{"id":55570,"date":"2024-05-14T13:38:14","date_gmt":"2024-05-14T13:38:14","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=55570"},"modified":"2026-04-16T15:10:16","modified_gmt":"2026-04-16T15:10:16","slug":"spam-words-list","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/spam-words-list\/","title":{"rendered":"All The Email Spam Words You Should Avoid: A 2026 List"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019ve spent time drafting your email with an engaging subject line, hoping to hit an all-time high email open record, only to discover that your emails didn\u2019t even get to the recipient&#8217;s inbox but were flagged down by spam filters. This brings you to ask, &#8220;<a href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">How do I avoid spam filters<\/a>?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you&#8217;ll soon discover, avoiding spam filters goes beyond eliminating suspicious words in your subject line and <a href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\">email copy<\/a>. In this blog post, you\u2019ll learn proven strategies to avoid spam filters. We also share all the email spam words you should avoid.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/spam-words-list\/#What_are_Spam_Words\" >What are Spam Words?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/spam-words-list\/#How_Do_Email_Filters_Identify_Spam_Words\" >How Do Email Filters Identify Spam Words?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/spam-words-list\/#How_Spam_Filters_Evolved_Over_the_Years\" >How Spam Filters Evolved Over the Years<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/spam-words-list\/#Spam_Words_to_Avoid_in_Your_Email_Marketing\" >Spam Words to Avoid in Your Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/spam-words-list\/#Six_Strategies_to_Stay_Safe_From_Spam_Filters\" >Six Strategies to Stay Safe From Spam Filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/spam-words-list\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/spam-words-list\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_are_Spam_Words\"><\/span><span style=\"color: #339966;\"><b>What are Spam Words?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Spam words refer to specific words or phrases that trigger email filters, suggesting your message might be unsolicited or misleading. <\/b><span style=\"font-weight: 400;\">Email service providers (ESPs) like Gmail and Hotmail use spam filters to identify and send these categories of emails to the <a href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">spam folder<\/a>. Stuffing your email copy or subject lines with spam trigger words can potentially send your email to the junk box, which does the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduces your <a href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">email deliverability rate<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Harms your sender&#8217;s reputations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decreases your email open rates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A<\/span><a href=\"https:\/\/www.validity.com\/blog\/its-not-just-you-email-deliverability-is-getting-harder\/\"> <span style=\"font-weight: 400;\">study by Validity<\/span><\/a><span style=\"font-weight: 400;\"> found that about 16% of emails, which translates to one in six emails, get blocked from the inbox and land in the spam folder. This is why you must avoid triggering spam filters when sending out emails.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_Email_Filters_Identify_Spam_Words\"><\/span><span style=\"color: #339966;\"><b>How Do Email Filters Identify Spam Words?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_55573\" aria-describedby=\"caption-attachment-55573\" style=\"width: 782px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-28-1.png\"><img decoding=\"async\" class=\"wp-image-55573\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-28-1.png\" alt=\"Spam words screenshot from EngageBay author\" width=\"782\" height=\"157\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-28-1.png 1801w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-28-1-300x60.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-28-1-1024x205.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-28-1-768x154.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-28-1-1536x308.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-28-1-150x30.png 150w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/a><figcaption id=\"caption-attachment-55573\" class=\"wp-caption-text\"><em>A screenshot of my Spam folder<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Beyond spam words, other factors can cause your email to be flagged as spam by email filters. After going through the emails in my spam folder, here are the common characteristics the flagged emails have in common.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The use of certain spam words is often associated with scams, gimmicks, gifts, and adult content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Links pointing to questionable or untrustworthy websites<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Messages or subject lines written entirely in capital letters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use of fonts in different colors and sizes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poorly structured HTML code<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emails without a clear option to unsubscribe<\/span><\/li>\n<\/ul>\n<p>Consequently, to avoid your emails being flagged down as spam, it&#8217;s best to steer clear of the above.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">Read also: Avoiding the Spam Folder: An Intro to Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Spam_Filters_Evolved_Over_the_Years\"><\/span><span style=\"color: #339966;\"><b>How Spam Filters Evolved Over the Years<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Detecting spam messages wasn&#8217;t as sophisticated in the past as it is today. Email filters were designed to spot only simple spam trigger words like &#8220;free&#8221; or &#8220;guarantee.&#8221; However, with the growth of <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>, spam emails have become more sophisticated, making them more challenging to detect.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, email spam trigger words were tweaked and often hidden in images to bypass filters, pushing email service providers to develop more advanced systems to detect spam messages. Here&#8217;s a progressive overview of how spam filtering technologies have evolved over the years:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Heuristic analysis: <\/b><span style=\"font-weight: 400;\">This technology uses complex algorithms to analyze an email structure, word frequency, and sender\u2019s reputation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Bayesian filtering:<\/b><span style=\"font-weight: 400;\"> This was introduced in the early 2000s. It used the principles of Bayesian probability to learn from spam and non-spam messages, continuously refining its ability to differentiate between them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Machine learning and AI:<\/b><span style=\"font-weight: 400;\"> One of the latest evolutions in spam filtering that incorporates machine learning and artificial intelligence (AI) to learn, analyze, and identify spam messaging patterns. Machine learning algorithms can adapt to new spamming techniques and provide a dynamic defense against spam.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sender reputation and authentication:<\/b><span style=\"font-weight: 400;\"> Evaluate the <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">sender reputation<\/a> using techniques like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify the sender&#8217;s identity. This ensures that emails from reputable senders are less likely to be flagged as spam.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Email filters are continuously improving to spot spam messages and prevent them from misleading recipients.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/complaint-rates-email-deliverability\/\">Read also: The Impact of Spam Complaint Rates on Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Spam_Words_to_Avoid_in_Your_Email_Marketing\"><\/span><span style=\"color: #339966;\"><b>Spam Words to Avoid in Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Words often too salesy, pushy, or just too good to be true are known to trigger email spam filters, pushing your emails straight to the junk folder. By knowing examples of such words, you can easily avoid them while drafting your email messages so they land in your recipient&#8217;s inbox and not the anti-spam filters.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Financial and promotional spam words<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Financial and promotional spam words often affect recipients&#8217; desires to get rich quickly or their fear of missing out (FOMO). Here are common spam trigger words in this category to avoid.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100% free<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100% satisfied<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Act now<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apply now<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid bankruptcy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bargain<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Best price<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Big money<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Billion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bonus<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cash bonus<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cashback<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cheap<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cash subject<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clear debt<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Congratulations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Initial investment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Credit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discount<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dollar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Double your cash<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Double your income<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Money order<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Earn extra cash<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy terms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online biz opportunity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expect to earn<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hidden costs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hidden fees<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extra cash<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extra income<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fast cash<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Financial freedom<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For just $ (amount)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free call<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free access<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Save big money<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free gift<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free hosting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free info<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free investment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free membership<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free money<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free offer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free preview<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free quote<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free trial<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Full refund<\/span><\/li>\n<\/ol>\n<h3><span style=\"color: #993300;\"><b>Urgency and pressure spam words<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a sense of urgency or applying pressure is a common tactic in email marketing; however, it requires caution. Common spam triggers like &#8220;Act now!&#8221; or &#8220;Limited time offer!&#8221; spur email recipients to take action fast, but when used too much, they don&#8217;t give the desired outcome. Here\u2019s a list of urgency and pressure trigger words to avoid.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Act now<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Immediate action is required<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t miss out<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited time offers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Urgent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant access<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">While stocks last<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exclusive deal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hurry<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Last chance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer expires<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Final sale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Today only<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clearance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before it&#8217;s too late<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deadline<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time-sensitive<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only a few left<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Flash sale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Act fast<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rush<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant savings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t delay<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Closing soon<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Last minute<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once in a lifetime<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Never again<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Now or never<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tick-tock<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Countdown<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expires soon<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short-term offer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buy now<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Immediate response<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited availability<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Special promotion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quick<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fast action bonus<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">End soon<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Save big<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For a short time only<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exclusive offer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Final offer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Last call<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited edition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited number<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Must end soon<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer ending soon<\/span><\/li>\n<\/ol>\n<h3><span style=\"color: #993300;\"><b>Unethical and shady spam words to avoid<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email spam trigger words like &#8220;no credit check,&#8221; &#8220;miracle cure,&#8221; and &#8220;get rich quick&#8221; make exaggerated claims. A<\/span><a href=\"https:\/\/dma.org.uk\/uploads\/misc\/5a1583ff3301a-consumer-email-tracking-report-2017-(2)_5a1583ff32f65.pdf\"> <span style=\"font-weight: 400;\">study by the Direct Marketing Association (DMA)<\/span><\/a><span style=\"font-weight: 400;\"> highlighted the importance of trust in email marketing, noting that emails perceived as ethical were 50% more likely to be opened. Here&#8217;s a list of shady and unethical spam words to avoid.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100% free<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100% satisfied<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Act now<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All-natural<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">one hundred percent guaranteed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid bankruptcy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be your own boss<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Best price<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Big bucks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Billions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cash bonus<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cashcashcash<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Casino<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Celebrity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cheap<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Claims<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clear debt<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Congratulations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Credit card offers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cures baldness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Double your cash<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Double your income<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Earn extra cash<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Earn money<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy terms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eliminate bad credit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exclusive deal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expect to earn<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fast cash<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Financial freedom<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free access<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign up free today<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free gift<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free hosting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free info<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free investment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free membership<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free money<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free preview<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free quote<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free trial<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Full refund<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get out of debt<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get paid<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get started now<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gift certificate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great offer<\/span><\/li>\n<\/ol>\n<h3><span style=\"color: #993300;\"><b>Medical and health-related spam words<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not all messages are perceived equally, especially regarding your health. Words like &#8220;instant weight loss,&#8221; and &#8220;miracle pill&#8221; are tagged as very harmful and are often flagged as spam words. Why? These terms are frequently used in misleading or fraudulent offers, promising quick fixes to complex health issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> The<\/span><a href=\"https:\/\/www.ftc.gov\/news-events\/topics\/truth-advertising\/health-claims\"> <span style=\"font-weight: 400;\">Federal Trade Commission<\/span><\/a><span style=\"font-weight: 400;\"> (FTC) has reported that misleading health claims are a significant concern, with thousands of complaints filed yearly. To prevent your emails from being sent to the email spam folder, here are examples of email spam words to avoid.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lose weight fast<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Miracle diet<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fat-burning<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Herbal supplements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bodybuilding<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Detox cleanse<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cure for diabetes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cancer treatment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High blood pressure solution<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cheap health insurance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Affordable meds<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discount prescription drugs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Erectile dysfunction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant arousal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Libido booster<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anti-aging<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wrinkle remover<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skin rejuvenation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anxiety relief<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Depression cure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stress reduction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Muscle gain<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fitness secrets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extreme workout<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acupuncture<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Homeopathic remedy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Energy healing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Botox<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Liposuction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hair transplant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Immunity booster<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Miracle cure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Breakthrough formula<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited time offer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Act now<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online pharmacy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before it\u2019s banned<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discreet shipping<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No prescription needed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Secure purchase<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free trial<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100% guaranteed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No side effects<\/span><\/li>\n<\/ol>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-set-up-dmarc-guide\/\">Read also: How To Set Up DMARC: Safeguard Your Business From Phishing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Six_Strategies_to_Stay_Safe_From_Spam_Filters\"><\/span><span style=\"color: #339966;\"><b>Six Strategies to Stay Safe From Spam Filters<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the information we\u2019ve provided about spam trigger words, you may feel overwhelmed and wonder how you could write an email that ends up in recipients&#8217; inboxes. Consequently, it&#8217;s essential to understand that it&#8217;s not just a single word that tips the balance. Instead, spam filters evaluate factors contributing to your email&#8217;s spam score.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> This score determines whether your message is flagged as spam or not. The exact measurement varies across different email service providers. Still, the principle remains the same: higher scores increase the likelihood of your email being marked as spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you avoid increasing your spam score, we&#8217;ve put together some strategies for crafting effective emails without triggering spam filters.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Focus on context and personalization<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tailor your message to fit your audience&#8217;s needs and interests. Personalized emails resonate more with recipients and are less likely to be marked as spam.&nbsp; According to<\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/should-you-personalize-your-subject-lines\/\"> <span style=\"font-weight: 400;\">a study by Campaign Monitor<\/span><\/a><span style=\"font-weight: 400;\">, emails with personalized subject lines are 26% more likely to be opened. Additionally, write as if conversing with a friend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> This approach helps avoid the stilted language that spam filters often detect.<\/span> <span style=\"font-weight: 400;\">Conversational email copy achieves a <\/span><a href=\"https:\/\/mailchimp.com\/resources\/what-is-conversational-marketing\/\"><span style=\"font-weight: 400;\">3.7% higher open rate<\/span><\/a><span style=\"font-weight: 400;\"> than traditional marketing language.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Be mindful of your word choices<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Avoid overused sales language like &#8220;Buy now!&#8221; or &#8220;Limited offer!&#8221; as they can trigger spam filters. Instead, opt for language that invites engagement without pressure.<\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30594\/a-marketer-s-guide-to-getting-past-email-spam-filters.aspx\"> <span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> reports that emails without spammy phrases have a higher click-through rate (CTR) than those with many spam phrases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Having said that, if you must use terms commonly associated with spam, find synonyms that convey your message without setting off red flags. According to<\/span><a href=\"https:\/\/returnpath.com\/press-releases\/more-than-20-of-commercial-permissioned-emails-are-not-delivered-to-inboxes-in-the-united-states-and-canada-according-to-new-return-path-study\/\"> <span style=\"font-weight: 400;\">a study by Return Path<\/span><\/a><span style=\"font-weight: 400;\">, using less common, more specific words can decrease spam scores by up to 20%.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Engage, don&#8217;t overwhelm<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A<\/span><a href=\"https:\/\/www.mediabuzz.com.sg\/best-practices-and-strategies-nov-2017\/emails-for-the-smartphone-done-right\"> <span style=\"font-weight: 400;\">survey by Mediabuzz<\/span><\/a><span style=\"font-weight: 400;\"> found that 34% of consumers prefer less promotional and more informative emails. Provide valuable content without overwhelming your readers with too many calls to action or links. A balanced email is more engaging and less likely to be seen as spam. Offer insights, tips, or stories that add value to your readers&#8217; lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Emails that educate tend to have lower spam scores.<\/span><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/content-marketing-technology-research\/\"> <span style=\"font-weight: 400;\">Content Marketing Institute<\/span><\/a><span style=\"font-weight: 400;\"> found that educational emails see a 19% increase in click-through rate compared to sales-focused messages.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/\">Read also: Email Spam Defense 101: How To Protect Your Inbox<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>4. Optimize your email structure<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">our email subject line should reflect the content of your email accurately. Misleading email subject lines can increase spam scores and erode trust with your audience. According to a report by Yesware, clear and direct subject lines result in an open rate increase of up to 50%. For example, Instead of using &#8220;Important financial update inside!&#8221; as your subject line, use &#8220;Your April Account Statement.&#8221;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, format your email properly. Use a clean layout with proper text formatting. Emails that are difficult to read or filled with excessive bolding, colors, or exclamation points may trigger spam filters. A study by Litmus shows that emails optimized for readability see a 40% increase in engagement.&nbsp;<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">5. Maintain a healthy sending reputation<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A report from <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20170620005579\/en\/Highly-Reputable-Email-Senders-See-20-Percent-More-Messages-Delivered-to-the-Inbox#:~:text=The%20Sender%20Score%20Benchmark%20Report,messages%20delivered%20to%20the%20inbox.\"><span style=\"font-weight: 400;\">Sender Score<\/span><\/a><span style=\"font-weight: 400;\"> shows that senders with a score above 90 see inbox placement rates of 92% or higher. Your sender score influences how email service providers view your emails. A high score means you&#8217;re less likely to be flagged as spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what a sender score metrics look like:<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/spam-metric-score-1.png\"><img decoding=\"async\" class=\"size-full wp-image-55574\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/spam-metric-score-1.png\" alt=\"Avoid Spam filters\" width=\"974\" height=\"334\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/spam-metric-score-1.png 974w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/spam-metric-score-1-300x103.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/spam-metric-score-1-768x263.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/spam-metric-score-1-150x51.png 150w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, regularly <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-cleaning\/\">clean your email list<\/a>. Remove inactive subscribers and those who have opted out. This improves engagement rates and decreases the chance of being marked as spam. According to<\/span><a href=\"https:\/\/www.emaillistverify.com\/blog\/email-list-hygiene-best-practices\/\"> <span style=\"font-weight: 400;\">Email List Verify,<\/span><\/a><span style=\"font-weight: 400;\"> regular email list hygiene can improve email deliverability by up to 20%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing these strategies, you can effectively communicate with your audience without being triggered by email filters.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/remove-email-from-spam-list\/\">Read also: How To Remove Your Email From The Spam List: A Guide<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>Quick Tips to Maintain Healthy Email Deliverability<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Maintaining a healthy <a href=\"https:\/\/www.engagebay.com\/blog\/complaint-rates-email-deliverability\/\">email deliverability<\/a> profile is essential for ensuring your messages reach your audience&#8217;s inbox. Here are some tips that can be implemented to improve email deliverability.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong> Clean your email list regularly:<\/strong> Remove inactive subscribers who haven&#8217;t engaged with your emails in a set period. This helps to determine subscribers who are still actively engaging with your message.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong> Engage your subscribers:<\/strong> Only send relevant content to them. Use segmentation to tailor your messages so they&#8217;re relevant. The more they engage, the better your deliverability.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong> Always get their permission:<\/strong> Ensure you have explicit consent to email someone. This improves engagement and is a legal requirement under the CAN-SPAM Act.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong> Include an unsubscribe link:<\/strong> You must provide your subscribers with a means to stop receiving your emails and honor their requests promptly. This is not just good practice; it&#8217;s the law.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong> Monitor your sender reputation:<\/strong> Use tools like Sender Score and Mx toolbox to check your sender score, which affects your email deliverability. A poor score can land you in the spam folder.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong> Comply with the CAN-SPAM Act:<\/strong> This means no misleading headers, clear identification as an ad, and including your physical postal address in emails.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">By focusing on these strategies and practices, you can improve your email deliverability, engage more effectively with your subscribers, and ensure your campaigns comply with legal requirements.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-laws-and-regulations\/\">Read also: How to Comply with Email Laws and Win Customers<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><b>Conclusion<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is important to note that while you&#8217;ve crafted a compelling message, you won\u2019t see any results if the emails ends in the spam folder. Spam trigger words can trip up even the best emails. By avoiding these red flags your message will reach its destination.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands that frequently send spam messages are at a higher risk of being perceived as untrustworthy, leading to their emails being flagged as scams, harming their domain reputation. Spamming also damages a brand&#8217;s email deliverability and reputation, making it increasingly difficult for your communications to reach the intended inbox.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you are an email marketer looking to improve your email deliverability rate and <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">sender reputation<\/a>, ensure you steer clear of the spam words highlighted in this blog post and every other practice that can trigger spam filters.&nbsp;<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><span style=\"color: #339966;\"><b>Frequently Asked Questions<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><b>How can I check if my email is likely to be marked as spam?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To see if your email might get marked as spam, use tools like SpamAssassin. These tools check your email&#8217;s content and tell you if it looks spammy. Ensure your subject line and email body don&#8217;t have too many spam words.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Are there exceptions where using &#8216;spam words&#8217; is acceptable?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, sometimes, using words that are seen as spammy is okay. If you&#8217;re talking about an actual sale or a special offer, and it&#8217;s essential for your message, then it&#8217;s okay. The key is not to overuse them so they don\u2019t tip your spam score.&nbsp;&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>How frequently should I clean my email list?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should clean your email list regularly, considering a three\u2014to six-month period. This means removing people who don&#8217;t open your emails anymore. Cleaning your list helps improve your sender&#8217;s reputation and email performance, which can help your emails stay out of the spam folder.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; 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