{"id":57988,"date":"2024-08-23T12:05:12","date_gmt":"2024-08-23T12:05:12","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=57988"},"modified":"2026-01-29T10:14:18","modified_gmt":"2026-01-29T10:14:18","slug":"promotional-email-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/","title":{"rendered":"5 Awesome Promotional Email Examples From Top Brands"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Promotional emails are a powerful weapon in your digital marketing arsenal. You know that.<\/span><\/p>\n<p>Every marketer knows about the high ROI for email marketing (<a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/how-do-you-calculate-email-marketing-roi\/\">a whopping 4,400%<\/a>) and the relatively low time investment. According to<a href=\"https:\/\/www.litmus.com\/resources\/state-of-email-workflows\"> Litmus<\/a>, 87% of brands claim that email marketing was crucial to their digital marketing success, and for good reason.<\/p>\n<p><span style=\"font-weight: 400;\">But you&#8217;ll compete with hundreds of emails and competitor brands in each client&#8217;s inbox. Every marketer is already trying to craft compelling promotional emails!<\/span><\/p>\n<p>Then, the real question for a marketer becomes &#8212; how do we stand out from the rest and grab customer attention?<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">All successful promotional emails bank on these basic elements for sure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A compelling, relevant subject line (use personalization and segmentation techniques)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on adding value to the customer rather than being pushy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content optimization for reading across devices<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&nbsp;An enticing call-to-action (CTA) at the end<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, could it be this simple? There&#8217;s more to drafting irresistible promotional emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will take you through the goals, crucial elements, and best practices for writing excellent promotional emails. You&#8217;ll find examples of promotional emails as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let&#8217;s dive right in!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#Key_Takeaways\" >Key Takeaways&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#Getting_the_Purpose_of_Promotional_Emails_Right\" >Getting the Purpose of Promotional Emails Right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#Elements_of_a_High-Converting_Promotional_Email\" >Elements of a High-Converting Promotional Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#5_Awesome_Promotional_Email_Examples_From_Top_Brands\" >5 Awesome Promotional Email Examples From Top Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#Crafting_Your_Promotional_Email_Best_Practices_Tips\" >Crafting Your Promotional Email: Best Practices &amp; Tips&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><span style=\"color: #339966;\"><strong>Key Takeaways&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First, for a successful promotional email campaign, get clear on your objectives and how they align with your overall <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategies<\/a>. These goals could be brand awareness, product promotions, building customer loyalty, or driving website traffic and increasing sales.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Each crucial element of your promotional email needs to be on point for high conversions. Some of these elements are an effective and catchy subject line, personalized greetings, compelling content, visuals or videos, a direct and clear CTA button, examples of social proof, mobile responsiveness, and testing of formats.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some creative and engaging promotional email examples showed how A\/B testing, customer segmentation, visuals, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">multi-email sequences<\/a>, timing, engaging subject lines, and exclusive offers can make a huge difference to your campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Best content writing practices like user benefit-oriented language, conciseness, clarity, and providing value can boost engagement, open rates, and drive sales.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using storytelling strategies and emotional triggers to enhance your promotional email content further can also drive sales in the long run. It also adds to brand loyalty and trustworthiness when done right.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">Segmenting your email list<\/a> is a key factor in the effectiveness of your email campaign. Using creative segmentation strategies, in addition to tried-and-tested ones, can help create personalized campaigns that boost open rates.<\/span><\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Getting_the_Purpose_of_Promotional_Emails_Right\"><\/span><span style=\"color: #339966;\"><b>Getting the Purpose of Promotional Emails Right<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s start with the basics first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promotional emails are one of the best and most cost-effective ways to craft a compelling narrative about your brand and foster customer relationships when done right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could be any email marketing campaign to inform your customers about new product or event launches, deals, offers, or invitations to sign up. Here&#8217;s a compelling example.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58315\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_solostovepromo.png\" alt=\"Promotional email example\" width=\"420\" height=\"486\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_solostovepromo.png 627w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_solostovepromo-259x300.png 259w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_solostovepromo-150x174.png 150w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But, when promotional emails go wrong, it can spell disaster for your brand. If your emails become spammy or lack a clear narrative, they could ruin your brand image for customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid this, get clear on your promotional email marketing goals from the start. You must also be clearer about how the goals align with your digital marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, we&#8217;ve curated a handy list of promotional email marketing objectives you can customize based on your marketing strategy.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Brand awareness<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every promotional email you send adds another strand to your <a href=\"https:\/\/www.engagebay.com\/blog\/increasing-brand-awareness\/\">brand awareness<\/a> and brand narrative among prospects. The key to building brand narratives is consistency with your messaging and visuals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about the tone of your emails &#8212; should you be serious and scientific, or should you take a more emotional approach? Do the tone and graphics in your emails match those on your landing pages and website? With the right consistency and tone, you can solidify your brand recognition and awareness for your small business.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Product promotion<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want your brand and your products to remain at the top of customers&#8217; minds, then promotional emails are your best bet. And, what&#8217;s more, you&#8217;ll be able to educate your customers on new product launches, your brand values, and your mission.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58316\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_huxleypreorderpng.png\" alt=\"Product promotion email example\" width=\"377\" height=\"479\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_huxleypreorderpng.png 606w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_huxleypreorderpng-236x300.png 236w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_huxleypreorderpng-150x191.png 150w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/p>\n<p>A<a href=\"https:\/\/porchgroupmedia.com\/blog\/100-compelling-email-statistics-to-inform-your-strategy-in-2023\/\"> 2023 study<\/a> found that email marketing affected the purchasing decisions of six out of 10 customers surveyed! Remember that most prospects and customers prefer to be contacted by email rather than any other form of communication.<\/p>\n<p><span style=\"font-weight: 400;\">You can also <a href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\">cross-sell<\/a> and upsell complementary products and help customers make informed choices about your products and offerings.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Customer loyalty<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn&#8217;t love getting exclusive offers in their inbox from their favorite, trusted brands? That&#8217;s right, promotional emails are a great way of enhancing customer loyalty.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58318\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_ducthbroscustomerloyalty.png\" alt=\"Customer loyalty reward email example\" width=\"338\" height=\"496\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_ducthbroscustomerloyalty.png 544w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_ducthbroscustomerloyalty-205x300.png 205w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/optimizer_ducthbroscustomerloyalty-150x220.png 150w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By consistently checking in with your long-time customers and by offering them exclusive perks, benefits, and offers, you can reward long-time customers for their loyalty. It&#8217;s also a great way to make your customers feel appreciated, valued, and understood, like the example from Dutch Bros above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With consistent brand messaging and product promotion, you&#8217;ll build enhanced emotional connections with loyal customers and retain their interest over long periods.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Driving website traffic and generating new leads<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Promotional emails are a great way to drive more traffic to your websites. With the right, compelling call-to-action (CTA) buttons that prompt readers to browse your eCommerce website, browse through your blogs, or even just visit your company website, you&#8217;ll be able to boost your online visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promotional emails can also be a good way to generate new leads by offering downloadable content like whitepapers, ebooks, or webinars in exchange for contact information from prospects.<\/span><\/p>\n<p><em><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/\">Read more: Click-to-Cart: The Art of Crafting Irresistible Promotional Emails&nbsp;<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Elements_of_a_High-Converting_Promotional_Email\"><\/span><span style=\"color: #339966;\"><b>Elements of a High-Converting Promotional Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you&#8217;re clear on your goals for drafting promotional emails, the next step is to get your team together and start crafting compelling emails! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, we&#8217;ve gathered all the crucial elements of a high-converting promotional email. You need to nail each of these and be in good standing to make the most of your email campaigns.<\/span><\/p>\n<h3><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/anatomy-of-marketing-email-2rv-1.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-65646\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/anatomy-of-marketing-email-2rv-1.jpeg\" alt=\"Anatomy of a promotional email example\" width=\"562\" height=\"379\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/anatomy-of-marketing-email-2rv-1.jpeg 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/anatomy-of-marketing-email-2rv-1-300x203.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/anatomy-of-marketing-email-2rv-1-768x518.jpeg 768w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/a><span style=\"color: #993300;\"><b>1. A compelling subject line<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your subject line is the first thing people will see. So, it&#8217;s the first element on our list. According to a<\/span><a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\"> <span style=\"font-weight: 400;\">recent survey<\/span><\/a><span style=\"font-weight: 400;\">, 69% of email recipients report emails as spam based on the subject line alone! Remember that your subject line can make or break your promotional email campaign.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58321\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/SCR-20240321-ucj-2-min.png\" alt=\"Email subject line statistics\" width=\"562\" height=\"339\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/SCR-20240321-ucj-2-min.png 764w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/SCR-20240321-ucj-2-min-300x181.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/SCR-20240321-ucj-2-min-150x91.png 150w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And your subject line prompts people to open your emails in the first place. A great option is to personalize your email subject line to your customers. One way of doing this is by including the recipient&#8217;s name. After all, this has been shown to<\/span><a href=\"https:\/\/www.klenty.com\/blog\/subject-lines-personalization-statistics\/#:~:text=Personalized%20Subject%20Lines%20Doubles%20Email%20Open%20Rates,-We%20found%20that&amp;text=35.69%25.,sent%20with%20personalized%20subject%20lines.\"> <span style=\"font-weight: 400;\">boost your open rate by up to 39%<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways you can create an unmissable subject line. You can choose any of the strategies:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A funny subject line<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A straightforward subject line<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A suspenseful subject line<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A subject line with keywords like &#8220;introducing&#8221;, &#8220;celebrate&#8221; etc.<\/span><\/li>\n<\/ul>\n<p>Here are some great, real-life examples of compelling subject lines:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Cosy Club<\/b><span style=\"font-weight: 400;\">: Bam! You&#8217;ve unlocked 10% off your order!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Google:<\/b><span style=\"font-weight: 400;\"> Don&#8217;t forget to redeem your Local Guides Reward!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Backcountry<\/b><span style=\"font-weight: 400;\">: Bet you can&#8217;t translate this climber lingo! \ud83e\uddd0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Dunkin&#8217; Donuts:<\/b><span style=\"font-weight: 400;\"> This reward requires both hands! \ud83d\ude4c<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Zoom:<\/b><span style=\"font-weight: 400;\"> Psst! You&#8217;re invited to shop our Black Sale early<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>2. Personalized greetings<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to subject lines, never underestimate the effects of a personalized subject line. After all, it is human nature to respond to something curated, keeping your interests in mind. According to<\/span><a href=\"https:\/\/www.klenty.com\/blog\/subject-lines-personalization-statistics\/#:~:text=Personalized%20Subject%20Lines%20Doubles%20Email%20Open%20Rates,-We%20found%20that&amp;text=That%20means%2C%20out%20of%20100,get%20opened%20by%20the%20prospects.&amp;text=35.69%25.,sent%20with%20personalized%20subject%20lines.\"> <span style=\"font-weight: 400;\">recent surveys<\/span><\/a><span style=\"font-weight: 400;\">, personalized subject lines and personalized greetings doubled the open rates for promotional emails.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/personal-subject-lines\"><img decoding=\"async\" class=\"aligncenter wp-image-58322\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/personalizedgreeting-min.png\" alt=\"Personalized subject line statistics\" width=\"419\" height=\"289\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/personalizedgreeting-min.png 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/personalizedgreeting-min-300x207.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/personalizedgreeting-min-150x104.png 150w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/a><span style=\"font-weight: 400;\">So, what kind of personalization works best for subject lines? We&#8217;ve got you covered!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalized subject lines with the customer&#8217;s name were found to be the most effective<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subject lines with their company name are also quite effective<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalize the subject line using a key customer pain point. This, too, <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">improves open rates<\/a>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And we&#8217;ve curated some of the best-personalized greeting examples to inspire you to create your version! Here they are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8220;Hi [Name], we&#8217;ve got a special deal just for you!&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[Name], we think you&#8217;ll love this offer!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[Name], only two days left to grab 60% off on [product name]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[Name], you&#8217;re on the nice list! Grab your Christmas offer today &#8230;<\/span><\/li>\n<\/ul>\n<p><em><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/funny-email-subject-lines\/\">Read also: Funny Email Subject Lines to Copy and Use (And Examples From Big Brands)<\/a><\/em><\/p>\n<h3><span style=\"color: #993300;\"><b>3. Compelling content and visuals<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A winning promotional email creates a balance between content and visuals. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this isn&#8217;t just our take! A<\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2018\/04\/02\/visual-content-the-future-of-storytelling\/?sh=274f90703a46\"> <span style=\"font-weight: 400;\">recent survey by Forbes<\/span><\/a><span style=\"font-weight: 400;\"> found that customers retain 55% more information when compelling visuals are used!&nbsp;<\/span><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box;\">Additionally, using&nbsp;<a href=\"https:\/\/www.zoho.com\/campaigns\/marketingmatchbox\/email-marketing-use-of-visuals-videos-gifs-infographics-increase-engagement.html#:~:text=Adding%20video%20to%20your%20email,to%20their%20text%2Donly%20counterparts.\" target=\"_blank\" rel=\"noopener\">visuals and images<\/a> has improved click-through rates, boosted shareability, and improved emotional engagement with emails!<\/span>&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you&#8217;ll need to ensure the visuals are relevant and tie in with your brand colors and overall marketing goals. Plus, visuals are a great way to break up larger chunks of text &#8212; making your email more readable. Here&#8217;s a great example. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58323\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/SCR-20240327-emc-2-min.png\" alt=\"Promotional email content and visuals \" width=\"407\" height=\"968\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/SCR-20240327-emc-2-min.png 672w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/SCR-20240327-emc-2-min-126x300.png 126w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/SCR-20240327-emc-2-min-431x1024.png 431w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/SCR-20240327-emc-2-min-646x1536.png 646w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/SCR-20240327-emc-2-min-150x357.png 150w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here, the content isn&#8217;t overloaded, but the lines pack a punch and convey a sense of urgency. The line &#8220;good food&#8221; ties in with the brand colors and leads the reader to the visual of delectable and wholesome food. It creates a sense of warmth and well-being, encouraging customers to take action and use the offer discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it does all this without overwhelming the reader in any way. To get similar results, use these best practices:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use professional software and plugins. Stay updated with the latest trends in design.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintain visual consistency with fonts, colors, and content.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize visuals for size and resolution for faster load times.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B test visuals across devices and <a href=\"https:\/\/www.engagebay.com\/blog\/customer-segmentation-examples\/\">customer segments<\/a>.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Constantly monitor key metrics to test the efficacy of visuals and regularly update content with the latest trends.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/funny-emails\/\">Read also: 7 Funny Email Examples &amp; Tips to Craft Your Own Comic Gold<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>4. A clear and actionable CTA<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your email campaign would remain ineffective without a convincing and clear call-to-action (CTA) button, even with compelling content and visuals. And no, we are not exaggerating! <\/span><a href=\"https:\/\/www.sixthcitymarketing.com\/2023\/03\/24\/statistics-to-know-about-ctas-in-2023\/\"><span style=\"font-weight: 400;\">Surveys have shown<\/span><\/a><span style=\"font-weight: 400;\"> how adding just one CTA button to your email boosts sales by up to 1,617%! Well, that\u2019s a huge number.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how can businesses across industries and sizes leverage CTAs to boost engagement and sales rates? We\u2019re here to show you how.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, ensure that your CTA content highlights benefit-oriented language. What do we mean? Rather than writing generic content like \u201cClick here,\u201d your goal is to highlight a clear and actionable way the reader can benefit from clicking on your CTA button. Consider text options like \u201cClaim Deal Now,\u201d \u201cShop Now,\u201d and \u201cGet Started Now.\u201d These are likely to make an impact. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example from Adobe:<\/span><\/p>\n<figure id=\"attachment_58324\" aria-describedby=\"caption-attachment-58324\" style=\"width: 306px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-58324 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/adobeemail1.png\" alt=\"Promotional email CTA example\" width=\"306\" height=\"535\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/adobeemail1.png 636w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/adobeemail1-172x300.png 172w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/adobeemail1-586x1024.png 586w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/adobeemail1-150x262.png 150w\" sizes=\"(max-width: 306px) 100vw, 306px\" \/><figcaption id=\"caption-attachment-58324\" class=\"wp-caption-text\"><em>Source: Adobe emails<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here, using actionable text with contrasting colors helps the primary CTA button stand out. The CTA is surrounded by whitespace, which gives it a clean, decluttered look. Design elements like rounded edges, shadows, and gradients usually make it even more appealing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re promoting a new discount, consider creating a sense of urgency in your CTA by using text like \u201cGrab your Deal now\u201d or \u201cExclusive Deal.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, don\u2019t forget to personalize your CTA based on customer\u2019s past interactions and preferences. Also, A\/B testing and optimization for different devices can help boost the efficacy of your CTA buttons.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-templates\/\">Read also: Promotional Email Templates to Drive Sales and Engagement<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>5. Some social proof (testimonials, ratings)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social proof is the way to go if you want to build trust and enhance your credibility with your customers. Now, this could be a small part of a promotional email. Or, you could send a dedicated email highlighting social proof as part of a larger campaign.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you already use social proof, there are always options to diversify it. How? Well, consider stepping out of the tried and tested reviews and testimonials. You could also include case studies, social media mentions, influencer endorsements, trust badges, customer count, and statistics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a classic example of a testimonial email done right: <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58326\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/testimonialemail1.jpeg\" alt=\"Testimonial email\" width=\"297\" height=\"741\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/testimonialemail1.jpeg 736w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/testimonialemail1-120x300.jpeg 120w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/testimonialemail1-410x1024.jpeg 410w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/testimonialemail1-616x1536.jpeg 616w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/testimonialemail1-150x374.jpeg 150w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Never go overboard with the number of testimonials. Keep it short and sweet, as this company does, and you won&#8217;t go wrong. Here&#8217;s how you can improve your use of social proof in promotional emails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure you only use relevant social proof and never go overboard with the number. Ideally, 3-5 reviews are more than enough across industries.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use only authentic reviews, case studies, and badges. If not, it will diminish your brand credibility and reliability in the long run. Also, ensure your social proof complies with the Federal Trade Commission (FTC) and other state guidelines. Disclose any connections between your brand and individuals endorsing your products, if any.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highlight reviews from credible, trustworthy individuals like long-term customers, industry experts, and trusted organizations.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finally, don&#8217;t forget to optimize and personalize your social proof for different customer segments based on past interactions.&nbsp;<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/insurance-email-marketing\/\">Read also: A Quick Guide on Insurance Email Marketing<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>6. Mobile responsiveness and testing various formats<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember the last time you were forced to zoom into an email from your mobile or tablet and how annoying it was? This is a sure-shot way to get prospects to click the unsubscribe button!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But luckily for us, a mobile-responsive email can help. Mobile responsiveness for promotional emails means that the email is specially coded to automatically adapt its display for viewing across devices. And yes, this includes mobiles, laptops, and tablets.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, a mobile responsive email contains two layers of CSS code. In the second layer, the code automatically handles how the email is displayed on mobile devices or tablets. With <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats?_ga=2.85409306.2058472483.1583180830-940436819.1565181751&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Fresponsive-emails&amp;hubs_content-cta=more%20than%20half%20of%20U.S.%20residents\"><span style=\"font-weight: 400;\">over 50% of US consumers <\/span><\/a><span style=\"font-weight: 400;\">checking marketing emails on their mobiles, mobile responsiveness is a feature you can ignore at your peril!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep these factors in mind while designing your mobile-responsive promotional emails:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use only <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">mobile-responsive email templates<\/a>. Run A\/B tests across several versions across devices before sending.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure your CTA button is clickable on mobile devices. Use HTML code to create bulletproof buttons, as image-based CTA buttons may not open across devices.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your font and images for easy viewing without wi-fi connectivity. Add Alt-text to all images.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid Flash and hover effects, and stick to HTML and CSS code for all interactive elements to ensure a smooth customer experience.&nbsp;&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a plain-text version option of your email for devices and email clients that may not support HTML versions.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got the basics right let\u2019s look through some examples of stunning promotional emails to inspire you.&nbsp;<\/span><\/p>\n<p><em><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-that-converts\/\">Read more: Promotional Email &#8212; How to Write Emails that Convert&nbsp;<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Awesome_Promotional_Email_Examples_From_Top_Brands\"><\/span><span style=\"color: #339966;\"><b>5 Awesome Promotional Email Examples From Top Brands<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ready to get your creative juices running? We\u2019ve curated five compelling promotional email examples to help you get inspired. We\u2019ll give you a breakdown of what makes each email so effective. Feel free to use these tips to improve your promotional emails.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>1. Retail sales promotion<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sales promotions are an effective way of reaching out to new and old customers to boost sales. Here are the top benefits of a retail sales promotion email. When done right, you\u2019ll reap many benefits without blowing up your marketing budget.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a stunning example of a retail sales promotion email. Let\u2019s understand what makes it effective and what you can take away to apply to your own retail sales email campaigns. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58331\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/retailsaleexample_optimized.png\" alt=\"Retail sales promotion email \" width=\"349\" height=\"1055\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/retailsaleexample_optimized.png 856w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/retailsaleexample_optimized-99x300.png 99w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/retailsaleexample_optimized-339x1024.png 339w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/retailsaleexample_optimized-768x2322.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/retailsaleexample_optimized-508x1536.png 508w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/retailsaleexample_optimized-677x2048.png 677w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/retailsaleexample_optimized-150x454.png 150w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This email strikes all the right chords. First, it focuses on the product&#8217;s benefits and the discount to the reader.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tagline \u201cExpires Tomorrow\u201d creates a sense of urgency and motivates customers to take immediate action to claim the offer. Also, note that the discount is the primary focus of the email. It highlights what exactly the customer will get without leading them on. The email includes all relevant details like the discount percentage, shipping charges, and any exclusions and limitations.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, it doesn\u2019t stop with just the offer either. Adding a clickable, informative video at the end is smart, especially if you\u2019re reaching out to new customers who may want more information about the product before clicking the CTA button.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the trust badges at the bottom add a sense of reliability and credibility to the product.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>2. New product launch&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, you\u2019ve planned and launched a new product after months of planning! This demands an email campaign worthy of all the time and effort you\u2019ve already invested in it, right? Your new launch product email campaign, too, requires rigorous planning and seamless execution.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, ensure that your campaign is aligned with your overall marketing strategy for the new product. Then, you need to set clear objectives for your product launch email campaign. Are you looking to generate awareness simply? Or do you want to drive pre-orders and sales?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once your campaign aligns with your marketing goals, you can begin to draft your email to highlight your unique selling propositions. Here\u2019s a great example.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58335\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch1_optimized.png\" alt=\"New product launch email example\" width=\"349\" height=\"608\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch1_optimized.png 762w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch1_optimized-172x300.png 172w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch1_optimized-588x1024.png 588w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch1_optimized-150x261.png 150w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This campaign by Aura Bora skillfully uses a multi-email sequence to build anticipation and make customers curious about the new product. The primary CTA allows customers to sign up for notifications when the product is launched. It also creates a sense of urgency with the limited edition and the blurred visual. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58336\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch2_optimized.png\" alt=\"New product launch email \" width=\"353\" height=\"1212\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch2_optimized.png 760w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch2_optimized-87x300.png 87w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch2_optimized-298x1024.png 298w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch2_optimized-597x2048.png 597w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/productlaunch2_optimized-150x515.png 150w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Then, the <a href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/\">follow-up email<\/a> finally launches the product. They effectively highlight their USP and draw the customer in with their compelling visuals and descriptions. The CTA button \u201cStart Sipping\u201d also offers a clear action to order the product! <\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>3. Event invitation&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Events, workshops, and webinars are a great way to meaningfully engage with potential and old customers alike. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Event invitation emails are an important part of promotional email campaigns as they strive to increase the number of attendees for these events.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, your event invitation email has to build anticipation and generate genuine interest and buzz around the event. So, don\u2019t miss out on any crucial details like the date, time, venue, speakers, and any other special instructions or requirements from attendees. Here\u2019s a stunning example from AirBnB for a virtual gathering.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58337\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/airbnbeventinvite_optimized-scaled.jpeg\" alt=\"Event invite promotional email \" width=\"355\" height=\"1605\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/airbnbeventinvite_optimized-scaled.jpeg 566w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/airbnbeventinvite_optimized-340x1536.jpeg 340w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/airbnbeventinvite_optimized-453x2048.jpeg 453w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/airbnbeventinvite_optimized-150x678.jpeg 150w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The invite highlights various events the customers could participate in from the comfort of their homes. Whether it\u2019s cooking classes or concerts, customers can explore all their options before signing up.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, personalization and segmentation are your best friends here. You can curate your event email invites based on past interactions and customer interests for the best results.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the email ends with an option for customers to buy gift cards for their friends and family, boosting engagement. Also, consider sharing your event invite on social media channels to boost engagement. <\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>4. Exclusive offer for subscribers&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What better way to make your long-term customers and subscribers feel special and valued than by offering exclusive offers and discounts?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, buyers at this stage of the buyer\u2019s journey won\u2019t need a ton of new information to make their purchase. The goal is to incentivize these buyers to drive purchases and increase brand loyalty. You also end up increasing the overall <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">customer lifetime value<\/a> over time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering the perfect exclusive offers, you not only build an emotional connection with long-time customers, but you can also set yourself apart from your competitors. Here\u2019s a great example from Dr. Pepper\u2019s campaign.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58338\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/subscriberperkemail1_optimized.png\" alt=\"Subscriber offer promotional email \" width=\"324\" height=\"1608\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/subscriberperkemail1_optimized.png 804w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/subscriberperkemail1_optimized-768x3811.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/subscriberperkemail1_optimized-413x2048.png 413w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/subscriberperkemail1_optimized-150x744.png 150w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This email combines compelling visuals and remains consistent with their branding. The tagline \u201cDive into the summer you deserve\u201d creates a sense of value for the loyal customer. Labeling their exclusive offer \u201cPepper Perks\u201d creates a sense of exclusivity and builds up a sense of anticipation.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The major perks are laid out in a fun and easygoing layout with just the right amount of content without overpromising or going over the top. You can personalize the campaign for customer preferences for optimum results. Remember to optimize your email for viewing across devices and A\/B test your emails before sending them out.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>5. Seasonal campaign<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seasonal email campaigns are crucial to your overall promotional email marketing strategy. Whether it\u2019s Labor Day, Christmas, or Thanksgiving, it\u2019s a time when your prospects are willing to bust out their wallets and splurge on themselves and their loved ones. Here\u2019s a handy guide on the <\/span><a href=\"https:\/\/nrf.com\/research-insights\/retail-holiday-and-seasonal-trends\"><span style=\"font-weight: 400;\">seasonal spending trends (2019-23) published by the NRF<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58339\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/NRFretailtrends.png\" alt=\"US Consumer spending retail trends \" width=\"454\" height=\"507\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/NRFretailtrends.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/NRFretailtrends-268x300.png 268w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/NRFretailtrends-150x168.png 150w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With a well-timed seasonal email promotional campaign, you can stay on top of trends and drive <a href=\"https:\/\/www.engagebay.com\/blog\/customer-retention-strategies\/\">customer retention<\/a> and long-term loyalty. Here\u2019s an effective example from RXBAR.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email evokes a spooky Halloween spirit while tying the theme perfectly with their overall branding. The line \u201cAll Treats, No Tricks\u201d is an effective one-liner that perfectly encapsulates their Halloween discount. Customers can also choose a \u201cseasonal variety pack\u201d if they cannot pick just one flavor. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58340\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/seasonalpromoexample_optimized.png\" alt=\"Seasonal promotional email example\" width=\"362\" height=\"1411\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/seasonalpromoexample_optimized.png 862w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/seasonalpromoexample_optimized-77x300.png 77w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/seasonalpromoexample_optimized-263x1024.png 263w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/seasonalpromoexample_optimized-768x2994.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/seasonalpromoexample_optimized-394x1536.png 394w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/seasonalpromoexample_optimized-525x2048.png 525w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/seasonalpromoexample_optimized-150x585.png 150w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At the end, the email encourages buyers to use a code to redeem the discount along with free shipping. The email sells the limited-time discount and encourages readers to click on the CTA button that says \u201cShop Now.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email is interspersed with shareable seasonal tidbits like a workout using pumpkins and instructions on how users can create RXBAR-themed Halloween costumes. What a creative way to boost shareability and engagement!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to plan well ahead for your campaign, and don\u2019t shy away from segmentation and personalization to get the best results from your seasonal email campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;Now that you\u2019ve got your creative juices running, let\u2019s look at how you can craft your captivating promotional email campaigns. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crafting_Your_Promotional_Email_Best_Practices_Tips\"><\/span><span style=\"color: #339966;\"><b>Crafting Your Promotional Email: Best Practices &amp; Tips&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019re clear on your promotional email objectives, frequency, and how they tie in with your overall marketing goals and budget, this section will help you with best practices, content, and segmentation. Let\u2019s dive right in.&nbsp;<\/span><\/p>\n<ul>\n<li><b>Focus on the benefits, not just the features:<\/b><span style=\"font-weight: 400;\"> Clearly understanding your target audience\u2019s pain points will help you create great content. The goal is to focus on the benefits on offer rather than just listing the features of your products (however great they may be!).&nbsp;<\/span><\/li>\n<li><b>Provide value, don\u2019t just sell: <\/b><span style=\"font-weight: 400;\">As a marketer, your goal is to drive more sales by providing valuable content. Avoid any hard selling. Curate content like <a href=\"https:\/\/www.engagebay.com\/blog\/customer-success\/\">customer success<\/a> stories, behind-the-scenes content, and interesting anecdotes in addition to providing helpful information.&nbsp;<\/span><\/li>\n<li><b><\/b><b>Keep it simple and concise:<\/b><span style=\"font-weight: 400;\"> Remember that everyone\u2019s busy and attention spans are dropping by the year. So, keep your email content simple and concise. Never overload your emails with text. Also, ensure that you break up larger chunks of text with the right visuals. <\/span><\/li>\n<li><b>Always test and iterate: <\/b><span style=\"font-weight: 400;\">Get as creative as you like, but never forget to test various types, formats, and messaging strategies with various segments of your target audience. Be it subject lines, CTA buttons, or visuals, use the test results and feedback to create an iterative process for improvement. <\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>Use storytelling and emotional triggers to boost engagement&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Storytelling is a universal human instinct that has existed since the inception of our species. Whether it was through cave paintings or the latest blockbuster &#8212; humans are wired to respond to narratives and stories.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emotional triggers are also a key component of storytelling. This means having the ability to evoke emotional responses &#8212; however mild or intense &#8212; in the minds of others. So, how can you evoke these ancient human instincts in your promotional email marketing campaign?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using storytelling and emotional triggers, you can easily make your promotional emails more relatable, engaging, memorable, and compelling to your readers. Always use words, tones, and phrases that show personality and evoke a connection with the readers.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-58342\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/toneemail.png\" alt=\"Emotional tone and trigger for email content \" width=\"595\" height=\"373\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/toneemail.png 797w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/toneemail-300x188.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/toneemail-768x482.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/toneemail-150x94.png 150w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At the beginning of your email, you can use questions, intriguing statements, or anecdotes to evoke a sense of curiosity and intrigue.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The middle segment usually hinges on a conflict or a key pain point for your target audience. This would create a sense of urgency, empathy, and heightened awareness of their problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;Finally, show (don\u2019t tell) your readers how your products could help alleviate this problem. So, never touch upon a problem your company can\u2019t solve for the reader.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a short list of commonly used emotional triggers for promotional emails:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anticipation, curiosity, excitement&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Belonging, connection, feeling part of a whole, feeling valued, vanity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fear of Missing Out (FOMO)&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hope, motivation, confidence&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Urgency, scarcity<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>Personalize your emails<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If you do not personalize, you do not aim for engagement. It\u2019s as simple as that. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Users only want to interact with the promotional emails meant for them, not just another promo haul broadcast. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This way, you preserve your audience&#8217;s sense of importance and espouse their trust.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For an enhanced personalization of your email, you can use the recipient\u2019s names, segment your email list based on interests or past purchases, and tailor your content to serve each segment.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Focus on value<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Your focus should be on your value propositions to effectively convey your product or service&#8217;s benefits. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Make sure you put your product\u2019s features in bullet points so they are easy to understand in a few words.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If your value proposition is a sale\u2019s discount or an event\u2019s benefits, make sure it is compelling enough to prompt the user to take action.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Optimize for mobile<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Make sure to optimize your subject line for mobile view. Most people check their emails on their phones. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nearly<\/span> 1.7 billion<span data-preserver-spaces=\"true\"> people read their emails on mobile phones, much outnumbering PC users, who number roughly 0.9 billion.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By ensuring that your subject line falls within the range of perceived optimum length, you are also helping yourself appeal to most of the email opening audience.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Strategies to segment email lists for more personalized campaigns&nbsp;<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve talked about segmentation and its benefits quite a bit already. And we all know there are almost infinite variables and criteria on which you can segment your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">email list<\/a>. You could segment based on demographics, geography, or psychographics. And you\u2019re probably probably using behavioral segmentation like abandoned carts and website activity.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are two behavioral segmentation strategies that can help you send even more personalized emails that would make a larger impact.&nbsp;<\/span><\/p>\n<ul>\n<li><b>Encourage customers when there are changes in behavior:<\/b><span style=\"font-weight: 400;\"> If a customer was making regular purchases and tapered off a couple of months ago, it\u2019s your chance to step in with a promotional email. Try sending this segment larger discounts or exclusive offers. A survey could also help you collect more data points to revise your strategies.&nbsp;<\/span><\/li>\n<li><b>Influence customers with the highest email open rates: <\/b><span style=\"font-weight: 400;\">Customers with the highest email open rates do so because they resonate with your brand and enjoy your products. You can lean into this segment to drive further sales. Consider offering them exclusive perks, discounts, and behind-the-scenes content to maintain engagement.&nbsp;<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><b>Conclusion<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We cannot understate the power of excellent promotional email marketing campaigns in the digital marketing mix. They\u2019re a sure-shot way to meet several marketing goals without draining the marketing budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a small business struggling to create compelling promotional emails, keep these baselines in mind -keep it simple; keep it creative. People respond to narratives and good ideas, so you don\u2019t have to complicate it. One single idea conveyed creatively and clearly will likely go a long way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these guidelines, your business will boost customer engagement and drive sales through promotional email marketing. What are you waiting for? Get started today.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, marketing automation, landing page and<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">, segmentation and personalization, sales pipelines, live chat, and more.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up for free<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay or<\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\"> book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts.<\/span><\/p>\n<hr>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span style=\"color: #339966;\"><strong>FAQ<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><b>1. How often should I send promotional emails to my subscribers?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each company needs to find the right cadence for sending out promotional emails. According to<\/span><a href=\"https:\/\/coschedule.com\/blog\/email-marketing-sending-frequency\"> <span style=\"font-weight: 400;\">recent research<\/span><\/a><span style=\"font-weight: 400;\">, an average of two to three emails per month works the best for B2B and B2C companies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are caveats here, as your ideal email frequency and cadence will depend on factors like your industry, product lifecycle, subscriber preferences, and special events. Here are these tips to make the best of your email campaigns and find the right cadence:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allow customers to choose their cadence by setting up a preference center<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segment your email list based on customer preferences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give subscribers the choice of opting down whenever they click the unsubscribe button<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send out your emails only in a logical sequence. For example, send a <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-welcome-emails\/\">welcome email<\/a>, followed by a discount coupon.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regularly test your subject lines and measure the outcome of your campaigns using a decent analytics tool.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>2. What is the best time and day to send promotional emails?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Statistics vary slightly by industry, but on average, Tuesdays and Wednesdays are the best days to send promotional emails for both B2B and B2C companies. Sundays are the worst days to send promotional emails. Usually, the best time to email is between 9 AM and 12 PM and 12 PM and 3 PM on weekdays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gather data and A\/B test several time slots and days to optimize your promotional email send times. Also, keep an eye on the open and click-through rates.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. How do I measure the success of my promotional email campaigns?<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You need to measure the following KPIs regularly and constantly tweak your email campaigns for the best results. The key KPIs you need to track are:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-through rate&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-to-open rate&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unsubscribe rate&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bounce rate&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion rate&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email forwarding rate&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spam complaint rate&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaign ROI<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement by device&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>4. Can I send the same promotional email to all my subscribers?<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No, never blindly send the same promotional email to all your subscribers. Rather, create a segmented email list based on demographics, geography, customer preferences, and behavioral segmentation. You also need to remember the customer stage in the <a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-customer-journey\/\">buyer\u2019s journey<\/a>. Loyal customers would have different needs compared to new subscribers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segment your email list based on several criteria and send well-timed, relevant messages to each segment. Finally, remember to A\/B test your emails and segmentation to improve your promotional email campaigns continually.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. How do I avoid my promotional email being marked as spam?<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even the best marketers get some of their emails marked as spam. But, if it happens regularly, you\u2019ve got a real problem. So, here are some tips to keep your promotional emails from being marked as spam regularly:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use only a consistent and recognizable name and email address.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Authenticate your email using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), Domain-Based Authentication Reporting &amp; Conformance (DMARC), or Brand Indicators for Message Identification (BIMI). Any of these authentication frameworks will improve your deliverability and ensure emails go straight to the inbox instead of the spam folder.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a double opt-in system to ensure genuine interest in receiving your emails.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regularly monitor your <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">sender&#8217;s reputation<\/a>.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement a sunset policy to remove unengaged subscribers.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide easy options to unsubscribe from your emails.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid purchasing email lists at all costs, as it can damage your sender&#8217;s reputation in the long run.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure compliance with national and state internet privacy <a href=\"https:\/\/www.engagebay.com\/blog\/email-laws-and-regulations\/\">laws like CAN-SPAM, GDPR<\/a>, etc.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send only relevant content at the right frequency.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>6. What should I do if my promotional email has a low open rate?<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your promotional email open rates have suddenly dropped, here are some immediate actions you can take.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve and A\/B test your subject lines. Make them more intriguing and catchy, and try to <a href=\"https:\/\/www.engagebay.com\/blog\/email-emojis\/\">use emojis<\/a>. Consider shortening your subject lines to 30-50 characters at all times.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clean your email list and remove inactive subscribers. Build your email list organically, and clean it out every 4-6 months.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify whether you can attempt to re-engage some inactive subscribers based on past behavior.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use double-opt-in for your mailing list if you haven\u2019t already done that. Ask subscribers to whitelist your emails and add you to their address book.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your email sending frequency and send times immediately.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Never send any irrelevant content. Return to your content drawing board and ensure your content meets customers\u2019 needs and adds value.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid spam filters. Never bait-and-switch subscribers with deceptive subject lines.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your content more engaging by using emotional triggers and storytelling. Use humor wherever possible.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure all your promotional emails are optimized for viewing on mobiles and tablets.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Run more emails through the <a href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/\">email spam<\/a> checker regularly.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalize your email content to ensure it reaches the right subscribers and addresses their pain points.&nbsp;<\/span><\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Promotional emails are a powerful weapon in your digital marketing arsenal. You know that. Every marketer knows about the high [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":58772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[9290,9243,9339],"class_list":["post-57988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing-examples","tag-promotional-email-examples","tag-promotional-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Awesome Promotional Email Examples From Top Brands<\/title>\n<meta name=\"description\" content=\"Elevate email marketing campaigns with this guide on promotional email examples. Craft compelling messages that captivate your audience ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Awesome Promotional Email Examples From Top Brands\" \/>\n<meta property=\"og:description\" content=\"Elevate email marketing campaigns with this guide on promotional email examples. Craft compelling messages that captivate your audience ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-23T12:05:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T10:14:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/promotional-email-examples.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Krishna Varma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krishna Varma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"28 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\"},\"author\":{\"name\":\"Krishna Varma\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ba9aa7449537829b6c106b6046dc483e\"},\"headline\":\"5 Awesome Promotional Email Examples From Top Brands\",\"datePublished\":\"2024-08-23T12:05:12+00:00\",\"dateModified\":\"2026-01-29T10:14:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\"},\"wordCount\":5514,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/promotional-email-examples.png\",\"keywords\":[\"email marketing examples\",\"promotional email examples\",\"promotional email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\",\"name\":\"5 Awesome Promotional Email Examples From Top Brands\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/promotional-email-examples.png\",\"datePublished\":\"2024-08-23T12:05:12+00:00\",\"dateModified\":\"2026-01-29T10:14:18+00:00\",\"description\":\"Elevate email marketing campaigns with this guide on promotional email examples. Craft compelling messages that captivate your audience ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/promotional-email-examples.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/promotional-email-examples.png\",\"width\":1000,\"height\":600,\"caption\":\"promotional-email-examples\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 Awesome Promotional Email Examples From Top Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ba9aa7449537829b6c106b6046dc483e\",\"name\":\"Krishna Varma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a51d6188298c19218309c2483878614145c6d6b6f2f164cf5e97f51d12aba7e?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a51d6188298c19218309c2483878614145c6d6b6f2f164cf5e97f51d12aba7e?s=96&d=identicon&r=g\",\"caption\":\"Krishna Varma\"},\"description\":\"Krishna is a researcher turned part-time writer, who enjoys writing about tech, marketing and lifestyle. In her spare time, she can be found acting on stage or curled up at home with a good book or a Netflix show.\",\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/krishna-varma\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Awesome Promotional Email Examples From Top Brands","description":"Elevate email marketing campaigns with this guide on promotional email examples. Craft compelling messages that captivate your audience ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/","og_locale":"en_US","og_type":"article","og_title":"5 Awesome Promotional Email Examples From Top Brands","og_description":"Elevate email marketing campaigns with this guide on promotional email examples. Craft compelling messages that captivate your audience ...","og_url":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2024-08-23T12:05:12+00:00","article_modified_time":"2026-01-29T10:14:18+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/promotional-email-examples.png","type":"image\/png"}],"author":"Krishna Varma","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Krishna Varma","Est. reading time":"28 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/"},"author":{"name":"Krishna Varma","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ba9aa7449537829b6c106b6046dc483e"},"headline":"5 Awesome Promotional Email Examples From Top Brands","datePublished":"2024-08-23T12:05:12+00:00","dateModified":"2026-01-29T10:14:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/"},"wordCount":5514,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/promotional-email-examples.png","keywords":["email marketing examples","promotional email examples","promotional email marketing"],"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/","url":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/","name":"5 Awesome Promotional Email Examples From Top Brands","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/promotional-email-examples.png","datePublished":"2024-08-23T12:05:12+00:00","dateModified":"2026-01-29T10:14:18+00:00","description":"Elevate email marketing campaigns with this guide on promotional email examples. Craft compelling messages that captivate your audience ...","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/promotional-email-examples.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/promotional-email-examples.png","width":1000,"height":600,"caption":"promotional-email-examples"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Marketing","item":"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/"},{"@type":"ListItem","position":3,"name":"5 Awesome Promotional Email Examples From Top Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ba9aa7449537829b6c106b6046dc483e","name":"Krishna Varma","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0a51d6188298c19218309c2483878614145c6d6b6f2f164cf5e97f51d12aba7e?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a51d6188298c19218309c2483878614145c6d6b6f2f164cf5e97f51d12aba7e?s=96&d=identicon&r=g","caption":"Krishna Varma"},"description":"Krishna is a researcher turned part-time writer, who enjoys writing about tech, marketing and lifestyle. In her spare time, she can be found acting on stage or curled up at home with a good book or a Netflix show.","url":"https:\/\/www.engagebay.com\/blog\/author\/krishna-varma\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/57988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=57988"}],"version-history":[{"count":28,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/57988\/revisions"}],"predecessor-version":[{"id":78866,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/57988\/revisions\/78866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/58772"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=57988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=57988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=57988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}