{"id":56422,"date":"2024-07-02T13:45:25","date_gmt":"2024-07-02T13:45:25","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=56422"},"modified":"2025-04-04T11:06:57","modified_gmt":"2025-04-04T11:06:57","slug":"constant-contact-review","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/","title":{"rendered":"Constant Contact Review 2025: Pros, Cons, Features, Pricing"},"content":{"rendered":"<p>Constant Contact is an email and digital marketing platform with an estimated <a href=\"https:\/\/www.hubspot.com\/comparisons\/constant-contact-vs-mailchimp#:~:text=With%20more%20than%20600%2C000%20customers,email%20marketing%20campaigns%2C%20and%20more.\">600,000 customers<\/a>. Its features include automation, templates, AI, social media marketing, list-building, and reporting, among other tools.<\/p>\n<p>Constant Contact is on your radar if you search for digital marketing software. However, as a startup or small business on a tight budget, you have to spend carefully.<\/p>\n<p>You\u2019re willing to pour money into the right solution to further your marketing goals, but you aren\u2019t sure if that\u2019s Constant Contact.<\/p>\n<p>Having doubts is normal, and some of your reservations may be overcome with research.<\/p>\n<p>In this blog post, we have a detailed Constant Contact review, including pros, cons, core features, reviews and user sentiment, Reddit discussions, and pricing.<\/p>\n<p>Let&#8217;s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#An_Overview_of_Constant_Contact\" >An Overview of Constant Contact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#What_Are_the_Benefits_of_Constant_Contact\" >What Are the Benefits of Constant Contact?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#What_Are_the_Drawbacks_of_Constant_Contact\" >What Are the Drawbacks of Constant Contact?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#User_Reviews_of_Constant_Contact_from_Various_Platforms\" >User Reviews of Constant Contact from Various Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#Community_Feedback_for_Constant_Contact_on_Reddit\" >Community Feedback for Constant Contact on Reddit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#A_Feature-by-Feature_Analysis_of_Constant_Contact\" >A Feature-by-Feature Analysis of Constant Contact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#Constant_Contact_Pricing\" >Constant Contact Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#Evaluation_of_Constant_Contact_Customer_Support\" >Evaluation of Constant Contact Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#Constant_Contact_Usability_and_UX\" >Constant Contact Usability and UX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#Constant_Contact_Deliverability_Rates_and_Reliability\" >Constant Contact Deliverability Rates and Reliability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#Constant_Contact_Integrations_and_Ecosystem\" >Constant Contact Integrations and Ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-review\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><span style=\"color: #339966;\"><strong>Key Takeaways<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Constant Contact is an email marketing tool with a deliverability rate of over 70%. It offers email templates, list building, automation, and SMS marketing, among other features.<\/li>\n<li>If you don\u2019t have a lot of contacts, you might consider Constant Contact for your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-small-businesses\/\">small business email marketing<\/a> needs. However, be aware that the costs of the service increase as your contacts do and can get quite expensive.<\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"An_Overview_of_Constant_Contact\"><\/span><strong><span style=\"color: #339966;\">An Overview of Constant Contact<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/11\/brand-identity-Blog-header.jpg\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/11\/brand-identity-Blog-header.jpg\" alt=\"Constant Contact logo\" width=\"501\" height=\"199\"><\/a><\/p>\n<p>Constant Contact was founded in 1995, beginning life under the name Roving Software. Randy Parker started the company in Massachusetts. By 2004, it was known as Constant Contact, and by 2008, it had acquired the event management system e2M Systems.<\/p>\n<p>That was followed by another acquisition two years later: Nutshell, then CRM Bantam Live in 2011, and SinglePlatform and CardStar in 2012.<\/p>\n<p>Parker sold Constant Contact in late 2015 to Endurance International, which bought the digital marketing software brand to the tune of $1.1 billion. In 2021, Constant Contact became a standalone business after Clearlake Capital, the acquirer of Endurance International, invested $400 billion with Siris Capital toward Constant Contact.<\/p>\n<p>So, what does Constant Contact bring to the table? Well, I\u2019ll go a lot more in-depth later, but for now, know that the software boasts:<\/p>\n<ul>\n<li>Email marketing<\/li>\n<li>Event marketing<\/li>\n<li>Social media marketing<\/li>\n<li>Email automation<\/li>\n<li>eCommerce marketing<\/li>\n<li>SMS marketing<\/li>\n<li>Email templates<\/li>\n<li>List-building tools<\/li>\n<li>AI for emails<\/li>\n<li>Reporting<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-constant-contact\/\">Read more: What is Constant Contact? Features, Cost, Reviews, &amp; Alternatives<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_of_Constant_Contact\"><\/span><strong><span style=\"color: #339966;\">What Are the Benefits of Constant Contact?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Constant Contact can be advantageous for your small business for these reasons.<\/p>\n<h3><strong><span style=\"color: #993300;\">Easy to use<\/span><\/strong><\/h3>\n<p>Few things are worse than signing up for a <a href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-tools\/\">marketing tool<\/a> and discovering that it\u2019s not as user-friendly as you were originally led to believe.<\/p>\n<p>That\u2019s not the case with Constant Contact. The platform is beginner-friendly, with all the options under your plan clearly laid out so you can determine what to do and how to build your campaign.<\/p>\n<h3><strong><span style=\"color: #993300;\">Variety of marketing campaigns<\/span><\/strong><\/h3>\n<p>You can launch all sorts of campaigns with Constant Contact, from traditional marketing campaigns to email marketing, content marketing, social media marketing, and SMS.<\/p>\n<h3><strong><span style=\"color: #993300;\">Good email template quality<\/span><\/strong><\/h3>\n<p>The various email templates available under the Constant Contact umbrella suit any campaign and occasion, from new businesses and startups to more established companies. You can launch new product\/service emails, seasonal campaigns, etc.<\/p>\n<p>All email templates are already optimized for mobile, making them usable sooner. Of course, if you need something more tailored to your unique brand, Constant Contact allows you to customize an email template with drag-and-drop editing.<\/p>\n<h3><strong><span style=\"color: #993300;\">Audience segmentation<\/span><\/strong><\/h3>\n<p>No email campaign will succeed without diluting your audience to specific groups and catering to their interests, needs, and pain points.<\/p>\n<p>That\u2019s why Constant Contact has built-in <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">audience segmentation<\/a> features, lending your campaign the personalization it needs to excel.<\/p>\n<h3><strong><span style=\"color: #993300;\">Automation to save time<\/span><\/strong><\/h3>\n<p>Marketing campaigns are time-consuming, which you\u2019ll learn the more you do them. Constant Contact\u2019s bevy of automation features, especially in <a href=\"https:\/\/www.engagebay.com\/blog\/email-automation\/\">email automation<\/a>, will help you regain valuable time as a small business owner.<\/p>\n<h3><strong><span style=\"color: #993300;\">Integrations for convenience<\/span><\/strong><\/h3>\n<p>Who wants to start all over with their workflow when switching to a new tool or software? Constant Contact integrates with many existing digital marketing tools and software, more than 300, with new ones always being added to the list.<\/p>\n<p>You can add Constant Contact to your daily workflow without a steep learning curve, which is excellent.<\/p>\n<h3><strong><span style=\"color: #993300;\">Advanced analytics<\/span><\/strong><\/h3>\n<p>Dig deep into your marketing campaigns using Constant Contact\u2019s detailed reporting, which spells out all the KPIs that matter to your small business.<\/p>\n<p>You can use the reporting for prospect identification, campaign tailoring, time savings, and better productivity.<\/p>\n<h3><strong><span style=\"color: #993300;\">Support<\/span><\/strong><\/h3>\n<p>The support available to help you with questions or issues with Constant Contact is also a benefit.<\/p>\n<p>You can contact Constant Contact by phone to discuss digital marketing, email billing, <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> and lead gen, and more. Constant Contact has phone hours Monday through Friday as well as weekend hours.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-vs-constant-contact\/\">Read also: Mailchimp vs Constant Contact &#8212; What&#8217;s Right for You?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Drawbacks_of_Constant_Contact\"><\/span><strong><span style=\"color: #339966;\">What Are the Drawbacks of Constant Contact?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This review of Constant Contact is designed to be balanced, which means looking at both sides of the coin. Indeed, Constant Contact has racked up its share of complaints over the years, so it\u2019s only fair to look at them.<\/p>\n<h3><strong><span style=\"color: #993300;\">Perhaps too costly for small businesses<\/span><\/strong><\/h3>\n<p>The Lite plan, with pricing starting at $12 a month, looks promising to startups, but there are several things to know. First, as the most basic of the three plans, you won\u2019t get much scalability. Constant Contact wants you to upgrade to get better features.<\/p>\n<p>The other fact is this: Constant Contact prices and plans depend on how many contacts you have. As you grow, you\u2019ll inevitably have to increase your pricing plan.<\/p>\n<p>Further, it\u2019s unhelpful that Constant Contact has several add-ons that are only available when paying extra. For example, you can\u2019t use SMS marketing without an add-on; the cost is $10 for up to 500 messages.<\/p>\n<h3><strong><span style=\"color: #993300;\">Support isn\u2019t 24\/7<\/span><\/strong><\/h3>\n<p>Does Constant Contact have good support? Yes. Is it nice that they have weekend hours? Again, yes.<\/p>\n<p>However, what if you have an issue outside Constant Contact\u2019s support hours? There is no 24\/7 support. That could leave you out in the cold if you\u2019re working late and have an issue or are in a time zone, in direct contrast to the Constant Contact team, headquartered in the United States.<\/p>\n<h3><strong><span style=\"color: #993300;\">No custom forms<\/span><\/strong><\/h3>\n<p>I appreciate the variety of forms in Constant Contact, including flyouts, <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, banners, signup forms, and pop-ups of all kinds, such as opt-in forms.<\/p>\n<p>However, you&#8217;ll be disappointed if you want to customize the forms in line with your campaign or branding.<\/p>\n<p>You can\u2019t change much in the forms, only the copy, title, and description. You can add a few custom fields, but it\u2019s not as advanced and on-brand as some companies will want.<\/p>\n<p>This can leave you feeling hindered. Small businesses already work hard to build a distinct brand, so you\u2019ll want that reinforcement and consistency to get your brand to stick in the minds of your consumers.<\/p>\n<p>When you can\u2019t be consistent in your branding, especially when it\u2019s such an important part of your marketing campaign, you might find it harder to cement your small business.<\/p>\n<h3><strong><span style=\"color: #993300;\">Lack of advanced automation<\/span><\/strong><\/h3>\n<p>I love a good <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation system<\/a>, and I\u2019m sure you do, too, which is why you\u2019re considering Constant Contact.<\/p>\n<p>At its core, the automation works just fine. If you only create basic workflows, you\u2019ll never know what you\u2019re missing.<\/p>\n<p>However, I\u2019ve found that you\u2019re very limited regarding customization options for your automation. For example, you can\u2019t launch a multi-channel automation workflow, and enmeshing conditions and actions doesn\u2019t work.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-competitors\/\">Read more: Constant Contact Competitors &#8212; Features, Pricing, Pros and Cons<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"User_Reviews_of_Constant_Contact_from_Various_Platforms\"><\/span><strong><span style=\"color: #339966;\">User Reviews of Constant Contact from Various Platforms<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course, don\u2019t just take my word for it. To bolster the positives and negatives of Constant Contact and provide some other perspectives, I\u2019ve compiled good and bad reviews from software resources Capterra and G2.<\/p>\n<p>I\u2019ll share the top two positive and negative reviews for both platforms to keep it balanced.<\/p>\n<h3><strong><span style=\"color: #993300;\">Capterra<\/span><\/strong><\/h3>\n<p>Constant Contact has a 4.4-star rating out of a possible five on Capterra based on 2,731 reviews. Here are four plucked from the site.<\/p>\n<p>One software engineer ranked Constant Contact five stars after using it for more than two years, with five stars for ease of use, five stars for customer service, five stars for features, and four stars for value for the money. The review is as follows:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161350.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-56425\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161350.png\" alt=\"Constant Contact positive Capterra review\" width=\"800\" height=\"604\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161350.png 901w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161350-300x226.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161350-768x580.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161350-150x113.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Another, who calls themselves a \u201cchief fun officer\u201d in the e-learning industry, gave Constant Contact four stars after using it for over two years.<\/p>\n<p>They ranked the ease of use <a href=\"https:\/\/www.engagebay.com\/blog\/five-star-reviews\/\">five stars<\/a>, the customer service five stars, the features four stars, and the value for the money four stars.<\/p>\n<p>Their review reads:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161501.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-56426\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161501.png\" alt=\"Constant Contact positive Capterra review\" width=\"800\" height=\"711\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161501.png 913w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161501-300x266.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161501-768x682.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161501-150x133.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Okay, now it\u2019s time for the bad reviews on Capterra. One CEO in information technology and services who used Constant Contact for under six months gave it an overall star rating of one of five.<\/p>\n<p>They ranked the ease of use a two, the customer service a one, features a three, and the value for the money a two.<\/p>\n<p>Here is their commentary:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161649.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-56427\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161649.png\" alt=\"Constant Contact negative Capterra review\" width=\"800\" height=\"924\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161649.png 846w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161649-260x300.png 260w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161649-768x887.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161649-150x173.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Another negative review with a title that reads, \u201cWe finally got rid of it!!!\u201d sounded downright relieved to ditch Constant Contact.<\/p>\n<p>They\u2019re a veterinary office manager who used the software for a year or two and ranked it one star overall. Their ease-of-use rating was a one, as was the case for customer service and features.<\/p>\n<p>Here is the full review:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161749.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-56428\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161749.png\" alt=\"Constant Contact negative review on Capterra\" width=\"800\" height=\"644\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161749.png 944w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161749-300x242.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161749-768x618.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161749-150x121.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">G2<\/span><\/strong><\/h3>\n<p>Over on G2, Constant Contact has a positive rating of four of five stars based on 5,770 reviews and 31 discussions. As I did with Capterra, I\u2019ll show you two of the most positive and negative reviews, starting with the good ones.<\/p>\n<p>First, we have a review from a business manager of a small business with 50 or fewer employees. They ranked Constant Contact five stars and said they have no complaints after using it for three months.<\/p>\n<p>The full review reads:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161846.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-56429\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161846.png\" alt=\"Positive G2 review for Capterra\" width=\"800\" height=\"318\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161846.png 1799w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161846-300x119.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161846-1024x406.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161846-768x305.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161846-1536x610.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-161846-150x60.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Another positive review from a small business owner ranked Constant Contact five stars. Their only complaint was how the emails they send through Constant Contact often get blocked for spam.<\/p>\n<p>Their full commentary is as follows:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162031.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-56430\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162031.png\" alt=\"Positive G2 review of Constant Contact\" width=\"800\" height=\"349\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162031.png 1815w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162031-300x131.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162031-1024x447.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162031-768x335.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162031-1536x670.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162031-150x65.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>And what about the bad reviews?<\/p>\n<p>Yes, Constant Contact has a handful of them on G2, beginning with this one, who rated the service zero stars and said they had been clients for 14 years.<\/p>\n<p>According to the review, some policy changes and customer service difficulties led to their complaints.<\/p>\n<p>Read it for yourself:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162208.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-56431\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162208.png\" alt=\"Negative G2 review for Constant Contact\" width=\"800\" height=\"466\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162208.png 1811w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162208-300x175.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162208-1024x597.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162208-768x448.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162208-1536x896.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162208-150x87.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Another review about the same time mentions that Constant Contact has \u201cgone to the dogs.\u201d<\/p>\n<p>This small business CEO ranked Constant Contact one out of five stars. The company responded to the review, which you can see below.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162246.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-56432\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162246.png\" alt=\"Negative G2 review of Constant Contact\" width=\"800\" height=\"402\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162246.png 1824w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162246-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162246-1024x514.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162246-768x386.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162246-1536x771.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-162246-150x75.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Community_Feedback_for_Constant_Contact_on_Reddit\"><\/span><strong><span style=\"color: #339966;\">Community Feedback for Constant Contact on Reddit<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reddit has <a href=\"https:\/\/backlinko.com\/reddit-users\">more than 73 million active users per day<\/a>, so it\u2019s a good litmus test to gauge Constant Contact&#8217;s popularity further. Bearing that in mind, let\u2019s see what the consensus is.<\/p>\n<p>One comment mentioned that the user stopped using Constant Contact because of the price and swapped to Mailchimp.<\/p>\n<p>Here is the full post:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163446.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-56433\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163446.png\" alt=\"Reddit post on Constant Contact from Osrule86\" width=\"800\" height=\"350\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163446.png 1114w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163446-300x131.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163446-1024x448.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163446-768x336.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163446-150x66.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Another user had this to say:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163620.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-56434\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163620.png\" alt=\"Reddit comment on Constant Contact by Ediprima\" width=\"800\" height=\"310\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163620.png 1157w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163620-300x116.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163620-1024x397.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163620-768x297.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-19-163620-150x58.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Overall, the consensus on Reddit is that Constant Contact is okay and even good but not the greatest tool and not necessarily better than MailChimp.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-analytics\/\">Read also: Email Analytics &#8212; A Guide to Mastering Engagement and Conversions<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Feature-by-Feature_Analysis_of_Constant_Contact\"><\/span><strong><span style=\"color: #339966;\">A Feature-by-Feature Analysis of Constant Contact<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you ready to dive deeply into Constant Contact\u2019s features and see what they offer? Buckle in, and let\u2019s go.<\/p>\n<h3><strong><span style=\"color: #993300;\">Email marketing<\/span><\/strong><\/h3>\n<p>Like many digital marketing platforms, Constant Contact has begun integrating AI into more of its features, with email marketing chief among them.<\/p>\n<p>If you\u2019re struggling to write converting copy in your <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject lines<\/a> or emails, you can let Constant Contact\u2019s AI handle the task after inputting only a few keywords.<\/p>\n<p>The time savings for small business owners are immense, especially if you devote a lot of weekly hours to emailing.<\/p>\n<p>That\u2019s not all. You can also issue polls and surveys, send sign-up forms, and <a href=\"https:\/\/www.engagebay.com\/blog\/email-automation\/\">automate email marketing<\/a>. Take your email marketing campaigns on the go with the Constant Contact Mobile app, which includes a contact overview and reporting.<\/p>\n<h3><strong><span style=\"color: #993300;\">Email templates<\/span><\/strong><\/h3>\n<p>Constant Contact has plenty of email themes for you to explore. You can finetune any template a little or a lot, from seasonal emails to welcome messages and newsletters. Below is a smattering of some of Constant Contact\u2019s premade solutions.<\/p>\n<figure style=\"width: 801px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.elegantthemes.com\/blog\/wp-content\/uploads\/2022\/09\/Constant-Contact-Pre-made-Email-Templates-scaled.webp\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.elegantthemes.com\/blog\/wp-content\/uploads\/2022\/09\/Constant-Contact-Pre-made-Email-Templates-scaled.webp\" alt=\"Constant Contact email themes preview\" width=\"801\" height=\"459\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/www.elegantthemes.com\/blog\/wp-content\/uploads\/2022\/09\/Constant-Contact-Pre-made-Email-Templates-scaled.webp\">Elegant Themes<\/a><\/em><\/figcaption><\/figure>\n<p>You\u2019ll recall that all default themes are mobile-optimized already. It\u2019s also simple to build your own template, adding elements like images, text, buttons, dividers, spacers, and text.<\/p>\n<figure style=\"width: 803px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dt2sdf0db8zob.cloudfront.net\/wp-content\/uploads\/2021\/01\/5-best-constant-contact-email-templates-v2-8.jpeg\"><img decoding=\"async\" class=\"\" src=\"https:\/\/dt2sdf0db8zob.cloudfront.net\/wp-content\/uploads\/2021\/01\/5-best-constant-contact-email-templates-v2-8.jpeg\" alt=\"Using Constant Contact email builder\" width=\"803\" height=\"383\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/dt2sdf0db8zob.cloudfront.net\/wp-content\/uploads\/2021\/01\/5-best-constant-contact-email-templates-v2-8.jpeg\">CloudFront<\/a><\/em><\/figcaption><\/figure>\n<h3><strong><span style=\"color: #993300;\">SMS marketing<\/span><\/strong><\/h3>\n<p>Although it doesn\u2019t come with a pricing plan right out of the box, <a href=\"https:\/\/www.engagebay.com\/marketing\/sms-marketing\">SMS marketing<\/a> is a Constant Contact feature.<\/p>\n<p>With more than <a href=\"https:\/\/www.emarketer.com\/content\/5-charts-showing-potential-of-text-message-sms-marketing\">65% of the global population<\/a> using SMS to communicate with businesses and brands, it behooves your small business to launch SMS functionality, especially if your competitors are doing it.<\/p>\n<p>Constant Contact says its clients\u2019 SMS campaigns have open rates of up to 98%. Perhaps that\u2019s because the service offers short and simple layouts and an editor that handles pesky tasks like determining your character count.<\/p>\n<p>You can also use AI to write your texts and test them within Constant Contact before you send them.<\/p>\n<p>If you don\u2019t yet have a professional outbound number for client or customer communications, you can also get hooked up by using Constant Contact, so its SMS marketing features are truly robust.<\/p>\n<h3><strong><span style=\"color: #993300;\">Automation<\/span><\/strong><\/h3>\n<p>While maybe not its strongest feature, Constant Contact\u2019s automation is efficient for marketing newbies and startups looking to get basic campaigns out the door.<\/p>\n<p>You can launch email and SMS campaigns, including <a href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">drip email campaigns<\/a> with automatic follow-ups.<\/p>\n<p>And if you don\u2019t know the first thing about building <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\/\">automation workflows<\/a>, that\u2019s okay. You don\u2019t have to be an expert to use Constant Contact, as it offers plug-and-play path templates and examples. You can finetune them to suit your business and brand or use them as is.<\/p>\n<h3><strong><span style=\"color: #993300;\">Social media marketing<\/span><\/strong><\/h3>\n<p>Constant Contact is no slouch when it comes to social media marketing. It supports all your social accounts, including LinkedIn, Instagram, and Facebook.<\/p>\n<p>If you\u2019ve struggled to track down new leads on those social platforms, that should change once you\u2019re hooked into Constant Contact.<\/p>\n<p>You can launch social media ads within the platform to diversify your audience. Further, Constant Contact sends you notifications about your notifications. In other words, when you get comments on social media, you will receive an alert to respond immediately.<\/p>\n<p>Best of all, you can schedule your social posts so they\u2019re always tidy and timely!<\/p>\n<h3><strong><span style=\"color: #993300;\">List-building tools<\/span><\/strong><\/h3>\n<p>Besides the above features, one of Constant Contact\u2019s most prominent list-building tools is its lead-generation landing pages. You might not have much customization, but the landing pages should be sufficient for startups.<\/p>\n<p>Constant Contact\u2019s contact management system is like a mini-CRM. You can upload your contacts from various sources, including Salesforce, Outlook, or Excel, then provide information on them and create specialized audience segments.<\/p>\n<h3><strong><span style=\"color: #993300;\">Event marketing<\/span><\/strong><\/h3>\n<p>Does your small business regularly host or participate in events? Rather than seek out yet another software to ensure your events go off without a hitch, you can explore Constant Contact\u2019s event marketing features.<\/p>\n<p>It will curate your guest list, send out invites, promote your upcoming event, and keep all relevant details in one spot so you can focus on the parts of your event that you can\u2019t plan through Constant Contact.<\/p>\n<h3><strong><span style=\"color: #993300;\">eCommerce<\/span><\/strong><\/h3>\n<p>Has your startup launched an eCommerce platform? You can connect platforms from <a href=\"https:\/\/www.engagebay.com\/blog\/woocommerce-vs-magento\/\">WooCommerce<\/a> to Stripe, Wix, Shopify, Etsy, ShipStation, eBay, Magento, and more to Constant Contact, then use its email marketing capabilities to communicate and connect with your audience.<\/p>\n<p>I\u2019m discussing product recommendations featuring your images for personalization and more sales.<\/p>\n<h3><strong><span style=\"color: #993300;\">Integrations<\/span><\/strong><\/h3>\n<p>With more than 6,500 integrations, I won\u2019t name them all, but some of the most popular choices for small businesses include:<\/p>\n<ul>\n<li>ShipStation<\/li>\n<li>BigCommerce<\/li>\n<li>WooCommerce<\/li>\n<li>eBay<\/li>\n<li>Shopify<\/li>\n<li>Vimeo<\/li>\n<li>Canva<\/li>\n<li>DonorPerfect<\/li>\n<li>Mindbody<\/li>\n<li>SurveyMonkey<\/li>\n<li>Eventbrite<\/li>\n<li>Outlook<\/li>\n<li>Salesforce<\/li>\n<li>WordPress<\/li>\n<li>Facebook Ads<\/li>\n<li>Google Ads<\/li>\n<li>Facebook<\/li>\n<li>Zapier<\/li>\n<li>Salesforce<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">Reporting<\/span><\/strong><\/h3>\n<p>The only way to ascertain the value of your marketing campaigns is through KPIs, which Constant Contact offers in droves.<\/p>\n<figure style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/08\/img_610d559a7fea3-600x290.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/08\/img_610d559a7fea3-600x290.png\" alt=\"Constant Contact reporting \" width=\"600\" height=\"290\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of Constant Contact<\/em><\/figcaption><\/figure>\n<p>All the <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/\">email marketing tools<\/a> you need are at your fingertips, from segmentation rates to heat maps for click tracking, open and click-through rates, conversions, and more.<\/p>\n<p>You can even narrow your open rates for desktop versus mobile, then request an engagement report that spells everything out.<\/p>\n<p>If you\u2019ve launched several campaigns recently, you can compare five against one another to see which one ranked first and why.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Constant_Contact_Pricing\"><\/span><strong><span style=\"color: #339966;\">Constant Contact Pricing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-04-19-174700-1.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-60771\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-04-19-174700-1.jpeg\" alt=\"Constant Contact pricing\" width=\"1803\" height=\"853\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-04-19-174700-1.jpeg 1803w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-04-19-174700-1-300x142.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-04-19-174700-1-1024x484.jpeg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-04-19-174700-1-768x363.jpeg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-04-19-174700-1-1536x727.jpeg 1536w\" sizes=\"(max-width: 1803px) 100vw, 1803px\" \/><\/a><\/p>\n<p>You\u2019ve heard that Constant Contact is expensive, but just how expensive <em>is <\/em>expensive, anyway?<\/p>\n<p>Let\u2019s take a look!<\/p>\n<h3><strong><span style=\"color: #993300;\">Lite plan<\/span><\/strong><\/h3>\n<p>The Lite plan starts at <strong>$12 monthly<\/strong> if you have up to 500 contacts. Here\u2019s a breakdown of pricing as your contacts list increases:<\/p>\n<ul>\n<li>$30 a month for 501 to 1,000 contacts<\/li>\n<li>$50 a month for 1,001 to 2,500 contacts<\/li>\n<li>$80 a month for 2,501 to 5,000 contacts<\/li>\n<li>$120 a month for 5,001 to 10,000 contacts<\/li>\n<li>$180 a month for 10,001 to 15,000 contacts<\/li>\n<li>$230 a month for 15,001 to 20,000 contacts<\/li>\n<li>$280 a month for 20,001 to 25,000 contacts<\/li>\n<li>$310 a month for 25,001 to 30,000 contacts<\/li>\n<li>$340 a month for 30,001 to 35,000 contacts<\/li>\n<li>$370 a month for 35,001 to 40,000 contacts<\/li>\n<li>$400 a month for 40,001 to 45,000 contacts<\/li>\n<li>$430 a month for 50,000+ contacts<\/li>\n<\/ul>\n<p>And that\u2019s for the most basic plan!<\/p>\n<p>Here\u2019s what the Lite plan includes:<\/p>\n<ul>\n<li>More than 300 integrations<\/li>\n<li>Marketing campaign calendar<\/li>\n<li>Social reporting<\/li>\n<li>LinkedIn, Instagram, and Facebook posting<\/li>\n<li>SMS campaigns for $10 a month with SMS reporting and text-to-join<\/li>\n<li>Sell event products and services<\/li>\n<li>Event payments<\/li>\n<li>Event registration forms<\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/crm-for-marketing\/\">Marketing CRM<\/a> with web signup forms and contact management<\/li>\n<li>Automated welcome emails<\/li>\n<li>Inbox previews as an add-on for $10 a month<\/li>\n<li>Engagement and reach reporting<\/li>\n<li>Surveys and polls in emails<\/li>\n<li>AI content recommendations<\/li>\n<li>Drag-and-drop email templates<\/li>\n<li>Phone, <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">live chat<\/a>, and self-service support<\/li>\n<li>1 GB of storage<\/li>\n<li>One user<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">Standard plan<\/span><\/strong><\/h3>\n<p>The Standard plan starts at <strong>$35 a month<\/strong>, but only for 500 contacts. Let\u2019s take a closer look at the tiered pricing for this plan.<\/p>\n<ul>\n<li>$55 a month for 501 to 1,000 contacts<\/li>\n<li>$75 a month for 1,001 to 2,500 contacts<\/li>\n<li>$110 a month for 2,501 to 5,000 contacts<\/li>\n<li>$160 a month for 5,001 to 10,000 contacts<\/li>\n<li>$210 a month for 10,001 to 15,000 contacts<\/li>\n<li>$260 a month for 15,001 to 20,000 contacts<\/li>\n<li>$310 a month for 20,001 to 25,000 contacts<\/li>\n<li>$340 a month for 25,001 to 30,000 contacts<\/li>\n<li>$370 a month for 30,001 to 35,000 contacts<\/li>\n<li>$400 a month for 35,001 to 40,000 contacts<\/li>\n<li>$430 a month for 40,001 to 45,000 contacts<\/li>\n<li>$460 a month for 45,001 to 50,000 contacts<\/li>\n<li>Custom pricing for 50,000+ contacts<\/li>\n<\/ul>\n<p>The Standard plan includes everything in the Lite plan, plus:<\/p>\n<ul>\n<li>Social media ads manager<\/li>\n<li>Schedule social marketing posts in advance<\/li>\n<li>Contact activity segmentation, contact segmentation, and custom segmentation in the marketing CRM<\/li>\n<li>Automation path templates<\/li>\n<li>Resend non-openers through automation<\/li>\n<li>Newsletter archives<\/li>\n<li>Drilldown email reporting<\/li>\n<li>Subject line personalization<\/li>\n<li>Subject line recommendations<\/li>\n<li>Subject line A\/B testing<\/li>\n<li>Scheduled email sending<\/li>\n<li>10 GB of storage<\/li>\n<li>Three users<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">Premium plan<\/span><\/strong><\/h3>\n<p>The costliest of the three, the Premium plan starts at <strong>$80 a month<\/strong> for up to 500 contacts. Here\u2019s what the rest of the pricing tier looks like:<\/p>\n<ul>\n<li>$110 a month for 501 to 1,000 contacts<\/li>\n<li>$150 a month for 1,001 to 2,500 contacts<\/li>\n<li>$200 a month for 2,501 to 5,000 contacts<\/li>\n<li>$275 a month for 5,001 to 10,000 contacts<\/li>\n<li>$325 a month for 10,001 to 15,000 contacts<\/li>\n<li>$375 a month for 15,001 to 20,000 contacts<\/li>\n<li>$425 a month for 20,001 to 25,000 contacts<\/li>\n<li>$455 a month for 25,001 to 30,000 contacts<\/li>\n<li>$485 a month for 30,001 to 35,000 contacts<\/li>\n<li>$515 a month for 35,001 to 40,000 contacts<\/li>\n<li>$545 a month for 40,001 to 45,000 contacts<\/li>\n<li>$575 a month for 45,001 to 50,000 contacts<\/li>\n<li>Custom pricing for 50,000+ contacts<\/li>\n<\/ul>\n<p>The Premium plan is the most inclusive, with everything above, plus:<\/p>\n<ul>\n<li>SEO recommendations<\/li>\n<li>Google Ads Manager access<\/li>\n<li>Retargeting ads<\/li>\n<li>500 SMS messages a month included at no extra cost<\/li>\n<li>Custom automation paths<\/li>\n<li>Engagement heat map<\/li>\n<li>Dynamic email content<\/li>\n<li>25 GB of storage<\/li>\n<li>Unlimited users<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-pricing\/\">Read more: Constant Contact Pricing 101 &#8212; Plans, Reviews, and Comparisons<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Evaluation_of_Constant_Contact_Customer_Support\"><\/span><strong><span style=\"color: #339966;\">Evaluation of Constant Contact Customer Support<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest factors in your decision-making on whether to use Constant Contact for your small business communication needs will undoubtedly come down to customer support, or lack thereof.<\/p>\n<p>So, what\u2019s in store for you?<\/p>\n<p>Well, one user who lauded Constant Contact, ranking it four of five stars on G2, praised its support, stating that \u201cyou can do email cheaper, but you will never have the same level of support that Constant Contact offers.\u201d<\/p>\n<p>However, another G2 review with high marks\u2014this time rating the service five stars\u2014complained about the support. They offered some valuable insights:<\/p>\n<p>\u201cIt\u2019s sometimes difficult to get a knowledgeable representative on the phone when we\u2019re having a technical difficulty, but since our requests are usually something that has to be evaluated to a higher support level, I guess it\u2019s to be expected that we have to talk to the casual support people first.\u201d<\/p>\n<p>Another five-star G2 review stated, &#8220;they have great customer service for the VERY few times I have needed extra support.\u201d<\/p>\n<p>There\u2019s also a zero-star review on the platform that delves into their customer service experience. I\u2019ll share the screenshot below.<\/p>\n<p>They don\u2019t appreciate a 14-year client!<\/p>\n<p>Constant Contact\u2019s customer service seems to suffice but could always improve. You\u2019ll recall that their customer support isn\u2019t available 24\/7, so changing that and improving the knowledgeability of their reps through training could help this service tremendously.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Constant_Contact_Usability_and_UX\"><\/span><strong><span style=\"color: #339966;\">Constant Contact Usability and UX<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another substantial factor as your small business weighs whether Constant Contact is right for you is how easy the software is to use.<\/p>\n<p>Constant Contact has been around for a long time, so it knows a thing or two about attractive interfaces. It\u2019s designed as a beginner-friendly tool, so as you would expect, it has an interface that matches. Here\u2019s what the analytics look like, for example.<\/p>\n<figure style=\"width: 798px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i.ytimg.com\/vi\/GV6r0xaWxxo\/maxresdefault.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"\" src=\"https:\/\/i.ytimg.com\/vi\/GV6r0xaWxxo\/maxresdefault.jpg\" alt=\"Constant Contact interface\" width=\"798\" height=\"449\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of YouTube<\/em><\/figcaption><\/figure>\n<p>As you can see, even though there are many options to select from, the interface is neat, tidy, and easily navigable.<\/p>\n<p>It follows in the footsteps of the rest of Constant Contact\u2019s menus, which have similar layouts, so whether you\u2019re a first-time marketing campaigner or a guru, you can figure out the platform and launch your next campaign.<\/p>\n<p>Speaking of campaigns, let\u2019s dig a little deeper into the process of building emails within Constant Contact.<\/p>\n<figure style=\"width: 628px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/images.businessnewsdaily.com\/app\/uploads\/2022\/08\/01033209\/constant-contact-tools.png\"><img decoding=\"async\" class=\"\" src=\"https:\/\/images.businessnewsdaily.com\/app\/uploads\/2022\/08\/01033209\/constant-contact-tools.png\" alt=\"Building an email campaign with Constant Contact\" width=\"628\" height=\"303\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/images.businessnewsdaily.com\/app\/uploads\/2022\/08\/01033209\/constant-contact-tools.png\">Business News Daily<\/a><\/em><\/figcaption><\/figure>\n<p>As the image above illustrates, it\u2019s pretty much as easy as can be.<\/p>\n<p>You title your email campaign, then choose the Build option to explore selections like images, text, buttons, and more. You can also explore the Design and Images submenus to build a perfect email marketing campaign for your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Constant_Contact_Deliverability_Rates_and_Reliability\"><\/span><strong><span style=\"color: #339966;\">Constant Contact Deliverability Rates and Reliability<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Okay, but if you send emails, will they go through, or will you run into trouble?<\/p>\n<p>According to Constant Contact, its <a href=\"https:\/\/www.constantcontact.com\/blog\/what-is-email-deliverability\/#:~:text=Constant%20Contact%2C%20however%2C%20boasts%20one,are%20built%20into%20the%20platform.\">email deliverability rates are 97% on average<\/a>. Of course, you would expect Constant Contact to toot its own horn, but do its claims live up to reality?<\/p>\n<p><a href=\"https:\/\/www.emaildeliverabilityreport.com\/en\/deliverability\/constantcontact\/\">Email Delivery Report<\/a>, a service that tracks those metrics, sent 379.618 emails using Constant Contact, with 80.828 that went to spam, 14.800 that were \u201clost\u201d or never delivered, and 283.990 that was delivered. In other words, only 74.81% of the emails sent made it.<\/p>\n<p>Several reviews have mentioned how using Constant Contact would sometimes get a company\u2019s emails relegated to the spam filter, so the numbers above seem like a more accurate measure of email deliverability,<\/p>\n<p>Are you curious how that compares to other email marketing tools? Here\u2019s a breakdown of the <a href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">email deliverability rates<\/a>:<\/p>\n<ul>\n<li>Newsletter2Go \u2013 69.66% of emails (28.449)<\/li>\n<li>SendPulse \u2013 74.85% of emails (285.275)<\/li>\n<li>MailerLite \u2013 74.99% of emails (284.377)<\/li>\n<li>Benchmark Email \u2013 75.11% of emails (286.199)<\/li>\n<li>Brevo \u2013 75.20% of emails (285.783)<\/li>\n<li>Mailchimp \u2013 75.84% of emails (287.481)<\/li>\n<li>Clever Elements \u2013 75.96% of emails (287.963)<\/li>\n<li>ConvertKit \u2013 76.36% of emails (290.653)<\/li>\n<li>Mailify \u2013 76.85% of emails (291.740)<\/li>\n<li>Moosend \u2013 77.92% of emails (295.626)<\/li>\n<li>HubSpot \u2013 78.04% of emails (297.472)<\/li>\n<li>Rapidmail \u2013 78.05% of emails (295.673)<\/li>\n<li>Mailjet \u2013 78.77% of emails (298.919)<\/li>\n<li>AWeber \u2013 79.64% of emails (302.220)<\/li>\n<li>KlickTipp \u2013 79.73% of emails (302.413)<\/li>\n<li>CampaignMonitor \u2013 79.78% of emails (303.096)<\/li>\n<li>ActiveCampaign \u2013 80.96% of emails (307.926)<\/li>\n<li>CleverReach \u2013 80.97% of emails (307.541)<\/li>\n<li>GetResponse \u2013 82.78% of emails (314.590)<\/li>\n<\/ul>\n<p>Based on the information above, Constant Contact ranks second-to-last in email deliverability, so while its numbers are good, many services are better than theirs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Constant_Contact_Integrations_and_Ecosystem\"><\/span><strong><span style=\"color: #339966;\">Constant Contact Integrations and Ecosystem<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Constant Contact offers several hundred integrations, but how well do they work with the other tools in your workflow? Pretty well, although it depends on the integration.<\/p>\n<p>For example, a G2 review of Constant Contact that rated the service four-and-a-half stars mentioned that \u201csome of the integrations are a little clunky or require third-party software.\u201d<\/p>\n<p>Another reviewer on G2 that ranked the service four stars says Constant Contact \u201cneeds improvement,\u201d focusing mostly on its integrations. According to them, the \u201cintegrations leave much to be desired.\u201d<\/p>\n<p>While many users had no complaints about the Constant Contact ecosystem, others wished it didn\u2019t rely on Zapier (the aforementioned third party) to expand its integrations library.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Constant Contact is a beginner-friendly <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing software<\/a> that small businesses often use. Its pricing is one of its biggest detriments, as Constant Contact uses a pay-as-you-obtain-contacts model with costs that inch up and up.<\/p>\n<p>If you have the room in your budget, be aware that you can\u2019t customize all areas of your campaign from scratch (such as forms), and customer support has garnered its fair share of complaints. The email deliverability rate is also about 20% lower than Constant Contact claims.<\/p>\n<p>Of course, no email marketing software is perfect. If you have solutions to accommodate the downsides, Constant Contact could be the tool you need to propel your small business to another level.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, landing page and<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">, segmentation and personalization, sales pipelines, live chat, and more.&nbsp;<\/span><\/p>\n<p>With EngageBay, you get better email deliverability rates, more features at affordable pricing, and more. You also get unlimited contacts with the Pro plan, which costs only $99\/month!<\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up for free<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay or<\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\"> book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts.&nbsp;<\/span><\/p>\n<hr>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span><strong><span style=\"color: #339966;\">Frequently Asked Questions (FAQ)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong><span style=\"color: #993300;\">1. How does constant contact compare to other email marketing tools regarding features?<\/span><\/strong><\/h3>\n<p>Constant Contact has many of the standard features for email marketing, including drag-and-drop email builders, email templates, automation, campaign management, and reporting.<\/p>\n<p>However, you\u2019ll recall that Constant Contact offers fewer customization options if you build forms into your email marketing campaign.<\/p>\n<h3><strong><span style=\"color: #993300;\">2. What are the most common issues users face with constant contact?<\/span><\/strong><\/h3>\n<p>Email deliverability is certainly one primary issue. Others include the lack of 24\/7 support and the frequent reports of Constant Contact emails ending up in the spam filter, even when the sender doesn\u2019t practice spammy practices.<\/p>\n<h3><strong><span style=\"color: #993300;\">3. Is constant contact suitable for businesses of all sizes?<\/span><\/strong><\/h3>\n<p>It is, although small businesses and startups may soon find themselves priced out of using Constant Contact, as this is a costly service.<\/p>\n<h3><strong><span style=\"color: #993300;\">4. How user-friendly is constant contact for beginners?<\/span><\/strong><\/h3>\n<p>Incredibly! Between the drag-and-drop editing, preexisting templates, and user-friendly interface, Constant Contact is a solid email marketing tool for new business owners to pick up and use.<\/p>\n<h3><strong><span style=\"color: #993300;\">5. What is the general user sentiment toward Constant Contact\u2019s customer service?<\/span><\/strong><\/h3>\n<p>Generally, it\u2019s favorable, but people rightfully have complaints, such as the lack of availability outside of prescribed hours and knowledgeability issues.<\/p>\n<h3><strong><span style=\"color: #993300;\">6. Can Constant Contact handle high-volume email campaigns effectively?<\/span><\/strong><\/h3>\n<p>Yes, but remember that its deliverability rate is less than 80%, even though it mentions on its website that the rate is over 95%.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Constant Contact is an email and digital marketing platform with an estimated 600,000 customers. 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