{"id":5822,"date":"2019-07-03T13:25:33","date_gmt":"2019-07-03T13:25:33","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=5822"},"modified":"2025-04-25T12:55:53","modified_gmt":"2025-04-25T12:55:53","slug":"our-takeaways-from-our-interview-with-shane-barker","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/","title":{"rendered":"Our Takeaways from Our Interview with Shane Barker"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Last week, I had the pleasure of sitting down with Shane Barker for the first EngageBay interview of an ongoing series. In case you\u2019re not familiar, Barker is one of the top digital marketing consultants out there, if not <\/span><i><span style=\"font-weight: 400;\">the <\/span><\/i><span style=\"font-weight: 400;\">top. You can view his website <\/span><a href=\"https:\/\/shanebarker.com\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to see what I mean.\u00a0<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><span style=\"font-weight: 400;\">Shane has an enormous list of accolades that I mentioned in the video. I figured I\u2019d cover some of them here as well. He\u2019s a sought-after consultant, having worked with celebrities, influencers, Fortune 500 companies, and the average business owner as well. His specialties are website conversions, targeted traffic, sales funnels, <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\">content marketing,<\/a> product launches, and influencer marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides his digital consultancy work, the Sacramento-based Barker regularly shares his expertise among his neighborhood\u2019s startup culture. He pairs with new, inexperienced companies, providing guidance and mentoring services while attending startup events and hackathons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He is also an instructor at UCLA and does consulting work for the United States government. Oh, and Barker runs avidly. In two years, he\u2019s run about 10 miles daily. According to his Fitbit, that\u2019s more than 6,000 logged miles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I had the pleasure of chatting with Shane for nearly an hour. During our in-depth interview, we discussed influencer marketing, how startups can get noticed online, the best social platforms for B2B industries, and so much more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some top takeaways from the interview.<\/span><\/p>\n<h2><b>As a Small Business, Do the Value Trade\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Barker refers to influencer marketing as \u201ca tool in your toolbox\u201d in the interview. He says small businesses should take as much care to vet influencers as a bigger company would.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What if your business doesn\u2019t have a ton of money to spare for influencer marketing? Barker doesn\u2019t recommend <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-funnels-basics\/\">funneling what\u2019s left into this form of marketing<\/a> and hoping for the best. Instead, he says <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/10-creative-customer-engagement-strategies-for-small-businesses\/\">small businesses should engage<\/a> in what he calls a value trade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a value trade, you\u2019re providing something of value to an influencer in lieu of money. Maybe you have a videographer or two that can record the influencer and do the editing so the influencer doesn\u2019t have to. That\u2019s your value to offer. In return, the influencer promotes your brand. This works especially well for small businesses with an equally small budget.\u00a0<\/span><\/p>\n<h2><b>Barker Picks LinkedIn as a Major Social Platform for B2B Businesses<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While Shane mentions there\u2019s \u201ca lot of great platforms out there for B2B businesses,\u201d he does call LinkedIn a \u201cbig one\u201d in particular. Given that employees market and network with other employees and employers on LinkedIn, you can certainly see why he would say it\u2019s a must-use.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Barker relies on <\/span><a href=\"https:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">SEMrush<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/buzzsumo.com\/\"><span style=\"font-weight: 400;\">BuzzSumo<\/span><\/a><span style=\"font-weight: 400;\"> as well in a B2B capacity.\u00a0<\/span><\/p>\n<h3><b>Small Businesses Looking to Get Noticed Should Limit Their Spending and A\/B Test Instead<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing like <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/social-media-marketing-goals\/\">social media<\/a> to make you feel like a little fish in a big pond, especially if you\u2019re a small business. You don\u2019t have nearly the ad budget that other companies do, but you want to get noticed online. How do you do it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shane says \u201cyou don\u2019t have to spend a thousand dollars a day,\u201d and that \u201creally, it comes down to A\/B testing.\u201d By comparing two versions of an ad, you won\u2019t have to find out through expensive trial and error which one will garner the most attention. This way, the money you do spend on pay-per-click advertising or other ads will have been worth it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For smaller businesses, Shane notes a PPC budget of $10 to $50 a day works, but that the budget should be ROI-dependent. If you\u2019re making more money, then you can afford to increase how much you can spend on social advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There you have it! The above are three great, actionable takeaways from my fascinating interview with Shane Barker. For further insights from Shane as well as more detailed pointers and examples from the above takeaways, I recommend you check out the interview. You can watch it right here.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/resources\/shane-barker-interview-with-engagebay\">Valuable Insights Into Digital Marketing &#8211; 2019 &amp; Beyond: An interview with Shane Barker<\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/resources\/shane-barker-interview-with-engagebay\"><img decoding=\"async\" class=\"aligncenter wp-image-5823 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Video-Image.png\" alt=\"Interview with Shane Barker video\" width=\"580\" height=\"350\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Video-Image.png 580w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Video-Image-300x181.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I had the pleasure of sitting down with Shane Barker for the first EngageBay interview of an ongoing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3199],"tags":[267,24,305,304],"class_list":["post-5822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-digital-marketing","tag-influencer-marketing","tag-shane-barker","tag-shane-barker-interview"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An EngageBay interview with top 100 influencer Shane Barker<\/title>\n<meta name=\"description\" content=\"In this interview with Shane Barker, EngageBay&#039;s Nicole Malczan discusses about influencer marketing, content marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Takeaways from Our Interview with Shane Barker\" \/>\n<meta property=\"og:description\" content=\"In this interview with Shane Barker, EngageBay&#039;s Nicole Malczan discusses about influencer marketing, content marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-03T13:25:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T12:55:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Shane-OG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicole Malczan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Malczan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/\"},\"author\":{\"name\":\"Nicole Malczan\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda\"},\"headline\":\"Our Takeaways from Our Interview with Shane Barker\",\"datePublished\":\"2019-07-03T13:25:33+00:00\",\"dateModified\":\"2025-04-25T12:55:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/\"},\"wordCount\":704,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Shane-OG.png\",\"keywords\":[\"digital marketing\",\"influencer marketing\",\"Shane Barker\",\"Shane Barker Interview\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/\",\"name\":\"An EngageBay interview with top 100 influencer Shane Barker\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Shane-OG.png\",\"datePublished\":\"2019-07-03T13:25:33+00:00\",\"dateModified\":\"2025-04-25T12:55:53+00:00\",\"description\":\"In this interview with Shane Barker, EngageBay's Nicole Malczan discusses about influencer marketing, content marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Shane-OG.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Shane-OG.png\",\"width\":800,\"height\":520,\"caption\":\"Interview with Shane Barker\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"General\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/general\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Our Takeaways from Our Interview with Shane Barker\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda\",\"name\":\"Nicole Malczan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"caption\":\"Nicole Malczan\"},\"description\":\"Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.\",\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/nicole\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"An EngageBay interview with top 100 influencer Shane Barker","description":"In this interview with Shane Barker, EngageBay's Nicole Malczan discusses about influencer marketing, content marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/","og_locale":"en_US","og_type":"article","og_title":"Our Takeaways from Our Interview with Shane Barker","og_description":"In this interview with Shane Barker, EngageBay's Nicole Malczan discusses about influencer marketing, content marketing","og_url":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2019-07-03T13:25:33+00:00","article_modified_time":"2025-04-25T12:55:53+00:00","og_image":[{"width":800,"height":520,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Shane-OG.png","type":"image\/png"}],"author":"Nicole Malczan","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Nicole Malczan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/"},"author":{"name":"Nicole Malczan","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda"},"headline":"Our Takeaways from Our Interview with Shane Barker","datePublished":"2019-07-03T13:25:33+00:00","dateModified":"2025-04-25T12:55:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/"},"wordCount":704,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Shane-OG.png","keywords":["digital marketing","influencer marketing","Shane Barker","Shane Barker Interview"],"articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/","url":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/","name":"An EngageBay interview with top 100 influencer Shane Barker","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Shane-OG.png","datePublished":"2019-07-03T13:25:33+00:00","dateModified":"2025-04-25T12:55:53+00:00","description":"In this interview with Shane Barker, EngageBay's Nicole Malczan discusses about influencer marketing, content marketing","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Shane-OG.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Shane-OG.png","width":800,"height":520,"caption":"Interview with Shane Barker"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-shane-barker\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"General","item":"https:\/\/www.engagebay.com\/blog\/category\/general\/"},{"@type":"ListItem","position":3,"name":"Our Takeaways from Our Interview with Shane Barker"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda","name":"Nicole Malczan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","caption":"Nicole Malczan"},"description":"Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.","url":"https:\/\/www.engagebay.com\/blog\/author\/nicole\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/5822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=5822"}],"version-history":[{"count":2,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/5822\/revisions"}],"predecessor-version":[{"id":74115,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/5822\/revisions\/74115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/6179"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=5822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=5822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=5822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}