{"id":55654,"date":"2024-05-16T13:55:29","date_gmt":"2024-05-16T13:55:29","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=55654"},"modified":"2026-06-23T03:25:37","modified_gmt":"2026-06-23T03:25:37","slug":"tech-keywords","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/","title":{"rendered":"Target These Tech Keywords to Boost Your SEO and Online Visibility"},"content":{"rendered":"<h5><span style=\"color: #808080;\">Key Takeaways<\/span><\/h5>\n<ul>\n<li><span style=\"color: #808080;\">Tech keywords play a critical role in the digital ecosystem of technology businesses, making them a necessity as you build your campaigns.<\/span><\/li>\n<li><span style=\"color: #808080;\">Keyword research, analysis, and strategic application will always be necessary if your tech business hopes for sustained digital success.<\/span><\/li>\n<li><span style=\"color: #808080;\">As a tech professional, it helps to keep your keyword strategies up to date to connect with your current audience and expand your customer base.<\/span><\/li>\n<\/ul>\n<p>Keywords remain a surefire way to push your tech business forward, but finding the keywords people want to learn more about can be difficult. More so, making your content stand out when tackling popular keywords is also often a struggle for most companies.<\/p>\n<p>However, mastering tech keywords isn\u2019t optional. It influences your online visibility, the success of your <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing\/\">content marketing campaigns<\/a>, and your SEO positioning.<\/p>\n<p>That\u2019s why I\u2019m here. My goal with this guide is to help you, fellow tech professionals, understand how to use tech keywords to enhance your company\u2019s digital footprint. Let\u2019s get going.<\/p>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Tech_Keywords\"><\/span><span style=\"color: #339966;\"><strong>Understanding Tech Keywords<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#Understanding_Tech_Keywords\" >Understanding Tech Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#How_To_Research_and_Find_the_Right_Tech_Keywords\" >How To Research and Find the Right Tech Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#Implementing_Tech_Keywords_into_Your_Marketing_Strategy\" >Implementing Tech Keywords into Your Marketing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#Advanced_Strategies_for_Tech_Keyword_Optimization\" >Advanced Strategies for Tech Keyword Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#List_of_Popular_Tech_Keywords_to_Target_Today\" >List of Popular Tech Keywords to Target Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#How_To_Improve_Your_Online_Presence\" >How To Improve Your Online Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure style=\"width: 688px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.fuentek.com\/wp-content\/uploads\/images\/KeywordsCloud.jpg\" alt=\"A bubble showcasing tech keywords \" width=\"688\" height=\"391\"><figcaption class=\"wp-caption-text\"><em>Image courtesy of <\/em><em>Fuentek<\/em><\/figcaption><\/figure>\n<p>Keywords are like beacons in the night. When someone searches for a term online, your beacon stands out, generating clicks. Once a user clicks onto your website, between your lead magnets and opt-in offers, they will hopefully feel inspired to <a href=\"https:\/\/www.engagebay.com\/blog\/email-automation\/\">subscribe to your email list<\/a>.<\/p>\n<p>And that\u2019s how the journey from lead to conversion starts. You\u2019ll continue to nurture them to get the ball rolling, moving them through the funnel until they eventually make a purchase.<\/p>\n<p>The tech industry is a continually growing field, with <a href=\"https:\/\/finance.yahoo.com\/news\/top-15-tech-trends-2023-112359699.html\">global spending anticipated to hit $4.4 trillion in 2023<\/a>. That\u2019s a jump of 4.7% from the year prior.<\/p>\n<p>With such a popular industry, the reliance on technology keywords is a lot higher. Bearing that in mind, let\u2019s dig a little deeper into the types of keywords your tech business might explore.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Brand keywords<\/strong><\/span><\/h3>\n<p>Brand keywords are keywords related to your company&#8217;s name, products, or services.&nbsp;Let\u2019s use Apple as an example (there may not be a bigger tech brand on the market). If you want to learn about what Apple is up to these days, you can search \u201cApple news\u201d or \u201cApple updates.\u201d Those are brand keywords.<\/p>\n<p>If you wish to discover news related to only one Apple product, like its iPhone, you would modify the search to \u201cApple iPhone news\u201d or \u201cApple iPhone updates.\u201d You could even get more specific by searching for iPhone models, like the iPhone 15 Pro. Even though you&#8217;re looking for specific things with each of these searches, since the brand name is part of the keyword, they&#8217;re all called brand keywords.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Technology trend keywords<\/strong><\/span><\/h3>\n<p>Another popular area of tech keywords is centered around trends. For instance, \u201cbiggest tech trends of 2024\u201d or \u201ctech trends January 2024\u201d will produce all the latest predictions for the year to come.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Product-specific keywords<\/strong><\/span><\/h3>\n<p>A very popular type of tech keyword is product-specific. The iPhone keywords from before are good examples of that. As the name implies, these keywords are only about products from certain manufacturers, whether it\u2019s a new tech product, one that\u2019s recently been updated, or even a product that\u2019s been recalled.<\/p>\n<p>Well-chosen keywords that fit into the above categories can help your brand <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">target the right audience<\/a>, driving marketing and advertising campaign success.<\/p>\n\n            <script>\n                var EhAPI = EhAPI || {}; \n                EhAPI.after_load = function() {\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\n                    EhAPI.execute('rules');\n                };\n                (function(d, s, f) {\n                    var sc = document.createElement(s);\n                    sc.type = 'text\/javascript';\n                    sc.async = true;\n                    sc.src = f;\n                    var m = document.getElementsByTagName(s)[0];\n                    m.parentNode.insertBefore(sc, m);   \n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\n            <\/script>\n            <script>\n                function waitForEhForms() {\n                    const interval = 100; \/\/ Check every 100ms\n                    const checkAndLoad = () => {\n                        const params = new URLSearchParams(window.location.search);\n                        const elementorPreviewParam = params.get('elementor-preview');\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\n                            EhForms.loadForms();\n                            console.log('EhForms.loadForms() called successfully.');\n                        } else {\n                            setTimeout(checkAndLoad, interval);\n                        }\n                    };\n                    checkAndLoad();\n                }\n                \/\/ Call the function\n                waitForEhForms();\n            <\/script>\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Research_and_Find_the_Right_Tech_Keywords\"><\/span><span style=\"color: #339966;\"><strong>How To Research and Find the Right Tech Keywords<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_51526\" aria-describedby=\"caption-attachment-51526\" style=\"width: 784px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/image-2.png\"><img decoding=\"async\" class=\" wp-image-51526\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/image-2.png\" alt=\"University of Pennsylvania's SEO marketing strategy\" width=\"784\" height=\"412\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/image-2.png 1371w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/image-2-300x158.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/image-2-1024x539.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/image-2-768x404.png 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><figcaption id=\"caption-attachment-51526\" class=\"wp-caption-text\"><em>Semrush data, author screenshot<\/em><\/figcaption><\/figure>\n<p>Utilizing tech keywords makes you more discoverable, but how do you find the right keywords in the first place? You need to do research. Let\u2019s go over the ins and outs.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Tips for tech keyword research<\/strong><\/span><\/h3>\n<ol>\n<li>Start by creating a topics list. The list can be broad but must be related to the tech industry. Try to keep your list to no more than 10 topics.<\/li>\n<li>Go through the topics you identified and add related phrases for each one.<\/li>\n<li>Next, identify related search terms. For example, if your keyword is the iPhone 15 Pro, someone might look for the iPhone 14 or competing devices from <a href=\"https:\/\/www.engagebay.com\/blog\/samsung-marketing-strategy\/\">Samsung<\/a> or OnePlus.<\/li>\n<li>Determine the search intent. When someone searches for the iPhone 15 Pro, what are they looking for? Do they want to read reviews about it? Scope out the latest news? Discover if it has any bugs or issues?<\/li>\n<\/ol>\n<h3><strong><span style=\"color: #993300;\">Tools and resources for discovering relevant tech keywords<\/span><\/strong><\/h3>\n<p>Don\u2019t discount the value of tools for keyword research. There are so many, including both free and paid options, that will help you uncover tech keywords you might have otherwise missed.<\/p>\n<p>Here are some resources to get you started:<\/p>\n<ul>\n<li>Ahrefs<\/li>\n<li>Google Keyword Planner<\/li>\n<li>SEMrush<\/li>\n<li>Moz Keyword Explorer<\/li>\n<li>Google Trends<\/li>\n<li>Soovle<\/li>\n<li>Jaaxy<\/li>\n<li>TopicRanker<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">Strategies for evaluating the search volume and competitiveness of tech keywords<\/span><\/strong><\/h3>\n<p>Before selecting a tech keyword, you have to gauge two important points: the search volume and competitiveness.<\/p>\n<p>Search volume refers to how much people look for that term. A high search volume means a term is popular. It may seem like a no-brainer to select these tech keywords, but beware. Since they\u2019re high-volume, your competitors will take the same approach.<\/p>\n<p>You may have a more difficult time getting noticed when exclusively targeting high-volume keywords.<\/p>\n<p>Low-volume keywords have less competition, but that\u2019s usually for a reason. However, you can sometimes find diamonds in the rough, capitalizing on the next hot keyword your competitors haven\u2019t yet found.<\/p>\n<p><strong>Competitiveness and search volume go hand in hand. Keywords with a higher search volume are more competitive, and vice-versa.<\/strong><\/p>\n<p>You can use many of the tools I recommended above to determine the search volume of your keywords before you deploy them as part of your marketing campaign, including SEMrush and Google Keyword Planner.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/competition-keywords\/\">Read more: A Brief Guide on Mastering Competition Keywords<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Implementing_Tech_Keywords_into_Your_Marketing_Strategy\"><\/span><span style=\"color: #339966;\"><strong>Implementing Tech Keywords into Your Marketing Strategy<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve identified some viable keywords with a decent amount of search volume that you think could propel your next campaign into the stratosphere. The following best practices will cover incorporating technology keywords into social media, product descriptions, blog posts, website content, and other online materials.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Review how other sites and social media pages use their keywords<\/strong><\/span><\/h3>\n<p>First, determine how other resources out there utilize the same or similar keywords, even your competitors. The goal isn\u2019t to copy them directly, but rather, gain ideas about how you can insert your identified keywords in your marketing materials, from blog posts to social copy.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Incorporate keywords into alt tags and meta descriptions<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/7_alt-text_in_images.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4419\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/7_alt-text_in_images.jpg\" alt=\"Alt Text in Images for SEO\" width=\"647\" height=\"279\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/7_alt-text_in_images.jpg 647w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/7_alt-text_in_images-300x129.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/7_alt-text_in_images-595xh.jpg 595w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/a><\/p>\n<p>When posting website content, do you use alt tags? What about meta descriptions?<\/p>\n<p>Alt tags are image descriptors. If you go into WordPress or any content management system, you should see the option to add an alt tag when you upload images. Inserting the keyword into at least one alt tag on a page helps with SEO.<\/p>\n<p>Another place to put your keywords is in the meta description. A meta description is a short (150 characters or fewer) synopsis of your blog post. It acts as a preview to incentivize people to continue reading.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Use keywords as hashtags on social media<\/strong><\/span><\/h3>\n<p>When posting on social media, you can help your keywords stand out by hashtagging them. This can also increase the visibility of your post; if someone looks for the hashtagged keyword, your post should appear in their feed, even if they aren\u2019t following you.<\/p>\n<p>Just because social media platforms like Instagram allow you to add up to 30 hashtags doesn\u2019t mean that\u2019s how many you need. That\u2019s far too many. Instead, you should curtail yourself to no more than five.<\/p>\n<h3><strong><span style=\"color: #993300;\">Insert keywords into webpage URLs<\/span><\/strong><\/h3>\n<p>When publishing blog content, check that the keyword is in the URL and amend it if necessary. You can also use this trick when publishing website content, such as <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>.<\/p>\n<p>Google and other search engines use keywords in URLs as a ranking factor, so you can push your tech site\u2019s rank through this practice.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Use one keyword for each page<\/strong><\/span><\/h3>\n<p>If you\u2019re writing a landing page, you never cram two or more products or services into the same page, right? The same logic must apply to your tech keywords.<\/p>\n<p>To prevent confusion, each keyword should have its own separate webpage. You can insert the keyword into the title and then in the body of the content. Don\u2019t forget to include it in your page URL!<\/p>\n<h3><strong><span style=\"color: #993300;\">Add keywords to anchor text<\/span><\/strong><\/h3>\n<p>The links you build are anchor text, which website visitors can click. Most anchor text links are internal, but they can also be external. Search engines gauge the content you link to, as it helps them understand the crux of your website.<\/p>\n<p>That\u2019s why it&#8217;s especially important to avoid generic descriptors like \u201cclick here\u201d or \u201ccheck this out\u201d for your anchor text. Instead, write natural text and link to useful, relevant content pages internally and to other websites.<\/p>\n<h3><strong><span style=\"color: #993300;\">Never indulge in keyword stuffing<\/span><\/strong><\/h3>\n<p>Have you ever landed on a webpage that unnaturally inserted keywords in seemingly every paragraph? That\u2019s keyword stuffing in action. Search engines care about the quantity of keywords you use. <a href=\"https:\/\/www.semrush.com\/blog\/keyword-stuffing\/\">Keyword stuffing<\/a> can hurt your rank, as it looks spammy.<\/p>\n<p>You can sometimes end up keyword stuffing without even realizing it and certainly without meaning to. You must have a target keyword density for every piece you publish, then use keyword density checkers to confirm you\u2019re within the desired range.<\/p>\n<p><strong>CheckSERP, SmallSEOTools, and The HOTH have free tools for determining the density of your keywords.<\/strong><\/p>\n<p>You can also try a formula to confirm keyword density: divide the number of times the keyword appears in the content by the number of words. Then, multiply that number by 100.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Use keywords in paid ad campaigns<\/strong><\/span><\/h3>\n<p>Tech keywords are a valuable addition to your paid advertising campaigns, as they can help with conversion and targeting optimization. The rest of the tips in this section will help you develop your <a href=\"https:\/\/www.engagebay.com\/blog\/local-advertising-ideas\/\">advertising strategy<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/business-keywords\/\">Read also: How to Find Business Keywords to Rank Better on Search Engines<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advanced_Strategies_for_Tech_Keyword_Optimization\"><\/span><span style=\"color: #339966;\"><strong>Advanced Strategies for Tech Keyword Optimization<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve got the basics down, so now it\u2019s time to delve into more enhanced techniques to take your tech keywords further.<\/p>\n<h3><strong><span style=\"color: #993300;\">Try niche keywords<\/span><\/strong><\/h3>\n<p>If you\u2019ve had a hard time tracking down high-volume keywords that aren\u2019t done to death, may I suggest exploring niche keywords? These smaller-scale, ultra-specific search terms only appeal to a subset of your audience, but that\u2019s okay.<\/p>\n<p>These website visitors will be more qualified, meaning they\u2019ll enter the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">sales funnel<\/a> with knowledge about your industry and what you do best. They\u2019re usually readier to make a purchasing decision.<\/p>\n<h3><strong><span style=\"color: #993300;\">Make the most of long-tail keywords<\/span><\/strong><\/h3>\n<p>Most keywords are short-tail, meaning they\u2019re a word or several as part of a brief phrase. The opposite is long-tail keywords. The main difference between the two is specificity. For example, \u201ciPhone 15 Pro\u201d is a short-form keyword, but \u201ciPhone 15 Pro repair near New York City\u201d is a long-tail keyword.<\/p>\n<p>These keywords are more targeted and niche. Their specificity also reduces the search volume, reducing the amount of competition. Ultimately, your marketing assets should use a good mix of short- and long-tail keywords.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/product-descriptions\/\">Read also: The Secrets to Writing a Killer Product Description<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Expand to global SEO with tech keywords<\/strong><\/span><\/h3>\n<p>Your tech company might have begun with a local SEO campaign, but it\u2019ll be itching to expand as it grows. Tech keywords can help you broaden your SEO strategies on a global level, allowing you to reach more international markets.<\/p>\n<p>The key is to create localized long-tail keywords and insert them, where possible, from your metadata into your URLs, anchor text, and content. Building backlinks from reputable brands in international environments will facilitate the growth you seek.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Adapt your keyword strategy<\/strong><\/span><\/h3>\n<p>Keyword research and strategizing are not one-and-done approaches. Consumer needs, preferences, and interests will always change, meaning the keywords you target will change as well.<\/p>\n<p>Keep up to date on your keyword research, updating your terms as necessary. Be ready to adapt your keyword strategies based on technological advancements, changes in consumer preferences, market trends, and analytics.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-keywords\/\">Read also: Everything You Need to Know About Marketing Keywords<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"List_of_Popular_Tech_Keywords_to_Target_Today\"><\/span><span style=\"color: #339966;\"><strong>List of Popular Tech Keywords to Target Today<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having a ready-to-go list of technology keywords will help you ideate and execute your marketing and advertising campaigns more successfully.<\/p>\n<p>Here&#8217;s a curated list of tech keywords. It includes industry trends, product categories, and emerging technologies.<\/p>\n<ul>\n<li>Tech news<\/li>\n<li>Artificial intelligence<\/li>\n<li>New technology<\/li>\n<li>Machine learning<\/li>\n<li>Virtual reality<\/li>\n<li>Science and technology<\/li>\n<li>Cloud computing<\/li>\n<li>Latest technology<\/li>\n<li>B-tech<\/li>\n<li>Tech news<\/li>\n<li>Nanotechnology<\/li>\n<li>Cool tech<\/li>\n<li>Adobe Cloud<\/li>\n<li>Technological advances<\/li>\n<li>Technology review<\/li>\n<li>VUT ITS<\/li>\n<li>Newtech<\/li>\n<li>Gadget news<\/li>\n<li>MIT University<\/li>\n<li>Technology articles<\/li>\n<li>Virtual reality headset<\/li>\n<li>Technology meaning<\/li>\n<li>LIDAR scanner<\/li>\n<li>Computer news<\/li>\n<li>Smart glasses<\/li>\n<li>Tech websites<\/li>\n<li>Haptics<\/li>\n<li>CNN Tech<\/li>\n<li>Virtual lab<\/li>\n<li>High tech<\/li>\n<li>Fashion Institute of Technology<\/li>\n<li>California Institute of Technology<\/li>\n<li>L3Harris<\/li>\n<li>Nanyang Technological University<\/li>\n<li>5G Network<\/li>\n<li>Personal computer<\/li>\n<li>Edtech<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/direct-mail-marketing-ideas\/\">Read also: Direct Mail Marketing Ideas Inspired By Global Brands<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Improve_Your_Online_Presence\"><\/span><span style=\"color: #339966;\"><strong>How To Improve Your Online Presence<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Following the guidance above, you\u2019re ready to integrate keywords into SEO and digital marketing efforts. The following strategies and tips will help you boost your online visibility.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Subscribe to tech news<\/strong><\/span><\/h3>\n<p>This might seem like an unrelated tip, but staying abreast of what\u2019s happening in the tech industry is the only way to keep the keyword train chugging forward. Discovering what\u2019s on the cutting edge can help you jump on rising keywords before your competitors.<\/p>\n<p>You\u2019ll also produce more content on the concepts and topics your audience cares about before your competitors can do the same. They\u2019ll be following in your footsteps rather than vice-versa.<\/p>\n<h3><strong><span style=\"color: #993300;\">Study tech industry keyword trends<\/span><\/strong><\/h3>\n<p>On that note, it also helps to pay attention to trends in the tech industry, in which there\u2019s never a shortage. That doesn\u2019t necessarily mean that every trend you see will become the basis of your keywords. Trends come and go in tech just as they do in other industries.<\/p>\n<p>With time, you\u2019ll become skilled at identifying trends with potential staying power. You might not get it right 100 percent of the time, but if you can begin building keywords around growing trends in those instrumental early stages, you can again gain a stronger foothold against your competitors.<\/p>\n<h3><strong><span style=\"color: #993300;\">Build keywords into your ads<\/span><\/strong><\/h3>\n<p>Don&#8217;t forget to use keywords in your advertising when crafting a digital marketing campaign. Consider basing your keywords around phrases and terms customers would choose when explaining your tech product or service to someone else.<\/p>\n<p>Theme your ad around the keyword, or at least double-check that there\u2019s alignment between your keyword and the ad theme. Limit your keywords to a max of three. If you have similar keywords you plan to target, you might expand your advertising efforts with ad groups.<\/p>\n<h3><strong><span style=\"color: #993300;\">Rely on metrics to tweak your keyword usage<\/span><\/strong><\/h3>\n<p>Performance metrics and analytics will clearly depict whether your keyword usage propels or hampers your marketing campaigns.<\/p>\n<p>Here are several keyword-centric KPIs to track:<\/p>\n<ul>\n<li>User engagement (measured in pages per session, session duration, average time spent on the page, and bounce rate)<\/li>\n<li>Organic click-through rate, which refers to the percentage of people who saw your SERP website and clicked it<\/li>\n<li>Backlinks, including the total number of links earned, the total number of links you lost, the number of referring domains, and the total backlink count<\/li>\n<li>Keyword rankings to determine if the terms you\u2019re targeting are still viable<\/li>\n<li>Non-branded and branded traffic, with the former referring to searches for services and products you already have a ranking for and the latter being traffic from someone who\u2019s referred you<\/li>\n<li>Organic session growth &#8212; a strong indicator of improving your SEO rank<\/li>\n<li>Organic visibility, which measures how visible you are (without ads) online<\/li>\n<li>Return on investment to gauge how cost-effective your campaign is<\/li>\n<li>Cost per acquisition to help your business control costs related to acquiring customers<\/li>\n<li>Customer lifetime value, which dictates the maximum earnings your tech business can make from a customer while they\u2019re in the sales funnel<\/li>\n<li>Lead and sales conversions to determine if your audience has grown<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/ikea-marketing-strategy\/\">Read also: IKEA Marketing Strategy: A-Z Analysis of the Winning Formula<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Proper utilization of tech keywords can transform your business, elevating your business growth and boosting your online visibility. Tech businesses must prioritize keyword optimization in their digital marketing strategies moving forward, and now you know how.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span style=\"color: #339966;\"><strong>FAQ<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><strong>What exactly are tech keywords, and why are they crucial for my tech business?<\/strong><\/span><\/h3>\n<p>Technology keywords are short- or longer-form search terms catered to the tech industry. Using them can help your business rank better, increasing your visibility and brand positioning. You can also connect with more engaged potential customers by using keywords.<\/p>\n<h3><span style=\"color: #993300;\"><strong>How often should I conduct research on tech keywords?<\/strong><\/span><\/h3>\n<p>Plan for keyword research at least every three months and no more seldom than every six months.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Is it beneficial to use the same tech keywords as my competitors?<\/strong><\/span><\/h3>\n<p>Sometimes, but for the most part, it\u2019s better to separate yourself from your competitors by not following in their tracks. This doesn\u2019t mean you should target random, low-search-volume keywords just for the sake of being different. However, you should always be on the lookout for ways to differentiate yourself.<\/p>\n<h3><span style=\"color: #993300;\"><strong>How can I determine the effectiveness of my chosen tech keywords?<\/strong><\/span><\/h3>\n<p>You must study campaign analytics, digging deep into KPIs related to keyword rankings and organic traffic. Keywords may be effective for only a limited time, or perhaps they never work for your business. In both scenarios, be ready to pivot.<\/p>\n<h3><strong><span style=\"color: #993300;\">What distinguishes short-tail tech keywords from long-tail tech keywords?<\/span><\/strong><\/h3>\n<p>The length is one determining factor, but it mostly comes down to specificity. Long-term keywords are ultra-niche, whereas short-tail keywords are more general and broader.<\/p>\n<h3><strong><span style=\"color: #993300;\">How do I incorporate tech keywords without compromising content quality?<\/span><\/strong><\/h3>\n<p>Use a keyword density checker to ensure you\u2019re not stuffing tech keywords into blog posts, meta descriptions, alt tags, social media copy, and landing pages too much. That will maintain content quality.<\/p>\n<h3><span style=\"color: #993300;\"><strong>What tools can assist in tracking the performance of tech keywords?<\/strong><\/span><\/h3>\n<p>The same reliable keyword tools you used to ideate can also gauge performance, including Google Search Console, Ahrefs, Google Analytics, Moz, Rank Tracker, and SEMrush.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Can tech keywords improve my website\u2019s search engine ranking?<\/strong><\/span><\/h3>\n<p>Yes, they absolutely can, but only if you target the right keywords for your campaign.<\/p>\n<h3><strong><span style=\"color: #993300;\">How do tech keywords help in targeting a specific segment within the tech market?<\/span><\/strong><\/h3>\n<p>Technology keywords, especially the long-tail variety, are specific and thus only appeal to niches in your market that are looking for those products or services.<\/p>\n<h3><strong><span style=\"color: #993300;\">What strategies should I employ to adjust my tech keyword approach in response to industry trends?<\/span><\/strong><\/h3>\n<p>Consider that SEO is a long game and that your rank might not change for months following a tech keyword upgrade. Thus, rather than exclusively relying on trends, you should also review your metrics to see if your tech keyword approach needs tweaking, then update as required.<\/p>\n\n            <script>\n                var EhAPI = EhAPI || {}; \n                EhAPI.after_load = function() {\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\n                    EhAPI.execute('rules');\n                };\n                (function(d, s, f) {\n                    var sc = document.createElement(s);\n                    sc.type = 'text\/javascript';\n                    sc.async = true;\n                    sc.src = f;\n                    var m = document.getElementsByTagName(s)[0];\n                    m.parentNode.insertBefore(sc, m);   \n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\n            <\/script>\n            <script>\n                function waitForEhForms() {\n                    const interval = 100; \/\/ Check every 100ms\n                    const checkAndLoad = () => {\n                        const params = new URLSearchParams(window.location.search);\n                        const elementorPreviewParam = params.get('elementor-preview');\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\n                            EhForms.loadForms();\n                            console.log('EhForms.loadForms() called successfully.');\n                        } else {\n                            setTimeout(checkAndLoad, interval);\n                        }\n                    };\n                    checkAndLoad();\n                }\n                \/\/ Call the function\n                waitForEhForms();\n            <\/script>\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Tech keywords play a critical role in the digital ecosystem of technology businesses, making them a necessity as [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":57827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[9278,9280,9281,9279,9277],"class_list":["post-55654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-keywords-for-tech-companies","tag-keywords-in-technology-industry","tag-seo-for-tech-professionals","tag-seo-for-tech-websites","tag-tech-keywords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Target These Tech Keywords to Boost Your Online Visibility<\/title>\n<meta name=\"description\" content=\"Here are all the tech keywords to propel your company\u2019s online presence. This essential guide offers a deep dive into strategies ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/tech-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target These Tech Keywords to Boost Your SEO and Online Visibility\" \/>\n<meta property=\"og:description\" content=\"Here are all the tech keywords to propel your company\u2019s online presence. This essential guide offers a deep dive into strategies ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/tech-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-16T13:55:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T03:25:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/tech-keywords.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicole Malczan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Malczan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/\"},\"author\":{\"name\":\"Nicole Malczan\",\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/#\\\/schema\\\/person\\\/ab4bd7395a29f3686b9782f656820fda\"},\"headline\":\"Target These Tech Keywords to Boost Your SEO and Online Visibility\",\"datePublished\":\"2024-05-16T13:55:29+00:00\",\"dateModified\":\"2026-06-23T03:25:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/\"},\"wordCount\":3188,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/tech-keywords.png\",\"keywords\":[\"keywords for tech companies\",\"keywords in Technology industry\",\"SEO for tech professionals\",\"SEO for tech websites\",\"Tech Keywords\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/\",\"url\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/\",\"name\":\"Target These Tech Keywords to Boost Your Online Visibility\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/tech-keywords.png\",\"datePublished\":\"2024-05-16T13:55:29+00:00\",\"dateModified\":\"2026-06-23T03:25:37+00:00\",\"description\":\"Here are all the tech keywords to propel your company\u2019s online presence. This essential guide offers a deep dive into strategies ...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/tech-keywords.png\",\"contentUrl\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/tech-keywords.png\",\"width\":1000,\"height\":600,\"caption\":\"tech-keywords\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/tech-keywords\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/category\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Target These Tech Keywords to Boost Your SEO and Online Visibility\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/engagebay-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/engagebay\",\"https:\\\/\\\/x.com\\\/engagebay\",\"https:\\\/\\\/www.instagram.com\\\/engagebay\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/engagebay\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/#\\\/schema\\\/person\\\/ab4bd7395a29f3686b9782f656820fda\",\"name\":\"Nicole Malczan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"caption\":\"Nicole Malczan\"},\"description\":\"Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.\",\"url\":\"https:\\\/\\\/www.engagebay.com\\\/blog\\\/author\\\/nicole\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Target These Tech Keywords to Boost Your Online Visibility","description":"Here are all the tech keywords to propel your company\u2019s online presence. This essential guide offers a deep dive into strategies ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/","og_locale":"en_US","og_type":"article","og_title":"Target These Tech Keywords to Boost Your SEO and Online Visibility","og_description":"Here are all the tech keywords to propel your company\u2019s online presence. This essential guide offers a deep dive into strategies ...","og_url":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2024-05-16T13:55:29+00:00","article_modified_time":"2026-06-23T03:25:37+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/tech-keywords.png","type":"image\/png"}],"author":"Nicole Malczan","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Nicole Malczan","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/"},"author":{"name":"Nicole Malczan","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda"},"headline":"Target These Tech Keywords to Boost Your SEO and Online Visibility","datePublished":"2024-05-16T13:55:29+00:00","dateModified":"2026-06-23T03:25:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/"},"wordCount":3188,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/tech-keywords.png","keywords":["keywords for tech companies","keywords in Technology industry","SEO for tech professionals","SEO for tech websites","Tech Keywords"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/tech-keywords\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/","url":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/","name":"Target These Tech Keywords to Boost Your Online Visibility","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/tech-keywords.png","datePublished":"2024-05-16T13:55:29+00:00","dateModified":"2026-06-23T03:25:37+00:00","description":"Here are all the tech keywords to propel your company\u2019s online presence. This essential guide offers a deep dive into strategies ...","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/tech-keywords\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/tech-keywords.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/tech-keywords.png","width":1000,"height":600,"caption":"tech-keywords"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/tech-keywords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.engagebay.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Target These Tech Keywords to Boost Your SEO and Online Visibility"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda","name":"Nicole Malczan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","caption":"Nicole Malczan"},"description":"Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.","url":"https:\/\/www.engagebay.com\/blog\/author\/nicole\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/55654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=55654"}],"version-history":[{"count":20,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/55654\/revisions"}],"predecessor-version":[{"id":81267,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/55654\/revisions\/81267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/57827"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=55654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=55654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=55654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}