let\u2019s say you email a subscriber with a Gmail account. When the email arrives, Gmail will check for your DMARC information, which is in the email header. If the information matches, the email gets the all-clear and goes to the inbox. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If there\u2019s a mismatch, the DMARC record will be checked to decide how the email will be processed. DMARC kicks in after SPF and DKIM checks are completed. <a href=\"https:\/\/autospf.com\/blog\/spf-guide-understanding-sender-policy-framework\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">SPF<\/a> checks if that particular email address is authorized to send emails on behalf of your website (domain), and DKIM checks if the email\u2019s content is intact.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Gmail will then send you a message telling you whether the email passed or failed verification.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55248 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/fta-ag-how-dmarc-works-DMARC-01.png\" alt=\"How DMARC works? \" width=\"1134\" height=\"475\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/fta-ag-how-dmarc-works-DMARC-01.png 1134w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/fta-ag-how-dmarc-works-DMARC-01-300x126.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/fta-ag-how-dmarc-works-DMARC-01-1024x429.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/fta-ag-how-dmarc-works-DMARC-01-768x322.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/fta-ag-how-dmarc-works-DMARC-01-150x63.png 150w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_a_DMARC_Record_Look_Like\"><\/span><span style=\"color: #339966;\"><strong>What Does a DMARC Record Look Like?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Here\u2019s an example of a hypothetical DMARC record:<\/span><\/p>\n<p><strong>v=DMARC1; p=reject; rua=mailto:dmarc@example.com; ruf=mailto:dmarc-forensics@example.com; fo=1; aspf=s; adkim=s;<\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">As you can see, it has many different elements. Let\u2019s take a look at what each element stands for:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>V=DMARC1<\/strong>: This indicates the version of the DMARC record. In this case, it\u2019s Version 1<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>p=reject<\/strong>: P relates to the policy for processing failed emails. Here, the policy says that all emails failing DMARC verification are to be rejected.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>Rua<\/strong>=<\/span><a class=\"editor-rtfLink\" href=\"mailto:dmarc@example.com\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">mailto:dmarc@example.com<\/span><\/a><span data-preserver-spaces=\"true\">: Let\u2019s say you send an email campaign to your list. You can specify an email address for the receiver (Gmail in the earlier example) to send pass or fail DMARC reports every 24 hours. This data can help the sender identify and fix deliverability issues. This is where you\u2019d find that email address.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>Ruf<\/strong>=mailto:&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"mailto:dmarc-forensics@example.com\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">dmarc-forensics@example.com<\/span><\/a><span data-preserver-spaces=\"true\">: If you want status reports on every email, you can specify a separate email address. In this example, that email address is \u2018dmarc-forensics\u2019.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>Aspf<\/strong>: This stands for Authoritative Sender Policy Framework. It tells the receiving server how strictly the domain given in the email header must align with the one used in the SPF check. The Aspf field can have one of three values:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>S <\/strong>\u2013&nbsp;strict alignment<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>R <\/strong>\u2013 relaxed alignment<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>Blank<\/strong> \u2013 relaxed alignment<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, if the value was Aspf=s, then authentication would be passed only if there was an exact match between the two domains.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Email marketing tools like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> generate <a href=\"https:\/\/www.engagebay.com\/blog\/complaint-rates-email-deliverability\/\">consolidated reports<\/a> to give you a complete picture of email deliverability across campaigns.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-admin-site\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/email-authentication\/\">Email Authentication 101: Cover Your Bases Against Phishing Attacks<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Set_Up_DMARC\"><\/span><span style=\"color: #339966;\"><strong>Why Set Up DMARC?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">If DMARC is not set up, you could be vulnerable to many risks in the short and long term. In fact, companies sending <a href=\"https:\/\/powerdmarc.com\/email-phishing-dmarc-statistics\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">over 5,000 email messages<\/a> through Gmail must adopt DMARC to comply with updated authentication standards. Setting up your DMARC helps you with the following.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Enhances email deliverability<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Setting up DMARC provides transparency about how many emails are being sent from your domain, who\u2019s sending them, and who they are being sent to. If you have a <a href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/\">low deliverability<\/a> rate, analyzing DMARC reports can help you get to the root causes. This means you can quickly resolve those issues and increase your reach.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Improves sender reputation<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Email service providers like Google are cracking down on phishing and spam in a big way. If you send marketing emails in large volumes, you\u2019d naturally be on their radar. DMARC can help you comply with changing security standards and <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">improve your sender reputation<\/a> over time.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">3. Build trust with your audience<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If your emails were spoofed, it could take a long time to rebuild trust with your subscribers. DMARC helps you identify and report spoofing attempts. This protects your brand reputation and shows subscribers that you take their security seriously.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-admin-site\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\">Email Deliverability: 7 Tips To Get More Clicks, Sells &amp; Signups<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Check_if_Your_DMARC_is_Set_Up_Already\"><\/span><span style=\"color: #339966;\"><strong>How To Check if Your DMARC is Set Up Already?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Let\u2019s go back to the example above. Here are the steps you can use to check if DMARC is set up.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Check your DMARC reports<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\"> If you have an existing domain, you can send a test email to a different domain. Check the email header to find out if the SPF, DKIM, and DMARC fields show \u2018pass\u2019 or fail\u2019. This will indicate whether the records are set up and working as they should.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55246 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/SPF-DKIM-DMARC-1.png\" alt=\"How to set up DMARC - email header\" width=\"850\" height=\"457\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/SPF-DKIM-DMARC-1.png 850w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/SPF-DKIM-DMARC-1-300x161.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/SPF-DKIM-DMARC-1-768x413.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/SPF-DKIM-DMARC-1-150x81.png 150w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Look up the DNS records<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Think of DNS as an internet equivalent of Yelp or any other business directory. It helps emails find the recipient on the internet. To access the <a href=\"https:\/\/www.engagebay.com\/blog\/reverse-dns-lookup\/\">DNS records<\/a> for a particular sender, use the command &#8216;<strong>dig _dmarc.domain txt<\/strong>&#8216;.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On hitting enter, you should see a TXT record that looks somewhat like the example we discussed above. The domain is \u2018example\u2019.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">3. Check the DMARC policy field<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"> If DMARC is enabled, the policy field should read \u2018v=DMARC1\u2019. Most importantly, check the value set for the \u2018p\u2019 field. It should either be \u2018none\u2019, \u2018quarantine\u2019, or \u2018reject\u2019.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">4. Check the DMARC policy settings<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Next, analyze the other fields next to the \u2018v\u2019 tag to understand how the other settings have been configured. For example, look at the email addresses where the reports are to be sent (\u2018rua\u2019 and \u2018ruf\u2019) as well as the SPF and DKIM settings (\u2018aspf\u2019) and (\u2018adkim\u2019).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can also use an online tool to check if DMARC is set up and working properly.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-menu\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spf-dkim-dmarc-email-deliverability\/\">SPF, DKIM, DMARC: Guide to Email Authentication Protocols<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Set_Up_DMARC_Record\"><\/span><span style=\"color: #339966;\"><strong>How To Set Up DMARC Record<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you don&#8217;t see an existing DMARC record, you&#8217;ll need to set one up. Here&#8217;s the step-by-step process.<\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Preparing for DMARC setup<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Make sure you have SPF and DKIM up and running before DMARC. This is because receiving servers will validate <a href=\"https:\/\/www.engagebay.com\/blog\/spf-dkim-dmarc-email-deliverability\/\">SPF, DKIM, and DMARC<\/a> in that order. If you set up DMARC first, your emails may get flagged for phishing or spam. Also, you need to set up SPF and DKIM for every domain you may use. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, if you have multiple domains, ensure the three elements are correctly aligned with each other.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Set up DMARC &#8211; only mailbox<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If you send emails from multiple domains and want authentication reports for every email, your inbox could be swamped within a matter of days. That is why you must have a separate mailbox for DMARC reports.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55249 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/DMARC-agg-reports.png\" alt=\"DMARC aggregate reports\" width=\"1532\" height=\"1172\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/DMARC-agg-reports.png 1532w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/DMARC-agg-reports-300x230.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/DMARC-agg-reports-1024x783.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/DMARC-agg-reports-768x588.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/DMARC-agg-reports-150x115.png 150w\" sizes=\"(max-width: 1532px) 100vw, 1532px\" \/><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">3. Make a list of all authorized domains<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Creating a list of authorized domains can help you spot suspicious IP addresses from the DMARC reports. This can save you time and effort.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. Decide DMARC policy<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If you\u2019re setting up DMARC for the first time, you\u2019ll need to decide how strict a policy to implement. If it\u2019s a new domain, start with a \u2018none\u2019 policy. This means all your emails would be delivered to the recipient\u2019s inbox. This should give you plenty of data and progressively optimize your policy. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your final goal should be implementing a \u2018reject\u2019 policy as it improves your sender reputation and protects your audience.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-subdomain\/\">Read also: Everything You Need to Know About Email Subdomains<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">5. Setting up DMARC record<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Here are the steps to adding a DMARC record.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>1. Login to DNS<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Login to your DNS account with your hosting provider and create a new record. The three key elements here are host\/name, record type, and value. Make sure you choose the right domain.<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">2. Create a TXT record<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Next, navigate to the \u2018create record\u2019 field. The field name could vary from provider to provider. If you see a drop-down menu, select the TXT (text) option.<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">3. Add the DMARC record<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Let\u2019s refer back to the DMARC example above. Based on this record, you can see that the value for:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>\u2018v\u2019<\/strong> is v=DMARC1<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>\u2018p\u2019 <\/strong>can either be p=none, p=quarantine or p=reject, depending on the policy you selected.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>In \u2018rua\u2019<\/strong> The \u2018a\u2019 stands for aggregate. This field should have the email address to which the aggregate DMARC reports should be sent.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>In \u2018ruf\u2019<\/strong>, the \u2018f\u2019 stands for forensic. Specify an email address to which you want all your forensic reports sent. The reports allow you to trace the path of every email to its destination.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>4. Save and publish the record<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Your DMARC record is complete. Save the record and give it around 48 hours for validation. You can then send a test email from the domain to check if the header information shows the correct configuration. Alternatively, you can also use <a href=\"https:\/\/postmarkapp.com\/blog\/best-dmarc-tools\">various online tools<\/a> to verify if the DMARC record is correct.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>5. Check DMARC reports<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Make sure you monitor DMARC reports regularly to fix any authentication issues.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-menu\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/blacklists-greylists-whitelists-email-deliverability\/\">The Impact of Email Blacklists, Greylists, and Whitelists<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_Setting_up_DMARC\"><\/span><span style=\"color: #339966;\"><strong>Best Practices for Setting up DMARC<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email security is not a one-and-done deal. You need a process to optimize DMARC over time. Here are a few tips and recommendations.<\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Take it one step at a time<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Start with a \u2018p=none\u2019 policy to establish a baseline for emails failing authentication. This will help you identify authorized senders and fix any DMARC issues before moving on to stricter policies. Keep a log of all the issues you encounter and move to the next level only when they have been resolved completely.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">2. Update your authentication policy regularly<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Setting your policy to \u2018reject\u2019 can impact legitimate emails. The key is to find a good balance between deliverability and security. Not all factors affecting deliverability may be within your control. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, changes to privacy regulations may require you to update your authentication policy at short notice. If you add new email servers, you may also have to adjust DMARC settings in the warm-up phase. The key is to plan for every possible scenario and create effective SOPs for your team to follow.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-menu\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/isp-email-deliverability\/\">ISP and Email Deliverability: How To Hit The Inbox Always<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">For small businesses, DMARC is the last line of defense against phishing and spam attacks. Setting up DMARC and adopting an effective policy can take some time. However, it can deliver compliance benefits that are well worth it. It can do wonders for your <a href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-that-boost-email-marketing-roi\/\">email marketing ROI<\/a> and customer experience as well.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Get started on your DMARC journey today!<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span style=\"color: #339966;\"><strong>FAQ<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><strong>1. How long does it take to set up DMARC?<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The time it takes to set up DMARC depends on the level of detail you want to put into your DMARC policy and the overall DNS configuration. It takes about 1-2 hours to identify your authorized email senders and the best DMARC policy alignment. Expect to spend another 2 hours or so creating <a href=\"https:\/\/www.engagebay.com\/blog\/dns-record\/\">DNS records<\/a>, with another 1-2 days for testing.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">2. How do I get DMARC compliant?<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">In January 2024, Google updated its email authentication requirements for high-volume senders. Setting up DMARC is mandatory. If you send marketing emails, you must:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Implement SPF and DKIM for email authentication.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Set up a DMARC policy.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Align the domain in the \u201cFrom\u201d header with SPF or DKIM.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Update DNS records for all approved sending domains or IPs.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Provide a one-click unsubscribe link in every email you send.&nbsp;<\/span><\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses can no longer afford to lag when it comes to setting up DMARC or other email security features. 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