{"id":58039,"date":"2025-07-14T06:15:38","date_gmt":"2025-07-14T06:15:38","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=58039"},"modified":"2026-01-27T07:51:10","modified_gmt":"2026-01-27T07:51:10","slug":"ad-copy-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/","title":{"rendered":"Ad Copy Examples: 25 High-CTR Templates to Swipe in 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Want a quality ad copy? One click, that&#8217;s all it demands.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Can your ad copy score one? \ud83e\udd14<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Yes &#8211; with attractive visuals and intelligent text, you can prompt a chuckle and a click. Ad copy or advertising copy is an essential component of digital marketing; it&#8217;s more than just words on a screen. A compelling advertising copy engages potential customers and drives action.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this blog post, we&#8217;ll talk about how to create the best ad copies that stop your target audience from scrolling. You&#8217;ll know how to do it right with:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A deep understanding of what an ad copy is<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ten excellent ad copy examples<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Takeaways from the ad copy examples<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tips to sharpen your ad copywriting&nbsp;<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to use your ad copy across different channels<\/span><\/li>\r\n<\/ol>\r\n<p>Scroll down!<\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#Whats_an_Ad_Copy\" >What&#8217;s an Ad Copy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#Our_10_Favorite_Ad_Copy_Examples_and_Why_They_Work_So_Well\" >Our 10 Favorite Ad Copy Examples and Why They Work So Well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#So_What_Should_be_Your_Takeaway_From_These_Ad_Copy_Examples\" >So, What Should be Your Takeaway From These Ad Copy Examples?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#Want_Some_Expert_Tips\" >Want Some Expert Tips?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#Where_Can_You_Use_Your_Ad_Copy\" >Where Can You Use Your Ad Copy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#7_Swipe-and-Paste_Ad_Copy_Formulas\" >7 Swipe-and-Paste Ad Copy Formulas&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<h2><span class=\"ez-toc-section\" id=\"Whats_an_Ad_Copy\"><\/span><span style=\"color: #339966;\"><strong>What&#8217;s an Ad Copy?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">If marketing is pizza, ad copy is the sauce. Done well, your ad copies can transform your bottomline.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">An effective advertising copy becomes the central force of any successful advertising campaign. It highlights a product&#8217;s key benefits and features, empowering businesses to amplify sales.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Don&#8217;t confuse ad copywriting with general copywriting. General copywriting involves creating content for various channels, such as web content or <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>. Ad copywriting, on the other hand, aims to sell and promote user actions through advertisements. These ads can be anything, from website popup ads to <a href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\">compelling email copy<\/a>.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Before we discuss our favorite advertising copy examples, let us explain what techniques ad copywriting employs to motivate prospects to take action.&nbsp;<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Cost savings ad copy:<\/b><span style=\"font-weight: 400;\"> This powerful method informs prospects of monetary savings, often through discounts or free offers. It boosts the perceived value and entices action.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Scarcity ad copy:<\/b><span style=\"font-weight: 400;\"> This approach leverages the fear of missing out (FOMO) to communicate the urgency of limited-time offers to provoke consumer response.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Social proof ad copy: <\/b><span style=\"font-weight: 400;\">This technique features testimonials from genuine customers. It validates the product or service&#8217;s value through positive association and showcases other customers&#8217; experiences.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">There are two primary types of ad copy to consider when devising a marketing campaign &#8212;&nbsp;<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><b>Short-form ad copy:<\/b><span style=\"font-weight: 400;\"> Predominantly used in pay-per-click (PPC) advertising across search engines, display networks, and social media platforms. This type of advertising copy usually consists of a headline, a brief body copy, and a call to action (CTA). Its brevity demands it to be particularly impactful, capturing the target audience&#8217;s attention and swiftly encouraging them to act.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Long-form ad copy:<\/b><span style=\"font-weight: 400;\"> This format gives a more detailed explanation of benefits, features, stories, and testimonials and provides a comprehensive CTA. It is ideal for landing pages, websites, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>, traditional print marketing, and digital marketing materials.<\/span><\/li>\r\n<\/ol>\r\n<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> Essentially, advertising copy is a form of sales copy crafted specifically to spur prospects into action, thereby funneling them into the sales journey. The primary objective of advertising copy is to boost conversion rates, whether the goals are to:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase website traffic<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate leads<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enhance <a href=\"https:\/\/www.engagebay.com\/blog\/increasing-brand-awareness\/\">brand awareness<\/a><\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boost sales&nbsp;<\/span><\/li>\r\n<\/ol>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"Our_10_Favorite_Ad_Copy_Examples_and_Why_They_Work_So_Well\"><\/span><span style=\"color: #339966;\"><strong>Our 10 Favorite Ad Copy Examples and Why They Work So Well<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Now that you know what ad copy is and what a good advertising copy can do for your digital advertising efforts, let&#8217;s get to the point. Below are our favorite ad copywriting examples.&nbsp;<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>1. Heinz Ad Copy Example: Mastering the Art of a Tasteful Apology<\/strong><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/heinz.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58041 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/heinz.jpg\" alt=\"Heinz Ad Copy Example\" width=\"869\" height=\"360\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/heinz.jpg 869w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/heinz-300x124.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/heinz-768x318.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/heinz-150x62.jpg 150w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/a><span style=\"font-weight: 400;\">&#8220;150 years late. 7 ways to apologize.&#8221;\u2014this isn&#8217;t just an ad copy example; it&#8217;s an olive branch extended with a side of self-deprecation.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This ad copy example playfully acknowledges the brand&#8217;s delay while inviting the target audience to savor the apology. It&#8217;s<\/span><span style=\"font-weight: 400;\"> okay that they&#8217;re &#8220;150 years late&#8221; because there are &#8220;7 ways (sauce flavors) to apologize.&#8221;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And therein lies the genius\u2014demonstrating that great advertising copy examples don&#8217;t need to be loud; they simply need to articulate the truth.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This ad does more than display; it narrates a story of time, effort, and a commitment to perfection.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">&nbsp;It&#8217;s not about flooding your audience with aggressive <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pitch\/\">sales pitches<\/a> but crafting advertising copy that remains in memory like a well-aged wine.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Unlike the typical feature showcase ad copy, Heinz embraces the finality ad copy, almost addressing &#8220;Better late than never.&#8221; This isn&#8217;t merely creating advertisement copy\u2014it&#8217;s crafting a legacy.<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>2. StreetEasy Ad Copy Example: A Winning Move in Real Estate Marketing<\/strong><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/streeteasy.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58042 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/streeteasy.jpg\" alt=\"StreetEasy Ad \" width=\"868\" height=\"484\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/streeteasy.jpg 868w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/streeteasy-300x167.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/streeteasy-768x428.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/streeteasy-150x84.jpg 150w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/a><span style=\"font-weight: 400;\">We all know that Real Estate in New York City is no joke! It&#8217;s hard to get a place, let alone an affordable one, with the right amenities.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This StreetEasy ad campaign hits the busy streets of New York with a playful twist on a serious game: the real estate market. With clever board game imagery and punchy ad copy \u2014 it engages the imagination.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The ad&#8217;s prime example of compelling advertising copy uses the nostalgia of beloved games to tackle the pain point of apartment hunting. It suggests that finding a place with a dishwasher is as easy as rolling dice.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Pairing with artist Jon Contino, the ad turns functional into fun, using th<\/span><span style=\"font-weight: 400;\">e analogy a<\/span><span style=\"font-weight: 400;\">d copy to transform a tiring task of apartment hunting into an exciting adventure.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This is a quality ad copy example that connects with the target audience&#8217;s experiences and emotions. The phrase &#8220;RENT AN APARTMENT WITH A DISHWASHER THAT ISN&#8217;T YOU&#8221; adds a touch of humor to the stress of city living\u2013 where you don&#8217;t have space or money for such luxuries.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It&#8217;s a strategic move that speaks to the New Yorkers&#8217; love for clever and aesthetically pleasing designs. It also taps into the local bias advertising copy that resonates with their struggles of living in the city.<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><span style=\"font-weight: 400;\"><strong>3. Favor <\/strong><\/span><strong>Ad Copy Example<\/strong><span style=\"font-weight: 400;\"><strong>: A Summer Feast at Your Fingertips<\/strong><\/span><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/favor.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-58043\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/favor.jpeg\" alt=\"Favor Ad\" width=\"522\" height=\"737\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/favor.jpeg 750w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/favor-212x300.jpeg 212w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/favor-725x1024.jpeg 725w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/favor-150x212.jpeg 150w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/a><span style=\"font-weight: 400;\">Favor&#8217;s Instagram ad for free first-time delivery hits the heart of summer with a tap in targeted audience engagement. The ad copy seizes attention with the power word &#8220;FREE&#8221; in bold, ensuring a pause in the endless scroll of the feed. This is the kind of ad copy that understands the platform&#8217;s visual language:&nbsp;<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Big<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bold<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quick to the point<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">The imagery displays all the summer delights, invoking scenes of sunny relaxation that the target audience yearns for. It&#8217;s a feature showcase advertising copy that doesn&#8217;t just speak to the stomach; it also creates the eager anticipation of open-air summer dining.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In addition, the brand uses the caption to solidify the connection between the offer and the season:&nbsp;<\/span><\/p>\r\n<p><i><span style=\"font-weight: 400;\">&#8220;Get everything you need for summer delivered to a pool, picnic table, or porch near you.&#8221;<\/span><\/i><\/p>\r\n<p><span style=\"font-weight: 400;\">It places the service directly into potential customers&#8217; summer plans. With just a few words, Favor&#8217;s ad copy extends an invitation to make every meal an event and every location a destination.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The proposition of this ad copy example is clear: easy access to summer feasts without the hassle.&nbsp;<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/return-on-ad-spend\/\">Read also: How to Maximize Your Return on Ad Spend (ROAS) in 2024<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>4. Oatly <\/strong><strong>Ad Copy Example<\/strong><strong>: The Art of Unadvertising<\/strong><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58044 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly.jpg\" alt=\"Oatly Ad copy example\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-300x169.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-150x85.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">Oatly&#8217;s ad campaign captures the essence of its brand through what seems like anti-advertising. This is why we&#8217;ve selected it among our favorite ad copywriting examples.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The message is clear across the advertising copy\u2014&#8221;It&#8217;s like milk but made for humans.&#8221; It challenges conventional dairy consumption with a simple phrase. Their sarcastic tone with a pinch of humor isn&#8217;t your typical marketing way. <\/span><span style=\"font-size: 16px; font-weight: 400;\">That itself strengthens the ad&#8217;s impact.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Each of Oatly&#8217;s ad copies fits into the larger picture, a brand personality, and makes it memorable and easily recognizable. Oatly speaks directly to the target audience&#8217;s desire for authenticity and eco-friendly options. It positions its product as an everyday choice for an environmentally conscious lifestyle.<\/span><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-58045\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-2.jpg\" alt=\"Oatly Ad 2\" width=\"334\" height=\"600\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-2.jpg 334w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-2-167x300.jpg 167w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-2-150x269.jpg 150w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/a><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-3.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58046 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-3.jpg\" alt=\"Oatly Ad 3\" width=\"338\" height=\"600\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-3.jpg 338w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-3-169x300.jpg 169w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/oatly-3-150x266.jpg 150w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/a><span style=\"font-weight: 400;\">Look at the above images\u2013 this approach is the opposite of a hard sell. It&#8217;s a conversation starter, inviting the audience to think, discuss the matter, and ultimately remember Oatly&#8217;s branding.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Oatly&#8217;s campaign is a testament to the power of ad copy that dares to be different, engaging potential customers with its frank message and dry humor. In the competitive dairy alternative market, Oatly sets itself apart, not by shouting the loudest but by speaking with a voice all its own.<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/cost-per-action\/\">Read also: What is Cost Per Action (CPA)? Benefits, Challenges, and Tips<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>5. The Economist <\/strong><strong>Ad Copy Example<\/strong><strong>: A Smart Sell&nbsp;<\/strong><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-58047\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist.jpg\" alt=\"Economist Ad Copy Example\" width=\"600\" height=\"159\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-300x80.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-150x40.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">How can we not include the genius of The Economist among our ad copy examples?&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The Economist&#8217;s ads capture the publication&#8217;s essence through minimalistic yet powerful ad copy that engages the intellect of its readership. The Economist&#8217;s advertising copy doesn&#8217;t just sell a newspaper; it sells a mindset and does so flawlessly.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">&#8220;Siri&#8217;s listening. Say something intelligent.&#8221; This is not just an ad; it&#8217;s a challenge to the reader, an invitation into a conversation of substance. They&#8217;re announcing that readers of The Economist only care for such dialogue of intelligence and insight. And that&#8217;s what they offer!&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Take a look at the next two:&nbsp;<\/span><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-2.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58048 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-2.jpg\" alt=\"Economist Ad 2\" width=\"424\" height=\"372\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-2.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-2-300x263.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-2-150x132.jpg 150w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-3.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58049 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-3.jpg\" alt=\"Economist Ad 3\" width=\"600\" height=\"297\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-3.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-3-300x149.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/economist-3-150x74.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><span style=\"font-weight: 400;\">&#8220;Enjoy your own company&#8221; is what the Economist delivers\u2013&nbsp; self-reliance and the ability to spend time alone.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The next ad copy\u2013 &#8220;Having potential is great if you&#8217;re 12,&#8221; sarcastically defines their audience. It asserts that the publication isn&#8217;t for people with just potential but accomplished people. It uses the aspirational marketing method by associating itself with people of a certain class, creating a desire for exclusivity.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In addition to smart copywriting, the stark red background across all three ads is a bold statement, too. They call for attention with simple color psychology without overdoing it.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">These snippets are not just ad copy; they are intellectual nudges. These ad copies attract a distinct target audience by mirroring the magazine&#8217;s smart, bold, and unapologetically direct character.&nbsp;<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/native-advertising-examples\/\">Read also: Native Advertising Examples That Master the Art of Subtle Selling<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>6. Eversource Energy Ad Copy Example: A Warm Approach to Cold Facts<\/strong><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/eversource.png\"><img decoding=\"async\" class=\"aligncenter wp-image-58050 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/eversource.png\" alt=\"Eversource Ad Copy Example\" width=\"500\" height=\"521\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/eversource.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/eversource-288x300.png 288w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/eversource-150x156.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><span style=\"font-weight: 400;\">We wanted to include a LinkedIn ad in our ad copywriting examples, so here&#8217;s a good one!&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Eversource&#8217;s LinkedIn ad copy targets its<\/span><span style=\"font-weight: 400;\"> existing customers, let<\/span><span style=\"font-weight: 400;\">ting them know they care. The ad copy demonstrates an understanding of the audience&#8217;s struggle as it acknowledges a pressing regional issue\u2014rising natural gas costs due to colder temperatures. The illustration visually complements the message, featuring a person putting up with the cold.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"> It emphasizes the brand&#8217;s empathy with its <\/span><span style=\"font-weight: 400;\">current customers and proves that ads are not just to target new customers but also to promote free guides or services to existing customers.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This ad copy is direct to extend its help. It doesn&#8217;t overdo emotions with a text-heavy copy. Instead, it presents a straightforward and practical solution with its call to action, &#8220;Eversource is here to help customers manage their bills.&#8221;&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The ad&#8217;s dual focus\u2014addressing the situation&#8217;s reality and providing a helpful resource\u2014establishes Eversource as a supportive ally in times of need. The advertising copy&#8217;s effectiveness lies in a positive association with the company.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"> It&#8217;s a subtle reminder of the brand&#8217;s commitment to its customers, encouraging brand loyalty and engagement without the hard sell.&nbsp;<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>7. Goodbuy Ad Copy Example: Clever Convergence of Commerce and Conscience<\/strong><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/goodbuy.png\"><img decoding=\"async\" class=\"aligncenter wp-image-58051 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/goodbuy.png\" alt=\"Goodbuy Ad\" width=\"720\" height=\"363\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/goodbuy.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/goodbuy-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/goodbuy-150x76.png 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><span style=\"font-weight: 400;\">Goodbuy&#8217;s ads are a blend of informative and values-based copy. They engage the audience with startling facts while advocating for conscious shopping choices.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">By highlighting the plight of small businesses in the shadow of mega-retailers, the ad copy not only presents a pain point but also positions the brand as a solution.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">With video ads, Facebook ads, and leveraging other social media platforms, Goodbye uses the stats to create an impact and grab attention in a crowded digital advertising space.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Ending on an inviting note, &#8220;Say hello to the easy button for conscious shopping,&#8221; along with a soft nudge, &#8220;Add Goodbuy \u2013 it&#8217;s free!&#8221; makes an excellent call-to-action.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">These ad copies are examples of factual storytelling not just to sell a product but to champion a cause. It transforms passive readers into proactive participants and enhances the perceived value of the brand in the eyes of potential customers.&nbsp;<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/great-copywriting-examples\/\">Read also: Master the Art of Copy With These Great Copywriting Examples<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>8. Wix Ad Copy Example: Commanding Leadership in the Digital Space<\/strong><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/wix.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58052 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/wix.jpg\" alt=\"Wix Ad\" width=\"693\" height=\"461\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/wix.jpg 693w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/wix-300x200.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/wix-150x100.jpg 150w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/a><span style=\"font-weight: 400;\">Let&#8217;s check off Google ads in our ad copy examples with the best one first\u2013 Wix!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Wix&#8217;s <a href=\"https:\/\/www.engagebay.com\/blog\/google-ad-examples\/\">Google Ads strategy<\/a> is a lesson in authoritative marketing. It showcases its platform as &#8220;The Best Website Builder.&#8221; This bold claim is a prime example of how advertising copy can assert market dominance.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Their ad copy is structured for good UX. It catches the audience&#8217;s attention with direct links to what most may look for and also displays different segments of their services:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free website-building tools<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Professional hiring<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enterprise-level solutions<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pricing&nbsp;<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">It reinforces the exclusivity of ad copy by illustrating their unique value proposition in a crowded market. This urges the targeted audience to view Wix as the go-to solution with a single message and a portal to multiple avenues.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It is a calculated move to ensure potential customers see Wix as a comprehensive solution regardless of their needs.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Wix gives a robust ad copy example for others aiming to solidify their place in the competitive service-based business landscape. It demonstrates how confidence in ad copywriting can translate to customer confidence in the brand.<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>9. Cleveland Plumber Ad Copy Example: Tapping Into Urgent Needs with Precision<\/strong><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Cleveland-plumber.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58053 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Cleveland-plumber.jpg\" alt=\"Cleveland Plumber Ad\" width=\"700\" height=\"210\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Cleveland-plumber.jpg 700w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Cleveland-plumber-300x90.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Cleveland-plumber-150x45.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><span style=\"font-weight: 400;\">Here&#8217;s another good Google ad copy example.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Cleveland Plumber&#8217;s Google Ad shows how well-crafted advertising copy aligns with the immediate needs of its targeted audience. By emphasizing &#8220;24\/7 Same Day Plumber Services,&#8221; the ad directly addresses the urgency of the search intent in the &#8220;plumber near me&#8221; search. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It&#8217;s usually people in a plumbing crisis who search for that.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Additionally, the ad&#8217;s focus on round-the-clock availability shows that they understand the target audience&#8217;s potential emergency. This is ad copywriting that goes beyond listing services. It speaks to the potential customer&#8217;s situation, offering fast relief and peace of mind.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Strategically, the ad copy leverages the transactional search intent by making a clear offer likely to result in immediate action\u2014calling for help. The ad copy doesn&#8217;t waste a moment on anything that doesn&#8217;t serve the end goal: to get the plumber to the customer&#8217;s door as quickly as possible.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This kind of targeted ad copy always focuses on the search intent. It positions Cleveland Plumber as the immediate solution when someone needs plumbing services.<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>10. HingeAd Copy Example: Cleverly Closing the Deal on Dating<\/strong><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Hinge.png\"><img decoding=\"async\" class=\"aligncenter wp-image-58054 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Hinge.png\" alt=\"Hinge Ad Copy Example\" width=\"512\" height=\"341\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Hinge.png 512w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Hinge-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Hinge-150x100.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><span style=\"font-weight: 400;\">We left the best one for last. One of our favorite ad copy examples, Hinge, strikes at the heart of what the app user ultimately wants\u2014a genuine connection. How does it do that? In concise and witty copy.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The command &#8220;Fall in love. Delete Hinge.&#8221; is a prime example of clarity in digital advertising copy. It cuts through the noise with a message that skips directly to what it delivers. Fulfilling the audience&#8217;s desire for a relationship is the very outcome that would make the app redundant. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And, with a counterintuitive approach urging users to delete the app, Hinge cleverly plays on the finality of ad copy style.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This reverse psychology is not only memorable but also an outstanding demonstration of understanding the target audience&#8217;s pain points.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Hinge&#8217;s ad copy shows confidence in its service. It is both creative and suggestive of a brand that truly gets its users.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"So_What_Should_be_Your_Takeaway_From_These_Ad_Copy_Examples\"><\/span><span style=\"color: #339966;\"><strong>So, What Should be Your Takeaway From These Ad Copy Examples?&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Creating <a href=\"https:\/\/www.engagebay.com\/blog\/display-ad-examples\/\">cool display ads<\/a> isn&#8217;t all about aesthetics. From the above advertising copy examples, you might&#8217;ve noticed that it requires a blend of elements. All the elements should work together to grab the right attention and convert views into actions.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here are these key elements that every good ad copy should include and how to master them:<\/span><b><\/b><\/p>\r\n<ul>\r\n<li><b>Eye-Catching Design:<\/b><span style=\"font-weight: 400;\"> The visual appeal of a display ad is crucial.&nbsp;<\/span>\r\n<ol>\r\n<li><span style=\"font-weight: 400;\">Feature bright, bold colors and engaging visuals.&nbsp;<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">Balance negative space effectively to highlight important elements like a clear, concise message and a direct call-to-action (CTA).&nbsp;<\/span><\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">This design approach helps create ad copy that stands out and captures the audience&#8217;s attention on different platforms brimming with ads.<\/span><b><\/b><\/p>\r\n<ul>\r\n<li><b>Compelling Headline: <\/b><span style=\"font-weight: 400;\">The headline is vital as the hook that grabs the target audience&#8217;s attention.&nbsp;<\/span>\r\n<ol>\r\n<li><span style=\"font-weight: 400;\">Make it impactful with statistics, metaphors, questions, or a strong statement.<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">Include a CTA that spurs the viewer into action.<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">Add a sense of urgency to prompt immediate responses.&nbsp;<\/span><\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">A prime example of this could be using powerful words or a logical appeal that connects with the person&#8217;s ego, encouraging them to act swiftly.<\/span><b><\/b><\/p>\r\n<ul>\r\n<li><b>Clear and Concise Copy: <\/b><span style=\"font-weight: 400;\">The copy should be brief yet powerful enough to convey the product or service&#8217;s benefits easily.<\/span>\r\n<ol>\r\n<li><span style=\"font-weight: 400;\">Use active voice and incorporate a strong CTA to engage the reader and boost conversions.&nbsp;<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">Emphasize perceived value and monetary savings with Ad copywriting to make the message more compelling.<\/span><\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li><b>Relevant Visuals: <\/b><span style=\"font-weight: 400;\">High-quality images or videos that align with the brand&#8217;s message are essential.&nbsp;<\/span>\r\n<ol>\r\n<li><span style=\"font-weight: 400;\">Add images, GIFs, or other graphics that support the ad&#8217;s narrative and help build brand recognition.&nbsp;<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">Include a short video that effectively communicates the ad&#8217;s message and increases the conversion rate.<\/span><\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li><b>Strategic Call-to-Action: <\/b><span style=\"font-weight: 400;\">Every display ad needs a <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">well-defined CTA<\/a>.<\/span>\r\n<ol>\r\n<li><span style=\"font-weight: 400;\">Design your CTA to be attractive.<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">Address the viewer&#8217;s needs directly with potential incentives like discounts or exclusive offers.&nbsp;<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">Consider the digital advertising norms to ensure it fits the platform it&#8217;s displayed on, whether it&#8217;s Google ads or Facebook ads.<\/span><\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Using these elements leverages advertising copy to sell a product and create successful ads that resonate deeply with potential customers. This will lead to <a href=\"https:\/\/www.engagebay.com\/blog\/five-star-reviews\/\">positive reviews<\/a> and sustained engagement.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">All the ad copywriting examples above feature these elements. If you master them, you can craft ad copy that serves two purposes: capturing the audience&#8217;s attention and significantly enhancing conversion rates.&nbsp;<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-page\/\">Read also: 18 Sales Page Examples We Can All Learn From<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Want_Some_Expert_Tips\"><\/span><span style=\"color: #339966;\"><strong>Want Some Expert Tips?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">We think you&#8217;ll appreciate them\u2026 So here are five things from experts to keep in mind:<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>Address the audience&#8217;s concerns <\/strong><strong>directly <\/strong><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Understanding the pain points of your targeted audience is crucial for launching successful ads. It helps you create relatable and impactful advertising copy.&nbsp;<\/span><\/p>\r\n<p><b>Don&#8217;t:<\/b><span style=\"font-weight: 400;\"> Bombard consumers with a lot of different pieces of information!<\/span><\/p>\r\n<p><b>Do: <\/b><span style=\"font-weight: 400;\">Pinpoint and address real, data-backed issues only.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">To discover what truly resonates with your audience:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage directly with them through surveys<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explore positive reviews<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Participate in online communities like Facebook groups or Reddit<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">This engagement allows you to collect authentic feedback on your product and service. Then, use the same language your customers use to boost the perceived value of your ad copy.<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>Personalize your communication<\/strong><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">We can&#8217;t stress enough the importance of personalization in marketing. All industry experts can agree that personalized communication increases the audience&#8217;s attention to your ad copy and fosters a positive association with your brand. You&#8217;ll see personalized communication in all the best advertising copy examples.<\/span><\/p>\r\n<p><b>Don&#8217;t:<\/b><span style=\"font-weight: 400;\"> Create create ad copy targeting broad demographics&nbsp;<\/span><\/p>\r\n<p><b>Do: <\/b><span style=\"font-weight: 400;\">&nbsp;Use a conversational tone when crafting your ad copy<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Use &#8220;you&#8221; to address the audience in the message to make it a friendly dialogue.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">By addressing the consumer directly, you can help them visualize themselves benefiting from your product, thereby increasing the conversion rate.<\/span><\/p>\r\n<p><em>Read More:<a href=\"https:\/\/www.engagebay.com\/blog\/database-marketing\/\"><span style=\"font-weight: 400;\">&nbsp;Database Marketing Is The Future Of Personalization<\/span><\/a><\/em><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>Get some action with action words<\/strong><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">What makes an effective CTA? Words that provoke actions!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Utilizing action verbs like &#8220;discover&#8221; or &#8220;grab&#8221; in your ad copy introduces excitement and urgency.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For instance, if you&#8217;re launching a new fashion line:<\/span><\/p>\r\n<p><b>Don&#8217;t:<\/b><span style=\"font-weight: 400;\"> Use passive &#8220;Our new collection is available.&#8221;<\/span><\/p>\r\n<p><b>Do: <\/b><span style=\"font-weight: 400;\">Use action inciting &#8220;Explore our latest collection now!&#8221;&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This method captures attention and encourages immediate interaction with your ad, boosting its effectiveness.<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>Trigger emotional responses<\/strong><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">An ad copy that plays with human emotions is a sure shot to success. Martin Lindstrom, a neuroscience expert, notes in his book <\/span><a href=\"https:\/\/www.amazon.com\/Buyology-Truth-Lies-About-Why\/dp\/0385523890\"><span style=\"font-weight: 400;\">Buyology<\/span><\/a><span style=\"font-weight: 400;\"> that emotional responses often override logical thinking in purchasing decisions. Therefore, incorporating emotional triggers in your ad copy can dramatically increase engagement and conversions.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Words such as &#8220;exclusive,&#8221; &#8220;hurry,&#8221; or &#8220;love&#8221; evoke strong emotional reactions that can drive consumers to act quickly.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, say you&#8217;re creating an advertising copy for a concert:<\/span><\/p>\r\n<p><b>Don&#8217;t: <\/b><span style=\"font-weight: 400;\">Simply ask the audience to book tickets.<\/span><\/p>\r\n<p><b>Do: <\/b><span style=\"font-weight: 400;\">Tap into emotions such as excitement and FOMO with phrases like &#8220;Secure your seats now to experience the thrill live!&#8221;&nbsp;<\/span><\/p>\r\n<h3><span style=\"color: #993300;\"><strong>Simplicity over complexity<\/strong><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Keeping your ad copy simple and straightforward is key to easy comprehension and immediate action. Even intelligent ads, such as the Economist&#8217;s, are quite simply worded.<\/span><\/p>\r\n<p><b>Don&#8217;t: <\/b><span style=\"font-weight: 400;\">Use complex jargon or overly technical descriptions that might alienate your target audience.<\/span><\/p>\r\n<p><b>Do: <\/b><span style=\"font-weight: 400;\">Express wit, sarcasm, and humor with simple words anyone can read and understand.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">By implementing these strategies, you can create successful and even intelligent ads that engage and convert. Whether through Google ads, great Facebook ads, or short videos, these tips are designed to enhance the craft of copywriting across various platforms.&nbsp;<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Where_Can_You_Use_Your_Ad_Copy\"><\/span><span style=\"color: #339966;\"><strong>Where Can You Use Your Ad Copy?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><iframe title=\"Retargeting Ads \u2013 what is it and how does it work?\" src=\"https:\/\/www.youtube.com\/embed\/rns_fnIvk6g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>Retargeting Ads \u2013 what is it and how does it work?<\/strong><\/em><\/p>\r\n<p><span style=\"font-weight: 400;\">Good copywriting skills will enable you to craft killer ad copies for a wide range of channels. Here are eight avenues you should explore.<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-75038\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-character-limits.png\" alt=\"Comparison table of optimal ad-copy lengths across major channels\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-character-limits.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-character-limits-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-character-limits-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-character-limits-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\r\n<p style=\"text-align: center;\"><em><strong>Comparison table of optimal ad-copy lengths across major channels<\/strong><\/em><\/p>\r\n<h3><span style=\"color: #993300;\">Ad Copy Examples for Facebook Ads \u2014 Addressing Audience Pain Points<\/span><\/h3>\r\n<p>Understanding the pain points of your targeted audience is crucial for launching successful ads. On Facebook, for example, opening with a direct question like \u201cStruggling to keep your rug clean?\u201d mirrors the pausing power of social-native formats.<\/p>\r\n<p><span style=\"font-weight: 400;\">Social media platforms like TikTok, Facebook, Instagram, LinkedIn, and Pinterest offer prime venues for display ads. These platforms enable businesses to target their audience, track sales origins, and gauge real-time ad performance.<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-75043\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-before-after-1024x683.png\" alt=\"Before and after Facebook ad copy example illustrating CTR lift\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-before-after-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-before-after-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-before-after-768x512.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-before-after.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p style=\"text-align: center;\"><em><strong>Before and after Facebook ad copy example illustrating CTR lift<\/strong><\/em><\/p>\r\n<p><span style=\"font-weight: 400;\">Great Facebook ads and other social media ads typically blend compelling headlines, descriptive content, and attractive visuals. Here&#8217;s a social media ad copy example:<\/span><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-ad-copy.png\"><img decoding=\"async\" class=\"aligncenter wp-image-58055 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-ad-copy.png\" alt=\"Social Media ad copy\" width=\"400\" height=\"512\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-ad-copy.png 400w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-ad-copy-234x300.png 234w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-ad-copy-150x192.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\r\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9RceYyCmrPk?si=5bBwRjjNdF1NPGPz\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>Meta &amp; Facebook Ads Tutorial for Beginners<\/strong><\/em><\/p>\r\n<h3><span style=\"color: #993300;\">The Best Ad Copy Examples for Display Ads \u2014 Stand Out with Visual-First Messaging<\/span><\/h3>\r\n<p>Display ads rely heavily on grabbing attention mid-scroll. Use concise, benefit-packed headlines like \u201cSleep Better in 3 Days\u201d and pair them with strong visuals or GIFs that demonstrate the outcome. Keep the copy minimal but impactful to boost CTR.<\/p>\r\n<p><span style=\"font-weight: 400;\">Display advertising across various websites and blogs navigates users to a landing page. They enhance conversion rates through strategic ad copywriting. Here&#8217;s a good display ad copy example:<\/span><\/p>\r\n<h3><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/display-ad.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58056 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/display-ad.jpg\" alt=\"Display ad copy\" width=\"407\" height=\"187\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/display-ad.jpg 407w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/display-ad-300x138.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/display-ad-150x69.jpg 150w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/a><span style=\"color: #993300;\">The Best <\/span><span style=\"color: #993300;\">Ad Copy Examples for Search Engine Ads \u2014 Match Intent with Clarity<\/span><\/h3>\r\n<p>Search ads work best when they mirror the user\u2019s query. Use exact-match phrasing in your headlines (e.g., \u201cBest Budget Laptops Under $500\u201d) and support it with a benefit-driven description. This relevancy improves both Quality Score and conversion rate.<\/p>\r\n<p><span style=\"font-weight: 400;\">These text-based ads don&#8217;t have any imagery and rely on a compelling call to action (CTA). Therefore, search ad copywriting must motivate clicks and visits to the website. Here&#8217;s a good search engine ad copy example:&nbsp;<\/span><\/p>\r\n<h3><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Search-engine-ad-copy.png\"><img decoding=\"async\" class=\"aligncenter wp-image-58057 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Search-engine-ad-copy.png\" alt=\"Search engine ad\" width=\"720\" height=\"341\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Search-engine-ad-copy.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Search-engine-ad-copy-300x142.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Search-engine-ad-copy-150x71.png 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><span style=\"color: #993300;\">The Best <\/span><span style=\"color: #993300;\">Ad Copy Examples for Email Ads \u2014 Personalize the Subject &amp; Lead<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Email marketing enjoys the <\/span><a href=\"https:\/\/www.luisazhou.com\/blog\/email-marketing-roi-statistics\/#:~:text=For%20every%20%241%20spent%20on%20email%20marketing%2C%20marketers%20make%20%2442&amp;text=That's%20a%204%2C200%25%20ROI!,ROI%20than%20other%20marketing%20strategies.\"><span style=\"font-weight: 400;\">highest ROI<\/span><\/a><span style=\"font-weight: 400;\"> among marketing strategies. It is critical for businesses that wish to enhance customer loyalty and repeat purchases. Email ads live or die by the subject line. Use dynamic elements like \u201cJohn, you left something behind\u201d or urgency-based phrasing like \u201cYour 15% Discount Ends Tonight.\u201d In the email body, mirror that tone with a clear CTA above the fold.<\/span><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-ad-copy.png\"><img decoding=\"async\" class=\"aligncenter wp-image-58058\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-ad-copy.png\" alt=\"email ad\" width=\"491\" height=\"1888\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-ad-copy.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-ad-copy-78x300.png 78w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-ad-copy-266x1024.png 266w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-ad-copy-533x2048.png 533w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-ad-copy-150x577.png 150w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/a><\/p>\r\n<h3><em style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\"><span style=\"font-weight: 400;\">How To Make Your Email Marketing Campaigns Stand Out&nbsp;<\/span><\/a><\/em><\/h3>\r\n<h3><span style=\"color: #993300;\">The Best <\/span><span style=\"color: #993300;\">Ad Copy Examples for Native Ads \u2014 Blend In to Convert More<\/span><\/h3>\r\n<p>Native ads should feel like editorial content. Use headlines that educate or provoke curiosity (\u201c7 Hidden Dangers in Your Morning Routine\u201d) and copy that flows like a blog intro. Avoid overt sales language \u2014 subtlety wins in native placements.<\/p>\r\n<p><span style=\"font-weight: 400;\">Here&#8217;s a native ad copy example from Forbes:<\/span><\/p>\r\n<h3><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Native-ad-example.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58059 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Native-ad-example.jpg\" alt=\"Native ad \" width=\"512\" height=\"342\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Native-ad-example.jpg 512w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Native-ad-example-300x200.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Native-ad-example-150x100.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><span style=\"color: #993300;\">The Best <\/span><span style=\"color: #993300;\">Ad Copy Examples for Billboards \u2014 Make Every Word Count<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">With just seconds to grab attention, billboard copy must be ultra-simple. Stick to 5\u20137 words max (e.g., \u201cNew Phone. Half the Price.\u201d). Visual hierarchy matters too \u2014 bold product shots and readable fonts from a distance are key. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Effective billboard ad copy might feature eye-catching slogans or special promotions like a BOGO, such as the ad copy example below:<\/span><\/p>\r\n<h3><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Billboard-ad.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58060\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Billboard-ad.jpg\" alt=\"Billboard ad\" width=\"471\" height=\"456\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Billboard-ad.jpg 946w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Billboard-ad-300x290.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Billboard-ad-768x744.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/Billboard-ad-150x145.jpg 150w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><\/a><span style=\"color: #993300;\">The Best <\/span><span style=\"color: #993300;\">Ad Copy Examples for Video Ads \u2014 Hook Early, Sell Fast<\/span><\/h3>\r\n<p>Viewers often skip after 5 seconds, so lead with the hook. Start with movement or a problem-solution headline on screen (\u201cYour Back Pain Isn\u2019t Normal\u201d). Follow it up with benefit-laced narration and an early CTA for maximum engagement.<\/p>\r\n<p><span style=\"font-weight: 400;\">The advertising copy might be spoken dialogue or text displayed on the screen. Here&#8217;s a TikTok video ad copy example from NYX:<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.webfx.com\/wp-content\/uploads\/2022\/07\/nyx-tiktok-ad.gif\" alt=\"Video Ad Copy\" width=\"338\" height=\"598\"><\/p>\r\n<h3><span style=\"color: #993300;\">The Best <\/span><span style=\"color: #993300;\">Ad Copy Examples for Google Ads \u2014 How to Highlight Unique Features<\/span><\/h3>\r\n<p>Though more traditional, print advertising still offers insight \u2014 and it maps well to Google Ads. In Google\u2019s limited headline space, highlight one key feature (e.g., \u201c2M More Pixels Than MacBook Pro\u201d) to capture attention quickly.<\/p>\r\n<p><span style=\"font-weight: 400;\">Here&#8217;s an exceptionally smart and attention-grabbing print ad copy example from Daihatsu:&nbsp;<\/span><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/print-ad-copy.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-58061\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/print-ad-copy.jpg\" alt=\"Print ad copy\" width=\"752\" height=\"470\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/print-ad-copy.jpg 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/print-ad-copy-300x188.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/print-ad-copy-768x480.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/print-ad-copy-150x94.jpg 150w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/a><\/p>\r\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5JcgzdGtRbc?si=49GC1e5fI4nWoOGJ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>EngageBay Review &amp; Demo \u2013 Google Ads Focus<\/strong><\/em><\/p>\r\n<h2 data-start=\"214\" data-end=\"273\"><span class=\"ez-toc-section\" id=\"7_Swipe-and-Paste_Ad_Copy_Formulas\"><\/span><span style=\"color: #339966;\">7 Swipe-and-Paste Ad Copy Formulas&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"275\" data-end=\"439\">Great ad copy isn\u2019t just creative \u2014 it\u2019s structured. Here are time-tested frameworks you can swipe and adapt instantly for Facebook, Google, email, or any platform.<\/p>\r\n<h3 data-start=\"446\" data-end=\"504\"><span style=\"color: #993300;\">1. <strong data-start=\"453\" data-end=\"502\">AIDA (Attention \u2013 Interest \u2013 Desire \u2013 Action)<\/strong><\/span><\/h3>\r\n<p data-start=\"505\" data-end=\"730\"><strong data-start=\"505\" data-end=\"516\">Example<\/strong>:<br data-start=\"517\" data-end=\"520\">\ud83d\udc49 <em data-start=\"523\" data-end=\"567\">Tired of paying $300+ for a noisy blender?<\/em><br data-start=\"567\" data-end=\"570\">\ud83d\udca1 <em data-start=\"573\" data-end=\"636\">Discover the WhisperBlend 3X, engineered for silent mornings.<\/em><br data-start=\"636\" data-end=\"639\">\ud83d\udd25 <em data-start=\"642\" data-end=\"696\">Join 12,000+ happy customers who now blend in peace.<\/em><br data-start=\"696\" data-end=\"699\">\ud83d\udc49 <em data-start=\"702\" data-end=\"730\">Order today &amp; get 25% off.<\/em><\/p>\r\n<p data-start=\"505\" data-end=\"730\"><img decoding=\"async\" class=\"alignnone size-full wp-image-75040\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-formulas-aida-vs-pas.png\" alt=\"Infographic comparing AIDA and PAS ad copy frameworks\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-formulas-aida-vs-pas.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-formulas-aida-vs-pas-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-formulas-aida-vs-pas-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/ad-copy-formulas-aida-vs-pas-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\r\n<p style=\"text-align: center;\" data-start=\"505\" data-end=\"730\"><em><strong>Infographic comparing AIDA and PAS ad copy frameworks<\/strong><\/em><\/p>\r\n<h3 data-start=\"737\" data-end=\"786\"><span style=\"color: #993300;\">2. <strong data-start=\"744\" data-end=\"784\">PAS (Problem \u2013 Agitation \u2013 Solution)<\/strong><\/span><\/h3>\r\n<p data-start=\"787\" data-end=\"983\"><strong data-start=\"787\" data-end=\"798\">Example<\/strong>:<br data-start=\"799\" data-end=\"802\">\ud83d\ude16 <em data-start=\"805\" data-end=\"850\">Still dealing with stubborn skin breakouts?<\/em><br data-start=\"850\" data-end=\"853\">\ud83d\ude2c <em data-start=\"856\" data-end=\"918\">Drugstore creams make it worse because they clog your pores.<\/em><br data-start=\"918\" data-end=\"921\">\u2728 <em data-start=\"923\" data-end=\"983\">Try ClearSkin Pro \u2014 dermatologist-approved and toxin-free.<\/em><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\" data-start=\"787\" data-end=\"983\"><strong>EngageBay internal test reported that switching to the PAS formula lifted their Google Ads CTR from 3.2 % to 5.9 % in 14 days. <\/strong><\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"990\" data-end=\"1052\"><span style=\"color: #993300;\">3. <strong data-start=\"997\" data-end=\"1050\">4 U\u2019s (Urgent \u2013 Useful \u2013 Unique \u2013 Ultra-Specific)<\/strong><\/span><\/h3>\r\n<p data-start=\"1053\" data-end=\"1262\"><strong data-start=\"1053\" data-end=\"1064\">Example<\/strong>:<br data-start=\"1065\" data-end=\"1068\">\ud83d\udea8 <em data-start=\"1071\" data-end=\"1095\">Sale ends in 24 hours!<\/em><br data-start=\"1095\" data-end=\"1098\">\ud83e\udde0 <em data-start=\"1101\" data-end=\"1157\">Upgrade your workspace with posture-correcting chairs.<\/em><br data-start=\"1157\" data-end=\"1160\">\ud83c\udd95 <em data-start=\"1163\" data-end=\"1220\">Only from SpinoFlex \u2014 now with built-in lumbar massage.<\/em><br data-start=\"1220\" data-end=\"1223\">\ud83c\udfaf <em data-start=\"1226\" data-end=\"1262\">Available in 3 colors. Ships free.<\/em><\/p>\r\n<h3 data-start=\"1269\" data-end=\"1320\"><span style=\"color: #993300;\">4. <strong data-start=\"1276\" data-end=\"1318\">FAB (Features \u2013 Advantages \u2013 Benefits)<\/strong><\/span><\/h3>\r\n<p data-start=\"1321\" data-end=\"1481\"><strong data-start=\"1321\" data-end=\"1332\">Example<\/strong>:<br data-start=\"1333\" data-end=\"1336\">\ud83d\udd0b <em data-start=\"1339\" data-end=\"1389\">Our earbuds have 48-hour battery life (feature).<\/em><br data-start=\"1389\" data-end=\"1392\">\u23f1\ufe0f <em data-start=\"1395\" data-end=\"1440\">No mid-workout charging breaks (advantage).<\/em><br data-start=\"1440\" data-end=\"1443\">\ud83c\udfc3 <em data-start=\"1446\" data-end=\"1481\">Just press play and go (benefit).<\/em><\/p>\r\n<h3 data-start=\"1488\" data-end=\"1520\"><span style=\"color: #993300;\">5. <strong data-start=\"1495\" data-end=\"1518\">Before\u2013After\u2013Bridge<\/strong><\/span><\/h3>\r\n<p data-start=\"1521\" data-end=\"1723\"><strong data-start=\"1521\" data-end=\"1532\">Example<\/strong>:<br data-start=\"1533\" data-end=\"1536\">\u274c <em data-start=\"1538\" data-end=\"1584\">Before: Missing workouts and skipping meals.<\/em><br data-start=\"1584\" data-end=\"1587\">\u2705 <em data-start=\"1589\" data-end=\"1645\">After: Feeling energized and sticking to your routine.<\/em><br data-start=\"1645\" data-end=\"1648\">\ud83c\udf09 <em data-start=\"1651\" data-end=\"1723\">Bridge: Our app builds personalized schedules that fit your lifestyle.<\/em><\/p>\r\n<h3 data-start=\"1730\" data-end=\"1760\"><span style=\"color: #993300;\">6. <strong data-start=\"1737\" data-end=\"1758\">The Question Hook<\/strong><\/span><\/h3>\r\n<p data-start=\"1761\" data-end=\"1894\"><strong data-start=\"1761\" data-end=\"1772\">Example<\/strong>:<br data-start=\"1773\" data-end=\"1776\">\u2753 <em data-start=\"1778\" data-end=\"1812\">Want better sleep without pills?<\/em><br data-start=\"1812\" data-end=\"1815\">\ud83d\udca4 <em data-start=\"1818\" data-end=\"1894\">Our all-natural magnesium blend helps you fall asleep in under 20 minutes.<\/em><\/p>\r\n<h3 data-start=\"1901\" data-end=\"1925\"><span style=\"color: #993300;\">7. <strong data-start=\"1908\" data-end=\"1923\">\u201cYou\u201d First<\/strong><\/span><\/h3>\r\n<p data-start=\"1926\" data-end=\"2043\"><strong data-start=\"1926\" data-end=\"1937\">Example<\/strong>:<br data-start=\"1938\" data-end=\"1941\">\ud83e\udef5 <em data-start=\"1944\" data-end=\"1978\">You don\u2019t need a gym to get fit.<\/em><br data-start=\"1978\" data-end=\"1981\">\ud83c\udfcb\ufe0f\u200d\u2642\ufe0f <em data-start=\"1988\" data-end=\"2043\">Start with just 10 minutes\/day \u2014 no equipment needed.<\/em><\/p>\r\n<p data-start=\"2050\" data-end=\"2177\">\ud83d\udc49 Use these as templates across your next campaign. Better yet? Test a few against each other \u2014 let the data crown the winner.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Mastering the art of ad copywriting is essential for any digital advertising campaign aiming to stand out in a crowded Facebook feed or search results. From crafting feature showcase ad copy that highlights unique product characteristics to developing creatives that capture the imagination, the power of a good ad copy cannot be overstated.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">We hope the ad copy examples in this article guide you in creating your perfect ad. Keep the expert tips in mind and address the pain points smartly. You&#8217;ll need centralized customer management if you want to leverage personalization in your ad copy and deliver a unified message on all platforms.&nbsp;<\/span><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">, the all-in-one marketing, sales, and customer support tool, can help. Use it for audience segmentation, <a href=\"https:\/\/www.engagebay.com\/glossary\/ab-test\">A\/B testing<\/a>, personalized email broadcasts, <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, popups, and more. Engage your audience better with EngageBay and convert them into paying customers today.&nbsp;<\/span><\/p>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1752479103417\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>Frequently Asked Questions<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1752478901837\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>What is ad copy, and why is it important?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Ad copy is the copywriting used in advertising to convey a message or persuade potential customers. It\u2019s crucial because it directly influences the effectiveness of your ad campaign, impacting both the conversion rate and the overall success of your marketing efforts. Quality advertising copy can distinguish your brand and drive engagement.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1752478925947\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>How can I make my ad copy stand out among competitors?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">To make your ad copy stand out, focus on creating unique value propositions, using novelty ad copy, and tapping into exclusivity ad copy. Craft messages that address specific pain points or leverage risk bias ad copy to resonate more deeply with your target audience.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1752478962875\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>Can the same ad copy work across different marketing channels?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">While some elements of a successful ad can be adapted across channels, it\u2019s important to customize your advertising copy to fit each platform\u2019s unique context and user expectations. What works in a Facebook ad may not resonate in a search ad since there\u2019s no visual context in the latter.&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1752478983814\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>How often should I update my ad copy?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Update your ad copy regularly to align with new marketing goals, respond to changing customer needs, or refresh stale messaging. The frequency can depend on performance metrics and seasonal trends in your industry.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1752479023819\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>What\u2019s the best way to measure the success of my ad copy?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Measure the success of your ad copy by tracking conversion rates, analyzing engagement metrics such as click-through rates (CTRs), and gathering customer feedback. Tools like EngageBay and advertising copy analytics can provide comprehensive insights.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1752479038867\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>What is a good ad copy length?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">A good ad copy length depends on the platform. For&nbsp;<strong>Google Search ads<\/strong>, stick to under&nbsp;<strong>90 characters per headline<\/strong>.&nbsp;<strong>Facebook and Instagram ads<\/strong>&nbsp;perform best with&nbsp;<strong>primary text under 125 characters<\/strong>. The key is clarity \u2014 deliver your offer or value prop in the first line. For landing pages or native ads, longer copy can work if it\u2019s scannable and structured.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1752479060304\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>How do I A\/B test ad copy?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">To A\/B test ad copy effectively, change&nbsp;<strong>one element at a time<\/strong>&nbsp;\u2014 such as the headline, CTA, or power words. Run both versions with the&nbsp;<strong>same audience, budget, and visuals<\/strong>, then compare click-through rate (CTR), conversion rate, and cost-per-click (CPC). Tools like&nbsp;<strong>Meta Ads Manager<\/strong>&nbsp;or&nbsp;<strong>Google Ads Experiments<\/strong>&nbsp;help automate this process. Aim for statistically significant results before declaring a winner.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1752479080962\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>What are the best power words for ad copy?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Power words evoke emotion and urgency. Some top-performing ad copy power words include:<br><br><strong>\u201cFree\u201d<\/strong>,&nbsp;<strong>\u201cNow\u201d<\/strong>,&nbsp;<strong>\u201cInstant\u201d<\/strong>,&nbsp;<strong>\u201cYou\u201d<\/strong>,&nbsp;<strong>\u201cSecret\u201d<\/strong>,&nbsp;<strong>\u201cGuaranteed\u201d<\/strong>,&nbsp;<strong>\u201cLimited\u201d<\/strong>, and&nbsp;<strong>\u201cProven\u201d<\/strong>.<br><br>Use them in headlines and CTAs to boost engagement. For example:&nbsp;<em>\u201cGet Your Free Guide Now\u201d<\/em>&nbsp;or&nbsp;<em>\u201cJoin 10,000+ Happy Users \u2014 Risk-Free.\u201d<\/em><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Want a quality ad copy? One click, that&#8217;s all it demands.&nbsp; Can your ad copy score one? \ud83e\udd14 Yes &#8211; [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":58372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[80,22],"tags":[9190,9301,9300,9231,8367,7303],"class_list":["post-58039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landing-pages","category-marketing","tag-ad-campaigns","tag-ad-copy","tag-ad-copy-examples","tag-advertisement","tag-advertising-ideas","tag-banner-ad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad Copy Examples: 25 High-CTR Templates to Swipe in 2026<\/title>\n<meta name=\"description\" content=\"Steal 25 proven ad copy examples for Facebook, Google &amp; email, plus expert formulas to lift CTR and conversions\u2014no fluff, all swipe-ready.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Copy Examples: 25 High-CTR Templates to Swipe in 2026\" \/>\n<meta property=\"og:description\" content=\"Steal 25 proven ad copy examples for Facebook, Google &amp; email, plus expert formulas to lift CTR and conversions\u2014no fluff, all swipe-ready.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-14T06:15:38+00:00\" \/>\n<meta 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Tools like EngageBay and advertising copy analytics can provide comprehensive insights.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#faq-question-1752479038867","position":7,"url":"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#faq-question-1752479038867","name":"What is a good ad copy length?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A good ad copy length depends on the platform. For\u00a0<strong>Google Search ads<\/strong>, stick to under\u00a0<strong>90 characters per headline<\/strong>.\u00a0<strong>Facebook and Instagram ads<\/strong>\u00a0perform best with\u00a0<strong>primary text under 125 characters<\/strong>. The key is clarity \u2014 deliver your offer or value prop in the first line. For landing pages or native ads, longer copy can work if it\u2019s scannable and structured.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#faq-question-1752479060304","position":8,"url":"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#faq-question-1752479060304","name":"How do I A\/B test ad copy?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To A\/B test ad copy effectively, change\u00a0<strong>one element at a time<\/strong>\u00a0\u2014 such as the headline, CTA, or power words. Run both versions with the\u00a0<strong>same audience, budget, and visuals<\/strong>, then compare click-through rate (CTR), conversion rate, and cost-per-click (CPC). Tools like\u00a0<strong>Meta Ads Manager<\/strong>\u00a0or\u00a0<strong>Google Ads Experiments<\/strong>\u00a0help automate this process. Aim for statistically significant results before declaring a winner.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#faq-question-1752479080962","position":9,"url":"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/#faq-question-1752479080962","name":"What are the best power words for ad copy?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Power words evoke emotion and urgency. Some top-performing ad copy power words include:<br\/><br\/><strong>\u201cFree\u201d<\/strong>,\u00a0<strong>\u201cNow\u201d<\/strong>,\u00a0<strong>\u201cInstant\u201d<\/strong>,\u00a0<strong>\u201cYou\u201d<\/strong>,\u00a0<strong>\u201cSecret\u201d<\/strong>,\u00a0<strong>\u201cGuaranteed\u201d<\/strong>,\u00a0<strong>\u201cLimited\u201d<\/strong>, and\u00a0<strong>\u201cProven\u201d<\/strong>.<br\/><br\/>Use them in headlines and CTAs to boost engagement. For example:\u00a0<em>\u201cGet Your Free Guide Now\u201d<\/em>\u00a0or\u00a0<em>\u201cJoin 10,000+ Happy Users \u2014 Risk-Free.\u201d<\/em>","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/58039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=58039"}],"version-history":[{"count":43,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/58039\/revisions"}],"predecessor-version":[{"id":78762,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/58039\/revisions\/78762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/58372"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=58039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=58039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=58039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}