{"id":5524,"date":"2023-08-23T02:23:48","date_gmt":"2023-08-23T02:23:48","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=5524"},"modified":"2025-06-03T13:28:31","modified_gmt":"2025-06-03T13:28:31","slug":"best-opt-in-email-strategies","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/","title":{"rendered":"The 14 Best Opt-in Email Strategies (with Examples)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How do you get people to give you their email address so that you can build your contact base or email list?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know it\u2019s tricky!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lucky for you, we&#8217;ve gathered the 14 best opt-in email strategies for you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we&#8217;ll discuss the differences between single and double opt-in email, and then show you some incredible ways to entice customers to subscribe to your email list and ultimately become loyal customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>We&#8217;re talking social media, testimonials, privacy statements, A\/B testing, and more.<\/strong>&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll also show you how you can exploit FOMO to your advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy reading!<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#What_Is_Opt-in_Email_Marketing_and_Why_Is_It_Important\" >What Is Opt-in Email Marketing and Why Is It Important?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#Whats_the_Difference_Between_a_Single_Opt-In_and_a_Double_Opt-In\" >What\u2019s the Difference Between a Single Opt-In and a Double Opt-In?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#What_is_Implicit_Opt-In\" >What is Implicit Opt-In?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#The_14_Best_Opt-in_Email_Strategy_Examples\" >The 14 Best Opt-in Email Strategy Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#1_Use_social_media_especially_Facebook_Ads\" >#1. Use social media, especially Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#2_Create_a_privacy_statement\" >#2. Create a privacy statement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#3_Give_out_freebies\" >#3. Give out freebies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#4_Write_awesome_CTAs\" >#4. Write awesome CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#5_Create_a_sense_of_FOMO\" >#5. Create a sense of FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#6_Revise_and_redesign_your_opt-in_form\" >#6. Revise and redesign your opt-in form<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#7_Use_exit_intent_pop-ups\" >#7. Use exit intent pop-ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#8_Include_social_proof\" >#8. Include social proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#9_Entice_with_a_lead_magnet\" >#9. Entice with a lead magnet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#10_AB_Test\" >#10. A\/B Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#11_Do_not_purchase_email_lists\" >#11. Do not purchase email lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#12_Go_for_a_double_opt-in_strategy\" >#12. Go for a double opt-in strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#13_Get_feedback_from_your_subscribers\" >#13. Get feedback from your subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#14_Be_transparent_and_let_your_subscribers_manage_their_preferences\" >#14. Be transparent and let your subscribers manage their preferences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#10_More_Opt-In_Examples_to_Inspire_Your_Own\" >10 More Opt-In Examples to Inspire Your Own<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#1_Larry_Law_Law\" >#1. Larry Law Law<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#2_Morning_Brew\" >#2. Morning Brew<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#3_Frank_Body\" >#3. Frank Body<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#4_Content_Marketing_Institute\" >#4. Content Marketing Institute<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#5_Bonobos\" >#5. Bonobos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#6_Blue_Bottle_Coffee\" >#6. Blue Bottle Coffee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#7_Neil_Patel\" >#7. Neil Patel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#8_Everlane\" >#8. Everlane<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#9_Chameleon\" >#9. Chameleon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#10_Modern_Me_Boutique\" >#10. Modern Me Boutique<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Opt-in_Email_Marketing_and_Why_Is_It_Important\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">What Is Opt-in Email Marketing and Why Is It Important?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So what&#8217;s opt-in email marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To incentivize your visitors to join your email list, you offer them a <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-why-you-need-them\/\"><span style=\"font-weight: 400;\">lead magnet<\/span><\/a><span style=\"font-weight: 400;\">, a piece of content, or even a freebie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your \u2018lead magnet\u2019 needs to have enough value for visitors to join your mailing list. The concept of value differs depending on your <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\"><span style=\"font-weight: 400;\">audience segment<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some want to learn something that will help them improve their business. Others want to save money. If you offer value, then it becomes hard for them to resist joining your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email list<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering their email address, they hope to receive quality content and resources that can benefit them.&nbsp;<\/span><\/p>\n<p><strong>The opt-in email offers a taste of what\u2019s to come.<\/strong><\/p>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_Difference_Between_a_Single_Opt-In_and_a_Double_Opt-In\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">What\u2019s the Difference Between a Single Opt-In and a Double Opt-In?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s more than one type of opt-in email strategy you can employ for your small business. For instance, there&#8217;s single opt-in, and then there&#8217;s double opt-in.<\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s the difference between these two?&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11311 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/single-double-opt-in.png\" alt=\"single vs double-opt-in\" width=\"442\" height=\"265\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/single-double-opt-in.png 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/single-double-opt-in-300x180.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/single-double-opt-in-768x461.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/single-double-opt-in-595xh.png 595w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<p>Single opt-ins<span style=\"font-weight: 400;\">, sometimes called SOIs, are somewhat self-explanatory. The lead only has to give you their email address for your email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then boom! They\u2019re subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your leads will receive your <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\"><span style=\"font-weight: 400;\">welcome email<\/span><\/a><span style=\"font-weight: 400;\">, and you&#8217;ll begin the nurturing and engagement process to convert them into buying customers.<\/span><\/p>\n<p>Single opt-ins<span style=\"font-weight: 400;\"> make it very simple for your lead to finish opting in through the forms and sharing their email address, and they can immediately begin receiving content and value.<\/span><\/p>\n<p>Then there\u2019s the double opt-in<span style=\"font-weight: 400;\">. As you might have guessed, this requires an extra step before the lead can complete the process of opting in and joining your email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you ever signed up for a service and then received a <a href=\"https:\/\/todaytesting.com\/how-to-write-a-confirmation-email\/\">confirmation email<\/a> to your email address to proceed with the registration?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You had to finish the registration via a link in that email to complete the confirmation step, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/double-opt-in-email\"><b>double opt-in email<\/b><\/a> <span style=\"font-weight: 400;\">in action. If you only do the first part of the process, then you&#8217;re not wholly subscribed. This ensures that the people subscribing to your mailing list are authentic and want to read your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> In a way, a double opt-in email (also called subscription confirmation email) improves privacy and <a href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\">email deliverability<\/a> &#8212; the subscribers are willingly offering consent to send them marketing material.&nbsp;<\/span><\/p>\n<p><strong>Here&#8217;s an example of double opt-in email marketing:<\/strong><\/p>\n<figure id=\"attachment_18945\" aria-describedby=\"caption-attachment-18945\" style=\"width: 604px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18945 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/opt-in.png\" alt=\"double opt-in email marketing example\" width=\"604\" height=\"464\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/opt-in.png 691w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/opt-in-300x231.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/opt-in-595xh.png 595w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><figcaption id=\"caption-attachment-18945\" class=\"wp-caption-text\"><em>Source: Mailjet<\/em><\/figcaption><\/figure>\n<p>Why do some companies go to the effort to set up a double opt-in process? There are two reasons. The first, the simpler reason, is to cut down on spam.<\/p>\n<p><strong>No one wants an <a href=\"https:\/\/www.engagebay.com\/blog\/grow-email-list\/\">email list<\/a> populated with spam accounts. This can inflate a contact email list to the point where it looks healthy, sure.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">However, once you cut down on all that unwanted spam, you quickly see your email list doesn\u2019t have nearly as many subscribers as you thought you did.<\/span><\/p>\n<p><strong>The more significant reason for double opt-ins? It shows a higher level of dedication and interest.<\/strong><\/p>\n<p>Since it takes an extra step to finish, the leads that bother filling out the double-opt-in prove that they\u2019re more committed to becoming a part of your email list.<\/p>\n<p><span style=\"font-weight: 400;\">Others with lesser interest will see that they have to go through a second step and decide not to opt-in to your email list at all.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email\/\">Read also: How to Write an Introduction Email to New Subscribers<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Implicit_Opt-In\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">What is Implicit Opt-In?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An implicit opt-in occurs when a visitor\/customer fills out a form (could be for anything &#8212; event registration, downloadable, etc.) without the explicit consent of receiving marketing emails.&nbsp;<\/p>\n<p>For example, you sell <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation software<\/a>, and you also have an online academy with resources on marketing automation. A person buying your software offers their email address during the transaction, which is added to your database.<\/p>\n<p>Here, you add information in your privacy policy telling the user that purchasing the product gives implicit consent to receive marketing emails.&nbsp;<\/p>\n<p>Though the customer has not explicitly consented to marketing emails, you can send promotional emails. Though risky, this is a good way to build your database quickly.&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">Read also: How to Create Great Email Newsletters [with 7 Free Templates]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_14_Best_Opt-in_Email_Strategy_Examples\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">The 14 Best Opt-in Email Strategy Examples<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By this point, you know your company needs an opt-in email strategy. You&#8217;re just not sure how to go about it. Luckily, these 14 opt-in examples ought to give you a great starting point and the best practices to get the most out of your email campaigns.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_social_media_especially_Facebook_Ads\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#1. Use social media, especially Facebook Ads<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a small business or startup, you\u2019re surely on social media, right? You may even have a decent-sized following across several channels.<\/span><\/p>\n<p>If you do, then why not use Facebook Ads and other social advertisements to bolster your email opt-in rates? While this isn\u2019t free, it\u2019s a useful measure.<\/p>\n<p><span style=\"font-weight: 400;\">What if you&#8217;re a pretty new business, and you don&#8217;t exactly have thousands of people engaging with you across social networks? That&#8217;s okay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/465262276878947\"><span style=\"font-weight: 400;\">Lookalike Audience<\/span><\/a><span style=\"font-weight: 400;\"> feature on Facebook. With this, Facebook reviews the audience you do have on the site to determine what untapped portions of the social audience you can market towards.<\/span><\/p>\n<p>Here&#8217;s an example Facebook ad that clearly shows what they are offering. The CTA, along with the content, clearly describes what the user is signing up for.&nbsp;<\/p>\n<figure id=\"attachment_45883\" aria-describedby=\"caption-attachment-45883\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-45883\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/10-examples-of-facebook-ads-that-actually-work-and-why_27.jpg\" alt=\"Facebook opt in email strategy example\" width=\"400\" height=\"566\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/10-examples-of-facebook-ads-that-actually-work-and-why_27.jpg 400w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/10-examples-of-facebook-ads-that-actually-work-and-why_27-212x300.jpg 212w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-45883\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/10-examples-of-facebook-ads-that-actually-work-and-why_27.webp?width=400&amp;height=566&amp;name=10-examples-of-facebook-ads-that-actually-work-and-why_27.webp\">HubSpot<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_privacy_statement\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#2. Create a privacy statement<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers care about their privacy. <\/span><i><span style=\"font-weight: 400;\">Period.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If they give you their information, they have one chief concern: what do you plan to do with it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They don\u2019t know you <\/span><i><span style=\"font-weight: 400;\">that <\/span><\/i><span style=\"font-weight: 400;\">well, after all. They want to make sure you&#8217;re not going to spam them ten times a day or sell their email addresses to another completely unrelated company.<\/span><\/p>\n<p>That\u2019s why your company needs a privacy statement. This should appear on the opt-in forms before the lead signs up.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5803 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/join-bettingexpert.png\" alt=\"opt in marketing\" width=\"505\" height=\"338\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/join-bettingexpert.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/join-bettingexpert-300x201.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/join-bettingexpert-595xh.png 595w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image courtesy of Pam Neely<\/em><\/p>\n<p>Having a privacy policy on your opt-in form gets results. Check out these surveys from email marketer Pam Neely. The first policy says, &#8220;100 % privacy \u2013 we will never spam you!&#8221;<\/p>\n<p>It\u2019s okay, but it\u2019s not very informative. Plus, the informal tone can put off some would-be customers. Such a privacy policy will reduce the rate of opt-ins by 18.70%.<\/p>\n<p><span style=\"font-weight: 400;\">This occurs even with a statistical confidence rate of 96%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare that to the language in the second policy. That one reads, \u201cWe guarantee 100% privacy. Your information will not be shared.\u201d That says a lot more, right?<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/re-engagement-emails\/\">Read also: Re-Engagement Emails 101: A Guide [With Templates]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Give_out_freebies\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#3. Give out freebies<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a small business owner, you might not have a lot of free time, but you still have to think about what it\u2019ll take to incentivize leads to sign up for your <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/create-email-newsletter\/\"><span style=\"font-weight: 400;\">email newsletter<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not always working on something new to give them, then you\u2019re at a disadvantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Freebies work because, well, they\u2019re free. Just because something is free doesn\u2019t mean you should put any less heart and soul into it, though.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it\u2019s true, you\u2019re not making any money from this content <\/span><i><span style=\"font-weight: 400;\">now<\/span><\/i><span style=\"font-weight: 400;\">, but it can pay back dividends if done correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can write blog posts that don\u2019t go on your website but only to new subscribers. You could compile a list of great resources as an exclusive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might even write a free e-course just for those you want to encourage to opt-in to your email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a great example:<\/span><\/p>\n<figure id=\"attachment_5804\" aria-describedby=\"caption-attachment-5804\" style=\"width: 411px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dishitoutsocial.com\/make-money-free-email-course\/\"><img decoding=\"async\" class=\"wp-image-5804 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-course.png\" alt=\"opt in email campaign\" width=\"411\" height=\"617\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-course.png 576w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/email-course-200x300.png 200w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/a><figcaption id=\"caption-attachment-5804\" class=\"wp-caption-text\"><em>Source: Dish It Out Social<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-sign-up-examples\/\">Read also: 14 Inspiring Newsletter Sign-Up Examples From Top Brands<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Write_awesome_CTAs\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#4. Write awesome CTAs<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Arguably one of the most important elements of a landing page or marketing emails is the CTA or Call-To-Action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boring text like \u201cdownload now\u201d won\u2019t do much for those leads on the fence. You want a CTA button that sings. Look at this one for a Crazyegg course.<\/span><\/p>\n<figure id=\"attachment_18946\" aria-describedby=\"caption-attachment-18946\" style=\"width: 552px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.crazyegg.com\/\"><img decoding=\"async\" class=\" wp-image-18946\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/crazyegg.png\" alt=\"opt-in email strategy\" width=\"552\" height=\"456\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/crazyegg.png 955w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/crazyegg-300x248.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/crazyegg-768x634.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/crazyegg-595xh.png 595w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/a><figcaption id=\"caption-attachment-18946\" class=\"wp-caption-text\"><em>Source: CrazyEgg<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It says, &#8220;show me my heatmap.&#8221; What&#8217;s a heatmap? If you don&#8217;t know, you&#8217;re going to want to click because it seems like knowing your heatmap will help improve your site.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">eCommerce Email Marketing Simplified: 15 Examples + Tips<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Create_a_sense_of_FOMO\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#5. Create a sense of FOMO<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s another strategy for improving your opt-in marketing that\u2019s also related to your CTA. It\u2019s FOMO, and it\u2019s quite real!<\/p>\n<p><span style=\"font-weight: 400;\">With everyone parading their lives on social media, you can always know what your friends, coworkers, and even old high school classmates are up to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more people that do the same thing, the more you want to join the crowd. This psychological herd mentality, which we&#8217;ve written about before, makes for a handy digital marketing tool.<\/span><\/p>\n<p>If you can tell your reluctant lead how many other people have downloaded your opt-in offer, wouldn\u2019t you?<\/p>\n<p><span style=\"font-weight: 400;\">It turns out you can.<\/span><\/p>\n<figure id=\"attachment_18947\" aria-describedby=\"caption-attachment-18947\" style=\"width: 631px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.helpscout.com\/\"><img decoding=\"async\" class=\"wp-image-18947 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/helpscout-e1692626953978.png\" alt=\"opt-in email example\" width=\"631\" height=\"239\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/helpscout-e1692626953978.png 913w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/helpscout-e1692626953978-300x114.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/helpscout-e1692626953978-768x291.png 768w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/a><figcaption id=\"caption-attachment-18947\" class=\"wp-caption-text\"><em>Source: Help Scout<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Just look at what customer service company Help Scout did for their CTA. They tell you how many people have already signed up for their newsletter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding a number like this for FOMO purposes also showcases your company\u2019s value.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That can push reluctant leads to share their email address finally.<\/span><\/p>\n<p><em>\ud83d\udc49 Need a break from your email marketing hustle? Have a laugh with these relatable email memes for marketers!&nbsp;<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Revise_and_redesign_your_opt-in_form\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#6. Revise and redesign your opt-in form<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, a lead\u2019s decision to not opt-in might have nothing to do with them not wanting to give you their email address. You might also experiment with <a href=\"https:\/\/claspo.io\/multi-step-form\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">step-by-step forms<\/a> that guide users through the signup process gradually, reducing friction and improving completion rates.<\/p>\n<p>What they don\u2019t like is how your opt-in form looks.<\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a fair complaint, especially if you used some basic form template years ago and haven\u2019t touched it since.<\/span><\/p>\n<p>To inspire you to create a more appealing opt-in form, here&#8217;s our own recently redesigned home page with a CTA that makes it super easy for interested visitors to sign up:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><img decoding=\"async\" class=\"aligncenter wp-image-16999 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot.png\" alt=\"engagebay\" width=\"570\" height=\"415\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot.png 1185w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot-300x218.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot-1024x745.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot-768x559.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot-595xh.png 595w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<p>Here&#8217;s another great example by Noah Kagan &#8212; a simple, minimal CTA:&nbsp;<\/p>\n<figure id=\"attachment_45884\" aria-describedby=\"caption-attachment-45884\" style=\"width: 551px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-45884\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/noahkaganhomepage.jpg\" alt=\"Opt in email strategy example\" width=\"551\" height=\"384\"><figcaption id=\"caption-attachment-45884\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/okdork.com\/\">Noah Kagan<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_exit_intent_pop-ups\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#7. Use exit intent pop-ups<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s say your opt-in didn\u2019t work. What\u2019s next?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could use what\u2019s known as an <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/exit-intent-pop-ups\/\"><span style=\"font-weight: 400;\">exit popup<\/span><\/a><span style=\"font-weight: 400;\">. With this, you get one last chance to swoop in and try to save the day. This popup only triggers right before the lead clicks off your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides trying to win the lead back, you\u2019re also trying to get their contact information. See what we mean in the example below:<\/span><\/p>\n<figure id=\"attachment_18948\" aria-describedby=\"caption-attachment-18948\" style=\"width: 515px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18948 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/SEJ.png\" alt=\"opt-in email strategies\" width=\"515\" height=\"339\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/SEJ.png 914w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/SEJ-300x198.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/SEJ-768x506.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/SEJ-595xh.png 595w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><figcaption id=\"caption-attachment-18948\" class=\"wp-caption-text\"><em>Source: Search Engine Journal<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The pop-up tells website visitors that they can learn how to build links from a webinar, and it doesn&#8217;t even explicitly ask for the email id. If you click on the button to reserve your seat, you&#8217;ll be redirected to the webinar landing page where you can enter your details and sign up.<\/span><\/p>\n<p>Isn&#8217;t that neat?<\/p>\n<p><em>\ud83d\udc49 Discover the <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">most effective marketing strategies<\/a> that can transform your campaigns.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Include_social_proof\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#8. Include social proof<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another powerful tool you have in your arsenal is social proof.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you buy any new product for the first time, you probably comb through the reviews, right? Maybe you watch a video or look at images of the product in action as posted by real users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because we\u2019re somewhat jaded consumers. We know any company will try to make its product look like a million bucks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s a five-buck product instead, then reviews will expose the product for what it is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One popular form of social proof includes <a href=\"https:\/\/www.engagebay.com\/blog\/testimonial-advertising\/\">testimonials and reviews<\/a> from real customers. If the product changed a customer&#8217;s life, then that works as solid social proof. If you have such a review in your back pocket, now&#8217;s the time to pull it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s some social proof for EngageBay:<\/span><\/p>\n<figure id=\"attachment_26861\" aria-describedby=\"caption-attachment-26861\" style=\"width: 491px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/testimonials.jpg\"><img decoding=\"async\" class=\"wp-image-26861\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/testimonials.jpg\" alt=\"user-testimonial-engagebay\" width=\"491\" height=\"491\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/testimonials.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/testimonials-300x300.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/testimonials-1024x1024.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/testimonials-150x150.jpg 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/testimonials-768x768.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/testimonials-595xh.jpg 595w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/a><figcaption id=\"caption-attachment-26861\" class=\"wp-caption-text\"><em>A user&#8217;s testimonial for EngageBay on G2<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"9_Entice_with_a_lead_magnet\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#9. Entice with a lead magnet<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Throughout this whole article, we\u2019ve talked about offering value. That\u2019s how you hook in leads and get them to opt into your <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/create-email-newsletter\/\"><span style=\"font-weight: 400;\">email newsletter<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best means of providing value? <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-why-you-need-them\/\"><span style=\"font-weight: 400;\">Lead magnets<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Lead magnets work so well because of their great versatility. You can send your email subscribers a video, a whitepaper, <a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\">free email templates<\/a>, several chapters of an eBook, a report, a PDF checklist, or blog posts.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no limit to what you can do if it\u2019s valuable.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s one example from EngageBay:<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_AB_Test\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#10. A\/B Test<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We saved our most important point for last. As this article proved, there\u2019s a lot you can do to make your opt-in emails more effective. <span style=\"font-weight: 400;\">We\u2019ve mentioned a lot of techniques in this blog post. Make sure you <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-campaigns-ab-testing\/\"><span style=\"font-weight: 400;\">A\/B test<\/span><\/a><span style=\"font-weight: 400;\"> them!<\/span><\/p>\n<figure id=\"attachment_5925\" aria-describedby=\"caption-attachment-5925\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.leadpages.net\/\"><img decoding=\"async\" class=\"wp-image-5925 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/ab-testing.png\" alt=\"A\/B testing opt-in emails\" width=\"624\" height=\"351\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/ab-testing.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/ab-testing-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/ab-testing-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><figcaption id=\"caption-attachment-5925\" class=\"wp-caption-text\"><em>Source: Lead Pages<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Sometimes making your opt-in more powerful comes down to minor tweaks, as seen above. <\/span><\/p>\n<p>You want your opt-in emails to perform as well as possible, and they can only do that if you A\/B test them first.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/\">Read also: What is Permission-based Marketing and How Does it Work (Examples)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Do_not_purchase_email_lists\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#11. Do not purchase email lists<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We know the temptation of choosing the easy way out by purchasing an email list. While it may look like a sound strategy to jumpstart your email campaigns, it does more harm than good in the long run.&nbsp;<\/p>\n<p>Purchasing email lists is a surefire way to mark your emails as spam &#8212; as purchasing email lists means you don&#8217;t have any engaged readers.&nbsp;Engagement improves email deliverability and visibility, so take the time to build a list organically.&nbsp;<\/p>\n<p>In the long run, this will help you tremendously.&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-vs-marketing-automation\/\">Read also: Email Marketing Vs Marketing Automation: A Marketer\u2019s Guide<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Go_for_a_double_opt-in_strategy\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#12. Go for a double opt-in strategy<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While single opt-in is a great strategy to improve your email lists, using double opt-ins ensures that your subscribers genuinely want to engage with your contacts.&nbsp;<\/p>\n<p>This keeps your email lists clean and ensures your subscribers are active and dedicated.&nbsp;<\/p>\n<p>Have a confirmation step in your opt-in process &#8212; this also ensures that you are compliant with new legislation that require double opt-ins.&nbsp;<\/p>\n<p>Here&#8217;s a great example of double opt-in from Republic:&nbsp;<\/p>\n<figure id=\"attachment_46130\" aria-describedby=\"caption-attachment-46130\" style=\"width: 472px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-46130 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/welcome-to-republic-535x1024-1.jpg\" alt=\"Republic double opt-in example\" width=\"472\" height=\"903\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/welcome-to-republic-535x1024-1.jpg 535w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/welcome-to-republic-535x1024-1-157x300.jpg 157w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><figcaption id=\"caption-attachment-46130\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/automizy.com\/blog\/subscription-confirmation-emails\/\">Automizy<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"13_Get_feedback_from_your_subscribers\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#13. Get feedback from your subscribers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don&#8217;t market blindfolded. Listen to your audience and ask them for feedback and input.&nbsp;This can help you shape your campaigns and products the right way.&nbsp;<\/p>\n<p>You can get feedback through an email as part of your email series, or even through triggered emails. Incentives help a lot here and improve the chances of successful interaction.&nbsp;<\/p>\n<p>Honestly, it&#8217;s a win-win situation.&nbsp;<\/p>\n<p>Here&#8217;s a great example from FormCrafts:<\/p>\n<figure id=\"attachment_46134\" aria-describedby=\"caption-attachment-46134\" style=\"width: 474px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-46134 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/feedback-form-template_9.jpg\" alt=\"FormCrafts feeback opt in form\" width=\"474\" height=\"577\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/feedback-form-template_9.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/feedback-form-template_9-246x300.jpg 246w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><figcaption id=\"caption-attachment-46134\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/blog.hubspot.com\/website\/feedback-form-template\">HubSpot<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"14_Be_transparent_and_let_your_subscribers_manage_their_preferences\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#14. Be transparent and let your subscribers manage their preferences<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The tide is shifting in favor of privacy and transparency, and you must be at the forefront of this change.&nbsp;Giving your subscribers the opportunity to tweak their preferences goes a long way in showing that you care about their time and privacy.&nbsp;<\/p>\n<p>If you offer an all-or-nothing scenario, most people would definitely choose the latter.&nbsp;Wouldn&#8217;t you do the same?<\/p>\n<p>Have a preference management center or dashboard to help them choose the frequency and type of emails, and the amount of personal information your subscribers are ready to share.<\/p>\n<p>This will drastically reduce unsubscription rates.&nbsp;Here&#8217;s a great example from RedBubble:<\/p>\n<figure id=\"attachment_46135\" aria-describedby=\"caption-attachment-46135\" style=\"width: 517px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-46135 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/63c78f808e1d2c7071b8ab9f_redbubble_preference_center.png\" alt=\"RedBubble Preference Center\" width=\"517\" height=\"416\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/63c78f808e1d2c7071b8ab9f_redbubble_preference_center.png 1231w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/63c78f808e1d2c7071b8ab9f_redbubble_preference_center-300x241.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/63c78f808e1d2c7071b8ab9f_redbubble_preference_center-1024x824.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/63c78f808e1d2c7071b8ab9f_redbubble_preference_center-768x618.png 768w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><figcaption id=\"caption-attachment-46135\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.digioh.com\/blog\/email-preference-centers-best-practices\">Digioh<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-examples\/\">Read also: 15 Email Marketing Examples to Inspire Your Next Campaign<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_More_Opt-In_Examples_to_Inspire_Your_Own\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">10 More Opt-In Examples to Inspire Your Own<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We&#8217;ve combed the internet for the best opt-in examples to help you create your own. Let&#8217;s get started!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Larry_Law_Law\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>#1. Larry Law Law<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_46111\" aria-describedby=\"caption-attachment-46111\" style=\"width: 445px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-46111\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/q1weg2xv1_image2018-11-27at11.40.50am.png\" alt=\"Larry Law Law opt-in example \" width=\"445\" height=\"291\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/q1weg2xv1_image2018-11-27at11.40.50am.png 445w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/q1weg2xv1_image2018-11-27at11.40.50am-300x196.png 300w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><figcaption id=\"caption-attachment-46111\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.activecampaign.com\/blog\/opt-in-email-example\">ActiveCampaign<\/a><\/em><\/figcaption><\/figure>\n<p>&#8220;Am I doing law school right?&#8221; is a question most law school students will have, and this captures the essence. It&#8217;s relatable, eye-catching, and can result in more sign-ups.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Morning_Brew\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#2. Morning Brew<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_46113\" aria-describedby=\"caption-attachment-46113\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-46113\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc2b403170e31b8034d_morning-brew-newsletter-opt-in-page-example-hero.png\" alt=\"Morning Brew email opt-in strategy example\" width=\"606\" height=\"295\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc2b403170e31b8034d_morning-brew-newsletter-opt-in-page-example-hero.png 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc2b403170e31b8034d_morning-brew-newsletter-opt-in-page-example-hero-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc2b403170e31b8034d_morning-brew-newsletter-opt-in-page-example-hero-768x374.png 768w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><figcaption id=\"caption-attachment-46113\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.convertflow.com\/campaigns\/opt-in-page-examples\">Convertflow<\/a><\/em><\/figcaption><\/figure>\n<p>Amazing design. Amazing content. Amazing visuals.&nbsp;<\/p>\n<p>This is one of my favorite opt-in examples. The image shows exactly what they are signing up for.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Frank_Body\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>#3. Frank Body<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_46114\" aria-describedby=\"caption-attachment-46114\" style=\"width: 655px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-46114\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Frank-Body-1024x428-1.jpg\" alt=\"Frank Body opt in example\" width=\"655\" height=\"274\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Frank-Body-1024x428-1.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Frank-Body-1024x428-1-300x125.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Frank-Body-1024x428-1-768x321.jpg 768w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><figcaption id=\"caption-attachment-46114\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.frankbody.com\/us\/\">Frank Body<\/a><\/em><\/figcaption><\/figure>\n<p>A simple, straightforward opt-in example with clean, minimal language is a great way to boost signups.&nbsp;<\/p>\n<p>The opt-in form popups from the bottom, but is still above the fold. The discount is an added incentive to nudge visitors to subscribe.&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-automation-best-practices\/\">Read also: Make No Mistake: Email Marketing Automation Best Practices<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Content_Marketing_Institute\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#4. Content Marketing Institute<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_46115\" aria-describedby=\"caption-attachment-46115\" style=\"width: 615px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-46115\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2t7iscljr_image2018-11-26at10.00.40pm.png\" alt=\"CMI opt-in example\" width=\"615\" height=\"212\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2t7iscljr_image2018-11-26at10.00.40pm.png 1250w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2t7iscljr_image2018-11-26at10.00.40pm-300x103.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2t7iscljr_image2018-11-26at10.00.40pm-1024x353.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2t7iscljr_image2018-11-26at10.00.40pm-768x265.png 768w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><figcaption id=\"caption-attachment-46115\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.activecampaign.com\/blog\/opt-in-email-example\">ActiveCampaign<\/a><\/em><\/figcaption><\/figure>\n<p>This opt-in form from CMI takes advantage of FOMO to make visitors want to join in on the action. The clear CTA, button placement, and brand theme all come together, making this a great opt-in example.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Bonobos\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#5. Bonobos<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_46116\" aria-describedby=\"caption-attachment-46116\" style=\"width: 497px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-46116\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc389031b760fec335e_bonobos-opt-in-page-example-hero.png\" alt=\"Bonobos opt-in email strategy\" width=\"497\" height=\"282\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc389031b760fec335e_bonobos-opt-in-page-example-hero.png 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc389031b760fec335e_bonobos-opt-in-page-example-hero-300x170.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc389031b760fec335e_bonobos-opt-in-page-example-hero-768x436.png 768w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><figcaption id=\"caption-attachment-46116\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.convertflow.com\/campaigns\/opt-in-page-examples\">Convertflow<\/a><\/em><\/figcaption><\/figure>\n<p>A referral program is a great way to build your email lists and make your subscribers do the work for you. In order to join the referral program and get rewarded for recommending your product, they need to enter their email.&nbsp;<\/p>\n<p>Bonobos does a great job at this by having an aptly placed opt-in referral form with a reward.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Blue_Bottle_Coffee\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#6. Blue Bottle Coffee<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_46118\" aria-describedby=\"caption-attachment-46118\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-46118 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Blue-Bottle-Coffee-1024x427-1.jpg\" alt=\"Blue Bottle opt-in example\" width=\"624\" height=\"260\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Blue-Bottle-Coffee-1024x427-1.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Blue-Bottle-Coffee-1024x427-1-300x125.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Blue-Bottle-Coffee-1024x427-1-768x320.jpg 768w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-46118\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.drip.com\/blog\/opt-in-form-examples\">Drip<\/a><\/em><\/figcaption><\/figure>\n<p>Blue Bottle Coffee is known for its minimalistic design elements &#8212; and I&#8217;m all for it. This opt-in form is the first thing you see when you land on their website.&nbsp;<\/p>\n<p>The copy is clear and to the point, making this one of the best email opt-in form examples.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Neil_Patel\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#7. Neil Patel<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_46119\" aria-describedby=\"caption-attachment-46119\" style=\"width: 625px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-46119\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/exit-intent-form.png\" alt=\"Neil Patel exit intent opt in example\" width=\"625\" height=\"316\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/exit-intent-form.png 902w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/exit-intent-form-300x152.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/exit-intent-form-768x388.png 768w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><figcaption id=\"caption-attachment-46119\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/neilpatel.com\/\">Neil Patel<\/a><\/em><\/figcaption><\/figure>\n<p>This exit-intent opt-in form from Neil Patel captures the reader&#8217;s attention, and the copy explains the target audience&#8217;s pain points rather than just pushing visitors to sign up.&nbsp;<\/p>\n<p>Visitors sign up by offering their email and other details and then get their hands on Neil Patel&#8217;s 7-week action plan.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Everlane\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#8. Everlane<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_46120\" aria-describedby=\"caption-attachment-46120\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-46120\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Everlane-1024x431-1.jpg\" alt=\"Everlane popup opt-in example\" width=\"606\" height=\"255\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Everlane-1024x431-1.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Everlane-1024x431-1-300x126.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Everlane-1024x431-1-768x323.jpg 768w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><figcaption id=\"caption-attachment-46120\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.drip.com\/blog\/opt-in-form-examples\">Drip<\/a><\/em><\/figcaption><\/figure>\n<p>Everlane&#8217;s popup opt-in form mentions &#8220;your first order ships free&#8221; at the very top &#8212; a great way to grab the reader&#8217;s attention.<\/p>\n<p>The simple but powerful copy that follows further grabs the reader&#8217;s attention: &#8216;Exceptional quality. Ethical factories. Radical transparency.&#8217;&nbsp;&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Chameleon\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#9. Chameleon<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_46124\" aria-describedby=\"caption-attachment-46124\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-46124\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc2888727ada7feb289_chameleon-opt-in-page-hero.png\" alt=\"Chameleon FOMO opt-in example\" width=\"550\" height=\"391\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc2888727ada7feb289_chameleon-opt-in-page-hero.png 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc2888727ada7feb289_chameleon-opt-in-page-hero-300x213.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc2888727ada7feb289_chameleon-opt-in-page-hero-1024x727.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/6102ddc2888727ada7feb289_chameleon-opt-in-page-hero-768x545.png 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-46124\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.convertflow.com\/campaigns\/opt-in-page-examples\">Convertflow<\/a><\/em><\/figcaption><\/figure>\n<p>This webinar opt-in form from Chameleon displays a beautiful timer to invoke a sense of urgency, thus convincing readers to subscribe immediately.&nbsp;<\/p>\n<p>Plus, webinars are a great way to get email addresses, as it offers valuable content in return.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Modern_Me_Boutique\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">#10. Modern Me Boutique<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_46122\" aria-describedby=\"caption-attachment-46122\" style=\"width: 485px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-46122\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Spin-the-wheel-lightbox.jpg\" alt=\"Modern Me Boutique interactive opt in example\" width=\"485\" height=\"297\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Spin-the-wheel-lightbox.jpg 674w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Spin-the-wheel-lightbox-300x184.jpg 300w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><figcaption id=\"caption-attachment-46122\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.omnisend.com\/blog\/opt-in-emails\/\">Omnisend<\/a><\/em><\/figcaption><\/figure>\n<p>Interactive opt-in forms are gaining popularity these days, and for a good reason. It improves user engagement, and the prospect of winning something nudges users to try it out.&nbsp;<\/p>\n<p>The &#8216;Wheel of Fortune&#8217; opt-in form from Modern Me Boutique is a perfect example of a creative opt-in form.&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/win-back-email-examples\/\">Read also: 14 Great Win-Back Email Examples Customers Can\u2019t Resist<\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve seen the different opt-in email strategies, it is time to put them into practice.&nbsp;<\/span><span style=\"font-weight: 400;\">Though there are dozens of email marketing software out there, you need one that caters to all facets of your business.&nbsp;<\/span><\/p>\n<p>There\u2019s a caveat, though. Most platforms are quite expensive and become unbearably costly as you scale your business. That\u2019s where <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is unique.<\/p>\n<p><span style=\"font-weight: 400;\">EngageBay is one of the most affordable software on the market today. It\u2019s an all-in-one marketing, sales, and customer service software that offers everything you need to keep your business running smoothly. Oh, and you get a free integrated CRM.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay&#8217;s opt-in tools give you complete control over your email list-building process. You get single and double opt-in features, segmentation, a drag-and-drop email form and landing page builder, email marketing campaign management, <a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\">free email templates<\/a>, exit-intent popups, A\/B testing tools, a social suite, and email marketing automation.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The best part? It&#8217;s priced so that even small businesses and startups can easily afford the software while also being scalable. Even the most advanced plan costs under $100 a month.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare this with EngageBay&#8217;s competitors that charge hundreds or even thousands of dollars a month for similar features, and you&#8217;ll know what we&#8217;re talking about!<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', 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[&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":46344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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