{"id":5741,"date":"2019-07-09T10:53:06","date_gmt":"2019-07-09T10:53:06","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=5741"},"modified":"2026-01-23T06:46:06","modified_gmt":"2026-01-23T06:46:06","slug":"html-or-plain-text-emails","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/html-or-plain-text-emails\/","title":{"rendered":"Which Is Better: HTML or Plain Text Emails?"},"content":{"rendered":"

A shiny new email arrives in your inbox from a company you like doing business with. You excitedly open it and see a slew of impressive graphical elements, neat links, maybe even some interactivity or a video.<\/p>\n

In short, it looks sort of like this.<\/p>\n

Then you get yet another message in your inbox. It\u2019s not formatted nearly the same. There\u2019s no images, videos, or interactive elements. Here\u2019s what we mean.<\/p>\n

\"html<\/p>\n

These types of emails<\/a> are incredibly different. The first one uses HTML while the second is plain text. In this email, we\u2019ll explore both email formatting types. First, we\u2019ll define them, then explain the differences between the two. We\u2019ll also tell you when to use HTML and when to favor plain text for email marketing campaign<\/a> success.<\/p>\n\r\n