{"id":58182,"date":"2024-05-27T14:41:30","date_gmt":"2024-05-27T14:41:30","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=58182"},"modified":"2025-08-20T06:40:51","modified_gmt":"2025-08-20T06:40:51","slug":"email-benchmarks","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/","title":{"rendered":"Essential Email Benchmarks For Small Business Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Email marketing is ideal for small businesses because of its high return on investment and the low cost of setting up. However, many companies fail at it because they don&#8217;t understand essential email benchmarks for measuring success. In this blog post, we discuss the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing benchmarks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing metrics to look out for<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The industry average for different niches<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tips to improve your email benchmarks<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This will equip you with the knowledge you need to run a successful <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaign-ideas\/\">email marketing campaign<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let\u2019s dive into it.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#What_Are_Email_Marketing_Benchmarks\" >What Are Email Marketing Benchmarks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#Why_Do_Email_Benchmarks_Matter\" >Why Do Email Benchmarks Matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#Why_Do_Small_Businesses_Invest_in_Email_Marketing\" >Why Do Small Businesses Invest in Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#Key_Email_Marketing_Metrics\" >Key Email Marketing Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#Industry-Specific_Email_Benchmarks\" >Industry-Specific Email Benchmarks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#How_To_Measure_and_Interpret_Your_Email_Marketing_Performance\" >How To Measure and Interpret Your Email Marketing Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#How_to_Improve_Your_Email_Marketing_Performance\" >How to Improve Your Email Marketing Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Email_Marketing_Benchmarks\"><\/span><span style=\"color: #339966;\"><b>What Are Email Marketing Benchmarks?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing benchmarks are key performance indicators used to measure the success of an email marketing campaign.<span style=\"font-weight: 400;\"> Comparing rates, such as open rates, click-through rates, and conversion rates by industry, will give your marketing team an idea of your campaign&#8217;s health so you can improve its outcome.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_Email_Benchmarks_Matter\"><\/span><span style=\"color: #339966;\"><b>Why Do Email Benchmarks Matter?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine running a race without any standard to gauge your performance; how will you tell if you&#8217;re on track or not? You may either judge yourself too harshly because you feel you aren&#8217;t doing well or feel too excited about your results while, quite frankly, your results aren&#8217;t up to par.<\/p>\n<p>So, email benchmarks set a pace for your email campaigns and allow you to view the health of your campaigns by comparing your results with those of others in your industry. <span style=\"font-weight: 400;\">This way, you can make better data-driven decisions about your email marketing strategy.<\/span><span style=\"font-weight: 400;\"> For instance, if a campaign&#8217;s open rate falls below the industry average, your marketing team can strategize on tactics to improve open rates. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, they can work on changing the subject lines or the email <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">sending times<\/a>.<\/span><\/p>\n<p>Aside from benchmarking against others in your industry, it also makes sense to regularly gauge the success of your email campaigns against past internal results. For instance, based on the success metrics your marketing teams have set, review your stats for a given period, say 30 days, and compare them with previous months&#8217; stats. Then ask questions like the following:<\/p>\n<ul>\n<li>Has there been improvements over the previous months?<\/li>\n<li>What strategies have we implemented?<\/li>\n<li>Which works best based on the results?<\/li>\n<li>Are there contributing factors to the results of certain campaigns?<\/li>\n<li>What is our projection for the next 90 days?<\/li>\n<li>How can we get there?<\/li>\n<li>Should we continue our past strategy, improve it, or adopt another?<\/li>\n<\/ul>\n<p>This is important because even though email benchmarks provide you with data on competitors&#8217; email campaigns, they aren&#8217;t the most accurate measure of your campaign&#8217;s success due to several factors that can cause disparity in results among businesses in the same industry.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_Small_Businesses_Invest_in_Email_Marketing\"><\/span><span style=\"color: #339966;\"><b>Why Do Small Businesses Invest in Email Marketing?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/popupsmart.com\/blog\/good-average-website-conversion-rate#:~:text=An%20average%20conversion%20rate%20for,good%E2%80%9D%20or%20above%20the%20average.\"><span style=\"font-weight: 400;\">Research<\/span><\/a><span style=\"font-weight: 400;\"> has shown that for most businesses, only about 2-5% of all website traffic makes a purchasing decision. Therefore, without an automated lead generation system on your website, a significant portion of the resources employed in driving traffic to your website will be wasted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> So, email marketing helps to nurture these leads generated from your website traffic, delivering personalized marketing material directly to their email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">Email marketing<\/a> is great for optimizing your sales funnel, generating leads, and nurturing leads across the various sales cycle stages. Additionally, it is more affordable than other <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">digital marketing strategies<\/a> and has a good ROI. This makes it ideal for small businesses with a limited marketing budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Now that we know why email marketing matters to small businesses, let&#8217;s look at key email metrics to look for in your emails.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Email_Marketing_Metrics\"><\/span><span style=\"color: #339966;\"><b>Key Email Marketing Metrics<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Below are the most critical email marketing benchmarks to look for to improve your email marketing results.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Open rate<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the percentage of your total subscribers who open your email. Your <a href=\"https:\/\/smartreach.io\/blog\/increase-open-rate-fix-deliverability-issues\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">email open rate<\/a> is crucial because it gives you an idea of what kind of emails your subscribers are interested in. However, a great open rate doesn\u2019t necessarily translate into higher conversions. Sometimes, subscribers may open your emails because you use <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">engaging email subject lines.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most email marketing providers calculate your average open rate automatically. However, here is a formula for calculating your email open rate:&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open rate = <\/span><i><span style=\"font-weight: 400;\">Number of subscribers who opened your email \/ Number of emails delivered successfully x 100<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<figure id=\"attachment_48909\" aria-describedby=\"caption-attachment-48909\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/email-marketing-engagebay.png\"><img decoding=\"async\" class=\"wp-image-48909 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/email-marketing-engagebay-e1716798768491.png\" alt=\"email marketing metrics in EngageBay\" width=\"960\" height=\"501\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/email-marketing-engagebay-e1716798768491.png 960w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/email-marketing-engagebay-e1716798768491-300x157.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/email-marketing-engagebay-e1716798768491-768x401.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/email-marketing-engagebay-e1716798768491-150x78.png 150w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><figcaption id=\"caption-attachment-48909\" class=\"wp-caption-text\"><em>EngageBay dashboards<\/em><\/figcaption><\/figure>\n<h3><span style=\"color: #993300;\"><b>Click through rate<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Click-through rate (CTR) is the percentage of email recipients who clicked on one or more links (<a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">call-to-action<\/a>) within your marketing emails. Measuring your average CTR helps you understand the effectiveness of your marketing material and provides valuable insight into your subscriber engagement level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It also aids in refining your <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">audience segmentation<\/a> strategies and optimizing your email content, layout, and calls to action to improve engagement and drive better results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calculating your average click-through rate is easy; use this formula:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTR = <\/span><i><span style=\"font-weight: 400;\">Number of email recipients who clicked a link within the email \/ Number of emails delivered x 100<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\"><b>Bounce rate<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">email bounce rate<\/a> is the percentage of emails returned to the sender because they were not delivered to the intended recipient. There are two types of email bounces: hard bounce and soft bounce.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Hard bounce<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When an email cannot be delivered due to nonexistent or invalid email addresses, it is called a hard bounce. It could also happen if the email provider blocks the sender&#8217;s email address. Businesses may need help with hard bounces since they suggest a serious problem with the email list&#8217;s quality, which could damage the <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">sender&#8217;s reputation<\/a>.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Soft bounce<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is a temporary bounce that occurs for one of the following reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email recipient mailbox is full<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email server is down<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email message is too large<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Soft bounces are less damaging than hard bounces because they don&#8217;t seriously damage the sender&#8217;s reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To calculate your average <a href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">email bounce rate<\/a>, divide the number of bounced emails by the number of emails delivered and multiply by 100. For example, if you sent 500 emails and 20 emails bounced back, your bounce rate would be (20\/500) x 100 = 4%.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">Read more: Bounce Rates and Email Deliverability &#8212; A Simple Guide<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>Unsubscribe rate<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The unsubscribe rate is the percentage of email recipients who unsubscribed from your emails within a specific period. It is an excellent index for measuring the relevance of your email messaging to your subscribers. A high unsubscribe rate could mean your content or offers are irrelevant to your target audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, a low unsubscribe rate will help increase the chances of conversions, as only those who find your email relevant are on your mailing list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To calculate your unsubscribe rate, divide the number of unsubscribers within a specific period by the number of email recipients and multiply by 100.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing-crm\">sign up for an excellent email marketing platform<\/a>, you can automate your sending times and personalize your emails so that the right audience gets the right message when they are most likely to open it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also enjoy high deliverability rates, <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">customizable email templates<\/a>, and in-depth insight into your email performance with its analytics features without calculating them manually.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Industry-Specific_Email_Benchmarks\"><\/span><span style=\"color: #339966;\"><b>Industry-Specific Email Benchmarks<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we understand the different email marketing metrics, let&#8217;s check the different benchmarks by industry. The table below summarizes the open rates, CTRs, bounce rates, and unsubscribe rates across major industries.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>Industry<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Average open rate (%)<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Average CTR (%)<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Average bounce rate (%)<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Average unsubscribe rate (%)<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Architecture<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14.3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.32<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.46<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Construction<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33.9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14.5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.15<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.35<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Telecommunication<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13.6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.20<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.07<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Manufacturing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.60<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.33<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Real Estate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.7<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.31<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.21<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Education<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35.4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.49<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.18<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Retail<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40.6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.7<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.24<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.18<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Marketing &amp; Advertising&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">38.3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.29<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.25<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Consulting<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.44<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.30<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Online Courses &amp; Coaching<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33.8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.27<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.22<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Health &amp; Fitness<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.31<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.36<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Beauty &amp; Personal Care<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.35<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.41<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Information Technology<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33.5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.43<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.23<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Legal<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.72<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.26<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Business &amp; Finance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.34<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.21<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Computers &amp; Electronics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40.0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.23<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.14<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Insurance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.65<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.29<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Finance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.55<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.29<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Software &amp; Web Apps<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.57<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.30<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Others&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.7<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.34<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.27<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #993300;\"><b>Why do industries have different benchmarks?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email rate averages vary across sectors for several reasons: business size, audience characteristics, email relevance, purchase cycle length, marketing budget, brand reputation, and product\/service complexity.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to note that different industries have distinct target audiences with varying preferences, behaviors, and purchasing habits. While the target audience in certain sectors may buy products on impulse, some other industries require logical purchases. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <a href=\"https:\/\/www.engagebay.com\/blog\/b2b-vs-b2c-marketing\/\">comparing B2B vs B2C marketing<\/a> reveals differences in their purchase habits, which will pose differences in their respective industry averages.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, your product&#8217;s purchase cycle length can affect your conversion rate. Products requiring a significant investment, such as real estate and complex machinery, typically have a longer purchase cycle rate than retail or entertainment products.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Measure_and_Interpret_Your_Email_Marketing_Performance\"><\/span><span style=\"color: #339966;\"><b>How To Measure and Interpret Your Email Marketing Performance<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Measuring and interpreting email benchmarks is crucial for optimizing your email marketing strategy. Here&#8217;s a step-by-step guide to track and calculate your benchmarks effectively.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Define your key metrics:<\/strong> Determine which metrics are most important for your goals, such as open rate, click-through rate (CTR), and unsubscribe rate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Set benchmarks:<\/strong> Research industry benchmarks for your key metrics. Use these benchmarks as a reference point for evaluating your performance.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Track your metrics:<\/strong> Use <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-small-business\/\">email marketing tools<\/a> and analytics platforms to track your email campaigns&#8217; performance. These tools provide data on open rates, CTRs, conversions, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Compare against available industry benchmarks:<\/strong> Compare your metrics against your industry average to gauge your performance relative to competitors.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Analyze trends over time:<\/strong> Monitor your performance to identify trends and patterns in your email performance.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Adjust strategies accordingly:<\/strong> Use insights from your data to refine your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">email marketing strategies<\/a>. Experiment with different send times, content types, subject lines, and audience segmentation to improve your campaign performance.&nbsp;<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Email_Marketing_Performance\"><\/span><span style=\"color: #339966;\"><b>How to Improve Your Email Marketing Performance<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We have discussed some key email benchmarks and how these benchmarks serve as a window to understand the health of your email campaigns. Now, let us look at some tips to improve your email marketing.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Define your most important email metrics<\/strong><\/span><\/h3>\n<p>First, decide on the email metrics you want to improve. This will determine the next steps you follow. Is there a particular benchmark based on your marketing goals and objectives?<\/p>\n<p>Suppose you want to improve your email open rate. Crafting more engaging subjectSome&nbsp; lines is key. If it&#8217;s CTR, then there are several factors to put in place, like send-time optimization, sending emails relevant to your email segments,<\/p>\n<h3><span style=\"color: #993300;\">Hyper-segment your email list<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, segment your audience better. Contact segmentation is a critical factor for email marketing success. According to a report from DMA, email marketers experienced a <a href=\"https:\/\/www.mailmodo.com\/guides\/email-segmentation-statistics\/\">760% increase<\/a> in revenue from email segmentation.&nbsp;<\/span><\/p>\n<p>You can use several ways to segment your audience: Geography, Psychography, Demography, and Behavior. However, your segmentation method will depend on your industry. If you are an eCommerce seller, for instance, <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\">segmenting your audience<\/a> based on behavior, particularly using the RFM analysis where:<\/p>\n<ul>\n<li>R stands for recency<\/li>\n<li>F stands for frequency, and<\/li>\n<li>M stands for monetary value. You&#8217;ll arrive at a much more hyper-segmented list than when you segment based on Geography alone.<\/li>\n<\/ul>\n<p>Another effective method is to combine segmentation criteria. For instance, after using the RFM analysis, you can segment further by considering the psychographic characteristics of people in each segment. Then, you&#8217;ll discover that although some people are similar based on the RFM analysis, they may have different interests and pain points.<\/p>\n<p>A good hack to do this is to gather customer data from your email software analytic tool. You must be signed up for <a href=\"https:\/\/www.engagebay.com\/blog\/email-crm-software\/\">excellent email automation software with advanced CRM analytics.<\/a> For instance, EngageBay&#8217;s email marketing software can segment your clients into various categories using CRM analytics tools, such as age, gender, spending habits, web history, etc., and identify new selling opportunities.<\/p>\n<figure id=\"attachment_35813\" aria-describedby=\"caption-attachment-35813\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ezgif.com-gif-maker-16.gif\"><img decoding=\"async\" class=\"size-full wp-image-35813\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ezgif.com-gif-maker-16.gif\" alt=\"EngageBay's web analytics\" width=\"1200\" height=\"597\"><\/a><figcaption id=\"caption-attachment-35813\" class=\"wp-caption-text\"><em>EngageBay&#8217;s web analytics<\/em><\/figcaption><\/figure>\n<h3><span style=\"color: #993300;\"><strong>A\/B test emails for each segment&nbsp;<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, A\/B tests different elements of your emails. A trick here is to A\/B the campaign for different segments and see what resonates better with your audience in different segments. This may seem overwhelming when you consider doing it manually, which is where <a href=\"https:\/\/www.engagebay.com\/marketing\/email-ab-testing\">EngageBay&#8217;s automated A\/B testing<\/a> software comes in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you get the best results for your email campaigns without the hassle.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><b>Conclusion<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So far, we have learned what email marketing benchmarks are, why they are essential to your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">email marketing strategies<\/a>, how to measure and interpret them, and how to improve your email performance to match or exceed industry benchmarks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have learned that email benchmarks help track the success of an email marketing campaign and that in setting up an email campaign, it is essential to select which of these benchmarks is most relevant to determining its success.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have also learned that to optimize the results of your email marketing strategy, it is important to regularly measure and <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-kpis\/\">analyze these KPIs<\/a> and compare them to industry averages to gauge your strategy&#8217;s strengths and weaknesses and improve accordingly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, we discussed techniques for improving KPIs, such as segmentation, personalization, and A\/B testing, so you can <\/span><span style=\"font-weight: 400;\">select appropriate email benchmarks, measure and analyze them, and improve your email strategy until it yields the desired results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get the most out of your email marketing efforts, also ensure you <a href=\"https:\/\/www.engagebay.com\/crm\/crm-analytics\">sign up<\/a> for an <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-automation-strategy\/\">email marketing automation<\/a> platform with advanced features that allow you to automate your email sends, hyper-segment your audience, and track the effectiveness of your email campaigns by providing in-depth <a href=\"https:\/\/www.engagebay.com\/blog\/email-analytics\/\">email analytics<\/a> and reporting.&nbsp;<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><span style=\"color: #339966;\"><b>Frequently Asked Questions<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><b>What is a good open rate for email marketing campaigns?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Depending on the industry, a good email open rate should be between 33% and 38%. While understanding these figures is an excellent place to start, it&#8217;s also worthwhile to research industry averages and contrast your metrics with those in your particular sector.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>How can I improve my email click-through rate?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Craft intriguing subject lines that pique curiosity. <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">Personalize emails<\/a> with subscriber names and segment your list for targeted content. Ensure your emails are mobile-friendly and prioritize clear calls to action with strong buttons. Finally, test different elements and timings to see what resonates best with your audience.&nbsp;&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>What does a high unsubscribe rate indicate, and how can I reduce it?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A high unsubscribe rate might mean your messages are landing with the wrong audience, failing to deliver the value subscribers expected, or simply overwhelming their inboxes. To turn things around, consider segmenting your list for targeted content, rethinking your email content to ensure it&#8217;s truly engaging, and finding the right frequency to stay connected without becoming a burden.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Are bounce rates important, and what can they tell me about my email list?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, bounce rates are important. Your bounce rate gives you an idea of the health of your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">email list<\/a>. A high bounce rate suggests undelivered emails, often due to outdated addresses or typos. This can signal a list needing cleaning or one built through practices that don&#8217;t encourage engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Conversely, a healthy bounce rate indicates messages are reaching their intended targets, allowing you to focus on crafting impactful content.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Is there a benchmark for how often I should send emails to my subscribers?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ideal frequency depends on your audience and content. While studies suggest 2-3 emails weekly might be a peak zone, bombarding inboxes can backfire. Instead, focus on quality over quantity. Aim for valuable, engaging content that resonates with your subscribers.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is ideal for small businesses because of its high return on investment and the low cost of setting [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":58550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[9319,7961,7816],"class_list":["post-58182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-benchmarks","tag-email-marketing-metrics","tag-email-open-and-click-through-rates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential Email Benchmarks For Small Business Success<\/title>\n<meta name=\"description\" content=\"Email marketing benchmarks are key performance indicators used to measure the success of an email marketing campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential Email Benchmarks For Small Business Success\" \/>\n<meta property=\"og:description\" content=\"Email marketing benchmarks are key performance indicators used to measure the success of an email marketing campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-27T14:41:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T06:40:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-benchmarks.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Okereke Daniella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Okereke Daniella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/\"},\"author\":{\"name\":\"Okereke Daniella\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/fa651e62a73a56259edafeaa77b6a68a\"},\"headline\":\"Essential Email Benchmarks For Small Business Success\",\"datePublished\":\"2024-05-27T14:41:30+00:00\",\"dateModified\":\"2025-08-20T06:40:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/\"},\"wordCount\":2542,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-benchmarks.png\",\"keywords\":[\"email benchmarks\",\"email marketing metrics\",\"email open and click-through rates\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/\",\"name\":\"Essential Email Benchmarks For Small Business Success\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-benchmarks.png\",\"datePublished\":\"2024-05-27T14:41:30+00:00\",\"dateModified\":\"2025-08-20T06:40:51+00:00\",\"description\":\"Email marketing benchmarks are key performance indicators used to measure the success of an email marketing campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-benchmarks.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-benchmarks.png\",\"width\":1000,\"height\":600,\"caption\":\"email-benchmarks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Essential Email Benchmarks For Small Business Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/fa651e62a73a56259edafeaa77b6a68a\",\"name\":\"Okereke Daniella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c02fea7e42c06aef1e81b79e9e9ce4fe226751c1ca03133b6a80f3e5dc8c3295?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c02fea7e42c06aef1e81b79e9e9ce4fe226751c1ca03133b6a80f3e5dc8c3295?s=96&d=identicon&r=g\",\"caption\":\"Okereke Daniella\"},\"description\":\"Daniella Okereke is a Copywriter and SEO content writer. She loves to help businesses increase their visibility and revenue. In her spare time, she sleeps.\",\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/okereke_daniella\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Essential Email Benchmarks For Small Business Success","description":"Email marketing benchmarks are key performance indicators used to measure the success of an email marketing campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/","og_locale":"en_US","og_type":"article","og_title":"Essential Email Benchmarks For Small Business Success","og_description":"Email marketing benchmarks are key performance indicators used to measure the success of an email marketing campaign.","og_url":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2024-05-27T14:41:30+00:00","article_modified_time":"2025-08-20T06:40:51+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-benchmarks.png","type":"image\/png"}],"author":"Okereke Daniella","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Okereke Daniella","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/"},"author":{"name":"Okereke Daniella","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/fa651e62a73a56259edafeaa77b6a68a"},"headline":"Essential Email Benchmarks For Small Business Success","datePublished":"2024-05-27T14:41:30+00:00","dateModified":"2025-08-20T06:40:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/"},"wordCount":2542,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-benchmarks.png","keywords":["email benchmarks","email marketing metrics","email open and click-through rates"],"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/","url":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/","name":"Essential Email Benchmarks For Small Business Success","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-benchmarks.png","datePublished":"2024-05-27T14:41:30+00:00","dateModified":"2025-08-20T06:40:51+00:00","description":"Email marketing benchmarks are key performance indicators used to measure the success of an email marketing campaign.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/email-benchmarks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-benchmarks.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/05\/email-benchmarks.png","width":1000,"height":600,"caption":"email-benchmarks"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/email-benchmarks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Marketing","item":"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/"},{"@type":"ListItem","position":3,"name":"Essential Email Benchmarks For Small Business Success"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/fa651e62a73a56259edafeaa77b6a68a","name":"Okereke Daniella","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c02fea7e42c06aef1e81b79e9e9ce4fe226751c1ca03133b6a80f3e5dc8c3295?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c02fea7e42c06aef1e81b79e9e9ce4fe226751c1ca03133b6a80f3e5dc8c3295?s=96&d=identicon&r=g","caption":"Okereke Daniella"},"description":"Daniella Okereke is a Copywriter and SEO content writer. She loves to help businesses increase their visibility and revenue. In her spare time, she sleeps.","url":"https:\/\/www.engagebay.com\/blog\/author\/okereke_daniella\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/58182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=58182"}],"version-history":[{"count":17,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/58182\/revisions"}],"predecessor-version":[{"id":75815,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/58182\/revisions\/75815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/58550"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=58182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=58182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=58182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}