{"id":55786,"date":"2024-05-21T14:17:50","date_gmt":"2024-05-21T14:17:50","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=55786"},"modified":"2026-03-24T08:47:07","modified_gmt":"2026-03-24T08:47:07","slug":"email-marketing-software-small-business","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/","title":{"rendered":"10 Best Email Marketing Software For Small Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Small businesses and startups can engage customers by delivering optimized emails and running targeted campaigns. However, this is a challenge for some companies, as they cannot afford enterprise-level email systems. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This leaves them with the option of using manual methods, which are time-consuming and boring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we\u2019ve shared ten affordable <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing software<\/a> for small businesses to launch powerful campaigns and improve conversions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since there are numerous email platforms, we\u2019ve also shared advice on how to check which tools make sense for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#Top_Email_Marketing_Software_Options_for_Small_Business\" >Top Email Marketing Software Options for Small Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#1_EngageBay\" >1. EngageBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#2_HubSpot\" >2. HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#3_AWeber\" >3. AWeber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#4_ActiveCampaign\" >4. ActiveCampaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#5_Mailchimp\" >5. Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#6_ConvertKit\" >6. ConvertKit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#7_MailerLite\" >7. MailerLite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#8_Klaviyo\" >8. Klaviyo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#9_Mailmodo\" >9. Mailmodo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#10_GetResponse\" >10. GetResponse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#Key_Factors_to_Consider_in_Email_Marketing_Software_for_SMBs\" >Key Factors to Consider in Email Marketing Software for SMBs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#1_Features_and_functionality\" >1. Features and functionality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#2_Customer_support\" >2. Customer support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#3_Mobile_optimization\" >3. Mobile optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#4_Ease_of_use\" >4. Ease of use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#5_Third-party_integrations\" >5. Third-party integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#6_Pricing\" >6. Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#7_Email_deliverability\" >7. Email deliverability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#Bottomline\" >Bottomline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#What_is_the_best_email_marketing_software_for_small_businesses_with_tight_budgets\" >What is the best email marketing software for small businesses with tight budgets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#How_can_I_ensure_my_emails_dont_end_up_in_the_spam_folder\" >How can I ensure my emails don\u2019t end up in the spam folder?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/#Can_I_use_email_marketing_software_if_I_have_no_technical_skills\" >Can I use email marketing software if I have no technical skills?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_Email_Marketing_Software_Options_for_Small_Business\"><\/span><span style=\"color: #339966;\"><b>Top Email Marketing Software Options for Small Business<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After extensive research and trials, I\u2019ve selected nine of the best email marketing software for small businesses.&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">: A simple email marketing automation system with all-in-one CRM capabilities for sales, marketing, and service teams<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hubspot.com\/\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">: A robust all-in-one CRM with marketing automation features for businesses of all sizes<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.aweber.com\/\"><span style=\"font-weight: 400;\">AWeber<\/span><\/a><span style=\"font-weight: 400;\">: A simple digital marketing platform that supports web push notifications, an AI writing assistant, and email automation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.activecampaign.com\/\"><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/a><span style=\"font-weight: 400;\">: An advanced marketing automation tool to help marketers create better customer experiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/mailchimp.com\/\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">: A robust marketing automation platform with content-optimizing capabilities and a unique customer journey builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/convertkit.com\/\"><span style=\"font-weight: 400;\">ConvertKit<\/span><\/a><span style=\"font-weight: 400;\">: A unique email system that helps creators grow their audience, deliver engaging emails, and earn directly on the platform.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.mailerlite.com\/\"><span style=\"font-weight: 400;\">MailerLite<\/span><\/a><span style=\"font-weight: 400;\">: A unique email marketing platform with digital marketing tools for website building, email verification, and eCommerce.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.klaviyo.com\/\"><span style=\"font-weight: 400;\">Klaviyo<\/span><\/a><span style=\"font-weight: 400;\">: An eCommerce marketing automation platform that unifies your customer data across platforms, supporting email and SMS marketing<\/span><\/li>\n<li><a href=\"http:\/\/mailmodo.com\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Mailmodo<\/a>: <span style=\"font-weight: 400;\">Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys.<\/span><\/li>\n<li><a href=\"https:\/\/www.getresponse.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">GetResponse<\/a>: GetResponse is an AI-enabled marketing automation system that enables users to generate customized email workflows in just a few clicks.<\/li>\n<\/ol>\n<table>\n<tbody>\n<tr>\n<td><b>&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>Starting price<\/b><\/td>\n<td style=\"text-align: center;\"><b>Free plan<\/b><\/td>\n<td style=\"text-align: center;\"><b>Free trial<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2 Rating<\/b><\/td>\n<td style=\"text-align: center;\"><b>Capterra Rating<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>EngageBay<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$11.95\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.7<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>HubSpot<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$15\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>AWeber<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$12.50\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>ActiveCampaign<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$29\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Mailchimp<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$13\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>ConvertKit<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$25\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.7<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>MailerLite<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$13.50\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.7<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Klaviyo<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$45\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">60-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.7<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Mailmodo<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$39\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.9<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>GetResponse <\/strong><\/td>\n<td><span style=\"font-weight: 400;\">$19\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.2<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"1_EngageBay\"><\/span><span style=\"color: #993300;\"><b>1. EngageBay<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-48963\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png\" alt=\"Sales funnel analytics in EngageBay\" width=\"1775\" height=\"759\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png 1775w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-300x128.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-1024x438.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-768x328.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-1536x657.png 1536w\" sizes=\"(max-width: 1775px) 100vw, 1775px\" \/><\/a><\/p>\n<p>As an affordable all-in-one CRM system, EngageBay provides well-suited features for small businesses in multiple industries. In addition to the email marketing features, it also supports tailored capabilities for sales and support teams. This way, you can manage customer interactions across several channels from one dashboard.<\/p>\n<p>EngageBay integrates seamlessly with third-party applications like Stripe, Zapier, SendGrid, MailGun, Twilio, Plivo, Shopify, etc.<\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/pricing\/marketing\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> uses a flexible pricing model with monthly, yearly, and biennial billing options. It has a free version and a 14-day free trial plan. The four pricing plans for EngageBay Marketing Bay are as follows.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Free:<\/b><span style=\"font-weight: 400;\"> $0\/month for 250 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Basic:<\/b><span style=\"font-weight: 400;\"> $11.95\/month for 500 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Growth:<\/b><span style=\"font-weight: 400;\"> $45.99\/month for 3,000 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pro:<\/b><span style=\"font-weight: 400;\"> 73.59\/month for 10,000 contacts<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Key Features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/email-templates\"><span style=\"font-weight: 400;\">Email templates<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing pages and forms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SMS marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead scoring<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom domain<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\"><span style=\"font-weight: 400;\">Marketing automation<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drip campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Push notifications<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ease of Use and Customer Support<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">EngageBay is an easy-to-use marketing system. Small businesses with inexperienced marketing teams can use the simple features to design automated workflows in minutes. The robust customization options allow you to create email, <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, and sign-up forms without coding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay also offers a knowledge center with valuable resources to assist the onboarding process and help you carry out specific processes like data import\/export, email creation, <\/span><a href=\"https:\/\/www.engagebay.com\/resources\/segmenting-customers\"><span style=\"font-weight: 400;\">customer segmentation<\/span><\/a><span style=\"font-weight: 400;\">, etc. Moreover, their customer support team is responsive and proactive, willing to help you fix specific problems. It offers phone, email, and live chat support.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pros<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is an affordable option for small businesses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is easy to use<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great customer support<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Cons<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It lacks several advanced features<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing page templates are limited<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The reporting features need improvement<\/span><\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_HubSpot\"><\/span><span style=\"color: #993300;\"><b>2. HubSpot<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/HubSpot-.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-55318\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/HubSpot-.png\" alt=\"HubSpot\" width=\"1024\" height=\"595\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/HubSpot-.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/HubSpot--300x174.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/HubSpot--768x446.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/HubSpot--150x87.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>HubSpot is a popular cloud-based CRM system that offers robust features to help businesses optimize their operations, enhance customer communications, and improve conversions. The email marketing hub supports well-built capabilities for attracting and nurturing leads, as well as building profitable relationships to drive sales.<\/p>\n<p>HubSpot supports integrations with Databox, Eventbrite, Typeform, Hotjar, Webflow, NeverBounce, Intercom, Unbounce, etc.<\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><a href=\"https:\/\/www.hubspot.com\/pricing\/marketing\/starter?hubs_content=www.hubspot.com%2F&amp;hubs_content-cta=nav-pricing&amp;term=annual\"><span style=\"font-weight: 400;\">HubSpot <\/span><\/a><span style=\"font-weight: 400;\">also has a flexible pricing structure for organizations of varying sizes. Small businesses can take advantage of the plans for individual and small teams. It supports monthly and annual billing options. Like EngageBay, it supports a free version and a 14-day free trial plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The three pricing tiers include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Free:<\/b><span style=\"font-weight: 400;\"> $0\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Starter:<\/b><span style=\"font-weight: 400;\"> $15\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Professional:<\/b><span style=\"font-weight: 400;\"> $800\/month<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dynamic personalization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">List segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom reporting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile Optimization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multi-language content creation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email automation<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-automation\/\"><span style=\"font-weight: 400;\">Omni-channel marketing automation<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live chat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Form automation<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ease of Use and Customer Support<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">HubSpot is a relatively advanced marketing software with complex processes and capabilities. However, it provides a robust knowledge center with quick-answer documents, community discussions, forums, courses, and user guides. This enables users to find answers and solutions to their queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple customization options that enable businesses to create unique templates that match their branding. HubSpot also supports chat, email, and phone support. These provisions eliminate the complexities around HubSpot\u2019s marketing system.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pros<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It provides access to an academy with robust educational resources<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is an all-in-one <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM system<\/a> for all things marketing, sales, and support<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has a comprehensive app marketplace and supports integrations with several their-party applications<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is a scalable system for growing businesses<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Cons<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The pricing gets expensive too quickly<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B testing is not supported on lower packages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You may need to pay for technical support<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">Read also: 14 Surprisingly Affordable HubSpot Alternatives<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_AWeber\"><\/span><span style=\"color: #993300;\"><b>3. AWeber<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/AWeber-banner.png\"><img decoding=\"async\" class=\"aligncenter wp-image-41871 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/AWeber-banner.png\" alt=\"AWeber banner\" width=\"1341\" height=\"578\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/AWeber-banner.png 1341w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/AWeber-banner-300x129.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/AWeber-banner-1024x441.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/AWeber-banner-768x331.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/AWeber-banner-595xh.png 595w\" sizes=\"(max-width: 1341px) 100vw, 1341px\" \/><\/a><\/p>\n<p>Small businesses can use an email marketing tool like AWeber to keep customers engaged throughout the sales funnel. It offers web push notifications and basic eCommerce features to help creators create positive customer experiences. The marketing automation feature lets you build email sequences that can turn leads into customers.<\/p>\n<p>AWeber integrates with programs like WordPress, PayPal, Squarespace, Webflow, Agile CRM, BigCommerce, etc.<\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><a href=\"https:\/\/www.aweber.com\/pricing.htm\"><span style=\"font-weight: 400;\">AWeber<\/span><\/a><span style=\"font-weight: 400;\"> offers four major pricing plans that are well-suited for different organizations. The first three plans are more tailored to small businesses. It doesn\u2019t support free trials but has a free forever plan with limited features. All four pricing tiers include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Free:<\/b><span style=\"font-weight: 400;\"> $0\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Lite:<\/b><span style=\"font-weight: 400;\"> $12.50\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Plus:<\/b><span style=\"font-weight: 400;\"> $20\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Unlimited:<\/b><span style=\"font-weight: 400;\"> $899\/month<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Key Features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email automation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reporting and analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web push notifications<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI writing assistant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign-up form builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">eCommerce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drag and drop email builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customizable email templates<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ease of Use and Customer Support<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">AWeber supports a drag-and-drop email builder with customization features to help you create custom emails that suit your branding style and tone. This makes it easy for non-tech-savvy marketers to create scalable campaigns across channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AWeber offers phone, <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">live chat<\/a>, and email support. They also have a support center with video tutorials and a knowledge base to help users build automated workflows and improve customer engagement.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pros<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is an affordable option for smaller businesses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Responsive and friendly customer support<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can send up to 3,000 emails for free<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is a user-friendly and intuitive platform<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Cons<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There\u2019s no advanced analytics and split testing in the free plan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The email formatting feature needs improvement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing automation features are limited<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/aweber-pricing\/\">Read also: Beginner&#8217;s Guide to Understand Aweber Pricing, Limitations, and Features<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_ActiveCampaign\"><\/span><span style=\"color: #993300;\"><b>4. ActiveCampaign<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/activecampaign.png\"><img decoding=\"async\" class=\"aligncenter wp-image-55210 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/activecampaign.png\" alt=\"ActiveCampaign\" width=\"1231\" height=\"504\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/activecampaign.png 1231w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/activecampaign-300x123.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/activecampaign-1024x419.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/activecampaign-768x314.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/activecampaign-150x61.png 150w\" sizes=\"(max-width: 1231px) 100vw, 1231px\" \/><\/a><\/p>\n<p>ActiveCampaign is an advanced email marketing system that helps businesses create pleasant customer experiences. With lead scoring and nurturing, you can identify the most profitable leads in your database. These insights can help you refine your strategies to focus on leads that will easily convert.<\/p>\n<p>You can extend your functionalities by connecting ActveCampgin to third-party applications like Google Analytics, Unbounce, Shopify, Zapier, WooCommerce, etc.<\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Like other email marketing systems, <\/span><a href=\"https:\/\/www.activecampaign.com\/pricing\"><span style=\"font-weight: 400;\">ActiveCampaign <\/span><\/a><span style=\"font-weight: 400;\">also offers four major pricing plans. However, there is no free version; the lowest plan starts at $29 monthly. Although, it allows a free trial period of 14 days to explore its features. The pricing tiers include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Lite:<\/b><span style=\"font-weight: 400;\"> $29\/month for 1,000 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Plus: <\/b><span style=\"font-weight: 400;\">$49\/month for 1,000 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Professional:<\/b><span style=\"font-weight: 400;\"> $149\/month for 2.500 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Enterprise:<\/b><span style=\"font-weight: 400;\"> $259\/month for 2.500 contacts<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Key Features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email automation<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\"><span style=\"font-weight: 400;\">Email personalization<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing pages and forms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Site tracking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email templates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pop up builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Split testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead scoring<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversational marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SMS marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience segmentation<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ease of Use and Customer Support<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">ActiveCampaign is an advanced email marketing tool with a longer and steep learning curve. While it has useful onboarding and setup resources, beginners may find it difficult to navigate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It, however, has a user-friendly design and a library of customizable templates for designing attractive emails. ActiveCampign offers phone, email, live chat, and social media support to answer your queries and fix possible issues.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pros<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced analytics and reporting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\/\">workflow automation<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The split-testing feature allows you to test up to 5 emails at once<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Cons<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It doesn\u2019t have a free plan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The email templates are limited<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer support needs improvement<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/activecampaign-pricing\/\">Read also: ActiveCampaign Pricing and Comparison with Other Alternatives<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Mailchimp\"><\/span><span style=\"color: #993300;\"><b>5. Mailchimp<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/MailChimp.png\"><img decoding=\"async\" class=\"aligncenter wp-image-51998 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/MailChimp.png\" alt=\"Email marketing automation tool\" width=\"1366\" height=\"527\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/MailChimp.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/MailChimp-300x116.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/MailChimp-1024x395.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/12\/MailChimp-768x296.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><\/p>\n<p>Mailchimp is a comprehensive marketing automation platform for small and large businesses. It offers robust features that enable digital marketers to attract, nurture, and convert leads to returning customers. The cloud-based marketing solution uses AI-powered features to improve email content while streamlining customer engagement.<\/p>\n<p>Mailchimp has a robust integrations directory, allowing you to connect with apps like Wix, Stripe, Square, Shopify, Help Scout, Databox, etc.<\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><a href=\"https:\/\/mailchimp.com\/pricing\/marketing\/\"><span style=\"font-weight: 400;\">Mailchimp <\/span><\/a><span style=\"font-weight: 400;\">supports flexible pricing structures for different marketers based on their business goals and models. In addition to the four major <a href=\"https:\/\/www.engagebay.com\/blog\/mailchimps-pricing\/\">pricing plans<\/a>, it offers a Pay-As-You-Go plan that allows you to pay only for the credits you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp offers a free forever plan and you can also try the paid plans for free for up to one month. All plans include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Free:<\/b><span style=\"font-weight: 400;\"> $0\/month for 500 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Essentials:<\/b><span style=\"font-weight: 400;\"> $13\/month for 1,500 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Standard:<\/b><span style=\"font-weight: 400;\"> $22\/month for 1,500 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Premium:<\/b><span style=\"font-weight: 400;\"> $175\/month for 1,500 contacts<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Key Features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reporting and analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing automation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer journey builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaign manager<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dynamic content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative Assistant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content Studio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Behavioral targeting<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ease of Use and Customer Support<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Although Mailchimp is an advanced marketing tool, it is also a user-friendly platform that allows beginners and experienced marketers to deliver highly targeted and personalized campaigns. Like HubSpot, Mailchimp provides a comprehensive knowledge base to guide new users through all necessary processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp offers chat, email, and phone support. It also has an AI-powered chatbot that provides quick answers to regular queries. However, dedicated and assisted onboarding support is only available on higher plans.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pros<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mailchimp is an advanced marketing automation platform<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It supports a one-month trial period and other affordable options for smaller businesses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is beginner-friendly<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It supports multivariate and A\/B testing<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Cons<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Phone support is only available on higher plans<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email scheduling is not available on the free plan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The free plan includes Mailchimp branding<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimps-pricing\/\">Read also: How Does Mailchimp Pricing Compare With Competitors<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_ConvertKit\"><\/span><span style=\"color: #993300;\"><b>6. ConvertKit<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/ConvertKit-email-banner.png\"><img decoding=\"async\" class=\"aligncenter wp-image-41839 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/ConvertKit-email-banner.png\" alt=\"ConvertKit email banner\" width=\"1335\" height=\"497\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/ConvertKit-email-banner.png 1335w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/ConvertKit-email-banner-300x112.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/ConvertKit-email-banner-1024x381.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/ConvertKit-email-banner-768x286.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/ConvertKit-email-banner-595xh.png 595w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><\/a><\/p>\n<p>ConvertKit is a unique digital marketing tool designed to help creators (bloggers, musicians, artists, YouTubers, authors, etc.) build profitable relationships with their audiences. It allows businesses to collaborate with other creators, sell digital products, and earn from newsletters. With ConvertKit, you can grow your online community and solidify your relationship with your audience by delivering appropriate and relevant content.<\/p>\n<p>ConvertKit integrates with Teachable, Shopify, Gravity Forms, Zapier, WPForms, Integrately, Patreon, etc.<\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><a href=\"https:\/\/convertkit.com\/pricing\"><span style=\"font-weight: 400;\">ConvertKit <\/span><\/a><span style=\"font-weight: 400;\">has a free plan and two paid plans for creators (blogger, podcaster, YouTuber, maker, course creator, freelancer, coach, etc.). The free trial period lasts for 14 days. The paid plans include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Newsletter:<\/b><span style=\"font-weight: 400;\"> $0\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Creator:<\/b><span style=\"font-weight: 400;\"> $25\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Creator Pro: <\/b><span style=\"font-weight: 400;\">$50\/month<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Key Features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email designer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visual automation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing pages and forms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creator Network<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid recommendations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">eCommerce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer journey builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre-built automation templates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automated email funnels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ease of Use and Customer Support<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">ConvertKit has an intuitive interface and user-friendly design that is well-suited for online creators. The <a href=\"https:\/\/www.engagebay.com\/blog\/automation-tools-for-digital-marketing\/\">automation tools<\/a> are relatively easy to use and set up. The drag-and-drop functionality allows marketers to design simple and attractive emails and engage with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ConvertKit offers email and live chat support. It also provides a knowledge base and a creator community to allow users to learn from other creators, ask questions, and gain insights into industry trends.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pros<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is intuitive and easy to use<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is a perfect email marketing option for digital creators<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It supports robust eCommerce features<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Cons<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The analytics feature is basic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The pricing is steep<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is no phone support<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/convertkit-drawbacks\/\">Read also: ConvertKit Cons: 7 Drawbacks and What to Do About Them<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_MailerLite\"><\/span><span style=\"color: #993300;\"><b>7. MailerLite<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Mailerlite-email-banner.png\"><img decoding=\"async\" class=\"aligncenter wp-image-41856 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Mailerlite-email-banner.png\" alt=\"Mailerlite banner\" width=\"1316\" height=\"572\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Mailerlite-email-banner.png 1316w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Mailerlite-email-banner-300x130.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Mailerlite-email-banner-1024x445.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Mailerlite-email-banner-768x334.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Mailerlite-email-banner-595xh.png 595w\" sizes=\"(max-width: 1316px) 100vw, 1316px\" \/><\/a><\/p>\n<p>MailerLite is an email marketing tool that allows businesses to build and launch targeted marketing campaigns. The platform provides tailored eCommerce features where brands can promote and sell digital products. MailerLite offers marketing features like an email builder, customizable templates, a free image library, A\/B testing, etc.<\/p>\n<p>MailerLite integrates with Tidio, LeadsTunnel, Figma, Stripe, ClickFunnels, Intercom, Magento, Drupal, Zoom, etc.<\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><a href=\"https:\/\/www.mailerlite.com\/pricing\"><span style=\"font-weight: 400;\">MailerLite <\/span><\/a><span style=\"font-weight: 400;\">has four major pricing tiers for businesses of varying sizes. Like Mailchimp, it has a free plan with a 30-day trial period for premium plans. The paid plans include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Free:<\/b><span style=\"font-weight: 400;\"> $0\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Growing Business:<\/b><span style=\"font-weight: 400;\"> $13.50\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Advanced:<\/b><span style=\"font-weight: 400;\"> $27\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Enterprise:<\/b> <i><span style=\"font-weight: 400;\">Custom pricing, talk to sales<\/span><\/i><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Key Features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom HTML editor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI writing assistant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre-built email templates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multivariate testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drag-and-drop editor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing pages, sign-up forms, and pop-ups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email verifier<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">eCommerce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid newsletter subscriptions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email automation<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ease of Use and Customer Support<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Unlike some other tools, MailerLite is an easy-to-use email platform. It has a shorter learning curve and provides valuable onboarding resources and guides to help new marketers navigate the system. It also supports drag-and-drop design features and pre-built automated workflows to streamline campaign management processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MailerLite offers live chat and email support. You can also hire an expert, use the customer self-service center, or join the community to connect and interact with fellow marketers.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pros<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">MailerLite has great pre-built, customizable templates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer support is responsive and helpful<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is an affordable option for small businesses and startups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It provides robust eCommerce features<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Cons<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It lacks some advanced automation features<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are no email templates on the free version<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The reporting feature needs improvement<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailerlite-vs-mailchimp\/\">Read also: MailerLite vs Mailchimp and Other Email Tools<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Klaviyo\"><\/span><span style=\"color: #993300;\"><b>8. Klaviyo<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Klayvio.png\"><img decoding=\"async\" class=\"aligncenter wp-image-55196 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Klayvio.png\" alt=\"Klayvio\" width=\"1170\" height=\"430\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Klayvio.png 1170w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Klayvio-300x110.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Klayvio-1024x376.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Klayvio-768x282.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/03\/Klayvio-150x55.png 150w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a><\/p>\n<p>As an eCommerce marketing platform, Klaviyo allows online merchants to promote their products\/services online while building solid customer relationships. It uses email marketing, SMS marketing, and mobile push notifications to engage and interact with customers, regardless of their platforms. Klaviyo is also a customer data platform that allows you to manage, store, and process customer data to provide insights for making data-driven business decisions.<\/p>\n<p>The clud-based marketing tool integrates seamlessly with popular e-commerce platforms, such as Shopify, Magento, BigCommerce, and WooCommerce.<\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><a href=\"https:\/\/www.klaviyo.com\/pricing\"><span style=\"font-weight: 400;\">Klaviyo <\/span><\/a><span style=\"font-weight: 400;\">is a well-suited tool for eCommerce merchants. The pricing plans are not as flexible as other email marketing tools in this article. Surprisingly, Klaviyo offers a free plan and a trial period of 60 days for all premium plans. The plans include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Free:<\/b><span style=\"font-weight: 400;\"> $0\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email:<\/b><span style=\"font-weight: 400;\"> $45\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email and SMS:<\/b><span style=\"font-weight: 400;\"> $60\/month<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Key Features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web forms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automated flows<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reporting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Benchmarks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Klaviyo AI<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/marketing\/sms-marketing\"><span style=\"font-weight: 400;\">SMS marketing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile push<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Split testing<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ease of Use and Customer Support<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Klaviyo is a user-friendly platform for online business owners. It may not be affordable for small businesses, but it supports advanced eCommerce features that allow companies to promote their products and drive sales. The easy-to-use builder lets you create attractive emails in minutes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klaviyo offers live chat and email support. It also provides a help center and a knowledge base with helpful resources. In the community forum, you can connect with other marketers to share insights and get help from Klaviyo experts.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pros<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It supports advanced eCommerce features<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is a user-friendly email marketing tool<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has a robust reporting feature<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Cons<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is not an affordable option for small businesses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer support needs improvement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customization options are limited<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"9_Mailmodo\"><\/span><span style=\"color: #993300;\"><b>9. Mailmodo<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter \" src=\"https:\/\/comparable-amethyst-hfxkywfo1x.edgeone.app\/mailmodo.png\" width=\"916\" height=\"626\"><\/p>\n<p><span style=\"font-weight: 400;\">Mailmodo is an<\/span><a href=\"http:\/\/mailmodo.com\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span style=\"font-weight: 400;\"> AI-powered email marketing platform <\/span><\/a><span style=\"font-weight: 400;\">&nbsp;designed to help businesses create, automate, and optimize campaigns effortlessly. From strategy to copywriting and automation, Mailmodo\u2019s AI Agents handle every step, no technical expertise required. It\u2019s the fastest way to send smart, interactive, and high-performing emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The AI-Powered Email Builder allows users to create on-brand, polished email designs in seconds, easily remixing layouts, colors, and content through AI commands. For hands-on customization, the drag-and-drop editor ensures complete design control with live previews for quality assurance.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mailmodo offers flexible pricing with monthly and annual billing options, along with a forever-free plan for beginners which has limited features. The paid plans scale with email credits and feature access, catering to startups, SMBs, and enterprise teams alike.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Free:<\/b><span style=\"font-weight: 400;\"> It has a forever-free plan with limited features<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Lite:<\/b><span style=\"font-weight: 400;\"> $39\/month<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pro:<\/b><span style=\"font-weight: 400;\"> $79\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Max:<\/strong> $159\/month<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Key Features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Email Assistant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-Powered Email Builder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AMP &amp; Interactive Emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Audience Segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Smart Email Automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bulk Campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Deliverability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced AI Analytics &amp; Insights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drag-and-Drop Editor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email newsletters<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ease of Use and Customer Support<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mailmodo\u2019s intuitive interface makes it easy for both beginners and experienced marketers to design and automate campaigns in minutes. Its AI tools minimize manual work, while drag-and-drop features allow quick customization without coding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform also offers a rich resource hub with tutorials, webinars, and best practices to help users get started quickly. Mailmodo\u2019s customer support team is highly responsive, offering assistance via live chat, email, and community forums.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pros<\/b><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Complete AI email marketing platform with AMP features<\/span><\/li>\n<li><span style=\"font-weight: 400;\">AI-powered campaign creation and automation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Interactive and dynamic AMP email capabilities<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Excellent customer support<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Cons<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slight learning curve when setting up AI agents for the first time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced automation requires higher-tier plans<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"10_GetResponse\"><\/span><span style=\"color: #993300;\"><b>10. GetResponse<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/breakable-tomato-cicb96rqj2.edgeone.app\/Getresponse.png\" width=\"1589\" height=\"772\"><\/p>\n<p>GetResponse is an AI powered email marketing automation system that lets users create customized <a href=\"https:\/\/www.getresponse.com\/features\/marketing-automation\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">email automation campaigns<\/a> in just a matter of clicks. The drag-and-drop interface is integrated with an AI writing assistant that you can deploy to build your campaign instantaneously.<\/p>\n<p>The platform is integrated with over 200 professionally designed email templates, and is equipped with A\/B testing systems, analytics tools, and connects to over 125 third party tools, including Shopify, WordPress, and Zapier.<\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">GetResponse offers a number of features beyond email marketing and automation. It is also ideal for businesses of all sizes. The pricing plans are designed to appeal to all these different business requirements. The prices mentioned below are for an average list size of 1000. All plans have a discount of 18% on annual plans.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Starter:<\/b><span style=\"font-weight: 400;\"> $19\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketer:<\/b><span style=\"font-weight: 400;\"> $59\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creator:<\/b><span style=\"font-weight: 400;\"> $69\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enterprise:<\/b><span style=\"font-weight: 400;\"> Custom pricing<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Key Features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI email assistant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing page and sign up form&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion funnel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web push notification<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS marketing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Course Creator<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinar manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI recommendations<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ease of Use and Customer Support<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">GetResponse has intuitive drag-and-drop tools that makes it easy for non-tech users to set up newsletter sequences seamlessly. The AI-powered tools is ideal for marketers who do not have a creative team to work on the copy. It is also popular among non-English speaking users for its ability to create captivating newsletters.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GetResponse has a robust customer support system that works over both live chat and email. In addition to this, the platform also hosts hundreds of videos and knowledge base articles to help new users onboard on to the platform with ease.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pros<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited monthly email sends and automation workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free custom domains for annual plan users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete marketing automation suite with landing page, website builder, webinar and course creation tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highly intuitive and user-friendly<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Cons<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Needs Zapier subscription for integration with certain popular CRM and ERP tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars and course creator tools available only in the advanced plans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of free tier plan<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/klaviyo-alternatives\/\">Read also: Top Klaviyo Alternatives: Propel Your eCommerce Business Growth<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Factors_to_Consider_in_Email_Marketing_Software_for_SMBs\"><\/span><span style=\"color: #339966;\"><b>Key Factors to Consider in Email Marketing Software for SMBs<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When choosing email marketing software, consider these factors.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Features_and_functionality\"><\/span><span style=\"color: #993300;\"><b>1. Features and functionality<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Different email tools offer robust features for diverse marketing operations. The platform you choose depends on your marketing strategy and the features you need to accomplish your business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you need an <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">audience segmentation<\/a> feature to group your audience into different segments based on predefined attributes. Also, if your marketing team lacks experience with email designing, you may need a tool with prebuilt templates or a drag-and-drop editor to simplify the <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\"><span style=\"font-weight: 400;\">email creation process<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Customer_support\"><\/span><span style=\"color: #993300;\"><b>2. Customer support<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, you may encounter technical issues when using your email marketing platform. Even if you don\u2019t experience any technical faults, you may need answers to questions or specific guides through a process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer service teams assist users through emails, live chat, chatbots, phone, or social media. Other channels are through knowledge bases and community forums. Before choosing a mailing platform, find out how their support center operates and see if it fits your business well.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Mobile_optimization\"><\/span><span style=\"color: #993300;\"><b>3. Mobile optimization<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Optimizing your email for mobile involves using responsive templates or designs that fit all devices, including mobile. According to Litmus, 41.6% of users access their emails on mobile \u2013 webmail and desktop accounts for 40.6% and 16.2% respectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your email marketing tool offers <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/mobile-friendly-ecommerce-email-design\/\"><span style=\"font-weight: 400;\">mobile optimization<\/span><\/a><span style=\"font-weight: 400;\"> functionalities, you can create more attractive emails for a wider audience across devices.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Ease_of_use\"><\/span><span style=\"color: #993300;\"><b>4. Ease of use<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A user-friendly platform is an ideal option for small teams and beginners who may lack experience in using more advanced and sophisticated systems. <\/span><span style=\"font-size: 16px; font-weight: 400;\">Choosing an easy-to-use platform will simplify your email marketing operations, taking away the complexities of building automated workflows, designing emails, or creating contact segments.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Third-party_integrations\"><\/span><span style=\"color: #993300;\"><b>5. Third-party integrations<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You may run multiple business operations with diverse systems and technologies. One way to sync your <a href=\"https:\/\/www.engagebay.com\/blog\/customer-data-integration\/\">customer data<\/a> across these platforms is to adopt a tool that supports quick integration with third-party platforms. These connections ensure consistent data across platforms.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Pricing\"><\/span><span style=\"color: #993300;\"><b>6. Pricing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is, by far, one of the major factors small businesses should consider before selecting their preferred email marketing solution. Understanding the pricing tiers and how they fit your budget will help you choose a plan that allows you to scale in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In choosing your platform, identify the basic features you need and how they improve your marketing strategy. You can start with the free plan or trial to see how it fits your brand framework. You can upgrade to any plan if it\u2019s a good fit, depending on your marketing needs and contact size.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Email_deliverability\"><\/span><span style=\"color: #993300;\"><b>7. Email deliverability<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The goal of email marketing is to reach your audience regardless of their channels or platforms. Sometimes, spam filters trap incoming emails, preventing them from reaching the inbox. This happens when they see an email with suspicious patterns or messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing platforms generally offer unique systems that help you avoid spam filters, increasing your deliverability rate. Some platforms, however, do not support these features. So, choosing tools that enable you to write and send authentic emails from reliable providers is important.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">Read also: 8 Powerful eCommerce Marketing Automation Tools<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottomline\"><\/span><span style=\"color: #339966;\"><b>Bottomline<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finding a suitable and cost-effective email marketing solution for your small business can be challenging since you have a wide range of options with unique functionalities. Even more, finding a perfect fit that aligns with your goals and team capabilities is no easy feat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a small business, finding an affordable platform is key to maximizing your marketing budget while building automated workflows and targeted campaigns to improve audience engagement. We\u2019ve outlined several affordable email systems with different features and pricing structures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to give EngageBay a go,<\/span><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\"> create a free account<\/span><\/a><span style=\"font-weight: 400;\">, build your first automation workflow, and start your campaign. If you&#8217;re going to dive straight into the paid plans, you can start with the <\/span><a href=\"https:\/\/www.engagebay.com\/pricing\/marketing\"><span style=\"font-weight: 400;\">basic plan<\/span><\/a><span style=\"font-weight: 400;\"> or upgrade to higher plans depending on your contact size.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you using any of these tools? Let us know in the comments how they help you simplify your workflows. If you have other tools not listed here, feel free to share them too!<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><span style=\"color: #339966;\"><b>Frequently Asked Questions<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_best_email_marketing_software_for_small_businesses_with_tight_budgets\"><\/span><span style=\"color: #993300;\"><b>What is the best email marketing software for small businesses with tight budgets?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The most affordable email marketing software for small businesses include EngageBay, AWeber, MailerLite, Mailchimp, and HubSpot.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_I_ensure_my_emails_dont_end_up_in_the_spam_folder\"><\/span><span style=\"color: #993300;\"><b>How can I ensure my emails don\u2019t end up in the spam folder?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here are tips to avoid spam filters:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prune\/clean your email list regularly<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve your <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">sender reputation<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comply with data protection laws<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalize your email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Authenticate your email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send personalized and engaging content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make it easy for users to unsubscribe<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_use_email_marketing_software_if_I_have_no_technical_skills\"><\/span><span style=\"color: #993300;\"><b>Can I use email marketing software if I have no technical skills?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, email marketing tools provide easy-to-use, user-friendly features for launching highly personalized campaigns. They also offer training and support, with helpful resources to guide users through the process.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses and startups can engage customers by delivering optimized emails and running targeted campaigns. 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